Baird Financial Group, Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 12, 2026), Baird Financial Group, Inc. reported 1,918 stock positions worth $72.7 billion. Its top holding was Apple (AAPL) at 4.0% of the portfolio, followed by JPMorgan Chase (JPM, 3.1%) and Alphabet Class C (GOOG, 3.0%). Compared with Q1 2026, it opened 165 new positions, sold out of 70, added to 935 and reduced 722. The biggest buy was GE Vernova (GEV, shares +2%) and the biggest sale Exxon Mobil (XOM, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0001648711
- Portfolio Value
- $72.7B (Q2 2026)
- SEC Filing
- 0001648711-26-000006 ↗ filed Aug 12, 2026
Holdings Value
Holdings 1,918 stocks · $72.7B
| AAPL Apple Inc. | 4.04% | 10,163,392 | $2.9B | Add +1.6% |
| JPM JPMorgan Chase & Co. | 3.06% | 6,806,039 | $2.2B | Add +1.8% |
| GOOG Alphabet Inc. Class C | 3.05% | 6,271,798 | $2.2B | Reduce -7.2% |
| MSFT Microsoft Corp. | 2.99% | 5,836,049 | $2.2B | Add +0.9% |
| GEV GE Vernova Inc. | 2.27% | 1,403,302 | $1.6B | Add +2.2% |
| VEA Vanguard Ftse Developed ETF | 2.20% | 22,461,369 | $1.6B | Add +4.5% |
| IWD iShares Russell 1000 Value E | 2.06% | 6,192,377 | $1.5B | Add +2.8% |
| IWF iShares Russell 1000 Growth | 1.98% | 11,588,776 | $1.4B | Add +3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.89% | 2,750,549 | $1.4B | Add +3.1% |
| AMZN Amazon.com Inc. | 1.87% | 5,708,507 | $1.4B | Add +4.5% |
| GE General Electric filed as GE AEROSPACE | 1.85% | 3,605,851 | $1.3B | Add +3.6% |
| JNJ Johnson & Johnson | 1.68% | 4,799,159 | $1.2B | Add +6.1% |
| IWR iShares Russell Mid-Cap ETF | 1.62% | 10,660,298 | $1.2B | Add +18.9% |
| HD Home Depot Inc. | 1.43% | 2,953,823 | $1.0B | Add +1.3% |
| NVDA Nvidia Corp. | 1.39% | 5,033,805 | $1.0B | Add +2.9% |
| IJR iShares Core S&P Small-Cap E | 1.35% | 6,603,976 | $979.4M | Add +2.2% |
| PGR Progressive Corp. | 1.32% | 4,410,275 | $963.4M | Add +6.5% |
| META Meta Platforms Inc. Class A | 1.32% | 1,701,240 | $958.3M | Add +2.0% |
| PH Parker Hannifin Corp. | 1.20% | 893,395 | $873.8M | Add +2.1% |
| SCHW Schwab (charles) Corp. | 1.11% | 8,722,348 | $804.8M | Add +3.3% |
| AVGO Broadcom Inc. | 1.05% | 2,014,004 | $760.8M | Add +4.5% |
| FAST Fastenal Co. | 1.03% | 15,561,007 | $747.4M | Add +1.2% |
| GOOGL Alphabet Inc. Class A | 0.95% | 1,936,794 | $692.2M | Reduce -0.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.93% | 4,479,945 | $678.7M | Add +2.8% |
| VOO Vanguard S&P 500 ETF | 0.92% | 970,022 | $666.2M | Add +1.3% |
| IVV iShares Core S&P 500 ETF | 0.91% | 881,643 | $660.3M | Add +2.1% |
| UBER Uber Technologies Inc. | 0.90% | 9,099,343 | $656.6M | Add +64.4% |
| TEL Te Connectivity PLC | 0.90% | 3,237,914 | $652.8M | Add +3.5% |
| VGSH Vanguard Short-Term Treasury | 0.89% | 11,135,791 | $648.1M | Add +9.7% |
| ORLY O'reilly Automotive Inc. | 0.89% | 7,003,675 | $645.0M | Add +2.4% |
| IEFA iShares Core MSCI Eafe ETF | 0.86% | 6,442,419 | $622.2M | Add +4.3% |
| VCIT Vanguard Int-Term Corporate | 0.84% | 7,359,239 | $608.2M | Add +10.4% |
| COST Costco Wholesale Corp. | 0.80% | 622,012 | $581.9M | Add +1.1% |
| UNP Union Pacific Corp. | 0.80% | 2,138,390 | $581.6M | Add +3.0% |
| ABBV Abbvie Inc. | 0.71% | 2,042,445 | $514.0M | Add +4.7% |
| WFC Wells Fargo & Co. | 0.70% | 6,155,916 | $508.7M | Add +2.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.68% | 5,112,100 | $492.0M | Add +2.7% |
| BIV Vanguard Intermediate-Term B | 0.65% | 6,176,904 | $473.8M | Add +10.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.64% | 622,868 | $465.1M | Add +0.1% |
| TSM Taiwan Semiconductor-SP ADR | 0.62% | 945,101 | $451.4M | Add +1.2% |
| VWO Vanguard Ftse Emerging Marke | 0.62% | 7,517,951 | $448.7M | Add +7.0% |
| DHR Danaher Corp. | 0.55% | 2,102,554 | $400.5M | Reduce -1.1% |
| BAC Bank of America Corp. | 0.55% | 6,974,169 | $397.4M | Add +2.1% |
| V Visa Inc. Class A | 0.54% | 1,151,707 | $395.1M | Add +4.0% |
| EXPD Expeditors Intl Wash Inc. | 0.50% | 2,239,665 | $365.0M | Add +2.6% |
| LLY Eli Lilly & Co. | 0.50% | 303,814 | $364.4M | Add +7.2% |
| OMC Omnicom Group | 0.49% | 4,852,121 | $353.4M | Add +3.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.49% | 954,429 | $353.2M | Add +5.6% |
| VEU Vanguard Ftse All-World Ex-U | 0.48% | 4,175,467 | $349.7M | Add +9.6% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.48% | 4,032,317 | $347.3M | Add +4.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.45% | 1,503,856 | $327.7M | Reduce -0.5% |
| CAT Caterpillar Inc. | 0.44% | 300,443 | $319.9M | Reduce -2.1% |
| CSCO Cisco Systems Inc. | 0.43% | 2,642,931 | $310.4M | Reduce -1.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.40% | 393,771 | $290.0M | Add +2.5% |
| CVX Chevron Corp. | 0.39% | 1,728,643 | $286.5M | Add +3.0% |
| MA Mastercard Inc. Class A | 0.37% | 528,506 | $271.4M | Reduce -0.4% |
| IJH iShares Core S&P Midcap ETF | 0.37% | 3,518,181 | $271.3M | Reduce -0.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.35% | 844,581 | $256.0M | Add +4.2% |
| APH Amphenol Corp. Class A | 0.35% | 1,446,839 | $255.1M | Add +21.9% |
| MU Micron Technology Inc. | 0.35% | 218,749 | $252.5M | Reduce -19.9% |
| IEF iShares 7-10 Year Treasury B | 0.35% | 2,666,597 | $252.2M | Reduce -2.1% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 0.35% | 126,484 | $251.6M | Add +3.0% |
| WMT Walmart Inc. | 0.34% | 2,187,871 | $247.8M | Reduce -4.5% |
| LRCX Lam Research Corp. | 0.32% | 535,780 | $232.2M | Reduce -1.7% |
| PG The Procter & Gamble Co. | 0.31% | 1,538,711 | $225.6M | Reduce -0.5% |
| EFV iShares MSCI Eafe Value ETF | 0.28% | 2,670,449 | $204.4M | Reduce -1.7% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.28% | 2,499,328 | $201.4M | Reduce -0.3% |
| SPSB SS SPDR P St C Corp. ETF | 0.27% | 6,659,159 | $199.8M | Add +11.1% |
| ETN Eaton Corp. PLC | 0.27% | 467,540 | $199.2M | Add +0.1% |
| DFAC Dimensional US Core Equity 2 | 0.27% | 4,466,378 | $198.1M | Add +1.2% |
| IEMG iShares Core MSCI Emerging | 0.27% | 2,340,498 | $193.9M | Reduce -3.8% |
| XOM Exxon Mobil Corp. | 0.25% | 1,323,923 | $181.0M | Reduce -2.4% |
| ADI Analog Devices Inc. | 0.24% | 440,359 | $174.9M | Reduce -0.8% |
| IWM iShares Russell 2000 ETF | 0.23% | 567,640 | $170.5M | Reduce -2.2% |
| KMX Carmax Inc. | 0.23% | 3,207,134 | $169.6M | Add +4.5% |
| PANW Palo Alto Networks Inc. | 0.22% | 471,534 | $160.8M | Reduce -3.2% |
| MCD McDonald's Corp. | 0.22% | 584,204 | $157.9M | Reduce -2.3% |
| EFA iShares MSCI Eafe ETF | 0.21% | 1,494,850 | $155.3M | Reduce -1.1% |
| VYM Vanguard High DVD Yield ETF | 0.21% | 965,211 | $152.5M | Add +1.0% |
| BLK BlackRock Inc. | 0.21% | 156,897 | $150.9M | Reduce -4.1% |
| VIG Vanguard Dividend Apprec ETF | 0.21% | 636,627 | $150.6M | Add +2.1% |
| AMD Advanced Micro Devices | 0.19% | 240,012 | $139.4M | Reduce -21.2% |
| PEP Pepsico Inc. | 0.19% | 1,013,808 | $137.3M | Reduce -0.9% |
| MRK Merck & Co. Inc. | 0.19% | 1,064,683 | $136.8M | Reduce -8.5% |
| TSLA Tesla Inc. | 0.19% | 322,476 | $135.6M | Add +1.8% |
| WCN Waste Connections Inc. | 0.19% | 807,983 | $134.7M | Add +5.9% |
| TXN Texas Instruments Inc. | 0.18% | 450,499 | $134.3M | Add +1.9% |
| RTX RTX Corp. | 0.18% | 696,651 | $132.2M | Reduce -3.2% |
| ABT Abbott Laboratories | 0.18% | 1,450,388 | $131.6M | Reduce -16.4% |
| LIN Linde PLC | 0.18% | 245,945 | $127.6M | Add +17.0% |
| SBUX Starbucks Corp. | 0.17% | 1,218,998 | $124.6M | Add +2.5% |
| BEPC Brookfield Renewable Corp. | 0.17% | 3,335,117 | $123.8M | Add +11.4% |
| AMGN Amgen Inc. | 0.17% | 339,825 | $123.1M | Add +1.6% |
| KO The Coca-Cola Co. | 0.17% | 1,513,555 | $123.0M | Add +7.5% |
| SYK Stryker Corp. | 0.16% | 376,287 | $118.5M | Reduce -1.4% |
| ECL Ecolab Inc. | 0.16% | 410,098 | $114.3M | Add +18.8% |
| MPWR Monolithic Power Systems Inc. | 0.16% | 81,895 | $113.2M | Add +10.3% |
| GS Goldman Sachs Group Inc. | 0.15% | 110,233 | $111.5M | Add +2.9% |
| VZ Verizon Communications Inc. | 0.15% | 2,631,065 | $111.4M | Add +6.0% |
| CP Canadian Pacific Kansas City | 0.15% | 1,261,576 | $109.3M | Reduce -5.2% |
Other holdings (6): bonds, preferreds, convertibles and warrants · $8.8M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 6,133 | $7.1M | Add +4.9% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 1,032 | $1.3M | Add +13.2% |
| STRATEGY INC (MSTR 8 PERP) | SERIES A PERP PF | 5,725 | $337K | Reduce -38.4% |
| NPACW New Providence Acq A -CW28 | *W EXP 04/24/203 | 220,000 | $57K | New |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | 255,994 | $26K | No change |
| COHEN & STEERS QUALITY-R | RIGHT 07/15/2026 | 55,840 | $832 | Reduce -8.9% |
Total filed on the 13F, all lines: $72.7B.
Portfolio Sells Q1 2026 → Q2 2026
| XOM Exxon Mobil Corp. | Reduce -2.4% | 0.25% | −0.11 |
| WMT Walmart Inc. | Reduce -4.5% | 0.34% | −0.10 |
| ABT Abbott Laboratories | Reduce -16.4% | 0.18% | −0.10 |
| DHR Danaher Corp. | Reduce -1.1% | 0.55% | −0.08 |
| MCD McDonald's Corp. | Reduce -2.3% | 0.22% | −0.07 |
| MUSA Murphy USA Inc. | Reduce -74.6% | 0.02% | −0.06 |
| IEF iShares 7-10 Year Treasury B | Reduce -2.1% | 0.35% | −0.06 |
| PEP Pepsico Inc. | Reduce -0.9% | 0.19% | −0.06 |
| CME Cme Group Inc. | Reduce -16.1% | 0.07% | −0.06 |
| INTU Intuit Inc. | Reduce -58.8% | 0.02% | −0.05 |
| IAU iShares Gold Trust | Reduce -5.1% | 0.13% | −0.05 |
| TSCO Tractor Supply Company | Reduce -43.6% | 0.02% | −0.04 |
| TMO Thermo Fisher Scientific Inc. | Reduce -18.9% | 0.12% | −0.04 |
| MA Mastercard Inc. Class A | Reduce -0.4% | 0.37% | −0.04 |
| ICE Intercontinental Exchange Inc. | Reduce -0.9% | 0.09% | −0.04 |
| OXY Occidental Petroleum Corp. | Reduce -36.2% | 0.03% | −0.04 |
| TKO Tko Group Holdings Inc. | Reduce -89.1% | 0.00% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -0.5% | 0.31% | −0.04 |
| BLK BlackRock Inc. | Reduce -4.1% | 0.21% | −0.04 |
| SHW The Sherwin-Williams Co. | Reduce -28.8% | 0.08% | −0.04 |
| RMD Resmed Inc. | Reduce -98.6% | 0.00% | −0.04 |
| WM Waste Management Inc. | Reduce -16.5% | 0.09% | −0.04 |
| RTX RTX Corp. | Reduce -3.2% | 0.18% | −0.04 |
| GGG Graco Inc. | Reduce -95.2% | 0.00% | −0.03 |
| LHX L3HARRIS Technologies Inc. | Reduce -2.7% | 0.09% | −0.03 |
| CEF Sprott Physical Gold and Sil | Reduce -22.7% | 0.05% | −0.03 |
| EFV iShares MSCI Eafe Value ETF | Reduce -1.7% | 0.28% | −0.03 |
| RJF Raymond James Financial Inc. | Reduce -97.6% | 0.00% | −0.03 |
| CW Curtiss-Wright Corp. | Reduce -37.7% | 0.05% | −0.03 |
| SYK Stryker Corp. | Reduce -1.4% | 0.16% | −0.03 |
| CRM Salesforce Inc. | Reduce -13.0% | 0.06% | −0.03 |
| NKE Nike Inc. Class B | Reduce -46.7% | 0.02% | −0.03 |
| NEM Newmont Corp. | Reduce -19.3% | 0.05% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -8.5% | 0.19% | −0.03 |
| RGLD Royal Gold Inc. | Reduce -0.7% | 0.07% | −0.03 |
| EFX Equifax Inc. | Reduce -93.9% | 0.00% | −0.03 |
| MDT Medtronic PLC | Reduce -0.2% | 0.11% | −0.03 |
| ENVA Enova International Inc. | Reduce -98.7% | 0.00% | −0.03 |
| HLT Hilton Worldwide Holdings Inc. | Reduce -49.8% | 0.03% | −0.03 |
| BR Broadridge Financial Solutio | Reduce -8.6% | 0.06% | −0.03 |
| CAVA Cava Group Inc. | Reduce -35.6% | 0.03% | −0.03 |
| XLE SS Energy Select Sector | Reduce -2.3% | 0.08% | −0.03 |
| AMKR Amkor Technology Inc. | Reduce -95.2% | 0.00% | −0.03 |
| PWR Quanta Services Inc. | Reduce -41.4% | 0.05% | −0.03 |
| AVY Avery Dennison Corp. | Reduce -40.5% | 0.02% | −0.02 |
| AEM Agnico Eagle Mines Ltd. | Reduce -10.3% | 0.04% | −0.02 |
| VG Venture Global Inc. Class A | Sold out | 0.00% | −0.02 |
| COP Conocophillips | Reduce -0.2% | 0.05% | −0.02 |
| REGN Regeneron Pharmaceuticals | Reduce -8.2% | 0.05% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -1.3% | 0.06% | −0.02 |
Portfolio Buys Q1 2026 → Q2 2026
| GEV GE Vernova Inc. | Add +2.2% | 2.27% | +0.39 |
| GE General Electric | Add +3.6% | 1.85% | +0.31 |
| UBER Uber Technologies Inc. | Add +64.4% | 0.90% | +0.28 |
| IWR iShares Russell Mid-Cap ETF | Add +18.9% | 1.62% | +0.25 |
| TSM Taiwan Semiconductor-SP ADR | Add +1.2% | 0.62% | +0.13 |
| APH Amphenol Corp. Class A | Add +21.9% | 0.35% | +0.12 |
| AVGO Broadcom Inc. | Add +4.5% | 1.05% | +0.11 |
| IWF iShares Russell 1000 Growth | Add +3.2% | 1.98% | +0.11 |
| AMZN Amazon.com Inc. | Add +4.5% | 1.87% | +0.09 |
| LLY Eli Lilly & Co. | Add +7.2% | 0.50% | +0.09 |
| ASML ASML Holding NV-NY Reg SHS | Add +3.0% | 0.35% | +0.09 |
| IJR iShares Core S&P Small-Cap E | Add +2.2% | 1.35% | +0.09 |
| AAPL Apple Inc. | Add +1.6% | 4.04% | +0.08 |
| GLW Corning Inc. | Add +96.6% | 0.10% | +0.07 |
| IWD iShares Russell 1000 Value E | Add +2.8% | 2.06% | +0.05 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.5% | 0.40% | +0.05 |
| NVDA Nvidia Corp. | Add +2.9% | 1.39% | +0.05 |
| TXN Texas Instruments Inc. | Add +1.9% | 0.18% | +0.05 |
| VEA Vanguard Ftse Developed ETF | Add +4.5% | 2.20% | +0.05 |
| KLAC KLA Corp. | Add +8.8% | 0.09% | +0.04 |
| SAMT Strategas Macro Them Opps | Add +55.5% | 0.11% | +0.04 |
| ABBV Abbvie Inc. | Add +4.7% | 0.71% | +0.04 |
| FCEL Fuelcell Energy Inc. | New | 0.04% | +0.04 |
| PGR Progressive Corp. | Add +6.5% | 1.32% | +0.04 |
| UNH Unitedhealth Group Inc. | Add +41.6% | 0.09% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +4.8% | 0.48% | +0.04 |
| TKR Timken Co. | New | 0.04% | +0.04 |
| PULS Pgim Ultra Short Bond ETF | Add +282.6% | 0.05% | +0.04 |
| OUST Ouster Inc. | New | 0.03% | +0.03 |
| KMX Carmax Inc. | Add +4.5% | 0.23% | +0.03 |
| VEU Vanguard Ftse All-World Ex-U | Add +9.6% | 0.48% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +5.6% | 0.49% | +0.03 |
| EXEL Exelixis Inc. | Add +7459.0% | 0.03% | +0.03 |
| SNDK Sandisk Corp. | Add +188.6% | 0.03% | +0.03 |
| KNX Knight-Swift Transportation | Add +152.4% | 0.05% | +0.03 |
| MPWR Monolithic Power Systems Inc. | Add +10.3% | 0.16% | +0.03 |
| FTAI Ftai Aviation Ltd. | Add +619.2% | 0.03% | +0.03 |
| TDC Teradata Corp. | New | 0.03% | +0.03 |
| TFII Tfi International Inc. | New | 0.03% | +0.03 |
| ANF Abercrombie & Fitch Co. Class A | New | 0.03% | +0.03 |
| LFUS Littelfuse Inc. | Add +491.7% | 0.03% | +0.03 |
| CL Colgate-Palmolive Co. | Add +155.5% | 0.05% | +0.03 |
| SMH Vaneck Semiconductor ETF | Add +29.0% | 0.06% | +0.03 |
| IVV iShares Core S&P 500 ETF | Add +2.1% | 0.91% | +0.03 |
| BAC Bank of America Corp. | Add +2.1% | 0.55% | +0.03 |
| DAL Delta Air Lines Inc. | Add +45.1% | 0.06% | +0.03 |
| TER Teradyne Inc. | Add +147.2% | 0.04% | +0.03 |
| POWL Powell Industries Inc. | Add +3.3% | 0.08% | +0.02 |
| USFD US Foods Holding Corp. | New | 0.02% | +0.02 |
| MAS Masco Corp. | Add +1540.8% | 0.03% | +0.02 |
Notes & Other Activity Q1 2026 → Q2 2026
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +4.9% | 6,133 | $7.1M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +13.2% | 1,032 | $1.3M |
| STRATEGY INC (MSTR 8 PERP) | SERIES A PERP PF | Reduce -38.4% | 5,725 | $337K |
| NPACW New Providence Acq A -CW28 | *W EXP 04/24/203 | New | 220,000 | $57K |
| COHEN & STEERS QUALITY-R | RIGHT 07/15/2026 | Reduce -8.9% | 55,840 | $832 |
| BLACKROCK UTILITIES INFR- RT | RIGHT 04/02/2026 | Sold out | 20,608 | $165before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,918 | $72.7B | AAPL, JPM, GOOG, MSFT, GEV |
| Q1 2026 | 1,821 | $64.0B | AAPL, MSFT, JPM, GOOG, VEA |
| Q4 2025 | 1,782 | $64.1B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q3 2025 | 1,788 | $62.2B | MSFT, AAPL, JPM, GOOG, IWF |
| Q2 2025 | 1,760 | $57.0B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q1 2025 | 1,748 | $51.9B | AAPL, MSFT, JPM, BRK.B, GOOG |
| Q4 2024 | 1,743 | $52.3B | AAPL, MSFT, JPM, GOOG, BRK.B |
| Q3 2024 | 1,742 | $51.5B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q2 2024 | 1,749 | $48.2B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q1 2024 | 1,746 | $47.7B | MSFT, AAPL, JPM, BRK.B, HD |