Vision Capital Management, Inc.

Name: Vision Capital Management, Inc. 13F holdings, Q1 2024
Creator: Vision Capital Management, Inc.
Published: 2024-05-09

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Vision Capital Management, Inc. reported 120 stock positions worth $670.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.4% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 7.7%) and Apple (AAPL, 5.9%). Compared with Q4 2023, it opened 5 new positions, sold out of 1, added to 22 and reduced 79. The biggest buy was Van Morst SML-Cap Gro-Usd (VBK, shares +24%) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F: Q2 2026
Location: PORTLAND, OR
CIK: 0001417889
Portfolio Value: $670.4M (Q1 2024)
SEC Filing: 0001417889-24-000002 ↗ filed May 9, 2024

Holdings Value

Holdings 120 stocks · $670.4M


IVV iShares Core S&P 500 ETF	9.35%	119,245	$62.7M	Reduce -2.7%
VEA Vanguard Ftse Developed ETF	7.69%	1,027,100	$51.5M	Reduce -1.2%
AAPL Apple Inc.	5.89%	230,360	$39.5M	Reduce -1.9%
MSFT Microsoft Corp.	4.39%	70,005	$29.5M	Reduce -0.7%
IJR iShares Core S&P Small-Cap E	3.70%	224,696	$24.8M	Reduce -0.1%
VBK Van Morst SML-Cap Gro-Usd Inc.	3.69%	94,787	$24.7M	Add +24.3%
VWO Vanguard Ftse Emerging Marke	3.03%	485,922	$20.3M	Add +1.5%
GOOGL Alphabet Inc. Class A	2.88%	127,998	$19.3M	Reduce -1.2%
AMZN Amazon.com Inc.	2.65%	98,357	$17.7M	Reduce -5.0%
IDEV iShares Core MSCI Dev MKTS	2.61%	260,770	$17.5M	Reduce -3.1%
IAU iShares Gold Trust	2.33%	372,298	$15.6M	Reduce -0.3%
LQD Ishr Ibx Usd Invgd CB ETF-Ui	2.16%	133,229	$14.5M	Add +3.0%
SHW The Sherwin-Williams Co.	2.15%	41,468	$14.4M	Reduce -0.5%
UHAL.B U-Haul Holding Co.-Non Voting	1.84%	185,472	$12.4M	Reduce -0.6%
IJH iShares Core S&P Midcap ETF	1.73%	190,764	$11.6M	Reduce -2.8%
V Visa Inc. Class A	1.71%	41,123	$11.5M	Add +0.3%
NVDA Nvidia Corp.	1.55%	11,507	$10.4M	Reduce -1.2%
AMGN Amgen Inc.	1.52%	35,917	$10.2M	Reduce -1.7%
BR Broadridge Financial Solutio	1.50%	49,161	$10.1M	Reduce -0.4%
JNJ Johnson & Johnson	1.39%	58,746	$9.3M	Add +15.3%
COST Costco Wholesale Corp.	1.36%	12,440	$9.1M	Reduce -0.4%
SCHF Schwab Intl Equity ETF	1.36%	233,117	$9.1M	Reduce -0.3%
SBUX Starbucks Corp.	1.33%	97,447	$8.9M	Add +0.9%
WSO Watsco Inc.	1.26%	19,545	$8.4M	Reduce -0.5%
HON Honeywell International Inc.	1.26%	41,037	$8.4M	Reduce -0.8%
IQV Iqvia Holdings Inc.	1.16%	30,884	$7.8M	Reduce -0.7%
NKE Nike Inc. Class B	1.15%	81,969	$7.7M	Reduce -1.3%
CVS CVS Health Corp.	1.10%	92,873	$7.4M	Reduce -0.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO	1.04%	57,241	$7.0M	Reduce -1.9%
VOO Vanguard S&P 500 ETF	1.02%	14,249	$6.8M	Reduce -1.6%
SLB SLB Ltd. filed as SCHLUMBERGER LTD	1.00%	122,607	$6.7M	Add +0.2%
ADBE Adobe Inc.	0.92%	12,266	$6.2M	Reduce -7.0%
ZTS Zoetis Inc.	0.92%	36,425	$6.2M	Reduce -1.0%
CRM Salesforce Inc.	0.92%	20,447	$6.2M	Reduce -10.0%
NEE Nextera Energy Inc.	0.84%	88,612	$5.7M	Add +0.5%
LOW Lowe's Cos Inc.	0.80%	21,150	$5.4M	Reduce -0.4%
SPEM State Street SP PTF Em ETF	0.75%	139,201	$5.0M	Reduce -3.3%
DFS Discover Financial Services	0.74%	38,081	$5.0M	Reduce -52.3%
LLY Eli Lilly & Co.	0.73%	6,310	$4.9M	Reduce -4.5%
UPS United Parcel Service Class B	0.66%	29,826	$4.4M	Reduce -0.9%
KMX Carmax Inc.	0.66%	50,878	$4.4M	Add +17.2%
QCOM Qualcomm Inc.	0.63%	25,059	$4.2M	Reduce -5.3%
DINO HF Sinclair Corp.	0.60%	66,451	$4.0M	Add +0.0%
NVR NVR Inc.	0.55%	453	$3.7M	Reduce -0.9%
IWP iShares Russell Mid-Cap Grow	0.53%	30,855	$3.5M	Reduce -0.1%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC	0.50%	21,881	$3.4M	Add +0.1%
PGR Progressive Corp.	0.50%	16,088	$3.3M	New
WSM Williams-Sonoma Inc.	0.48%	10,212	$3.2M	Reduce -1.1%
PINS Pinterest Inc. Class A	0.45%	86,685	$3.0M	Reduce -0.5%
SCHA Schwab US Small-Cap ETF	0.43%	58,985	$2.9M	Reduce -0.1%
SNA Snap-on Inc.	0.43%	9,741	$2.9M	Add +18.4%
IWM iShares Russell 2000 ETF	0.43%	13,628	$2.9M	Reduce -0.1%
USB US Bancorp	0.42%	63,332	$2.8M	Reduce -0.3%
CTSH Cognizant Tech Solutions-A	0.42%	38,209	$2.8M	Reduce -1.0%
ESGD iShares Trust iShares ESG Aw	0.41%	34,666	$2.8M	Reduce -6.1%
ILMN Illumina Inc.	0.40%	19,538	$2.7M	Add +4.7%
ESML iShares ESG Aware MSCI USA S	0.37%	61,173	$2.5M	Add +10.6%
IEF iShares 7-10 Year Treasury B	0.36%	25,814	$2.4M	Add +9.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.33%	57,896	$2.2M	Reduce -0.0%
ACN Accenture PLC Class A	0.32%	6,243	$2.2M	Reduce -11.2%
CSCO Cisco Systems Inc.	0.31%	41,002	$2.0M	Reduce -0.4%
ESGU iShares ESG Aware MSCI USA	0.30%	17,414	$2.0M	Reduce -7.9%
QUAL iShares MSCI USA Quality Fac	0.29%	11,762	$1.9M	Reduce -4.7%
SCHM Schwab US Mid Cap ETF	0.28%	23,133	$1.9M	Reduce -0.0%
BRK.B Berkshire Hathaway Inc. Class B	0.27%	4,373	$1.8M	Reduce -0.8%
SCHX Schwab US Large-Cap ETF	0.26%	28,324	$1.8M	Reduce -2.9%
FFIV F5 Inc.	0.26%	9,127	$1.7M	Reduce -31.9%
PYPL PayPal Holdings Inc.	0.25%	25,176	$1.7M	Reduce -11.9%
UHAL U-Haul Holding Co.	0.25%	24,902	$1.7M	Reduce -0.3%
IWB iShares Russell 1000 ETF	0.24%	5,583	$1.6M	Reduce -0.1%
SYY Sysco Corp.	0.24%	19,794	$1.6M	Add +0.4%
TFSL TFS Financial Corp.	0.22%	117,947	$1.5M	Add +0.3%
JPM JPMorgan Chase & Co.	0.19%	6,394	$1.3M	Reduce -1.2%
CHRW C.H. Robinson Worldwide Inc.	0.19%	16,558	$1.3M	Reduce -0.3%
VYM Vanguard High DVD Yield ETF	0.15%	8,142	$985K	Reduce -17.6%
SUSC iShares ESG Aware Usd Corpor	0.14%	42,105	$968K	Reduce -1.8%
VLUE iShares MSCI USA Value Facto	0.14%	8,593	$931K	No change
VCIT Vanguard Int-Term Corporate	0.13%	10,678	$860K	Reduce -0.8%
GILD Gilead Sciences Inc.	0.12%	10,836	$794K	Add +1.6%
ESGE iShares Inc. iShares ESG Awar	0.11%	23,088	$744K	Reduce -1.8%
VTI VG Morningstar TS MKT ETF-US	0.11%	2,798	$727K	Reduce -1.6%
IVLU iShares MSCI International V	0.10%	23,187	$655K	Reduce -6.9%
CVX Chevron Corp.	0.10%	4,066	$641K	Add +10.9%
SHM SS SPDR N Ice St Muni ETF	0.10%	13,427	$637K	Reduce -44.6%
TXN Texas Instruments Inc.	0.09%	3,542	$617K	Reduce -0.7%
VUG Vanguard Mrngstar GR ETF-Sui	0.09%	1,751	$603K	No change
SCHR Schwab Intermediate-Term US	0.09%	11,828	$580K	Reduce -2.1%
VFC VF Corp.	0.09%	37,146	$570K	Reduce -0.3%
ILCG iShares Morningstar Growth E	0.08%	6,740	$509K	No change
MOAT Vaneck Morningstar Wide Moat	0.08%	5,629	$506K	No change
SGOV iShares 0-3 Month Treasury B	0.07%	4,940	$498K	Add +3.5%
GOOG Alphabet Inc. Class C	0.07%	3,182	$484K	No change
HD Home Depot Inc.	0.07%	1,263	$484K	Reduce -1.9%
INTC Intel Corp.	0.07%	10,269	$454K	Reduce -3.6%
KO The Coca-Cola Co.	0.06%	7,088	$434K	No change
SPY SS SPDR S&P 500 ETF Trust-US	0.06%	825	$432K	Reduce -8.9%
VB Vanguard Most SM-Cap ETF-Usd	0.06%	1,847	$422K	Reduce -9.5%
MA Mastercard Inc. Class A	0.06%	849	$409K	Reduce -8.1%
DFIV Dimensional International Va	0.06%	10,931	$402K	Reduce -11.8%
DVY iShares Select Dividend ETF	0.06%	3,049	$376K	Reduce -0.8%
MAR Marriott International Class A	0.05%	1,384	$349K	No change
IWF iShares Russell 1000 Growth	0.05%	968	$326K	Add +2.1%
AMD Advanced Micro Devices	0.05%	1,800	$325K	Reduce -2.3%
DFAT Dimensional US Target Value	0.05%	5,699	$310K	Reduce -8.1%
VEU Vanguard Ftse All-World Ex-U	0.04%	5,105	$299K	No change
PEP Pepsico Inc.	0.04%	1,691	$296K	Reduce -3.2%
IVW iShares S&P 500 Growth ETF	0.04%	3,222	$272K	No change
MAS Masco Corp.	0.04%	3,320	$262K	No change
FISV Fiserv Inc.	0.04%	1,602	$256K	No change
QQQ Invesco QQQ Trust Series 1	0.04%	570	$253K	Reduce -2.6%
KVUE Kenvue Inc.	0.04%	11,409	$245K	Reduce -20.5%
USMV iShares MSCI USA Min Vol Fac	0.04%	2,908	$243K	No change
CRWD CrowdStrike Holdings Inc. Class A	0.03%	700	$224K	New
FSLR First Solar Inc.	0.03%	1,302	$220K	Add +0.6%
LAMR Lamar Advertising Co. Class A	0.03%	1,800	$215K	New
AWR American States Water Co. filed as AMER STATES WTR CO	0.03%	2,921	$211K	No change
CEG Constellation Energy	0.03%	1,134	$210K	New
TSLA Tesla Inc.	0.03%	1,187	$209K	Reduce -8.4%
PG The Procter & Gamble Co.	0.03%	1,269	$206K	New
HVT Haverty Furniture	0.03%	5,998	$205K	No change

Portfolio Sells Q4 2023 → Q1 2024


AAPL Apple Inc.	Reduce -1.9%	5.89%	−1.16
DFS Discover Financial Services	Reduce -52.3%	0.74%	−0.65
ADBE Adobe Inc.	Reduce -7.0%	0.92%	−0.30
NKE Nike Inc. Class B	Reduce -1.3%	1.15%	−0.26
ZTS Zoetis Inc.	Reduce -1.0%	0.92%	−0.21
UHAL.B U-Haul Holding Co.-Non Voting	Reduce -0.6%	1.84%	−0.20
AMGN Amgen Inc.	Reduce -1.7%	1.52%	−0.12
FFIV F5 Inc.	Reduce -31.9%	0.26%	−0.12
HON Honeywell International Inc.	Reduce -0.8%	1.26%	−0.10
IJR iShares Core S&P Small-Cap E	Reduce -0.1%	3.70%	−0.09
SHM SS SPDR N Ice St Muni ETF	Reduce -44.6%	0.10%	−0.09
BR Broadridge Financial Solutio	Reduce -0.4%	1.50%	−0.08
VEA Vanguard Ftse Developed ETF	Reduce -1.2%	7.69%	−0.08
UPS United Parcel Service Class B	Reduce -0.9%	0.66%	−0.08
ACN Accenture PLC Class A	Reduce -11.2%	0.32%	−0.06
IDEV iShares Core MSCI Dev MKTS	Reduce -3.1%	2.61%	−0.06
PINS Pinterest Inc. Class A	Reduce -0.5%	0.45%	−0.05
BND Vanguard Total Bond Market	Sold out	0.00%	−0.05
WSO Watsco Inc.	Reduce -0.5%	1.26%	−0.05
SPEM State Street SP PTF Em ETF	Reduce -3.3%	0.75%	−0.04
CVS CVS Health Corp.	Reduce -0.2%	1.10%	−0.04
CTSH Cognizant Tech Solutions-A	Reduce -1.0%	0.42%	−0.04
CHRW C.H. Robinson Worldwide Inc.	Reduce -0.3%	0.19%	−0.04
UHAL U-Haul Holding Co.	Reduce -0.3%	0.25%	−0.03
VYM Vanguard High DVD Yield ETF	Reduce -17.6%	0.15%	−0.03
VFC VF Corp.	Reduce -0.3%	0.09%	−0.02
PYPL PayPal Holdings Inc.	Reduce -11.9%	0.25%	−0.02
ESGD iShares Trust iShares ESG Aw	Reduce -6.1%	0.41%	−0.02
CSCO Cisco Systems Inc.	Reduce -0.4%	0.31%	−0.02
TSLA Tesla Inc.	Reduce -8.4%	0.03%	−0.02
INTC Intel Corp.	Reduce -3.6%	0.07%	−0.02
CRM Salesforce Inc.	Reduce -10.0%	0.92%	−0.01
KVUE Kenvue Inc.	Reduce -20.5%	0.04%	−0.01
SUSC iShares ESG Aware Usd Corpor	Reduce -1.8%	0.14%	−0.01
ESGU iShares ESG Aware MSCI USA	Reduce -7.9%	0.30%	−0.01
VCIT Vanguard Int-Term Corporate	Reduce -0.8%	0.13%	−0.01
SCHR Schwab Intermediate-Term US	Reduce -2.1%	0.09%	−0.01
DFIV Dimensional International Va	Reduce -11.8%	0.06%	−0.01
ESGE iShares Inc. iShares ESG Awar	Reduce -1.8%	0.11%	−0.01
USB US Bancorp	Reduce -0.3%	0.42%	−0.01
IVLU iShares MSCI International V	Reduce -6.9%	0.10%	−0.01
VB Vanguard Most SM-Cap ETF-Usd	Reduce -9.5%	0.06%	−0.00
DFAT Dimensional US Target Value	Reduce -8.1%	0.05%	−0.00
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -8.9%	0.06%	−0.00
TXN Texas Instruments Inc.	Reduce -0.7%	0.09%	−0.00
PEP Pepsico Inc.	Reduce -3.2%	0.04%	−0.00
SCHA Schwab US Small-Cap ETF	Reduce -0.1%	0.43%	−0.00
MA Mastercard Inc. Class A	Reduce -8.1%	0.06%	−0.00
DVY iShares Select Dividend ETF	Reduce -0.8%	0.06%	−0.00
QQQ Invesco QQQ Trust Series 1	Reduce -2.6%	0.04%	+0.00

Portfolio Buys Q4 2023 → Q1 2024


VBK Van Morst SML-Cap Gro-Usd Inc.	Add +24.3%	3.69%	+0.81
PGR Progressive Corp.	New	0.50%	+0.50
KMX Carmax Inc.	Add +17.2%	0.66%	+0.14
JNJ Johnson & Johnson	Add +15.3%	1.39%	+0.14
SNA Snap-on Inc.	Add +18.4%	0.43%	+0.06
V Visa Inc. Class A	Add +0.3%	1.71%	+0.05
ESML iShares ESG Aware MSCI USA S	Add +10.6%	0.37%	+0.04
CRWD CrowdStrike Holdings Inc. Class A	New	0.03%	+0.03
LAMR Lamar Advertising Co. Class A	New	0.03%	+0.03
CEG Constellation Energy	New	0.03%	+0.03
PG The Procter & Gamble Co.	New	0.03%	+0.03
DINO HF Sinclair Corp.	Add +0.0%	0.60%	+0.02
SYY Sysco Corp.	Add +0.4%	0.24%	+0.01
IEF iShares 7-10 Year Treasury B	Add +9.7%	0.36%	+0.01
CVX Chevron Corp.	Add +10.9%	0.10%	+0.01
NEE Nextera Energy Inc.	Add +0.5%	0.84%	+0.01
SLB SLB Ltd.	Add +0.2%	1.00%	+0.01
EL Estee Lauder Companies Class A	Add +0.1%	0.50%	+0.00
IWF iShares Russell 1000 Growth	Add +2.1%	0.05%	+0.00
SGOV iShares 0-3 Month Treasury B	Add +3.5%	0.07%	−0.00
FSLR First Solar Inc.	Add +0.6%	0.03%	−0.00
ILMN Illumina Inc.	Add +4.7%	0.40%	−0.01
GILD Gilead Sciences Inc.	Add +1.6%	0.12%	−0.02
VWO Vanguard Ftse Emerging Marke	Add +1.5%	3.03%	−0.04
TFSL TFS Financial Corp.	Add +0.3%	0.22%	−0.05
LQD Ishr Ibx Usd Invgd CB ETF-Ui	Add +3.0%	2.16%	−0.07
SBUX Starbucks Corp.	Add +0.9%	1.33%	−0.12

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	156	$875.9M	IVV, VEA, AAPL, IJR, GOOGL
Q1 2026	150	$791.9M	IVV, VEA, AAPL, IJR, GOOGL
Q4 2025	147	$829.5M	IVV, VEA, AAPL, IJR, GOOGL
Q3 2025	145	$810.6M	IVV, VEA, AAPL, IJR, VWO
Q2 2025	140	$761.0M	IVV, VEA, AAPL, IJR, MSFT
Q1 2025	135	$693.8M	IVV, VEA, AAPL, IJR, VBK
Q4 2024	131	$680.5M	IVV, AAPL, VEA, VBK, IJR
Q3 2024	127	$709.4M	IVV, VEA, AAPL, MSFT, VBK
Q2 2024	122	$672.2M	IVV, VEA, AAPL, MSFT, VBK
Q1 2024	120	$670.4M	IVV, VEA, AAPL, MSFT, IJR