Vision Capital Management, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 30, 2025), Vision Capital Management, Inc. reported 135 stock positions worth $693.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.5% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 8.0%) and Apple (AAPL, 7.6%). Compared with Q4 2024, it opened 13 new positions, sold out of 9, added to 48 and reduced 50. The biggest buy was iShares Core S&P Small-Cap E (IJR, shares +31%) and the biggest sale Van Morst SML-Cap Gro-Usd (VBK, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- PORTLAND, OR
- CIK
- 0001417889
- Portfolio Value
- $693.8M (Q1 2025)
- SEC Filing
- 0001785445-25-000006 ↗ filed Apr 30, 2025
Holdings Value
Holdings 135 stocks · $693.8M
| IVV iShares Core S&P 500 ETF | 9.52% | 117,514 | $66.0M | Add +3.7% |
| VEA Vanguard Ftse Developed ETF | 7.97% | 1,088,184 | $55.3M | Add +3.1% |
| AAPL Apple Inc. | 7.59% | 237,157 | $52.7M | Add +5.1% |
| IJR iShares Core S&P Small-Cap E | 4.90% | 325,236 | $34.0M | Add +30.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 3.72% | 102,390 | $25.8M | Reduce -0.8% |
| VWO Vanguard Ftse Emerging Marke | 3.53% | 540,629 | $24.5M | Add +8.5% |
| MSFT Microsoft Corp. | 3.40% | 62,779 | $23.6M | Add +4.7% |
| IAU iShares Gold Trust | 3.21% | 378,314 | $22.3M | Add +3.4% |
| GOOGL Alphabet Inc. Class A | 2.88% | 129,434 | $20.0M | Add +2.0% |
| AMZN Amazon.com Inc. | 2.81% | 102,383 | $19.5M | Add +5.0% |
| IDEV iShares Core MSCI Dev MKTS | 2.49% | 251,270 | $17.3M | Reduce -1.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 2.47% | 157,950 | $17.2M | Add +7.3% |
| V Visa Inc. Class A | 2.41% | 47,643 | $16.7M | Reduce -1.2% |
| SHW The Sherwin-Williams Co. | 1.66% | 32,937 | $11.5M | Reduce -0.3% |
| NVDA Nvidia Corp. | 1.62% | 103,930 | $11.3M | Add +1.4% |
| IJH iShares Core S&P Midcap ETF | 1.47% | 174,299 | $10.2M | Reduce -1.5% |
| JNJ Johnson & Johnson | 1.38% | 57,698 | $9.6M | Add +4.4% |
| COST Costco Wholesale Corp. | 1.37% | 10,021 | $9.5M | Add +12.4% |
| UHAL.B U-Haul Holding Co.-Non Voting | 1.35% | 157,761 | $9.3M | Reduce -9.3% |
| AMGN Amgen Inc. | 1.32% | 29,314 | $9.1M | Add +1.3% |
| BR Broadridge Financial Solutio | 1.32% | 37,644 | $9.1M | Add +0.2% |
| WSO Watsco Inc. | 1.31% | 17,849 | $9.1M | Add +6.8% |
| SCHF Schwab Intl Equity ETF | 1.31% | 458,470 | $9.1M | Reduce -2.3% |
| SBUX Starbucks Corp. | 1.24% | 87,792 | $8.6M | Add +5.7% |
| HON Honeywell International Inc. | 1.14% | 37,328 | $7.9M | Add +0.7% |
| QCOM Qualcomm Inc. | 1.01% | 45,514 | $7.0M | Add +25.8% |
| PGR Progressive Corp. | 0.95% | 23,245 | $6.6M | Add +0.1% |
| CRM Salesforce Inc. | 0.94% | 24,202 | $6.5M | Add +6.9% |
| LLY Eli Lilly & Co. | 0.89% | 7,488 | $6.2M | Reduce -1.3% |
| ZTS Zoetis Inc. | 0.86% | 36,286 | $6.0M | Reduce -0.0% |
| IQV Iqvia Holdings Inc. | 0.85% | 33,644 | $5.9M | Add +2.2% |
| VOO Vanguard S&P 500 ETF | 0.83% | 11,214 | $5.8M | Reduce -3.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.83% | 58,016 | $5.7M | Add +2.4% |
| SNA Snap-on Inc. | 0.81% | 16,646 | $5.6M | Add +1.1% |
| ADBE Adobe Inc. | 0.76% | 13,674 | $5.2M | Add +5.4% |
| SPEM State Street SP PTF Em ETF | 0.74% | 129,928 | $5.1M | Reduce -3.8% |
| NKE Nike Inc. Class B | 0.70% | 76,574 | $4.9M | Add +12.0% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.68% | 112,149 | $4.7M | Reduce -0.0% |
| NEE Nextera Energy Inc. | 0.61% | 60,141 | $4.3M | Add +16.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.59% | 98,002 | $4.1M | Add +75.6% |
| PANW Palo Alto Networks Inc. | 0.55% | 22,423 | $3.8M | New |
| IWP iShares Russell Mid-Cap Grow | 0.52% | 30,767 | $3.6M | No change |
| KMX Carmax Inc. | 0.50% | 44,286 | $3.5M | Add +1.9% |
| VRTX Vertex Pharmaceuticals Inc. | 0.46% | 6,565 | $3.2M | Add +30.7% |
| IEF iShares 7-10 Year Treasury B | 0.45% | 32,911 | $3.1M | Reduce -2.1% |
| WMS Advanced Drainage Systems Inc. | 0.44% | 27,988 | $3.0M | Add +12.0% |
| CVS CVS Health Corp. | 0.43% | 43,920 | $3.0M | Add +2.3% |
| UPS United Parcel Service Class B | 0.42% | 26,782 | $2.9M | Add +13.6% |
| WSM Williams-Sonoma Inc. | 0.42% | 18,436 | $2.9M | Add +0.3% |
| IWM iShares Russell 2000 ETF | 0.39% | 13,511 | $2.7M | Reduce -0.1% |
| SCHA Schwab US Small-Cap ETF | 0.39% | 114,625 | $2.7M | Reduce -0.8% |
| ESML iShares ESG Aware MSCI USA S | 0.38% | 68,891 | $2.6M | Add +17.9% |
| ESGD iShares Trust iShares ESG Aw | 0.38% | 31,986 | $2.6M | Reduce -0.1% |
| LOW Lowe's Cos Inc. | 0.35% | 10,315 | $2.4M | Reduce -0.5% |
| DFS Discover Financial Services | 0.35% | 14,075 | $2.4M | Add +4.1% |
| PINS Pinterest Inc. Class A | 0.34% | 77,166 | $2.4M | Reduce -13.0% |
| NVR NVR Inc. | 0.33% | 313 | $2.3M | Reduce -0.9% |
| JPM JPMorgan Chase & Co. | 0.33% | 9,240 | $2.3M | Add +30.8% |
| ESGU iShares ESG Aware MSCI USA | 0.30% | 17,004 | $2.1M | Reduce -1.6% |
| QUAL iShares MSCI USA Quality Fac | 0.29% | 11,637 | $2.0M | Reduce -0.8% |
| CHRW C.H. Robinson Worldwide Inc. | 0.25% | 16,880 | $1.7M | Add +0.5% |
| SCHM Schwab US Mid Cap ETF | 0.25% | 65,159 | $1.7M | Reduce -3.5% |
| IWB iShares Russell 1000 ETF | 0.25% | 5,559 | $1.7M | No change |
| AMAT Applied Materials Inc. | 0.24% | 11,391 | $1.7M | Add +32.8% |
| USB US Bancorp | 0.23% | 37,424 | $1.6M | Reduce -35.9% |
| SCHX Schwab US Large-Cap ETF | 0.22% | 68,569 | $1.5M | Reduce -9.4% |
| SGOV iShares 0-3 Month Treasury B | 0.18% | 12,209 | $1.2M | Reduce -11.0% |
| DINO HF Sinclair Corp. | 0.16% | 34,690 | $1.1M | Reduce -2.4% |
| TFSL TFS Financial Corp. | 0.16% | 92,031 | $1.1M | Reduce -10.0% |
| SUSC iShares ESG Aware Usd Corpor | 0.16% | 48,723 | $1.1M | Reduce -1.3% |
| ACN Accenture PLC Class A | 0.16% | 3,493 | $1.1M | Reduce -3.3% |
| PYPL PayPal Holdings Inc. | 0.16% | 16,529 | $1.1M | Reduce -6.5% |
| VYM Vanguard High DVD Yield ETF | 0.15% | 8,254 | $1.1M | No change |
| CVX Chevron Corp. | 0.14% | 5,618 | $940K | Add +20.4% |
| VLUE iShares MSCI USA Value Facto | 0.13% | 8,593 | $916K | No change |
| HD Home Depot Inc. | 0.13% | 2,457 | $900K | Add +68.6% |
| SYY Sysco Corp. | 0.13% | 11,921 | $895K | Reduce -5.7% |
| META Meta Platforms Inc. Class A | 0.13% | 1,550 | $893K | New |
| ESGE iShares Inc. iShares ESG Awar | 0.12% | 23,794 | $832K | Reduce -8.1% |
| ADP Automatic Data Processing | 0.12% | 2,654 | $811K | Add +60.5% |
| VCIT Vanguard Int-Term Corporate | 0.11% | 9,690 | $792K | Reduce -5.9% |
| GOOG Alphabet Inc. Class C | 0.11% | 4,855 | $758K | Add +54.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.11% | 2,725 | $749K | Reduce -17.6% |
| IVLU iShares MSCI International V | 0.10% | 23,173 | $702K | Reduce -4.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.10% | 1,291 | $688K | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.10% | 1,790 | $664K | No change |
| WMT Walmart Inc. | 0.09% | 7,498 | $658K | Add +150.1% |
| WM Waste Management Inc. | 0.09% | 2,802 | $649K | New |
| GILD Gilead Sciences Inc. | 0.09% | 5,661 | $634K | Reduce -7.5% |
| FFIV F5 Inc. | 0.08% | 2,199 | $586K | Reduce -4.8% |
| ILCG iShares Morningstar Growth E | 0.08% | 6,740 | $546K | No change |
| KO The Coca-Cola Co. | 0.07% | 7,191 | $515K | No change |
| PG The Procter & Gamble Co. | 0.07% | 2,819 | $480K | Add +89.5% |
| MOAT Vaneck Morningstar Wide Moat | 0.07% | 5,453 | $480K | No change |
| MA Mastercard Inc. Class A | 0.07% | 859 | $471K | No change |
| DHR Danaher Corp. | 0.07% | 2,248 | $461K | New |
| TXN Texas Instruments Inc. | 0.07% | 2,530 | $455K | Reduce -3.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.06% | 771 | $431K | Reduce -26.1% |
| DFIV Dimensional International Va | 0.06% | 10,931 | $430K | Reduce -17.3% |
| DVY iShares Select Dividend ETF | 0.06% | 3,099 | $416K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -0.8% | 3.72% | −0.53 |
| UHAL.B U-Haul Holding Co.-Non Voting | Reduce -9.3% | 1.35% | −0.29 |
| UHAL U-Haul Holding Co. | Sold out | 0.00% | −0.25 |
| USB US Bancorp | Reduce -35.9% | 0.23% | −0.18 |
| IJH iShares Core S&P Midcap ETF | Reduce -1.5% | 1.47% | −0.15 |
| VOO Vanguard S&P 500 ETF | Reduce -3.2% | 0.83% | −0.09 |
| PYPL PayPal Holdings Inc. | Reduce -6.5% | 0.16% | −0.07 |
| ILMN Illumina Inc. | Sold out | 0.00% | −0.06 |
| NVR NVR Inc. | Reduce -0.9% | 0.33% | −0.05 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.8% | 0.39% | −0.05 |
| IWM iShares Russell 2000 ETF | Reduce -0.1% | 0.39% | −0.05 |
| BLK BlackRock Inc. | Sold out | 0.00% | −0.04 |
| SCHX Schwab US Large-Cap ETF | Reduce -9.4% | 0.22% | −0.04 |
| UNP Union Pacific Corp. | Sold out | 0.00% | −0.04 |
| AFL Aflac Inc. | Sold out | 0.00% | −0.04 |
| TSLA Tesla Inc. | Reduce -18.4% | 0.04% | −0.04 |
| FSLR First Solar Inc. | Sold out | 0.00% | −0.04 |
| PINS Pinterest Inc. Class A | Reduce -13.0% | 0.34% | −0.03 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -17.6% | 0.11% | −0.03 |
| SHOP Shopify Inc. Class A | Sold out | 0.00% | −0.03 |
| SRE Sempra | Sold out | 0.00% | −0.03 |
| HDV iShares Core High Dividend E | Sold out | 0.00% | −0.03 |
| ACN Accenture PLC Class A | Reduce -3.3% | 0.16% | −0.03 |
| LOW Lowe's Cos Inc. | Reduce -0.5% | 0.35% | −0.03 |
| SCHM Schwab US Mid Cap ETF | Reduce -3.5% | 0.25% | −0.03 |
| ESGU iShares ESG Aware MSCI USA | Reduce -1.6% | 0.30% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -26.1% | 0.06% | −0.03 |
| SGOV iShares 0-3 Month Treasury B | Reduce -11.0% | 0.18% | −0.03 |
| TFSL TFS Financial Corp. | Reduce -10.0% | 0.16% | −0.02 |
| SPEM State Street SP PTF Em ETF | Reduce -3.8% | 0.74% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -28.2% | 0.04% | −0.02 |
| QUAL iShares MSCI USA Quality Fac | Reduce -0.8% | 0.29% | −0.02 |
| EL Estee Lauder Companies Class A | Reduce -21.5% | 0.04% | −0.02 |
| DINO HF Sinclair Corp. | Reduce -2.4% | 0.16% | −0.02 |
| CAT Caterpillar Inc. | Reduce -19.6% | 0.04% | −0.02 |
| PEP Pepsico Inc. | Reduce -24.7% | 0.04% | −0.01 |
| SYY Sysco Corp. | Reduce -5.7% | 0.13% | −0.01 |
| ABBV Abbvie Inc. | Reduce -29.7% | 0.04% | −0.01 |
| AMD Advanced Micro Devices | Reduce -4.3% | 0.03% | −0.01 |
| ZTS Zoetis Inc. | Reduce -0.0% | 0.86% | −0.01 |
| VCIT Vanguard Int-Term Corporate | Reduce -5.9% | 0.11% | −0.01 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -8.1% | 0.12% | −0.01 |
| DFIV Dimensional International Va | Reduce -17.3% | 0.06% | −0.01 |
| TXN Texas Instruments Inc. | Reduce -3.7% | 0.07% | −0.01 |
| IEF iShares 7-10 Year Treasury B | Reduce -2.1% | 0.45% | −0.00 |
| SUSC iShares ESG Aware Usd Corpor | Reduce -1.3% | 0.16% | −0.00 |
| UNH Unitedhealth Group Inc. | Reduce -7.5% | 0.04% | −0.00 |
| SCHR Schwab Intermediate-Term US | Reduce -3.7% | 0.06% | −0.00 |
| FFIV F5 Inc. | Reduce -4.8% | 0.08% | −0.00 |
| INTC Intel Corp. | Reduce -1.6% | 0.04% | +0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| IJR iShares Core S&P Small-Cap E | Add +30.6% | 4.90% | +0.69 |
| VEA Vanguard Ftse Developed ETF | Add +3.1% | 7.97% | +0.56 |
| IAU iShares Gold Trust | Add +3.4% | 3.21% | +0.55 |
| PANW Palo Alto Networks Inc. | New | 0.55% | +0.55 |
| VWO Vanguard Ftse Emerging Marke | Add +8.5% | 3.53% | +0.30 |
| BAC Bank of America Corp. | Add +75.6% | 0.59% | +0.23 |
| AMGN Amgen Inc. | Add +1.3% | 1.32% | +0.21 |
| JNJ Johnson & Johnson | Add +4.4% | 1.38% | +0.20 |
| QCOM Qualcomm Inc. | Add +25.8% | 1.01% | +0.19 |
| COST Costco Wholesale Corp. | Add +12.4% | 1.37% | +0.17 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +7.3% | 2.47% | +0.16 |
| VRTX Vertex Pharmaceuticals Inc. | Add +30.7% | 0.46% | +0.16 |
| CVS CVS Health Corp. | Add +2.3% | 0.43% | +0.15 |
| WSO Watsco Inc. | Add +6.8% | 1.31% | +0.14 |
| PGR Progressive Corp. | Add +0.1% | 0.95% | +0.13 |
| META Meta Platforms Inc. Class A | New | 0.13% | +0.13 |
| SBUX Starbucks Corp. | Add +5.7% | 1.24% | +0.13 |
| WM Waste Management Inc. | New | 0.09% | +0.09 |
| JPM JPMorgan Chase & Co. | Add +30.8% | 0.33% | +0.08 |
| NEE Nextera Energy Inc. | Add +16.0% | 0.61% | +0.07 |
| BR Broadridge Financial Solutio | Add +0.2% | 1.32% | +0.07 |
| DHR Danaher Corp. | New | 0.07% | +0.07 |
| WMT Walmart Inc. | Add +150.1% | 0.09% | +0.06 |
| APD Air Products & Chemicals Inc. | New | 0.05% | +0.05 |
| MCD McDonald's Corp. | New | 0.05% | +0.05 |
| HD Home Depot Inc. | Add +68.6% | 0.13% | +0.05 |
| CL Colgate-Palmolive Co. | New | 0.05% | +0.05 |
| ADP Automatic Data Processing | Add +60.5% | 0.12% | +0.05 |
| ECL Ecolab Inc. | New | 0.05% | +0.05 |
| ORCL Oracle Corp. | New | 0.04% | +0.04 |
| TRV The Travelers Cos Inc. | New | 0.04% | +0.04 |
| CVX Chevron Corp. | Add +20.4% | 0.14% | +0.04 |
| AMAT Applied Materials Inc. | Add +32.8% | 0.24% | +0.03 |
| PG The Procter & Gamble Co. | Add +89.5% | 0.07% | +0.03 |
| AVA Avista Corp. | New | 0.03% | +0.03 |
| IYF iShares US Financials ETF | New | 0.03% | +0.03 |
| EXC Exelon Corp. | New | 0.03% | +0.03 |
| CLX Clorox Company | Add +96.8% | 0.05% | +0.02 |
| GOOG Alphabet Inc. Class C | Add +54.5% | 0.11% | +0.02 |
| ESML iShares ESG Aware MSCI USA S | Add +17.9% | 0.38% | +0.02 |
| WMS Advanced Drainage Systems Inc. | Add +12.0% | 0.44% | +0.01 |
| CSCO Cisco Systems Inc. | Add +3.7% | 0.05% | +0.00 |
| DFS Discover Financial Services | Add +4.1% | 0.35% | +0.00 |
| MAR Marriott International Class A | Add +14.4% | 0.05% | −0.00 |
| CHRW C.H. Robinson Worldwide Inc. | Add +0.5% | 0.25% | −0.01 |
| UPS United Parcel Service Class B | Add +13.6% | 0.42% | −0.01 |
| SNA Snap-on Inc. | Add +1.1% | 0.81% | −0.01 |
| KMX Carmax Inc. | Add +1.9% | 0.50% | −0.02 |
| NKE Nike Inc. Class B | Add +12.0% | 0.70% | −0.06 |
| WSM Williams-Sonoma Inc. | Add +0.3% | 0.42% | −0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 156 | $875.9M | IVV, VEA, AAPL, IJR, GOOGL |
| Q1 2026 | 150 | $791.9M | IVV, VEA, AAPL, IJR, GOOGL |
| Q4 2025 | 147 | $829.5M | IVV, VEA, AAPL, IJR, GOOGL |
| Q3 2025 | 145 | $810.6M | IVV, VEA, AAPL, IJR, VWO |
| Q2 2025 | 140 | $761.0M | IVV, VEA, AAPL, IJR, MSFT |
| Q1 2025 | 135 | $693.8M | IVV, VEA, AAPL, IJR, VBK |
| Q4 2024 | 131 | $680.5M | IVV, AAPL, VEA, VBK, IJR |
| Q3 2024 | 127 | $709.4M | IVV, VEA, AAPL, MSFT, VBK |
| Q2 2024 | 122 | $672.2M | IVV, VEA, AAPL, MSFT, VBK |
| Q1 2024 | 120 | $670.4M | IVV, VEA, AAPL, MSFT, IJR |