The Procter & GamblePG
13F holders, Q4 2024 (December 31)4,015holders +287
104new positions
119sold out
15famous investors
$167.54avg. 13F price*
At the end of Q4 2024, 4,015 institutions reported holding The Procter & Gamble Co. (PG) in their 13F filings, up 287 from Q3 2024. 104 opened new positions and 119 sold out. The largest holders were Vanguard Group Inc. ($38.5B), BlackRock, Inc. ($29.5B) and State Street Corp. ($16.9B). 15 famous investors held it, including Stephen Yacktman (4.2% of Yacktman Asset Management's portfolio), Terry Smith (3.3% of Fundsmith's portfolio) and Ken Fisher (1.2% of Fisher Asset Management's portfolio).
- Company
- The Procter & Gamble Co.
- Sector
- Consumer Discretionary
- CUSIP
- 742718109
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q3 2024 → Q4 2024
| Institutions | Total Value | |
|---|---|---|
| New Positions | 104 | $361.2M |
| Exits | 119 | $340.8M |
All 13F filers, Q3 2024 → Q4 2024: 59,361,820 shares bought and 53,205,506 shares sold, net +6,156,314 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 4,015 holders
| Vanguard Group Inc. | 0.67% | Add +0.7% | 229,794,073 | $38.5B |
| BlackRock, Inc. | 0.60% | Add +7.8% | 176,176,690 | $29.5B |
| State Street Corp. | 0.67% | Add +0.4% | 100,992,636 | $16.9B |
| Geode Capital Management, LLC | 0.73% | Add +2.3% | 56,472,195 | $9.5B |
| Morgan Stanley | 0.60% | Add +4.7% | 51,326,279 | $8.6B |
| Norges Bank | 0.69% | Add +3.2% | 31,282,211 | $5.2B |
| Bank of America Corp. | 0.47% | Reduce -1.6% | 30,479,802 | $5.1B |
| Northern Trust Corp. | 0.70% | Add +10.1% | 29,395,208 | $4.9B |
| FMR LLC | 0.24% | Reduce -8.4% | 24,322,714 | $4.1B |
| Wellington Management Group LLP | 0.74% | Reduce -10.5% | 24,228,175 | $4.1B |
| JPMorgan Chase & Co. | 0.32% | Reduce -1.6% | 24,185,460 | $4.1B |
| Franklin Resources Inc. | 0.96% | Add +6.4% | 20,197,996 | $3.4B |
| Bank of New York Mellon Corp | 0.60% | Reduce -3.5% | 19,273,069 | $3.2B |
| T. Rowe Price Associates Inc. | 0.37% | Reduce -13.7% | 19,014,362 | $3.2B |
| Fisher Asset Management | 1.25% | Add +1.7% | 18,692,813 | $3.1B |
| Royal Bank of Canada | 0.62% | Reduce -0.7% | 17,162,517 | $2.9B |
| Goldman Sachs Group Inc. | 0.54% | Add +5.5% | 16,886,110 | $2.8B |
| Charles Schwab Investment Management Inc. | 0.52% | Add +2.8% | 16,881,907 | $2.8B |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 0.64% | Add +15.8% | 16,274,563 | $2.7B |
| Legal & General Group Plc | 0.72% | Reduce -1.3% | 16,232,038 | $2.7B |
| State Farm Mutual Automobile Insurance Co. | 2.41% | No change | 15,800,799 | $2.6B |
| Ameriprise Financial Inc. | 0.66% | Reduce -7.1% | 15,263,710 | $2.6B |
| Wells Fargo & Company | 0.57% | Reduce -1.4% | 14,156,744 | $2.4B |
| UBS Group AG | 0.49% | Add +1.3% | 13,008,586 | $2.2B |
| Nuveen Asset Management, LLC | 0.54% | Reduce -3.2% | 11,405,785 | $1.9B |
| Invesco Ltd. | 0.35% | Add +13.6% | 11,265,453 | $1.9B |
| DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main | 1.82% | Reduce -9.6% | 10,088,059 | $1.7B |
| Dimensional Fund Advisors LP | 0.39% | Add +2.8% | 9,712,499 | $1.6B |
| Deutsche Bank AG | 0.60% | Reduce -6.2% | 9,189,890 | $1.5B |
| Amundi | 0.50% | Add +3.8% | 8,894,300 | $1.4B |
| California Public Employees Retirement System | 0.94% | Reduce -1.8% | 8,352,559 | $1.4B |
| Mitsubishi UFJ Asset Management Co., Ltd. | 1.35% | Add +24.0% | 8,426,726 | $1.4B |
| PNC Financial Services Group, Inc. | 0.92% | Reduce -1.3% | 8,180,655 | $1.4B |
| Alliancebernstein L.P. | 0.45% | Reduce -0.1% | 7,846,042 | $1.3B |
| Capital Research Global Investors | 0.26% | Add +62.5% | 7,398,120 | $1.2B |
| Sanders Capital, LLC | 1.80% | Add +1.4% | 7,353,715 | $1.2B |
| Capital World Investors | 0.17% | Add +0.1% | 6,856,211 | $1.1B |
| Swiss National Bank | 0.74% | Reduce -5.3% | 6,637,890 | $1.1B |
| Cerity Partners LLC | 2.34% | Add +1.3% | 6,439,118 | $1.1B |
| HSBC Holdings PLC | 0.66% | Reduce -2.2% | 6,310,866 | $1.1B |
| Barclays PLC | 0.52% | Reduce -11.2% | 6,233,653 | $1.0B |
| Capital International Investors | 0.19% | Add +0.2% | 6,116,173 | $1.0B |
| Raymond James Financial Inc. | 0.37% | — | 6,028,543 | $1.0B |
| Sumitomo Mitsui Trust Group, Inc. | 0.66% | Add +1.7% | 5,814,391 | $974.8M |
| Aristotle Capital Management, LLC | 1.86% | Reduce -0.5% | 5,769,301 | $967.2M |
| GQG Partners LLC | 1.33% | Reduce -44.7% | 5,329,268 | $893.5M |
| Fayez Sarofim & Co | 2.01% | Add +10.7% | 4,907,842 | $825.5M |
| Principal Financial Group Inc. | 0.43% | Add +0.3% | 4,747,160 | $795.9M |
| Schroder Investment Management Group | 0.76% | Add +3.1% | 4,724,935 | $792.1M |
| Fundsmith | 3.31% | Reduce -0.1% | 4,626,376 | $775.6M |
| National Pension Service | 0.72% | Add +5.3% | 4,533,281 | $760.0M |
| Stifel Financial Corp. | 0.79% | Add +2.0% | 4,506,764 | $755.6M |
| DekaBank Deutsche Girozentrale | 1.39% | No change | 4,449,621 | $750.7M |
| Canada Pension Plan Investment Board | 0.71% | Reduce -20.6% | 4,425,401 | $741.9M |
| Bahl & Gaynor LLC | 3.69% | Add +1.0% | 4,161,084 | $697.6M |
| Flossbach Von Storch SE | 2.71% | Add +0.6% | 4,057,598 | $680.3M |
| US Bancorp \de | 0.89% | Add +1.4% | 4,053,358 | $679.5M |
| Rhumbline Advisers | 0.60% | Reduce -1.1% | 4,033,293 | $676.2M |
| Bank of Montreal | 0.34% | Reduce -10.7% | 4,020,735 | $674.1M |
| FIL Ltd | 0.59% | Add +0.6% | 3,748,011 | $628.4M |
| California State Teachers Retirement System | 0.73% | Reduce -3.1% | 3,736,789 | $626.5M |
| Parnassus Investments, LLC | 1.30% | Reduce -7.8% | 3,499,460 | $586.7M |
| Bank Julius Baer & Co. Ltd, Zurich | 1.79% | Add +1195.1% | 3,222,585 | $580.6M |
| Clearbridge Investments, LLC | 0.46% | Reduce -8.8% | 3,361,809 | $563.6M |
| LPL Financial LLC | 0.22% | Add +5.2% | 3,291,160 | $551.8M |
| New York State Common Retirement Fund | 0.73% | Reduce -1.8% | 3,261,927 | $546.9M |
| CANADA LIFE ASSURANCE Co | 0.94% | Add +3.9% | 3,261,170 | $546.5M |
| Lazard Asset Management LLC | 0.86% | Reduce -14.5% | 3,247,054 | $544.4M |
| TD Asset Management Inc | 0.47% | Reduce -5.8% | 3,136,374 | $525.8M |
| Envestnet Asset Management Inc. | 0.17% | Add +0.4% | 3,130,358 | $524.8M |
| Nordea Investment Management AB | 0.51% | Add +7.5% | 2,898,569 | $484.6M |
| Caisse de depot et placement du Quebec | 0.99% | Add +52.7% | 2,832,589 | $474.9M |
| Aberdeen Group plc | 0.87% | Reduce -6.6% | 2,787,737 | $464.7M |
| Mariner, LLC | 0.76% | Add +2.7% | 2,704,481 | $453.4M |
| Ensign Peak Advisors, Inc | 0.81% | Add +9.8% | 2,701,975 | $453.0M |
| Neuberger Berman Group LLC | 0.36% | Reduce -40.1% | 2,693,534 | $451.5M |
| Corient Private Wealth LP | 0.75% | Reduce -3.6% | 2,708,971 | $451.4M |
| Capital Wealth Planning, LLC | 4.01% | Reduce -14.7% | 2,588,688 | $434.0M |
| BNP Paribas Financial Markets | 0.33% | Reduce -9.1% | 2,531,613 | $424.4M |
| HighTower Advisors, LLC | 0.58% | Add +9.4% | 2,511,046 | $421.0M |
| Citigroup Inc. | 0.39% | Reduce -10.5% | 2,420,471 | $405.8M |
| Robeco Institutional Asset Management B.V. | 0.74% | Reduce -18.2% | 2,328,288 | $390.3M |
| Johnson Investment Counsel Inc. | 3.78% | Add +1.3% | 2,312,831 | $387.7M |
| Fifth Third Bancorp | 1.38% | Reduce -2.3% | 2,270,871 | $380.7M |
| State Board of Administration of Florida Retirement System | 0.72% | Reduce -0.6% | 2,270,329 | $380.6M |
| Adage Capital Partners Gp, L.L.C. | 0.67% | Add +2.1% | 2,268,673 | $380.3M |
| Janus Henderson Group PLC | 0.18% | Reduce -55.8% | 2,170,293 | $363.9M |
| Yacktman Asset Management | 4.23% | Reduce -1.1% | 2,159,025 | $362.0M |
| C WorldWide Group Holding A/S | 4.26% | Reduce -7.7% | 2,083,187 | $349.2M |
| Fundsmith Investment Services LTD. | 4.48% | Reduce -0.1% | 2,053,257 | $344.2M |
| Prudential Financial Inc. | 0.47% | Reduce -2.5% | 2,029,024 | $340.2M |
| Mawer Investment Management Ltd. | 1.52% | Reduce -25.8% | 2,001,866 | $335.6M |
| New York State Teachers Retirement System | 0.70% | Reduce -4.8% | 1,990,712 | $333.7M |
| Manufacturers Life Insurance Company, The | 0.29% | Reduce -0.6% | 1,988,676 | $333.4M |
| National Bank of Canada | 0.43% | Add +27.1% | 1,971,666 | $330.5M |
| APG Asset Management N.V. | 0.90% | Add +1709.5% | 2,006,298 | $324.8M |
| Aviva PLC | 0.82% | Add +3.2% | 1,873,025 | $314.0M |
| Russell Investments Group, Ltd. | 0.43% | Reduce -3.2% | 1,866,896 | $312.9M |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 0.63% | — | 1,853,138 | $310.7M |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 0.87% | Add +17.7% | 1,815,243 | $304.3M |
"% of holder's portfolio" is PG's weight in each manager's 13F, not the share of The Procter & Gamble Co. the manager owns.