Cape Investment Advisory, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 19, 2025), Cape Investment Advisory, Inc. reported 1,170 stock positions worth $273.9 million. Its top holding was Schwab US Broad Market ETF (SCHB) at 13.8% of the portfolio, followed by Schwab US Large-Cap Value (SCHV, 6.1%) and Schwab US Large-Cap Growth (SCHG, 2.8%). Compared with Q1 2025, it opened 137 new positions, sold out of 101, added to 377 and reduced 255. The biggest buy was Microsoft (MSFT, shares +3%) and the biggest sale Coca-Cola (KO, shares −32%).
- Most Recent 13F
- Q2 2026
- Location
- MCDONOUGH, GA
- CIK
- 0001944437
- Portfolio Value
- $273.9M (Q2 2025)
- SEC Filing
- 0001944437-25-000005 ↗ filed Aug 19, 2025
Holdings Value
Holdings 1,170 stocks · $273.9M
| SCHB Schwab US Broad Market ETF | 13.77% | 1,583,013 | $37.7M | Add +1.5% |
| SCHV Schwab US Large-Cap Value | 6.09% | 602,557 | $16.7M | Add +0.2% |
| SCHG Schwab US Large-Cap Growth | 2.78% | 261,030 | $7.6M | Reduce -0.5% |
| MSFT Microsoft Corp. | 2.67% | 14,687 | $7.3M | Add +2.5% |
| BINC iShares Flex I A ETF-Usd Inc. | 2.50% | 129,691 | $6.9M | Add +7.6% |
| SCHM Schwab US Mid Cap ETF | 2.12% | 206,863 | $5.8M | Reduce -1.4% |
| RSP Invesco S&P 500 Equal Weight | 1.99% | 29,936 | $5.4M | Add +0.5% |
| SCHD Schwab US DVD Equity ETF | 1.67% | 172,277 | $4.6M | Add +3.8% |
| SCHJ Schwab 1-5 YR Corp. BND ETF | 1.66% | 183,551 | $4.6M | Add +2.4% |
| AMZN Amazon.com Inc. | 1.57% | 19,552 | $4.3M | Add +1.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.49% | 6,610 | $4.1M | Add +11.8% |
| AAPL Apple Inc. | 1.47% | 19,617 | $4.0M | Add +19.6% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 1.30% | 118,319 | $3.6M | Add +0.3% |
| META Meta Platforms Inc. Class A | 1.26% | 4,686 | $3.5M | Reduce -8.3% |
| GOOGL Alphabet Inc. Class A | 1.24% | 19,352 | $3.4M | Add +2.7% |
| MGMT Ballast Small/Mid Cap ETF | 1.11% | 77,215 | $3.0M | Add +2.7% |
| VNLA Janus Henderson Short Durati | 1.11% | 61,712 | $3.0M | Add +2.5% |
| CVX Chevron Corp. | 1.06% | 20,320 | $2.9M | Add +2.7% |
| SCHF Schwab Intl Equity ETF | 1.05% | 129,798 | $2.9M | Add +0.3% |
| BKNG Booking Holdings Inc. | 0.93% | 441 | $2.6M | Add +3.8% |
| TSM Taiwan Semiconductor-SP ADR | 0.88% | 10,657 | $2.4M | Add +3.5% |
| JAAA Janus Henderson Aaa Clo ETF | 0.88% | 47,452 | $2.4M | Reduce -1.5% |
| SCHW Schwab (charles) Corp. | 0.87% | 26,043 | $2.4M | Add +4.7% |
| SO The Southern Co. | 0.81% | 24,045 | $2.2M | Add +2.5% |
| KO The Coca-Cola Co. | 0.80% | 31,095 | $2.2M | Reduce -31.9% |
| ILCG iShares Morningstar Growth E | 0.79% | 22,318 | $2.2M | Reduce -0.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.75% | 28,097 | $2.0M | Reduce -15.4% |
| NVDA Nvidia Corp. | 0.69% | 12,002 | $1.9M | Reduce -4.7% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.67% | 14,794 | $1.8M | Add +4.0% |
| GOOG Alphabet Inc. Class C | 0.67% | 10,311 | $1.8M | Reduce -21.9% |
| V Visa Inc. Class A | 0.65% | 5,030 | $1.8M | Reduce -10.0% |
| IVV iShares Core S&P 500 ETF | 0.64% | 2,807 | $1.7M | Add +35.9% |
| MCBS Metrocity Bankshares Inc. | 0.62% | 59,500 | $1.7M | No change |
| IQV Iqvia Holdings Inc. | 0.62% | 10,710 | $1.7M | Add +34.0% |
| PSEP Innovator U.S. Equity Power | 0.61% | 41,151 | $1.7M | Reduce -11.0% |
| PJUN Innovator U.S. Equity Power | 0.61% | 41,825 | $1.7M | Reduce -9.3% |
| MA Mastercard Inc. Class A | 0.57% | 2,759 | $1.6M | Reduce -18.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.56% | 2,802 | $1.5M | Reduce -2.6% |
| ELV Elevance Health Inc. | 0.56% | 3,957 | $1.5M | Add +4.3% |
| POCT Innovator U.S. Equity Power | 0.54% | 35,600 | $1.5M | Reduce -17.1% |
| SCHA Schwab US Small-Cap ETF | 0.51% | 55,146 | $1.4M | Reduce -1.1% |
| IBIT iShares Bitcoin Trust ETF | 0.50% | 22,435 | $1.4M | Add +1.7% |
| PNOV Innovator U.S. Equity Power | 0.49% | 33,900 | $1.3M | Reduce -0.3% |
| SBUX Starbucks Corp. | 0.49% | 14,559 | $1.3M | Add +2.9% |
| AMAT Applied Materials Inc. | 0.47% | 7,042 | $1.3M | Add +64.2% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.42% | 3,936 | $1.2M | Reduce -4.3% |
| SCHY Schwab International DVD ETF | 0.42% | 41,908 | $1.1M | Add +8.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.42% | 3,752 | $1.1M | Add +26.8% |
| ADBE Adobe Inc. | 0.41% | 2,881 | $1.1M | Add +14.0% |
| KMX Carmax Inc. | 0.39% | 15,792 | $1.1M | Add +3.7% |
| ADSK Autodesk Inc. | 0.38% | 3,375 | $1.0M | Add +3.1% |
| CRM Salesforce Inc. | 0.38% | 3,799 | $1.0M | Add +3.0% |
| APD Air Products & Chemicals Inc. | 0.37% | 3,611 | $1.0M | Add +1.1% |
| ABNB Airbnb Inc. Class A | 0.37% | 7,601 | $1.0M | Add +7501.0% |
| JPM JPMorgan Chase & Co. | 0.36% | 3,379 | $980K | Reduce -13.2% |
| VEA Vanguard Ftse Developed ETF | 0.36% | 17,092 | $974K | Add +14.7% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.36% | 12,264 | $974K | Add +0.4% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.36% | 21,064 | $974K | Add +7.5% |
| DEO Diageo PLC-Sponsored ADR | 0.35% | 9,627 | $971K | Add +4.5% |
| FISV Fiserv Inc. | 0.35% | 5,616 | $968K | Add +17.3% |
| PFEB Innovator U.S. Equity Power | 0.35% | 25,400 | $965K | Reduce -1.9% |
| PMAY Innovator U.S. Equity Power | 0.35% | 25,139 | $950K | Add +39.4% |
| FNDE Schwab Fndmntl Em MRK Eq ETF | 0.34% | 28,545 | $942K | Reduce -0.2% |
| DUK Duke Energy Corp. | 0.34% | 7,968 | $940K | Add +5.3% |
| QCOM Qualcomm Inc. | 0.34% | 5,848 | $931K | Reduce -0.0% |
| IMCG iShares Morningstar Mid-Cap | 0.34% | 11,509 | $923K | Reduce -1.7% |
| VZ Verizon Communications Inc. | 0.32% | 20,287 | $878K | Add +2.5% |
| CHKP Check Point Software Tech | 0.31% | 3,884 | $859K | Reduce -37.9% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.29% | 1,631 | $792K | Add +3.9% |
| COR Cencora Inc. | 0.29% | 2,632 | $789K | Reduce -41.4% |
| BND Vanguard Total Bond Market | 0.28% | 10,343 | $762K | Add +20.2% |
| HD Home Depot Inc. | 0.27% | 2,027 | $743K | Reduce -5.3% |
| FBND Fidelity Total Bond ETF | 0.27% | 15,919 | $728K | Reduce -5.1% |
| VOO Vanguard S&P 500 ETF | 0.26% | 1,272 | $723K | Add +26.9% |
| PAUG Innovator U.S. Equity Power | 0.25% | 16,970 | $687K | Reduce -5.6% |
| PM Philip Morris International | 0.25% | 3,728 | $679K | Add +6.7% |
| VEEV Veeva Systems Inc. Class A | 0.24% | 2,272 | $654K | Add +1.1% |
| MO Altria Group Inc. | 0.23% | 10,872 | $637K | Reduce -6.0% |
| XOM Exxon Mobil Corp. | 0.23% | 5,892 | $635K | Add +31.6% |
| WFC Wells Fargo & Co. | 0.23% | 7,864 | $630K | Add +2.3% |
| SCHX Schwab US Large-Cap ETF | 0.23% | 25,407 | $621K | Reduce -0.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.23% | 13,038 | $617K | Add +3.8% |
| DFUS Dimensional US Eq MKT ETF | 0.22% | 9,039 | $606K | Add +5.3% |
| QQQM Invesco Nasdaq 100 ETF | 0.22% | 2,632 | $598K | Reduce -14.6% |
| VDC Vanguard Consumer Staple ETF | 0.21% | 2,669 | $585K | Reduce -1.9% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.21% | 10,699 | $583K | Add +14.2% |
| MU Micron Technology Inc. | 0.21% | 4,715 | $581K | Add +53.7% |
| KOCT Innovator U.S. Small Cap Pow | 0.21% | 18,500 | $564K | Reduce -5.8% |
| SCHH Schwab US REIT ETF | 0.20% | 26,515 | $561K | Add +28.2% |
| ECL Ecolab Inc. | 0.20% | 1,999 | $539K | Add +3.1% |
| AOA iShares Core 80/20 Aggressiv | 0.19% | 6,362 | $531K | Add +5.0% |
| UNH Unitedhealth Group Inc. | 0.19% | 1,654 | $516K | Add +6.3% |
| VIG Vanguard Dividend Apprec ETF | 0.18% | 2,474 | $506K | Add +8.7% |
| PG The Procter & Gamble Co. | 0.18% | 3,158 | $503K | Reduce -3.2% |
| XLK SS Technology Select Sector | 0.18% | 1,981 | $502K | Add +0.1% |
| SHY iShares 1-3 Year Treasury Bo | 0.18% | 5,954 | $493K | Reduce -3.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.18% | 2,080 | $493K | Add +7.9% |
| IVW iShares S&P 500 Growth ETF | 0.18% | 4,444 | $489K | Reduce -8.4% |
| EJUL Innovator Emerging Markets P | 0.17% | 17,232 | $477K | No change |
| DE Deere & Co. | 0.17% | 936 | $476K | Reduce -5.1% |
Lines left out (1) · $2 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| IDCC Interdigital Inc. | COM | 0 | $2 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $273.9M.
Portfolio Sells Q1 2025 → Q2 2025
| KO The Coca-Cola Co. | Reduce -31.9% | 0.80% | −0.50 |
| CHKP Check Point Software Tech | Reduce -37.9% | 0.31% | −0.25 |
| IJR iShares Core S&P Small-Cap E | Reduce -78.3% | 0.06% | −0.22 |
| IXUS iShares Core Intl Stock ETF | Reduce -60.7% | 0.14% | −0.21 |
| COR Cencora Inc. | Reduce -41.4% | 0.29% | −0.21 |
| MA Mastercard Inc. Class A | Reduce -18.4% | 0.57% | −0.17 |
| GOOG Alphabet Inc. Class C | Reduce -21.9% | 0.67% | −0.15 |
| V Visa Inc. Class A | Reduce -10.0% | 0.65% | −0.13 |
| POCT Innovator U.S. Equity Power | Reduce -17.1% | 0.54% | −0.13 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -15.4% | 0.75% | −0.12 |
| VSS Vanguard Ftse All Wo X-US SC | Reduce -86.2% | 0.02% | −0.10 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -1.5% | 0.88% | −0.09 |
| PSEP Innovator U.S. Equity Power | Reduce -11.0% | 0.61% | −0.09 |
| PJUN Innovator U.S. Equity Power | Reduce -9.3% | 0.61% | −0.07 |
| SCHM Schwab US Mid Cap ETF | Reduce -1.4% | 2.12% | −0.07 |
| BSV Vanguard Short-Term Bond ETF | Reduce -42.5% | 0.08% | −0.07 |
| CMI Cummins Inc. | Reduce -61.7% | 0.03% | −0.05 |
| SILA Sila Realty Trust Inc. | Reduce -30.6% | 0.07% | −0.05 |
| PFE Pfizer Inc. | Reduce -20.5% | 0.12% | −0.05 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -88.5% | 0.01% | −0.04 |
| MO Altria Group Inc. | Reduce -6.0% | 0.23% | −0.04 |
| NGG National Grid PLC-SP ADR | Reduce -24.0% | 0.16% | −0.04 |
| HD Home Depot Inc. | Reduce -5.3% | 0.27% | −0.04 |
| IEF iShares 7-10 Year Treasury B | Reduce -38.2% | 0.05% | −0.04 |
| FBND Fidelity Total Bond ETF | Reduce -5.1% | 0.27% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -3.2% | 0.18% | −0.04 |
| PSN Parsons Corp. | Sold out | 0.00% | −0.04 |
| VTIP Vanguard Short-Term Tips | Reduce -56.6% | 0.02% | −0.04 |
| VPU Vanguard Utilities ETF | Reduce -27.3% | 0.08% | −0.04 |
| ABBV Abbvie Inc. | Reduce -9.0% | 0.10% | −0.03 |
| PEP Pepsico Inc. | Reduce -6.5% | 0.10% | −0.03 |
| BABA Alibaba Group Holding-SP ADR | Reduce -23.2% | 0.05% | −0.03 |
| VNQ Vanguard Real Estate ETF | Reduce -34.0% | 0.05% | −0.03 |
| VFH Vanguard Financials ETF | Reduce -51.1% | 0.03% | −0.03 |
| JNJ Johnson & Johnson | Reduce -0.0% | 0.16% | −0.03 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -24.7% | 0.13% | −0.03 |
| MGC Vngrd Mrngstr MG Cap ETF-Usd | Reduce -71.1% | 0.01% | −0.03 |
| VIS Vanguard Industrials ETF | Reduce -47.3% | 0.03% | −0.03 |
| CMG Chipotle Mexican Grill Inc. | Reduce -28.1% | 0.07% | −0.02 |
| VDC Vanguard Consumer Staple ETF | Reduce -1.9% | 0.21% | −0.02 |
| BIV Vanguard Intermediate-Term B | Reduce -49.3% | 0.02% | −0.02 |
| KOCT Innovator U.S. Small Cap Pow | Reduce -5.8% | 0.21% | −0.02 |
| HEFA Isha Curr Hedged MSCI Eafe | Reduce -86.0% | 0.00% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -13.2% | 0.36% | −0.02 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -3.1% | 0.18% | −0.02 |
| UPS United Parcel Service Class B | Reduce -8.2% | 0.07% | −0.02 |
| VOX Vanguard Communication Servi | Reduce -37.9% | 0.04% | −0.02 |
| AMGN Amgen Inc. | Reduce -8.4% | 0.06% | −0.02 |
| PAUG Innovator U.S. Equity Power | Reduce -5.6% | 0.25% | −0.02 |
| PARAA Paramount Global Class B | Sold out | 0.00% | −0.02 |
Portfolio Buys Q1 2025 → Q2 2025
| MSFT Microsoft Corp. | Add +2.5% | 2.67% | +0.53 |
| SCHB Schwab US Broad Market ETF | Add +1.5% | 13.77% | +0.40 |
| ABNB Airbnb Inc. Class A | Add +7501.0% | 0.37% | +0.36 |
| AMAT Applied Materials Inc. | Add +64.2% | 0.47% | +0.22 |
| TSM Taiwan Semiconductor-SP ADR | Add +3.5% | 0.88% | +0.20 |
| IVV iShares Core S&P 500 ETF | Add +35.9% | 0.64% | +0.17 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +11.8% | 1.49% | +0.17 |
| SPTM SS SPDR P S&P 1500 Comp ETF | New | 0.17% | +0.17 |
| BKNG Booking Holdings Inc. | Add +3.8% | 0.93% | +0.15 |
| AMZN Amazon.com Inc. | Add +1.9% | 1.57% | +0.11 |
| DIS The Walt Disney Co. | Add +4.0% | 0.67% | +0.11 |
| MU Micron Technology Inc. | Add +53.7% | 0.21% | +0.11 |
| BX Blackstone Inc. | Add +211.3% | 0.15% | +0.10 |
| NVT Nvent Electric PLC | Add +434.4% | 0.11% | +0.10 |
| VTI VG Morningstar TS MKT ETF-US | Add +26.8% | 0.42% | +0.09 |
| SCHW Schwab (charles) Corp. | Add +4.7% | 0.87% | +0.09 |
| IBIT iShares Bitcoin Trust ETF | Add +1.7% | 0.50% | +0.09 |
| PMAY Innovator U.S. Equity Power | Add +39.4% | 0.35% | +0.09 |
| FBTC Fidelity Wise Origin Bitcoin | Add +204.3% | 0.12% | +0.09 |
| GOOGL Alphabet Inc. Class A | Add +2.7% | 1.24% | +0.08 |
| VCRB Vanguard Core Bond ETF | Add +1283.3% | 0.08% | +0.07 |
| CSCO Cisco Systems Inc. | Add +156.7% | 0.11% | +0.07 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +469.8% | 0.08% | +0.06 |
| THRO iShares U.S. Thematic Rotati | Add +4850.0% | 0.06% | +0.06 |
| VOO Vanguard S&P 500 ETF | Add +26.9% | 0.26% | +0.06 |
| EFV iShares MSCI Eafe Value ETF | Add +56.7% | 0.16% | +0.06 |
| IAGG iShares Intl Aggregate Bond | Add +0.0% | 0.06% | +0.06 |
| IQV Iqvia Holdings Inc. | Add +34.0% | 0.62% | +0.05 |
| SYY Sysco Corp. | Add +962.1% | 0.06% | +0.05 |
| VEA Vanguard Ftse Developed ETF | Add +14.7% | 0.36% | +0.05 |
| TSN Tyson Foods Inc. Class A | Add +1505.7% | 0.06% | +0.05 |
| ATI Ati Inc. | New | 0.05% | +0.05 |
| IEMG iShares Core MSCI Emerging | Add +69.1% | 0.11% | +0.05 |
| ES Eversource Energy | New | 0.04% | +0.04 |
| ADSK Autodesk Inc. | Add +3.1% | 0.38% | +0.04 |
| UBSI United Bankshares Inc. | New | 0.04% | +0.04 |
| BKR Baker Hughes Co. | Add +13610.0% | 0.04% | +0.04 |
| NFLX Netflix Inc. | Add +15.3% | 0.11% | +0.04 |
| CEG Constellation Energy | Add +15200.0% | 0.04% | +0.04 |
| CPA Copa Holdings SA Class A | New | 0.04% | +0.04 |
| EJAN Innovator Emerging Markets P | Add +33.0% | 0.14% | +0.03 |
| HES Hess Corp. | Add +459.0% | 0.04% | +0.03 |
| VEEV Veeva Systems Inc. Class A | Add +1.1% | 0.24% | +0.03 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +14.2% | 0.21% | +0.03 |
| IGM iShares Expanded Tech Sector | Add +10.5% | 0.15% | +0.03 |
| TLH iShares 10-20 Year Treasury | Add +69.6% | 0.09% | +0.03 |
| SCHF Schwab Intl Equity ETF | Add +0.3% | 1.05% | +0.03 |
| SCHY Schwab International DVD ETF | Add +8.4% | 0.42% | +0.03 |
| SCHH Schwab US REIT ETF | Add +28.2% | 0.20% | +0.03 |
| JMUB JPMorgan Municipal ETF | Add +698.2% | 0.03% | +0.03 |
Notes & Other Activity Q1 2025 → Q2 2025
| IDCC Interdigital Inc. | COM | Reduce -100.0% | 0 | $2 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,448 | $374.1M | SCHB, SCHV, BINC, SCHG, SCHJ |
| Q1 2026 | 227 | $300.7M | SCHB, SCHV, BINC, SCHJ, SCHG |
| Q4 2025 | 1,307 | $325.1M | SCHB, SCHV, BINC, SCHG, SCHJ |
| Q3 2025 | 846 | $101.7M | MSFT, GOOGL, AMZN, META, TSM |
| Q2 2025 | 1,170 | $273.9M | SCHB, SCHV, SCHG, MSFT, BINC |
| Q1 2025 | 1,134 | $251.1M | SCHB, SCHV, SCHG, BINC, SCHM |
| Q4 2024 | 1,140 | $255.7M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q3 2024 | 956 | $246.7M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q2 2024 | 928 | $222.6M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q1 2024 | 933 | $213.9M | SCHB, SCHV, SCHG, MSFT, SCHM |