Boyar Asset Management Inc.

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 6, 2024), Boyar Asset Management Inc. reported 81 stock positions worth $153.3 million. Its top holding was Microsoft (MSFT) at 13.4% of the portfolio, followed by JPMorgan Chase (JPM, 7.6%) and Ameriprise Financial (AMP, 7.1%). Compared with Q4 2023, it opened 3 new positions, sold out of 2, added to 51 and reduced 16. The biggest buy was JPMorgan Chase (JPM, shares +8%) and the biggest sale an exit from Masterbrand (MBC).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001218254
Portfolio Value
$153.3M (Q1 2024)
SEC Filing
0001085146-24-002259 ↗ filed May 6, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $153.3M $153.3M Q1 2024 Q2 2024: $145.8M Q2 2024 Q3 2024: $155.3M Q3 2024 Q4 2024: $151.6M Q4 2024 Q1 2025: $137.9M Q1 2025 Q2 2025: $152.8M Q2 2025 Q3 2025: $158.0M Q3 2025 Q4 2025: $157.7M Q4 2025 Q1 2026: $175.7M Q1 2026 Q2 2026: $174.4M Q2 2026

Holdings 81 stocks · $153.3M

MSFT Microsoft Corp. 13.35% 48,663 $20.5M Add +6.8%
JPM JPMorgan Chase & Co. 7.59% 58,083 $11.6M Add +8.1%
AMP Ameriprise Financial Inc. 7.08% 24,755 $10.9M Add +5.8%
HD Home Depot Inc. 6.98% 27,892 $10.7M Add +5.9%
UBER Uber Technologies Inc. 4.78% 95,150 $7.3M Add +4.8%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.04% 163,461 $6.2M Add +3.8%
CMCSA Comcast Corp. Class A 2.89% 102,376 $4.4M Add +4.7%
MSGS Madison Square Garden Sports 2.67% 22,220 $4.1M Add +4.2%
DIS The Walt Disney Co. filed as DISNEY WALT CO 2.61% 32,729 $4.0M Add +7.8%
MDLZ Mondelez International Inc. Class A 2.24% 49,073 $3.4M Add +5.0%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 2.13% 56,589 $3.3M Add +6.1%
CSCO Cisco Systems Inc. 2.09% 64,146 $3.2M Add +3.1%
JNJ Johnson & Johnson 1.91% 18,507 $2.9M Add +1.2%
PFE Pfizer Inc. 1.73% 95,531 $2.7M Add +6.5%
UPS United Parcel Service Class B 1.70% 17,544 $2.6M Add +4.5%
INTC Intel Corp. 1.53% 53,176 $2.3M Add +3.1%
SMG Scotts Miracle-Gro Co. 1.50% 30,831 $2.3M Add +2.0%
MAR Marriott International Class A 1.48% 9,010 $2.3M Reduce -2.4%
TGT Target Corp. 1.45% 12,518 $2.2M Add +7.9%
SPHR Sphere Entertainment Co. 1.44% 45,089 $2.2M Add +4.4%
SYY Sysco Corp. 1.32% 24,968 $2.0M Add +4.6%
MSGE Madison Square Garden Entert 1.24% 48,354 $1.9M Add +4.0%
MCD McDonald's Corp. 1.14% 6,199 $1.7M No change
CVS CVS Health Corp. 1.13% 21,760 $1.7M Reduce -0.9%
BATRK Atlanta Braves Holdings in-C 1.12% 43,840 $1.7M Add +2.0%
BMY Bristol-Myers Squibb Co. 1.08% 30,416 $1.6M Add +4.5%
EBAY eBay Inc. 1.04% 30,227 $1.6M Reduce -2.6%
KO The Coca-Cola Co. 1.01% 25,401 $1.6M Add +6.3%
C Citigroup Inc. 1.01% 24,395 $1.5M Add +3.1%
BR Broadridge Financial Solutio 0.96% 7,179 $1.5M Reduce -0.7%
GOOGL Alphabet Inc. Class A 0.95% 9,655 $1.5M Add +1.3%
CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 0.95% 89,721 $1.5M Add +2.8%
WM Waste Management Inc. 0.88% 6,361 $1.4M No change
MGM MGM Resorts International 0.79% 25,681 $1.2M Add +4.6%
GOLF Acushnet Holdings Corp. 0.79% 18,329 $1.2M Reduce -1.2%
WBD Warner Bros Discovery Inc. 0.74% 130,013 $1.1M Add +5.5%
MWA Mueller Water Products Inc. Class A 0.73% 69,298 $1.1M Reduce -0.5%
AXP American Express Co. 0.71% 4,785 $1.1M Add +11.8%
BRK.B Berkshire Hathaway Inc. Class B 0.56% 2,055 $864K Add +7.4%
BEN Franklin Templeton Inc. 0.55% 30,216 $849K No change
LH Laboratory CRP of Amer Hldgs 0.54% 3,814 $833K Add +0.7%
CB Chubb Ltd. 0.45% 2,687 $696K Reduce -0.2%
PPLI People Inc. filed as IAC INC 0.44% 12,715 $678K Add +22.0%
MRK Merck & Co. Inc. 0.38% 4,426 $584K No change
WEN The Wendy's Co. 0.37% 30,014 $565K Add +4.9%
AAPL Apple Inc. 0.35% 3,131 $537K Reduce -7.4%
KVUE Kenvue Inc. 0.33% 23,367 $501K New
MKL Markel Group Inc. 0.32% 325 $494K Add +10.2%
HBI Hanesbrands Inc. 0.32% 84,038 $487K Add +2.0%
GOOG Alphabet Inc. Class C 0.32% 3,190 $486K No change
ENR Energizer Holdings Inc. 0.31% 16,275 $479K Add +6.7%
GD General Dynamics Corp. 0.30% 1,641 $464K Add +1.2%
VZ Verizon Communications Inc. 0.30% 10,941 $459K Add +6.4%
HHH Howard Hughes Holdings Inc. 0.30% 6,234 $453K Add +1.9%
NWSA News Corp. Class A 0.27% 15,861 $415K No change
MDT Medtronic PLC 0.26% 4,573 $399K Reduce -1.8%
TSQ Townsquare Media Inc. Class A 0.26% 36,022 $396K Add +3.2%
ANGI Angi Inc. 0.26% 150,596 $395K Add +5.5%
GEHC GE Healthcare Technology 0.26% 4,318 $393K Reduce -1.5%
ALSN Allison Transmission Holding 0.25% 4,815 $391K Reduce -2.2%
IBKR Interactive Brokers Gro Class A 0.23% 3,158 $353K New
NWL Newell Brands Inc. 0.23% 43,144 $346K Add +7.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.22% 1,791 $342K Add +39.0%
NDAQ Nasdaq Inc. 0.22% 5,346 $337K No change
CNDT Conduent Inc. 0.22% 98,897 $334K Add +1.3%
EPC Edgewell Personal Care Co. 0.22% 8,593 $332K Add +11.0%
GLW Corning Inc. 0.21% 9,935 $327K Add +0.7%
AIG American International Group 0.21% 4,047 $316K No change
GPN Global Payments Inc. 0.19% 2,155 $288K Add +1.4%
SCHW Schwab (charles) Corp. 0.19% 3,950 $286K Reduce -28.8%
KMB Kimberly-Clark Corp. 0.18% 2,150 $278K No change
USLM United States Lime & Mineral 0.17% 895 $267K No change
WSO Watsco Inc. 0.16% 559 $241K Reduce -3.5%
SO The Southern Co. 0.16% 3,365 $241K No change
LEVI Levi Strauss & Co. Class A 0.15% 11,498 $230K Reduce -3.0%
STKL Sunopta Inc. 0.14% 30,886 $212K Add +9.8%
SBUX Starbucks Corp. 0.14% 2,316 $212K Reduce -1.3%
PYPL PayPal Holdings Inc. 0.13% 2,990 $200K New
WU Western Union Co. 0.13% 13,913 $195K Reduce -2.4%
QVCG QVC Group Inc. filed as QURATE RETAIL INC 0.02% 25,914 $32K Add +9.4%
TPHS Trinity Place Holdings Inc. 0.01% 84,191 $13K Add +1.8%

Portfolio Sells Q4 2023 → Q1 2024

MBC Masterbrand Inc. Sold out 0.00% −0.20
CVS CVS Health Corp. Reduce -0.9% 1.13% −0.17
BR Broadridge Financial Solutio Reduce -0.7% 0.96% −0.16
GXO Gxo Logistics Inc. Sold out 0.00% −0.15
AAPL Apple Inc. Reduce -7.4% 0.35% −0.14
SCHW Schwab (charles) Corp. Reduce -28.8% 0.19% −0.10
GOLF Acushnet Holdings Corp. Reduce -1.2% 0.79% −0.09
MAR Marriott International Class A Reduce -2.4% 1.48% −0.08
SBUX Starbucks Corp. Reduce -1.3% 0.14% −0.03
WSO Watsco Inc. Reduce -3.5% 0.16% −0.03
MDT Medtronic PLC Reduce -1.8% 0.26% −0.03
MWA Mueller Water Products Inc. Class A Reduce -0.5% 0.73% −0.03
CB Chubb Ltd. Reduce -0.2% 0.45% −0.00
WU Western Union Co. Reduce -2.4% 0.13% −0.00
GEHC GE Healthcare Technology Reduce -1.5% 0.26% +0.00
LEVI Levi Strauss & Co. Class A Reduce -3.0% 0.15% +0.00
EBAY eBay Inc. Reduce -2.6% 1.04% +0.02
ALSN Allison Transmission Holding Reduce -2.2% 0.25% +0.04

Portfolio Buys Q4 2023 → Q1 2024

JPM JPMorgan Chase & Co. Add +8.1% 7.59% +0.73
UBER Uber Technologies Inc. Add +4.8% 4.78% +0.58
DIS The Walt Disney Co. Add +7.8% 2.61% +0.56
MSFT Microsoft Corp. Add +6.8% 13.35% +0.49
AMP Ameriprise Financial Inc. Add +5.8% 7.08% +0.41
SPHR Sphere Entertainment Co. Add +4.4% 1.44% +0.34
KVUE Kenvue Inc. New 0.33% +0.33
IBKR Interactive Brokers Gro Class A New 0.23% +0.23
TGT Target Corp. Add +7.9% 1.45% +0.21
PYPL PayPal Holdings Inc. New 0.13% +0.13
HD Home Depot Inc. Add +5.9% 6.98% +0.13
MSGE Madison Square Garden Entert Add +4.0% 1.24% +0.13
AXP American Express Co. Add +11.8% 0.71% +0.11
C Citigroup Inc. Add +3.1% 1.01% +0.09
IBM Intl Business Machines Corp. Add +39.0% 0.22% +0.07
BAC Bank of America Corp. Add +3.8% 4.04% +0.06
SMG Scotts Miracle-Gro Co. Add +2.0% 1.50% +0.05
BRK.B Berkshire Hathaway Inc. Class B Add +7.4% 0.56% +0.05
BNY Bank of New York Mellon Corp. Add +6.1% 2.13% +0.04
HBI Hanesbrands Inc. Add +2.0% 0.32% +0.04
PPLI People Inc. Add +22.0% 0.44% +0.03
STKL Sunopta Inc. Add +9.8% 0.14% +0.02
SYY Sysco Corp. Add +4.6% 1.32% +0.01
VZ Verizon Communications Inc. Add +6.4% 0.30% +0.01
MKL Markel Group Inc. Add +10.2% 0.32% +0.01
CALY Callaway Golf Company Add +2.8% 0.95% +0.01
QVCG QVC Group Inc. Add +9.4% 0.02% +0.01
EPC Edgewell Personal Care Co. Add +11.0% 0.22% +0.00
TPHS Trinity Place Holdings Inc. Add +1.8% 0.01% +0.00
ANGI Angi Inc. Add +5.5% 0.26% −0.01
GLW Corning Inc. Add +0.7% 0.21% −0.01
GD General Dynamics Corp. Add +1.2% 0.30% −0.01
GPN Global Payments Inc. Add +1.4% 0.19% −0.01
TSQ Townsquare Media Inc. Class A Add +3.2% 0.26% −0.02
MGM MGM Resorts International Add +4.6% 0.79% −0.03
NWL Newell Brands Inc. Add +7.2% 0.23% −0.04
KO The Coca-Cola Co. Add +6.3% 1.01% −0.04
BMY Bristol-Myers Squibb Co. Add +4.5% 1.08% −0.05
GOOGL Alphabet Inc. Class A Add +1.3% 0.95% −0.05
CNDT Conduent Inc. Add +1.3% 0.22% −0.05
WEN The Wendy's Co. Add +4.9% 0.37% −0.05
ENR Energizer Holdings Inc. Add +6.7% 0.31% −0.05
HHH Howard Hughes Holdings Inc. Add +1.9% 0.30% −0.10
LH Laboratory CRP of Amer Hldgs Add +0.7% 0.54% −0.10
BATRK Atlanta Braves Holdings in-C Add +2.0% 1.12% −0.16
PFE Pfizer Inc. Add +6.5% 1.73% −0.21
MSGS Madison Square Garden Sports Add +4.2% 2.67% −0.24
JNJ Johnson & Johnson Add +1.2% 1.91% −0.24
CSCO Cisco Systems Inc. Add +3.1% 2.09% −0.27
UPS United Parcel Service Class B Add +4.5% 1.70% −0.28

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 77$174.4MMSFT, JPM, AMP, HD, MSGS
Q1 2026 78$175.7MMSFT, JPM, AMP, HD, MSGS
Q4 2025 75$157.7MMSFT, JPM, AMP, HD, BAC
Q3 2025 77$158.0MMSFT, JPM, HD, AMP, UBER
Q2 2025 79$152.8MMSFT, JPM, AMP, HD, UBER
Q1 2025 77$137.9MMSFT, JPM, AMP, HD, UBER
Q4 2024 78$151.6MMSFT, JPM, AMP, HD, BAC
Q3 2024 79$155.3MMSFT, JPM, AMP, HD, UBER
Q2 2024 78$145.8MMSFT, JPM, AMP, HD, UBER
Q1 2024 81$153.3MMSFT, JPM, AMP, HD, UBER