Cape Investment Advisory, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed December 29, 2025), Cape Investment Advisory, Inc. reported 846 stock positions worth $101.7 million. Its top holding was Microsoft (MSFT) at 4.3% of the portfolio, followed by Alphabet Class A (GOOGL, 3.5%) and Amazon.com (AMZN, 3.2%). Compared with Q2 2025, it opened 60 new positions, sold out of 382, added to 205 and reduced 375. The biggest buy was Schwab (charles) (SCHW, shares +2%) and the biggest sale Schwab US Broad Market ETF (SCHB, shares −99%).
- Most Recent 13F
- Q2 2026
- Location
- MCDONOUGH, GA
- CIK
- 0001944437
- Portfolio Value
- $101.7M (Q3 2025)
- SEC Filing
- 0001944437-25-000006 ↗ filed Dec 29, 2025
Holdings Value
Holdings 846 stocks · $101.7M
| MSFT Microsoft Corp. | 4.29% | 8,412 | $4.4M | Reduce -42.7% |
| GOOGL Alphabet Inc. Class A | 3.52% | 14,703 | $3.6M | Reduce -24.0% |
| AMZN Amazon.com Inc. | 3.23% | 14,957 | $3.3M | Reduce -23.5% |
| META Meta Platforms Inc. Class A | 2.76% | 3,815 | $2.8M | Reduce -18.6% |
| TSM Taiwan Semiconductor-SP ADR | 2.63% | 9,577 | $2.7M | Reduce -10.1% |
| BKNG Booking Holdings Inc. | 2.50% | 470 | $2.5M | Add +6.6% |
| SCHW Schwab (charles) Corp. | 2.49% | 26,546 | $2.5M | Add +1.9% |
| IVV iShares Core S&P 500 ETF | 2.19% | 3,325 | $2.2M | Add +18.4% |
| IQV Iqvia Holdings Inc. | 1.80% | 9,653 | $1.8M | Reduce -9.9% |
| SPYM Ste STR SPDR PT S&P 500 ETF | 1.75% | 22,694 | $1.8M | Reduce -19.2% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 1.74% | 15,430 | $1.8M | Add +4.3% |
| MA Mastercard Inc. Class A | 1.60% | 2,862 | $1.6M | Add +3.7% |
| V Visa Inc. Class A | 1.57% | 4,667 | $1.6M | Reduce -7.2% |
| AMAT Applied Materials Inc. | 1.45% | 7,209 | $1.5M | Add +2.4% |
| ELV Elevance Health Inc. | 1.25% | 3,928 | $1.3M | Reduce -0.7% |
| SBUX Starbucks Corp. | 1.24% | 14,868 | $1.3M | Add +2.1% |
| KO The Coca-Cola Co. | 1.15% | 17,621 | $1.2M | Reduce -43.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 1.14% | 24,792 | $1.2M | Add +17.7% |
| ADSK Autodesk Inc. | 1.07% | 3,439 | $1.1M | Add +1.9% |
| AAPL Apple Inc. | 1.00% | 4,002 | $1.0M | Reduce -79.6% |
| VTI VG Morningstar TS MKT ETF-US | 1.00% | 3,105 | $1.0M | Reduce -17.2% |
| QCOM Qualcomm Inc. | 0.99% | 6,047 | $1.0M | Add +3.4% |
| APD Air Products & Chemicals Inc. | 0.96% | 3,578 | $976K | Reduce -0.9% |
| DEO Diageo PLC-Sponsored ADR | 0.95% | 10,104 | $964K | Add +5.0% |
| ABNB Airbnb Inc. Class A | 0.94% | 7,890 | $958K | Add +3.8% |
| CRM Salesforce Inc. | 0.93% | 4,002 | $948K | Add +5.3% |
| VEA Vanguard Ftse Developed ETF | 0.92% | 15,554 | $932K | Reduce -9.0% |
| ADBE Adobe Inc. | 0.91% | 2,620 | $924K | Reduce -9.1% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.88% | 15,093 | $894K | Add +41.1% |
| JPM JPMorgan Chase & Co. | 0.86% | 2,758 | $870K | Reduce -18.4% |
| COR Cencora Inc. | 0.84% | 2,732 | $854K | Add +3.8% |
| CHKP Check Point Software Tech | 0.84% | 4,110 | $850K | Add +5.8% |
| MAS Masco Corp. | 0.83% | 11,929 | $840K | Add +10009.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.81% | 1,239 | $825K | Reduce -81.3% |
| BND Vanguard Total Bond Market | 0.80% | 10,963 | $815K | Add +6.0% |
| NVDA Nvidia Corp. | 0.75% | 4,063 | $758K | Reduce -66.2% |
| KMX Carmax Inc. | 0.70% | 15,969 | $717K | Add +1.1% |
| VEEV Veeva Systems Inc. Class A | 0.67% | 2,301 | $685K | Add +1.3% |
| WFC Wells Fargo & Co. | 0.67% | 8,171 | $685K | Add +3.9% |
| DFUS Dimensional US Eq MKT ETF | 0.66% | 9,313 | $675K | Add +3.0% |
| SPTM SS SPDR P S&P 1500 Comp ETF | 0.65% | 8,203 | $662K | Add +30.9% |
| FBND Fidelity Total Bond ETF | 0.64% | 14,071 | $651K | Reduce -11.6% |
| IVW iShares S&P 500 Growth ETF | 0.59% | 4,954 | $598K | Add +11.5% |
| FISV Fiserv Inc. | 0.57% | 4,498 | $580K | Reduce -19.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.56% | 2,220 | $564K | Add +6.7% |
| QUAL iShares MSCI USA Quality Fac | 0.54% | 2,816 | $548K | Add +11.9% |
| ECL Ecolab Inc. | 0.53% | 1,958 | $536K | Reduce -2.0% |
| IVE iShares S&P 500 Value ETF | 0.52% | 2,552 | $527K | Add +14.3% |
| UNH Unitedhealth Group Inc. | 0.52% | 1,519 | $525K | Reduce -8.2% |
| ENB Enbridge Inc. | 0.50% | 10,059 | $508K | Reduce -0.0% |
| PM Philip Morris International | 0.49% | 3,098 | $502K | Reduce -16.9% |
| XLK SS Technology Select Sector | 0.48% | 1,739 | $490K | Reduce -12.2% |
| IGM iShares Expanded Tech Sector | 0.48% | 3,878 | $488K | Add +6.5% |
| EFV iShares MSCI Eafe Value ETF | 0.48% | 7,177 | $487K | Add +2.9% |
| VDC Vanguard Consumer Staple ETF | 0.48% | 2,265 | $484K | Reduce -15.1% |
| IEMG iShares Core MSCI Emerging | 0.48% | 7,333 | $483K | Add +41.5% |
| JAAA Janus Henderson Aaa Clo ETF | 0.46% | 9,188 | $467K | Reduce -80.6% |
| IOO iShares Global 100 ETF | 0.46% | 3,858 | $463K | Reduce -0.2% |
| OEF iShares S&P 100 ETF | 0.45% | 1,382 | $460K | Add +147.2% |
| VOO Vanguard S&P 500 ETF | 0.44% | 737 | $451K | Reduce -42.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.44% | 1,525 | $448K | Add +7.7% |
| FTEC Fidelity MSCI Info Tech Indx | 0.43% | 1,981 | $440K | Reduce -0.6% |
| SHY iShares 1-3 Year Treasury Bo | 0.43% | 5,275 | $438K | Reduce -11.4% |
| BDX Becton Dickinson and Co. | 0.42% | 2,286 | $428K | Add +13.1% |
| DUK Duke Energy Corp. | 0.42% | 3,430 | $424K | Reduce -57.0% |
| GOOG Alphabet Inc. Class C | 0.40% | 1,675 | $408K | Reduce -83.8% |
| VIG Vanguard Dividend Apprec ETF | 0.40% | 1,865 | $402K | Reduce -24.6% |
| CMCSA Comcast Corp. Class A | 0.38% | 12,253 | $385K | Reduce -0.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.38% | 765 | $385K | Reduce -53.1% |
| TLH iShares 10-20 Year Treasury | 0.38% | 3,724 | $384K | Add +59.7% |
| ETR Entergy Corp. | 0.37% | 4,086 | $381K | Add +2.9% |
| XOM Exxon Mobil Corp. | 0.36% | 3,231 | $364K | Reduce -45.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.35% | 740 | $355K | Reduce -31.4% |
| SCHG Schwab US Large-Cap Growth | 0.35% | 10,993 | $351K | Reduce -95.8% |
| MDT Medtronic PLC | 0.34% | 3,667 | $349K | Add +1.7% |
| XLV SS Health Care Select Sector | 0.34% | 2,458 | $342K | Reduce -17.7% |
| VWO Vanguard Ftse Emerging Marke | 0.33% | 6,240 | $338K | Reduce -15.4% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.32% | 6,370 | $329K | Reduce -51.1% |
| SCHB Schwab US Broad Market ETF | 0.32% | 12,761 | $328K | Reduce -99.2% |
| MBB iShares MBS ETF | 0.32% | 3,427 | $326K | Add +8.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.31% | 1,676 | $313K | Reduce -17.2% |
| IXUS iShares Core Intl Stock ETF | 0.30% | 3,752 | $310K | Reduce -24.6% |
| OMC Omnicom Group | 0.30% | 3,765 | $307K | Add +13.0% |
| GSK GSK PLC-Spon ADR | 0.30% | 6,999 | $302K | Reduce -0.7% |
| XLF SS Financial Select Sector | 0.29% | 5,528 | $298K | Reduce -5.4% |
| BLK BlackRock Inc. | 0.29% | 255 | $297K | Reduce -17.5% |
| SCHV Schwab US Large-Cap Value | 0.29% | 10,133 | $295K | Reduce -98.3% |
| LAMR Lamar Advertising Co. Class A | 0.29% | 2,396 | $293K | Add +2.4% |
| VCR Vanguard Consumer Discre ETF | 0.28% | 728 | $288K | Reduce -14.8% |
| VZ Verizon Communications Inc. | 0.27% | 6,286 | $276K | Reduce -69.0% |
| SPGM State Street SPDR Portfolio | 0.27% | 3,634 | $272K | Reduce -0.3% |
| LYG Lloyds Banking Group PLC-ADR | 0.26% | 58,990 | $268K | Add +3.1% |
| FDCF Fidelity Disruptive Comm ETF | 0.25% | 5,150 | $255K | Add +16.2% |
| VCRB Vanguard Core Bond ETF | 0.25% | 3,226 | $253K | Add +18.4% |
| VYM Vanguard High DVD Yield ETF | 0.25% | 1,788 | $252K | Reduce -3.4% |
| PYLD PIMCO Multisector Bond Actv | 0.25% | 9,301 | $250K | Reduce -2.8% |
| AGG iShares Core U.S. Aggregate | 0.24% | 2,456 | $246K | Add +27.4% |
| MUB iShares National Muni Bond E | 0.24% | 2,291 | $244K | Reduce -9.4% |
| THRO iShares U.S. Thematic Rotati | 0.24% | 6,420 | $243K | Add +35.1% |
| OUNZ Vaneck Merk Gold ETF | 0.24% | 6,493 | $241K | Reduce -12.6% |
Lines left out (2) · $7 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | LARGE CAP ETF | 0 | $6 |
| PCY Invesco Emerging Markets Sov | EMRNG MKT SVRG | 0 | $1 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $101.7M.
Portfolio Sells Q2 2025 → Q3 2025
| SCHB Schwab US Broad Market ETF | Reduce -99.2% | 0.32% | −13.45 |
| SCHV Schwab US Large-Cap Value | Reduce -98.3% | 0.29% | −5.80 |
| SCHG Schwab US Large-Cap Growth | Reduce -95.8% | 0.35% | −2.44 |
| BINC iShares Flex I A ETF-Usd Inc. | Reduce -97.3% | 0.19% | −2.32 |
| SCHM Schwab US Mid Cap ETF | Reduce -100.0% | 0.00% | −2.12 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −1.99 |
| SCHJ Schwab 1-5 YR Corp. BND ETF | Sold out | 0.00% | −1.66 |
| SCHD Schwab US DVD Equity ETF | Reduce -97.4% | 0.12% | −1.55 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -99.9% | 0.00% | −1.30 |
| MGMT Ballast Small/Mid Cap ETF | Sold out | 0.00% | −1.11 |
| VNLA Janus Henderson Short Durati | Sold out | 0.00% | −1.11 |
| SCHF Schwab Intl Equity ETF | Reduce -99.8% | 0.01% | −1.04 |
| CVX Chevron Corp. | Reduce -99.1% | 0.03% | −1.03 |
| ILCG iShares Morningstar Growth E | Reduce -100.0% | 0.00% | −0.79 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -81.3% | 0.81% | −0.68 |
| MCBS Metrocity Bankshares Inc. | Sold out | 0.00% | −0.62 |
| PSEP Innovator U.S. Equity Power | Sold out | 0.00% | −0.61 |
| PJUN Innovator U.S. Equity Power | Sold out | 0.00% | −0.61 |
| SO The Southern Co. | Reduce -90.2% | 0.22% | −0.59 |
| POCT Innovator U.S. Equity Power | Sold out | 0.00% | −0.54 |
| IBIT iShares Bitcoin Trust ETF | Reduce -99.2% | 0.01% | −0.49 |
| PNOV Innovator U.S. Equity Power | Sold out | 0.00% | −0.49 |
| AAPL Apple Inc. | Reduce -79.6% | 1.00% | −0.47 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -80.6% | 0.46% | −0.42 |
| SCHY Schwab International DVD ETF | Sold out | 0.00% | −0.42 |
| IBM Intl Business Machines Corp. | Reduce -96.8% | 0.04% | −0.39 |
| SCHA Schwab US Small-Cap ETF | Reduce -90.4% | 0.14% | −0.36 |
| PFEB Innovator U.S. Equity Power | Sold out | 0.00% | −0.35 |
| PMAY Innovator U.S. Equity Power | Sold out | 0.00% | −0.35 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -86.4% | 0.22% | −0.34 |
| IMCG iShares Morningstar Mid-Cap | Sold out | 0.00% | −0.34 |
| FNDE Schwab Fndmntl Em MRK Eq ETF | Reduce -99.2% | 0.01% | −0.34 |
| GOOG Alphabet Inc. Class C | Reduce -83.8% | 0.40% | −0.27 |
| PAUG Innovator U.S. Equity Power | Sold out | 0.00% | −0.25 |
| MDYV SS SPDR S&P 400 MC Val ETF | Reduce -88.9% | 0.11% | −0.24 |
| SCHX Schwab US Large-Cap ETF | Reduce -99.9% | 0.00% | −0.23 |
| MO Altria Group Inc. | Reduce -98.6% | 0.01% | −0.22 |
| KOCT Innovator U.S. Small Cap Pow | Sold out | 0.00% | −0.21 |
| MU Micron Technology Inc. | Reduce -98.9% | 0.01% | −0.20 |
| AOA iShares Core 80/20 Aggressiv | Sold out | 0.00% | −0.19 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -93.3% | 0.04% | −0.18 |
| EJUL Innovator Emerging Markets P | Sold out | 0.00% | −0.17 |
| SCHH Schwab US REIT ETF | Reduce -94.5% | 0.03% | −0.17 |
| ILCB iShares Morningstar U.S. Equ | Sold out | 0.00% | −0.16 |
| PG The Procter & Gamble Co. | Reduce -94.4% | 0.03% | −0.16 |
| NGG National Grid PLC-SP ADR | Sold out | 0.00% | −0.16 |
| EJAN Innovator Emerging Markets P | Sold out | 0.00% | −0.14 |
| IJJ iShares S&P Mid-Cap 400 Valu | Sold out | 0.00% | −0.14 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -99.6% | 0.00% | −0.12 |
| PJAN Innovator U.S. Equity Power | Sold out | 0.00% | −0.12 |
Portfolio Buys Q2 2025 → Q3 2025
| SCHW Schwab (charles) Corp. | Add +1.9% | 2.49% | +1.63 |
| BKNG Booking Holdings Inc. | Add +6.6% | 2.50% | +1.56 |
| IVV iShares Core S&P 500 ETF | Add +18.4% | 2.19% | +1.55 |
| DIS The Walt Disney Co. | Add +4.3% | 1.74% | +1.07 |
| MA Mastercard Inc. Class A | Add +3.7% | 1.60% | +1.04 |
| AMAT Applied Materials Inc. | Add +2.4% | 1.45% | +0.98 |
| MAS Masco Corp. | Add +10009.3% | 0.83% | +0.82 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +17.7% | 1.14% | +0.78 |
| SBUX Starbucks Corp. | Add +2.1% | 1.24% | +0.75 |
| ADSK Autodesk Inc. | Add +1.9% | 1.07% | +0.69 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +41.1% | 0.88% | +0.67 |
| QCOM Qualcomm Inc. | Add +3.4% | 0.99% | +0.65 |
| DEO Diageo PLC-Sponsored ADR | Add +5.0% | 0.95% | +0.59 |
| ABNB Airbnb Inc. Class A | Add +3.8% | 0.94% | +0.58 |
| CRM Salesforce Inc. | Add +5.3% | 0.93% | +0.55 |
| COR Cencora Inc. | Add +3.8% | 0.84% | +0.55 |
| BND Vanguard Total Bond Market | Add +6.0% | 0.80% | +0.52 |
| CHKP Check Point Software Tech | Add +5.8% | 0.84% | +0.52 |
| SPTM SS SPDR P S&P 1500 Comp ETF | Add +30.9% | 0.65% | +0.48 |
| WFC Wells Fargo & Co. | Add +3.9% | 0.67% | +0.44 |
| DFUS Dimensional US Eq MKT ETF | Add +3.0% | 0.66% | +0.44 |
| VEEV Veeva Systems Inc. Class A | Add +1.3% | 0.67% | +0.44 |
| IVW iShares S&P 500 Growth ETF | Add +11.5% | 0.59% | +0.41 |
| OEF iShares S&P 100 ETF | Add +147.2% | 0.45% | +0.39 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +6.7% | 0.56% | +0.38 |
| QUAL iShares MSCI USA Quality Fac | Add +11.9% | 0.54% | +0.37 |
| IEMG iShares Core MSCI Emerging | Add +41.5% | 0.48% | +0.36 |
| IVE iShares S&P 500 Value ETF | Add +14.3% | 0.52% | +0.36 |
| IGM iShares Expanded Tech Sector | Add +6.5% | 0.48% | +0.33 |
| KMX Carmax Inc. | Add +1.1% | 0.70% | +0.32 |
| EFV iShares MSCI Eafe Value ETF | Add +2.9% | 0.48% | +0.32 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +7.7% | 0.44% | +0.30 |
| BDX Becton Dickinson and Co. | Add +13.1% | 0.42% | +0.29 |
| TLH iShares 10-20 Year Treasury | Add +59.7% | 0.38% | +0.29 |
| ETR Entergy Corp. | Add +2.9% | 0.37% | +0.25 |
| MDT Medtronic PLC | Add +1.7% | 0.34% | +0.23 |
| OMC Omnicom Group | Add +13.0% | 0.30% | +0.21 |
| MBB iShares MBS ETF | Add +8.9% | 0.32% | +0.21 |
| BAI Ishrs AI in and Tech Act ETF | Add +223.1% | 0.24% | +0.21 |
| LAMR Lamar Advertising Co. Class A | Add +2.4% | 0.29% | +0.18 |
| FDCF Fidelity Disruptive Comm ETF | Add +16.2% | 0.25% | +0.18 |
| THRO iShares U.S. Thematic Rotati | Add +35.1% | 0.24% | +0.18 |
| LYG Lloyds Banking Group PLC-ADR | Add +3.1% | 0.26% | +0.17 |
| AGG iShares Core U.S. Aggregate | Add +27.4% | 0.24% | +0.17 |
| VCRB Vanguard Core Bond ETF | Add +18.4% | 0.25% | +0.17 |
| DOC Healthpeak Properties Inc. | New | 0.17% | +0.17 |
| IAGG iShares Intl Aggregate Bond | Add +44.8% | 0.22% | +0.17 |
| FIS Fidelity National Info Serv | Add +81.7% | 0.20% | +0.15 |
| GPC Genuine Parts Co. | Add +3.5% | 0.21% | +0.14 |
| MTUM iShares MSCI USA Momentum Fa | Add +16.6% | 0.19% | +0.13 |
Notes & Other Activity Q2 2025 → Q3 2025
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | LARGE CAP ETF | Reduce -100.0% | 0 | $6 |
| IDCC Interdigital Inc. | COM | Sold out | 0 | $2before exit |
| PCY Invesco Emerging Markets Sov | EMRNG MKT SVRG | Reduce -100.0% | 0 | $1 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,448 | $374.1M | SCHB, SCHV, BINC, SCHG, SCHJ |
| Q1 2026 | 227 | $300.7M | SCHB, SCHV, BINC, SCHJ, SCHG |
| Q4 2025 | 1,307 | $325.1M | SCHB, SCHV, BINC, SCHG, SCHJ |
| Q3 2025 | 846 | $101.7M | MSFT, GOOGL, AMZN, META, TSM |
| Q2 2025 | 1,170 | $273.9M | SCHB, SCHV, SCHG, MSFT, BINC |
| Q1 2025 | 1,134 | $251.1M | SCHB, SCHV, SCHG, BINC, SCHM |
| Q4 2024 | 1,140 | $255.7M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q3 2024 | 956 | $246.7M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q2 2024 | 928 | $222.6M | SCHB, SCHV, SCHG, MSFT, SCHM |
| Q1 2024 | 933 | $213.9M | SCHB, SCHV, SCHG, MSFT, SCHM |