Waller Financial Planning Group, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 3, 2025), Waller Financial Planning Group, Inc. reported 68 stock positions worth $396.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 12.0% of the portfolio, followed by SS SPDR P S&P 400 Midcap ETF (SPMD, 9.4%) and SS SPDR P S&P 600 Small Cap (SPSM, 9.2%). Compared with Q3 2024, it opened 2 new positions, sold out of 1, added to 37 and reduced 20. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +52%) and the biggest sale State Street SP PTF Em ETF (SPEM, shares −93%).
- Most Recent 13F
- Q2 2026
- Location
- COLUMBUS, OH
- CIK
- 0001736079
- Portfolio Value
- $396.8M (Q4 2024)
- SEC Filing
- 0001214659-25-000086 ↗ filed Jan 3, 2025
Holdings Value
Holdings 68 stocks · $396.8M
| IVV iShares Core S&P 500 ETF | 11.99% | 80,805 | $47.6M | Add +51.6% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 9.41% | 682,611 | $37.3M | Reduce -0.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 9.20% | 812,357 | $36.5M | Reduce -0.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 7.84% | 911,132 | $31.1M | Add +1.4% |
| OMFL Invesco Russell 1000 DYN M/F | 7.55% | 552,680 | $30.0M | Add +2.9% |
| SPAB SS SPDR P Agg Bond ETF | 5.84% | 927,279 | $23.2M | Add +0.1% |
| IGEB iShares Investment Grade SYS | 5.63% | 503,315 | $22.3M | Add +3.3% |
| XLRE SS Real Estate Select Sector | 4.83% | 471,334 | $19.2M | Add +1.1% |
| SCHD Schwab US DVD Equity ETF | 4.67% | 678,808 | $18.5M | Add +0.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.21% | 36,463 | $8.8M | Add +5.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 2.15% | 32,241 | $8.5M | Add +6.0% |
| VOO Vanguard S&P 500 ETF | 2.12% | 15,594 | $8.4M | Add +38.9% |
| VEA Vanguard Ftse Developed ETF | 2.08% | 172,761 | $8.3M | Add +1.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.99% | 90,006 | $7.9M | Add +5.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.95% | 151,131 | $7.7M | Add +8.9% |
| VIG Vanguard Dividend Apprec ETF | 1.47% | 29,871 | $5.8M | Add +0.9% |
| MDYV SS SPDR S&P 400 MC Val ETF | 1.43% | 70,727 | $5.7M | Add +2.7% |
| SLYV SS SPDR S&P 600 SC Val ETF | 1.38% | 62,746 | $5.5M | Add +3.0% |
| EFV iShares MSCI Eafe Value ETF | 1.28% | 96,885 | $5.1M | Reduce -1.8% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.27% | 57,803 | $5.0M | Add +2.6% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.24% | 54,342 | $4.9M | Add +3.3% |
| EFG iShares MSCI Eafe Growth ETF | 1.19% | 48,562 | $4.7M | Reduce -0.9% |
| AAPL Apple Inc. | 1.11% | 17,547 | $4.4M | Add +0.1% |
| VNQ Vanguard Real Estate ETF | 1.00% | 44,390 | $4.0M | Reduce -3.7% |
| BIV Vanguard Intermediate-Term B | 0.76% | 40,568 | $3.0M | Add +2.8% |
| MUB iShares National Muni Bond E | 0.71% | 26,269 | $2.8M | Add +3.8% |
| FLOT iShares Floating Rate Bond E | 0.52% | 40,308 | $2.1M | Reduce -2.6% |
| PG The Procter & Gamble Co. | 0.49% | 11,614 | $1.9M | Reduce -0.8% |
| UPS United Parcel Service Class B | 0.43% | 13,594 | $1.7M | No change |
| PPG PPG Industries Inc. | 0.38% | 12,664 | $1.5M | No change |
| BSV Vanguard Short-Term Bond ETF | 0.37% | 18,938 | $1.5M | Reduce -2.4% |
| VWO Vanguard Ftse Emerging Marke | 0.36% | 32,546 | $1.4M | Reduce -65.5% |
| AMZN Amazon.com Inc. | 0.34% | 6,231 | $1.4M | Reduce -1.7% |
| SPEM State Street SP PTF Em ETF | 0.32% | 33,267 | $1.3M | Reduce -92.9% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.29% | 16,282 | $1.2M | Add +7.4% |
| SPTI SS SPDR P Int Term TSY ETF | 0.29% | 41,495 | $1.2M | Add +1.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.27% | 2,619 | $1.1M | Add +24.3% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.26% | 4,065 | $1.0M | Reduce -14.2% |
| INTU Intuit Inc. | 0.26% | 1,633 | $1.0M | No change |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.25% | 4,934 | $978K | Add +0.1% |
| BNDX Vanguard Total Intl Bond ETF | 0.22% | 17,638 | $865K | Reduce -40.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.20% | 2,836 | $794K | Reduce -14.8% |
| JPM JPMorgan Chase & Co. | 0.17% | 2,853 | $684K | Reduce -1.6% |
| MRSH Marsh & McLennan Cos | 0.17% | 3,202 | $680K | Add +0.3% |
| MSFT Microsoft Corp. | 0.16% | 1,476 | $622K | Add +0.1% |
| NFLX Netflix Inc. | 0.14% | 615 | $548K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.14% | 3,232 | $547K | Add +40.1% |
| NVDA Nvidia Corp. | 0.14% | 4,024 | $540K | Add +4.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 959 | $490K | Reduce -10.5% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.12% | 3,010 | $487K | Reduce -1.6% |
| SUB iShares Short-Term National | 0.11% | 4,110 | $434K | Add +0.7% |
| XOM Exxon Mobil Corp. | 0.10% | 3,534 | $380K | Add +10.7% |
| META Meta Platforms Inc. Class A | 0.09% | 640 | $375K | Add +0.2% |
| TSLA Tesla Inc. | 0.09% | 885 | $357K | Reduce -18.1% |
| JEPI JPMorgan Equity Premium Inco | 0.08% | 5,812 | $334K | Add +21.8% |
| NOC Northrop Grumman Corp. | 0.08% | 705 | $331K | Add +2.2% |
| VGIT Vanguard Intermediate-Term T | 0.08% | 5,238 | $304K | Add +8.2% |
| PM Philip Morris International | 0.07% | 2,350 | $283K | No change |
| AVGO Broadcom Inc. | 0.07% | 1,219 | $283K | No change |
| VEU Vanguard Ftse All-World Ex-U | 0.07% | 4,819 | $277K | Reduce -2.4% |
| SYK Stryker Corp. | 0.07% | 749 | $270K | No change |
| VT Vanguard Tot World STK ETF | 0.06% | 2,174 | $255K | Add +0.2% |
| WMT Walmart Inc. | 0.06% | 2,804 | $253K | No change |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.06% | 890 | $240K | Add +0.2% |
| FDX FedEx Corp. | 0.06% | 828 | $233K | New |
| NEM Newmont Corp. | 0.05% | 5,858 | $218K | New |
| KO The Coca-Cola Co. | 0.05% | 3,260 | $203K | No change |
| SOFI Sofi Technologies Inc. | 0.04% | 10,227 | $157K | Reduce -1.0% |
Options reported separately and not counted above: SOFI puts ($16).
Portfolio Sells Q3 2024 → Q4 2024
| SPEM State Street SP PTF Em ETF | Reduce -92.9% | 0.32% | −4.47 |
| VWO Vanguard Ftse Emerging Marke | Reduce -65.5% | 0.36% | −0.76 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -40.1% | 0.22% | −0.15 |
| EFV iShares MSCI Eafe Value ETF | Reduce -1.8% | 1.28% | −0.13 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -0.9% | 1.19% | −0.12 |
| VNQ Vanguard Real Estate ETF | Reduce -3.7% | 1.00% | −0.12 |
| BLDR Builders Firstsource Inc. | Sold out | 0.00% | −0.06 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -14.2% | 0.26% | −0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -14.8% | 0.20% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -0.8% | 0.49% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -2.4% | 0.37% | −0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -2.4% | 0.07% | −0.01 |
| FLOT iShares Floating Rate Bond E | Reduce -2.6% | 0.52% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -10.5% | 0.12% | −0.01 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -1.6% | 0.12% | −0.00 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -0.2% | 9.20% | +0.01 |
| SOFI Sofi Technologies Inc. | Reduce -1.0% | 0.04% | +0.02 |
| TSLA Tesla Inc. | Reduce -18.1% | 0.09% | +0.02 |
| JPM JPMorgan Chase & Co. | Reduce -1.6% | 0.17% | +0.02 |
| AMZN Amazon.com Inc. | Reduce -1.7% | 0.34% | +0.05 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -0.2% | 9.41% | +0.13 |
Portfolio Buys Q3 2024 → Q4 2024
| IVV iShares Core S&P 500 ETF | Add +51.6% | 11.99% | +4.36 |
| VOO Vanguard S&P 500 ETF | Add +38.9% | 2.12% | +0.65 |
| OMFL Invesco Russell 1000 DYN M/F | Add +2.9% | 7.55% | +0.50 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +5.8% | 1.99% | +0.24 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +5.9% | 2.21% | +0.18 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +6.0% | 2.15% | +0.16 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +8.9% | 1.95% | +0.13 |
| AAPL Apple Inc. | Add +0.1% | 1.11% | +0.09 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +2.7% | 1.43% | +0.07 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +24.3% | 0.27% | +0.07 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +3.0% | 1.38% | +0.07 |
| FDX FedEx Corp. | New | 0.06% | +0.06 |
| NEM Newmont Corp. | New | 0.05% | +0.05 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +2.6% | 1.27% | +0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +40.1% | 0.14% | +0.04 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +7.4% | 0.29% | +0.03 |
| MUB iShares National Muni Bond E | Add +3.8% | 0.71% | +0.02 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +3.3% | 1.24% | +0.02 |
| VIG Vanguard Dividend Apprec ETF | Add +0.9% | 1.47% | +0.02 |
| NVDA Nvidia Corp. | Add +4.6% | 0.14% | +0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +21.8% | 0.08% | +0.01 |
| IGEB iShares Investment Grade SYS | Add +3.3% | 5.63% | +0.01 |
| VGIT Vanguard Intermediate-Term T | Add +8.2% | 0.08% | +0.00 |
| META Meta Platforms Inc. Class A | Add +0.2% | 0.09% | +0.00 |
| XOM Exxon Mobil Corp. | Add +10.7% | 0.10% | +0.00 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +0.2% | 0.06% | +0.00 |
| SUB iShares Short-Term National | Add +0.7% | 0.11% | +0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +0.1% | 0.25% | +0.00 |
| VT Vanguard Tot World STK ETF | Add +0.2% | 0.06% | 0.00 |
| MSFT Microsoft Corp. | Add +0.1% | 0.16% | −0.00 |
| SPTI SS SPDR P Int Term TSY ETF | Add +1.6% | 0.29% | −0.00 |
| BIV Vanguard Intermediate-Term B | Add +2.8% | 0.76% | −0.00 |
| MRSH Marsh & McLennan Cos | Add +0.3% | 0.17% | −0.01 |
| NOC Northrop Grumman Corp. | Add +2.2% | 0.08% | −0.01 |
| SCHD Schwab US DVD Equity ETF | Add +0.7% | 4.67% | −0.04 |
| VEA Vanguard Ftse Developed ETF | Add +1.3% | 2.08% | −0.15 |
| SPAB SS SPDR P Agg Bond ETF | Add +0.1% | 5.84% | −0.16 |
| XLRE SS Real Estate Select Sector | Add +1.1% | 4.83% | −0.33 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +1.4% | 7.84% | −0.53 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 78 | $485.6M | IVV, SPYG, EFV, VBR, SPYV |
| Q1 2026 | 73 | $453.1M | IVV, EFV, SPYG, VBR, SPYV |
| Q4 2025 | 75 | $450.4M | IVV, SPYG, EFV, SPYV, VBR |
| Q3 2025 | 71 | $435.8M | IVV, SPSM, SPMD, SPDW, OMFL |
| Q2 2025 | 71 | $413.7M | IVV, SPDW, SPMD, SPSM, OMFL |
| Q1 2025 | 71 | $356.0M | IVV, SPDW, SPMD, SPSM, OMFL |
| Q4 2024 | 68 | $396.8M | IVV, SPMD, SPSM, SPDW, OMFL |
| Q3 2024 | 67 | $403.3M | SPMD, SPSM, SPDW, IVV, OMFL |
| Q2 2024 | 69 | $372.2M | SPMD, SPSM, SPDW, IVV, OMFL |
| Q1 2024 | 63 | $375.3M | SPMD, SPSM, SPDW, OMFL, IVV |