Boyar Asset Management Inc.

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 22, 2024), Boyar Asset Management Inc. reported 79 stock positions worth $155.3 million. Its top holding was Microsoft (MSFT) at 12.8% of the portfolio, followed by JPMorgan Chase (JPM, 7.6%) and Ameriprise Financial (AMP, 7.5%). Compared with Q2 2024, it opened 3 new positions, sold out of 2, added to 19 and reduced 42. The biggest buy was a new position in Match (MTCH) and the biggest sale Microsoft (MSFT, shares −4%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001218254
Portfolio Value
$155.3M (Q3 2024)
SEC Filing
0001085146-24-006001 ↗ filed Nov 22, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $153.3M Q1 2024 Q2 2024: $145.8M Q2 2024 Q3 2024: $155.3M $155.3M Q3 2024 Q4 2024: $151.6M Q4 2024 Q1 2025: $137.9M Q1 2025 Q2 2025: $152.8M Q2 2025 Q3 2025: $158.0M Q3 2025 Q4 2025: $157.7M Q4 2025 Q1 2026: $175.7M Q1 2026 Q2 2026: $174.4M Q2 2026

Holdings 79 stocks · $155.3M

MSFT Microsoft Corp. 12.83% 46,294 $19.9M Reduce -3.6%
JPM JPMorgan Chase & Co. 7.59% 55,946 $11.8M Reduce -0.2%
AMP Ameriprise Financial Inc. 7.48% 24,725 $11.6M Reduce -0.0%
HD Home Depot Inc. 7.24% 27,771 $11.3M Reduce -0.2%
UBER Uber Technologies Inc. 4.62% 95,516 $7.2M Add +0.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.12% 161,449 $6.4M Reduce -1.2%
MSGS Madison Square Garden Sports 2.94% 21,889 $4.6M Reduce -1.5%
CMCSA Comcast Corp. Class A 2.71% 100,891 $4.2M Reduce -1.3%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 2.49% 53,844 $3.9M Reduce -4.9%
MDLZ Mondelez International Inc. Class A 2.33% 49,077 $3.6M Add +0.0%
CSCO Cisco Systems Inc. 2.15% 62,657 $3.3M Reduce -2.1%
DIS The Walt Disney Co. filed as DISNEY WALT CO 2.06% 33,280 $3.2M Add +1.7%
JNJ Johnson & Johnson 1.92% 18,358 $3.0M No change
PFE Pfizer Inc. 1.79% 96,109 $2.8M Add +0.3%
SMG Scotts Miracle-Gro Co. 1.71% 30,571 $2.7M Reduce -0.6%
UPS United Parcel Service Class B 1.54% 17,507 $2.4M Add +0.0%
MAR Marriott International Class A 1.37% 8,575 $2.1M Reduce -1.6%
BATRK Atlanta Braves Holdings in-C 1.32% 51,410 $2.0M Reduce -1.8%
MSGE Madison Square Garden Entert 1.31% 47,792 $2.0M Reduce -1.7%
SPHR Sphere Entertainment Co. 1.25% 43,915 $1.9M Reduce -1.8%
SYY Sysco Corp. 1.23% 24,488 $1.9M No change
MCD McDonald's Corp. 1.21% 6,177 $1.9M No change
TGT Target Corp. 1.10% 10,997 $1.7M Reduce -11.5%
GOOGL Alphabet Inc. Class A 1.05% 9,880 $1.6M Add +2.3%
KO The Coca-Cola Co. 1.04% 22,382 $1.6M Reduce -11.9%
BMY Bristol-Myers Squibb Co. 1.00% 30,067 $1.6M Add +0.0%
BR Broadridge Financial Solutio 0.99% 7,180 $1.5M No change
C Citigroup Inc. 0.97% 23,995 $1.5M Reduce -1.6%
MWA Mueller Water Products Inc. Class A 0.95% 67,654 $1.5M Reduce -1.8%
MTCH Match Group Inc. 0.89% 36,374 $1.4M New
CVS CVS Health Corp. 0.88% 21,805 $1.4M Add +0.7%
SSNC Ss&c Technologies Holdings 0.86% 17,979 $1.3M New
AXP American Express Co. 0.84% 4,785 $1.3M No change
WM Waste Management Inc. 0.82% 6,161 $1.3M Reduce -1.6%
INTC Intel Corp. 0.77% 50,891 $1.2M Reduce -2.9%
GOLF Acushnet Holdings Corp. 0.75% 18,154 $1.2M Reduce -0.9%
CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 0.74% 104,540 $1.1M Add +17.4%
PPLI People Inc. filed as IAC INC 0.67% 19,208 $1.0M Reduce -0.5%
MGM MGM Resorts International 0.62% 24,831 $971K Reduce -3.1%
BRK.B Berkshire Hathaway Inc. Class B 0.60% 2,026 $932K Reduce -2.2%
LH Labcorp Holdings Inc. 0.58% 4,022 $899K Add +0.2%
GPN Global Payments Inc. 0.55% 8,329 $853K Add +22.4%
EBAY eBay Inc. 0.55% 13,097 $853K Reduce -14.9%
HHH Howard Hughes Holdings Inc. 0.52% 10,473 $811K Add +64.8%
WBD Warner Bros Discovery Inc. 0.52% 98,123 $810K Reduce -23.9%
CB Chubb Ltd. 0.52% 2,789 $804K Add +3.8%
AAPL Apple Inc. 0.46% 3,071 $716K No change
KVUE Kenvue Inc. 0.43% 29,171 $675K Add +7.2%
MRK Merck & Co. Inc. 0.39% 5,361 $609K Add +21.1%
GOOG Alphabet Inc. Class C 0.34% 3,190 $533K No change
MKL Markel Group Inc. 0.34% 339 $532K Add +0.3%
WEN The Wendy's Co. 0.33% 29,480 $516K Reduce -1.8%
GEHC GE Healthcare Technology 0.31% 5,200 $488K Reduce -2.0%
GD General Dynamics Corp. 0.31% 1,606 $485K Reduce -2.1%
MDT Medtronic PLC 0.30% 5,213 $469K Add +8.0%
VZ Verizon Communications Inc. 0.30% 10,341 $464K Reduce -5.5%
ALSN Allison Transmission Holding 0.30% 4,815 $463K No change
IBKR Interactive Brokers Gro Class A 0.28% 3,176 $443K Add +0.6%
GLW Corning Inc. 0.28% 9,635 $435K Reduce -3.0%
TSQ Townsquare Media Inc. Class A 0.26% 39,572 $402K Add +1.0%
NWSA News Corp. Class A 0.25% 14,781 $394K Reduce -6.8%
NDAQ Nasdaq Inc. 0.25% 5,346 $390K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.23% 1,641 $363K Reduce -8.4%
ENR Energizer Holdings Inc. 0.22% 10,916 $347K Reduce -31.9%
BEN Franklin Templeton Inc. 0.22% 16,771 $338K Reduce -6.1%
HBI Hanesbrands Inc. 0.20% 43,316 $318K Reduce -44.7%
ANGI Angi Inc. 0.20% 119,695 $309K Reduce -20.5%
KMB Kimberly-Clark Corp. 0.20% 2,150 $306K No change
SO The Southern Co. 0.20% 3,365 $303K No change
AIG American International Group 0.19% 4,047 $296K No change
EPC Edgewell Personal Care Co. 0.18% 7,829 $285K Reduce -4.3%
SCHW Schwab (charles) Corp. 0.16% 3,950 $256K No change
LEVI Levi Strauss & Co. Class A 0.16% 11,498 $251K No change
NWL Newell Brands Inc. 0.15% 30,413 $234K Reduce -16.6%
CNDT Conduent Inc. 0.14% 54,757 $221K Reduce -43.6%
KLAC KLA Corp. 0.14% 273 $211K No change
PYPL PayPal Holdings Inc. 0.13% 2,669 $208K New
STKL Sunopta Inc. 0.12% 29,886 $191K Reduce -3.2%
QVCG QVC Group Inc. filed as QURATE RETAIL INC 0.01% 25,669 $16K Reduce -0.9%

Portfolio Sells Q2 2024 → Q3 2024

MSFT Microsoft Corp. Reduce -3.6% 12.83% −1.89
INTC Intel Corp. Reduce -2.9% 0.77% −0.35
BAC Bank of America Corp. Reduce -1.2% 4.12% −0.33
JPM JPMorgan Chase & Co. Reduce -0.2% 7.59% −0.18
TGT Target Corp. Reduce -11.5% 1.10% −0.16
MGM MGM Resorts International Reduce -3.1% 0.62% −0.16
WBD Warner Bros Discovery Inc. Reduce -23.9% 0.52% −0.14
WU Western Union Co. Sold out 0.00% −0.12
ENR Energizer Holdings Inc. Reduce -31.9% 0.22% −0.10
BATRK Atlanta Braves Holdings in-C Reduce -1.8% 1.32% −0.10
C Citigroup Inc. Reduce -1.6% 0.97% −0.10
WM Waste Management Inc. Reduce -1.6% 0.82% −0.09
CNDT Conduent Inc. Reduce -43.6% 0.14% −0.08
KO The Coca-Cola Co. Reduce -11.9% 1.04% −0.07
MAR Marriott International Class A Reduce -1.6% 1.37% −0.07
HBI Hanesbrands Inc. Reduce -44.7% 0.20% −0.06
BEN Franklin Templeton Inc. Reduce -6.1% 0.22% −0.06
GOLF Acushnet Holdings Corp. Reduce -0.9% 0.75% −0.05
NWSA News Corp. Class A Reduce -6.8% 0.25% −0.05
EPC Edgewell Personal Care Co. Reduce -4.3% 0.18% −0.04
CMCSA Comcast Corp. Class A Reduce -1.3% 2.71% −0.03
EBAY eBay Inc. Reduce -14.9% 0.55% −0.02
WEN The Wendy's Co. Reduce -1.8% 0.33% −0.02
GD General Dynamics Corp. Reduce -2.1% 0.31% −0.01
VZ Verizon Communications Inc. Reduce -5.5% 0.30% −0.01
NWL Newell Brands Inc. Reduce -16.6% 0.15% −0.01
TPHS Trinity Place Holdings Inc. Sold out 0.00% −0.01
QVCG QVC Group Inc. Reduce -0.9% 0.01% −0.00
ANGI Angi Inc. Reduce -20.5% 0.20% +0.00
STKL Sunopta Inc. Reduce -3.2% 0.12% +0.01
GLW Corning Inc. Reduce -3.0% 0.28% +0.02
IBM Intl Business Machines Corp. Reduce -8.4% 0.23% +0.02
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.2% 0.60% +0.02
GEHC GE Healthcare Technology Reduce -2.0% 0.31% +0.03
PPLI People Inc. Reduce -0.5% 0.67% +0.05
CSCO Cisco Systems Inc. Reduce -2.1% 2.15% +0.06
MSGS Madison Square Garden Sports Reduce -1.5% 2.94% +0.07
MWA Mueller Water Products Inc. Class A Reduce -1.8% 0.95% +0.10
BNY Bank of New York Mellon Corp. Reduce -4.9% 2.49% +0.17
MSGE Madison Square Garden Entert Reduce -1.7% 1.31% +0.17
SPHR Sphere Entertainment Co. Reduce -1.8% 1.25% +0.17
AMP Ameriprise Financial Inc. Reduce -0.0% 7.48% +0.23
SMG Scotts Miracle-Gro Co. Reduce -0.6% 1.71% +0.33
HD Home Depot Inc. Reduce -0.2% 7.24% +0.67

Portfolio Buys Q2 2024 → Q3 2024

MTCH Match Group Inc. New 0.89% +0.89
SSNC Ss&c Technologies Holdings New 0.86% +0.86
HHH Howard Hughes Holdings Inc. Add +64.8% 0.52% +0.24
BMY Bristol-Myers Squibb Co. Add +0.0% 1.00% +0.14
PYPL PayPal Holdings Inc. New 0.13% +0.13
MDLZ Mondelez International Inc. Class A Add +0.0% 2.33% +0.12
GPN Global Payments Inc. Add +22.4% 0.55% +0.10
KVUE Kenvue Inc. Add +7.2% 0.43% +0.09
CB Chubb Ltd. Add +3.8% 0.52% +0.05
MDT Medtronic PLC Add +8.0% 0.30% +0.04
IBKR Interactive Brokers Gro Class A Add +0.6% 0.28% +0.02
LH Labcorp Holdings Inc. Add +0.2% 0.58% +0.02
MRK Merck & Co. Inc. Add +21.1% 0.39% +0.02
CVS CVS Health Corp. Add +0.7% 0.88% +0.01
MKL Markel Group Inc. Add +0.3% 0.34% −0.02
TSQ Townsquare Media Inc. Class A Add +1.0% 0.26% −0.04
PFE Pfizer Inc. Add +0.3% 1.79% −0.05
UPS United Parcel Service Class B Add +0.0% 1.54% −0.11
UBER Uber Technologies Inc. Add +0.2% 4.62% −0.13
GOOGL Alphabet Inc. Class A Add +2.3% 1.05% −0.15
DIS The Walt Disney Co. Add +1.7% 2.06% −0.17
CALY Callaway Golf Company Add +17.4% 0.74% −0.20

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 77$174.4MMSFT, JPM, AMP, HD, MSGS
Q1 2026 78$175.7MMSFT, JPM, AMP, HD, MSGS
Q4 2025 75$157.7MMSFT, JPM, AMP, HD, BAC
Q3 2025 77$158.0MMSFT, JPM, HD, AMP, UBER
Q2 2025 79$152.8MMSFT, JPM, AMP, HD, UBER
Q1 2025 77$137.9MMSFT, JPM, AMP, HD, UBER
Q4 2024 78$151.6MMSFT, JPM, AMP, HD, BAC
Q3 2024 79$155.3MMSFT, JPM, AMP, HD, UBER
Q2 2024 78$145.8MMSFT, JPM, AMP, HD, UBER
Q1 2024 81$153.3MMSFT, JPM, AMP, HD, UBER