Waller Financial Planning Group, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 9, 2025), Waller Financial Planning Group, Inc. reported 71 stock positions worth $435.8 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 12.2% of the portfolio, followed by SS SPDR P S&P 600 Small Cap (SPSM, 8.9%) and SS SPDR P S&P 400 Midcap ETF (SPMD, 8.9%). Compared with Q2 2025, it opened 2 new positions, sold out of 2, added to 30 and reduced 27. The biggest buy was SS SPDR P S&P 600 Small Cap (SPSM, shares +1%) and the biggest sale Procter & Gamble (PG, shares −41%).
- Most Recent 13F
- Q2 2026
- Location
- COLUMBUS, OH
- CIK
- 0001736079
- Portfolio Value
- $435.8M (Q3 2025)
- SEC Filing
- 0001214659-25-014790 ↗ filed Oct 9, 2025
Holdings Value
Holdings 71 stocks · $435.8M
| IVV iShares Core S&P 500 ETF | 12.22% | 79,589 | $53.3M | Reduce -0.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 8.92% | 839,407 | $38.9M | Add +1.4% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 8.92% | 679,846 | $38.9M | Add +1.7% |
| SPDW Ste STR SPDR PT DW Eu ETF | 8.76% | 892,195 | $38.2M | Reduce -1.6% |
| OMFL Invesco Russell 1000 DYN M/F | 8.26% | 597,670 | $36.0M | Add +0.9% |
| IGEB iShares Investment Grade SYS | 5.35% | 506,071 | $23.3M | Add +2.2% |
| SPAB SS SPDR P Agg Bond ETF | 5.34% | 899,592 | $23.3M | Add +2.6% |
| XLRE SS Real Estate Select Sector | 4.75% | 490,922 | $20.7M | Add +1.7% |
| SCHD Schwab US DVD Equity ETF | 4.59% | 733,480 | $20.0M | Add +0.6% |
| SPYG SS SPDR P S&P 500 Growth ETF | 2.45% | 102,017 | $10.7M | Add +2.3% |
| VEA Vanguard Ftse Developed ETF | 2.40% | 174,354 | $10.4M | Reduce -1.0% |
| SPYV SS SPDR P S&P 500 Value ETF | 2.16% | 170,185 | $9.4M | Add +2.3% |
| VOO Vanguard S&P 500 ETF | 2.15% | 15,291 | $9.4M | Add +1.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 2.12% | 36,400 | $9.3M | Reduce -0.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 2.10% | 31,091 | $9.1M | Reduce -0.8% |
| EFV iShares MSCI Eafe Value ETF | 1.54% | 98,925 | $6.7M | Reduce -1.3% |
| VIG Vanguard Dividend Apprec ETF | 1.52% | 30,767 | $6.6M | Reduce -0.5% |
| EFG iShares MSCI Eafe Growth ETF | 1.36% | 52,051 | $5.9M | Reduce -0.1% |
| SLYV SS SPDR S&P 600 SC Val ETF | 1.24% | 60,722 | $5.4M | Add +1.1% |
| MDYV SS SPDR S&P 400 MC Val ETF | 1.22% | 63,646 | $5.3M | Add +1.8% |
| AAPL Apple Inc. | 1.11% | 18,937 | $4.8M | Reduce -21.3% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.09% | 51,797 | $4.7M | Add +1.9% |
| SLYG SS SPDR S&P 600 SC GR ETF | 1.08% | 49,810 | $4.7M | Add +1.9% |
| VNQ Vanguard Real Estate ETF | 0.95% | 45,374 | $4.1M | Add +0.8% |
| BIV Vanguard Intermediate-Term B | 0.69% | 38,418 | $3.0M | Reduce -2.2% |
| MUB iShares National Muni Bond E | 0.64% | 26,073 | $2.8M | Reduce -4.2% |
| FLOT iShares Floating Rate Bond E | 0.43% | 36,916 | $1.9M | Reduce -2.7% |
| BSV Vanguard Short-Term Bond ETF | 0.32% | 17,552 | $1.4M | Add +0.5% |
| AMZN Amazon.com Inc. | 0.32% | 6,269 | $1.4M | Add +0.1% |
| PPG PPG Industries Inc. | 0.31% | 12,664 | $1.3M | No change |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.30% | 2,765 | $1.3M | Add +2.7% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.29% | 15,657 | $1.3M | Reduce -0.2% |
| SPTI SS SPDR P Int Term TSY ETF | 0.26% | 39,351 | $1.1M | Add +2.8% |
| UPS United Parcel Service Class B | 0.26% | 13,594 | $1.1M | No change |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 0.26% | 3,809 | $1.1M | Reduce -2.8% |
| PG The Procter & Gamble Co. | 0.24% | 6,936 | $1.1M | Reduce -40.6% |
| NVDA Nvidia Corp. | 0.24% | 5,700 | $1.1M | Add +22.8% |
| VWO Vanguard Ftse Emerging Marke | 0.24% | 19,071 | $1.0M | Reduce -5.7% |
| SPEM State Street SP PTF Em ETF | 0.21% | 19,445 | $910K | No change |
| INTU Intuit Inc. | 0.20% | 1,272 | $869K | No change |
| JPM JPMorgan Chase & Co. | 0.19% | 2,683 | $846K | Reduce -9.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.18% | 1,342 | $806K | Reduce -11.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.18% | 3,809 | $795K | Reduce -0.3% |
| MSFT Microsoft Corp. | 0.17% | 1,470 | $762K | Add +0.6% |
| NFLX Netflix Inc. | 0.16% | 582 | $698K | Reduce -2.5% |
| MRSH Marsh & McLennan Cos | 0.15% | 3,239 | $653K | Add +0.4% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.15% | 2,145 | $638K | Reduce -0.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.14% | 3,244 | $605K | Add +0.4% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.11% | 2,860 | $499K | Reduce -0.5% |
| META Meta Platforms Inc. Class A | 0.11% | 657 | $483K | No change |
| COST Costco Wholesale Corp. | 0.11% | 498 | $461K | New |
| BNDX Vanguard Total Intl Bond ETF | 0.10% | 9,235 | $457K | Reduce -3.5% |
| XOM Exxon Mobil Corp. | 0.10% | 4,026 | $454K | No change |
| JEPI JPMorgan Equity Premium Inco | 0.10% | 7,650 | $437K | Add +15.0% |
| SUB iShares Short-Term National | 0.10% | 3,969 | $424K | Reduce -0.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 806 | $405K | Add +63.8% |
| TSLA Tesla Inc. | 0.09% | 907 | $403K | Add +1.3% |
| AVGO Broadcom Inc. | 0.09% | 1,210 | $399K | Add +0.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.09% | 5,484 | $391K | Add +0.8% |
| PM Philip Morris International | 0.09% | 2,350 | $381K | No change |
| NOC Northrop Grumman Corp. | 0.09% | 610 | $372K | No change |
| VT Vanguard Tot World STK ETF | 0.07% | 2,296 | $316K | Add +5.4% |
| VGIT Vanguard Intermediate-Term T | 0.07% | 4,719 | $283K | Add +0.2% |
| WMT Walmart Inc. | 0.06% | 2,741 | $282K | Reduce -36.0% |
| GPIX GLDM SA S&P 500 PR in ETF-US | 0.06% | 5,361 | $280K | Reduce -21.3% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.06% | 909 | $280K | No change |
| SYK Stryker Corp. | 0.06% | 735 | $272K | No change |
| C Citigroup Inc. | 0.06% | 2,420 | $246K | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.05% | 702 | $230K | New |
| WFC Wells Fargo & Co. | 0.05% | 2,674 | $224K | Reduce -15.1% |
| KO The Coca-Cola Co. | 0.05% | 3,260 | $216K | No change |
Portfolio Sells Q2 2025 → Q3 2025
| PG The Procter & Gamble Co. | Reduce -40.6% | 0.24% | −0.21 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -1.6% | 8.76% | −0.12 |
| AAPL Apple Inc. | Reduce -21.3% | 1.11% | −0.09 |
| QCOM Qualcomm Inc. | Sold out | 0.00% | −0.07 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -0.1% | 1.36% | −0.05 |
| MUB iShares National Muni Bond E | Reduce -4.2% | 0.64% | −0.05 |
| WOR Worthington Enterprises Inc. | Sold out | 0.00% | −0.05 |
| BIV Vanguard Intermediate-Term B | Reduce -2.2% | 0.69% | −0.05 |
| WMT Walmart Inc. | Reduce -36.0% | 0.06% | −0.04 |
| FLOT iShares Floating Rate Bond E | Reduce -2.7% | 0.43% | −0.04 |
| NFLX Netflix Inc. | Reduce -2.5% | 0.16% | −0.03 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.0% | 2.40% | −0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.8% | 2.10% | −0.02 |
| GPIX GLDM SA S&P 500 PR in ETF-US | Reduce -21.3% | 0.06% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -11.1% | 0.18% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -9.8% | 0.19% | −0.01 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Reduce -2.8% | 0.26% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -3.5% | 0.10% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -15.1% | 0.05% | −0.01 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.5% | 1.52% | −0.01 |
| SUB iShares Short-Term National | Reduce -0.8% | 0.10% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -5.7% | 0.24% | −0.00 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -0.5% | 0.11% | +0.00 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -0.7% | 0.15% | +0.00 |
| EFV iShares MSCI Eafe Value ETF | Reduce -1.3% | 1.54% | +0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -0.3% | 0.18% | +0.00 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Reduce -0.2% | 0.29% | +0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -0.7% | 2.12% | +0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -0.8% | 12.22% | +0.19 |
Portfolio Buys Q2 2025 → Q3 2025
| SPSM SS SPDR P S&P 600 Small Cap | Add +1.4% | 8.92% | +0.40 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +2.3% | 2.45% | +0.15 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Add +1.7% | 8.92% | +0.14 |
| COST Costco Wholesale Corp. | New | 0.11% | +0.11 |
| VOO Vanguard S&P 500 ETF | Add +1.7% | 2.15% | +0.08 |
| SLYV SS SPDR S&P 600 SC Val ETF | Add +1.1% | 1.24% | +0.08 |
| NVDA Nvidia Corp. | Add +22.8% | 0.24% | +0.07 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +2.3% | 2.16% | +0.06 |
| VTI VG Morningstar TS MKT ETF-US | New | 0.05% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +63.8% | 0.09% | +0.04 |
| SLYG SS SPDR S&P 600 SC GR ETF | Add +1.9% | 1.08% | +0.03 |
| TSLA Tesla Inc. | Add +1.3% | 0.09% | +0.02 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +1.9% | 1.09% | +0.02 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +2.7% | 0.30% | +0.02 |
| MDYV SS SPDR S&P 400 MC Val ETF | Add +1.8% | 1.22% | +0.02 |
| AVGO Broadcom Inc. | Add +0.1% | 0.09% | +0.01 |
| JEPI JPMorgan Equity Premium Inco | Add +15.0% | 0.10% | +0.01 |
| VT Vanguard Tot World STK ETF | Add +5.4% | 0.07% | +0.00 |
| VEU Vanguard Ftse All-World Ex-U | Add +0.8% | 0.09% | +0.00 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.4% | 0.14% | +0.00 |
| MSFT Microsoft Corp. | Add +0.6% | 0.17% | −0.00 |
| VGIT Vanguard Intermediate-Term T | Add +0.2% | 0.07% | −0.00 |
| SPTI SS SPDR P Int Term TSY ETF | Add +2.8% | 0.26% | −0.01 |
| OMFL Invesco Russell 1000 DYN M/F | Add +0.9% | 8.26% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Add +0.5% | 0.32% | −0.01 |
| AMZN Amazon.com Inc. | Add +0.1% | 0.32% | −0.02 |
| VNQ Vanguard Real Estate ETF | Add +0.8% | 0.95% | −0.02 |
| MRSH Marsh & McLennan Cos | Add +0.4% | 0.15% | −0.02 |
| SCHD Schwab US DVD Equity ETF | Add +0.6% | 4.59% | −0.07 |
| XLRE SS Real Estate Select Sector | Add +1.7% | 4.75% | −0.09 |
| SPAB SS SPDR P Agg Bond ETF | Add +2.6% | 5.34% | −0.09 |
| IGEB iShares Investment Grade SYS | Add +2.2% | 5.35% | −0.09 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 78 | $485.6M | IVV, SPYG, EFV, VBR, SPYV |
| Q1 2026 | 73 | $453.1M | IVV, EFV, SPYG, VBR, SPYV |
| Q4 2025 | 75 | $450.4M | IVV, SPYG, EFV, SPYV, VBR |
| Q3 2025 | 71 | $435.8M | IVV, SPSM, SPMD, SPDW, OMFL |
| Q2 2025 | 71 | $413.7M | IVV, SPDW, SPMD, SPSM, OMFL |
| Q1 2025 | 71 | $356.0M | IVV, SPDW, SPMD, SPSM, OMFL |
| Q4 2024 | 68 | $396.8M | IVV, SPMD, SPSM, SPDW, OMFL |
| Q3 2024 | 67 | $403.3M | SPMD, SPSM, SPDW, IVV, OMFL |
| Q2 2024 | 69 | $372.2M | SPMD, SPSM, SPDW, IVV, OMFL |
| Q1 2024 | 63 | $375.3M | SPMD, SPSM, SPDW, OMFL, IVV |