Baird Financial Group, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 14, 2024), Baird Financial Group, Inc. reported 1,746 stock positions worth $47.7 billion. Its top holding was Microsoft (MSFT) at 4.7% of the portfolio, followed by Apple (AAPL, 3.4%) and JPMorgan Chase (JPM, 2.4%). Compared with Q4 2023, it opened 120 new positions, sold out of 76, added to 858 and reduced 672. The biggest buy was Progressive (PGR, shares +3%) and the biggest sale Gxo Logistics (GXO, shares −92%).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0001648711
- Portfolio Value
- $47.7B (Q1 2024)
- SEC Filing
- 0001648711-24-000010 ↗ filed May 14, 2024
Holdings Value
Holdings 1,746 stocks · $47.7B
| MSFT Microsoft Corp. | 4.67% | 5,294,971 | $2.2B | Add +1.1% |
| AAPL Apple Inc. | 3.37% | 9,358,782 | $1.6B | Add +0.2% |
| JPM JPMorgan Chase & Co. | 2.40% | 5,703,231 | $1.1B | Add +1.7% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.99% | 2,251,395 | $946.8M | Add +2.4% |
| HD Home Depot Inc. | 1.89% | 2,349,017 | $901.1M | Add +1.5% |
| GOOG Alphabet Inc. Class C | 1.86% | 5,812,122 | $885.0M | Add +2.0% |
| VEA Vanguard Ftse Developed ETF | 1.77% | 16,814,474 | $843.6M | Add +4.7% |
| IWF iShares Russell 1000 Growth | 1.62% | 2,295,493 | $773.7M | Reduce -1.1% |
| PGR Progressive Corp. | 1.59% | 3,671,939 | $759.4M | Add +2.6% |
| IWR iShares Russell Mid-Cap ETF | 1.40% | 7,921,533 | $666.1M | Add +1.5% |
| IWD iShares Russell 1000 Value E | 1.39% | 3,695,068 | $661.8M | Add +0.6% |
| JNJ Johnson & Johnson | 1.33% | 4,006,875 | $633.8M | Add +2.0% |
| FAST Fastenal Co. | 1.30% | 8,011,647 | $618.0M | Add +1.1% |
| COST Costco Wholesale Corp. | 0.95% | 620,998 | $455.0M | Reduce -1.5% |
| ORLY O'reilly Automotive Inc. | 0.95% | 403,015 | $455.0M | Add +2.1% |
| UNP Union Pacific Corp. | 0.91% | 1,773,898 | $436.3M | Add +2.0% |
| NVDA Nvidia Corp. | 0.91% | 479,641 | $433.4M | Reduce -2.7% |
| META Meta Platforms Inc. Class A | 0.91% | 888,984 | $431.7M | Add +6.3% |
| AMZN Amazon.com Inc. | 0.89% | 2,353,723 | $424.6M | Add +2.0% |
| SCHW Schwab (charles) Corp. | 0.88% | 5,778,414 | $418.0M | Add +4.3% |
| GE General Electric | 0.86% | 2,350,079 | $412.5M | Add +3.7% |
| IJR iShares Core S&P Small-Cap E | 0.86% | 3,723,242 | $411.5M | Add +3.0% |
| VOO Vanguard S&P 500 ETF | 0.85% | 845,469 | $406.4M | Add +0.4% |
| IEFA iShares Core MSCI Eafe ETF | 0.85% | 5,473,205 | $406.2M | Add +5.4% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.84% | 3,287,955 | $402.3M | Add +11.5% |
| PH Parker Hannifin Corp. | 0.84% | 717,456 | $398.8M | Add +3.2% |
| ABBV Abbvie Inc. | 0.82% | 2,157,509 | $392.9M | Add +3.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.72% | 3,375,029 | $342.3M | Add +3.5% |
| TEL Te Connectivity Ltd. | 0.69% | 2,271,313 | $329.9M | Add +2.8% |
| IVV iShares Core S&P 500 ETF | 0.69% | 623,204 | $327.6M | Reduce -8.5% |
| V Visa Inc. Class A | 0.65% | 1,109,395 | $309.6M | Reduce -2.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.63% | 569,868 | $298.1M | Reduce -1.5% |
| GOOGL Alphabet Inc. Class A | 0.62% | 1,965,540 | $296.7M | Add +1.6% |
| CSCO Cisco Systems Inc. | 0.61% | 5,816,910 | $290.3M | Reduce -2.1% |
| CVX Chevron Corp. | 0.60% | 1,812,469 | $285.9M | Add +6.3% |
| MRK Merck & Co. Inc. | 0.59% | 2,133,578 | $281.5M | Reduce -2.3% |
| USB US Bancorp | 0.57% | 6,039,217 | $270.0M | Add +2.5% |
| PG The Procter & Gamble Co. | 0.56% | 1,637,912 | $265.8M | Add +1.3% |
| MA Mastercard Inc. Class A | 0.52% | 515,710 | $248.4M | Add +2.2% |
| PEP Pepsico Inc. | 0.50% | 1,367,618 | $239.3M | Reduce -1.0% |
| OMC Omnicom Group | 0.50% | 2,446,532 | $236.7M | Add +3.2% |
| AVGO Broadcom Inc. | 0.49% | 177,398 | $235.1M | Add +0.8% |
| IWM iShares Russell 2000 ETF | 0.49% | 1,114,425 | $234.4M | Add +0.4% |
| ABT Abbott Laboratories | 0.48% | 2,029,909 | $230.7M | Reduce -0.1% |
| UNH Unitedhealth Group Inc. | 0.48% | 463,179 | $229.1M | Reduce -2.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.47% | 1,366,292 | $222.5M | Reduce -0.1% |
| BIV Vanguard Intermediate-Term B | 0.44% | 2,778,750 | $209.5M | Add +21.8% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.44% | 5,518,481 | $209.3M | Add +1.7% |
| EXPD Expeditors Intl Wash Inc. | 0.42% | 1,638,363 | $199.2M | Add +1.8% |
| IJH iShares Core S&P Midcap ETF | 0.41% | 3,183,951 | $193.4M | Add +1.9% |
| WFC Wells Fargo & Co. | 0.40% | 3,297,576 | $191.1M | Add +2.0% |
| LLY Eli Lilly & Co. | 0.39% | 237,627 | $184.9M | Add +4.8% |
| IEF iShares 7-10 Year Treasury B | 0.39% | 1,945,098 | $184.1M | Add +12.9% |
| PFE Pfizer Inc. | 0.38% | 6,525,663 | $181.1M | Add +6.3% |
| MCD McDonald's Corp. | 0.37% | 619,620 | $174.7M | Add +1.4% |
| BLK BlackRock Finance Inc. | 0.36% | 207,467 | $173.0M | Add +1.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.36% | 744,287 | $170.1M | Add +4.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.34% | 630,496 | $163.9M | Add +2.8% |
| VGSH Vanguard Short-Term Treasury | 0.32% | 2,634,950 | $153.0M | Add +9.3% |
| SBUX Starbucks Corp. | 0.31% | 1,641,105 | $150.0M | Add +4.6% |
| TSM Taiwan Semiconductor-SP ADR | 0.31% | 1,092,530 | $148.6M | Reduce -0.6% |
| VCIT Vanguard Int-Term Corporate | 0.31% | 1,845,028 | $148.5M | Add +8.5% |
| VWO Vanguard Ftse Emerging Marke | 0.31% | 3,506,472 | $146.5M | Reduce -3.1% |
| CAT Caterpillar Inc. | 0.31% | 397,511 | $145.7M | Reduce -8.4% |
| KMX Carmax Inc. | 0.31% | 1,671,995 | $145.6M | Add +5.0% |
| WSO Watsco Inc. | 0.30% | 335,612 | $145.0M | Reduce -1.3% |
| DFAC Dimensional US Core Equity 2 | 0.30% | 4,517,839 | $144.3M | Add +0.4% |
| ETN Eaton Corp. PLC | 0.30% | 459,206 | $143.6M | Reduce -2.5% |
| FISV Fiserv Inc. | 0.29% | 875,248 | $139.9M | Reduce -1.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.29% | 2,371,824 | $139.1M | Add +4.9% |
| CPRT Copart Inc. | 0.29% | 2,392,440 | $138.6M | Reduce -18.1% |
| WMT Walmart Inc. | 0.28% | 2,252,566 | $135.5M | Add +0.7% |
| DXCM Dexcom Inc. | 0.28% | 976,761 | $135.5M | Reduce -1.4% |
| XOM Exxon Mobil Corp. | 0.28% | 1,161,094 | $135.0M | Add +0.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.28% | 534,915 | $133.7M | Add +7.4% |
| BR Broadridge Financial Solutio | 0.28% | 651,856 | $133.5M | Reduce -0.6% |
| IDXX Idexx Laboratories Inc. | 0.28% | 245,228 | $132.4M | Reduce -10.7% |
| ITW Illinois Tool Works | 0.27% | 486,494 | $130.5M | Add +2.2% |
| PCAR Paccar Inc. | 0.27% | 1,048,525 | $129.9M | Add +0.6% |
| POOL Pool Corp. | 0.26% | 310,444 | $125.3M | Reduce -7.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.26% | 281,601 | $125.0M | Add +3.0% |
| ADP Automatic Data Processing | 0.26% | 500,389 | $125.0M | Reduce -0.4% |
| EFV iShares MSCI Eafe Value ETF | 0.26% | 2,277,485 | $123.9M | Add +0.7% |
| PAYX Paychex Inc. | 0.25% | 977,810 | $120.1M | Add +1.7% |
| TMO Thermo Fisher Scientific Inc. | 0.25% | 206,469 | $120.0M | Add +0.9% |
| SHW The Sherwin-Williams Co. | 0.25% | 344,196 | $119.5M | Reduce -0.9% |
| ACN Accenture PLC Class A | 0.25% | 339,285 | $117.6M | Reduce -7.5% |
| QCOM Qualcomm Inc. | 0.24% | 683,740 | $115.8M | Reduce -7.6% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.24% | 896,012 | $115.0M | Add +5.0% |
| SPGI S&P Global Inc. | 0.24% | 265,228 | $112.8M | Add +5.2% |
| TGT Target Corp. | 0.24% | 636,442 | $112.8M | Reduce -0.1% |
| SYK Stryker Corp. | 0.23% | 312,209 | $111.7M | Reduce -0.2% |
| CSGP Costar Group Inc. | 0.23% | 1,138,541 | $110.0M | Reduce -0.8% |
| VIG Vanguard Dividend Apprec ETF | 0.23% | 600,574 | $109.7M | Reduce -3.4% |
| ICLR Icon PLC | 0.23% | 323,229 | $108.6M | Reduce -23.3% |
| CDW CDW Corp. | 0.23% | 424,125 | $108.5M | Reduce -1.7% |
| MPWR Monolithic Power Systems Inc. | 0.23% | 160,128 | $108.5M | Add +1.7% |
| EFA iShares MSCI Eafe ETF | 0.23% | 1,351,733 | $107.9M | Reduce -4.9% |
| VEEV Veeva Systems Inc. Class A | 0.22% | 457,993 | $106.1M | Reduce -0.9% |
| ASML ASML Holding NV-NY Reg SHS | 0.22% | 109,212 | $106.0M | Add +1.9% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $3.1M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 1,834 | $2.2M | Add +9.3% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 477 | $569K | Add +0.2% |
| ABLLW East Resources Acquis -CW27 | *W EXP 06/30/202 | 357,400 | $229K | No change |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | 400,994 | $41K | Add +33.2% |
Total filed on the 13F, all lines: $47.7B.
Portfolio Sells Q4 2023 → Q1 2024
| GXO Gxo Logistics Inc. | Reduce -92.2% | 0.01% | −0.14 |
| TSLA Tesla Inc. | Reduce -6.9% | 0.18% | −0.12 |
| AGG iShares Core U.S. Aggregate | Reduce -46.5% | 0.10% | −0.11 |
| NKE Nike Inc. Class B | Reduce -40.3% | 0.09% | −0.10 |
| UNH Unitedhealth Group Inc. | Reduce -2.8% | 0.48% | −0.09 |
| DHI D.R. Horton Inc. | Reduce -43.6% | 0.12% | −0.09 |
| CSCO Cisco Systems Inc. | Reduce -2.1% | 0.61% | −0.08 |
| IDXX Idexx Laboratories Inc. | Reduce -10.7% | 0.28% | −0.07 |
| PODD Insulet Corp. | Reduce -9.2% | 0.13% | −0.07 |
| NEE Nextera Energy Inc. | Reduce -35.3% | 0.11% | −0.07 |
| PTC PTC Inc. | Reduce -23.3% | 0.20% | −0.06 |
| GLOB Globant SA | Reduce -1.3% | 0.20% | −0.06 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -20.7% | 0.16% | −0.06 |
| MKTX Marketaxess Holdings Inc. | Reduce -7.3% | 0.10% | −0.06 |
| IVV iShares Core S&P 500 ETF | Reduce -8.5% | 0.69% | −0.05 |
| ADM Archer-Daniels-Midland Co. | Reduce -61.6% | 0.02% | −0.05 |
| RTX RTX Corp. | Reduce -28.5% | 0.16% | −0.05 |
| CTAS Cintas Corp. | Reduce -32.7% | 0.12% | −0.05 |
| ACN Accenture PLC Class A | Reduce -7.5% | 0.25% | −0.05 |
| APTV Aptiv Irish Holdings Ltd. | Reduce -6.9% | 0.14% | −0.05 |
| ICLR Icon PLC | Reduce -23.3% | 0.23% | −0.04 |
| SPAB SS SPDR P Agg Bond ETF | Sold out | 0.00% | −0.04 |
| DT Dynatrace Inc. | Reduce -1.1% | 0.14% | −0.04 |
| POOL Pool Corp. | Reduce -7.3% | 0.26% | −0.04 |
| SEDG Solaredge Technologies Inc. | Sold out | 0.00% | −0.04 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -36.9% | 0.05% | −0.04 |
| UPS United Parcel Service Class B | Reduce -2.4% | 0.22% | −0.04 |
| PNW Pinnacle West Capital | Reduce -79.9% | 0.01% | −0.04 |
| CPRT Copart Inc. | Reduce -18.1% | 0.29% | −0.04 |
| ADBE Adobe Inc. | Reduce -15.1% | 0.07% | −0.04 |
| INTC Intel Corp. | Reduce -0.7% | 0.14% | −0.04 |
| TXN Texas Instruments Inc. | Reduce -15.3% | 0.13% | −0.03 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -20.8% | 0.09% | −0.03 |
| BF.B Brown-Forman Corp. Class B | Reduce -27.1% | 0.05% | −0.03 |
| PEP Pepsico Inc. | Reduce -1.0% | 0.50% | −0.03 |
| HON Honeywell International Inc. | Reduce -9.6% | 0.14% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -3.1% | 0.31% | −0.03 |
| IBB iShares Biotechnology ETF | Reduce -54.0% | 0.02% | −0.03 |
| MUB iShares National Muni Bond E | Reduce -25.7% | 0.07% | −0.03 |
| IEMG iShares Core MSCI Emerging | Reduce -6.9% | 0.22% | −0.03 |
| IUSV iShares Core S&P U.S. Value | Reduce -48.7% | 0.03% | −0.03 |
| KEYS Keysight Technologies Inc. | Reduce -58.9% | 0.02% | −0.03 |
| AMGN Amgen Inc. | Reduce -3.5% | 0.20% | −0.03 |
| WSO Watsco Inc. | Reduce -1.3% | 0.30% | −0.03 |
| BR Broadridge Financial Solutio | Reduce -0.6% | 0.28% | −0.03 |
| RBC RBC Bearings Inc. | Reduce -1.0% | 0.17% | −0.03 |
| NEM Newmont Corp. | Reduce -26.5% | 0.04% | −0.03 |
| V Visa Inc. Class A | Reduce -2.6% | 0.65% | −0.03 |
| ABT Abbott Laboratories | Reduce -0.1% | 0.48% | −0.03 |
| SAM Boston Beer Company Inc. Class A | Reduce -0.7% | 0.11% | −0.03 |
Portfolio Buys Q4 2023 → Q1 2024
| PGR Progressive Corp. | Add +2.6% | 1.59% | +0.29 |
| DIS The Walt Disney Co. | Add +11.5% | 0.84% | +0.24 |
| META Meta Platforms Inc. Class A | Add +6.3% | 0.91% | +0.23 |
| JPM JPMorgan Chase & Co. | Add +1.7% | 2.40% | +0.22 |
| GE General Electric | Add +3.7% | 0.86% | +0.21 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.4% | 1.99% | +0.20 |
| MSFT Microsoft Corp. | Add +1.1% | 4.67% | +0.18 |
| BURL Burlington Stores Inc. | Add +10051.4% | 0.15% | +0.15 |
| FAST Fastenal Co. | Add +1.1% | 1.30% | +0.13 |
| FOUR SHIFT4 Payments Inc. Class A | Add +1096.2% | 0.13% | +0.12 |
| PH Parker Hannifin Corp. | Add +3.2% | 0.84% | +0.11 |
| ORLY O'reilly Automotive Inc. | Add +2.1% | 0.95% | +0.10 |
| APPF Appfolio Inc. Class A | Add +11284.8% | 0.09% | +0.09 |
| AMZN Amazon.com Inc. | Add +2.0% | 0.89% | +0.09 |
| LLY Eli Lilly & Co. | Add +4.8% | 0.39% | +0.09 |
| ABBV Abbvie Inc. | Add +3.0% | 0.82% | +0.08 |
| PEN Penumbra Inc. | New | 0.08% | +0.08 |
| HD Home Depot Inc. | Add +1.5% | 1.89% | +0.06 |
| CGCP Cap Group Core Plus Income | Add +657.7% | 0.07% | +0.06 |
| FIS Fidelity National Info Serv | Add +51.4% | 0.12% | +0.05 |
| AVGO Broadcom Inc. | Add +0.8% | 0.49% | +0.05 |
| IBM Intl Business Machines Corp. | Add +17.7% | 0.21% | +0.04 |
| BIV Vanguard Intermediate-Term B | Add +21.8% | 0.44% | +0.04 |
| PCAR Paccar Inc. | Add +0.6% | 0.27% | +0.04 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +5.0% | 0.24% | +0.04 |
| WFC Wells Fargo & Co. | Add +2.0% | 0.40% | +0.04 |
| TCAF T Rowe PRC Cap Appreciation | New | 0.04% | +0.04 |
| ASML ASML Holding NV-NY Reg SHS | Add +1.9% | 0.22% | +0.04 |
| VLO Valero Energy Corp. | Add +10.1% | 0.15% | +0.04 |
| BJ Bj's Wholesale Club Holdings | Add +29.4% | 0.13% | +0.03 |
| AEP American Electric Power | Add +45.1% | 0.11% | +0.03 |
| MA Mastercard Inc. Class A | Add +2.2% | 0.52% | +0.03 |
| OMC Omnicom Group | Add +3.2% | 0.50% | +0.03 |
| EMR Emerson Electric Co. | Add +14.7% | 0.15% | +0.03 |
| VONG Vanguard Russell 1000 Growth | Add +603.5% | 0.03% | +0.03 |
| DUHP Dimensional US High Profi Et | Add +1495.7% | 0.03% | +0.03 |
| KMX Carmax Inc. | Add +5.0% | 0.31% | +0.03 |
| BRK.A Berkshire Hathaway Inc. Class A | Add +18.2% | 0.12% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +2.0% | 1.86% | +0.02 |
| IR Ingersoll-Rand Inc. | Add +0.6% | 0.20% | +0.02 |
| XLG Invesco S&P 500 Top 50 ETF | Add +2582.8% | 0.02% | +0.02 |
| BAC Bank of America Corp. | Add +1.7% | 0.44% | +0.02 |
| MDT Medtronic PLC | Add +17.0% | 0.18% | +0.02 |
| CROX Crocs Inc. | Add +13.8% | 0.06% | +0.02 |
| BEKE Ke Holdings Inc.-ADR | Add +85.0% | 0.07% | +0.02 |
| CMG Chipotle Mexican Grill Inc. | Add +2.7% | 0.12% | +0.02 |
| SE Sea Ltd.-ADR | Add +12.0% | 0.08% | +0.02 |
| TJX TJX Companies Inc. | Add +3.5% | 0.72% | +0.02 |
| CVX Chevron Corp. | Add +6.3% | 0.60% | +0.02 |
| XOM Exxon Mobil Corp. | Add +0.6% | 0.28% | +0.02 |
Notes & Other Activity Q4 2023 → Q1 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +9.3% | 1,834 | $2.2M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +0.2% | 477 | $569K |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | Add +33.2% | 400,994 | $41K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,918 | $72.7B | AAPL, JPM, GOOG, MSFT, GEV |
| Q1 2026 | 1,821 | $64.0B | AAPL, MSFT, JPM, GOOG, VEA |
| Q4 2025 | 1,782 | $64.1B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q3 2025 | 1,788 | $62.2B | MSFT, AAPL, JPM, GOOG, IWF |
| Q2 2025 | 1,760 | $57.0B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q1 2025 | 1,748 | $51.9B | AAPL, MSFT, JPM, BRK.B, GOOG |
| Q4 2024 | 1,743 | $52.3B | AAPL, MSFT, JPM, GOOG, BRK.B |
| Q3 2024 | 1,742 | $51.5B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q2 2024 | 1,749 | $48.2B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q1 2024 | 1,746 | $47.7B | MSFT, AAPL, JPM, BRK.B, HD |