Boyar Asset Management Inc.

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 14, 2025), Boyar Asset Management Inc. reported 78 stock positions worth $151.6 million. Its top holding was Microsoft (MSFT) at 12.6% of the portfolio, followed by JPMorgan Chase (JPM, 8.6%) and Ameriprise Financial (AMP, 8.0%). Compared with Q3 2024, it sold out of 1, added to 38 and reduced 27. The biggest buy was Bank of America (BAC, shares +0%) and the biggest sale Scotts Miracle-Gro (SMG, shares −2%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001218254
Portfolio Value
$151.6M (Q4 2024)
SEC Filing
0001085146-25-001721 ↗ filed Feb 14, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $153.3M Q1 2024 Q2 2024: $145.8M Q2 2024 Q3 2024: $155.3M Q3 2024 Q4 2024: $151.6M $151.6M Q4 2024 Q1 2025: $137.9M Q1 2025 Q2 2025: $152.8M Q2 2025 Q3 2025: $158.0M Q3 2025 Q4 2025: $157.7M Q4 2025 Q1 2026: $175.7M Q1 2026 Q2 2026: $174.4M Q2 2026

Holdings 78 stocks · $151.6M

MSFT Microsoft Corp. 12.61% 45,334 $19.1M Reduce -2.1%
JPM JPMorgan Chase & Co. 8.64% 54,633 $13.1M Reduce -2.4%
AMP Ameriprise Financial Inc. 7.99% 22,745 $12.1M Reduce -8.0%
HD Home Depot Inc. 6.92% 26,972 $10.5M Reduce -2.9%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.68% 161,572 $7.1M Add +0.1%
UBER Uber Technologies Inc. 3.82% 96,019 $5.8M Add +0.5%
MSGS Madison Square Garden Sports 3.22% 21,659 $4.9M Reduce -1.1%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 2.73% 53,846 $4.1M Add +0.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 2.45% 33,315 $3.7M Add +0.1%
CSCO Cisco Systems Inc. 2.41% 61,657 $3.7M Reduce -1.6%
CMCSA Comcast Corp. Class A 2.38% 96,279 $3.6M Reduce -4.6%
MDLZ Mondelez International Inc. Class A 1.93% 49,079 $2.9M Add +0.0%
JNJ Johnson & Johnson 1.75% 18,359 $2.7M Add +0.0%
PFE Pfizer Inc. 1.69% 96,352 $2.6M Add +0.3%
MAR Marriott International Class A 1.58% 8,568 $2.4M Reduce -0.1%
UPS United Parcel Service Class B 1.46% 17,538 $2.2M Add +0.2%
BATRK Atlanta Braves Holdings in-C 1.40% 55,270 $2.1M Add +7.5%
SMG Scotts Miracle-Gro Co. 1.32% 30,099 $2.0M Reduce -1.5%
GOOGL Alphabet Inc. Class A 1.24% 9,928 $1.9M Add +0.5%
SYY Sysco Corp. 1.24% 24,494 $1.9M Add +0.0%
SPHR Sphere Entertainment Co. 1.18% 44,457 $1.8M Add +1.2%
MCD McDonald's Corp. 1.18% 6,181 $1.8M Add +0.1%
BMY Bristol-Myers Squibb Co. 1.12% 30,068 $1.7M Add +0.0%
MSGE Madison Square Garden Entert 1.10% 46,750 $1.7M Reduce -2.2%
BR Broadridge Financial Solutio 1.07% 7,181 $1.6M Add +0.0%
MWA Mueller Water Products Inc. Class A 1.01% 67,729 $1.5M Add +0.1%
TGT Target Corp. 0.98% 11,002 $1.5M Add +0.1%
AXP American Express Co. 0.94% 4,785 $1.4M No change
KO The Coca-Cola Co. 0.92% 22,384 $1.4M Add +0.0%
SSNC Ss&c Technologies Holdings 0.90% 18,064 $1.4M Add +0.5%
C Citigroup Inc. 0.88% 18,890 $1.3M Reduce -21.3%
GOLF Acushnet Holdings Corp. 0.85% 18,184 $1.3M Add +0.2%
WM Waste Management Inc. 0.81% 6,061 $1.2M Reduce -1.6%
MTCH Match Group Inc. 0.79% 36,562 $1.2M Add +0.5%
GPN Global Payments Inc. 0.66% 8,896 $997K Add +6.8%
INTC Intel Corp. 0.64% 48,211 $967K Reduce -5.3%
LH Labcorp Holdings Inc. 0.61% 4,055 $930K Add +0.8%
CVS CVS Health Corp. 0.61% 20,673 $928K Reduce -5.2%
BRK.B Berkshire Hathaway Inc. Class B 0.61% 2,036 $923K Add +0.5%
WBD Warner Bros Discovery Inc. 0.60% 85,852 $907K Reduce -12.5%
CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 0.56% 108,127 $850K Add +3.4%
HHH Howard Hughes Holdings Inc. 0.55% 10,769 $828K Add +2.8%
EBAY eBay Inc. 0.54% 13,099 $811K Add +0.0%
CB Chubb Ltd. 0.52% 2,845 $786K Add +2.0%
PPLI People Inc. filed as IAC INC 0.51% 18,089 $780K Reduce -5.8%
MGM MGM Resorts International 0.51% 22,431 $777K Reduce -9.7%
AAPL Apple Inc. 0.51% 3,071 $769K No change
KVUE Kenvue Inc. 0.42% 29,876 $638K Add +2.4%
MKL Markel Group Inc. 0.40% 351 $606K Add +3.5%
IBKR Interactive Brokers Gro Class A 0.37% 3,197 $565K Add +0.7%
MRK Merck & Co. Inc. 0.35% 5,378 $535K Add +0.3%
ALSN Allison Transmission Holding 0.34% 4,840 $523K Add +0.5%
WEN The Wendy's Co. 0.32% 29,487 $481K Add +0.0%
GLW Corning Inc. 0.30% 9,635 $458K No change
MDT Medtronic PLC 0.29% 5,591 $447K Add +7.3%
GOOG Alphabet Inc. Class C 0.29% 2,340 $446K Reduce -26.6%
GD General Dynamics Corp. 0.29% 1,651 $435K Add +2.8%
NWSA News Corp. Class A 0.28% 15,203 $419K Add +2.9%
GEHC GE Healthcare Technology 0.27% 5,295 $414K Add +1.8%
VZ Verizon Communications Inc. 0.27% 10,341 $414K No change
NDAQ Nasdaq Inc. 0.27% 5,346 $413K No change
ENR Energizer Holdings Inc. 0.24% 10,474 $365K Reduce -4.0%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.24% 1,641 $361K No change
TSQ Townsquare Media Inc. Class A 0.23% 37,573 $342K Reduce -5.0%
HBI Hanesbrands Inc. 0.22% 41,676 $339K Reduce -3.8%
AIG American International Group 0.19% 4,047 $295K No change
BEN Franklin Templeton Inc. 0.19% 14,498 $294K Reduce -13.6%
SCHW Schwab (charles) Corp. 0.19% 3,950 $292K No change
KMB Kimberly-Clark Corp. 0.19% 2,150 $282K No change
SO The Southern Co. 0.18% 3,365 $277K No change
NWL Newell Brands Inc. 0.17% 26,624 $265K Reduce -12.5%
EPC Edgewell Personal Care Co. 0.17% 7,829 $263K No change
STKL Sunopta Inc. 0.15% 29,886 $230K No change
PYPL PayPal Holdings Inc. 0.15% 2,669 $228K No change
CNDT Conduent Inc. 0.13% 50,426 $204K Reduce -7.9%
LEVI Levi Strauss & Co. Class A 0.13% 11,090 $192K Reduce -3.5%
ANGI Angi Inc. 0.12% 113,206 $188K Reduce -5.4%
QVCG QVC Group Inc. filed as QURATE RETAIL INC 0.01% 23,802 $8K Reduce -7.3%

Portfolio Sells Q3 2024 → Q4 2024

SMG Scotts Miracle-Gro Co. Reduce -1.5% 1.32% −0.39
CMCSA Comcast Corp. Class A Reduce -4.6% 2.38% −0.33
HD Home Depot Inc. Reduce -2.9% 6.92% −0.32
CVS CVS Health Corp. Reduce -5.2% 0.61% −0.27
MSFT Microsoft Corp. Reduce -2.1% 12.61% −0.22
MSGE Madison Square Garden Entert Reduce -2.2% 1.10% −0.21
PPLI People Inc. Reduce -5.8% 0.51% −0.15
KLAC KLA Corp. Sold out 0.00% −0.14
INTC Intel Corp. Reduce -5.3% 0.64% −0.13
MGM MGM Resorts International Reduce -9.7% 0.51% −0.11
C Citigroup Inc. Reduce -21.3% 0.88% −0.09
ANGI Angi Inc. Reduce -5.4% 0.12% −0.07
GOOG Alphabet Inc. Class C Reduce -26.6% 0.29% −0.05
LEVI Levi Strauss & Co. Class A Reduce -3.5% 0.13% −0.03
TSQ Townsquare Media Inc. Class A Reduce -5.0% 0.23% −0.03
BEN Franklin Templeton Inc. Reduce -13.6% 0.19% −0.02
WM Waste Management Inc. Reduce -1.6% 0.81% −0.02
CNDT Conduent Inc. Reduce -7.9% 0.13% −0.01
QVCG QVC Group Inc. Reduce -7.3% 0.01% −0.00
ENR Energizer Holdings Inc. Reduce -4.0% 0.24% +0.02
HBI Hanesbrands Inc. Reduce -3.8% 0.22% +0.02
NWL Newell Brands Inc. Reduce -12.5% 0.17% +0.02
WBD Warner Bros Discovery Inc. Reduce -12.5% 0.60% +0.08
MAR Marriott International Class A Reduce -0.1% 1.58% +0.20
CSCO Cisco Systems Inc. Reduce -1.6% 2.41% +0.26
MSGS Madison Square Garden Sports Reduce -1.1% 3.22% +0.29
AMP Ameriprise Financial Inc. Reduce -8.0% 7.99% +0.51
JPM JPMorgan Chase & Co. Reduce -2.4% 8.64% +1.04

Portfolio Buys Q3 2024 → Q4 2024

BAC Bank of America Corp. Add +0.1% 4.68% +0.56
DIS The Walt Disney Co. Add +0.1% 2.45% +0.39
BNY Bank of New York Mellon Corp. Add +0.0% 2.73% +0.24
GOOGL Alphabet Inc. Class A Add +0.5% 1.24% +0.18
BMY Bristol-Myers Squibb Co. Add +0.0% 1.12% +0.12
GPN Global Payments Inc. Add +6.8% 0.66% +0.11
GOLF Acushnet Holdings Corp. Add +0.2% 0.85% +0.11
IBKR Interactive Brokers Gro Class A Add +0.7% 0.37% +0.09
BATRK Atlanta Braves Holdings in-C Add +7.5% 1.40% +0.08
BR Broadridge Financial Solutio Add +0.0% 1.07% +0.08
MWA Mueller Water Products Inc. Class A Add +0.1% 1.01% +0.06
MKL Markel Group Inc. Add +3.5% 0.40% +0.06
ALSN Allison Transmission Holding Add +0.5% 0.34% +0.05
SSNC Ss&c Technologies Holdings Add +0.5% 0.90% +0.04
LH Labcorp Holdings Inc. Add +0.8% 0.61% +0.03
HHH Howard Hughes Holdings Inc. Add +2.8% 0.55% +0.02
NWSA News Corp. Class A Add +2.9% 0.28% +0.02
BRK.B Berkshire Hathaway Inc. Class B Add +0.5% 0.61% +0.01
SYY Sysco Corp. Add +0.0% 1.24% +0.00
CB Chubb Ltd. Add +2.0% 0.52% +0.00
MDT Medtronic PLC Add +7.3% 0.29% −0.01
KVUE Kenvue Inc. Add +2.4% 0.42% −0.01
EBAY eBay Inc. Add +0.0% 0.54% −0.01
WEN The Wendy's Co. Add +0.0% 0.32% −0.02
GD General Dynamics Corp. Add +2.8% 0.29% −0.03
MCD McDonald's Corp. Add +0.1% 1.18% −0.03
MRK Merck & Co. Inc. Add +0.3% 0.35% −0.04
GEHC GE Healthcare Technology Add +1.8% 0.27% −0.04
SPHR Sphere Entertainment Co. Add +1.2% 1.18% −0.07
UPS United Parcel Service Class B Add +0.2% 1.46% −0.08
MTCH Match Group Inc. Add +0.5% 0.79% −0.10
PFE Pfizer Inc. Add +0.3% 1.69% −0.10
KO The Coca-Cola Co. Add +0.0% 0.92% −0.12
TGT Target Corp. Add +0.1% 0.98% −0.12
JNJ Johnson & Johnson Add +0.0% 1.75% −0.16
CALY Callaway Golf Company Add +3.4% 0.56% −0.18
MDLZ Mondelez International Inc. Class A Add +0.0% 1.93% −0.39
UBER Uber Technologies Inc. Add +0.5% 3.82% −0.80

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 77$174.4MMSFT, JPM, AMP, HD, MSGS
Q1 2026 78$175.7MMSFT, JPM, AMP, HD, MSGS
Q4 2025 75$157.7MMSFT, JPM, AMP, HD, BAC
Q3 2025 77$158.0MMSFT, JPM, HD, AMP, UBER
Q2 2025 79$152.8MMSFT, JPM, AMP, HD, UBER
Q1 2025 77$137.9MMSFT, JPM, AMP, HD, UBER
Q4 2024 78$151.6MMSFT, JPM, AMP, HD, BAC
Q3 2024 79$155.3MMSFT, JPM, AMP, HD, UBER
Q2 2024 78$145.8MMSFT, JPM, AMP, HD, UBER
Q1 2024 81$153.3MMSFT, JPM, AMP, HD, UBER