Baird Financial Group, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Baird Financial Group, Inc. reported 1,742 stock positions worth $51.5 billion. Its top holding was Microsoft (MSFT) at 4.5% of the portfolio, followed by Apple (AAPL, 4.3%) and JPMorgan Chase (JPM, 2.4%). Compared with Q2 2024, it opened 95 new positions, sold out of 103, added to 774 and reduced 778. The biggest buy was iShares Russell 1000 Value E (IWD, shares +18%) and the biggest sale Dexcom (DXCM, shares −49%).
- Most Recent 13F
- Q2 2026
- Location
- MILWAUKEE, WI
- CIK
- 0001648711
- Portfolio Value
- $51.5B (Q3 2024)
- SEC Filing
- 0001728280-24-000014 ↗ filed Nov 14, 2024
Holdings Value
Holdings 1,742 stocks · $51.5B
| MSFT Microsoft Corp. | 4.50% | 5,388,696 | $2.3B | Add +0.5% |
| AAPL Apple Inc. | 4.27% | 9,442,439 | $2.2B | Reduce -0.1% |
| JPM JPMorgan Chase & Co. | 2.40% | 5,864,943 | $1.2B | Add +0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 2.11% | 2,358,134 | $1.1B | Add +1.2% |
| GOOG Alphabet Inc. Class C | 1.98% | 6,097,456 | $1.0B | Add +1.5% |
| HD Home Depot Inc. | 1.94% | 2,463,013 | $998.0M | Add +0.9% |
| PGR Progressive Corp. | 1.75% | 3,556,244 | $902.4M | Add +2.0% |
| IWF iShares Russell 1000 Growth | 1.72% | 2,362,045 | $886.7M | Add +5.7% |
| VEA Vanguard Ftse Developed ETF | 1.69% | 16,518,444 | $872.3M | Reduce -4.8% |
| IWD iShares Russell 1000 Value E | 1.64% | 4,439,383 | $842.6M | Add +18.5% |
| IWR iShares Russell Mid-Cap ETF | 1.37% | 8,014,745 | $706.4M | Reduce -1.1% |
| JNJ Johnson & Johnson | 1.29% | 4,103,841 | $665.1M | Add +1.7% |
| META Meta Platforms Inc. Class A | 1.15% | 1,032,190 | $590.9M | Add +4.1% |
| FAST Fastenal Co. | 1.14% | 8,200,890 | $585.7M | Add +0.2% |
| NVDA Nvidia Corp. | 1.13% | 4,804,767 | $583.5M | Reduce -3.2% |
| COST Costco Wholesale Corp. | 1.05% | 610,775 | $541.5M | Reduce -2.4% |
| GE General Electric filed as GE AEROSPACE | 1.04% | 2,849,051 | $537.3M | Add +11.2% |
| PH Parker Hannifin Corp. | 0.95% | 776,041 | $490.3M | Add +3.6% |
| ORLY O'reilly Automotive Inc. | 0.95% | 423,323 | $487.5M | Add +1.9% |
| VOO Vanguard S&P 500 ETF | 0.92% | 894,394 | $471.9M | Add +7.5% |
| UNP Union Pacific Corp. | 0.91% | 1,898,866 | $468.0M | Add +4.3% |
| IJR iShares Core S&P Small-Cap E | 0.90% | 3,955,610 | $462.6M | Add +3.8% |
| AMZN Amazon.com Inc. | 0.89% | 2,463,640 | $459.1M | Add +2.7% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.81% | 3,549,981 | $417.3M | Add +1.7% |
| ABBV Abbvie Inc. | 0.81% | 2,112,242 | $417.1M | Reduce -0.9% |
| SCHW Schwab (charles) Corp. | 0.79% | 6,298,987 | $408.2M | Add +3.6% |
| IEFA iShares Core MSCI Eafe ETF | 0.78% | 5,138,448 | $401.1M | Reduce -8.0% |
| IVV iShares Core S&P 500 ETF | 0.75% | 670,398 | $386.7M | Add +8.7% |
| GEV GE Vernova Inc. | 0.73% | 1,478,442 | $377.0M | Add +4.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.69% | 620,958 | $356.3M | Add +6.6% |
| TEL Te Connectivity PLC | 0.66% | 2,234,131 | $337.3M | Reduce -5.6% |
| AVGO Broadcom Inc. | 0.64% | 1,923,564 | $331.8M | Add +1.8% |
| GOOGL Alphabet Inc. Class A | 0.64% | 1,984,944 | $329.2M | Reduce -4.8% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.61% | 3,264,138 | $314.0M | Reduce -4.3% |
| V Visa Inc. Class A | 0.60% | 1,129,531 | $310.6M | Reduce -0.1% |
| CSCO Cisco Systems Inc. | 0.58% | 5,635,822 | $299.9M | Reduce -1.1% |
| USB US Bancorp | 0.56% | 6,292,358 | $287.7M | Add +0.8% |
| PG The Procter & Gamble Co. | 0.55% | 1,629,908 | $282.3M | Add +0.6% |
| OMC Omnicom Group | 0.52% | 2,610,316 | $269.9M | Add +2.3% |
| MA Mastercard Inc. Class A | 0.51% | 529,246 | $261.3M | Reduce -0.4% |
| CVX Chevron Corp. | 0.49% | 1,711,666 | $252.1M | Reduce -5.7% |
| LLY Eli Lilly & Co. | 0.47% | 276,068 | $244.6M | Add +5.1% |
| MRK Merck & Co. Inc. | 0.46% | 2,104,449 | $239.0M | Add +0.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.46% | 1,366,708 | $238.6M | Add +1.2% |
| BIV Vanguard Intermediate-Term B | 0.46% | 3,035,983 | $237.9M | Add +3.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.46% | 5,979,247 | $237.3M | Add +1.5% |
| UNH Unitedhealth Group Inc. | 0.45% | 397,861 | $232.6M | Reduce -5.9% |
| PEP Pepsico Inc. | 0.45% | 1,365,125 | $232.1M | Add +1.3% |
| IEF iShares 7-10 Year Treasury B | 0.45% | 2,360,397 | $231.6M | Add +17.5% |
| EXPD Expeditors Intl Wash Inc. | 0.44% | 1,722,369 | $226.3M | Add +1.5% |
| VGSH Vanguard Short-Term Treasury | 0.43% | 3,782,326 | $223.2M | Add +33.7% |
| ABT Abbott Laboratories | 0.43% | 1,944,307 | $221.7M | Reduce -5.2% |
| KMX Carmax Inc. | 0.42% | 2,767,860 | $214.2M | Add +3.8% |
| VCIT Vanguard Int-Term Corporate | 0.39% | 2,388,676 | $200.1M | Add +19.0% |
| IJH iShares Core S&P Midcap ETF | 0.39% | 3,202,563 | $199.6M | Add +1.9% |
| WFC Wells Fargo & Co. | 0.38% | 3,507,302 | $198.1M | Add +2.6% |
| IWM iShares Russell 2000 ETF | 0.38% | 889,883 | $196.6M | Reduce -22.1% |
| BLK BlackRock Finance Inc. | 0.37% | 199,390 | $189.3M | Reduce -4.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.37% | 666,327 | $188.7M | Add +4.9% |
| VWO Vanguard Ftse Emerging Marke | 0.35% | 3,813,825 | $182.5M | Add +8.0% |
| MCD McDonald's Corp. | 0.33% | 565,889 | $172.3M | Reduce -1.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.33% | 725,281 | $172.0M | Reduce -0.9% |
| WMT Walmart Inc. | 0.33% | 2,128,928 | $171.9M | Reduce -2.7% |
| TSM Taiwan Semiconductor-SP ADR | 0.32% | 933,803 | $162.2M | Reduce -7.6% |
| FISV Fiserv Inc. | 0.31% | 891,198 | $160.1M | Reduce -3.0% |
| XOM Exxon Mobil Corp. | 0.31% | 1,357,327 | $159.1M | Reduce -2.8% |
| DFAC Dimensional US Core Equity 2 | 0.31% | 4,623,941 | $158.6M | Add +2.2% |
| CAT Caterpillar Inc. | 0.30% | 401,181 | $156.9M | Add +0.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.30% | 314,806 | $153.6M | Add +8.8% |
| VEU Vanguard Ftse All-World Ex-U | 0.29% | 2,391,442 | $150.7M | Reduce -1.8% |
| ETN Eaton Corp. PLC | 0.28% | 439,028 | $145.5M | Reduce -1.3% |
| EFV iShares MSCI Eafe Value ETF | 0.28% | 2,496,691 | $143.6M | Add +9.9% |
| SBUX Starbucks Corp. | 0.28% | 1,468,593 | $143.2M | Reduce -6.4% |
| ADP Automatic Data Processing | 0.27% | 499,170 | $138.1M | Reduce -1.7% |
| SHW The Sherwin-Williams Co. | 0.27% | 357,768 | $136.5M | Add +2.7% |
| SPGI S&P Global Inc. | 0.26% | 263,704 | $136.2M | Reduce -2.0% |
| MPWR Monolithic Power Systems Inc. | 0.26% | 145,244 | $134.3M | Reduce -6.9% |
| TMO Thermo Fisher Scientific Inc. | 0.26% | 214,742 | $132.8M | Reduce -2.3% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.25% | 495,797 | $130.8M | Reduce -6.9% |
| VIG Vanguard Dividend Apprec ETF | 0.25% | 655,176 | $129.8M | Add +6.9% |
| SCHD Schwab US DVD Equity ETF | 0.25% | 1,527,493 | $129.1M | Add +18.7% |
| PAYX Paychex Inc. | 0.24% | 932,643 | $125.2M | Reduce -5.1% |
| TSLA Tesla Inc. | 0.24% | 477,123 | $124.8M | Reduce -1.0% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.24% | 320,648 | $123.1M | Add +12.2% |
| BR Broadridge Financial Solutio | 0.24% | 563,551 | $121.2M | Reduce -8.3% |
| SYK Stryker Corp. | 0.23% | 334,323 | $120.8M | Add +7.1% |
| ACN Accenture PLC Class A | 0.23% | 338,797 | $119.8M | Add +2.0% |
| ITW Illinois Tool Works | 0.23% | 455,458 | $119.4M | Reduce -1.2% |
| QCOM Qualcomm Inc. | 0.23% | 695,666 | $118.3M | Add +7.1% |
| IEMG iShares Core MSCI Emerging | 0.23% | 2,046,473 | $117.5M | Add +1.5% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.23% | 528,877 | $116.9M | Add +1.8% |
| SPSB SS SPDR P St C Corp. ETF | 0.22% | 3,697,396 | $112.0M | Add +6.8% |
| EFA iShares MSCI Eafe ETF | 0.22% | 1,335,401 | $111.7M | Add +1.7% |
| AMGN Amgen Inc. | 0.22% | 346,581 | $111.7M | Add +3.7% |
| ADI Analog Devices Inc. | 0.21% | 477,828 | $110.0M | Add +2.9% |
| IDXX Idexx Laboratories Inc. | 0.21% | 210,343 | $106.3M | Reduce -9.8% |
| TGT Target Corp. | 0.20% | 674,195 | $105.1M | Add +4.8% |
| DHR Danaher Corp. | 0.20% | 375,936 | $104.5M | Add +3.5% |
| MSCI MSCI Inc. | 0.20% | 177,718 | $103.6M | Reduce -8.8% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.20% | 862,594 | $102.7M | Add +3.8% |
Other holdings (5): bonds, preferreds, convertibles and warrants · $5.8M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 3,492 | $4.5M | Add +54.2% |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 574 | $731K | Add +5.9% |
| ABLLW East Resources Acquis -CW27 | *W EXP 06/30/202 | 294,000 | $500K | Reduce -17.7% |
| FLDDW Fold Holdings Inc. -23 | *W EXP 02/14/203 | 400,994 | $80K | No change |
| ADVENT CONVERTIBLE AND INCOM | RIGHT 10/17/2024 | 205,705 | $4K | Reduce -27.1% |
Total filed on the 13F, all lines: $51.5B.
Portfolio Sells Q2 2024 → Q3 2024
| DXCM Dexcom Inc. | Reduce -49.2% | 0.06% | −0.15 |
| WSO Watsco Inc. | Reduce -57.9% | 0.11% | −0.15 |
| GOOGL Alphabet Inc. Class A | Reduce -4.8% | 0.64% | −0.15 |
| NVDA Nvidia Corp. | Reduce -3.2% | 1.13% | −0.14 |
| APTV Aptiv Irish Holdings Ltd. | Reduce -75.7% | 0.03% | −0.11 |
| DLTR Dollar Tree Inc. | Reduce -98.3% | 0.00% | −0.11 |
| BSY Bentley Systems Inc. Class B | Sold out | 0.00% | −0.10 |
| LSCC Lattice Semiconductor Corp. | Sold out | 0.00% | −0.10 |
| CVX Chevron Corp. | Reduce -5.7% | 0.49% | −0.10 |
| IWM iShares Russell 2000 ETF | Reduce -22.1% | 0.38% | −0.10 |
| DIS The Walt Disney Co. | Reduce -4.3% | 0.61% | −0.09 |
| VEA Vanguard Ftse Developed ETF | Reduce -4.8% | 1.69% | −0.09 |
| FIVE Five Below | Sold out | 0.00% | −0.08 |
| TEL Te Connectivity PLC | Reduce -5.6% | 0.66% | −0.08 |
| CPRT Copart Inc. | Reduce -23.2% | 0.18% | −0.08 |
| FANG Diamondback Energy Inc. | Reduce -27.7% | 0.11% | −0.08 |
| XLE SS Energy Select Sector | Reduce -32.5% | 0.12% | −0.08 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -8.0% | 0.78% | −0.06 |
| ANSS Ansys Inc. | Reduce -37.1% | 0.08% | −0.06 |
| FND Floor & Decor Holdings Inc. Class A | Reduce -48.5% | 0.09% | −0.06 |
| ASML ASML Holding NV-NY Reg SHS | Reduce -3.5% | 0.16% | −0.06 |
| LW Lamb Weston Holdings Inc. | Reduce -12.7% | 0.10% | −0.06 |
| RSP Invesco S&P 500 Equal Weight | Reduce -42.3% | 0.08% | −0.05 |
| COST Costco Wholesale Corp. | Reduce -2.4% | 1.05% | −0.05 |
| MCHP Microchip Technology Inc. | Reduce -4.7% | 0.18% | −0.05 |
| WIRE Encore Wire Corp. | Sold out | 0.00% | −0.05 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -7.6% | 0.32% | −0.05 |
| ICLR Icon PLC | Reduce -11.8% | 0.15% | −0.05 |
| FVD First Trust Value Line DVD | Reduce -35.0% | 0.10% | −0.05 |
| INTC Intel Corp. | Reduce -30.8% | 0.04% | −0.04 |
| PEN Penumbra Inc. | Reduce -35.1% | 0.07% | −0.04 |
| VLO Valero Energy Corp. | Reduce -8.0% | 0.10% | −0.04 |
| TREX Trex Company Inc. | Reduce -12.0% | 0.10% | −0.04 |
| PTC PTC Inc. | Reduce -15.1% | 0.13% | −0.03 |
| CHDN Churchill Downs Inc. | Reduce -11.2% | 0.13% | −0.03 |
| CDW CDW Corp. | Reduce -12.8% | 0.15% | −0.03 |
| BROS Dutch Bros Inc. Class A | Reduce -4.2% | 0.07% | −0.03 |
| VRTX Vertex Pharmaceuticals Inc. | Reduce -56.9% | 0.02% | −0.03 |
| CMG Chipotle Mexican Grill Inc. | Reduce -9.2% | 0.11% | −0.03 |
| BA The Boeing Co. | Reduce -13.1% | 0.06% | −0.03 |
| EFX Equifax Inc. | Reduce -29.5% | 0.12% | −0.03 |
| IDXX Idexx Laboratories Inc. | Reduce -9.8% | 0.21% | −0.03 |
| WM Waste Management Inc. | Reduce -10.1% | 0.13% | −0.03 |
| BURL Burlington Stores Inc. | Reduce -19.5% | 0.14% | −0.03 |
| CSGP Costar Group Inc. | Reduce -8.8% | 0.17% | −0.03 |
| AGG iShares Core U.S. Aggregate | Reduce -20.9% | 0.08% | −0.02 |
| XOM Exxon Mobil Corp. | Reduce -2.8% | 0.31% | −0.02 |
| TYL Tyler Technologies Inc. | Reduce -19.4% | 0.17% | −0.02 |
| PCAR Paccar Inc. | Reduce -0.6% | 0.20% | −0.02 |
| FDX FedEx Corp. | Reduce -28.7% | 0.04% | −0.02 |
Portfolio Buys Q2 2024 → Q3 2024
| IWD iShares Russell 1000 Value E | Add +18.5% | 1.64% | +0.28 |
| PGR Progressive Corp. | Add +2.0% | 1.75% | +0.25 |
| GEV GE Vernova Inc. | Add +4.2% | 0.73% | +0.23 |
| GE General Electric | Add +11.2% | 1.04% | +0.20 |
| HD Home Depot Inc. | Add +0.9% | 1.94% | +0.19 |
| PH Parker Hannifin Corp. | Add +3.6% | 0.95% | +0.17 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.2% | 2.11% | +0.14 |
| ROL Rollins Inc. | Add +590.3% | 0.13% | +0.11 |
| META Meta Platforms Inc. Class A | Add +4.1% | 1.15% | +0.11 |
| TCAF T Rowe PRC Cap Appreciation | Add +227.3% | 0.15% | +0.10 |
| VGSH Vanguard Short-Term Treasury | Add +33.7% | 0.43% | +0.09 |
| CASY Casey's General Stores Inc. | Add +266.2% | 0.13% | +0.09 |
| FAST Fastenal Co. | Add +0.2% | 1.14% | +0.07 |
| JNJ Johnson & Johnson | Add +1.7% | 1.29% | +0.07 |
| AAON Aaon Inc. | Add +624.0% | 0.08% | +0.07 |
| IEF iShares 7-10 Year Treasury B | Add +17.5% | 0.45% | +0.06 |
| BWXT BWX Technologies Inc. | Add +279.5% | 0.08% | +0.06 |
| MANH Manhattan Associates Inc. | Add +56.9% | 0.15% | +0.06 |
| VCIT Vanguard Int-Term Corporate | Add +19.0% | 0.39% | +0.06 |
| IJR iShares Core S&P Small-Cap E | Add +3.8% | 0.90% | +0.06 |
| UNP Union Pacific Corp. | Add +4.3% | 0.91% | +0.05 |
| VOO Vanguard S&P 500 ETF | Add +7.5% | 0.92% | +0.05 |
| VRT Vertiv Holdings Co. Class A | Add +54.8% | 0.13% | +0.05 |
| IVV iShares Core S&P 500 ETF | Add +8.7% | 0.75% | +0.05 |
| SHW The Sherwin-Williams Co. | Add +2.7% | 0.27% | +0.05 |
| OMC Omnicom Group | Add +2.3% | 0.52% | +0.05 |
| ONC Beone Medicines Ltd.-ADR | Add +9.5% | 0.13% | +0.05 |
| USB US Bancorp | Add +0.8% | 0.56% | +0.04 |
| SCHD Schwab US DVD Equity ETF | Add +18.7% | 0.25% | +0.04 |
| VICI Vici Properties Inc. | Add +71.2% | 0.09% | +0.04 |
| RYAAY Ryanair Holdings PLC-SP ADR | New | 0.04% | +0.04 |
| IBM Intl Business Machines Corp. | Add +1.8% | 0.23% | +0.04 |
| ORLY O'reilly Automotive Inc. | Add +1.9% | 0.95% | +0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +6.6% | 0.69% | +0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +8.0% | 0.35% | +0.03 |
| BEKE Ke Holdings Inc.-ADR | Add +9.4% | 0.11% | +0.03 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +75.0% | 0.08% | +0.03 |
| IWF iShares Russell 1000 Growth | Add +5.7% | 1.72% | +0.03 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +223.1% | 0.05% | +0.03 |
| EFV iShares MSCI Eafe Value ETF | Add +9.9% | 0.28% | +0.03 |
| ZBRA Zebra Technologies Corp. Class A | Add +9.6% | 0.15% | +0.03 |
| CAT Caterpillar Inc. | Add +0.2% | 0.30% | +0.03 |
| ASO Academy Sports & Outdoors Inc. | Add +2694.9% | 0.03% | +0.03 |
| MKTX Marketaxess Holdings Inc. | Add +7.8% | 0.12% | +0.03 |
| RDVY First Trust Rising Dividend | Add +30.1% | 0.11% | +0.03 |
| XLRE SS Real Estate Select Sector | Add +20.4% | 0.11% | +0.03 |
| BABA Alibaba Group Holding-SP ADR | Add +7.2% | 0.08% | +0.03 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +198.8% | 0.04% | +0.02 |
| BEPC Brookfield Renewable Cor-A | Add +15.8% | 0.12% | +0.02 |
| ACN Accenture PLC Class A | Add +2.0% | 0.23% | +0.02 |
Notes & Other Activity Q2 2024 → Q3 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | Add +54.2% | 3,492 | $4.5M |
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | Add +5.9% | 574 | $731K |
| ABLLW East Resources Acquis -CW27 | *W EXP 06/30/202 | Reduce -17.7% | 294,000 | $500K |
| ADVENT CONVERTIBLE AND INCOM | RIGHT 10/17/2024 | Reduce -27.1% | 205,705 | $4K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,918 | $72.7B | AAPL, JPM, GOOG, MSFT, GEV |
| Q1 2026 | 1,821 | $64.0B | AAPL, MSFT, JPM, GOOG, VEA |
| Q4 2025 | 1,782 | $64.1B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q3 2025 | 1,788 | $62.2B | MSFT, AAPL, JPM, GOOG, IWF |
| Q2 2025 | 1,760 | $57.0B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q1 2025 | 1,748 | $51.9B | AAPL, MSFT, JPM, BRK.B, GOOG |
| Q4 2024 | 1,743 | $52.3B | AAPL, MSFT, JPM, GOOG, BRK.B |
| Q3 2024 | 1,742 | $51.5B | MSFT, AAPL, JPM, BRK.B, GOOG |
| Q2 2024 | 1,749 | $48.2B | MSFT, AAPL, JPM, GOOG, BRK.B |
| Q1 2024 | 1,746 | $47.7B | MSFT, AAPL, JPM, BRK.B, HD |