Baird Financial Group, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Baird Financial Group, Inc. reported 1,749 stock positions worth $48.2 billion. Its top holding was Microsoft (MSFT) at 5.0% of the portfolio, followed by Apple (AAPL, 4.1%) and JPMorgan Chase (JPM, 2.5%). Compared with Q1 2024, it opened 100 new positions, sold out of 98, added to 812 and reduced 725. The biggest buy was Apple (AAPL, shares +1%) and the biggest sale Pfizer (PFE, shares −51%).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0001648711
- Portfolio Value
- $48.2B (Q2 2024)
- SEC Filing
- 0001083831-24-000013 ↗ filed Aug 14, 2024
Holdings Value
Holdings 1,749 stocks · $48.2B
| MSFT Microsoft Corp. | 4.97% | 5,360,409 | $2.4B | Add +1.2% |
| AAPL Apple Inc. | 4.13% | 9,450,232 | $2.0B | Add +1.0% |
| JPM JPMorgan Chase & Co. | 2.45% | 5,840,769 | $1.2B | Add +2.4% |
| GOOG Alphabet Inc. Class C | 2.29% | 6,008,811 | $1.1B | Add +3.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 1.97% | 2,330,560 | $948.1M | Add +3.5% |
| VEA Vanguard Ftse Developed ETF | 1.78% | 17,360,109 | $857.9M | Add +3.3% |
| HD Home Depot Inc. | 1.74% | 2,442,042 | $840.6M | Add +4.0% |
| IWF iShares Russell 1000 Growth | 1.69% | 2,235,222 | $814.8M | Reduce -2.6% |
| PGR Progressive Corp. | 1.50% | 3,485,412 | $724.0M | Reduce -5.1% |
| IWR iShares Russell Mid-Cap ETF | 1.36% | 8,105,375 | $657.2M | Add +2.3% |
| IWD iShares Russell 1000 Value E | 1.36% | 3,747,624 | $653.8M | Add +1.4% |
| NVDA Nvidia Corp. | 1.27% | 4,961,345 | $612.9M | Add +3.4% |
| JNJ Johnson & Johnson | 1.22% | 4,035,607 | $589.8M | Add +0.7% |
| COST Costco Wholesale Corp. | 1.10% | 625,572 | $531.7M | Add +0.7% |
| FAST Fastenal Co. | 1.07% | 8,181,171 | $514.1M | Add +2.1% |
| META Meta Platforms Inc. Class A | 1.04% | 991,601 | $500.0M | Add +11.5% |
| AMZN Amazon.com Inc. | 0.96% | 2,398,383 | $463.5M | Add +1.9% |
| SCHW Schwab (charles) Corp. | 0.93% | 6,078,934 | $448.0M | Add +5.2% |
| ORLY O'reilly Automotive Inc. | 0.91% | 415,359 | $438.6M | Add +3.1% |
| VOO Vanguard S&P 500 ETF | 0.86% | 831,882 | $416.0M | Reduce -1.6% |
| UNP Union Pacific Corp. | 0.85% | 1,820,001 | $411.8M | Add +2.6% |
| GE General Electric filed as GE AEROSPACE | 0.85% | 2,562,900 | $407.4M | Add +9.1% |
| IJR iShares Core S&P Small-Cap E | 0.84% | 3,810,159 | $406.4M | Add +2.3% |
| IEFA iShares Core MSCI Eafe ETF | 0.84% | 5,583,390 | $405.6M | Add +2.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.80% | 3,489,838 | $384.2M | Add +3.4% |
| GOOGL Alphabet Inc. Class A | 0.79% | 2,085,185 | $379.8M | Add +6.1% |
| PH Parker Hannifin Corp. | 0.79% | 748,807 | $378.8M | Add +4.4% |
| ABBV Abbvie Inc. | 0.76% | 2,130,611 | $365.4M | Reduce -1.3% |
| TEL Te Connectivity Ltd. | 0.74% | 2,366,709 | $356.0M | Add +4.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.70% | 3,412,165 | $338.8M | Add +3.8% |
| IVV iShares Core S&P 500 ETF | 0.70% | 616,983 | $337.6M | Reduce -1.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.66% | 582,308 | $316.9M | Add +2.2% |
| AVGO Broadcom Inc. | 0.63% | 188,981 | $303.4M | Add +6.5% |
| V Visa Inc. Class A | 0.62% | 1,130,404 | $296.7M | Add +1.9% |
| CVX Chevron Corp. | 0.59% | 1,814,976 | $283.9M | Add +0.1% |
| CSCO Cisco Systems Inc. | 0.56% | 5,701,355 | $270.9M | Reduce -2.0% |
| PG The Procter & Gamble Co. | 0.55% | 1,620,202 | $267.2M | Reduce -1.1% |
| MRK Merck & Co. Inc. | 0.54% | 2,101,566 | $260.2M | Reduce -1.5% |
| USB US Bancorp | 0.51% | 6,239,937 | $247.7M | Add +3.3% |
| GEV GE Vernova Inc. | 0.51% | 1,419,167 | $243.4M | Add +141.6% |
| LLY Eli Lilly & Co. | 0.49% | 262,606 | $237.8M | Add +10.5% |
| MA Mastercard Inc. Class A | 0.49% | 531,284 | $234.4M | Add +3.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.49% | 5,891,173 | $234.3M | Add +6.8% |
| IWM iShares Russell 2000 ETF | 0.48% | 1,141,873 | $231.7M | Add +2.5% |
| OMC Omnicom Group | 0.47% | 2,552,759 | $229.0M | Add +4.3% |
| PEP Pepsico Inc. | 0.46% | 1,347,274 | $222.2M | Reduce -1.5% |
| BIV Vanguard Intermediate-Term B | 0.46% | 2,928,404 | $219.3M | Add +5.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.45% | 1,350,548 | $216.6M | Reduce -1.1% |
| UNH Unitedhealth Group Inc. | 0.45% | 422,722 | $215.3M | Reduce -8.7% |
| ABT Abbott Laboratories | 0.44% | 2,051,274 | $213.1M | Add +1.1% |
| EXPD Expeditors Intl Wash Inc. | 0.44% | 1,696,999 | $211.8M | Add +3.6% |
| WFC Wells Fargo & Co. | 0.42% | 3,417,518 | $203.0M | Add +3.6% |
| KMX Carmax Inc. | 0.41% | 2,666,662 | $195.6M | Add +59.5% |
| IEF iShares 7-10 Year Treasury B | 0.39% | 2,009,527 | $188.2M | Add +3.3% |
| IJH iShares Core S&P Midcap ETF | 0.38% | 3,144,447 | $184.0M | Reduce -1.2% |
| TSM Taiwan Semiconductor-SP ADR | 0.36% | 1,010,986 | $175.7M | Reduce -7.5% |
| VTI VG Morningstar TS MKT ETF-US | 0.35% | 635,021 | $169.9M | Add +0.7% |
| BLK BlackRock Finance Inc. | 0.34% | 209,751 | $165.1M | Add +1.1% |
| VGSH Vanguard Short-Term Treasury | 0.34% | 2,829,764 | $164.1M | Add +7.4% |
| XOM Exxon Mobil Corp. | 0.33% | 1,396,469 | $160.8M | Add +20.3% |
| VCIT Vanguard Int-Term Corporate | 0.33% | 2,007,253 | $160.4M | Add +8.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.33% | 731,866 | $159.6M | Reduce -1.7% |
| VWO Vanguard Ftse Emerging Marke | 0.32% | 3,531,590 | $154.5M | Add +0.7% |
| WMT Walmart Inc. | 0.31% | 2,187,665 | $148.1M | Reduce -2.9% |
| DFAC Dimensional US Core Equity 2 | 0.30% | 4,523,643 | $145.8M | Add +0.1% |
| MCD McDonald's Corp. | 0.30% | 571,786 | $145.7M | Reduce -7.7% |
| VEU Vanguard Ftse All-World Ex-U | 0.30% | 2,436,011 | $142.8M | Add +2.7% |
| ETN Eaton Corp. PLC | 0.29% | 444,697 | $139.4M | Reduce -3.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.29% | 289,227 | $138.6M | Add +2.7% |
| FISV Fiserv Inc. | 0.28% | 919,080 | $137.0M | Add +5.0% |
| CAT Caterpillar Inc. | 0.28% | 400,286 | $133.3M | Add +0.7% |
| QCOM Qualcomm Inc. | 0.27% | 649,555 | $129.4M | Reduce -5.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.27% | 532,773 | $129.0M | Reduce -0.4% |
| MPWR Monolithic Power Systems Inc. | 0.27% | 155,972 | $128.2M | Reduce -2.6% |
| WSO Watsco Inc. | 0.26% | 270,987 | $125.5M | Reduce -19.3% |
| CPRT Copart Inc. | 0.26% | 2,307,417 | $125.0M | Reduce -3.5% |
| SBUX Starbucks Corp. | 0.25% | 1,568,611 | $122.1M | Reduce -4.4% |
| TMO Thermo Fisher Scientific Inc. | 0.25% | 219,754 | $121.5M | Add +6.4% |
| ADP Automatic Data Processing | 0.25% | 508,013 | $121.3M | Add +1.5% |
| BR Broadridge Financial Solutio | 0.25% | 614,871 | $121.1M | Reduce -5.7% |
| EFV iShares MSCI Eafe Value ETF | 0.25% | 2,271,640 | $120.5M | Reduce -0.3% |
| SPGI S&P Global Inc. | 0.25% | 269,002 | $120.0M | Add +1.4% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.25% | 830,736 | $118.6M | Reduce -7.3% |
| PAYX Paychex Inc. | 0.24% | 982,698 | $116.5M | Add +0.5% |
| IDXX Idexx Laboratories Inc. | 0.24% | 233,327 | $113.7M | Reduce -4.8% |
| MCHP Microchip Technology Inc. | 0.23% | 1,234,966 | $113.0M | Add +69.7% |
| VIG Vanguard Dividend Apprec ETF | 0.23% | 613,032 | $111.9M | Add +2.1% |
| ITW Illinois Tool Works | 0.23% | 461,071 | $109.3M | Reduce -5.2% |
| IEMG iShares Core MSCI Emerging | 0.22% | 2,017,005 | $108.0M | Add +1.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.22% | 285,914 | $106.9M | Add +0.5% |
| PCAR Paccar Inc. | 0.22% | 1,038,016 | $106.9M | Reduce -1.0% |
| SYK Stryker Corp. | 0.22% | 312,233 | $106.2M | Add +0.0% |
| ADI Analog Devices Inc. | 0.22% | 464,552 | $106.0M | Add +0.1% |
| AMGN Amgen Inc. | 0.22% | 334,257 | $104.4M | Reduce -2.6% |
| SHW The Sherwin-Williams Co. | 0.22% | 348,470 | $104.0M | Add +1.2% |
| DXCM Dexcom Inc. | 0.22% | 914,553 | $103.7M | Reduce -6.4% |
| ASML ASML Holding NV-NY Reg SHS | 0.21% | 101,183 | $103.5M | Reduce -7.3% |
| EFA iShares MSCI Eafe ETF | 0.21% | 1,313,272 | $102.9M | Reduce -2.9% |
| SPSB SS SPDR P St C Corp. ETF | 0.21% | 3,461,025 | $102.8M | Add +0.7% |
| ACN Accenture PLC Class A | 0.21% | 332,070 | $100.8M | Reduce -2.1% |
Other holdings (4): bonds, preferreds, convertibles and warrants · $3.6M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 2,264 | $2.7M | Add +23.4% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 542 | $648K | Add +13.6% |
| ABLLW East Resources Acquis -CW27 | *W EXP 06/30/202 | 357,400 | $256K | No change |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | 400,994 | $18K | No change |
Total filed on the 13F, all lines: $48.2B.
Portfolio Sells Q1 2024 → Q2 2024
| PFE Pfizer Inc. | Reduce -50.9% | 0.19% | −0.19 |
| ALGN Align Technology Inc. | Reduce -88.2% | 0.02% | −0.18 |
| RBC RBC Bearings Inc. | Sold out | 0.00% | −0.17 |
| POOL Pool Corp. | Reduce -38.6% | 0.12% | −0.14 |
| JBHT Hunt (jb) Transprt SVCS Inc. | Reduce -98.7% | 0.00% | −0.14 |
| SAM Boston Beer Company Inc. Class A | Sold out | 0.00% | −0.11 |
| PAYC Paycom Software Inc. | Reduce -80.6% | 0.02% | −0.10 |
| RMD Resmed Inc. | Reduce -52.1% | 0.08% | −0.10 |
| PGR Progressive Corp. | Reduce -5.1% | 1.50% | −0.09 |
| CTAS Cintas Corp. | Reduce -74.1% | 0.03% | −0.09 |
| HEI Heico Corp. | Reduce -43.9% | 0.14% | −0.08 |
| GLOB Globant SA | Reduce -28.6% | 0.13% | −0.08 |
| DXCM Dexcom Inc. | Reduce -6.4% | 0.22% | −0.07 |
| PXD Pioneer Natural Resources Co. | Sold out | 0.00% | −0.07 |
| FIVE Five Below | Reduce -6.2% | 0.08% | −0.07 |
| DT Dynatrace Inc. | Reduce -44.0% | 0.08% | −0.07 |
| ABBV Abbvie Inc. | Reduce -1.3% | 0.76% | −0.07 |
| RGEN Repligen Corp. | Reduce -6.4% | 0.11% | −0.07 |
| MCD McDonald's Corp. | Reduce -7.7% | 0.30% | −0.06 |
| FTNT Fortinet Inc. | Reduce -61.4% | 0.03% | −0.06 |
| SBUX Starbucks Corp. | Reduce -4.4% | 0.25% | −0.06 |
| TREX Trex Company Inc. | Reduce -6.2% | 0.14% | −0.06 |
| VEEV Veeva Systems Inc. Class A | Reduce -6.3% | 0.16% | −0.06 |
| INTC Intel Corp. | Reduce -14.9% | 0.08% | −0.06 |
| FND Floor & Decor Holdings Inc. Class A | Reduce -6.3% | 0.14% | −0.06 |
| EPAM Epam Systems Inc. | Reduce -7.2% | 0.09% | −0.05 |
| PCAR Paccar Inc. | Reduce -1.0% | 0.22% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -1.5% | 0.54% | −0.05 |
| IR Ingersoll-Rand Inc. | Reduce -20.9% | 0.15% | −0.05 |
| ITW Illinois Tool Works | Reduce -5.2% | 0.23% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -2.0% | 0.56% | −0.05 |
| BMY Bristol-Myers Squibb Co. | Reduce -32.2% | 0.05% | −0.05 |
| LSCC Lattice Semiconductor Corp. | Reduce -6.4% | 0.10% | −0.05 |
| IEX Idex Corp. | Reduce -6.3% | 0.15% | −0.05 |
| WSO Watsco Inc. | Reduce -19.3% | 0.26% | −0.04 |
| CDW CDW Corp. | Reduce -6.4% | 0.18% | −0.04 |
| IDXX Idexx Laboratories Inc. | Reduce -4.8% | 0.24% | −0.04 |
| PTC PTC Inc. | Reduce -16.1% | 0.16% | −0.04 |
| PEP Pepsico Inc. | Reduce -1.5% | 0.46% | −0.04 |
| CVS CVS Health Corp. | Reduce -9.9% | 0.07% | −0.04 |
| ACN Accenture PLC Class A | Reduce -2.1% | 0.21% | −0.04 |
| DLTR Dollar Tree Inc. | Reduce -6.4% | 0.11% | −0.04 |
| GGG Graco Inc. | Reduce -6.0% | 0.13% | −0.04 |
| LOW Lowe's Cos Inc. | Reduce -14.1% | 0.10% | −0.03 |
| UNH Unitedhealth Group Inc. | Reduce -8.7% | 0.45% | −0.03 |
| CPRT Copart Inc. | Reduce -3.5% | 0.26% | −0.03 |
| EFX Equifax Inc. | Reduce -6.5% | 0.15% | −0.03 |
| BR Broadridge Financial Solutio | Reduce -5.7% | 0.25% | −0.03 |
| ICLR Icon PLC | Reduce -5.0% | 0.20% | −0.03 |
| VYM Vanguard High DVD Yield ETF | Reduce -18.9% | 0.10% | −0.03 |
Portfolio Buys Q1 2024 → Q2 2024
| AAPL Apple Inc. | Add +1.0% | 4.13% | +0.76 |
| GOOG Alphabet Inc. Class C | Add +3.4% | 2.29% | +0.43 |
| NVDA Nvidia Corp. | Add +3.4% | 1.27% | +0.36 |
| MSFT Microsoft Corp. | Add +1.2% | 4.97% | +0.30 |
| GEV GE Vernova Inc. | Add +141.6% | 0.51% | +0.29 |
| GOOGL Alphabet Inc. Class A | Add +6.1% | 0.79% | +0.17 |
| COST Costco Wholesale Corp. | Add +0.7% | 1.10% | +0.15 |
| AVGO Broadcom Inc. | Add +6.5% | 0.63% | +0.14 |
| META Meta Platforms Inc. Class A | Add +11.5% | 1.04% | +0.13 |
| ZBRA Zebra Technologies Corp. Class A | Add +1125.7% | 0.12% | +0.11 |
| RJF Raymond James Financial Inc. | Add +10149.7% | 0.11% | +0.11 |
| LLY Eli Lilly & Co. | Add +10.5% | 0.49% | +0.11 |
| KMX Carmax Inc. | Add +59.5% | 0.41% | +0.10 |
| MCHP Microchip Technology Inc. | Add +69.7% | 0.23% | +0.10 |
| BROS Dutch Bros Inc. Class A | Add +751.8% | 0.10% | +0.10 |
| LII Lennox International Inc. | Add +9881.6% | 0.09% | +0.09 |
| MANH Manhattan Associates Inc. | Add +15485.4% | 0.09% | +0.09 |
| TXRH Texas Roadhouse Inc. | Add +17082.2% | 0.08% | +0.08 |
| TJX TJX Companies Inc. | Add +3.4% | 0.80% | +0.08 |
| ONTO Onto Innovation Inc. | Add +793.8% | 0.08% | +0.07 |
| AMZN Amazon.com Inc. | Add +1.9% | 0.96% | +0.07 |
| VRT Vertiv Holdings Co. Class A | Add +1141.7% | 0.08% | +0.07 |
| JPM JPMorgan Chase & Co. | Add +2.4% | 2.45% | +0.06 |
| SCHW Schwab (charles) Corp. | Add +5.2% | 0.93% | +0.05 |
| XOM Exxon Mobil Corp. | Add +20.3% | 0.33% | +0.05 |
| BAC Bank of America Corp. | Add +6.8% | 0.49% | +0.05 |
| TEL Te Connectivity Ltd. | Add +4.2% | 0.74% | +0.05 |
| LHX L3HARRIS Technologies Inc. | Add +62.6% | 0.11% | +0.04 |
| ADBE Adobe Inc. | Add +44.3% | 0.11% | +0.04 |
| PANW Palo Alto Networks Inc. | Add +6.8% | 0.18% | +0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.2% | 0.66% | +0.03 |
| ORCL Oracle Corp. | Add +13.1% | 0.15% | +0.03 |
| PEN Penumbra Inc. | Add +74.6% | 0.11% | +0.03 |
| SE Sea Ltd.-ADR | Add +4.5% | 0.11% | +0.03 |
| ADI Analog Devices Inc. | Add +0.1% | 0.22% | +0.03 |
| QUAL iShares MSCI USA Quality Fac | Add +28.6% | 0.11% | +0.03 |
| IDCC Interdigital Inc. | Add +5452.1% | 0.03% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.7% | 0.29% | +0.03 |
| IVW iShares S&P 500 Growth ETF | Add +4.5% | 0.20% | +0.02 |
| XLG Invesco S&P 500 Top 50 ETF | Add +79.9% | 0.05% | +0.02 |
| EXPD Expeditors Intl Wash Inc. | Add +3.6% | 0.44% | +0.02 |
| ARCH Arch Resources Inc. | Add +2373.2% | 0.02% | +0.02 |
| RDVI FT Vest Rising Dividend Achi | Add +167.8% | 0.04% | +0.02 |
| HDB HDFC Bank Ltd.-ADR | Add +4.5% | 0.14% | +0.02 |
| VCIT Vanguard Int-Term Corporate | Add +8.8% | 0.33% | +0.02 |
| WFC Wells Fargo & Co. | Add +3.6% | 0.42% | +0.02 |
| VGSH Vanguard Short-Term Treasury | Add +7.4% | 0.34% | +0.02 |
| EIPI FT Energy Income ETF | New | 0.02% | +0.02 |
| BSCQ Invesco Bulletshares 2026 CB | Add +674.8% | 0.02% | +0.02 |
| BSCS Invesco Bulletshares 2028 CB | Add +1034.6% | 0.02% | +0.02 |
Notes & Other Activity Q1 2024 → Q2 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +23.4% | 2,264 | $2.7M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +13.6% | 542 | $648K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,918 | $72.7B | AAPL, JPM, GOOG, MSFT, GEV |
| Q1 2026 | 1,821 | $64.0B | AAPL, MSFT, JPM, GOOG, VEA |
| Q4 2025 | 1,782 | $64.1B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q3 2025 | 1,788 | $62.2B | MSFT, AAPL, JPM, GOOG, IWF |
| Q2 2025 | 1,760 | $57.0B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q1 2025 | 1,748 | $51.9B | AAPL, MSFT, JPM, BRK.B, GOOG |
| Q4 2024 | 1,743 | $52.3B | AAPL, MSFT, JPM, GOOG, BRK.B |
| Q3 2024 | 1,742 | $51.5B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q2 2024 | 1,749 | $48.2B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q1 2024 | 1,746 | $47.7B | MSFT, AAPL, JPM, BRK.B, HD |