Vision Capital Management, Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 16, 2025), Vision Capital Management, Inc. reported 140 stock positions worth $761.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 10.1% of the portfolio, followed by Vanguard Ftse Developed ETF (VEA, 8.6%) and Apple (AAPL, 6.3%). Compared with Q1 2025, it opened 13 new positions, sold out of 8, added to 66 and reduced 31. The biggest buy was Vanguard Ftse Developed ETF (VEA, shares +6%) and the biggest sale Apple (AAPL, shares −1%).

Most Recent 13F
Q2 2026
Location
PORTLAND, OR
CIK
0001417889
Portfolio Value
$761.0M (Q2 2025)
SEC Filing
0001417889-25-000004 ↗ filed Jul 16, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $670.4M Q1 2024 Q2 2024: $672.2M Q2 2024 Q3 2024: $709.4M Q3 2024 Q4 2024: $680.5M Q4 2024 Q1 2025: $693.8M Q1 2025 Q2 2025: $761.0M $761.0M Q2 2025 Q3 2025: $810.6M Q3 2025 Q4 2025: $829.5M Q4 2025 Q1 2026: $791.9M Q1 2026 Q2 2026: $875.9M Q2 2026

Holdings 140 stocks · $761.0M
IVV iShares Core S&P 500 ETF 10.12% 124,098 $77.1M Add +5.6%
VEA Vanguard Ftse Developed ETF 8.61% 1,148,795 $65.5M Add +5.6%
AAPL Apple Inc. 6.32% 234,529 $48.1M Reduce -1.1%
IJR iShares Core S&P Small-Cap E 5.49% 382,609 $41.8M Add +17.6%
MSFT Microsoft Corp. 3.90% 59,747 $29.7M Reduce -4.8%
VWO Vanguard Ftse Emerging Marke 3.79% 582,881 $28.8M Add +7.8%
VBK Van Morst SML-Cap Gro-Usd Inc. 3.77% 103,739 $28.7M Add +1.3%
IAU iShares Gold Trust 3.09% 376,563 $23.5M Reduce -0.5%
AMZN Amazon.com Inc. 2.98% 103,381 $22.7M Add +1.0%
GOOGL Alphabet Inc. Class A 2.94% 126,894 $22.4M Reduce -2.0%
IDEV iShares Core MSCI Dev MKTS 2.50% 249,816 $19.0M Reduce -0.6%
LQD Ishr Ibx Usd Invgd CB ETF-Ui 2.35% 163,124 $17.9M Add +3.3%
V Visa Inc. Class A 2.24% 48,057 $17.1M Add +0.9%
NVDA Nvidia Corp. 2.18% 105,085 $16.6M Add +1.1%
SHW The Sherwin-Williams Co. 1.55% 34,409 $11.8M Add +4.5%
COST Costco Wholesale Corp. 1.46% 11,242 $11.1M Add +12.2%
IJH iShares Core S&P Midcap ETF 1.41% 173,090 $10.7M Reduce -0.7%
SCHF Schwab Intl Equity ETF 1.34% 462,597 $10.2M Add +0.9%
BR Broadridge Financial Solutio 1.23% 38,630 $9.4M Add +2.6%
UHAL.B U-Haul Holding Co.-Non Voting 1.19% 166,003 $9.0M Add +5.2%
HON Honeywell International Inc. 1.18% 38,541 $9.0M Add +3.3%
JNJ Johnson & Johnson 1.17% 58,166 $8.9M Add +0.8%
SBUX Starbucks Corp. 1.12% 92,814 $8.5M Add +5.7%
AMGN Amgen Inc. 1.09% 29,827 $8.3M Add +1.8%
WSO Watsco Inc. 1.09% 18,847 $8.3M Add +5.6%
QCOM Qualcomm Inc. 1.00% 47,967 $7.6M Add +5.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.97% 59,798 $7.4M Add +3.1%
CRM Salesforce Inc. 0.91% 25,292 $6.9M Add +4.5%
VOO Vanguard S&P 500 ETF 0.86% 11,523 $6.5M Add +2.8%
PGR Progressive Corp. 0.85% 24,282 $6.5M Add +4.5%
ZTS Zoetis Inc. 0.76% 37,207 $5.8M Add +2.5%
PANW Palo Alto Networks Inc. 0.76% 28,118 $5.8M Add +25.4%
IQV Iqvia Holdings Inc. 0.73% 35,146 $5.5M Add +4.5%
SPEM State Street SP PTF Em ETF 0.73% 129,207 $5.5M Reduce -0.6%
SNA Snap-on Inc. 0.72% 17,598 $5.5M Add +5.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.66% 106,507 $5.0M Add +8.7%
LLY Eli Lilly & Co. 0.60% 5,832 $4.5M Reduce -22.1%
NKE Nike Inc. Class B 0.59% 62,802 $4.5M Reduce -18.0%
IWP iShares Russell Mid-Cap Grow 0.56% 30,767 $4.3M No change
NEE Nextera Energy Inc. 0.56% 61,206 $4.2M Add +1.8%
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.54% 120,549 $4.1M Add +7.5%
ADBE Adobe Inc. 0.52% 10,320 $4.0M Reduce -24.5%
IEI iShares 3-7 Year Treasury Bo 0.47% 30,346 $3.6M New
WMS Advanced Drainage Systems Inc. 0.45% 29,973 $3.4M Add +7.1%
ESML iShares ESG Aware MSCI USA S 0.42% 77,552 $3.2M Add +12.6%
CVS CVS Health Corp. 0.42% 46,459 $3.2M Add +5.8%
KMX Carmax Inc. 0.41% 46,321 $3.1M Add +4.6%
VRTX Vertex Pharmaceuticals Inc. 0.40% 6,872 $3.1M Add +4.7%
ESGD iShares Trust iShares ESG Aw 0.40% 33,981 $3.0M Add +6.2%
WSM Williams-Sonoma Inc. 0.39% 18,266 $3.0M Reduce -0.9%
IWM iShares Russell 2000 ETF 0.38% 13,487 $2.9M Reduce -0.2%
PINS Pinterest Inc. Class A 0.38% 80,874 $2.9M Add +4.8%
SCHA Schwab US Small-Cap ETF 0.38% 114,052 $2.9M Reduce -0.5%
UPS United Parcel Service Class B 0.35% 26,729 $2.7M Reduce -0.2%
COF Capital One Financial Corp. 0.34% 12,144 $2.6M New
JPM JPMorgan Chase & Co. 0.33% 8,535 $2.5M Reduce -7.6%
ESGU iShares ESG Aware MSCI USA 0.32% 18,275 $2.5M Add +7.5%
LOW Lowe's Cos Inc. 0.32% 11,142 $2.5M Add +8.0%
AMAT Applied Materials Inc. 0.30% 12,573 $2.3M Add +10.4%
NVR NVR Inc. 0.30% 311 $2.3M Reduce -0.6%
META Meta Platforms Inc. Class A 0.30% 3,065 $2.3M Add +97.7%
IWB iShares Russell 1000 ETF 0.24% 5,427 $1.8M Reduce -2.4%
SCHM Schwab US Mid Cap ETF 0.24% 65,091 $1.8M Reduce -0.1%
QUAL iShares MSCI USA Quality Fac 0.23% 9,475 $1.7M Reduce -18.6%
USB US Bancorp 0.23% 38,052 $1.7M Add +1.7%
CHRW C.H. Robinson Worldwide Inc. 0.22% 17,506 $1.7M Add +3.7%
SCHX Schwab US Large-Cap ETF 0.22% 67,983 $1.7M Reduce -0.8%
DINO HF Sinclair Corp. 0.20% 36,626 $1.5M Add +5.6%
TFSL TFS Financial Corp. 0.17% 97,880 $1.3M Add +6.4%
ESGE iShares Inc. iShares ESG Awar 0.16% 30,943 $1.2M Add +30.1%
PYPL PayPal Holdings Inc. 0.16% 15,897 $1.2M Reduce -3.8%
SUSC iShares ESG Aware Usd Corpor 0.15% 50,006 $1.2M Add +2.6%
ACN Accenture PLC Class A 0.15% 3,775 $1.1M Add +8.1%
VYM Vanguard High DVD Yield ETF 0.14% 8,254 $1.1M No change
VTI VG Morningstar TS MKT ETF-US 0.13% 3,308 $1.0M Add +21.4%
VLUE iShares MSCI USA Value Facto 0.13% 8,593 $973K No change
SYY Sysco Corp. 0.13% 12,687 $961K Add +6.4%
GOOG Alphabet Inc. Class C 0.12% 5,143 $912K Add +5.9%
HD Home Depot Inc. 0.12% 2,401 $880K Reduce -2.3%
VUG Vanguard Mrngstar GR ETF-Sui 0.11% 1,936 $849K Add +8.2%
CVX Chevron Corp. 0.11% 5,918 $847K Add +5.3%
ADP Automatic Data Processing 0.11% 2,654 $818K No change
IVLU iShares MSCI International V 0.11% 24,364 $801K Add +5.1%
VCIT Vanguard Int-Term Corporate 0.10% 9,579 $794K Reduce -1.1%
VBIL Vanguard 0-3M T-Bill ETF 0.10% 9,843 $744K New
WMT Walmart Inc. 0.09% 7,348 $718K Reduce -2.0%
GILD Gilead Sciences Inc. 0.09% 6,007 $666K Add +6.1%
ILCG iShares Morningstar Growth E 0.09% 6,740 $653K No change
BRK.B Berkshire Hathaway Inc. Class B 0.09% 1,341 $651K Add +3.9%
FFIV F5 Inc. 0.09% 2,199 $647K No change
WM Waste Management Inc. 0.08% 2,802 $641K No change
DFIV Dimensional International Va 0.07% 13,221 $566K Add +20.9%
CVLT Commvault Systems Inc. 0.07% 3,199 $558K New
SPY SS SPDR S&P 500 ETF Trust-US 0.07% 886 $547K Add +14.9%
TXN Texas Instruments Inc. 0.07% 2,530 $525K No change
MOAT Vaneck Morningstar Wide Moat 0.07% 5,453 $511K No change
MA Mastercard Inc. Class A 0.06% 859 $483K No change
PG The Procter & Gamble Co. 0.06% 2,938 $468K Add +4.2%
DHR Danaher Corp. 0.06% 2,248 $444K No change
KO The Coca-Cola Co. 0.06% 6,188 $438K Reduce -13.9%
VB Vanguard Most SM-Cap ETF-Usd 0.06% 1,847 $438K No change
ORCL Oracle Corp. 0.06% 1,991 $435K No change
MAR Marriott International Class A 0.06% 1,584 $433K No change
IWF iShares Russell 1000 Growth 0.06% 1,009 $428K Add +1.0%
DVY iShares Select Dividend ETF 0.05% 3,099 $412K No change
CSCO Cisco Systems Inc. 0.05% 5,810 $403K Reduce -4.9%
ABBV Abbvie Inc. 0.05% 2,114 $392K Add +42.2%
CAT Caterpillar Inc. 0.05% 970 $377K Add +18.3%
QQQ Invesco QQQ Trust Series 1 0.05% 679 $374K Add +21.5%
CEG Constellation Energy 0.05% 1,134 $366K Reduce -10.5%
APD Air Products & Chemicals Inc. 0.05% 1,275 $360K No change
CRWD CrowdStrike Holdings Inc. Class A 0.05% 700 $357K No change
VEU Vanguard Ftse All-World Ex-U 0.05% 5,105 $343K No change
ECL Ecolab Inc. 0.04% 1,250 $337K No change
EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC 0.04% 4,144 $335K Reduce -6.6%
MCD McDonald's Corp. 0.04% 1,130 $330K No change
TSLA Tesla Inc. 0.04% 1,035 $329K Add +1.3%
BLK BlackRock Inc. 0.04% 298 $313K New
CL Colgate-Palmolive Co. 0.04% 3,438 $313K No change
AMD Advanced Micro Devices 0.04% 2,200 $312K No change
DFAT Dimensional US Target Value 0.04% 5,699 $308K No change
PEP Pepsico Inc. 0.04% 2,291 $302K Add +25.1%
INTC Intel Corp. 0.04% 12,468 $279K Reduce -4.0%
FISV Fiserv Inc. 0.04% 1,602 $276K No change
USMV iShares MSCI USA Min Vol Fac 0.04% 2,908 $273K No change
TRV The Travelers Cos Inc. 0.04% 1,000 $268K No change
UNP Union Pacific Corp. 0.03% 1,143 $263K New
CLX Clorox Company 0.03% 2,176 $261K Reduce -10.8%
AFL Aflac Inc. 0.03% 2,466 $260K New
IYF iShares US Financials ETF 0.03% 1,974 $239K No change
FSLR First Solar Inc. 0.03% 1,404 $232K New
SHOP Shopify Inc. Class A 0.03% 2,000 $231K New
AWR American States Water Co. filed as AMER STATES WTR CO 0.03% 2,921 $224K No change
LAMR Lamar Advertising Co. Class A 0.03% 1,800 $218K No change
MAS Masco Corp. 0.03% 3,320 $214K Reduce -13.1%
HDV iShares Core High Dividend E 0.03% 1,791 $210K New
LMT Lockheed Martin Corp. 0.03% 444 $206K New
JCI Johnson Controls Internation 0.03% 1,936 $204K New
AVA Avista Corp. 0.03% 5,357 $203K No change
AIRJ Airjoule Technologies Corp. 0.01% 20,486 $95K New

Portfolio Sells Q1 2025 → Q2 2025
AAPL Apple Inc. Reduce -1.1% 6.32% −1.27
IEF iShares 7-10 Year Treasury B Sold out 0.00% −0.45
DFS Discover Financial Services Sold out 0.00% −0.35
LLY Eli Lilly & Co. Reduce -22.1% 0.60% −0.29
ADBE Adobe Inc. Reduce -24.5% 0.52% −0.23
SGOV iShares 0-3 Month Treasury B Sold out 0.00% −0.18
IAU iShares Gold Trust Reduce -0.5% 3.09% −0.13
NKE Nike Inc. Class B Reduce -18.0% 0.59% −0.11
UPS United Parcel Service Class B Reduce -0.2% 0.35% −0.07
QUAL iShares MSCI USA Quality Fac Reduce -18.6% 0.23% −0.06
SCHR Schwab Intermediate-Term US Sold out 0.00% −0.06
IJH iShares Core S&P Midcap ETF Reduce -0.7% 1.41% −0.06
UNH Unitedhealth Group Inc. Sold out 0.00% −0.04
CTSH Cognizant Tech Solutions-A Sold out 0.00% −0.03
AFG American Financial Group Inc. Sold out 0.00% −0.03
EXC Exelon Corp. Sold out 0.00% −0.03
WSM Williams-Sonoma Inc. Reduce -0.9% 0.39% −0.03
NVR NVR Inc. Reduce -0.6% 0.30% −0.03
CLX Clorox Company Reduce -10.8% 0.03% −0.02
KO The Coca-Cola Co. Reduce -13.9% 0.06% −0.02
HD Home Depot Inc. Reduce -2.3% 0.12% −0.01
SPEM State Street SP PTF Em ETF Reduce -0.6% 0.73% −0.01
MAS Masco Corp. Reduce -13.1% 0.03% −0.01
VCIT Vanguard Int-Term Corporate Reduce -1.1% 0.10% −0.01
SCHA Schwab US Small-Cap ETF Reduce -0.5% 0.38% −0.01
IWM iShares Russell 2000 ETF Reduce -0.2% 0.38% −0.01
SCHM Schwab US Mid Cap ETF Reduce -0.1% 0.24% −0.01
INTC Intel Corp. Reduce -4.0% 0.04% −0.01
IWB iShares Russell 1000 ETF Reduce -2.4% 0.24% −0.00
JPM JPMorgan Chase & Co. Reduce -7.6% 0.33% −0.00
CSCO Cisco Systems Inc. Reduce -4.9% 0.05% −0.00
WMT Walmart Inc. Reduce -2.0% 0.09% −0.00
PYPL PayPal Holdings Inc. Reduce -3.8% 0.16% −0.00
SCHX Schwab US Large-Cap ETF Reduce -0.8% 0.22% +0.00
IDEV iShares Core MSCI Dev MKTS Reduce -0.6% 2.50% +0.00
EL Estee Lauder Companies Class A Reduce -6.6% 0.04% +0.00
CEG Constellation Energy Reduce -10.5% 0.05% +0.01
GOOGL Alphabet Inc. Class A Reduce -2.0% 2.94% +0.05
MSFT Microsoft Corp. Reduce -4.8% 3.90% +0.51

Portfolio Buys Q1 2025 → Q2 2025
VEA Vanguard Ftse Developed ETF Add +5.6% 8.61% +0.63
IVV iShares Core S&P 500 ETF Add +5.6% 10.12% +0.61
IJR iShares Core S&P Small-Cap E Add +17.6% 5.49% +0.59
NVDA Nvidia Corp. Add +1.1% 2.18% +0.56
IEI iShares 3-7 Year Treasury Bo New 0.47% +0.47
COF Capital One Financial Corp. New 0.34% +0.34
VWO Vanguard Ftse Emerging Marke Add +7.8% 3.79% +0.26
PANW Palo Alto Networks Inc. Add +25.4% 0.76% +0.20
AMZN Amazon.com Inc. Add +1.0% 2.98% +0.17
META Meta Platforms Inc. Class A Add +97.7% 0.30% +0.17
DIS The Walt Disney Co. Add +3.1% 0.97% +0.15
VBIL Vanguard 0-3M T-Bill ETF New 0.10% +0.10
COST Costco Wholesale Corp. Add +12.2% 1.46% +0.10
CVLT Commvault Systems Inc. New 0.07% +0.07
BAC Bank of America Corp. Add +8.7% 0.66% +0.07
AMAT Applied Materials Inc. Add +10.4% 0.30% +0.06
VBK Van Morst SML-Cap Gro-Usd Inc. Add +1.3% 3.77% +0.06
BLK BlackRock Inc. New 0.04% +0.04
HON Honeywell International Inc. Add +3.3% 1.18% +0.04
ESML iShares ESG Aware MSCI USA S Add +12.6% 0.42% +0.04
ESGE iShares Inc. iShares ESG Awar Add +30.1% 0.16% +0.04
PINS Pinterest Inc. Class A Add +4.8% 0.38% +0.04
SCHF Schwab Intl Equity ETF Add +0.9% 1.34% +0.04
UNP Union Pacific Corp. New 0.03% +0.03
AFL Aflac Inc. New 0.03% +0.03
DINO HF Sinclair Corp. Add +5.6% 0.20% +0.03
FSLR First Solar Inc. New 0.03% +0.03
SHOP Shopify Inc. Class A New 0.03% +0.03
VOO Vanguard S&P 500 ETF Add +2.8% 0.86% +0.03
HDV iShares Core High Dividend E New 0.03% +0.03
LMT Lockheed Martin Corp. New 0.03% +0.03
JCI Johnson Controls Internation New 0.03% +0.03
ESGU iShares ESG Aware MSCI USA Add +7.5% 0.32% +0.03
VTI VG Morningstar TS MKT ETF-US Add +21.4% 0.13% +0.02
ESGD iShares Trust iShares ESG Aw Add +6.2% 0.40% +0.02
VUG Vanguard Mrngstar GR ETF-Sui Add +8.2% 0.11% +0.02
WMS Advanced Drainage Systems Inc. Add +7.1% 0.45% +0.01
AIRJ Airjoule Technologies Corp. New 0.01% +0.01
DFIV Dimensional International Va Add +20.9% 0.07% +0.01
QQQ Invesco QQQ Trust Series 1 Add +21.5% 0.05% +0.01
GOOG Alphabet Inc. Class C Add +5.9% 0.12% +0.01
CAT Caterpillar Inc. Add +18.3% 0.05% +0.01
SPY SS SPDR S&P 500 ETF Trust-US Add +14.9% 0.07% +0.01
ABBV Abbvie Inc. Add +42.2% 0.05% +0.01
TSLA Tesla Inc. Add +1.3% 0.04% +0.01
IWF iShares Russell 1000 Growth Add +1.0% 0.06% +0.00
IVLU iShares MSCI International V Add +5.1% 0.11% +0.00
TFSL TFS Financial Corp. Add +6.4% 0.17% +0.00
PEP Pepsico Inc. Add +25.1% 0.04% +0.00
USB US Bancorp Add +1.7% 0.23% −0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 156$875.9MIVV, VEA, AAPL, IJR, GOOGL
Q1 2026 150$791.9MIVV, VEA, AAPL, IJR, GOOGL
Q4 2025 147$829.5MIVV, VEA, AAPL, IJR, GOOGL
Q3 2025 145$810.6MIVV, VEA, AAPL, IJR, VWO
Q2 2025 140$761.0MIVV, VEA, AAPL, IJR, MSFT
Q1 2025 135$693.8MIVV, VEA, AAPL, IJR, VBK
Q4 2024 131$680.5MIVV, AAPL, VEA, VBK, IJR
Q3 2024 127$709.4MIVV, VEA, AAPL, MSFT, VBK
Q2 2024 122$672.2MIVV, VEA, AAPL, MSFT, VBK
Q1 2024 120$670.4MIVV, VEA, AAPL, MSFT, IJR