Baird Financial Group, Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 14, 2025), Baird Financial Group, Inc. reported 1,743 stock positions worth $52.3 billion. Its top holding was Apple (AAPL) at 4.6% of the portfolio, followed by Microsoft (MSFT, 4.4%) and JPMorgan Chase (JPM, 2.7%). Compared with Q3 2024, it opened 92 new positions, sold out of 92, added to 886 and reduced 673. The biggest buy was JPMorgan Chase (JPM, shares +2%) and the biggest sale Johnson & Johnson (JNJ, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0001648711
- Portfolio Value
- $52.3B (Q4 2024)
- SEC Filing
- 0001648711-25-000009 ↗ filed Feb 14, 2025
Holdings Value
Holdings 1,743 stocks · $52.3B
| AAPL Apple Inc. | 4.58% | 9,557,076 | $2.4B | Add +1.2% |
| MSFT Microsoft Corp. | 4.37% | 5,420,868 | $2.3B | Add +0.6% |
| JPM JPMorgan Chase & Co. | 2.74% | 5,966,701 | $1.4B | Add +1.7% |
| GOOG Alphabet Inc. Class C | 2.26% | 6,206,393 | $1.2B | Add +1.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.11% | 2,434,429 | $1.1B | Add +3.2% |
| HD Home Depot Inc. | 1.88% | 2,522,226 | $981.1M | Add +2.4% |
| IWF iShares Russell 1000 Growth | 1.81% | 2,354,697 | $945.6M | Reduce -0.3% |
| PGR Progressive Corp. | 1.68% | 3,667,903 | $878.9M | Add +3.1% |
| IWD iShares Russell 1000 Value E | 1.63% | 4,599,543 | $851.5M | Add +3.6% |
| VEA Vanguard Ftse Developed ETF | 1.58% | 17,288,021 | $826.7M | Add +4.7% |
| META Meta Platforms Inc. Class A | 1.45% | 1,296,348 | $759.0M | Add +25.6% |
| IWR iShares Russell Mid-Cap ETF | 1.37% | 8,076,087 | $713.9M | Add +0.8% |
| NVDA Nvidia Corp. | 1.24% | 4,828,410 | $648.4M | Add +0.5% |
| FAST Fastenal Co. | 1.14% | 8,275,793 | $595.1M | Add +0.9% |
| JNJ Johnson & Johnson | 1.09% | 3,930,324 | $568.4M | Reduce -4.2% |
| AMZN Amazon.com Inc. | 1.08% | 2,582,158 | $566.5M | Add +4.8% |
| COST Costco Wholesale Corp. | 1.08% | 615,293 | $563.8M | Add +0.7% |
| IJR iShares Core S&P Small-Cap E | 1.07% | 4,863,748 | $560.4M | Add +23.0% |
| ORLY O'reilly Automotive Inc. | 0.99% | 436,391 | $517.5M | Add +3.1% |
| GEV GE Vernova Inc. | 0.98% | 1,556,643 | $512.0M | Add +5.3% |
| PH Parker Hannifin Corp. | 0.98% | 802,224 | $510.2M | Add +3.4% |
| GE General Electric filed as GE AEROSPACE | 0.97% | 3,042,562 | $507.5M | Add +6.8% |
| SCHW Schwab (charles) Corp. | 0.92% | 6,513,683 | $482.1M | Add +3.4% |
| VOO Vanguard S&P 500 ETF | 0.91% | 878,867 | $473.5M | Reduce -1.7% |
| AVGO Broadcom Inc. | 0.87% | 1,956,210 | $453.5M | Add +1.7% |
| IVV iShares Core S&P 500 ETF | 0.86% | 764,905 | $450.3M | Add +14.1% |
| UNP Union Pacific Corp. | 0.84% | 1,922,949 | $438.5M | Add +1.3% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.84% | 3,629,558 | $438.5M | Add +2.2% |
| GOOGL Alphabet Inc. Class A | 0.75% | 2,063,251 | $390.6M | Add +4.0% |
| IEFA iShares Core MSCI Eafe ETF | 0.73% | 5,459,329 | $383.7M | Add +6.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.71% | 3,345,892 | $372.6M | Add +2.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.71% | 634,293 | $371.7M | Add +2.1% |
| ABBV Abbvie Inc. | 0.71% | 2,080,595 | $369.7M | Reduce -1.5% |
| TEL Te Connectivity PLC | 0.68% | 2,498,871 | $357.3M | Add +11.8% |
| V Visa Inc. Class A | 0.68% | 1,126,396 | $356.0M | Reduce -0.3% |
| USB US Bancorp | 0.59% | 6,426,793 | $307.4M | Add +2.1% |
| MA Mastercard Inc. Class A | 0.55% | 541,847 | $285.3M | Add +2.4% |
| PG The Procter & Gamble Co. | 0.54% | 1,674,294 | $280.7M | Add +2.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.51% | 6,097,880 | $268.0M | Add +2.0% |
| WFC Wells Fargo & Co. | 0.48% | 3,584,680 | $251.8M | Add +2.2% |
| CVX Chevron Corp. | 0.47% | 1,705,299 | $247.0M | Reduce -0.4% |
| VGSH Vanguard Short-Term Treasury | 0.46% | 4,144,493 | $241.1M | Add +9.6% |
| BIV Vanguard Intermediate-Term B | 0.46% | 3,201,780 | $239.3M | Add +5.5% |
| KMX Carmax Inc. | 0.45% | 2,887,526 | $236.1M | Add +4.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.45% | 1,390,678 | $235.4M | Add +1.8% |
| OMC Omnicom Group | 0.44% | 2,696,545 | $232.0M | Add +3.3% |
| VCIT Vanguard Int-Term Corporate | 0.43% | 2,831,244 | $227.3M | Add +18.5% |
| IEF iShares 7-10 Year Treasury B | 0.43% | 2,427,606 | $224.4M | Add +2.9% |
| ABT Abbott Laboratories | 0.42% | 1,924,508 | $217.7M | Reduce -1.0% |
| CSCO Cisco Systems Inc. | 0.40% | 3,575,082 | $211.6M | Reduce -36.6% |
| IJH iShares Core S&P Midcap ETF | 0.40% | 3,392,713 | $211.4M | Add +5.9% |
| UNH Unitedhealth Group Inc. | 0.40% | 416,151 | $210.5M | Add +4.6% |
| LLY Eli Lilly & Co. | 0.39% | 263,047 | $203.1M | Reduce -4.7% |
| BLK BlackRock Inc. | 0.39% | 197,878 | $202.8M | Reduce -0.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.38% | 687,010 | $199.1M | Add +3.1% |
| WMT Walmart Inc. | 0.38% | 2,173,166 | $196.3M | Add +2.1% |
| EXPD Expeditors Intl Wash Inc. | 0.37% | 1,760,546 | $195.0M | Add +2.2% |
| MRK Merck & Co. Inc. | 0.37% | 1,938,701 | $192.9M | Reduce -7.9% |
| PEP Pepsico Inc. | 0.36% | 1,241,785 | $188.8M | Reduce -9.0% |
| TSLA Tesla Inc. | 0.35% | 453,113 | $183.0M | Reduce -5.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.35% | 440,966 | $181.0M | Add +37.5% |
| VWO Vanguard Ftse Emerging Marke | 0.35% | 4,102,772 | $180.7M | Add +7.6% |
| FISV Fiserv Inc. | 0.34% | 862,131 | $177.1M | Reduce -3.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.34% | 734,886 | $176.6M | Add +1.3% |
| TSM Taiwan Semiconductor-SP ADR | 0.33% | 867,833 | $171.4M | Reduce -7.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.32% | 327,433 | $167.4M | Add +4.0% |
| MCD McDonald's Corp. | 0.31% | 566,821 | $164.3M | Add +0.2% |
| DFAC Dimensional US Core Equity 2 | 0.31% | 4,638,973 | $160.5M | Add +0.3% |
| XOM Exxon Mobil Corp. | 0.29% | 1,392,252 | $149.8M | Add +2.6% |
| CAT Caterpillar Inc. | 0.28% | 403,017 | $146.2M | Add +0.5% |
| ADP Automatic Data Processing | 0.28% | 493,951 | $144.6M | Reduce -1.1% |
| VEU Vanguard Ftse All-World Ex-U | 0.27% | 2,486,425 | $142.7M | Add +4.0% |
| ETN Eaton Corp. PLC | 0.27% | 423,540 | $140.6M | Reduce -3.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.26% | 513,209 | $135.6M | Add +3.5% |
| EFV iShares MSCI Eafe Value ETF | 0.26% | 2,545,795 | $133.6M | Add +2.0% |
| SPGI S&P Global Inc. | 0.25% | 266,670 | $132.8M | Add +1.1% |
| SBUX Starbucks Corp. | 0.25% | 1,445,615 | $131.9M | Reduce -1.6% |
| PAYX Paychex Inc. | 0.25% | 931,758 | $130.7M | Reduce -0.1% |
| VIG Vanguard Dividend Apprec ETF | 0.25% | 658,932 | $129.0M | Add +0.6% |
| IWM iShares Russell 2000 ETF | 0.25% | 582,800 | $128.8M | Reduce -34.5% |
| SHW The Sherwin-Williams Co. | 0.23% | 354,065 | $120.4M | Reduce -1.0% |
| SCHD Schwab US DVD Equity ETF | 0.23% | 4,394,182 | $120.0M | Reduce -4.1% |
| SYK Stryker Corp. | 0.23% | 330,048 | $118.8M | Reduce -1.3% |
| ACN Accenture PLC Class A | 0.23% | 337,674 | $118.8M | Reduce -0.3% |
| BR Broadridge Financial Solutio | 0.23% | 524,744 | $118.6M | Reduce -6.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.22% | 530,803 | $116.7M | Add +0.4% |
| SPSB SS SPDR P St C Corp. ETF | 0.22% | 3,892,091 | $116.2M | Add +5.3% |
| QCOM Qualcomm Inc. | 0.22% | 750,665 | $115.3M | Add +7.9% |
| ITW Illinois Tool Works | 0.22% | 454,761 | $115.3M | Reduce -0.1% |
| TMO Thermo Fisher Scientific Inc. | 0.21% | 213,787 | $111.2M | Reduce -0.4% |
| CRM Salesforce Inc. | 0.21% | 332,485 | $111.2M | Add +2.9% |
| IEMG iShares Core MSCI Emerging | 0.21% | 2,103,584 | $109.8M | Add +2.8% |
| PCAR Paccar Inc. | 0.20% | 1,025,721 | $106.7M | Reduce -0.6% |
| CPRT Copart Inc. | 0.20% | 1,845,275 | $105.9M | Add +4.1% |
| NOW ServiceNow Inc. | 0.19% | 95,237 | $101.0M | Add +2.5% |
| MSCI MSCI Inc. | 0.19% | 167,166 | $100.3M | Reduce -5.9% |
| EFA iShares MSCI Eafe ETF | 0.19% | 1,319,644 | $99.8M | Reduce -1.2% |
| PANW Palo Alto Networks Inc. | 0.18% | 530,782 | $96.6M | Add +0.1% |
| ADI Analog Devices Inc. | 0.18% | 453,853 | $96.4M | Reduce -5.0% |
| MPWR Monolithic Power Systems Inc. | 0.18% | 162,905 | $96.4M | Add +12.2% |
Other holdings (3): bonds, preferreds, convertibles and warrants · $7.1M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 4,957 | $5.9M | Add +42.0% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 742 | $905K | Add +29.3% |
| ABLLW East Resources Acquis -CW27 | *W EXP 06/30/202 | 294,000 | $309K | No change |
Total filed on the 13F, all lines: $52.3B.
Portfolio Sells Q3 2024 → Q4 2024
| JNJ Johnson & Johnson | Reduce -4.2% | 1.09% | −0.20 |
| CSCO Cisco Systems Inc. | Reduce -36.6% | 0.40% | −0.18 |
| IWM iShares Russell 2000 ETF | Reduce -34.5% | 0.25% | −0.14 |
| MCHP Microchip Technology Inc. | Reduce -41.8% | 0.08% | −0.11 |
| ABBV Abbvie Inc. | Reduce -1.5% | 0.71% | −0.10 |
| MRK Merck & Co. Inc. | Reduce -7.9% | 0.37% | −0.10 |
| PEP Pepsico Inc. | Reduce -9.0% | 0.36% | −0.09 |
| LLY Eli Lilly & Co. | Reduce -4.7% | 0.39% | −0.09 |
| IDXX Idexx Laboratories Inc. | Reduce -22.3% | 0.13% | −0.08 |
| ICLR Icon PLC | Reduce -31.8% | 0.07% | −0.08 |
| ANSS Ansys Inc. | Reduce -95.9% | 0.00% | −0.08 |
| APPF Appfolio Inc. Class A | Reduce -98.6% | 0.00% | −0.07 |
| FOUR SHIFT4 Payments Inc. Class A | Reduce -54.6% | 0.07% | −0.06 |
| ONTO Onto Innovation Inc. | Reduce -88.6% | 0.01% | −0.05 |
| HEI Heico Corp. | Reduce -31.4% | 0.08% | −0.05 |
| AMGN Amgen Inc. | Reduce -3.1% | 0.17% | −0.05 |
| TYL Tyler Technologies Inc. | Reduce -25.5% | 0.12% | −0.05 |
| CDW CDW Corp. | Reduce -8.9% | 0.10% | −0.05 |
| GPC Genuine Parts Co. | Reduce -47.0% | 0.04% | −0.05 |
| TMO Thermo Fisher Scientific Inc. | Reduce -0.4% | 0.21% | −0.05 |
| VEEV Veeva Systems Inc. Class A | Reduce -26.1% | 0.11% | −0.04 |
| DHR Danaher Corp. | Reduce -1.8% | 0.16% | −0.04 |
| ZTS Zoetis Inc. | Reduce -3.2% | 0.14% | −0.04 |
| DHI D.R. Horton Inc. | Reduce -9.5% | 0.07% | −0.04 |
| TGT Target Corp. | Reduce -3.5% | 0.17% | −0.04 |
| PFE Pfizer Inc. | Reduce -10.2% | 0.15% | −0.04 |
| SHW The Sherwin-Williams Co. | Reduce -1.0% | 0.23% | −0.04 |
| CVS CVS Health Corp. | Reduce -41.3% | 0.02% | −0.03 |
| LMT Lockheed Martin Corp. | Reduce -2.9% | 0.12% | −0.03 |
| COP Conocophillips | Reduce -23.5% | 0.07% | −0.03 |
| CE Celanese Corp. | Reduce -82.0% | 0.00% | −0.03 |
| ADI Analog Devices Inc. | Reduce -5.0% | 0.18% | −0.03 |
| POOL Pool Corp. | Reduce -12.0% | 0.11% | −0.03 |
| CMCSA Comcast Corp. Class A | Reduce -12.2% | 0.10% | −0.03 |
| NEM Newmont Corp. | Reduce -22.8% | 0.03% | −0.03 |
| KO The Coca-Cola Co. | Reduce -1.9% | 0.14% | −0.03 |
| APTV Aptiv PLC | Reduce -74.4% | 0.01% | −0.03 |
| EFA iShares MSCI Eafe ETF | Reduce -1.2% | 0.19% | −0.03 |
| REGN Regeneron Pharmaceuticals | Reduce -3.2% | 0.05% | −0.03 |
| SBUX Starbucks Corp. | Reduce -1.6% | 0.25% | −0.03 |
| FTCS First Trust Capital Strength | Reduce -20.1% | 0.08% | −0.02 |
| VRT Vertiv Holdings Co. Class A | Reduce -27.6% | 0.10% | −0.02 |
| ROL Rollins Inc. | Reduce -8.8% | 0.11% | −0.02 |
| IR Ingersoll-Rand Inc. | Reduce -9.4% | 0.11% | −0.02 |
| VZ Verizon Communications Inc. | Reduce -0.0% | 0.16% | −0.02 |
| MKTX Marketaxess Holdings Inc. | Reduce -8.0% | 0.09% | −0.02 |
| INTC Intel Corp. | Reduce -46.0% | 0.02% | −0.02 |
| FERG Ferguson Enterprises Inc. | Reduce -8.8% | 0.08% | −0.02 |
| WY Weyerhaeuser Co. | Reduce -24.3% | 0.04% | −0.02 |
| NEE Nextera Energy Inc. | Reduce -0.6% | 0.11% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| JPM JPMorgan Chase & Co. | Add +1.7% | 2.74% | +0.33 |
| AAPL Apple Inc. | Add +1.2% | 4.58% | +0.30 |
| META Meta Platforms Inc. Class A | Add +25.6% | 1.45% | +0.30 |
| GOOG Alphabet Inc. Class C | Add +1.8% | 2.26% | +0.28 |
| GEV GE Vernova Inc. | Add +5.3% | 0.98% | +0.25 |
| AVGO Broadcom Inc. | Add +1.7% | 0.87% | +0.22 |
| AMZN Amazon.com Inc. | Add +4.8% | 1.08% | +0.19 |
| IJR iShares Core S&P Small-Cap E | Add +23.0% | 1.07% | +0.17 |
| SCHW Schwab (charles) Corp. | Add +3.4% | 0.92% | +0.13 |
| IVV iShares Core S&P 500 ETF | Add +14.1% | 0.86% | +0.11 |
| GOOGL Alphabet Inc. Class A | Add +4.0% | 0.75% | +0.11 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +37.5% | 0.35% | +0.11 |
| NVDA Nvidia Corp. | Add +0.5% | 1.24% | +0.11 |
| DDOG Datadog Inc. Class A | Add +6594.9% | 0.11% | +0.11 |
| DIS The Walt Disney Co. | Add +2.5% | 0.71% | +0.10 |
| WFC Wells Fargo & Co. | Add +2.2% | 0.48% | +0.10 |
| HUBS HubSpot Inc. | Add +15320.5% | 0.08% | +0.08 |
| CDNS Cadence Design SYS Inc. | Add +291.2% | 0.08% | +0.06 |
| P Everpure Inc. Class A | Add +9041.4% | 0.06% | +0.06 |
| PEN Penumbra Inc. | Add +44.0% | 0.13% | +0.05 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +11321.8% | 0.05% | +0.05 |
| BAC Bank of America Corp. | Add +2.0% | 0.51% | +0.05 |
| BROS Dutch Bros Inc. Class A | Add +2.3% | 0.12% | +0.05 |
| VCIT Vanguard Int-Term Corporate | Add +18.5% | 0.43% | +0.05 |
| ORLY O'reilly Automotive Inc. | Add +3.1% | 0.99% | +0.04 |
| WMT Walmart Inc. | Add +2.1% | 0.38% | +0.04 |
| AAON Aaon Inc. | Add +43.5% | 0.12% | +0.04 |
| CRM Salesforce Inc. | Add +2.9% | 0.21% | +0.04 |
| PLTR Palantir Technologies Inc. Class A | Add +4.2% | 0.07% | +0.04 |
| MA Mastercard Inc. Class A | Add +2.4% | 0.55% | +0.04 |
| KMX Carmax Inc. | Add +4.3% | 0.45% | +0.04 |
| SCHR Schwab Intermediate-Term US | Add +325.5% | 0.05% | +0.03 |
| NOW ServiceNow Inc. | Add +2.5% | 0.19% | +0.03 |
| GLOB Globant SA | Add +18.9% | 0.15% | +0.03 |
| MTCH Match Group Inc. | Add +2010.0% | 0.03% | +0.03 |
| CASY Casey's General Stores Inc. | Add +18.3% | 0.16% | +0.03 |
| USB US Bancorp | Add +2.1% | 0.59% | +0.03 |
| TJX TJX Companies Inc. | Add +2.2% | 0.84% | +0.03 |
| TEL Te Connectivity PLC | Add +11.8% | 0.68% | +0.03 |
| VCSH Vanguard S/T Corp. Bond ETF | Add +50.3% | 0.09% | +0.03 |
| VGSH Vanguard Short-Term Treasury | Add +9.6% | 0.46% | +0.03 |
| COST Costco Wholesale Corp. | Add +0.7% | 1.08% | +0.03 |
| MBB iShares MBS ETF | Add +162.1% | 0.04% | +0.03 |
| ANET Arista Networks Inc. | Add +8.9% | 0.13% | +0.03 |
| NFLX Netflix Inc. | Add +9.7% | 0.10% | +0.03 |
| PH Parker Hannifin Corp. | Add +3.4% | 0.98% | +0.02 |
| ATOM Atomera Inc. | Add +67.5% | 0.03% | +0.02 |
| XT Ishar Fture Exp Tech ETF-Usd | Add +334.4% | 0.03% | +0.02 |
| RYAAY Ryanair Holdings PLC-SP ADR | Add +63.7% | 0.06% | +0.02 |
| CPRT Copart Inc. | Add +4.1% | 0.20% | +0.02 |
Notes & Other Activity Q3 2024 → Q4 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +42.0% | 4,957 | $5.9M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +29.3% | 742 | $905K |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | Sold out | 400,994 | $80Kbefore exit |
| ADVENT CONVERTIBLE AND INCOM | RIGHT 10/17/2024 | Sold out | 205,705 | $4Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,918 | $72.7B | AAPL, JPM, GOOG, MSFT, GEV |
| Q1 2026 | 1,821 | $64.0B | AAPL, MSFT, JPM, GOOG, VEA |
| Q4 2025 | 1,782 | $64.1B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q3 2025 | 1,788 | $62.2B | MSFT, AAPL, JPM, GOOG, IWF |
| Q2 2025 | 1,760 | $57.0B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q1 2025 | 1,748 | $51.9B | AAPL, MSFT, JPM, BRK.B, GOOG |
| Q4 2024 | 1,743 | $52.3B | AAPL, MSFT, JPM, GOOG, BRK.B |
| Q3 2024 | 1,742 | $51.5B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q2 2024 | 1,749 | $48.2B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q1 2024 | 1,746 | $47.7B | MSFT, AAPL, JPM, BRK.B, HD |