Vision Capital Management, Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Vision Capital Management, Inc. reported 120 stock positions worth $670.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.4% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 7.7%) and Apple (AAPL, 5.9%). Compared with Q4 2023, it opened 5 new positions, sold out of 1, added to 22 and reduced 79. The biggest buy was Van Morst SML-Cap Gro-Usd (VBK, shares +24%) and the biggest sale Apple (AAPL, shares −2%).

Most Recent 13F
Q2 2026
Location
PORTLAND, OR
CIK
0001417889
Portfolio Value
$670.4M (Q1 2024)
SEC Filing
0001417889-24-000002 ↗ filed May 9, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $670.4M $670.4M Q1 2024 Q2 2024: $672.2M Q2 2024 Q3 2024: $709.4M Q3 2024 Q4 2024: $680.5M Q4 2024 Q1 2025: $693.8M Q1 2025 Q2 2025: $761.0M Q2 2025 Q3 2025: $810.6M Q3 2025 Q4 2025: $829.5M Q4 2025 Q1 2026: $791.9M Q1 2026 Q2 2026: $875.9M Q2 2026

Holdings 120 stocks · $670.4M
IVV iShares Core S&P 500 ETF 9.35% 119,245 $62.7M Reduce -2.7%
VEA Vanguard Ftse Developed ETF 7.69% 1,027,100 $51.5M Reduce -1.2%
AAPL Apple Inc. 5.89% 230,360 $39.5M Reduce -1.9%
MSFT Microsoft Corp. 4.39% 70,005 $29.5M Reduce -0.7%
IJR iShares Core S&P Small-Cap E 3.70% 224,696 $24.8M Reduce -0.1%
VBK Van Morst SML-Cap Gro-Usd Inc. 3.69% 94,787 $24.7M Add +24.3%
VWO Vanguard Ftse Emerging Marke 3.03% 485,922 $20.3M Add +1.5%
GOOGL Alphabet Inc. Class A 2.88% 127,998 $19.3M Reduce -1.2%
AMZN Amazon.com Inc. 2.65% 98,357 $17.7M Reduce -5.0%
IDEV iShares Core MSCI Dev MKTS 2.61% 260,770 $17.5M Reduce -3.1%
IAU iShares Gold Trust 2.33% 372,298 $15.6M Reduce -0.3%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 2.16% 133,229 $14.5M Add +3.0%
SHW The Sherwin-Williams Co. 2.15% 41,468 $14.4M Reduce -0.5%
UHAL.B U-Haul Holding Co.-Non Voting 1.84% 185,472 $12.4M Reduce -0.6%
IJH iShares Core S&P Midcap ETF 1.73% 190,764 $11.6M Reduce -2.8%
V Visa Inc. Class A 1.71% 41,123 $11.5M Add +0.3%
NVDA Nvidia Corp. 1.55% 11,507 $10.4M Reduce -1.2%
AMGN Amgen Inc. 1.52% 35,917 $10.2M Reduce -1.7%
BR Broadridge Financial Solutio 1.50% 49,161 $10.1M Reduce -0.4%
JNJ Johnson & Johnson 1.39% 58,746 $9.3M Add +15.3%
COST Costco Wholesale Corp. 1.36% 12,440 $9.1M Reduce -0.4%
SCHF Schwab Intl Equity ETF 1.36% 233,117 $9.1M Reduce -0.3%
SBUX Starbucks Corp. 1.33% 97,447 $8.9M Add +0.9%
WSO Watsco Inc. 1.26% 19,545 $8.4M Reduce -0.5%
HON Honeywell International Inc. 1.26% 41,037 $8.4M Reduce -0.8%
IQV Iqvia Holdings Inc. 1.16% 30,884 $7.8M Reduce -0.7%
NKE Nike Inc. Class B 1.15% 81,969 $7.7M Reduce -1.3%
CVS CVS Health Corp. 1.10% 92,873 $7.4M Reduce -0.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO 1.04% 57,241 $7.0M Reduce -1.9%
VOO Vanguard S&P 500 ETF 1.02% 14,249 $6.8M Reduce -1.6%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 1.00% 122,607 $6.7M Add +0.2%
ADBE Adobe Inc. 0.92% 12,266 $6.2M Reduce -7.0%
ZTS Zoetis Inc. 0.92% 36,425 $6.2M Reduce -1.0%
CRM Salesforce Inc. 0.92% 20,447 $6.2M Reduce -10.0%
NEE Nextera Energy Inc. 0.84% 88,612 $5.7M Add +0.5%
LOW Lowe's Cos Inc. 0.80% 21,150 $5.4M Reduce -0.4%
SPEM State Street SP PTF Em ETF 0.75% 139,201 $5.0M Reduce -3.3%
DFS Discover Financial Services 0.74% 38,081 $5.0M Reduce -52.3%
LLY Eli Lilly & Co. 0.73% 6,310 $4.9M Reduce -4.5%
UPS United Parcel Service Class B 0.66% 29,826 $4.4M Reduce -0.9%
KMX Carmax Inc. 0.66% 50,878 $4.4M Add +17.2%
QCOM Qualcomm Inc. 0.63% 25,059 $4.2M Reduce -5.3%
DINO HF Sinclair Corp. 0.60% 66,451 $4.0M Add +0.0%
NVR NVR Inc. 0.55% 453 $3.7M Reduce -0.9%
IWP iShares Russell Mid-Cap Grow 0.53% 30,855 $3.5M Reduce -0.1%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 0.50% 21,881 $3.4M Add +0.1%
PGR Progressive Corp. 0.50% 16,088 $3.3M New
WSM Williams-Sonoma Inc. 0.48% 10,212 $3.2M Reduce -1.1%
PINS Pinterest Inc. Class A 0.45% 86,685 $3.0M Reduce -0.5%
SCHA Schwab US Small-Cap ETF 0.43% 58,985 $2.9M Reduce -0.1%
SNA Snap-on Inc. 0.43% 9,741 $2.9M Add +18.4%
IWM iShares Russell 2000 ETF 0.43% 13,628 $2.9M Reduce -0.1%
USB US Bancorp 0.42% 63,332 $2.8M Reduce -0.3%
CTSH Cognizant Tech Solutions-A 0.42% 38,209 $2.8M Reduce -1.0%
ESGD iShares Trust iShares ESG Aw 0.41% 34,666 $2.8M Reduce -6.1%
ILMN Illumina Inc. 0.40% 19,538 $2.7M Add +4.7%
ESML iShares ESG Aware MSCI USA S 0.37% 61,173 $2.5M Add +10.6%
IEF iShares 7-10 Year Treasury B 0.36% 25,814 $2.4M Add +9.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.33% 57,896 $2.2M Reduce -0.0%
ACN Accenture PLC Class A 0.32% 6,243 $2.2M Reduce -11.2%
CSCO Cisco Systems Inc. 0.31% 41,002 $2.0M Reduce -0.4%
ESGU iShares ESG Aware MSCI USA 0.30% 17,414 $2.0M Reduce -7.9%
QUAL iShares MSCI USA Quality Fac 0.29% 11,762 $1.9M Reduce -4.7%
SCHM Schwab US Mid Cap ETF 0.28% 23,133 $1.9M Reduce -0.0%
BRK.B Berkshire Hathaway Inc. Class B 0.27% 4,373 $1.8M Reduce -0.8%
SCHX Schwab US Large-Cap ETF 0.26% 28,324 $1.8M Reduce -2.9%
FFIV F5 Inc. 0.26% 9,127 $1.7M Reduce -31.9%
PYPL PayPal Holdings Inc. 0.25% 25,176 $1.7M Reduce -11.9%
UHAL U-Haul Holding Co. 0.25% 24,902 $1.7M Reduce -0.3%
IWB iShares Russell 1000 ETF 0.24% 5,583 $1.6M Reduce -0.1%
SYY Sysco Corp. 0.24% 19,794 $1.6M Add +0.4%
TFSL TFS Financial Corp. 0.22% 117,947 $1.5M Add +0.3%
JPM JPMorgan Chase & Co. 0.19% 6,394 $1.3M Reduce -1.2%
CHRW C.H. Robinson Worldwide Inc. 0.19% 16,558 $1.3M Reduce -0.3%
VYM Vanguard High DVD Yield ETF 0.15% 8,142 $985K Reduce -17.6%
SUSC iShares ESG Aware Usd Corpor 0.14% 42,105 $968K Reduce -1.8%
VLUE iShares MSCI USA Value Facto 0.14% 8,593 $931K No change
VCIT Vanguard Int-Term Corporate 0.13% 10,678 $860K Reduce -0.8%
GILD Gilead Sciences Inc. 0.12% 10,836 $794K Add +1.6%
ESGE iShares Inc. iShares ESG Awar 0.11% 23,088 $744K Reduce -1.8%
VTI VG Morningstar TS MKT ETF-US 0.11% 2,798 $727K Reduce -1.6%
IVLU iShares MSCI International V 0.10% 23,187 $655K Reduce -6.9%
CVX Chevron Corp. 0.10% 4,066 $641K Add +10.9%
SHM SS SPDR N Ice St Muni ETF 0.10% 13,427 $637K Reduce -44.6%
TXN Texas Instruments Inc. 0.09% 3,542 $617K Reduce -0.7%
VUG Vanguard Mrngstar GR ETF-Sui 0.09% 1,751 $603K No change
SCHR Schwab Intermediate-Term US 0.09% 11,828 $580K Reduce -2.1%
VFC VF Corp. 0.09% 37,146 $570K Reduce -0.3%
ILCG iShares Morningstar Growth E 0.08% 6,740 $509K No change
MOAT Vaneck Morningstar Wide Moat 0.08% 5,629 $506K No change
SGOV iShares 0-3 Month Treasury B 0.07% 4,940 $498K Add +3.5%
GOOG Alphabet Inc. Class C 0.07% 3,182 $484K No change
HD Home Depot Inc. 0.07% 1,263 $484K Reduce -1.9%
INTC Intel Corp. 0.07% 10,269 $454K Reduce -3.6%
KO The Coca-Cola Co. 0.06% 7,088 $434K No change
SPY SS SPDR S&P 500 ETF Trust-US 0.06% 825 $432K Reduce -8.9%
VB Vanguard Most SM-Cap ETF-Usd 0.06% 1,847 $422K Reduce -9.5%
MA Mastercard Inc. Class A 0.06% 849 $409K Reduce -8.1%
DFIV Dimensional International Va 0.06% 10,931 $402K Reduce -11.8%
DVY iShares Select Dividend ETF 0.06% 3,049 $376K Reduce -0.8%

Show all 120 holdings

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -1.9% 5.89% −1.16
DFS Discover Financial Services Reduce -52.3% 0.74% −0.65
ADBE Adobe Inc. Reduce -7.0% 0.92% −0.30
NKE Nike Inc. Class B Reduce -1.3% 1.15% −0.26
ZTS Zoetis Inc. Reduce -1.0% 0.92% −0.21
UHAL.B U-Haul Holding Co.-Non Voting Reduce -0.6% 1.84% −0.20
AMGN Amgen Inc. Reduce -1.7% 1.52% −0.12
FFIV F5 Inc. Reduce -31.9% 0.26% −0.12
HON Honeywell International Inc. Reduce -0.8% 1.26% −0.10
IJR iShares Core S&P Small-Cap E Reduce -0.1% 3.70% −0.09
SHM SS SPDR N Ice St Muni ETF Reduce -44.6% 0.10% −0.09
BR Broadridge Financial Solutio Reduce -0.4% 1.50% −0.08
VEA Vanguard Ftse Developed ETF Reduce -1.2% 7.69% −0.08
UPS United Parcel Service Class B Reduce -0.9% 0.66% −0.08
ACN Accenture PLC Class A Reduce -11.2% 0.32% −0.06
IDEV iShares Core MSCI Dev MKTS Reduce -3.1% 2.61% −0.06
PINS Pinterest Inc. Class A Reduce -0.5% 0.45% −0.05
BND Vanguard Total Bond Market Sold out 0.00% −0.05
WSO Watsco Inc. Reduce -0.5% 1.26% −0.05
SPEM State Street SP PTF Em ETF Reduce -3.3% 0.75% −0.04
CVS CVS Health Corp. Reduce -0.2% 1.10% −0.04
CTSH Cognizant Tech Solutions-A Reduce -1.0% 0.42% −0.04
CHRW C.H. Robinson Worldwide Inc. Reduce -0.3% 0.19% −0.04
UHAL U-Haul Holding Co. Reduce -0.3% 0.25% −0.03
VYM Vanguard High DVD Yield ETF Reduce -17.6% 0.15% −0.03
VFC VF Corp. Reduce -0.3% 0.09% −0.02
PYPL PayPal Holdings Inc. Reduce -11.9% 0.25% −0.02
ESGD iShares Trust iShares ESG Aw Reduce -6.1% 0.41% −0.02
CSCO Cisco Systems Inc. Reduce -0.4% 0.31% −0.02
TSLA Tesla Inc. Reduce -8.4% 0.03% −0.02
INTC Intel Corp. Reduce -3.6% 0.07% −0.02
CRM Salesforce Inc. Reduce -10.0% 0.92% −0.01
KVUE Kenvue Inc. Reduce -20.5% 0.04% −0.01
SUSC iShares ESG Aware Usd Corpor Reduce -1.8% 0.14% −0.01
ESGU iShares ESG Aware MSCI USA Reduce -7.9% 0.30% −0.01
VCIT Vanguard Int-Term Corporate Reduce -0.8% 0.13% −0.01
SCHR Schwab Intermediate-Term US Reduce -2.1% 0.09% −0.01
DFIV Dimensional International Va Reduce -11.8% 0.06% −0.01
ESGE iShares Inc. iShares ESG Awar Reduce -1.8% 0.11% −0.01
USB US Bancorp Reduce -0.3% 0.42% −0.01
IVLU iShares MSCI International V Reduce -6.9% 0.10% −0.01
VB Vanguard Most SM-Cap ETF-Usd Reduce -9.5% 0.06% −0.00
DFAT Dimensional US Target Value Reduce -8.1% 0.05% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -8.9% 0.06% −0.00
TXN Texas Instruments Inc. Reduce -0.7% 0.09% −0.00
PEP Pepsico Inc. Reduce -3.2% 0.04% −0.00
SCHA Schwab US Small-Cap ETF Reduce -0.1% 0.43% −0.00
MA Mastercard Inc. Class A Reduce -8.1% 0.06% −0.00
DVY iShares Select Dividend ETF Reduce -0.8% 0.06% −0.00
QQQ Invesco QQQ Trust Series 1 Reduce -2.6% 0.04% +0.00

Portfolio Buys Q4 2023 → Q1 2024
VBK Van Morst SML-Cap Gro-Usd Inc. Add +24.3% 3.69% +0.81
PGR Progressive Corp. New 0.50% +0.50
KMX Carmax Inc. Add +17.2% 0.66% +0.14
JNJ Johnson & Johnson Add +15.3% 1.39% +0.14
SNA Snap-on Inc. Add +18.4% 0.43% +0.06
V Visa Inc. Class A Add +0.3% 1.71% +0.05
ESML iShares ESG Aware MSCI USA S Add +10.6% 0.37% +0.04
CRWD CrowdStrike Holdings Inc. Class A New 0.03% +0.03
LAMR Lamar Advertising Co. Class A New 0.03% +0.03
CEG Constellation Energy New 0.03% +0.03
PG The Procter & Gamble Co. New 0.03% +0.03
DINO HF Sinclair Corp. Add +0.0% 0.60% +0.02
SYY Sysco Corp. Add +0.4% 0.24% +0.01
IEF iShares 7-10 Year Treasury B Add +9.7% 0.36% +0.01
CVX Chevron Corp. Add +10.9% 0.10% +0.01
NEE Nextera Energy Inc. Add +0.5% 0.84% +0.01
SLB SLB Ltd. Add +0.2% 1.00% +0.01
EL Estee Lauder Companies Class A Add +0.1% 0.50% +0.00
IWF iShares Russell 1000 Growth Add +2.1% 0.05% +0.00
SGOV iShares 0-3 Month Treasury B Add +3.5% 0.07% −0.00
FSLR First Solar Inc. Add +0.6% 0.03% −0.00
ILMN Illumina Inc. Add +4.7% 0.40% −0.01
GILD Gilead Sciences Inc. Add +1.6% 0.12% −0.02
VWO Vanguard Ftse Emerging Marke Add +1.5% 3.03% −0.04
TFSL TFS Financial Corp. Add +0.3% 0.22% −0.05
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +3.0% 2.16% −0.07
SBUX Starbucks Corp. Add +0.9% 1.33% −0.12

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 156$875.9MIVV, VEA, AAPL, IJR, GOOGL
Q1 2026 150$791.9MIVV, VEA, AAPL, IJR, GOOGL
Q4 2025 147$829.5MIVV, VEA, AAPL, IJR, GOOGL
Q3 2025 145$810.6MIVV, VEA, AAPL, IJR, VWO
Q2 2025 140$761.0MIVV, VEA, AAPL, IJR, MSFT
Q1 2025 135$693.8MIVV, VEA, AAPL, IJR, VBK
Q4 2024 131$680.5MIVV, AAPL, VEA, VBK, IJR
Q3 2024 127$709.4MIVV, VEA, AAPL, MSFT, VBK
Q2 2024 122$672.2MIVV, VEA, AAPL, MSFT, VBK
Q1 2024 120$670.4MIVV, VEA, AAPL, MSFT, IJR