Boyar Asset Management Inc.

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 13, 2026), Boyar Asset Management Inc. reported 75 stock positions worth $157.7 million. Its top holding was Microsoft (MSFT) at 12.5% of the portfolio, followed by JPMorgan Chase (JPM, 9.5%) and Ameriprise Financial (AMP, 5.9%). Compared with Q3 2025, it opened 3 new positions, sold out of 5, added to 8 and reduced 53. The biggest buy was a new position in Unifirst (UNF) and the biggest sale Microsoft (MSFT, shares −2%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001218254
Portfolio Value
$157.7M (Q4 2025)
SEC Filing
0001218254-26-000001 ↗ filed Feb 13, 2026

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $153.3M Q1 2024 Q2 2024: $145.8M Q2 2024 Q3 2024: $155.3M Q3 2024 Q4 2024: $151.6M Q4 2024 Q1 2025: $137.9M Q1 2025 Q2 2025: $152.8M Q2 2025 Q3 2025: $158.0M Q3 2025 Q4 2025: $157.7M $157.7M Q4 2025 Q1 2026: $175.7M Q1 2026 Q2 2026: $174.4M Q2 2026

Holdings 75 stocks · $157.7M

MSFT Microsoft Corp. 12.50% 40,758 $19.7M Reduce -2.0%
JPM JPMorgan Chase & Co. 9.53% 46,660 $15.0M Reduce -6.4%
AMP Ameriprise Financial Inc. 5.93% 19,068 $9.3M Reduce -1.8%
HD Home Depot Inc. 5.36% 24,572 $8.5M Reduce -1.1%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.97% 142,566 $7.8M Reduce -4.6%
UBER Uber Technologies Inc. 4.57% 88,262 $7.2M Reduce -0.9%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 3.57% 48,432 $5.6M Reduce -1.0%
MSGS Madison Square Garden Sports 3.43% 20,918 $5.4M Reduce -1.5%
CSCO Cisco Systems Inc. 2.62% 53,615 $4.1M Reduce -1.5%
GOOGL Alphabet Inc. Class A 2.24% 11,306 $3.5M Reduce -1.9%
DIS The Walt Disney Co. filed as DISNEY WALT CO 2.16% 29,900 $3.4M Reduce -1.4%
JNJ Johnson & Johnson 2.15% 16,406 $3.4M Reduce -1.3%
SPHR Sphere Entertainment Co. 2.06% 34,097 $3.2M Reduce -15.7%
MSGE Madison Square Garden Entert 1.70% 49,699 $2.7M Reduce -0.7%
MAR Marriott International Class A 1.60% 8,132 $2.5M Reduce -2.1%
CMCSA Comcast Corp. Class A 1.58% 83,500 $2.5M Reduce -5.8%
MDLZ Mondelez International Inc. Class A 1.53% 44,862 $2.4M Reduce -0.7%
PFE Pfizer Inc. 1.44% 90,946 $2.3M Add +0.2%
BATRK Atlanta Braves Holdings in-C 1.26% 50,420 $2.0M Add +0.2%
C Citigroup Inc. 1.17% 15,806 $1.8M No change
UNF Unifirst Corp. 1.14% 9,308 $1.8M New
SMG Scotts Miracle-Gro Co. 1.06% 28,775 $1.7M Reduce -2.9%
SSNC Ss&c Technologies Holdings 1.04% 18,846 $1.6M Add +1.3%
MCD McDonald's Corp. 1.02% 5,275 $1.6M Reduce -0.8%
AXP American Express Co. 1.00% 4,258 $1.6M No change
BR Broadridge Financial Solutio 1.00% 7,053 $1.6M Reduce -1.8%
MKL Markel Group Inc. 0.97% 712 $1.5M Reduce -1.0%
UPS United Parcel Service Class B 0.94% 14,978 $1.5M Reduce -0.4%
SYY Sysco Corp. 0.94% 20,049 $1.5M Reduce -3.8%
KO The Coca-Cola Co. 0.90% 20,230 $1.4M Reduce -2.0%
MWA Mueller Water Products Inc. Class A 0.88% 58,534 $1.4M Reduce -3.1%
CVS CVS Health Corp. 0.86% 17,161 $1.4M Reduce -3.6%
KVUE Kenvue Inc. 0.82% 75,341 $1.3M Reduce -0.9%
WM Waste Management Inc. 0.82% 5,911 $1.3M No change
CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 0.80% 108,445 $1.3M Reduce -4.2%
MTCH Match Group Inc. 0.67% 32,536 $1.1M Reduce -1.9%
WBD Warner Bros Discovery Inc. 0.60% 32,717 $943K Reduce -7.1%
LH Labcorp Holdings Inc. 0.59% 3,698 $928K Reduce -2.2%
GPN Global Payments Inc. 0.59% 11,976 $927K Reduce -4.1%
BRK.B Berkshire Hathaway Inc. Class B 0.59% 1,843 $926K Reduce -6.8%
GOLF Acushnet Holdings Corp. 0.58% 11,497 $918K Reduce -28.0%
TRIP Tripadvisor Inc. 0.58% 62,345 $908K Add +0.8%
BMY Bristol-Myers Squibb Co. 0.57% 16,569 $894K Reduce -0.9%
HHH Howard Hughes Holdings Inc. 0.53% 10,479 $836K Reduce -2.3%
AAPL Apple Inc. 0.53% 3,071 $835K No change
TGT Target Corp. 0.48% 7,774 $760K Reduce -1.4%
MGM MGM Resorts International 0.47% 20,339 $742K Add +2.0%
FWONA Liberty Media Corp. Class A 0.47% 8,263 $739K New
CB Chubb Ltd. 0.44% 2,248 $702K Reduce -4.6%
EBAY eBay Inc. 0.44% 8,053 $701K Reduce -2.3%
GLW Corning Inc. 0.44% 7,997 $700K Reduce -0.3%
INTC Intel Corp. 0.43% 18,169 $670K Reduce -2.9%
COO The Cooper Cos Inc. 0.42% 8,057 $660K New
MRK Merck & Co. Inc. 0.41% 6,089 $641K Add +24.3%
GOOG Alphabet Inc. Class C 0.40% 2,000 $628K No change
MDT Medtronic PLC 0.38% 6,195 $595K Add +3.5%
PPLI People Inc. filed as IAC INC 0.32% 12,981 $508K Reduce -22.3%
L Loews Corp. 0.31% 4,656 $490K Add +23.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.31% 1,641 $486K No change
NDAQ Nasdaq Inc. 0.30% 4,896 $476K No change
GEHC GE Healthcare Technology 0.28% 5,465 $448K Reduce -5.1%
GD General Dynamics Corp. 0.27% 1,255 $423K Reduce -1.2%
NWSA News Corp. Class A 0.26% 15,411 $403K Reduce -8.9%
VZ Verizon Communications Inc. 0.25% 9,741 $397K No change
KLAC KLA Corp. 0.20% 265 $322K Reduce -2.9%
AIG American International Group 0.19% 3,447 $295K No change
SCHW Schwab (charles) Corp. 0.18% 2,905 $290K Reduce -9.4%
CFG Citizens Financial Group 0.17% 4,650 $272K Reduce -2.4%
SO The Southern Co. 0.15% 2,765 $241K No change
KMB Kimberly-Clark Corp. 0.14% 2,150 $217K No change
WEN The Wendy's Co. 0.14% 25,858 $215K Reduce -7.3%
GXO Gxo Logistics Inc. 0.13% 4,026 $212K Reduce -0.4%
TSQ Townsquare Media Inc. Class A 0.12% 36,819 $189K Reduce -11.9%
STKL Sunopta Inc. 0.06% 26,892 $102K Reduce -15.3%
CNDT Conduent Inc. 0.03% 25,603 $49K Reduce -9.3%

Portfolio Sells Q3 2025 → Q4 2025

MSFT Microsoft Corp. Reduce -2.0% 12.50% −1.14
HD Home Depot Inc. Reduce -1.1% 5.36% −1.01
UBER Uber Technologies Inc. Reduce -0.9% 4.57% −0.95
JPM JPMorgan Chase & Co. Reduce -6.4% 9.53% −0.41
MDLZ Mondelez International Inc. Class A Reduce -0.7% 1.53% −0.25
GOLF Acushnet Holdings Corp. Reduce -28.0% 0.58% −0.21
ANGI Angi Inc. Sold out 0.00% −0.19
IBKR Interactive Brokers Gro Class A Sold out 0.00% −0.18
CMCSA Comcast Corp. Class A Reduce -5.8% 1.58% −0.18
SYY Sysco Corp. Reduce -3.8% 0.94% −0.15
VIG Vanguard Dividend Apprec ETF Sold out 0.00% −0.14
HBI Hanesbrands Inc. Sold out 0.00% −0.13
AMP Ameriprise Financial Inc. Reduce -1.8% 5.93% −0.11
LH Labcorp Holdings Inc. Reduce -2.2% 0.59% −0.10
MWA Mueller Water Products Inc. Class A Reduce -3.1% 0.88% −0.09
BR Broadridge Financial Solutio Reduce -1.8% 1.00% −0.08
MTCH Match Group Inc. Reduce -1.9% 0.67% −0.08
NWSA News Corp. Class A Reduce -8.9% 0.26% −0.07
GPN Global Payments Inc. Reduce -4.1% 0.59% −0.07
TSQ Townsquare Media Inc. Class A Reduce -11.9% 0.12% −0.06
NWL Newell Brands Inc. Sold out 0.00% −0.06
STKL Sunopta Inc. Reduce -15.3% 0.06% −0.05
BRK.B Berkshire Hathaway Inc. Class B Reduce -6.8% 0.59% −0.04
DIS The Walt Disney Co. Reduce -1.4% 2.16% −0.04
PPLI People Inc. Reduce -22.3% 0.32% −0.04
EBAY eBay Inc. Reduce -2.3% 0.44% −0.03
HHH Howard Hughes Holdings Inc. Reduce -2.3% 0.53% −0.03
WEN The Wendy's Co. Reduce -7.3% 0.14% −0.03
CNDT Conduent Inc. Reduce -9.3% 0.03% −0.02
SCHW Schwab (charles) Corp. Reduce -9.4% 0.18% −0.01
GD General Dynamics Corp. Reduce -1.2% 0.27% −0.01
SMG Scotts Miracle-Gro Co. Reduce -2.9% 1.06% −0.00
GXO Gxo Logistics Inc. Reduce -0.4% 0.13% −0.00
MCD McDonald's Corp. Reduce -0.8% 1.02% +0.00
GEHC GE Healthcare Technology Reduce -5.1% 0.28% +0.01
CFG Citizens Financial Group Reduce -2.4% 0.17% +0.01
CVS CVS Health Corp. Reduce -3.6% 0.86% +0.01
KLAC KLA Corp. Reduce -2.9% 0.20% +0.02
CB Chubb Ltd. Reduce -4.6% 0.44% +0.02
INTC Intel Corp. Reduce -2.9% 0.43% +0.03
GLW Corning Inc. Reduce -0.3% 0.44% +0.03
KO The Coca-Cola Co. Reduce -2.0% 0.90% +0.03
TGT Target Corp. Reduce -1.4% 0.48% +0.03
KVUE Kenvue Inc. Reduce -0.9% 0.82% +0.04
BMY Bristol-Myers Squibb Co. Reduce -0.9% 0.57% +0.09
BAC Bank of America Corp. Reduce -4.6% 4.97% +0.09
MKL Markel Group Inc. Reduce -1.0% 0.97% +0.10
CALY Callaway Golf Company Reduce -4.2% 0.80% +0.12
UPS United Parcel Service Class B Reduce -0.4% 0.94% +0.15
WBD Warner Bros Discovery Inc. Reduce -7.1% 0.60% +0.16

Portfolio Buys Q3 2025 → Q4 2025

UNF Unifirst Corp. New 1.14% +1.14
FWONA Liberty Media Corp. Class A New 0.47% +0.47
COO The Cooper Cos Inc. New 0.42% +0.42
MRK Merck & Co. Inc. Add +24.3% 0.41% +0.15
L Loews Corp. Add +23.0% 0.31% +0.07
MGM MGM Resorts International Add +2.0% 0.47% +0.03
MDT Medtronic PLC Add +3.5% 0.38% +0.02
SSNC Ss&c Technologies Holdings Add +1.3% 1.04% +0.00
PFE Pfizer Inc. Add +0.2% 1.44% −0.03
TRIP Tripadvisor Inc. Add +0.8% 0.58% −0.06
BATRK Atlanta Braves Holdings in-C Add +0.2% 1.26% −0.06

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 77$174.4MMSFT, JPM, AMP, HD, MSGS
Q1 2026 78$175.7MMSFT, JPM, AMP, HD, MSGS
Q4 2025 75$157.7MMSFT, JPM, AMP, HD, BAC
Q3 2025 77$158.0MMSFT, JPM, HD, AMP, UBER
Q2 2025 79$152.8MMSFT, JPM, AMP, HD, UBER
Q1 2025 77$137.9MMSFT, JPM, AMP, HD, UBER
Q4 2024 78$151.6MMSFT, JPM, AMP, HD, BAC
Q3 2024 79$155.3MMSFT, JPM, AMP, HD, UBER
Q2 2024 78$145.8MMSFT, JPM, AMP, HD, UBER
Q1 2024 81$153.3MMSFT, JPM, AMP, HD, UBER