Vision Capital Management, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 27, 2025), Vision Capital Management, Inc. reported 131 stock positions worth $680.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.8% of the portfolio, followed by Apple (AAPL, 8.3%) and Vanguard Ftse Developed ETF (VEA, 7.4%). Compared with Q3 2024, it opened 7 new positions, sold out of 3, added to 43 and reduced 57. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +2%) and the biggest sale Microsoft (MSFT, shares −15%).
- Most Recent 13F
- Q2 2026
- Location
- PORTLAND, OR
- CIK
- 0001417889
- Portfolio Value
- $680.5M (Q4 2024)
- SEC Filing
- 0001417889-25-000001 ↗ filed Jan 27, 2025
Holdings Value
Holdings 131 stocks · $680.5M
| IVV iShares Core S&P 500 ETF | 9.81% | 113,358 | $66.7M | Add +1.8% |
| AAPL Apple Inc. | 8.30% | 225,581 | $56.5M | Reduce -1.0% |
| VEA Vanguard Ftse Developed ETF | 7.41% | 1,055,070 | $50.5M | Add +2.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 4.25% | 103,212 | $28.9M | Add +1.8% |
| IJR iShares Core S&P Small-Cap E | 4.22% | 249,030 | $28.7M | Add +12.5% |
| MSFT Microsoft Corp. | 3.71% | 59,980 | $25.3M | Reduce -15.4% |
| GOOGL Alphabet Inc. Class A | 3.53% | 126,829 | $24.0M | Add +1.6% |
| VWO Vanguard Ftse Emerging Marke | 3.22% | 498,183 | $21.9M | Add +0.7% |
| AMZN Amazon.com Inc. | 3.14% | 97,496 | $21.4M | Reduce -0.4% |
| IAU iShares Gold Trust | 2.66% | 365,746 | $18.1M | Reduce -0.5% |
| IDEV iShares Core MSCI Dev MKTS | 2.41% | 254,067 | $16.4M | Add +0.5% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 2.31% | 147,196 | $15.7M | Add +5.2% |
| V Visa Inc. Class A | 2.24% | 48,241 | $15.2M | Add +0.1% |
| NVDA Nvidia Corp. | 2.02% | 102,456 | $13.8M | Reduce -0.2% |
| SHW The Sherwin-Williams Co. | 1.65% | 33,021 | $11.2M | Reduce -15.2% |
| UHAL.B U-Haul Holding Co.-Non Voting | 1.64% | 173,980 | $11.1M | Reduce -7.4% |
| IJH iShares Core S&P Midcap ETF | 1.62% | 176,968 | $11.0M | Reduce -1.3% |
| SCHF Schwab Intl Equity ETF | 1.28% | 469,108 | $8.7M | No change |
| BR Broadridge Financial Solutio | 1.25% | 37,553 | $8.5M | Reduce -24.0% |
| HON Honeywell International Inc. | 1.23% | 37,078 | $8.4M | Reduce -9.8% |
| COST Costco Wholesale Corp. | 1.20% | 8,917 | $8.2M | Reduce -18.5% |
| JNJ Johnson & Johnson | 1.17% | 55,286 | $8.0M | Reduce -16.3% |
| WSO Watsco Inc. | 1.16% | 16,721 | $7.9M | Reduce -0.4% |
| SBUX Starbucks Corp. | 1.11% | 83,029 | $7.6M | Reduce -13.7% |
| CRM Salesforce Inc. | 1.11% | 22,631 | $7.6M | Add +0.2% |
| AMGN Amgen Inc. | 1.11% | 28,943 | $7.5M | Reduce -17.0% |
| IQV Iqvia Holdings Inc. | 0.95% | 32,924 | $6.5M | Reduce -0.0% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.93% | 56,660 | $6.3M | Add +0.0% |
| VOO Vanguard S&P 500 ETF | 0.92% | 11,585 | $6.2M | Reduce -0.8% |
| ZTS Zoetis Inc. | 0.87% | 36,288 | $5.9M | Reduce -0.4% |
| LLY Eli Lilly & Co. | 0.86% | 7,588 | $5.9M | Add +23.6% |
| ADBE Adobe Inc. | 0.85% | 12,968 | $5.8M | Reduce -0.4% |
| SNA Snap-on Inc. | 0.82% | 16,468 | $5.6M | Add +0.4% |
| PGR Progressive Corp. | 0.82% | 23,220 | $5.6M | Add +0.1% |
| QCOM Qualcomm Inc. | 0.82% | 36,191 | $5.6M | Add +39.8% |
| SPEM State Street SP PTF Em ETF | 0.76% | 135,028 | $5.2M | Reduce -1.1% |
| NKE Nike Inc. Class B | 0.76% | 68,352 | $5.2M | Reduce -8.5% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.63% | 112,185 | $4.3M | Reduce -10.3% |
| IWP iShares Russell Mid-Cap Grow | 0.57% | 30,767 | $3.9M | No change |
| NEE Nextera Energy Inc. | 0.55% | 51,854 | $3.7M | Reduce -29.2% |
| KMX Carmax Inc. | 0.52% | 43,467 | $3.6M | Add +0.1% |
| WSM Williams-Sonoma Inc. | 0.50% | 18,384 | $3.4M | Reduce -0.3% |
| IEF iShares 7-10 Year Treasury B | 0.46% | 33,630 | $3.1M | Add +11.9% |
| IWM iShares Russell 2000 ETF | 0.44% | 13,529 | $3.0M | Reduce -0.3% |
| SCHA Schwab US Small-Cap ETF | 0.44% | 115,564 | $3.0M | Reduce -0.5% |
| UPS United Parcel Service Class B | 0.44% | 23,569 | $3.0M | Reduce -21.4% |
| WMS Advanced Drainage Systems Inc. | 0.42% | 24,981 | $2.9M | Add +118.6% |
| USB US Bancorp | 0.41% | 58,408 | $2.8M | Reduce -8.9% |
| NVR NVR Inc. | 0.38% | 316 | $2.6M | Reduce -1.3% |
| PINS Pinterest Inc. Class A | 0.38% | 88,704 | $2.6M | Add +0.2% |
| LOW Lowe's Cos Inc. | 0.38% | 10,366 | $2.6M | Reduce -49.4% |
| ESML iShares ESG Aware MSCI USA S | 0.36% | 58,457 | $2.5M | Add +2.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.36% | 55,817 | $2.5M | Reduce -5.3% |
| ESGD iShares Trust iShares ESG Aw | 0.36% | 32,016 | $2.4M | Add +1.2% |
| DFS Discover Financial Services | 0.34% | 13,523 | $2.3M | Reduce -2.8% |
| ESGU iShares ESG Aware MSCI USA | 0.33% | 17,274 | $2.2M | Add +1.4% |
| QUAL iShares MSCI USA Quality Fac | 0.31% | 11,736 | $2.1M | No change |
| VRTX Vertex Pharmaceuticals Inc. | 0.30% | 5,024 | $2.0M | Reduce -0.2% |
| CVS CVS Health Corp. | 0.28% | 42,935 | $1.9M | Reduce -46.5% |
| SCHM Schwab US Mid Cap ETF | 0.28% | 67,529 | $1.9M | Reduce -0.4% |
| IWB iShares Russell 1000 ETF | 0.26% | 5,559 | $1.8M | Reduce -0.1% |
| SCHX Schwab US Large-Cap ETF | 0.26% | 75,667 | $1.8M | Reduce -5.0% |
| CHRW C.H. Robinson Worldwide Inc. | 0.26% | 16,801 | $1.7M | Add +0.2% |
| UHAL U-Haul Holding Co. | 0.25% | 24,698 | $1.7M | Reduce -2.9% |
| JPM JPMorgan Chase & Co. | 0.25% | 7,065 | $1.7M | Add +10.5% |
| PYPL PayPal Holdings Inc. | 0.22% | 17,684 | $1.5M | Reduce -6.6% |
| AMAT Applied Materials Inc. | 0.20% | 8,575 | $1.4M | Add +4.6% |
| SGOV iShares 0-3 Month Treasury B | 0.20% | 13,713 | $1.4M | Add +51.4% |
| TFSL TFS Financial Corp. | 0.19% | 102,259 | $1.3M | Reduce -19.4% |
| ACN Accenture PLC Class A | 0.19% | 3,612 | $1.3M | Reduce -43.6% |
| DINO HF Sinclair Corp. | 0.18% | 35,537 | $1.2M | Reduce -47.4% |
| SUSC iShares ESG Aware Usd Corpor | 0.16% | 49,368 | $1.1M | Add +3.9% |
| VYM Vanguard High DVD Yield ETF | 0.15% | 8,254 | $1.1M | No change |
| SYY Sysco Corp. | 0.14% | 12,645 | $967K | Reduce -37.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.14% | 3,308 | $959K | Reduce -4.5% |
| VLUE iShares MSCI USA Value Facto | 0.13% | 8,593 | $908K | No change |
| ESGE iShares Inc. iShares ESG Awar | 0.13% | 25,885 | $864K | Add +0.9% |
| VCIT Vanguard Int-Term Corporate | 0.12% | 10,293 | $826K | Reduce -1.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.11% | 1,790 | $735K | Reduce -0.9% |
| CVX Chevron Corp. | 0.10% | 4,668 | $676K | Add +4.6% |
| IVLU iShares MSCI International V | 0.10% | 24,364 | $661K | Reduce -0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.09% | 1,043 | $611K | Add +12.2% |
| ILCG iShares Morningstar Growth E | 0.09% | 6,740 | $604K | No change |
| GOOG Alphabet Inc. Class C | 0.09% | 3,143 | $599K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 1,291 | $585K | Reduce -72.5% |
| FFIV F5 Inc. | 0.09% | 2,309 | $581K | No change |
| HD Home Depot Inc. | 0.08% | 1,457 | $567K | Add +12.5% |
| GILD Gilead Sciences Inc. | 0.08% | 6,119 | $565K | Reduce -43.9% |
| MOAT Vaneck Morningstar Wide Moat | 0.07% | 5,453 | $506K | Reduce -2.6% |
| TSLA Tesla Inc. | 0.07% | 1,252 | $506K | Reduce -44.9% |
| TXN Texas Instruments Inc. | 0.07% | 2,626 | $492K | Reduce -1.8% |
| ADP Automatic Data Processing | 0.07% | 1,654 | $484K | No change |
| DFIV Dimensional International Va | 0.07% | 13,221 | $469K | No change |
| MA Mastercard Inc. Class A | 0.07% | 859 | $452K | No change |
| KO The Coca-Cola Co. | 0.07% | 7,191 | $448K | Add +1.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.07% | 1,847 | $444K | No change |
| ILMN Illumina Inc. | 0.06% | 3,307 | $442K | Reduce -12.1% |
| EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC | 0.06% | 5,652 | $424K | Reduce -49.8% |
| SCHR Schwab Intermediate-Term US | 0.06% | 16,945 | $412K | Reduce -23.0% |
| DVY iShares Select Dividend ETF | 0.06% | 3,099 | $407K | Add +1.6% |
Portfolio Sells Q3 2024 → Q4 2024
| MSFT Microsoft Corp. | Reduce -15.4% | 3.71% | −0.58 |
| AMGN Amgen Inc. | Reduce -17.0% | 1.11% | −0.48 |
| SHW The Sherwin-Williams Co. | Reduce -15.2% | 1.65% | −0.45 |
| CVS CVS Health Corp. | Reduce -46.5% | 0.28% | −0.43 |
| LOW Lowe's Cos Inc. | Reduce -49.4% | 0.38% | −0.41 |
| JNJ Johnson & Johnson | Reduce -16.3% | 1.17% | −0.33 |
| NEE Nextera Energy Inc. | Reduce -29.2% | 0.55% | −0.33 |
| UHAL.B U-Haul Holding Co.-Non Voting | Reduce -7.4% | 1.64% | −0.27 |
| BR Broadridge Financial Solutio | Reduce -24.0% | 1.25% | −0.25 |
| DINO HF Sinclair Corp. | Reduce -47.4% | 0.18% | −0.24 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -72.5% | 0.09% | −0.22 |
| SBUX Starbucks Corp. | Reduce -13.7% | 1.11% | −0.21 |
| NKE Nike Inc. Class B | Reduce -8.5% | 0.76% | −0.17 |
| COST Costco Wholesale Corp. | Reduce -18.5% | 1.20% | −0.17 |
| IQV Iqvia Holdings Inc. | Reduce -0.0% | 0.95% | −0.15 |
| UPS United Parcel Service Class B | Reduce -21.4% | 0.44% | −0.14 |
| ZTS Zoetis Inc. | Reduce -0.4% | 0.87% | −0.13 |
| ACN Accenture PLC Class A | Reduce -43.6% | 0.19% | −0.13 |
| SLB SLB Ltd. | Reduce -10.3% | 0.63% | −0.11 |
| CSCO Cisco Systems Inc. | Reduce -71.9% | 0.05% | −0.11 |
| ADBE Adobe Inc. | Reduce -0.4% | 0.85% | −0.10 |
| EL Estee Lauder Companies Class A | Reduce -49.8% | 0.06% | −0.10 |
| SYY Sysco Corp. | Reduce -37.1% | 0.14% | −0.08 |
| NVR NVR Inc. | Reduce -1.3% | 0.38% | −0.06 |
| GILD Gilead Sciences Inc. | Reduce -43.9% | 0.08% | −0.05 |
| VFC VF Corp. | Sold out | 0.00% | −0.04 |
| TFSL TFS Financial Corp. | Reduce -19.4% | 0.19% | −0.04 |
| SPEM State Street SP PTF Em ETF | Reduce -1.1% | 0.76% | −0.03 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -0.2% | 0.30% | −0.03 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.03 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.03 |
| UHAL U-Haul Holding Co. | Reduce -2.9% | 0.25% | −0.03 |
| SCHR Schwab Intermediate-Term US | Reduce -23.0% | 0.06% | −0.02 |
| INTC Intel Corp. | Reduce -10.8% | 0.04% | −0.01 |
| TSLA Tesla Inc. | Reduce -44.9% | 0.07% | −0.01 |
| TXN Texas Instruments Inc. | Reduce -1.8% | 0.07% | −0.01 |
| IVLU iShares MSCI International V | Reduce -0.4% | 0.10% | −0.00 |
| ILMN Illumina Inc. | Reduce -12.1% | 0.06% | −0.00 |
| USB US Bancorp | Reduce -8.9% | 0.41% | −0.00 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -2.6% | 0.07% | −0.00 |
| VCIT Vanguard Int-Term Corporate | Reduce -1.0% | 0.12% | −0.00 |
| WSO Watsco Inc. | Reduce -0.4% | 1.16% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -4.5% | 0.14% | +0.00 |
| SCHX Schwab US Large-Cap ETF | Reduce -5.0% | 0.26% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -0.9% | 0.11% | +0.01 |
| SCHM Schwab US Mid Cap ETF | Reduce -0.4% | 0.28% | +0.01 |
| PYPL PayPal Holdings Inc. | Reduce -6.6% | 0.22% | +0.01 |
| IWM iShares Russell 2000 ETF | Reduce -0.3% | 0.44% | +0.02 |
| IWB iShares Russell 1000 ETF | Reduce -0.1% | 0.26% | +0.02 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.5% | 0.44% | +0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +1.8% | 9.81% | +0.76 |
| GOOGL Alphabet Inc. Class A | Add +1.6% | 3.53% | +0.61 |
| IJR iShares Core S&P Small-Cap E | Add +12.5% | 4.22% | +0.57 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +1.8% | 4.25% | +0.42 |
| V Visa Inc. Class A | Add +0.1% | 2.24% | +0.37 |
| CRM Salesforce Inc. | Add +0.2% | 1.11% | +0.24 |
| QCOM Qualcomm Inc. | Add +39.8% | 0.82% | +0.20 |
| WMS Advanced Drainage Systems Inc. | Add +118.6% | 0.42% | +0.17 |
| DIS The Walt Disney Co. | Add +0.0% | 0.93% | +0.16 |
| SNA Snap-on Inc. | Add +0.4% | 0.82% | +0.15 |
| LLY Eli Lilly & Co. | Add +23.6% | 0.86% | +0.09 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +5.2% | 2.31% | +0.08 |
| SGOV iShares 0-3 Month Treasury B | Add +51.4% | 0.20% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +10.5% | 0.25% | +0.06 |
| KMX Carmax Inc. | Add +0.1% | 0.52% | +0.05 |
| IEF iShares 7-10 Year Treasury B | Add +11.9% | 0.46% | +0.04 |
| UNH Unitedhealth Group Inc. | New | 0.04% | +0.04 |
| WMT Walmart Inc. | New | 0.04% | +0.04 |
| CRWD CrowdStrike Holdings Inc. Class A | New | 0.04% | +0.04 |
| AFG American Financial Group Inc. | New | 0.03% | +0.03 |
| SHOP Shopify Inc. Class A | New | 0.03% | +0.03 |
| SRE Sempra | New | 0.03% | +0.03 |
| CLX Clorox Company | New | 0.03% | +0.03 |
| ESML iShares ESG Aware MSCI USA S | Add +2.8% | 0.36% | +0.03 |
| ESGU iShares ESG Aware MSCI USA | Add +1.4% | 0.33% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +12.2% | 0.09% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +14.7% | 0.06% | +0.01 |
| HD Home Depot Inc. | Add +12.5% | 0.08% | +0.01 |
| CVX Chevron Corp. | Add +4.6% | 0.10% | +0.01 |
| BLK BlackRock Inc. | Add +2.8% | 0.04% | +0.01 |
| SUSC iShares ESG Aware Usd Corpor | Add +3.9% | 0.16% | +0.01 |
| AFL Aflac Inc. | Add +12.1% | 0.04% | +0.00 |
| DVY iShares Select Dividend ETF | Add +1.6% | 0.06% | +0.00 |
| MAS Masco Corp. | Add +15.1% | 0.04% | +0.00 |
| CAT Caterpillar Inc. | Add +5.2% | 0.05% | +0.00 |
| PG The Procter & Gamble Co. | Add +0.9% | 0.04% | +0.00 |
| CEG Constellation Energy | Add +11.7% | 0.04% | +0.00 |
| HDV iShares Core High Dividend E | Add +0.5% | 0.03% | 0.00 |
| PEP Pepsico Inc. | Add +6.2% | 0.05% | −0.00 |
| ESGE iShares Inc. iShares ESG Awar | Add +0.9% | 0.13% | −0.00 |
| AMD Advanced Micro Devices | Add +15.0% | 0.04% | −0.01 |
| CHRW C.H. Robinson Worldwide Inc. | Add +0.2% | 0.26% | −0.01 |
| KO The Coca-Cola Co. | Add +1.4% | 0.07% | −0.01 |
| PGR Progressive Corp. | Add +0.1% | 0.82% | −0.01 |
| ESGD iShares Trust iShares ESG Aw | Add +1.2% | 0.36% | −0.02 |
| PINS Pinterest Inc. Class A | Add +0.2% | 0.38% | −0.03 |
| AMAT Applied Materials Inc. | Add +4.6% | 0.20% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +0.7% | 3.22% | −0.11 |
| IDEV iShares Core MSCI Dev MKTS | Add +0.5% | 2.41% | −0.12 |
| VEA Vanguard Ftse Developed ETF | Add +2.0% | 7.41% | −0.29 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 156 | $875.9M | IVV, VEA, AAPL, IJR, GOOGL |
| Q1 2026 | 150 | $791.9M | IVV, VEA, AAPL, IJR, GOOGL |
| Q4 2025 | 147 | $829.5M | IVV, VEA, AAPL, IJR, GOOGL |
| Q3 2025 | 145 | $810.6M | IVV, VEA, AAPL, IJR, VWO |
| Q2 2025 | 140 | $761.0M | IVV, VEA, AAPL, IJR, MSFT |
| Q1 2025 | 135 | $693.8M | IVV, VEA, AAPL, IJR, VBK |
| Q4 2024 | 131 | $680.5M | IVV, AAPL, VEA, VBK, IJR |
| Q3 2024 | 127 | $709.4M | IVV, VEA, AAPL, MSFT, VBK |
| Q2 2024 | 122 | $672.2M | IVV, VEA, AAPL, MSFT, VBK |
| Q1 2024 | 120 | $670.4M | IVV, VEA, AAPL, MSFT, IJR |