Innovator Eqty MGD Floor ETFSFLRETF
13F holders, Q2 2025 (June 30)142holders +19
27new positions
10sold out
1famous investor
$33.62avg. 13F price*
At the end of Q2 2025, 142 institutions reported holding Innovator Eqty MGD Floor ETF (SFLR) in their 13F filings, up 19 from Q1 2025. 27 opened new positions and 10 sold out. The largest holders were LPL Financial LLC ($120.6M), Commonwealth Equity Services, LLC ($61.8M) and Kingsview Wealth Management, LLC ($56.5M). One famous investor held it Ken Griffin (0.0% of Citadel Advisors's portfolio).
- Company
- Innovator Eqty MGD Floor ETF
- CUSIP
- 45783Y673
- Latest filing quarter
- Q2 2026
History
Number of 13F holders
Total Exit/New Position Q1 2025 → Q2 2025
| Institutions | Total Value | |
|---|---|---|
| New Positions | 27 | $28.3M |
| Exits | 10 | $14.4M |
All 13F filers, Q1 2025 → Q2 2025: 2,697,458 shares bought and 1,302,961 shares sold, net +1,394,497 shares. Counts holders who added, trimmed, opened or closed a position; split-adjusted.
Ownership 142 holders
| LPL Financial LLC | 0.04% | Reduce -4.4% | 3,592,857 | $120.6M |
| Commonwealth Equity Services, LLC | 0.08% | Add +28.2% | 1,839,890 | $61.8M |
| Kingsview Wealth Management, LLC | 0.96% | Add +7.9% | 1,684,463 | $56.5M |
| Chicago Partners Investment Group LLC | 1.54% | Reduce -5.3% | 1,552,512 | $53.3M |
| Delta Investment Management, LLC | 5.73% | Add +5.1% | 888,058 | $29.8M |
| Osaic Holdings, Inc. | 0.03% | Reduce -9.9% | 537,180 | $18.0M |
| HighTower Advisors, LLC | 0.02% | New | 424,802 | $14.3M |
| Wetzel Investment Advisors, Inc. | 6.14% | Add +163.1% | 398,084 | $13.4M |
| Evolution Wealth Management Inc. | 16.29% | — | 393,837 | $13.2M |
| Envestnet Asset Management Inc. | 0.00% | Add +55.4% | 378,784 | $12.7M |
| Southland Equity Partners LLC | 2.57% | Reduce -0.1% | 348,776 | $11.7M |
| Davies Financial Advisors, Inc. | 7.81% | Reduce -7.6% | 299,661 | $10.1M |
| CoreCap Advisors, LLC | 0.39% | Reduce -2.9% | 291,472 | $9.8M |
| NewEdge Advisors, LLC | 0.05% | Add +93.3% | 278,721 | $9.4M |
| Steward Partners Investment Advisory, LLC | 0.07% | Reduce -0.8% | 264,808 | $8.9M |
| MML Investors Services, LLC | 0.02% | Reduce -12.4% | 242,649 | $8.1M |
| Rothschild Wealth LLC | 1.98% | Reduce -4.1% | 239,959 | $8.1M |
| Authentikos Wealth Advisory, LLC | 5.16% | Reduce -2.2% | 220,907 | $7.4M |
| Cetera Investment Advisers | 0.01% | Add +10.8% | 194,041 | $6.5M |
| Kestra Advisory Services, LLC | 0.03% | Add +64.0% | 189,007 | $6.3M |
| First Commonwealth Financial Corp | 1.23% | Add +15.7% | 169,388 | $5.7M |
| AE Wealth Management LLC | 0.04% | Add +4.5% | 168,804 | $5.7M |
| Stephens Inc. | 0.07% | Add +145.5% | 153,690 | $5.2M |
| Pinnacle Wealth Management Group, Inc. | 2.94% | Add +2.8% | 152,964 | $5.1M |
| MPWM Advisory Solutions, LLC | 3.22% | Add +4.1% | 151,636 | $5.1M |
| HFG Wealth Management, LLC | 2.94% | Add +3.3% | 153,607 | $4.8M |
| Worth Financial Advisory Group, LLC | 2.90% | Reduce -5.3% | 140,936 | $4.7M |
| Wealth Enhancement Advisory Services, LLC | 0.01% | Add +14.9% | 136,206 | $4.6M |
| Trek Financial, LLC | 0.30% | Reduce -2.5% | 133,433 | $4.5M |
| Pallas Capital Advisors LLC | 0.16% | Add +56.9% | 128,894 | $4.3M |
| Private Advisor Group, LLC | 0.02% | Add +405.6% | 124,911 | $4.2M |
| Perennial Investment Advisors, LLC | 0.40% | Add +14.0% | 123,088 | $4.1M |
| Luminist Capital LLC | 3.94% | Reduce -0.2% | 118,278 | $4.0M |
| Global Retirement Partners, LLC | 0.10% | — | 117,498 | $3.9M |
| Archford Capital Strategies, LLC | 0.49% | Add +22.0% | 115,000 | $3.9M |
| Triumph Capital Management | 1.11% | Add +6.1% | 110,303 | $3.7M |
| Susquehanna International Group, LLP | 0.01% | Add +117.7% | 107,127 | $3.6M |
| Stratos Wealth Partners, LTD. | 0.05% | Reduce -1.8% | 103,792 | $3.5M |
| Cambridge Investment Research Advisors, Inc. | 0.01% | Reduce -9.4% | 101,082 | $3.4M |
| Beacon Financial Group | 0.34% | Add +27.3% | 96,479 | $3.2M |
| Mariner, LLC | 0.00% | Add +46.8% | 82,685 | $2.8M |
| Brookstone Capital Management | 0.03% | Reduce -7.9% | 76,843 | $2.6M |
| Raymond James Financial Inc. | 0.00% | New | 75,186 | $2.5M |
| Merit Financial Group, LLC | 0.03% | Add +713.3% | 74,815 | $2.5M |
| Harbour Investments, Inc. | 0.06% | Reduce -1.8% | 74,257 | $2.5M |
| IHT Wealth Management, LLC | 0.07% | Add +32.3% | 72,034 | $2.4M |
| Milestone Asset Management, LLC | 0.48% | Reduce -1.6% | 67,307 | $2.3M |
| Balance Wealth Partners LLC | 1.30% | Add +20.3% | 65,922 | $2.2M |
| Beacon Financial Advisory LLC | 0.56% | Add +15.3% | 64,547 | $2.2M |
| Signal Advisors Wealth, LLC | 0.16% | Add +25.8% | 59,759 | $2.0M |
| Mutual Advisors, LLC | 0.05% | Add +3.5% | 53,470 | $1.8M |
| Kellett Wealth Advisors, LLC | 1.20% | Reduce -6.5% | 54,945 | $1.8M |
| Farther Finance Advisors, LLC | 0.04% | Add +22.9% | 52,394 | $1.8M |
| GWN Securities Inc. | 0.32% | Add +10.8% | 50,822 | $1.7M |
| Whipplewood Advisors, LLC | 0.93% | Add +128.3% | 50,248 | $1.7M |
| Flagship Harbor Advisors, LLC | 0.08% | New | 48,780 | $1.6M |
| Sequoia Financial Advisors, LLC | 0.01% | Reduce -17.2% | 47,605 | $1.6M |
| Ameritas Advisory Services, LLC | 0.08% | Reduce -43.8% | 46,161 | $1.5M |
| Advisor Resource Council | 0.75% | Reduce -1.1% | 45,531 | $1.5M |
| Kraft, Davis & Associates, LLC | 0.39% | Add +3.6% | 41,593 | $1.4M |
| Citadel Advisors | 0.00% | New | 39,110 | $1.3M |
| Thrivent Financial for Lutherans | 0.00% | New | 36,644 | $1.2M |
| Bank of America Corp. | 0.00% | New | 36,305 | $1.2M |
| Financial Futures Ltd Liability Co. | 0.65% | Reduce -76.9% | 36,269 | $1.2M |
| Independent Financial Group, LLC | 0.03% | Add +80.2% | 35,643 | $1.2M |
| Freedom Investment Management, Inc. | 0.09% | Add +1.9% | 34,554 | $1.2M |
| Foundations Investment Advisors, LLC | 0.02% | Add +12.4% | 33,000 | $1.1M |
| Secured Retirement Advisors, LLC | 0.66% | Add +8.6% | 32,998 | $1.1M |
| Lifeworks Advisors, LLC | 0.16% | Add +1.5% | 32,070 | $1.1M |
| Well Done, LLC | 0.20% | New | 31,957 | $1.1M |
| Innovative Advisory Group, LLC | 0.87% | Add +0.1% | 30,155 | $1.0M |
| Kestra Private Wealth Services, LLC | 0.01% | Reduce -15.5% | 29,416 | $987K |
| Claro Advisors Inc. | 0.16% | Reduce -11.2% | 28,874 | $969K |
| Meridian Wealth Management, LLC | 0.04% | Add +8.3% | 28,780 | $966K |
| Castleview Partners, LLC | 0.60% | Add +9.7% | 27,860 | $935K |
| Glen Eagle Advisors, LLC | 0.14% | No change | 26,605 | $893K |
| Truist Financial Corp. | 0.00% | Add +81.7% | 25,728 | $864K |
| C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 0.06% | Add +0.0% | 25,155 | $844K |
| Arax Advisory Partners | 0.04% | Add +67.2% | 23,893 | $802K |
| Clearstead Advisors, LLC | 0.01% | Reduce -1.7% | 23,176 | $778K |
| World Investment Advisors | 0.02% | Reduce -5.0% | 22,727 | $763K |
| CGN Advisors LLC | 0.07% | No change | 21,701 | $729K |
| Jacobi Capital Management LLC | 0.05% | Add +0.1% | 21,234 | $713K |
| VestGen Advisors, LLC | 0.03% | Add +84.5% | 19,584 | $674K |
| Sard Wealth Management Group, LLC | 0.41% | Add +0.1% | 19,707 | $662K |
| Ifrah Financial Services, Inc. | 0.18% | Reduce -0.3% | 19,455 | $653K |
| Yarger Wealth Strategies, LLC | 0.33% | Reduce -31.9% | 19,057 | $640K |
| Foronjy Financial LLC | 0.30% | — | 19,011 | $638K |
| Cwm, LLC | 0.00% | Reduce -16.5% | 18,711 | $628K |
| Gradient Investments LLC | 0.01% | New | 18,114 | $608K |
| Worth Asset Management, LLC | 0.30% | Reduce -41.2% | 18,074 | $607K |
| Southern Capital Advisors, LLC | 0.30% | Reduce -9.7% | 17,545 | $589K |
| Columbia Advisory Partners LLC | 0.43% | New | 16,967 | $570K |
| WealthPlan Investment Management, LLC | 0.04% | Add +0.1% | 15,916 | $534K |
| Jane Street Group, LLC | 0.00% | Reduce -27.5% | 15,372 | $516K |
| CRA Financial Services, LLC | 0.07% | No change | 13,605 | $457K |
| John W. Brooker & Co., CPAs | 1.05% | Reduce -82.2% | 13,240 | $449K |
| Quantinno Capital Management LP | 0.00% | Add +3.8% | 13,263 | $445K |
| Concurrent Investment Advisors, LLC | 0.01% | New | 13,116 | $440K |
| Diligent Investors, LLC | 0.10% | New | 12,540 | $421K |
| Western Wealth Management, LLC | 0.02% | Add +0.0% | 12,118 | $407K |
| Wedbush Securities Inc. | 0.01% | Reduce -8.4% | 12,076 | $405K |
| Keystone Wealth Services, LLC | 0.10% | Reduce -53.7% | 11,727 | $394K |
| WorthPointe, LLC | 0.16% | New | 11,480 | $385K |
| Golden State Wealth Management, LLC | 0.05% | Add +1.9% | 11,208 | $376K |
| Advisory Services Network, LLC | 0.01% | New | 10,897 | $375K |
| Gateway Wealth Partners, LLC | 0.07% | Reduce -14.2% | 10,494 | $352K |
| Wealthgarden F.S. LLC | 0.28% | New | 9,910 | $341K |
| Old Port Advisors | 0.09% | Reduce -22.1% | 9,845 | $330K |
| Avantax Advisory Services, Inc. | 0.00% | Reduce -12.5% | 9,794 | $329K |
| Leelyn Smith, LLC | 0.05% | Reduce -11.9% | 9,505 | $319K |
| Belpointe Asset Management LLC | 0.01% | Add +0.5% | 9,381 | $315K |
| Sovran Advisors, LLC | 0.03% | Reduce -87.7% | 9,147 | $308K |
| DAVENPORT & Co LLC | 0.00% | New | 8,620 | $289K |
| Occidental Asset Management, LLC | 0.04% | Add +8.9% | 8,525 | $286K |
| Sunbelt Securities, Inc. | 0.03% | No change | 8,745 | $286K |
| Smith, Moore & Co. | 0.02% | Reduce -2.3% | 8,400 | $282K |
| William Mack & Associates, Inc. | 0.17% | New | 8,132 | $273K |
| Fiduciary Financial Group, LLC | 0.05% | No change | 7,437 | $250K |
| Sigma Planning Corp | 0.01% | New | 7,372 | $247K |
| LexAurum Advisors, LLC | 0.04% | No change | 7,215 | $242K |
| Silver Oak Securities, Incorporated | 0.02% | Reduce -51.3% | 6,916 | $232K |
| Centaurus Financial, Inc. | 0.01% | Reduce -56.7% | 6,855 | $230K |
| Johnson Investment Counsel Inc. | 0.00% | No change | 6,630 | $223K |
| Visionary Wealth Advisors | 0.01% | New | 6,554 | $220K |
| RPS Advisory Solutions LLC | 0.12% | Reduce -84.0% | 6,494 | $218K |
| Sound View Wealth Advisors Group, LLC | 0.02% | No change | 6,485 | $218K |
| Simplicity Wealth,LLC | 0.01% | New | 6,254 | $210K |
| City National Bank of Florida | 0.15% | New | 6,254 | $210K |
| Axxcess Wealth Management, LLC | 0.00% | New | 6,063 | $204K |
| Hazlett, Burt & Watson, Inc. | 0.07% | Add +240.1% | 5,350 | $179K |
| Comerica Bank | 0.00% | No change | 3,878 | $130K |
| GPS Wealth Strategies Group, LLC | 0.01% | Add +159.3% | 2,606 | $87K |
| Morgan Stanley | 0.00% | New | 2,596 | $87K |
| Allworth Financial LP | 0.00% | No change | 2,125 | $71K |
| IFP Advisors, Inc | 0.00% | New | 1,787 | $60K |
| TD Waterhouse Canada Inc. | 0.00% | New | 1,490 | $50K |
| Exchange Traded Concepts, LLC | 0.00% | New | 1,360 | $46K |
| Jones Financial Companies LLLP | 0.00% | New | 1,229 | $41K |
| Cape Investment Advisory, Inc. | 0.00% | No change | 300 | $10K |
| Private Trust Co. NA | 0.00% | Reduce -70.0% | 277 | $9K |
| Assetmark, Inc. | 0.00% | New | 175 | $6K |
"% of holder's portfolio" is SFLR's weight in each manager's 13F, not the share of Innovator Eqty MGD Floor ETF the manager owns.