Boyar Asset Management Inc.

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 23, 2025), Boyar Asset Management Inc. reported 77 stock positions worth $137.9 million. Its top holding was Microsoft (MSFT) at 11.6% of the portfolio, followed by JPMorgan Chase (JPM, 9.1%) and Ameriprise Financial (AMP, 7.1%). Compared with Q4 2024, it opened 2 new positions, sold out of 3, added to 8 and reduced 57. The biggest buy was a new position in Tripadvisor (TRIP) and the biggest sale Microsoft (MSFT, shares −6%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001218254
Portfolio Value
$137.9M (Q1 2025)
SEC Filing
0001085146-25-002284 ↗ filed Apr 23, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $153.3M Q1 2024 Q2 2024: $145.8M Q2 2024 Q3 2024: $155.3M Q3 2024 Q4 2024: $151.6M Q4 2024 Q1 2025: $137.9M $137.9M Q1 2025 Q2 2025: $152.8M Q2 2025 Q3 2025: $158.0M Q3 2025 Q4 2025: $157.7M Q4 2025 Q1 2026: $175.7M Q1 2026 Q2 2026: $174.4M Q2 2026

Holdings 77 stocks · $137.9M

MSFT Microsoft Corp. 11.58% 42,527 $16.0M Reduce -6.2%
JPM JPMorgan Chase & Co. 9.07% 50,968 $12.5M Reduce -6.7%
AMP Ameriprise Financial Inc. 7.13% 20,296 $9.8M Reduce -10.8%
HD Home Depot Inc. 6.67% 25,081 $9.2M Reduce -7.0%
UBER Uber Technologies Inc. 4.80% 90,766 $6.6M Reduce -5.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.49% 148,234 $6.2M Reduce -8.3%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 3.07% 50,498 $4.2M Reduce -6.2%
MSGS Madison Square Garden Sports 2.86% 20,256 $3.9M Reduce -6.5%
CSCO Cisco Systems Inc. 2.57% 57,322 $3.5M Reduce -7.0%
CMCSA Comcast Corp. Class A 2.41% 90,132 $3.3M Reduce -6.4%
MDLZ Mondelez International Inc. Class A 2.26% 45,957 $3.1M Reduce -6.4%
DIS The Walt Disney Co. filed as DISNEY WALT CO 2.19% 30,624 $3.0M Reduce -8.1%
JNJ Johnson & Johnson 2.02% 16,784 $2.8M Reduce -8.6%
PFE Pfizer Inc. 1.67% 90,633 $2.3M Reduce -5.9%
MAR Marriott International Class A 1.44% 8,307 $2.0M Reduce -3.0%
BATRK Atlanta Braves Holdings in-C 1.41% 48,570 $1.9M Reduce -12.1%
UPS United Parcel Service Class B 1.28% 16,059 $1.8M Reduce -8.4%
BR Broadridge Financial Solutio 1.26% 7,181 $1.7M No change
MCD McDonald's Corp. 1.21% 5,345 $1.7M Reduce -13.5%
SYY Sysco Corp. 1.20% 22,028 $1.7M Reduce -10.1%
MWA Mueller Water Products Inc. Class A 1.14% 61,841 $1.6M Reduce -8.7%
KO The Coca-Cola Co. 1.13% 21,668 $1.6M Reduce -3.2%
SMG Scotts Miracle-Gro Co. 1.11% 27,817 $1.5M Reduce -7.6%
BMY Bristol-Myers Squibb Co. 1.11% 24,993 $1.5M Reduce -16.9%
MSGE Madison Square Garden Entert 1.05% 44,394 $1.5M Reduce -5.0%
GOOGL Alphabet Inc. Class A 1.04% 9,275 $1.4M Reduce -6.6%
SSNC Ss&c Technologies Holdings 1.02% 16,834 $1.4M Reduce -6.8%
WM Waste Management Inc. 1.02% 6,061 $1.4M No change
SPHR Sphere Entertainment Co. 1.00% 42,031 $1.4M Reduce -5.5%
C Citigroup Inc. 0.94% 18,353 $1.3M Reduce -2.8%
AXP American Express Co. 0.93% 4,758 $1.3M Reduce -0.6%
CVS CVS Health Corp. 0.91% 18,434 $1.2M Reduce -10.8%
TGT Target Corp. 0.79% 10,472 $1.1M Reduce -4.8%
BRK.B Berkshire Hathaway Inc. Class B 0.78% 2,016 $1.1M Reduce -1.0%
GOLF Acushnet Holdings Corp. 0.78% 15,564 $1.1M Reduce -14.4%
MTCH Match Group Inc. 0.77% 33,913 $1.1M Reduce -7.3%
LH Labcorp Holdings Inc. 0.66% 3,885 $904K Reduce -4.2%
GPN Global Payments Inc. 0.65% 9,217 $903K Add +3.6%
TRIP Tripadvisor Inc. 0.63% 61,078 $865K New
HHH Howard Hughes Holdings Inc. 0.61% 11,368 $842K Add +5.6%
INTC Intel Corp. 0.61% 36,759 $835K Reduce -23.8%
CB Chubb Ltd. 0.56% 2,564 $774K Reduce -9.9%
WBD Warner Bros Discovery Inc. 0.56% 72,152 $774K Reduce -16.0%
PPLI People Inc. filed as IAC INC 0.54% 16,087 $739K Reduce -11.1%
PRGO Perrigo Co. PLC 0.53% 26,186 $734K New
CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 0.53% 109,984 $725K Add +1.7%
KVUE Kenvue Inc. 0.51% 29,453 $706K Reduce -1.4%
AAPL Apple Inc. 0.49% 3,071 $682K No change
MKL Markel Group Inc. 0.48% 352 $658K Add +0.3%
EBAY eBay Inc. 0.45% 9,100 $616K Reduce -30.5%
MGM MGM Resorts International 0.43% 19,938 $591K Reduce -11.1%
MDT Medtronic PLC 0.37% 5,663 $509K Add +1.3%
VZ Verizon Communications Inc. 0.32% 9,741 $442K Reduce -5.8%
GEHC GE Healthcare Technology 0.31% 5,352 $432K Add +1.1%
MRK Merck & Co. Inc. 0.31% 4,786 $430K Reduce -11.0%
NWSA News Corp. Class A 0.30% 15,228 $415K Add +0.2%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.30% 1,641 $408K No change
WEN The Wendy's Co. 0.30% 27,872 $408K Reduce -5.5%
NDAQ Nasdaq Inc. 0.29% 5,346 $406K No change
GLW Corning Inc. 0.28% 8,500 $389K Reduce -11.8%
GD General Dynamics Corp. 0.28% 1,399 $381K Reduce -15.3%
GOOG Alphabet Inc. Class C 0.23% 2,000 $312K Reduce -14.5%
SCHW Schwab (charles) Corp. 0.22% 3,950 $309K No change
KMB Kimberly-Clark Corp. 0.22% 2,150 $306K No change
AIG American International Group 0.22% 3,447 $300K Reduce -14.8%
TSQ Townsquare Media Inc. Class A 0.21% 36,153 $294K Reduce -3.8%
ENR Energizer Holdings Inc. 0.21% 9,542 $286K Reduce -8.9%
BEN Franklin Templeton Inc. 0.20% 14,498 $279K No change
SO The Southern Co. 0.18% 2,765 $254K Reduce -17.8%
ANGI Angi Inc. 0.17% 15,224 $235K Add +34.5%
EPC Edgewell Personal Care Co. 0.17% 7,463 $233K Reduce -4.7%
HBI Hanesbrands Inc. 0.16% 37,736 $218K Reduce -9.4%
LEVI Levi Strauss & Co. Class A 0.13% 11,090 $173K No change
NWL Newell Brands Inc. 0.12% 25,682 $159K Reduce -3.5%
STKL Sunopta Inc. 0.11% 29,886 $145K No change
CNDT Conduent Inc. 0.09% 47,569 $128K Reduce -5.7%
QVCG QVC Group Inc. 0.00% 23,257 $5K Reduce -2.3%

Portfolio Sells Q4 2024 → Q1 2025

MSFT Microsoft Corp. Reduce -6.2% 11.58% −1.03
AMP Ameriprise Financial Inc. Reduce -10.8% 7.13% −0.86
IBKR Interactive Brokers Gro Class A Sold out 0.00% −0.37
MSGS Madison Square Garden Sports Reduce -6.5% 2.86% −0.36
ALSN Allison Transmission Holding Sold out 0.00% −0.34
DIS The Walt Disney Co. Reduce -8.1% 2.19% −0.26
HD Home Depot Inc. Reduce -7.0% 6.67% −0.25
SMG Scotts Miracle-Gro Co. Reduce -7.6% 1.11% −0.21
GOOGL Alphabet Inc. Class A Reduce -6.6% 1.04% −0.20
BAC Bank of America Corp. Reduce -8.3% 4.49% −0.20
TGT Target Corp. Reduce -4.8% 0.79% −0.19
SPHR Sphere Entertainment Co. Reduce -5.5% 1.00% −0.19
UPS United Parcel Service Class B Reduce -8.4% 1.28% −0.18
PYPL PayPal Holdings Inc. Sold out 0.00% −0.15
MAR Marriott International Class A Reduce -3.0% 1.44% −0.14
EBAY eBay Inc. Reduce -30.5% 0.45% −0.09
MGM MGM Resorts International Reduce -11.1% 0.43% −0.08
GOLF Acushnet Holdings Corp. Reduce -14.4% 0.78% −0.08
GOOG Alphabet Inc. Class C Reduce -14.5% 0.23% −0.07
HBI Hanesbrands Inc. Reduce -9.4% 0.16% −0.07
NWL Newell Brands Inc. Reduce -3.5% 0.12% −0.06
MSGE Madison Square Garden Entert Reduce -5.0% 1.05% −0.04
MRK Merck & Co. Inc. Reduce -11.0% 0.31% −0.04
CNDT Conduent Inc. Reduce -5.7% 0.09% −0.04
WBD Warner Bros Discovery Inc. Reduce -16.0% 0.56% −0.04
SYY Sysco Corp. Reduce -10.1% 1.20% −0.04
ENR Energizer Holdings Inc. Reduce -8.9% 0.21% −0.03
INTC Intel Corp. Reduce -23.8% 0.61% −0.03
MTCH Match Group Inc. Reduce -7.3% 0.77% −0.02
WEN The Wendy's Co. Reduce -5.5% 0.30% −0.02
PFE Pfizer Inc. Reduce -5.9% 1.67% −0.02
GLW Corning Inc. Reduce -11.8% 0.28% −0.02
BMY Bristol-Myers Squibb Co. Reduce -16.9% 1.11% −0.02
TSQ Townsquare Media Inc. Class A Reduce -3.8% 0.21% −0.01
GD General Dynamics Corp. Reduce -15.3% 0.28% −0.01
AXP American Express Co. Reduce -0.6% 0.93% −0.01
EPC Edgewell Personal Care Co. Reduce -4.7% 0.17% −0.00
QVCG QVC Group Inc. Reduce -2.3% 0.00% −0.00
SO The Southern Co. Reduce -17.8% 0.18% +0.00
BATRK Atlanta Braves Holdings in-C Reduce -12.1% 1.41% +0.01
PPLI People Inc. Reduce -11.1% 0.54% +0.02
AIG American International Group Reduce -14.8% 0.22% +0.02
CMCSA Comcast Corp. Class A Reduce -6.4% 2.41% +0.03
MCD McDonald's Corp. Reduce -13.5% 1.21% +0.03
LH Labcorp Holdings Inc. Reduce -4.2% 0.66% +0.04
CB Chubb Ltd. Reduce -9.9% 0.56% +0.04
VZ Verizon Communications Inc. Reduce -5.8% 0.32% +0.05
C Citigroup Inc. Reduce -2.8% 0.94% +0.07
KVUE Kenvue Inc. Reduce -1.4% 0.51% +0.09
SSNC Ss&c Technologies Holdings Reduce -6.8% 1.02% +0.12

Portfolio Buys Q4 2024 → Q1 2025

TRIP Tripadvisor Inc. New 0.63% +0.63
PRGO Perrigo Co. PLC New 0.53% +0.53
MKL Markel Group Inc. Add +0.3% 0.48% +0.08
MDT Medtronic PLC Add +1.3% 0.37% +0.07
HHH Howard Hughes Holdings Inc. Add +5.6% 0.61% +0.06
ANGI Angi Inc. Add +34.5% 0.17% +0.05
GEHC GE Healthcare Technology Add +1.1% 0.31% +0.04
NWSA News Corp. Class A Add +0.2% 0.30% +0.02
GPN Global Payments Inc. Add +3.6% 0.65% −0.00
CALY Callaway Golf Company Add +1.7% 0.53% −0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 77$174.4MMSFT, JPM, AMP, HD, MSGS
Q1 2026 78$175.7MMSFT, JPM, AMP, HD, MSGS
Q4 2025 75$157.7MMSFT, JPM, AMP, HD, BAC
Q3 2025 77$158.0MMSFT, JPM, HD, AMP, UBER
Q2 2025 79$152.8MMSFT, JPM, AMP, HD, UBER
Q1 2025 77$137.9MMSFT, JPM, AMP, HD, UBER
Q4 2024 78$151.6MMSFT, JPM, AMP, HD, BAC
Q3 2024 79$155.3MMSFT, JPM, AMP, HD, UBER
Q2 2024 78$145.8MMSFT, JPM, AMP, HD, UBER
Q1 2024 81$153.3MMSFT, JPM, AMP, HD, UBER