Elser Financial Planning, Inc
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 17, 2024), Elser Financial Planning, Inc reported 62 stock positions worth $68.9 million. Its top holding was Eli Lilly (LLY) at 25.5% of the portfolio, followed by Apple (AAPL, 8.6%) and Brown & Brown (BRO, 5.8%). Compared with Q2 2024, it opened 8 new positions, sold out of 44, added to 35 and reduced 12. The biggest buy was Eli Lilly (LLY, shares +4%) and the biggest sale Dimensional Core Fixed (DFCF, shares −99%).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0002028202
- Portfolio Value
- $68.9M (Q3 2024)
- SEC Filing
- 0001754960-24-000503 ↗ filed Oct 17, 2024
Holdings Value
Holdings 62 stocks · $68.9M
| LLY Eli Lilly & Co. | 25.49% | 19,827 | $17.6M | Add +3.7% |
| AAPL Apple Inc. | 8.56% | 25,322 | $5.9M | Add +1.2% |
| BRO Brown & Brown Inc. | 5.84% | 38,829 | $4.0M | Reduce -2.4% |
| SCHA Schwab US Small-Cap ETF | 4.77% | 63,871 | $3.3M | Add +1.6% |
| SCHX Schwab US Large-Cap ETF | 4.56% | 46,353 | $3.1M | Add +12.5% |
| DFUS Dimensional US Eq MKT ETF | 3.86% | 42,766 | $2.7M | Reduce -95.6% |
| SCHB Schwab US Broad Market ETF | 3.60% | 37,337 | $2.5M | Reduce -4.8% |
| SCHF Schwab Intl Equity ETF | 3.42% | 57,390 | $2.4M | Add +0.8% |
| MSFT Microsoft Corp. | 2.81% | 4,497 | $1.9M | Add +8.8% |
| DFCF Dimensional Core Fixed Inc. | 1.87% | 29,769 | $1.3M | Reduce -99.0% |
| DFAS Dimensional US Small Cap ETF | 1.83% | 19,467 | $1.3M | Reduce -97.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.72% | 5,003 | $1.2M | No change |
| QTEC First Trust Nasdq 100 Tech I | 1.61% | 5,783 | $1.1M | No change |
| VIG Vanguard Dividend Apprec ETF | 1.52% | 5,303 | $1.1M | Reduce -4.0% |
| JNJ Johnson & Johnson | 1.47% | 6,265 | $1.0M | New |
| SCHE Schwab Emrg Mrkts Eqty ETF | 1.30% | 30,824 | $899K | Add +5.9% |
| AMZN Amazon.com Inc. | 1.29% | 4,778 | $890K | Add +9.9% |
| VEA Vanguard Ftse Developed ETF | 1.17% | 15,217 | $804K | Add +54.2% |
| UNP Union Pacific Corp. | 1.15% | 3,225 | $795K | Add +1.2% |
| APD Air Products & Chemicals Inc. | 1.12% | 2,591 | $771K | Reduce -9.8% |
| DFAX Dimensional World Ex US Core | 0.87% | 22,303 | $602K | Reduce -96.0% |
| NSC Norfolk Southern Corp. | 0.85% | 2,351 | $584K | Add +0.5% |
| SCHG Schwab US Large-Cap Growth | 0.80% | 5,296 | $552K | New |
| SCHH Schwab US REIT ETF | 0.78% | 23,153 | $536K | Add +1.6% |
| CAT Caterpillar Inc. | 0.75% | 1,315 | $514K | Add +1.1% |
| LOW Lowe's Cos Inc. | 0.70% | 1,787 | $484K | Add +1.3% |
| CL Colgate-Palmolive Co. | 0.70% | 4,628 | $480K | Add +0.2% |
| VTI VG Morningstar TS MKT ETF-US | 0.68% | 1,658 | $469K | Add +0.1% |
| ELV Elevance Health Inc. | 0.67% | 886 | $461K | Add +1.1% |
| KR Kroger Co. | 0.65% | 7,873 | $451K | Add +0.8% |
| SYK Stryker Corp. | 0.65% | 1,241 | $448K | Add +1.0% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.64% | 3,714 | $442K | No change |
| PG The Procter & Gamble Co. | 0.62% | 2,480 | $430K | Add +0.9% |
| APH Amphenol Corp. Class A | 0.59% | 6,231 | $406K | Add +0.8% |
| CSX CSX Corp. | 0.57% | 11,437 | $395K | Add +0.7% |
| MCD McDonald's Corp. | 0.53% | 1,193 | $363K | Add +2.8% |
| VTEI Vanguard Int Tax-Exempt Bond | 0.52% | 3,532 | $357K | New |
| CVX Chevron Corp. | 0.50% | 2,338 | $344K | Add +3.5% |
| PEP Pepsico Inc. | 0.49% | 1,970 | $335K | Reduce -1.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.47% | 5,128 | $323K | Add +1.7% |
| VXUS Vanguard Total Intl Stock | 0.45% | 4,795 | $310K | New |
| VWO Vanguard Ftse Emerging Marke | 0.45% | 6,478 | $310K | Add +0.8% |
| DFUV Dimensional US Marketwide Va | 0.44% | 7,327 | $305K | Reduce -99.2% |
| DFIV Dimensional International Va | 0.43% | 7,789 | $297K | Reduce -43.2% |
| ALL Allstate Corp. | 0.42% | 1,520 | $288K | Add +1.0% |
| QCOM Qualcomm Inc. | 0.41% | 1,669 | $284K | Reduce -0.8% |
| EFA iShares MSCI Eafe ETF | 0.41% | 3,359 | $281K | No change |
| QQQ Invesco QQQ Trust Series 1 | 0.37% | 516 | $252K | No change |
| HD Home Depot Inc. | 0.36% | 615 | $249K | New |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.36% | 2,551 | $245K | Add +2.6% |
| CBSH Commerce Bancshares Inc. | 0.35% | 4,107 | $244K | Add +0.1% |
| MAR Marriott International Class A | 0.35% | 959 | $238K | Add +1.2% |
| TXN Texas Instruments Inc. | 0.34% | 1,135 | $234K | Add +3.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.34% | 1,993 | $234K | Add +2.6% |
| ABT Abbott Laboratories | 0.33% | 2,023 | $231K | Add +3.7% |
| VTIP Vanguard Short-Term Tips | 0.33% | 4,672 | $230K | No change |
| DHR Danaher Corp. | 0.33% | 826 | $230K | Add +3.0% |
| VNQI Vanguard GLBL Ex-US Real Est | 0.33% | 4,835 | $227K | New |
| R Ryder System Inc. | 0.32% | 1,515 | $221K | New |
| EPD Enterprise Products Partners | 0.32% | 7,488 | $218K | New |
| IVV iShares Core S&P 500 ETF | 0.31% | 373 | $215K | Add +1.6% |
| HBNC Horizon Bancorp Inc. | 0.25% | 11,109 | $173K | No change |
Portfolio Sells Q2 2024 → Q3 2024
| DFCF Dimensional Core Fixed Inc. | Reduce -99.0% | 1.87% | −19.68 |
| DFAU Dimensional US Core Equity M | Sold out | 0.00% | −10.47 |
| DFIC Dimensional International Co. | Sold out | 0.00% | −7.85 |
| DFAS Dimensional US Small Cap ETF | Reduce -97.6% | 1.83% | −6.23 |
| DFUV Dimensional US Marketwide Va | Reduce -99.2% | 0.44% | −5.80 |
| DFUS Dimensional US Eq MKT ETF | Reduce -95.6% | 3.86% | −5.67 |
| DFS Discover Financial Services | Sold out | 0.00% | −5.46 |
| DFAT Dimensional US Target Value | Sold out | 0.00% | −4.78 |
| DEHP Dimensional Emrg MRK Hi Prof | Sold out | 0.00% | −4.00 |
| DFGR Dim Global Real Estate ETF | Sold out | 0.00% | −1.72 |
| DFAX Dimensional World Ex US Core | Reduce -96.0% | 0.87% | −1.47 |
| DFSU Dimensional US Sus CORE1 ETF | Sold out | 0.00% | −1.24 |
| SUSB iShares ESG Aware 1-5 Year U | Sold out | 0.00% | −1.01 |
| DFSI Dimensional Int Sus COR1 ETF | Sold out | 0.00% | −0.94 |
| DFAI Dimensional International Co. | Sold out | 0.00% | −0.55 |
| DFSE Dimensional Em Sus CORE1 ETF | Sold out | 0.00% | −0.52 |
| VCSH Vanguard S/T Corp. Bond ETF | Sold out | 0.00% | −0.52 |
| VUSB Vanguard Ultra Short Bond Et | Sold out | 0.00% | −0.51 |
| FORA Forian Inc. | Sold out | 0.00% | −0.31 |
| DFAE Dimensional Emerging Core Eq | Sold out | 0.00% | −0.30 |
| NVDA Nvidia Corp. | Sold out | 0.00% | −0.25 |
| BRK.B Berkshire Hathaway Inc. Class B | Sold out | 0.00% | −0.24 |
| JPM JPMorgan Chase & Co. | Sold out | 0.00% | −0.18 |
| FXL First Trust Technology Alpha | Sold out | 0.00% | −0.16 |
| NVS Novartis AG-Sponsored ADR | Sold out | 0.00% | −0.16 |
| GOOG Alphabet Inc. Class C | Sold out | 0.00% | −0.14 |
| SPY SS SPDR S&P 500 ETF Trust-US | Sold out | 0.00% | −0.12 |
| GOOGL Alphabet Inc. Class A | Sold out | 0.00% | −0.12 |
| DFAC Dimensional US Core Equity 2 | Sold out | 0.00% | −0.10 |
| ORCL Oracle Corp. | Sold out | 0.00% | −0.10 |
| VCIT Vanguard Int-Term Corporate | Sold out | 0.00% | −0.10 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.09 |
| BITB Bitwise Bitcoin ETF | Sold out | 0.00% | −0.09 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.08 |
| FXD First Trust Consumer Discret | Sold out | 0.00% | −0.08 |
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −0.07 |
| CB Chubb Ltd. | Sold out | 0.00% | −0.07 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.07 |
| VGT Vanguard Info Tech ETF | Sold out | 0.00% | −0.07 |
| COST Costco Wholesale Corp. | Sold out | 0.00% | −0.06 |
| XOM Exxon Mobil Corp. | Sold out | 0.00% | −0.05 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.05 |
| SPIB SS SPDR P Int C Corp. ETF | Sold out | 0.00% | −0.05 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.04 |
| CSCO Cisco Systems Inc. | Sold out | 0.00% | −0.04 |
| EXR Extra Space Storage Inc. | Sold out | 0.00% | −0.04 |
| GLD SPDR Gold Shares | Sold out | 0.00% | −0.04 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.04 |
| DIA SS SPDR Dow Jones Indus Avg | Sold out | 0.00% | −0.04 |
| DFIV Dimensional International Va | Reduce -43.2% | 0.43% | +0.35 |
Portfolio Buys Q2 2024 → Q3 2024
| LLY Eli Lilly & Co. | Add +3.7% | 25.49% | +22.59 |
| AAPL Apple Inc. | Add +1.2% | 8.56% | +7.68 |
| SCHA Schwab US Small-Cap ETF | Add +1.6% | 4.77% | +4.27 |
| SCHX Schwab US Large-Cap ETF | Add +12.5% | 4.56% | +4.12 |
| SCHF Schwab Intl Equity ETF | Add +0.8% | 3.42% | +3.06 |
| MSFT Microsoft Corp. | Add +8.8% | 2.81% | +2.50 |
| JNJ Johnson & Johnson | New | 1.47% | +1.47 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Add +5.9% | 1.30% | +1.18 |
| AMZN Amazon.com Inc. | Add +9.9% | 1.29% | +1.15 |
| VEA Vanguard Ftse Developed ETF | Add +54.2% | 1.17% | +1.08 |
| UNP Union Pacific Corp. | Add +1.2% | 1.15% | +1.03 |
| SCHG Schwab US Large-Cap Growth | New | 0.80% | +0.80 |
| NSC Norfolk Southern Corp. | Add +0.5% | 0.85% | +0.76 |
| SCHH Schwab US REIT ETF | Add +1.6% | 0.78% | +0.70 |
| CAT Caterpillar Inc. | Add +1.1% | 0.75% | +0.67 |
| LOW Lowe's Cos Inc. | Add +1.3% | 0.70% | +0.64 |
| CL Colgate-Palmolive Co. | Add +0.2% | 0.70% | +0.62 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.1% | 0.68% | +0.61 |
| KR Kroger Co. | Add +0.8% | 0.65% | +0.59 |
| ELV Elevance Health Inc. | Add +1.1% | 0.67% | +0.59 |
| SYK Stryker Corp. | Add +1.0% | 0.65% | +0.58 |
| PG The Procter & Gamble Co. | Add +0.9% | 0.62% | +0.56 |
| APH Amphenol Corp. Class A | Add +0.8% | 0.59% | +0.52 |
| VTEI Vanguard Int Tax-Exempt Bond | New | 0.52% | +0.52 |
| CSX CSX Corp. | Add +0.7% | 0.57% | +0.51 |
| MCD McDonald's Corp. | Add +2.8% | 0.53% | +0.48 |
| VXUS Vanguard Total Intl Stock | New | 0.45% | +0.45 |
| CVX Chevron Corp. | Add +3.5% | 0.50% | +0.44 |
| VEU Vanguard Ftse All-World Ex-U | Add +1.7% | 0.47% | +0.42 |
| VWO Vanguard Ftse Emerging Marke | Add +0.8% | 0.45% | +0.40 |
| ALL Allstate Corp. | Add +1.0% | 0.42% | +0.38 |
| HD Home Depot Inc. | New | 0.36% | +0.36 |
| VNQI Vanguard GLBL Ex-US Real Est | New | 0.33% | +0.33 |
| R Ryder System Inc. | New | 0.32% | +0.32 |
| EPD Enterprise Products Partners | New | 0.32% | +0.32 |
| CBSH Commerce Bancshares Inc. | Add +0.1% | 0.35% | +0.32 |
| DIS The Walt Disney Co. | Add +2.6% | 0.36% | +0.31 |
| MAR Marriott International Class A | Add +1.2% | 0.35% | +0.31 |
| TXN Texas Instruments Inc. | Add +3.5% | 0.34% | +0.30 |
| TJX TJX Companies Inc. | Add +2.6% | 0.34% | +0.30 |
| ABT Abbott Laboratories | Add +3.7% | 0.33% | +0.30 |
| DHR Danaher Corp. | Add +3.0% | 0.33% | +0.30 |
| IVV iShares Core S&P 500 ETF | Add +1.6% | 0.31% | +0.28 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 124 | $2.3B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q1 2026 | 132 | $2.1B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q4 2025 | 80 | $138.3M | DFGX, LLY, AAPL, VOO, SCHX |
| Q3 2025 | 69 | $83.0M | LLY, AAPL, VOO, SCHX, VTEB |
| Q2 2025Amended | 68 | $80.2M | LLY, AAPL, VOO, SCHX, BRO |
| Q1 2025 | 66 | $72.2M | LLY, AAPL, VOO, BRO, SCHX |
| Q4 2024 | 110 | $1.7B | MBIN, DFCF, DFAU, DFUS, DFIC |
| Q3 2024 | 62 | $68.9M | LLY, AAPL, BRO, SCHA, SCHX |
| Q2 2024 | 98 | $598.6M | DFCF, DFAU, DFUS, DFAS, DFIC |