Vision Capital Management, Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 27, 2025), Vision Capital Management, Inc. reported 131 stock positions worth $680.5 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.8% of the portfolio, followed by Apple (AAPL, 8.3%) and Vanguard Ftse Developed ETF (VEA, 7.4%). Compared with Q3 2024, it opened 7 new positions, sold out of 3, added to 43 and reduced 57. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +2%) and the biggest sale Microsoft (MSFT, shares −15%).

Most Recent 13F
Q2 2026
Location
PORTLAND, OR
CIK
0001417889
Portfolio Value
$680.5M (Q4 2024)
SEC Filing
0001417889-25-000001 ↗ filed Jan 27, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $670.4M Q1 2024 Q2 2024: $672.2M Q2 2024 Q3 2024: $709.4M Q3 2024 Q4 2024: $680.5M $680.5M Q4 2024 Q1 2025: $693.8M Q1 2025 Q2 2025: $761.0M Q2 2025 Q3 2025: $810.6M Q3 2025 Q4 2025: $829.5M Q4 2025 Q1 2026: $791.9M Q1 2026 Q2 2026: $875.9M Q2 2026

Holdings 131 stocks · $680.5M
IVV iShares Core S&P 500 ETF 9.81% 113,358 $66.7M Add +1.8%
AAPL Apple Inc. 8.30% 225,581 $56.5M Reduce -1.0%
VEA Vanguard Ftse Developed ETF 7.41% 1,055,070 $50.5M Add +2.0%
VBK Van Morst SML-Cap Gro-Usd Inc. 4.25% 103,212 $28.9M Add +1.8%
IJR iShares Core S&P Small-Cap E 4.22% 249,030 $28.7M Add +12.5%
MSFT Microsoft Corp. 3.71% 59,980 $25.3M Reduce -15.4%
GOOGL Alphabet Inc. Class A 3.53% 126,829 $24.0M Add +1.6%
VWO Vanguard Ftse Emerging Marke 3.22% 498,183 $21.9M Add +0.7%
AMZN Amazon.com Inc. 3.14% 97,496 $21.4M Reduce -0.4%
IAU iShares Gold Trust 2.66% 365,746 $18.1M Reduce -0.5%
IDEV iShares Core MSCI Dev MKTS 2.41% 254,067 $16.4M Add +0.5%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 2.31% 147,196 $15.7M Add +5.2%
V Visa Inc. Class A 2.24% 48,241 $15.2M Add +0.1%
NVDA Nvidia Corp. 2.02% 102,456 $13.8M Reduce -0.2%
SHW The Sherwin-Williams Co. 1.65% 33,021 $11.2M Reduce -15.2%
UHAL.B U-Haul Holding Co.-Non Voting 1.64% 173,980 $11.1M Reduce -7.4%
IJH iShares Core S&P Midcap ETF 1.62% 176,968 $11.0M Reduce -1.3%
SCHF Schwab Intl Equity ETF 1.28% 469,108 $8.7M No change
BR Broadridge Financial Solutio 1.25% 37,553 $8.5M Reduce -24.0%
HON Honeywell International Inc. 1.23% 37,078 $8.4M Reduce -9.8%
COST Costco Wholesale Corp. 1.20% 8,917 $8.2M Reduce -18.5%
JNJ Johnson & Johnson 1.17% 55,286 $8.0M Reduce -16.3%
WSO Watsco Inc. 1.16% 16,721 $7.9M Reduce -0.4%
SBUX Starbucks Corp. 1.11% 83,029 $7.6M Reduce -13.7%
CRM Salesforce Inc. 1.11% 22,631 $7.6M Add +0.2%
AMGN Amgen Inc. 1.11% 28,943 $7.5M Reduce -17.0%
IQV Iqvia Holdings Inc. 0.95% 32,924 $6.5M Reduce -0.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.93% 56,660 $6.3M Add +0.0%
VOO Vanguard S&P 500 ETF 0.92% 11,585 $6.2M Reduce -0.8%
ZTS Zoetis Inc. 0.87% 36,288 $5.9M Reduce -0.4%
LLY Eli Lilly & Co. 0.86% 7,588 $5.9M Add +23.6%
ADBE Adobe Inc. 0.85% 12,968 $5.8M Reduce -0.4%
SNA Snap-on Inc. 0.82% 16,468 $5.6M Add +0.4%
PGR Progressive Corp. 0.82% 23,220 $5.6M Add +0.1%
QCOM Qualcomm Inc. 0.82% 36,191 $5.6M Add +39.8%
SPEM State Street SP PTF Em ETF 0.76% 135,028 $5.2M Reduce -1.1%
NKE Nike Inc. Class B 0.76% 68,352 $5.2M Reduce -8.5%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.63% 112,185 $4.3M Reduce -10.3%
IWP iShares Russell Mid-Cap Grow 0.57% 30,767 $3.9M No change
NEE Nextera Energy Inc. 0.55% 51,854 $3.7M Reduce -29.2%
KMX Carmax Inc. 0.52% 43,467 $3.6M Add +0.1%
WSM Williams-Sonoma Inc. 0.50% 18,384 $3.4M Reduce -0.3%
IEF iShares 7-10 Year Treasury B 0.46% 33,630 $3.1M Add +11.9%
IWM iShares Russell 2000 ETF 0.44% 13,529 $3.0M Reduce -0.3%
SCHA Schwab US Small-Cap ETF 0.44% 115,564 $3.0M Reduce -0.5%
UPS United Parcel Service Class B 0.44% 23,569 $3.0M Reduce -21.4%
WMS Advanced Drainage Systems Inc. 0.42% 24,981 $2.9M Add +118.6%
USB US Bancorp 0.41% 58,408 $2.8M Reduce -8.9%
NVR NVR Inc. 0.38% 316 $2.6M Reduce -1.3%
PINS Pinterest Inc. Class A 0.38% 88,704 $2.6M Add +0.2%
LOW Lowe's Cos Inc. 0.38% 10,366 $2.6M Reduce -49.4%
ESML iShares ESG Aware MSCI USA S 0.36% 58,457 $2.5M Add +2.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.36% 55,817 $2.5M Reduce -5.3%
ESGD iShares Trust iShares ESG Aw 0.36% 32,016 $2.4M Add +1.2%
DFS Discover Financial Services 0.34% 13,523 $2.3M Reduce -2.8%
ESGU iShares ESG Aware MSCI USA 0.33% 17,274 $2.2M Add +1.4%
QUAL iShares MSCI USA Quality Fac 0.31% 11,736 $2.1M No change
VRTX Vertex Pharmaceuticals Inc. 0.30% 5,024 $2.0M Reduce -0.2%
CVS CVS Health Corp. 0.28% 42,935 $1.9M Reduce -46.5%
SCHM Schwab US Mid Cap ETF 0.28% 67,529 $1.9M Reduce -0.4%
IWB iShares Russell 1000 ETF 0.26% 5,559 $1.8M Reduce -0.1%
SCHX Schwab US Large-Cap ETF 0.26% 75,667 $1.8M Reduce -5.0%
CHRW C.H. Robinson Worldwide Inc. 0.26% 16,801 $1.7M Add +0.2%
UHAL U-Haul Holding Co. 0.25% 24,698 $1.7M Reduce -2.9%
JPM JPMorgan Chase & Co. 0.25% 7,065 $1.7M Add +10.5%
PYPL PayPal Holdings Inc. 0.22% 17,684 $1.5M Reduce -6.6%
AMAT Applied Materials Inc. 0.20% 8,575 $1.4M Add +4.6%
SGOV iShares 0-3 Month Treasury B 0.20% 13,713 $1.4M Add +51.4%
TFSL TFS Financial Corp. 0.19% 102,259 $1.3M Reduce -19.4%
ACN Accenture PLC Class A 0.19% 3,612 $1.3M Reduce -43.6%
DINO HF Sinclair Corp. 0.18% 35,537 $1.2M Reduce -47.4%
SUSC iShares ESG Aware Usd Corpor 0.16% 49,368 $1.1M Add +3.9%
VYM Vanguard High DVD Yield ETF 0.15% 8,254 $1.1M No change
SYY Sysco Corp. 0.14% 12,645 $967K Reduce -37.1%
VTI VG Morningstar TS MKT ETF-US 0.14% 3,308 $959K Reduce -4.5%
VLUE iShares MSCI USA Value Facto 0.13% 8,593 $908K No change
ESGE iShares Inc. iShares ESG Awar 0.13% 25,885 $864K Add +0.9%
VCIT Vanguard Int-Term Corporate 0.12% 10,293 $826K Reduce -1.0%
VUG Vanguard Mrngstar GR ETF-Sui 0.11% 1,790 $735K Reduce -0.9%
CVX Chevron Corp. 0.10% 4,668 $676K Add +4.6%
IVLU iShares MSCI International V 0.10% 24,364 $661K Reduce -0.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.09% 1,043 $611K Add +12.2%
ILCG iShares Morningstar Growth E 0.09% 6,740 $604K No change
GOOG Alphabet Inc. Class C 0.09% 3,143 $599K No change
BRK.B Berkshire Hathaway Inc. Class B 0.09% 1,291 $585K Reduce -72.5%
FFIV F5 Inc. 0.09% 2,309 $581K No change
HD Home Depot Inc. 0.08% 1,457 $567K Add +12.5%
GILD Gilead Sciences Inc. 0.08% 6,119 $565K Reduce -43.9%
MOAT Vaneck Morningstar Wide Moat 0.07% 5,453 $506K Reduce -2.6%
TSLA Tesla Inc. 0.07% 1,252 $506K Reduce -44.9%
TXN Texas Instruments Inc. 0.07% 2,626 $492K Reduce -1.8%
ADP Automatic Data Processing 0.07% 1,654 $484K No change
DFIV Dimensional International Va 0.07% 13,221 $469K No change
MA Mastercard Inc. Class A 0.07% 859 $452K No change
KO The Coca-Cola Co. 0.07% 7,191 $448K Add +1.4%
VB Vanguard Most SM-Cap ETF-Usd 0.07% 1,847 $444K No change
ILMN Illumina Inc. 0.06% 3,307 $442K Reduce -12.1%
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 0.06% 5,652 $424K Reduce -49.8%
SCHR Schwab Intermediate-Term US 0.06% 16,945 $412K Reduce -23.0%
DVY iShares Select Dividend ETF 0.06% 3,099 $407K Add +1.6%
IWF iShares Russell 1000 Growth 0.06% 999 $401K No change
QQQ Invesco QQQ Trust Series 1 0.06% 779 $398K Add +14.7%
MAR Marriott International Class A 0.06% 1,384 $386K No change
ABBV Abbvie Inc. 0.06% 2,114 $376K No change
CAT Caterpillar Inc. 0.05% 1,020 $370K Add +5.2%
PEP Pepsico Inc. 0.05% 2,432 $370K Add +6.2%
CSCO Cisco Systems Inc. 0.05% 5,892 $349K Reduce -71.9%
FISV Fiserv Inc. 0.05% 1,602 $329K No change
DFAT Dimensional US Target Value 0.05% 5,699 $317K No change
BLK BlackRock Inc. 0.04% 298 $305K Add +2.8%
VEU Vanguard Ftse All-World Ex-U 0.04% 5,105 $293K No change
CEG Constellation Energy 0.04% 1,267 $283K Add +11.7%
AMD Advanced Micro Devices 0.04% 2,300 $278K Add +15.0%
MAS Masco Corp. 0.04% 3,820 $277K Add +15.1%
UNH Unitedhealth Group Inc. 0.04% 537 $272K New
WMT Walmart Inc. 0.04% 2,998 $271K New
INTC Intel Corp. 0.04% 13,207 $265K Reduce -10.8%
UNP Union Pacific Corp. 0.04% 1,143 $261K No change
USMV iShares MSCI USA Min Vol Fac 0.04% 2,908 $258K No change
AFL Aflac Inc. 0.04% 2,466 $255K Add +12.1%
PG The Procter & Gamble Co. 0.04% 1,488 $249K Add +0.9%
CRWD CrowdStrike Holdings Inc. Class A 0.04% 700 $240K New
FSLR First Solar Inc. 0.04% 1,358 $239K No change
CTSH Cognizant Tech Solutions-A 0.04% 3,107 $239K No change
AFG American Financial Group Inc. 0.03% 1,689 $231K New
AWR American States Water Co. filed as AMER STATES WTR CO 0.03% 2,921 $227K No change
LAMR Lamar Advertising Co. Class A 0.03% 1,800 $219K No change
SHOP Shopify Inc. Class A 0.03% 2,000 $213K New
SRE Sempra 0.03% 2,374 $208K New
HDV iShares Core High Dividend E 0.03% 1,848 $207K Add +0.5%
CLX Clorox Company 0.03% 1,240 $201K New

Portfolio Sells Q3 2024 → Q4 2024
MSFT Microsoft Corp. Reduce -15.4% 3.71% −0.58
AMGN Amgen Inc. Reduce -17.0% 1.11% −0.48
SHW The Sherwin-Williams Co. Reduce -15.2% 1.65% −0.45
CVS CVS Health Corp. Reduce -46.5% 0.28% −0.43
LOW Lowe's Cos Inc. Reduce -49.4% 0.38% −0.41
JNJ Johnson & Johnson Reduce -16.3% 1.17% −0.33
NEE Nextera Energy Inc. Reduce -29.2% 0.55% −0.33
UHAL.B U-Haul Holding Co.-Non Voting Reduce -7.4% 1.64% −0.27
BR Broadridge Financial Solutio Reduce -24.0% 1.25% −0.25
DINO HF Sinclair Corp. Reduce -47.4% 0.18% −0.24
BRK.B Berkshire Hathaway Inc. Class B Reduce -72.5% 0.09% −0.22
SBUX Starbucks Corp. Reduce -13.7% 1.11% −0.21
NKE Nike Inc. Class B Reduce -8.5% 0.76% −0.17
COST Costco Wholesale Corp. Reduce -18.5% 1.20% −0.17
IQV Iqvia Holdings Inc. Reduce -0.0% 0.95% −0.15
UPS United Parcel Service Class B Reduce -21.4% 0.44% −0.14
ZTS Zoetis Inc. Reduce -0.4% 0.87% −0.13
ACN Accenture PLC Class A Reduce -43.6% 0.19% −0.13
SLB SLB Ltd. Reduce -10.3% 0.63% −0.11
CSCO Cisco Systems Inc. Reduce -71.9% 0.05% −0.11
ADBE Adobe Inc. Reduce -0.4% 0.85% −0.10
EL Estee Lauder Companies Class A Reduce -49.8% 0.06% −0.10
SYY Sysco Corp. Reduce -37.1% 0.14% −0.08
NVR NVR Inc. Reduce -1.3% 0.38% −0.06
GILD Gilead Sciences Inc. Reduce -43.9% 0.08% −0.05
VFC VF Corp. Sold out 0.00% −0.04
TFSL TFS Financial Corp. Reduce -19.4% 0.19% −0.04
SPEM State Street SP PTF Em ETF Reduce -1.1% 0.76% −0.03
VRTX Vertex Pharmaceuticals Inc. Reduce -0.2% 0.30% −0.03
LMT Lockheed Martin Corp. Sold out 0.00% −0.03
TMO Thermo Fisher Scientific Inc. Sold out 0.00% −0.03
UHAL U-Haul Holding Co. Reduce -2.9% 0.25% −0.03
SCHR Schwab Intermediate-Term US Reduce -23.0% 0.06% −0.02
INTC Intel Corp. Reduce -10.8% 0.04% −0.01
TSLA Tesla Inc. Reduce -44.9% 0.07% −0.01
TXN Texas Instruments Inc. Reduce -1.8% 0.07% −0.01
IVLU iShares MSCI International V Reduce -0.4% 0.10% −0.00
ILMN Illumina Inc. Reduce -12.1% 0.06% −0.00
USB US Bancorp Reduce -8.9% 0.41% −0.00
MOAT Vaneck Morningstar Wide Moat Reduce -2.6% 0.07% −0.00
VCIT Vanguard Int-Term Corporate Reduce -1.0% 0.12% −0.00
WSO Watsco Inc. Reduce -0.4% 1.16% +0.00
VTI VG Morningstar TS MKT ETF-US Reduce -4.5% 0.14% +0.00
SCHX Schwab US Large-Cap ETF Reduce -5.0% 0.26% +0.00
VUG Vanguard Mrngstar GR ETF-Sui Reduce -0.9% 0.11% +0.01
SCHM Schwab US Mid Cap ETF Reduce -0.4% 0.28% +0.01
PYPL PayPal Holdings Inc. Reduce -6.6% 0.22% +0.01
IWM iShares Russell 2000 ETF Reduce -0.3% 0.44% +0.02
IWB iShares Russell 1000 ETF Reduce -0.1% 0.26% +0.02
SCHA Schwab US Small-Cap ETF Reduce -0.5% 0.44% +0.02

Portfolio Buys Q3 2024 → Q4 2024
IVV iShares Core S&P 500 ETF Add +1.8% 9.81% +0.76
GOOGL Alphabet Inc. Class A Add +1.6% 3.53% +0.61
IJR iShares Core S&P Small-Cap E Add +12.5% 4.22% +0.57
VBK Van Morst SML-Cap Gro-Usd Inc. Add +1.8% 4.25% +0.42
V Visa Inc. Class A Add +0.1% 2.24% +0.37
CRM Salesforce Inc. Add +0.2% 1.11% +0.24
QCOM Qualcomm Inc. Add +39.8% 0.82% +0.20
WMS Advanced Drainage Systems Inc. Add +118.6% 0.42% +0.17
DIS The Walt Disney Co. Add +0.0% 0.93% +0.16
SNA Snap-on Inc. Add +0.4% 0.82% +0.15
LLY Eli Lilly & Co. Add +23.6% 0.86% +0.09
LQD Ishr Ibx Usd Invgd CB ETF-Ui Add +5.2% 2.31% +0.08
SGOV iShares 0-3 Month Treasury B Add +51.4% 0.20% +0.07
JPM JPMorgan Chase & Co. Add +10.5% 0.25% +0.06
KMX Carmax Inc. Add +0.1% 0.52% +0.05
IEF iShares 7-10 Year Treasury B Add +11.9% 0.46% +0.04
UNH Unitedhealth Group Inc. New 0.04% +0.04
WMT Walmart Inc. New 0.04% +0.04
CRWD CrowdStrike Holdings Inc. Class A New 0.04% +0.04
AFG American Financial Group Inc. New 0.03% +0.03
SHOP Shopify Inc. Class A New 0.03% +0.03
SRE Sempra New 0.03% +0.03
CLX Clorox Company New 0.03% +0.03
ESML iShares ESG Aware MSCI USA S Add +2.8% 0.36% +0.03
ESGU iShares ESG Aware MSCI USA Add +1.4% 0.33% +0.02
SPY SS SPDR S&P 500 ETF Trust-US Add +12.2% 0.09% +0.01
QQQ Invesco QQQ Trust Series 1 Add +14.7% 0.06% +0.01
HD Home Depot Inc. Add +12.5% 0.08% +0.01
CVX Chevron Corp. Add +4.6% 0.10% +0.01
BLK BlackRock Inc. Add +2.8% 0.04% +0.01
SUSC iShares ESG Aware Usd Corpor Add +3.9% 0.16% +0.01
AFL Aflac Inc. Add +12.1% 0.04% +0.00
DVY iShares Select Dividend ETF Add +1.6% 0.06% +0.00
MAS Masco Corp. Add +15.1% 0.04% +0.00
CAT Caterpillar Inc. Add +5.2% 0.05% +0.00
PG The Procter & Gamble Co. Add +0.9% 0.04% +0.00
CEG Constellation Energy Add +11.7% 0.04% +0.00
HDV iShares Core High Dividend E Add +0.5% 0.03% 0.00
PEP Pepsico Inc. Add +6.2% 0.05% −0.00
ESGE iShares Inc. iShares ESG Awar Add +0.9% 0.13% −0.00
AMD Advanced Micro Devices Add +15.0% 0.04% −0.01
CHRW C.H. Robinson Worldwide Inc. Add +0.2% 0.26% −0.01
KO The Coca-Cola Co. Add +1.4% 0.07% −0.01
PGR Progressive Corp. Add +0.1% 0.82% −0.01
ESGD iShares Trust iShares ESG Aw Add +1.2% 0.36% −0.02
PINS Pinterest Inc. Class A Add +0.2% 0.38% −0.03
AMAT Applied Materials Inc. Add +4.6% 0.20% −0.03
VWO Vanguard Ftse Emerging Marke Add +0.7% 3.22% −0.11
IDEV iShares Core MSCI Dev MKTS Add +0.5% 2.41% −0.12
VEA Vanguard Ftse Developed ETF Add +2.0% 7.41% −0.29

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 156$875.9MIVV, VEA, AAPL, IJR, GOOGL
Q1 2026 150$791.9MIVV, VEA, AAPL, IJR, GOOGL
Q4 2025 147$829.5MIVV, VEA, AAPL, IJR, GOOGL
Q3 2025 145$810.6MIVV, VEA, AAPL, IJR, VWO
Q2 2025 140$761.0MIVV, VEA, AAPL, IJR, MSFT
Q1 2025 135$693.8MIVV, VEA, AAPL, IJR, VBK
Q4 2024 131$680.5MIVV, AAPL, VEA, VBK, IJR
Q3 2024 127$709.4MIVV, VEA, AAPL, MSFT, VBK
Q2 2024 122$672.2MIVV, VEA, AAPL, MSFT, VBK
Q1 2024 120$670.4MIVV, VEA, AAPL, MSFT, IJR