Boyar Asset Management Inc.

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 5, 2024), Boyar Asset Management Inc. reported 78 stock positions worth $145.8 million. Its top holding was Microsoft (MSFT) at 14.7% of the portfolio, followed by JPMorgan Chase (JPM, 7.8%) and Ameriprise Financial (AMP, 7.2%). Compared with Q1 2024, it opened 1 new position, sold out of 4, added to 21 and reduced 32. The biggest buy was Atlanta Braves Holdings in-C (BATRK, shares +19%) and the biggest sale eBay (EBAY, shares −49%).

Most Recent 13F
Q2 2026
Location
NEW YORK, NY
CIK
0001218254
Portfolio Value
$145.8M (Q2 2024)
SEC Filing
0001085146-24-003502 ↗ filed Aug 5, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M Q1 2024: $153.3M Q1 2024 Q2 2024: $145.8M $145.8M Q2 2024 Q3 2024: $155.3M Q3 2024 Q4 2024: $151.6M Q4 2024 Q1 2025: $137.9M Q1 2025 Q2 2025: $152.8M Q2 2025 Q3 2025: $158.0M Q3 2025 Q4 2025: $157.7M Q4 2025 Q1 2026: $175.7M Q1 2026 Q2 2026: $174.4M Q2 2026

Holdings 78 stocks · $145.8M

MSFT Microsoft Corp. 14.72% 48,004 $21.5M Reduce -1.4%
JPM JPMorgan Chase & Co. 7.78% 56,044 $11.3M Reduce -3.5%
AMP Ameriprise Financial Inc. 7.25% 24,734 $10.6M Reduce -0.1%
HD Home Depot Inc. 6.57% 27,820 $9.6M Reduce -0.3%
UBER Uber Technologies Inc. 4.75% 95,351 $6.9M Add +0.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP 4.46% 163,338 $6.5M Reduce -0.1%
MSGS Madison Square Garden Sports 2.87% 22,222 $4.2M Add +0.0%
CMCSA Comcast Corp. Class A 2.75% 102,229 $4.0M Reduce -0.1%
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP 2.33% 56,592 $3.4M Add +0.0%
DIS The Walt Disney Co. filed as DISNEY WALT CO 2.23% 32,729 $3.2M No change
MDLZ Mondelez International Inc. Class A 2.20% 49,075 $3.2M Add +0.0%
CSCO Cisco Systems Inc. 2.09% 64,020 $3.0M Reduce -0.2%
JNJ Johnson & Johnson 1.84% 18,358 $2.7M Reduce -0.8%
PFE Pfizer Inc. 1.84% 95,825 $2.7M Add +0.3%
UPS United Parcel Service Class B 1.64% 17,505 $2.4M Reduce -0.2%
MAR Marriott International Class A 1.44% 8,710 $2.1M Reduce -3.3%
BATRK Atlanta Braves Holdings in-C 1.42% 52,335 $2.1M Add +19.4%
SMG Scotts Miracle-Gro Co. 1.37% 30,757 $2.0M Reduce -0.2%
TGT Target Corp. 1.26% 12,421 $1.8M Reduce -0.8%
GOOGL Alphabet Inc. Class A 1.21% 9,655 $1.8M No change
SYY Sysco Corp. 1.20% 24,488 $1.7M Reduce -1.9%
MSGE Madison Square Garden Entert 1.14% 48,616 $1.7M Add +0.5%
INTC Intel Corp. 1.11% 52,435 $1.6M Reduce -1.4%
KO The Coca-Cola Co. 1.11% 25,403 $1.6M Add +0.0%
MCD McDonald's Corp. 1.08% 6,177 $1.6M Reduce -0.3%
SPHR Sphere Entertainment Co. 1.08% 44,739 $1.6M Reduce -0.8%
C Citigroup Inc. 1.06% 24,395 $1.5M No change
BR Broadridge Financial Solutio 0.97% 7,180 $1.4M Add +0.0%
CALY Callaway Golf Company filed as TOPGOLF CALLAWAY BRANDS CORP 0.93% 89,008 $1.4M Reduce -0.8%
WM Waste Management Inc. 0.92% 6,261 $1.3M Reduce -1.6%
CVS CVS Health Corp. 0.88% 21,645 $1.3M Reduce -0.5%
BMY Bristol-Myers Squibb Co. 0.86% 30,065 $1.2M Reduce -1.1%
MWA Mueller Water Products Inc. Class A 0.85% 68,900 $1.2M Reduce -0.6%
GOLF Acushnet Holdings Corp. 0.80% 18,329 $1.2M No change
MGM MGM Resorts International 0.78% 25,631 $1.1M Reduce -0.2%
AXP American Express Co. 0.76% 4,785 $1.1M No change
WBD Warner Bros Discovery Inc. 0.66% 128,892 $959K Reduce -0.9%
PPLI People Inc. filed as IAC INC 0.62% 19,302 $904K Add +51.8%
BRK.B Berkshire Hathaway Inc. Class B 0.58% 2,071 $842K Add +0.8%
EBAY eBay Inc. 0.57% 15,396 $827K Reduce -49.1%
LH Labcorp Holdings Inc. 0.56% 4,014 $817K Add +5.2%
CB Chubb Ltd. 0.47% 2,687 $685K No change
GPN Global Payments Inc. 0.45% 6,804 $658K Add +215.7%
AAPL Apple Inc. 0.44% 3,071 $647K Reduce -1.9%
GOOG Alphabet Inc. Class C 0.40% 3,190 $585K No change
MRK Merck & Co. Inc. 0.38% 4,426 $548K No change
MKL Markel Group Inc. 0.37% 338 $533K Add +4.0%
WEN The Wendy's Co. 0.35% 30,021 $509K Add +0.0%
KVUE Kenvue Inc. 0.34% 27,223 $495K Add +16.5%
GD General Dynamics Corp. 0.33% 1,641 $476K No change
ENR Energizer Holdings Inc. 0.33% 16,036 $474K Reduce -1.5%
VZ Verizon Communications Inc. 0.31% 10,941 $451K No change
NWSA News Corp. Class A 0.30% 15,861 $437K No change
TSQ Townsquare Media Inc. Class A 0.29% 39,172 $429K Add +8.7%
GEHC GE Healthcare Technology 0.28% 5,304 $413K Add +22.8%
HHH Howard Hughes Holdings Inc. 0.28% 6,354 $412K Add +1.9%
BEN Franklin Templeton Inc. 0.27% 17,857 $399K Reduce -40.9%
IBKR Interactive Brokers Gro Class A 0.27% 3,158 $387K No change
HBI Hanesbrands Inc. 0.26% 78,306 $386K Reduce -6.8%
GLW Corning Inc. 0.26% 9,935 $386K No change
MDT Medtronic PLC 0.26% 4,828 $380K Add +5.6%
ALSN Allison Transmission Holding 0.25% 4,815 $365K No change
EPC Edgewell Personal Care Co. 0.23% 8,183 $329K Reduce -4.8%
NDAQ Nasdaq Inc. 0.22% 5,346 $322K No change
CNDT Conduent Inc. 0.22% 97,150 $317K Reduce -1.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.21% 1,791 $310K No change
AIG American International Group 0.21% 4,047 $300K No change
KMB Kimberly-Clark Corp. 0.20% 2,150 $297K No change
SCHW Schwab (charles) Corp. 0.20% 3,950 $291K No change
ANGI Angi Inc. 0.20% 150,596 $289K No change
SO The Southern Co. 0.18% 3,365 $261K No change
NWL Newell Brands Inc. 0.16% 36,447 $234K Reduce -15.5%
KLAC KLA Corp. 0.15% 273 $225K New
LEVI Levi Strauss & Co. Class A 0.15% 11,498 $222K No change
WU Western Union Co. 0.12% 13,917 $170K Add +0.0%
STKL Sunopta Inc. 0.11% 30,886 $167K No change
QVCG QVC Group Inc. filed as QURATE RETAIL INC 0.01% 25,914 $16K No change
TPHS Trinity Place Holdings Inc. 0.01% 83,857 $10K Reduce -0.4%

Portfolio Sells Q1 2024 → Q2 2024

EBAY eBay Inc. Reduce -49.1% 0.57% −0.47
INTC Intel Corp. Reduce -1.4% 1.11% −0.42
HD Home Depot Inc. Reduce -0.3% 6.57% −0.41
SPHR Sphere Entertainment Co. Reduce -0.8% 1.08% −0.37
BEN Franklin Templeton Inc. Reduce -40.9% 0.27% −0.28
CVS CVS Health Corp. Reduce -0.5% 0.88% −0.26
BMY Bristol-Myers Squibb Co. Reduce -1.1% 0.86% −0.22
TGT Target Corp. Reduce -0.8% 1.26% −0.19
USLM United States Lime & Mineral Sold out 0.00% −0.17
WSO Watsco Inc. Sold out 0.00% −0.16
CMCSA Comcast Corp. Class A Reduce -0.1% 2.75% −0.15
SBUX Starbucks Corp. Sold out 0.00% −0.14
PYPL PayPal Holdings Inc. Sold out 0.00% −0.13
SMG Scotts Miracle-Gro Co. Reduce -0.2% 1.37% −0.13
SYY Sysco Corp. Reduce -1.9% 1.20% −0.12
WBD Warner Bros Discovery Inc. Reduce -0.9% 0.66% −0.08
JNJ Johnson & Johnson Reduce -0.8% 1.84% −0.07
NWL Newell Brands Inc. Reduce -15.5% 0.16% −0.07
MCD McDonald's Corp. Reduce -0.3% 1.08% −0.06
UPS United Parcel Service Class B Reduce -0.2% 1.64% −0.06
HBI Hanesbrands Inc. Reduce -6.8% 0.26% −0.05
MAR Marriott International Class A Reduce -3.3% 1.44% −0.04
CALY Callaway Golf Company Reduce -0.8% 0.93% −0.01
MGM MGM Resorts International Reduce -0.2% 0.78% −0.01
TPHS Trinity Place Holdings Inc. Reduce -0.4% 0.01% −0.00
CSCO Cisco Systems Inc. Reduce -0.2% 2.09% −0.00
CNDT Conduent Inc. Reduce -1.8% 0.22% −0.00
EPC Edgewell Personal Care Co. Reduce -4.8% 0.23% +0.01
ENR Energizer Holdings Inc. Reduce -1.5% 0.33% +0.01
WM Waste Management Inc. Reduce -1.6% 0.92% +0.03
AAPL Apple Inc. Reduce -1.9% 0.44% +0.09
MWA Mueller Water Products Inc. Class A Reduce -0.6% 0.85% +0.12
AMP Ameriprise Financial Inc. Reduce -0.1% 7.25% +0.17
JPM JPMorgan Chase & Co. Reduce -3.5% 7.78% +0.19
BAC Bank of America Corp. Reduce -0.1% 4.46% +0.41
MSFT Microsoft Corp. Reduce -1.4% 14.72% +1.37

Portfolio Buys Q1 2024 → Q2 2024

BATRK Atlanta Braves Holdings in-C Add +19.4% 1.42% +0.30
GPN Global Payments Inc. Add +215.7% 0.45% +0.26
BNY Bank of New York Mellon Corp. Add +0.0% 2.33% +0.20
MSGS Madison Square Garden Sports Add +0.0% 2.87% +0.19
PPLI People Inc. Add +51.8% 0.62% +0.18
KLAC KLA Corp. New 0.15% +0.15
PFE Pfizer Inc. Add +0.3% 1.84% +0.11
KO The Coca-Cola Co. Add +0.0% 1.11% +0.10
MKL Markel Group Inc. Add +4.0% 0.37% +0.04
TSQ Townsquare Media Inc. Class A Add +8.7% 0.29% +0.04
GEHC GE Healthcare Technology Add +22.8% 0.28% +0.03
LH Labcorp Holdings Inc. Add +5.2% 0.56% +0.02
BRK.B Berkshire Hathaway Inc. Class B Add +0.8% 0.58% +0.01
KVUE Kenvue Inc. Add +16.5% 0.34% +0.01
BR Broadridge Financial Solutio Add +0.0% 0.97% +0.01
MDT Medtronic PLC Add +5.6% 0.26% +0.00
WU Western Union Co. Add +0.0% 0.12% −0.01
HHH Howard Hughes Holdings Inc. Add +1.9% 0.28% −0.01
WEN The Wendy's Co. Add +0.0% 0.35% −0.02
UBER Uber Technologies Inc. Add +0.2% 4.75% −0.02
MDLZ Mondelez International Inc. Class A Add +0.0% 2.20% −0.04
MSGE Madison Square Garden Entert Add +0.5% 1.14% −0.09

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 77$174.4MMSFT, JPM, AMP, HD, MSGS
Q1 2026 78$175.7MMSFT, JPM, AMP, HD, MSGS
Q4 2025 75$157.7MMSFT, JPM, AMP, HD, BAC
Q3 2025 77$158.0MMSFT, JPM, HD, AMP, UBER
Q2 2025 79$152.8MMSFT, JPM, AMP, HD, UBER
Q1 2025 77$137.9MMSFT, JPM, AMP, HD, UBER
Q4 2024 78$151.6MMSFT, JPM, AMP, HD, BAC
Q3 2024 79$155.3MMSFT, JPM, AMP, HD, UBER
Q2 2024 78$145.8MMSFT, JPM, AMP, HD, UBER
Q1 2024 81$153.3MMSFT, JPM, AMP, HD, UBER