Cape Investment Advisory, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 14, 2024), Cape Investment Advisory, Inc. reported 956 stock positions worth $246.7 million. Its top holding was Schwab US Broad Market ETF (SCHB) at 14.1% of the portfolio, followed by Schwab US Large-Cap Value (SCHV, 6.7%) and Schwab US Large-Cap Growth (SCHG, 3.1%). Compared with Q2 2024, it opened 66 new positions, sold out of 39, added to 294 and reduced 172. The biggest buy was Schwab 1-5 YR Corp. BND ETF (SCHJ, shares +101%) and the biggest sale Alphabet Class A (GOOGL, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- MCDONOUGH, GA
- CIK
- 0001944437
- Portfolio Value
- $246.7M (Q3 2024)
- SEC Filing
- 0001944437-24-000005 ↗ filed Nov 14, 2024
Holdings Value
Holdings 956 stocks · $246.7M
| SCHB Schwab US Broad Market ETF | 14.10% | 522,877 | $34.8M | Add +2.4% |
| SCHV Schwab US Large-Cap Value | 6.66% | 204,510 | $16.4M | Add +1.3% |
| SCHG Schwab US Large-Cap Growth | 3.10% | 73,377 | $7.6M | Reduce -0.8% |
| MSFT Microsoft Corp. | 2.51% | 14,404 | $6.2M | Add +1.3% |
| SCHM Schwab US Mid Cap ETF | 2.42% | 71,830 | $6.0M | Add +1.8% |
| SCHD Schwab US DVD Equity ETF | 1.85% | 54,076 | $4.6M | Add +12.2% |
| BINC iShares Flex I A ETF-Usd Inc. | 1.67% | 77,000 | $4.1M | Add +32.4% |
| AMZN Amazon.com Inc. | 1.65% | 21,864 | $4.1M | Add +7.3% |
| AAPL Apple Inc. | 1.60% | 16,927 | $3.9M | Reduce -0.1% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 1.55% | 131,456 | $3.8M | Add +0.4% |
| CVX Chevron Corp. | 1.34% | 22,431 | $3.3M | Reduce -0.7% |
| GOOGL Alphabet Inc. Class A | 1.31% | 19,503 | $3.2M | Reduce -1.4% |
| KO The Coca-Cola Co. | 1.29% | 44,438 | $3.2M | Add +0.8% |
| VNLA Janus Henderson Short Durati | 1.24% | 62,340 | $3.1M | Add +0.7% |
| SCHJ Schwab 1-5 YR Corp. BND ETF | 1.21% | 60,024 | $3.0M | Add +101.2% |
| MGMT Ballast Small/Mid Cap ETF | 1.18% | 75,295 | $2.9M | Add +6.4% |
| META Meta Platforms Inc. Class A | 1.17% | 5,028 | $2.9M | Add +3.5% |
| SCHF Schwab Intl Equity ETF | 1.17% | 69,983 | $2.9M | Add +0.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.15% | 4,947 | $2.8M | Add +5.4% |
| GOOG Alphabet Inc. Class C | 0.94% | 13,883 | $2.3M | Add +2.2% |
| JAAA Janus Henderson Aaa Clo ETF | 0.93% | 45,129 | $2.3M | Reduce -0.3% |
| BKNG Booking Holdings Inc. | 0.91% | 532 | $2.2M | Add +0.6% |
| RSP Invesco S&P 500 Equal Weight | 0.91% | 12,480 | $2.2M | Add +2.8% |
| TSM Taiwan Semiconductor-SP ADR | 0.90% | 12,744 | $2.2M | Reduce -0.8% |
| MCBS Metrocity Bankshares Inc. | 0.87% | 69,800 | $2.1M | Reduce -8.2% |
| IQV Iqvia Holdings Inc. | 0.80% | 8,358 | $2.0M | Add +0.0% |
| SO The Southern Co. | 0.79% | 21,745 | $2.0M | Add +1.8% |
| ILCG iShares Morningstar Growth E | 0.79% | 23,064 | $1.9M | Reduce -0.2% |
| PSEP Innovator U.S. Equity Power | 0.76% | 48,766 | $1.9M | Add +3.8% |
| PJUN Innovator U.S. Equity Power | 0.70% | 47,150 | $1.7M | Reduce -0.2% |
| MA Mastercard Inc. Class A | 0.70% | 3,516 | $1.7M | Reduce -0.5% |
| POCT Innovator U.S. Equity Power | 0.69% | 43,615 | $1.7M | Reduce -14.9% |
| SBUX Starbucks Corp. | 0.68% | 17,232 | $1.7M | Add +19.8% |
| SCHW Schwab (charles) Corp. | 0.67% | 25,415 | $1.6M | Add +1.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.65% | 3,266 | $1.6M | Reduce -1.2% |
| V Visa Inc. Class A | 0.64% | 5,746 | $1.6M | Add +1.5% |
| SCHA Schwab US Small-Cap ETF | 0.64% | 30,443 | $1.6M | Reduce -1.7% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 0.63% | 23,175 | $1.6M | Add +36.7% |
| ELV Elevance Health Inc. | 0.61% | 2,896 | $1.5M | Add +1.2% |
| NVDA Nvidia Corp. | 0.57% | 11,595 | $1.4M | Add +21.1% |
| DEO Diageo PLC-Sponsored ADR | 0.55% | 9,707 | $1.4M | Add +0.1% |
| IVV iShares Core S&P 500 ETF | 0.53% | 2,284 | $1.3M | Add +57.8% |
| CHKP Check Point Software Tech | 0.52% | 6,612 | $1.3M | Reduce -0.2% |
| PNOV Innovator U.S. Equity Power | 0.51% | 34,100 | $1.3M | Reduce -4.2% |
| KMX Carmax Inc. | 0.49% | 15,475 | $1.2M | Add +0.9% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.48% | 12,195 | $1.2M | Reduce -1.3% |
| SCHY Schwab International DVD ETF | 0.47% | 43,954 | $1.2M | Add +10.8% |
| APD Air Products & Chemicals Inc. | 0.45% | 3,766 | $1.1M | Reduce -0.1% |
| COR Cencora Inc. | 0.43% | 4,688 | $1.1M | Reduce -0.5% |
| CRM Salesforce Inc. | 0.42% | 3,823 | $1.0M | Add +30.6% |
| QCOM Qualcomm Inc. | 0.42% | 6,037 | $1.0M | Add +30.2% |
| ADBE Adobe Inc. | 0.40% | 1,925 | $997K | Add +0.6% |
| XLV SS Health Care Select Sector | 0.40% | 6,415 | $988K | Add +1.7% |
| STIP iShares 0-5 Year Tips Bond E | 0.39% | 9,616 | $974K | Reduce -11.7% |
| UNH Unitedhealth Group Inc. | 0.39% | 1,663 | $972K | Reduce -1.3% |
| MDYV SS SPDR S&P 400 MC Val ETF | 0.39% | 12,229 | $972K | Add +0.4% |
| PFEB Innovator U.S. Equity Power | 0.38% | 26,000 | $937K | Reduce -0.8% |
| ADSK Autodesk Inc. | 0.38% | 3,392 | $934K | Reduce -0.2% |
| FISV Fiserv Inc. | 0.38% | 5,182 | $931K | Reduce -0.4% |
| HD Home Depot Inc. | 0.38% | 2,291 | $928K | Add +0.6% |
| FNDE Schwab Fndmntl Em MRK Eq ETF | 0.37% | 28,586 | $922K | Add +0.8% |
| DUK Duke Energy Corp. | 0.37% | 7,991 | $921K | Add +1.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.37% | 4,123 | $911K | Add +0.1% |
| IMCG iShares Morningstar Mid-Cap | 0.36% | 12,328 | $900K | Add +0.0% |
| IXUS iShares Core Intl Stock ETF | 0.36% | 12,360 | $898K | Add +56.3% |
| VZ Verizon Communications Inc. | 0.34% | 18,832 | $846K | Add +4.8% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.34% | 17,804 | $839K | Add +58.5% |
| JPM JPMorgan Chase & Co. | 0.33% | 3,914 | $825K | Add +1.2% |
| PAUG Innovator U.S. Equity Power | 0.32% | 20,540 | $778K | No change |
| AGZD Wisdomtree Trust Wisdomtree | 0.31% | 34,128 | $765K | Reduce -9.9% |
| SCHX Schwab US Large-Cap ETF | 0.30% | 10,961 | $744K | Add +0.2% |
| IBIT iShares Bitcoin Trust ETF | 0.27% | 18,413 | $665K | Add +1.7% |
| JNJ Johnson & Johnson | 0.26% | 3,965 | $643K | Reduce -2.3% |
| PG The Procter & Gamble Co. | 0.26% | 3,704 | $642K | Reduce -1.8% |
| PMAY Innovator U.S. Equity Power | 0.26% | 18,041 | $636K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.25% | 1,343 | $618K | Add +34.8% |
| NGG National Grid PLC-SP ADR | 0.24% | 8,657 | $603K | Add +1.9% |
| MO Altria Group Inc. | 0.23% | 11,262 | $575K | Add +7.1% |
| QQQM Invesco Nasdaq 100 ETF | 0.22% | 2,723 | $547K | Reduce -2.3% |
| KOCT Innovator U.S. Small Cap Pow | 0.22% | 17,500 | $531K | Add +142.2% |
| XLK SS Technology Select Sector | 0.21% | 2,307 | $521K | Add +13.2% |
| BND Vanguard Total Bond Market | 0.21% | 6,890 | $517K | Add +11.1% |
| ECL Ecolab Inc. | 0.21% | 2,015 | $514K | Add +0.6% |
| SILA Sila Realty Trust Inc. | 0.21% | 20,075 | $508K | Add +27.3% |
| DFUS Dimensional US Eq MKT ETF | 0.20% | 8,129 | $506K | Add +20.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.20% | 12,613 | $500K | Add +3.9% |
| VOO Vanguard S&P 500 ETF | 0.20% | 931 | $491K | Add +22.3% |
| VEEV Veeva Systems Inc. Class A | 0.20% | 2,339 | $491K | Reduce -0.5% |
| IJR iShares Core S&P Small-Cap E | 0.20% | 4,157 | $486K | Add +56.3% |
| AOA iShares Core 80/20 Aggressiv | 0.19% | 6,040 | $477K | Add +0.1% |
| IVW iShares S&P 500 Growth ETF | 0.19% | 4,867 | $466K | Add +95.5% |
| PFE Pfizer Inc. | 0.19% | 16,077 | $465K | Add +1.5% |
| PEP Pepsico Inc. | 0.19% | 2,732 | $465K | Add +3.5% |
| VDC Vanguard Consumer Staple ETF | 0.19% | 2,116 | $462K | Add +26.5% |
| XOM Exxon Mobil Corp. | 0.18% | 3,796 | $445K | Add +7.3% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.18% | 1,374 | $442K | Reduce -6.2% |
| CMCSA Comcast Corp. Class A | 0.17% | 10,283 | $430K | Add +8.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.17% | 1,516 | $429K | Add +27.2% |
| O Realty Income Corp. | 0.17% | 6,698 | $425K | Add +0.2% |
| UPS United Parcel Service Class B | 0.17% | 3,047 | $415K | Add +27.8% |
Lines left out (1) · $1 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| IDCC Interdigital Inc. | COM | 0 | $1 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $246.7M.
Portfolio Sells Q2 2024 → Q3 2024
| GOOGL Alphabet Inc. Class A | Reduce -1.4% | 1.31% | −0.31 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.8% | 3.10% | −0.25 |
| CVX Chevron Corp. | Reduce -0.7% | 1.34% | −0.25 |
| CVS CVS Health Corp. | Reduce -90.2% | 0.02% | −0.20 |
| POCT Innovator U.S. Equity Power | Reduce -14.9% | 0.69% | −0.19 |
| BLK BlackRock Finance Inc. | Sold out | 0.00% | −0.11 |
| TSM Taiwan Semiconductor-SP ADR | Reduce -0.8% | 0.90% | −0.11 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -0.3% | 0.93% | −0.10 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -11.7% | 0.39% | −0.09 |
| BA The Boeing Co. | Reduce -73.1% | 0.02% | −0.08 |
| DIS The Walt Disney Co. | Reduce -1.3% | 0.48% | −0.08 |
| PNOV Innovator U.S. Equity Power | Reduce -4.2% | 0.51% | −0.07 |
| AGZD Wisdomtree Trust Wisdomtree | Reduce -9.9% | 0.31% | −0.07 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.2% | 0.65% | −0.07 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.07 |
| ILCG iShares Morningstar Growth E | Reduce -0.2% | 0.79% | −0.06 |
| PJUN Innovator U.S. Equity Power | Reduce -0.2% | 0.70% | −0.05 |
| COR Cencora Inc. | Reduce -0.5% | 0.43% | −0.05 |
| MCBS Metrocity Bankshares Inc. | Reduce -8.2% | 0.87% | −0.04 |
| PFEB Innovator U.S. Equity Power | Reduce -0.8% | 0.38% | −0.03 |
| CMG Chipotle Mexican Grill Inc. | Reduce -2.0% | 0.14% | −0.03 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -6.2% | 0.18% | −0.03 |
| GAP The Gap Inc. | Sold out | 0.00% | −0.03 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -2.3% | 0.22% | −0.03 |
| SCHA Schwab US Small-Cap ETF | Reduce -1.7% | 0.64% | −0.02 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -9.6% | 0.12% | −0.02 |
| VDE Vanguard Energy ETF | Reduce -25.1% | 0.04% | −0.02 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -12.6% | 0.11% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -1.8% | 0.26% | −0.02 |
| GPRE Green Plains Inc. | Reduce -57.9% | 0.01% | −0.02 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -8.1% | 0.15% | −0.02 |
| GFL GFL Environmental Inc.-Sub VT | Reduce -28.8% | 0.03% | −0.02 |
| QQQI Neos Nasdaq-100 High Inc. ETF | Reduce -48.6% | 0.01% | −0.01 |
| CCI Crown Castle Inc. | Reduce -85.0% | 0.00% | −0.01 |
| OUNZ Vaneck Merk Gold ETF | Reduce -15.7% | 0.09% | −0.01 |
| VOOG Vanguard S&P 500 Growth ETF | Reduce -2.9% | 0.13% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -9.7% | 0.10% | −0.01 |
| ARCC Ares Capital Corp. | Reduce -32.8% | 0.02% | −0.01 |
| BBDC Barings BDC Inc. | Reduce -18.3% | 0.04% | −0.01 |
| PHIN Phinia Inc. | Reduce -72.3% | 0.01% | −0.01 |
| VCR Vanguard Consumer Discre ETF | Reduce -6.4% | 0.15% | −0.01 |
| GHI Greystone Housing Impact Inv | Reduce -94.6% | 0.00% | −0.01 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -56.2% | 0.01% | −0.01 |
| AFT Apollo Senior Floating Rate | Sold out | 0.00% | −0.01 |
| VONG Vanguard Russell 1000 Growth | Reduce -1.6% | 0.13% | −0.01 |
| ULST SS Ultra Short TM Bond ETF | Reduce -0.9% | 0.11% | −0.01 |
| ILCB iShares Morningstar U.S. Equ | Reduce -1.9% | 0.17% | −0.01 |
| FANG Diamondback Energy Inc. | Reduce -44.8% | 0.01% | −0.01 |
| RSPG Invesco S&P 500 Equal Weight | Reduce -8.7% | 0.04% | −0.01 |
| PARAA Paramount Global Class B | Reduce -3.1% | 0.09% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| SCHJ Schwab 1-5 YR Corp. BND ETF | Add +101.2% | 1.21% | +0.56 |
| BINC iShares Flex I A ETF-Usd Inc. | Add +32.4% | 1.67% | +0.31 |
| IVV iShares Core S&P 500 ETF | Add +57.8% | 0.53% | +0.18 |
| SBUX Starbucks Corp. | Add +19.8% | 0.68% | +0.18 |
| SCHD Schwab US DVD Equity ETF | Add +12.2% | 1.85% | +0.17 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Add +36.7% | 0.63% | +0.15 |
| IXUS iShares Core Intl Stock ETF | Add +56.3% | 0.36% | +0.12 |
| KOCT Innovator U.S. Small Cap Pow | Add +142.2% | 0.22% | +0.12 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +58.5% | 0.34% | +0.11 |
| EFV iShares MSCI Eafe Value ETF | Add +274.7% | 0.13% | +0.10 |
| CRM Salesforce Inc. | Add +30.6% | 0.42% | +0.09 |
| IVW iShares S&P 500 Growth ETF | Add +95.5% | 0.19% | +0.09 |
| QUAL iShares MSCI USA Quality Fac | Add +106.7% | 0.16% | +0.08 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +99.0% | 0.16% | +0.07 |
| IJR iShares Core S&P Small-Cap E | Add +56.3% | 0.20% | +0.07 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +34.8% | 0.25% | +0.07 |
| META Meta Platforms Inc. Class A | Add +3.5% | 1.17% | +0.07 |
| EAGG iShares ESG Aware US Aggrega | New | 0.06% | +0.06 |
| ETHA iShares Ethereum Trust ETF | New | 0.06% | +0.06 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +106.6% | 0.11% | +0.06 |
| SILA Sila Realty Trust Inc. | Add +27.3% | 0.21% | +0.06 |
| EFG iShares MSCI Eafe Growth ETF | Add +87.9% | 0.13% | +0.06 |
| SCHH Schwab US REIT ETF | Add +44.9% | 0.15% | +0.05 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +94.8% | 0.11% | +0.05 |
| PYLD PIMCO Multisector Bond Actv | Add +299.0% | 0.07% | +0.05 |
| NULG Nuveen ESG LRG-Cap GRW ETF | New | 0.05% | +0.05 |
| SO The Southern Co. | Add +1.8% | 0.79% | +0.05 |
| IBM Intl Business Machines Corp. | Add +0.1% | 0.37% | +0.05 |
| VSS Vanguard Ftse All Wo X-US SC | Add +64.6% | 0.13% | +0.05 |
| SCHY Schwab International DVD ETF | Add +10.8% | 0.47% | +0.05 |
| NULV Nuveen ESG Large-Cap Val ETF | New | 0.04% | +0.04 |
| IVE iShares S&P 500 Value ETF | Add +82.9% | 0.10% | +0.04 |
| ORCL Oracle Corp. | Add +159.4% | 0.06% | +0.04 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +173.4% | 0.07% | +0.04 |
| IGM iShares Expanded Tech Sector | Add +81.6% | 0.10% | +0.04 |
| NVDA Nvidia Corp. | Add +21.1% | 0.57% | +0.04 |
| LULU Lululemon Athletica Inc. | New | 0.04% | +0.04 |
| VDC Vanguard Consumer Staple ETF | Add +26.5% | 0.19% | +0.03 |
| DG Dollar General Corp. | New | 0.03% | +0.03 |
| MGMT Ballast Small/Mid Cap ETF | Add +6.4% | 1.18% | +0.03 |
| KO The Coca-Cola Co. | Add +0.8% | 1.29% | +0.03 |
| FDCF Fidelity Disruptive Comm ETF | Add +179.5% | 0.05% | +0.03 |
| PM Philip Morris International | Add +16.9% | 0.16% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +27.2% | 0.17% | +0.03 |
| IYW iShares Ustechnology ETF | Add +100.2% | 0.07% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +22.3% | 0.20% | +0.03 |
| NGG National Grid PLC-SP ADR | Add +1.9% | 0.24% | +0.03 |
| DFUS Dimensional US Eq MKT ETF | Add +20.9% | 0.20% | +0.03 |
| HD Home Depot Inc. | Add +0.6% | 0.38% | +0.02 |
| DSU BlackRock Debt Strategies | New | 0.02% | +0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,448 | $374.1M | SCHB, SCHV, BINC, SCHG, SCHJ |
| Q1 2026 | 227 | $300.7M | SCHB, SCHV, BINC, SCHJ, SCHG |
| Q4 2025 | 1,307 | $325.1M | SCHB, SCHV, BINC, SCHG, SCHJ |
| Q3 2025 | 846 | $101.7M | MSFT, GOOGL, AMZN, META, TSM |
| Q2 2025 | 1,170 | $273.9M | SCHB, SCHV, SCHG, MSFT, BINC |
| Q1 2025 | 1,134 | $251.1M | SCHB, SCHV, SCHG, BINC, SCHM |
| Q4 2024 | 1,140 | $255.7M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q3 2024 | 956 | $246.7M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q2 2024 | 928 | $222.6M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q1 2024 | 933 | $213.9M | SCHB, SCHV, SCHG, MSFT, SCHM |