Waller Financial Planning Group, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 2, 2025), Waller Financial Planning Group, Inc. reported 71 stock positions worth $356.0 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 11.5% of the portfolio, followed by Ste STR SPDR PT DW Eu ETF (SPDW, 9.4%) and SS SPDR P S&P 400 Midcap ETF (SPMD, 8.1%). Compared with Q4 2024, it opened 6 new positions, sold out of 3, added to 25 and reduced 37. The biggest buy was Ste STR SPDR PT DW Eu ETF (SPDW, shares +1%) and the biggest sale SS SPDR P S&P 600 Small Cap (SPSM, shares −18%).
- Most Recent 13F
- Q2 2026
- Location
- COLUMBUS, OH
- CIK
- 0001736079
- Portfolio Value
- $356.0M (Q1 2025)
- SEC Filing
- 0001214659-25-005278 ↗ filed Apr 2, 2025
Holdings Value
Holdings 71 stocks · $356.0M
| IVV iShares Core S&P 500 ETF | 11.48% | 72,732 | $40.9M | Reduce -10.0% |
| SPDW Ste STR SPDR PT DW Eu ETF | 9.39% | 918,310 | $33.4M | Add +0.8% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 8.10% | 563,585 | $28.8M | Reduce -17.4% |
| SPSM SS SPDR P S&P 600 Small Cap | 7.65% | 668,273 | $27.2M | Reduce -17.7% |
| OMFL Invesco Russell 1000 DYN M/F | 7.44% | 496,794 | $26.5M | Reduce -10.1% |
| SPAB SS SPDR P Agg Bond ETF | 6.19% | 862,627 | $22.0M | Reduce -7.0% |
| IGEB iShares Investment Grade SYS | 6.18% | 488,616 | $22.0M | Reduce -2.9% |
| XLRE SS Real Estate Select Sector | 5.58% | 474,255 | $19.8M | Add +0.6% |
| SCHD Schwab US DVD Equity ETF | 4.53% | 576,519 | $16.1M | Reduce -15.1% |
| VEA Vanguard Ftse Developed ETF | 2.43% | 169,971 | $8.6M | Reduce -1.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 2.03% | 27,983 | $7.2M | Reduce -13.2% |
| VOO Vanguard S&P 500 ETF | 2.01% | 13,933 | $7.2M | Reduce -10.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.98% | 31,727 | $7.0M | Reduce -13.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 1.91% | 133,121 | $6.8M | Reduce -11.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.85% | 81,866 | $6.6M | Reduce -9.0% |
| EFV iShares MSCI Eafe Value ETF | 1.64% | 98,975 | $5.8M | Add +2.2% |
| VIG Vanguard Dividend Apprec ETF | 1.55% | 28,446 | $5.5M | Reduce -4.8% |
| AAPL Apple Inc. | 1.51% | 24,149 | $5.4M | Add +37.6% |
| EFG iShares MSCI Eafe Growth ETF | 1.39% | 49,599 | $5.0M | Add +2.1% |
| MDYV SS SPDR S&P 400 MC Val ETF | 1.14% | 52,612 | $4.1M | Reduce -25.6% |
| VNQ Vanguard Real Estate ETF | 1.07% | 42,170 | $3.8M | Reduce -5.0% |
| SLYV SS SPDR S&P 600 SC Val ETF | 1.04% | 47,089 | $3.7M | Reduce -24.9% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.93% | 41,757 | $3.3M | Reduce -27.8% |
| SLYG SS SPDR S&P 600 SC GR ETF | 0.91% | 39,119 | $3.2M | Reduce -28.0% |
| MUB iShares National Muni Bond E | 0.79% | 26,613 | $2.8M | Add +1.3% |
| BIV Vanguard Intermediate-Term B | 0.75% | 34,903 | $2.7M | Reduce -14.0% |
| FLOT iShares Floating Rate Bond E | 0.57% | 39,490 | $2.0M | Reduce -2.0% |
| PG The Procter & Gamble Co. | 0.56% | 11,687 | $2.0M | Add +0.6% |
| UPS United Parcel Service Class B | 0.42% | 13,594 | $1.5M | No change |
| BSV Vanguard Short-Term Bond ETF | 0.41% | 18,529 | $1.5M | Reduce -2.2% |
| PPG PPG Industries Inc. | 0.39% | 12,664 | $1.4M | No change |
| AMZN Amazon.com Inc. | 0.35% | 6,613 | $1.3M | Add +6.1% |
| SPTI SS SPDR P Int Term TSY ETF | 0.33% | 40,664 | $1.2M | Reduce -2.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.32% | 16,875 | $1.1M | Add +3.6% |
| SPEM State Street SP PTF Em ETF | 0.29% | 26,203 | $1.0M | Reduce -21.2% |
| VWO Vanguard Ftse Emerging Marke | 0.29% | 22,507 | $1.0M | Reduce -30.9% |
| INTU Intuit Inc. | 0.28% | 1,633 | $1.0M | No change |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.26% | 3,838 | $939K | Reduce -5.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.25% | 2,419 | $897K | Reduce -7.6% |
| JPM JPMorgan Chase & Co. | 0.22% | 3,243 | $795K | Add +13.7% |
| MRSH Marsh & McLennan Cos | 0.22% | 3,214 | $784K | Add +0.4% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.21% | 4,073 | $759K | Reduce -17.4% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.19% | 2,747 | $692K | Reduce -3.1% |
| MSFT Microsoft Corp. | 0.19% | 1,823 | $684K | Add +23.5% |
| BNDX Vanguard Total Intl Bond ETF | 0.18% | 12,921 | $631K | Reduce -26.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.17% | 3,481 | $601K | Add +7.7% |
| NFLX Netflix Inc. | 0.16% | 627 | $585K | Add +1.9% |
| XOM Exxon Mobil Corp. | 0.16% | 4,791 | $570K | Add +35.6% |
| NVDA Nvidia Corp. | 0.16% | 5,200 | $564K | Add +29.2% |
| META Meta Platforms Inc. Class A | 0.13% | 811 | $468K | Add +26.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.12% | 2,755 | $442K | Reduce -8.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.12% | 916 | $430K | Reduce -4.5% |
| SUB iShares Short-Term National | 0.12% | 3,997 | $422K | Reduce -2.8% |
| WMT Walmart Inc. | 0.12% | 4,725 | $415K | Add +68.5% |
| PM Philip Morris International | 0.11% | 2,450 | $389K | Add +4.3% |
| JEPI JPMorgan Equity Premium Inco | 0.11% | 6,663 | $381K | Add +14.6% |
| NOC Northrop Grumman Corp. | 0.09% | 649 | $332K | Reduce -7.9% |
| AVGO Broadcom Inc. | 0.09% | 1,904 | $319K | Add +56.2% |
| VGIT Vanguard Intermediate-Term T | 0.08% | 5,089 | $302K | Reduce -2.8% |
| VEU Vanguard Ftse All-World Ex-U | 0.08% | 4,812 | $292K | Reduce -0.1% |
| TSLA Tesla Inc. | 0.08% | 1,103 | $286K | Add +24.6% |
| COST Costco Wholesale Corp. | 0.08% | 297 | $281K | New |
| SYK Stryker Corp. | 0.08% | 735 | $274K | Reduce -1.9% |
| QCOM Qualcomm Inc. | 0.07% | 1,708 | $262K | New |
| VT Vanguard Tot World STK ETF | 0.07% | 2,178 | $252K | Add +0.2% |
| KO The Coca-Cola Co. | 0.07% | 3,460 | $248K | Add +6.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.07% | 455 | $242K | New |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.06% | 891 | $229K | Add +0.1% |
| WFC Wells Fargo & Co. | 0.06% | 3,151 | $226K | New |
| OEF iShares S&P 100 ETF | 0.06% | 790 | $214K | New |
| JNJ Johnson & Johnson | 0.06% | 1,225 | $203K | New |
Options reported separately and not counted above: AMZN calls ($5K).
Portfolio Sells Q4 2024 → Q1 2025
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -17.7% | 7.65% | −1.54 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -17.4% | 8.10% | −1.31 |
| IVV iShares Core S&P 500 ETF | Reduce -10.0% | 11.48% | −0.51 |
| SLYV SS SPDR S&P 600 SC Val ETF | Reduce -24.9% | 1.04% | −0.34 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -27.8% | 0.93% | −0.33 |
| SLYG SS SPDR S&P 600 SC GR ETF | Reduce -28.0% | 0.91% | −0.33 |
| MDYV SS SPDR S&P 400 MC Val ETF | Reduce -25.6% | 1.14% | −0.29 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -13.0% | 1.98% | −0.23 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -9.0% | 1.85% | −0.15 |
| SCHD Schwab US DVD Equity ETF | Reduce -15.1% | 4.53% | −0.15 |
| OMFL Invesco Russell 1000 DYN M/F | Reduce -10.1% | 7.44% | −0.11 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -13.2% | 2.03% | −0.11 |
| VOO Vanguard S&P 500 ETF | Reduce -10.7% | 2.01% | −0.11 |
| VWO Vanguard Ftse Emerging Marke | Reduce -30.9% | 0.29% | −0.08 |
| FDX FedEx Corp. | Sold out | 0.00% | −0.06 |
| NEM Newmont Corp. | Sold out | 0.00% | −0.05 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -26.7% | 0.18% | −0.04 |
| SOFI Sofi Technologies Inc. | Sold out | 0.00% | −0.04 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -11.9% | 1.91% | −0.04 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -17.4% | 0.21% | −0.03 |
| SPEM State Street SP PTF Em ETF | Reduce -21.2% | 0.29% | −0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -7.6% | 0.25% | −0.02 |
| BIV Vanguard Intermediate-Term B | Reduce -14.0% | 0.75% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -3.1% | 0.19% | −0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -4.5% | 0.12% | −0.00 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -8.5% | 0.12% | +0.00 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -5.6% | 0.26% | +0.00 |
| VGIT Vanguard Intermediate-Term T | Reduce -2.8% | 0.08% | +0.01 |
| SYK Stryker Corp. | Reduce -1.9% | 0.08% | +0.01 |
| SUB iShares Short-Term National | Reduce -2.8% | 0.12% | +0.01 |
| NOC Northrop Grumman Corp. | Reduce -7.9% | 0.09% | +0.01 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -0.1% | 0.08% | +0.01 |
| SPTI SS SPDR P Int Term TSY ETF | Reduce -2.0% | 0.33% | +0.03 |
| BSV Vanguard Short-Term Bond ETF | Reduce -2.2% | 0.41% | +0.04 |
| FLOT iShares Floating Rate Bond E | Reduce -2.0% | 0.57% | +0.05 |
| VIG Vanguard Dividend Apprec ETF | Reduce -4.8% | 1.55% | +0.08 |
| VNQ Vanguard Real Estate ETF | Reduce -5.0% | 1.07% | +0.08 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.6% | 2.43% | +0.34 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -7.0% | 6.19% | +0.35 |
| IGEB iShares Investment Grade SYS | Reduce -2.9% | 6.18% | +0.55 |
Portfolio Buys Q4 2024 → Q1 2025
| SPDW Ste STR SPDR PT DW Eu ETF | Add +0.8% | 9.39% | +1.56 |
| XLRE SS Real Estate Select Sector | Add +0.6% | 5.58% | +0.74 |
| AAPL Apple Inc. | Add +37.6% | 1.51% | +0.40 |
| EFV iShares MSCI Eafe Value ETF | Add +2.2% | 1.64% | +0.36 |
| EFG iShares MSCI Eafe Growth ETF | Add +2.1% | 1.39% | +0.21 |
| MUB iShares National Muni Bond E | Add +1.3% | 0.79% | +0.08 |
| COST Costco Wholesale Corp. | New | 0.08% | +0.08 |
| QCOM Qualcomm Inc. | New | 0.07% | +0.07 |
| PG The Procter & Gamble Co. | Add +0.6% | 0.56% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | New | 0.07% | +0.07 |
| XOM Exxon Mobil Corp. | Add +35.6% | 0.16% | +0.06 |
| WFC Wells Fargo & Co. | New | 0.06% | +0.06 |
| OEF iShares S&P 100 ETF | New | 0.06% | +0.06 |
| JNJ Johnson & Johnson | New | 0.06% | +0.06 |
| WMT Walmart Inc. | Add +68.5% | 0.12% | +0.05 |
| JPM JPMorgan Chase & Co. | Add +13.7% | 0.22% | +0.05 |
| MRSH Marsh & McLennan Cos | Add +0.4% | 0.22% | +0.05 |
| PM Philip Morris International | Add +4.3% | 0.11% | +0.04 |
| META Meta Platforms Inc. Class A | Add +26.7% | 0.13% | +0.04 |
| MSFT Microsoft Corp. | Add +23.5% | 0.19% | +0.04 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +7.7% | 0.17% | +0.03 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +3.6% | 0.32% | +0.03 |
| NFLX Netflix Inc. | Add +1.9% | 0.16% | +0.03 |
| JEPI JPMorgan Equity Premium Inco | Add +14.6% | 0.11% | +0.02 |
| NVDA Nvidia Corp. | Add +29.2% | 0.16% | +0.02 |
| KO The Coca-Cola Co. | Add +6.1% | 0.07% | +0.02 |
| AVGO Broadcom Inc. | Add +56.2% | 0.09% | +0.02 |
| AMZN Amazon.com Inc. | Add +6.1% | 0.35% | +0.01 |
| VT Vanguard Tot World STK ETF | Add +0.2% | 0.07% | +0.01 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Add +0.1% | 0.06% | +0.00 |
| TSLA Tesla Inc. | Add +24.6% | 0.08% | −0.01 |
Options Activity Q4 2024 → Q1 2025
| AMZN Amazon.com Inc. | call | New | 300 | $5K |
| SOFI Sofi Technologies Inc. | put | Sold out | 10,000 | $16before exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 78 | $485.6M | IVV, SPYG, EFV, VBR, SPYV |
| Q1 2026 | 73 | $453.1M | IVV, EFV, SPYG, VBR, SPYV |
| Q4 2025 | 75 | $450.4M | IVV, SPYG, EFV, SPYV, VBR |
| Q3 2025 | 71 | $435.8M | IVV, SPSM, SPMD, SPDW, OMFL |
| Q2 2025 | 71 | $413.7M | IVV, SPDW, SPMD, SPSM, OMFL |
| Q1 2025 | 71 | $356.0M | IVV, SPDW, SPMD, SPSM, OMFL |
| Q4 2024 | 68 | $396.8M | IVV, SPMD, SPSM, SPDW, OMFL |
| Q3 2024 | 67 | $403.3M | SPMD, SPSM, SPDW, IVV, OMFL |
| Q2 2024 | 69 | $372.2M | SPMD, SPSM, SPDW, IVV, OMFL |
| Q1 2024 | 63 | $375.3M | SPMD, SPSM, SPDW, OMFL, IVV |