Innovator Nasdaq-100 MF ETFQFLRETF

13F holders, Q3 2025 (September 30)
80holders +1
11new positions
10sold out
1famous investor
$33.16avg. 13F price*

At the end of Q3 2025, 80 institutions reported holding Innovator Nasdaq-100 MF ETF (QFLR) in their 13F filings, up 1 from Q2 2025. 11 opened new positions and 10 sold out. The largest holders were LPL Financial LLC ($30.2M), Kestra Advisory Services, LLC ($16.7M) and Commonwealth Equity Services, LLC ($15.7M). One famous investor held it Ken Griffin (0.0% of Citadel Advisors's portfolio).

Company
Innovator Nasdaq-100 MF ETF
CUSIP
45783Y681
Latest filing quarter
Q2 2026

History

Number of 13F holders

050100150 Q1 2024: 23Q1 2024Q2 2024: 38Q2 2024Q3 2024: 49Q3 2024Q4 2024: 73Q4 2024Q1 2025: 76Q1 2025Q2 2025: 79Q2 2025Q3 2025: 80Q3 2025Q4 2025: 101Q4 2025Q1 2026: 114Q1 2026Q2 2026: 108Q2 2026

Total Exit/New Position Q2 2025 → Q3 2025

InstitutionsTotal Value
New Positions11$5.8M
Exits10$12.7M

All 13F filers, Q2 2025 → Q3 2025: 717,012 shares bought and 1,599,498 shares sold, net −882,486 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.

Ownership 80 holders

LPL Financial LLC 0.01% Add +15.3% 911,543 $30.2M
Kestra Advisory Services, LLC 0.08% Reduce -7.5% 504,072 $16.7M
Commonwealth Equity Services, LLC 0.02% Reduce -61.6% 474,989 $15.7M
HFG Wealth Management, LLC 7.50% Add +4.5% 416,233 $13.8M
AE Wealth Management LLC 0.07% Add +5.5% 345,271 $11.4M
Osaic Holdings, Inc. 0.01% Add +30.3% 291,426 $9.3M
Simplicity Wealth,LLC 0.47% Reduce -43.3% 244,361 $8.1M
Cetera Investment Advisers 0.01% Add +40.5% 227,366 $7.5M
Chicago Partners Investment Group LLC 0.19% Add +4.8% 212,581 $7.3M
Pinnacle Wealth Management Group, Inc. 3.31% Add +2.9% 194,756 $6.5M
Holos Integrated Wealth LLC 3.21% Add +1.4% 166,351 $5.5M
Davies Financial Advisors, Inc. 4.39% Reduce -16.1% 163,287 $5.4M
Envestnet Asset Management Inc. 0.00% Reduce -8.7% 144,660 $4.8M
Farther Finance Advisors, LLC 0.07% Add +168.3% 142,152 $4.7M
IHT Wealth Management, LLC 0.11% Add +9.8% 122,841 $4.2M
Clearstead Advisors, LLC 0.06% No change 115,133 $3.8M
Wealth Enhancement Advisory Services, LLC 0.01% Add +1.0% 109,557 $3.7M
Authentikos Wealth Advisory, LLC 2.23% Reduce -4.7% 101,745 $3.4M
Harbour Investments, Inc. 0.07% Add +1.6% 97,399 $3.2M
Southland Equity Partners LLC 0.61% Add +2.0% 91,559 $3.0M
Winnacle Wealth LLC 1.99% New 74,813 $2.5M
Delta Investment Management, LLC 0.45% Add +1.9% 75,492 $2.5M
NewEdge Advisors, LLC 0.01% Reduce -17.6% 75,104 $2.5M
Triumph Capital Management 0.67% Add +23.3% 75,100 $2.5M
Diligent Investors, LLC 0.63% Reduce -0.8% 75,055 $2.5M
Worth Financial Advisory Group, LLC 1.40% Add +27.0% 75,054 $2.5M
Outlook Wealth Advisors, LLC 0.61% Reduce -2.9% 74,302 $2.5M
October Effect Ltd 2.51% Reduce -3.1% 68,705 $2.3M
Arete Wealth Advisors, LLC 0.14% Add +17.5% 65,734 $2.2M
Cambridge Investment Research Advisors, Inc. 0.01% Add +3.0% 60,497 $2.0M
Trek Financial, LLC 0.11% Add +5.6% 56,760 $1.9M
Evolution Wealth Management Inc. 1.42% Reduce -25.4% 41,667 $1.4M
Yarger Wealth Strategies, LLC 0.62% Add +57.8% 40,966 $1.4M
Rothschild Wealth LLC 0.30% Reduce -13.0% 40,890 $1.4M
RFG Advisory, LLC 0.02% Add +11.2% 34,747 $1.2M
Citadel Advisors 0.00% Add +122.2% 29,553 $980K
Whipplewood Advisors, LLC 0.63% Reduce -4.8% 28,945 $960K
Perennial Investment Advisors, LLC 0.08% Add +18.2% 27,905 $925K
Financial Futures Ltd Liability Co. 0.45% Reduce -37.0% 27,857 $923K
Signal Advisors Wealth, LLC 0.08% Add +54.8% 27,493 $911K
Beacon Financial Group 0.09% Add +8.7% 27,440 $910K
Sunbelt Securities, Inc. 0.06% Reduce -2.5% 26,428 $876K
Mutual Advisors, LLC 0.02% New 25,288 $853K
Susquehanna International Group, LLP 0.00% Reduce -42.7% 25,536 $847K
Claro Advisors Inc. 0.11% Add +1.5% 23,009 $763K
GWN Securities Inc. 0.17% Add +2.9% 22,526 $747K
Siligmueller & Norvid Wealth Advisors LLC 0.34% New 22,479 $745K
4J Wealth Management LLC 0.42% No change 21,555 $715K
Ameritas Advisory Services, LLC 0.04% Add +3703.4% 20,006 $663K
Castleview Partners, LLC 0.34% Reduce -0.1% 18,901 $627K
Brookstone Capital Management 0.01% Add +14.3% 17,403 $577K
Ifrah Financial Services, Inc. 0.13% Add +0.2% 15,416 $511K
Navis Wealth Advisors, LLC 0.38% Add +3.1% 15,357 $509K
Luminist Capital LLC 0.44% Reduce -74.0% 15,018 $498K
Advisor Resource Council 0.66% New 14,830 $492K
Equitable Holdings, Inc. 0.00% Add +6.9% 14,267 $473K
Independent Financial Group, LLC 0.01% New 14,186 $470K
Gateway Wealth Partners, LLC 0.06% Add +38.3% 13,599 $451K
Steward Partners Investment Advisory, LLC 0.00% Reduce -6.9% 13,083 $434K
Beacon Financial Advisory LLC 0.10% Reduce -11.1% 12,801 $424K
Gradient Investments LLC 0.01% Reduce -47.0% 10,823 $359K
World Investment Advisors 0.01% Reduce -3.7% 10,250 $340K
Private Advisor Group, LLC 0.00% New 9,839 $326K
Foronjy Financial LLC 0.13% Reduce -0.3% 9,181 $304K
Impact Partnership Wealth, LLC 0.04% Reduce -2.9% 7,795 $258K
Stratos Wealth Partners, LTD. 0.00% Add +0.3% 7,597 $252K
Cwm, LLC 0.00% Add +46.3% 6,353 $211K
Sigma Planning Corp 0.01% New 6,351 $211K
Capital Investment Advisory Services, LLC 0.02% Reduce -3.9% 6,248 $207K
CoreCap Advisors, LLC 0.01% Add +340.2% 4,252 $141K
Advisory Services Network, LLC 0.00% New 4,004 $133K
Centaurus Financial, Inc. 0.01% Add +1.7% 3,734 $124K
Golden State Wealth Management, LLC 0.01% No change 3,052 $101K
Ulland Investment Advisors, LLC 0.06% No change 2,500 $83K
Northwestern Mutual Wealth Management Co. 0.00% New 1,170 $39K
Wilmington Savings Fund Society, FSB 0.00% No change 1,125 $37K
Jones Financial Companies LLLP 0.00% New 701 $23K
O'shaughnessy Asset Management, LLC 0.00% New 384 $13K
Assetmark, Inc. 0.00% No change 237 $8K
IFP Advisors, Inc 0.00% Add +22.1% 116 $4K

"% of holder's portfolio" is QFLR's weight in each manager's 13F, not the share of Innovator Nasdaq-100 MF ETF the manager owns.