Baird Financial Group, Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed May 14, 2026), Baird Financial Group, Inc. reported 1,821 stock positions worth $64.0 billion. Its top holding was Apple (AAPL) at 4.0% of the portfolio, followed by Microsoft (MSFT, 3.3%) and JPMorgan Chase (JPM, 3.1%). Compared with Q4 2025, it opened 141 new positions, sold out of 102, added to 873 and reduced 726. The biggest buy was Uber Technologies (UBER, shares +589%) and the biggest sale General Electric (GE, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0001648711
- Portfolio Value
- $64.0B (Q1 2026)
- SEC Filing
- 0001648711-26-000004 ↗ filed May 14, 2026
Holdings Value
Holdings 1,821 stocks · $64.0B
| AAPL Apple Inc. | 3.97% | 10,001,362 | $2.5B | Add +1.3% |
| MSFT Microsoft Corp. | 3.34% | 5,782,718 | $2.1B | Add +2.3% |
| JPM JPMorgan Chase & Co. | 3.07% | 6,687,348 | $2.0B | Add +1.7% |
| GOOG Alphabet Inc. Class C | 3.03% | 6,757,501 | $1.9B | Add +1.0% |
| VEA Vanguard Ftse Developed ETF | 2.15% | 21,484,114 | $1.4B | Add +6.8% |
| IWD iShares Russell 1000 Value E | 2.01% | 6,026,778 | $1.3B | Add +3.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.00% | 2,666,968 | $1.3B | Add +2.6% |
| GEV GE Vernova Inc. | 1.87% | 1,373,039 | $1.2B | Reduce -13.6% |
| IWF iShares Russell 1000 Growth | 1.87% | 2,806,999 | $1.2B | Add +3.3% |
| AMZN Amazon.com Inc. | 1.78% | 5,461,894 | $1.1B | Add +27.3% |
| JNJ Johnson & Johnson | 1.73% | 4,524,578 | $1.1B | Add +3.5% |
| GE General Electric filed as GE AEROSPACE | 1.54% | 3,480,286 | $987.6M | Reduce -2.4% |
| HD Home Depot Inc. | 1.50% | 2,915,642 | $958.9M | Add +3.8% |
| META Meta Platforms Inc. Class A | 1.49% | 1,668,044 | $954.3M | Add +4.4% |
| IWR iShares Russell Mid-Cap ETF | 1.36% | 8,969,908 | $872.1M | Add +3.3% |
| NVDA Nvidia Corp. | 1.33% | 4,892,044 | $853.2M | Add +1.8% |
| PGR Progressive Corp. | 1.28% | 4,139,552 | $820.6M | Add +6.8% |
| IJR iShares Core S&P Small-Cap E | 1.26% | 6,464,078 | $803.5M | Add +5.4% |
| SCHW Schwab (charles) Corp. | 1.24% | 8,445,361 | $793.7M | Add +5.9% |
| PH Parker Hannifin Corp. | 1.22% | 875,351 | $783.6M | Reduce -9.2% |
| FAST Fastenal Co. | 1.11% | 15,377,769 | $713.5M | Add +3.6% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 1.09% | 4,358,195 | $696.0M | Add +5.2% |
| TEL Te Connectivity PLC | 1.02% | 3,128,894 | $654.0M | Add +5.2% |
| ORLY O'reilly Automotive Inc. | 0.99% | 6,841,844 | $631.6M | Add +3.9% |
| COST Costco Wholesale Corp. | 0.96% | 615,148 | $613.0M | Add +2.9% |
| AVGO Broadcom Inc. | 0.93% | 1,926,756 | $596.4M | Add +1.9% |
| VGSH Vanguard Short-Term Treasury | 0.93% | 10,154,088 | $594.4M | Add +13.3% |
| VOO Vanguard S&P 500 ETF | 0.89% | 958,001 | $572.5M | Add +9.2% |
| IVV iShares Core S&P 500 ETF | 0.88% | 863,829 | $564.3M | Reduce -8.5% |
| IEFA iShares Core MSCI Eafe ETF | 0.87% | 6,173,951 | $558.9M | Add +5.2% |
| GOOGL Alphabet Inc. Class A | 0.87% | 1,939,965 | $557.9M | Reduce -0.2% |
| VCIT Vanguard Int-Term Corporate | 0.86% | 6,668,337 | $551.8M | Add +11.9% |
| UNP Union Pacific Corp. | 0.79% | 2,076,555 | $503.8M | Add +4.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.75% | 4,976,161 | $479.6M | Add +4.7% |
| WFC Wells Fargo & Co. | 0.74% | 5,982,815 | $476.3M | Add +7.7% |
| BIV Vanguard Intermediate-Term B | 0.67% | 5,596,477 | $431.9M | Add +17.2% |
| ABBV Abbvie Inc. | 0.66% | 1,950,203 | $424.1M | Reduce -1.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.63% | 622,227 | $404.7M | Reduce -3.9% |
| DHR Danaher Corp. | 0.63% | 2,125,922 | $403.1M | Add +4.6% |
| UBER Uber Technologies Inc. | 0.62% | 5,535,270 | $398.2M | Add +589.3% |
| VWO Vanguard Ftse Emerging Marke | 0.59% | 7,028,898 | $379.9M | Add +10.6% |
| OMC Omnicom Group | 0.55% | 4,710,039 | $354.7M | Add +8.2% |
| CVX Chevron Corp. | 0.54% | 1,679,158 | $347.4M | Add +6.8% |
| V Visa Inc. Class A | 0.52% | 1,107,291 | $334.7M | Add +0.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.52% | 6,833,405 | $333.1M | Add +2.4% |
| TSM Taiwan Semiconductor-SP ADR | 0.49% | 933,556 | $315.5M | Add +12.8% |
| EXPD Expeditors Intl Wash Inc. | 0.49% | 2,181,842 | $312.5M | Add +4.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.46% | 1,511,322 | $296.5M | Add +1.7% |
| VTI VG Morningstar TS MKT ETF-US | 0.45% | 903,864 | $290.0M | Add +3.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.45% | 3,810,156 | $286.1M | Add +10.8% |
| WMT Walmart Inc. | 0.44% | 2,291,058 | $284.7M | Reduce -6.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.44% | 641,405 | $280.2M | Add +2.6% |
| MA Mastercard Inc. Class A | 0.41% | 530,614 | $265.1M | Reduce -0.9% |
| LLY Eli Lilly & Co. | 0.41% | 283,474 | $260.7M | Add +2.7% |
| IEF iShares 7-10 Year Treasury B | 0.41% | 2,724,472 | $260.0M | Add +1.1% |
| IJH iShares Core S&P Midcap ETF | 0.37% | 3,539,416 | $239.0M | Add +2.1% |
| XOM Exxon Mobil Corp. | 0.36% | 1,356,023 | $230.1M | Reduce -1.7% |
| PG The Procter & Gamble Co. | 0.35% | 1,546,922 | $223.4M | Reduce -0.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.35% | 384,148 | $221.7M | Reduce -3.4% |
| CAT Caterpillar Inc. | 0.34% | 306,859 | $217.4M | Reduce -4.5% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.33% | 810,773 | $212.4M | Add +4.1% |
| CSCO Cisco Systems Inc. | 0.33% | 2,688,589 | $208.6M | Reduce -4.1% |
| EFV iShares MSCI Eafe Value ETF | 0.32% | 2,716,112 | $201.9M | Add +1.5% |
| MCD McDonald's Corp. | 0.29% | 598,104 | $185.9M | Add +3.7% |
| SPSB SS SPDR P St C Corp. ETF | 0.28% | 5,995,308 | $180.3M | Add +15.8% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.28% | 626,685 | $180.0M | Add +13.4% |
| ABT Abbott Laboratories | 0.28% | 1,733,915 | $178.0M | Reduce -13.1% |
| DFAC Dimensional US Core Equity 2 | 0.27% | 4,414,037 | $171.5M | Reduce -4.9% |
| IEMG iShares Core MSCI Emerging | 0.27% | 2,432,761 | $169.7M | Add +0.8% |
| ETN Eaton Corp. PLC | 0.26% | 467,195 | $167.1M | Add +24.9% |
| ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV | 0.25% | 122,814 | $162.2M | Reduce -13.0% |
| PEP Pepsico Inc. | 0.25% | 1,023,213 | $158.9M | Add +8.6% |
| BLK BlackRock Inc. | 0.25% | 163,584 | $157.3M | Reduce -7.9% |
| APH Amphenol Corp. Class A | 0.23% | 1,187,029 | $150.0M | Add +2.0% |
| EFA iShares MSCI Eafe ETF | 0.23% | 1,511,924 | $146.9M | Add +7.4% |
| IWM iShares Russell 2000 ETF | 0.22% | 580,208 | $143.9M | Reduce -1.2% |
| VYM Vanguard High DVD Yield ETF | 0.22% | 955,524 | $141.5M | Add +2.9% |
| ADI Analog Devices Inc. | 0.22% | 443,864 | $141.2M | Reduce -4.9% |
| MRK Merck & Co. Inc. | 0.22% | 1,163,093 | $139.9M | Reduce -10.3% |
| RTX RTX Corp. | 0.22% | 719,785 | $138.8M | Reduce -1.8% |
| VIG Vanguard Dividend Apprec ETF | 0.21% | 623,599 | $134.1M | Reduce -2.7% |
| KMX Carmax Inc. | 0.20% | 3,068,452 | $127.6M | Add +15.3% |
| SYK Stryker Corp. | 0.20% | 381,606 | $125.4M | Reduce -1.3% |
| VZ Verizon Communications Inc. | 0.19% | 2,481,311 | $124.6M | Add +1.3% |
| WCN Waste Connections Inc. | 0.19% | 762,965 | $123.9M | Add +19.7% |
| BEPC Brookfield Renewable Corp. | 0.19% | 2,995,014 | $119.3M | Add +29.3% |
| IAU iShares Gold Trust | 0.19% | 1,348,186 | $118.9M | Reduce -2.0% |
| TSLA Tesla Inc. | 0.18% | 316,798 | $117.8M | Reduce -5.8% |
| AMGN Amgen Inc. | 0.18% | 334,329 | $117.6M | Add +16.1% |
| LRCX Lam Research Corp. | 0.18% | 544,962 | $116.4M | Reduce -11.8% |
| KO The Coca-Cola Co. | 0.17% | 1,408,533 | $107.1M | Add +4.9% |
| SBUX Starbucks Corp. | 0.17% | 1,188,947 | $106.5M | Reduce -4.5% |
| PCAR Paccar Inc. | 0.16% | 912,155 | $105.4M | Reduce -4.3% |
| CP Canadian Pacific Kansas City | 0.16% | 1,330,716 | $104.7M | Add +30.1% |
| LIN Linde PLC | 0.16% | 210,217 | $104.2M | Add +15.5% |
| ONC Beone Medicines Ltd.-ADR | 0.16% | 349,651 | $103.8M | Add +14.9% |
| TMO Thermo Fisher Scientific Inc. | 0.16% | 207,003 | $101.7M | Reduce -9.0% |
| GLD SPDR Gold Shares | 0.16% | 236,225 | $101.6M | Reduce -7.7% |
| IVW iShares S&P 500 Growth ETF | 0.16% | 883,779 | $100.0M | Add +0.2% |
| TCAF T Rowe PRC Cap Appreciation | 0.15% | 2,758,226 | $98.2M | Reduce -1.4% |
Other holdings (5): bonds, preferreds, convertibles and warrants · $8.5M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 5,845 | $6.8M | Add +2.0% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 912 | $1.1M | Reduce -3.8% |
| STRATEGY INC (MSTR 8 PERP) | SERIES A PERP PF | 9,300 | $658K | No change |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | 255,994 | $28K | No change |
| BLACKROCK UTILITIES INFR- RT | RIGHT 04/02/2026 | 20,608 | $165 | Reduce -13.8% |
Total filed on the 13F, all lines: $64.0B.
Portfolio Sells Q4 2025 → Q1 2026
| GE General Electric | Reduce -2.4% | 1.54% | −0.17 |
| HDB HDFC Bank Ltd.-ADR | Sold out | 0.00% | −0.15 |
| NVO Novo-Nordisk A/S-Spons ADR | Reduce -83.4% | 0.02% | −0.13 |
| IVV iShares Core S&P 500 ETF | Reduce -8.5% | 0.88% | −0.13 |
| SPGI S&P Global Inc. | Reduce -37.5% | 0.12% | −0.12 |
| ABT Abbott Laboratories | Reduce -13.1% | 0.28% | −0.11 |
| TEAM Atlassian Corp. Class A | Sold out | 0.00% | −0.10 |
| PH Parker Hannifin Corp. | Reduce -9.2% | 1.22% | −0.10 |
| GOOGL Alphabet Inc. Class A | Reduce -0.2% | 0.87% | −0.08 |
| CDNS Cadence Design SYS Inc. | Reduce -73.0% | 0.02% | −0.07 |
| PEN Penumbra Inc. | Sold out | 0.00% | −0.07 |
| ACN Accenture PLC Class A | Reduce -33.2% | 0.07% | −0.07 |
| MA Mastercard Inc. Class A | Reduce -0.9% | 0.41% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.9% | 0.63% | −0.06 |
| INTU Intuit Inc. | Reduce -14.0% | 0.07% | −0.05 |
| CRM Salesforce Inc. | Reduce -10.4% | 0.09% | −0.05 |
| TSLA Tesla Inc. | Reduce -5.8% | 0.18% | −0.05 |
| BLK BlackRock Inc. | Reduce -7.9% | 0.25% | −0.05 |
| QCOM Qualcomm Inc. | Reduce -3.3% | 0.13% | −0.05 |
| EXAS Exact Sciences Corp. | Sold out | 0.00% | −0.05 |
| ADP Automatic Data Processing | Reduce -3.6% | 0.15% | −0.05 |
| TMO Thermo Fisher Scientific Inc. | Reduce -9.0% | 0.16% | −0.05 |
| ORCL Oracle Corp. | Reduce -8.6% | 0.10% | −0.04 |
| ELF Elf Beauty Inc. | Sold out | 0.00% | −0.04 |
| IBM Intl Business Machines Corp. | Reduce -5.8% | 0.14% | −0.04 |
| EPAM Epam Systems Inc. | Sold out | 0.00% | −0.04 |
| BWXT BWX Technologies Inc. | Reduce -76.4% | 0.02% | −0.04 |
| WST West Pharmaceutical Services | Reduce -60.8% | 0.02% | −0.04 |
| ABBV Abbvie Inc. | Reduce -1.2% | 0.66% | −0.04 |
| NOW ServiceNow Inc. | Reduce -8.1% | 0.07% | −0.04 |
| BR Broadridge Financial Solutio | Reduce -5.9% | 0.08% | −0.04 |
| AXP American Express Co. | Reduce -18.2% | 0.08% | −0.04 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -3.4% | 0.35% | −0.03 |
| PTC PTC Inc. | Reduce -96.7% | 0.00% | −0.03 |
| CPRT Copart Inc. | Reduce -72.0% | 0.01% | −0.03 |
| FISV Fiserv Inc. | Reduce -58.6% | 0.02% | −0.03 |
| ZBRA Zebra Technologies Corp. Class A | Reduce -90.8% | 0.00% | −0.03 |
| SMTI Sanara Medtech Inc. | Reduce -97.2% | 0.00% | −0.03 |
| TWLO Twilio Inc. Class A | Reduce -40.3% | 0.03% | −0.03 |
| IUSV iShares Core S&P U.S. Value | Reduce -57.3% | 0.02% | −0.03 |
| VEEV Veeva Systems Inc. Class A | Reduce -23.8% | 0.04% | −0.03 |
| XLG Invesco S&P 500 Top 50 ETF | Reduce -70.7% | 0.01% | −0.03 |
| FOUR SHIFT4 Payments Inc. Class A | Reduce -97.7% | 0.00% | −0.03 |
| JEPI JPMorgan Equity Premium Inco | Reduce -27.7% | 0.06% | −0.03 |
| BJ Bj's Wholesale Club Holdings | Reduce -55.8% | 0.02% | −0.02 |
| CROX Crocs Inc. | Reduce -85.7% | 0.00% | −0.02 |
| USB US Bancorp | Reduce -12.8% | 0.14% | −0.02 |
| PLTR Palantir Technologies Inc. Class A | Reduce -5.6% | 0.08% | −0.02 |
| ISRG Intuitive Surgical Inc. | Reduce -3.0% | 0.09% | −0.02 |
| BSX Boston Scientific Corp. | Reduce -36.4% | 0.02% | −0.02 |
Portfolio Buys Q4 2025 → Q1 2026
| UBER Uber Technologies Inc. | Add +589.3% | 0.62% | +0.52 |
| JNJ Johnson & Johnson | Add +3.5% | 1.73% | +0.32 |
| AMZN Amazon.com Inc. | Add +27.3% | 1.78% | +0.23 |
| VEA Vanguard Ftse Developed ETF | Add +6.8% | 2.15% | +0.19 |
| FAST Fastenal Co. | Add +3.6% | 1.11% | +0.19 |
| CVX Chevron Corp. | Add +6.8% | 0.54% | +0.17 |
| COST Costco Wholesale Corp. | Add +2.9% | 0.96% | +0.15 |
| VGSH Vanguard Short-Term Treasury | Add +13.3% | 0.93% | +0.11 |
| IJR iShares Core S&P Small-Cap E | Add +5.4% | 1.26% | +0.11 |
| TSM Taiwan Semiconductor-SP ADR | Add +12.8% | 0.49% | +0.10 |
| TJX TJX Companies Inc. | Add +5.2% | 1.09% | +0.10 |
| BIV Vanguard Intermediate-Term B | Add +17.2% | 0.67% | +0.10 |
| IWD iShares Russell 1000 Value E | Add +3.0% | 2.01% | +0.09 |
| VCIT Vanguard Int-Term Corporate | Add +11.9% | 0.86% | +0.08 |
| ETN Eaton Corp. PLC | Add +24.9% | 0.26% | +0.08 |
| UNP Union Pacific Corp. | Add +4.2% | 0.79% | +0.07 |
| VWO Vanguard Ftse Emerging Marke | Add +10.6% | 0.59% | +0.06 |
| IWR iShares Russell Mid-Cap ETF | Add +3.3% | 1.36% | +0.06 |
| EOG EOG Resources Inc. | Add +25.1% | 0.14% | +0.06 |
| IEFA iShares Core MSCI Eafe ETF | Add +5.2% | 0.87% | +0.05 |
| VEU Vanguard Ftse All-World Ex-U | Add +10.8% | 0.45% | +0.05 |
| ORLY O'reilly Automotive Inc. | Add +3.9% | 0.99% | +0.05 |
| BEPC Brookfield Renewable Corp. | Add +29.3% | 0.19% | +0.05 |
| RGLD Royal Gold Inc. | Add +69.5% | 0.10% | +0.05 |
| CP Canadian Pacific Kansas City | Add +30.1% | 0.16% | +0.05 |
| CME Cme Group Inc. | Add +41.4% | 0.13% | +0.04 |
| OXY Occidental Petroleum Corp. | Add +70.8% | 0.07% | +0.04 |
| TXN Texas Instruments Inc. | Add +29.7% | 0.13% | +0.04 |
| LIN Linde PLC | Add +15.5% | 0.16% | +0.04 |
| WWD Woodward Inc. | Add +2271.7% | 0.04% | +0.04 |
| DE Deere & Co. | Add +13.5% | 0.15% | +0.04 |
| HUBB Hubbell Inc. | Add +1942.7% | 0.04% | +0.04 |
| VZ Verizon Communications Inc. | Add +1.3% | 0.19% | +0.04 |
| KMX Carmax Inc. | Add +15.3% | 0.20% | +0.04 |
| SPSB SS SPDR P St C Corp. ETF | Add +15.8% | 0.28% | +0.04 |
| PEP Pepsico Inc. | Add +8.6% | 0.25% | +0.04 |
| AMGN Amgen Inc. | Add +16.1% | 0.18% | +0.04 |
| VOO Vanguard S&P 500 ETF | Add +9.2% | 0.89% | +0.04 |
| AVDE Avantis International Equity | Add +2561.6% | 0.04% | +0.03 |
| CGSD Cap Group Short Duration | Add +209.5% | 0.05% | +0.03 |
| ULS Ul Solutions Inc. Class A | Add +206.0% | 0.05% | +0.03 |
| AMPX Amprius Technologies Inc. | Add +104.9% | 0.04% | +0.03 |
| DUK Duke Energy Corp. | Add +14.6% | 0.14% | +0.03 |
| JHMM John Hancock Multi Fact Mid | New | 0.03% | +0.03 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +13.4% | 0.28% | +0.03 |
| XLE SS Energy Select Sector | Add +2.0% | 0.10% | +0.03 |
| ALGN Align Technology Inc. | Add +743.4% | 0.03% | +0.03 |
| MSI Motorola Solutions Inc. | Add +30.1% | 0.08% | +0.03 |
| BEKE Ke Holdings Inc.-ADR | Add +31.2% | 0.13% | +0.03 |
| XLV SS Health Care Select Sector | Add +102.0% | 0.05% | +0.03 |
Notes & Other Activity Q4 2025 → Q1 2026
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +2.0% | 5,845 | $6.8M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Reduce -3.8% | 912 | $1.1M |
| BLACKROCK UTILITIES INFR- RT | RIGHT 04/02/2026 | Reduce -13.8% | 20,608 | $165 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,918 | $72.7B | AAPL, JPM, GOOG, MSFT, GEV |
| Q1 2026 | 1,821 | $64.0B | AAPL, MSFT, JPM, GOOG, VEA |
| Q4 2025 | 1,782 | $64.1B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q3 2025 | 1,788 | $62.2B | MSFT, AAPL, JPM, GOOG, IWF |
| Q2 2025 | 1,760 | $57.0B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q1 2025 | 1,748 | $51.9B | AAPL, MSFT, JPM, BRK.B, GOOG |
| Q4 2024 | 1,743 | $52.3B | AAPL, MSFT, JPM, GOOG, BRK.B |
| Q3 2024 | 1,742 | $51.5B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q2 2024 | 1,749 | $48.2B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q1 2024 | 1,746 | $47.7B | MSFT, AAPL, JPM, BRK.B, HD |