Elser Financial Planning, Inc
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 22, 2025), Elser Financial Planning, Inc reported 68 stock positions worth $80.2 million. Its top holding was Eli Lilly (LLY) at 20.3% of the portfolio, followed by Apple (AAPL, 6.7%) and Vanguard S&P 500 ETF (VOO, 6.2%). Compared with Q1 2025, it opened 3 new positions, sold out of 1, added to 22 and reduced 27. The biggest buy was a new position in Vanguard Tax-Exempt Bond ETF (VTEB) and the biggest sale an exit from Vanguard Int Tax-Exempt Bond (VTEI).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0002028202
- Portfolio Value
- $80.2M (Q2 2025)
- SEC Filing
- 0001754960-25-000447 ↗ filed Jul 22, 2025
Holdings Value
Holdings 68 stocks · $80.2M
| LLY Eli Lilly & Co. | 20.25% | 20,829 | $16.2M | Add +0.6% |
| AAPL Apple Inc. | 6.66% | 26,015 | $5.3M | Add +0.3% |
| VOO Vanguard S&P 500 ETF | 6.19% | 8,731 | $5.0M | Add +16.7% |
| SCHX Schwab US Large-Cap ETF | 4.19% | 137,492 | $3.4M | Add +4.5% |
| BRO Brown & Brown Inc. | 4.09% | 29,554 | $3.3M | Reduce -0.0% |
| VTEB Vanguard Tax-Exempt Bond ETF | 3.92% | 64,086 | $3.1M | New |
| SCHA Schwab US Small-Cap ETF | 3.62% | 114,815 | $2.9M | Reduce -0.3% |
| VB Vanguard Most SM-Cap ETF-Usd | 3.61% | 12,198 | $2.9M | Add +143.8% |
| DFUS Dimensional US Eq MKT ETF | 3.57% | 42,766 | $2.9M | No change |
| SCHB Schwab US Broad Market ETF | 3.22% | 108,325 | $2.6M | Add +3.5% |
| MSFT Microsoft Corp. | 3.00% | 4,841 | $2.4M | Add +2.6% |
| SCHF Schwab Intl Equity ETF | 2.85% | 103,446 | $2.3M | Reduce -0.9% |
| AMZN Amazon.com Inc. | 1.77% | 6,470 | $1.4M | Add +8.3% |
| JNJ Johnson & Johnson | 1.62% | 8,505 | $1.3M | Reduce -1.4% |
| DFCF Dimensional Core Fixed Inc. | 1.61% | 30,469 | $1.3M | No change |
| DFAS Dimensional US Small Cap ETF | 1.55% | 19,467 | $1.2M | No change |
| QTEC First Trust Nasdq 100 Tech I | 1.54% | 5,783 | $1.2M | No change |
| SCHG Schwab US Large-Cap Growth | 1.17% | 32,112 | $938K | Add +51.6% |
| VEA Vanguard Ftse Developed ETF | 1.08% | 15,245 | $869K | Add +0.1% |
| UNP Union Pacific Corp. | 1.07% | 3,719 | $856K | Reduce -0.8% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 1.06% | 28,190 | $850K | Reduce -2.5% |
| VIG Vanguard Dividend Apprec ETF | 0.93% | 3,652 | $747K | Reduce -27.9% |
| PG The Procter & Gamble Co. | 0.89% | 4,497 | $716K | Reduce -0.1% |
| DFAX Dimensional World Ex US Core | 0.82% | 22,303 | $655K | No change |
| APH Amphenol Corp. Class A | 0.77% | 6,267 | $619K | No change |
| NSC Norfolk Southern Corp. | 0.75% | 2,348 | $601K | Reduce -0.4% |
| APD Air Products & Chemicals Inc. | 0.74% | 2,093 | $590K | Reduce -9.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.72% | 1,889 | $574K | Add +0.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.67% | 3,022 | $534K | Add +69.0% |
| KR Kroger Co. | 0.64% | 7,182 | $515K | Reduce -9.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.63% | 917 | $506K | Add +77.7% |
| CAT Caterpillar Inc. | 0.63% | 1,291 | $501K | Reduce -2.6% |
| SYK Stryker Corp. | 0.62% | 1,252 | $495K | Reduce -0.7% |
| SCHH Schwab US REIT ETF | 0.60% | 22,728 | $481K | Reduce -1.6% |
| PEP Pepsico Inc. | 0.57% | 3,469 | $458K | Reduce -7.6% |
| IVV iShares Core S&P 500 ETF | 0.53% | 688 | $427K | Reduce -0.4% |
| CL Colgate-Palmolive Co. | 0.52% | 4,628 | $421K | Reduce -0.0% |
| VEU Vanguard Ftse All-World Ex-U | 0.51% | 6,036 | $406K | Add +4.2% |
| LOW Lowe's Cos Inc. | 0.50% | 1,811 | $402K | Reduce -1.3% |
| VXUS Vanguard Total Intl Stock | 0.47% | 5,410 | $374K | No change |
| CSX CSX Corp. | 0.46% | 11,388 | $372K | Add +0.1% |
| VWO Vanguard Ftse Emerging Marke | 0.46% | 7,401 | $366K | Add +14.7% |
| INTU Intuit Inc. | 0.44% | 451 | $356K | Add +4.9% |
| ELV Elevance Health Inc. | 0.43% | 878 | $342K | Reduce -0.5% |
| CVX Chevron Corp. | 0.42% | 2,337 | $335K | Reduce -5.3% |
| DFIV Dimensional International Va | 0.42% | 7,789 | $334K | No change |
| ABT Abbott Laboratories | 0.41% | 2,412 | $328K | Add +11.7% |
| MCD McDonald's Corp. | 0.41% | 1,116 | $326K | Reduce -3.3% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.40% | 2,583 | $320K | Reduce -1.5% |
| EFA iShares MSCI Eafe ETF | 0.40% | 3,554 | $318K | Add +5.8% |
| ALL Allstate Corp. | 0.39% | 1,543 | $311K | No change |
| DFUV Dimensional US Marketwide Va | 0.39% | 7,327 | $310K | No change |
| TXN Texas Instruments Inc. | 0.37% | 1,417 | $294K | Add +16.7% |
| QCOM Qualcomm Inc. | 0.34% | 1,696 | $270K | Reduce -0.5% |
| CBSH Commerce Bancshares Inc. | 0.33% | 4,312 | $268K | Reduce -0.2% |
| HD Home Depot Inc. | 0.33% | 725 | $266K | Add +1.0% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.32% | 3,714 | $256K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.31% | 2,042 | $252K | No change |
| MAR Marriott International Class A | 0.31% | 921 | $252K | No change |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.31% | 888 | $246K | New |
| R Ryder System Inc. | 0.30% | 1,515 | $241K | No change |
| TSM Taiwan Semiconductor-SP ADR | 0.30% | 1,056 | $239K | New |
| WMT Walmart Inc. | 0.29% | 2,394 | $234K | Add +0.2% |
| VTIP Vanguard Short-Term Tips | 0.29% | 4,653 | $234K | Reduce -0.4% |
| EPD Enterprise Products Partners | 0.29% | 7,488 | $232K | No change |
| VNQI Vanguard GLBL Ex-US Real Est | 0.29% | 4,968 | $229K | Reduce -6.7% |
| LMT Lockheed Martin Corp. | 0.26% | 458 | $212K | Reduce -0.2% |
| HBNC Horizon Bancorp Inc. | 0.21% | 11,109 | $171K | No change |
Portfolio Sells Q1 2025 → Q2 2025
| VTEI Vanguard Int Tax-Exempt Bond | Sold out | 0.00% | −1.29 |
| BRO Brown & Brown Inc. | Reduce -0.0% | 4.09% | −1.00 |
| VIG Vanguard Dividend Apprec ETF | Reduce -27.9% | 0.93% | −0.43 |
| JNJ Johnson & Johnson | Reduce -1.4% | 1.62% | −0.36 |
| PEP Pepsico Inc. | Reduce -7.6% | 0.57% | −0.21 |
| APD Air Products & Chemicals Inc. | Reduce -9.4% | 0.74% | −0.21 |
| PG The Procter & Gamble Co. | Reduce -0.1% | 0.89% | −0.17 |
| UNP Union Pacific Corp. | Reduce -0.8% | 1.07% | −0.16 |
| CVX Chevron Corp. | Reduce -5.3% | 0.42% | −0.15 |
| SCHA Schwab US Small-Cap ETF | Reduce -0.3% | 3.62% | −0.11 |
| ELV Elevance Health Inc. | Reduce -0.5% | 0.43% | −0.10 |
| KR Kroger Co. | Reduce -9.4% | 0.64% | −0.10 |
| MCD McDonald's Corp. | Reduce -3.3% | 0.41% | −0.09 |
| LOW Lowe's Cos Inc. | Reduce -1.3% | 0.50% | −0.09 |
| SCHH Schwab US REIT ETF | Reduce -1.6% | 0.60% | −0.09 |
| CL Colgate-Palmolive Co. | Reduce -0.0% | 0.52% | −0.08 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -2.5% | 1.06% | −0.04 |
| CBSH Commerce Bancshares Inc. | Reduce -0.2% | 0.33% | −0.04 |
| SYK Stryker Corp. | Reduce -0.7% | 0.62% | −0.03 |
| VTIP Vanguard Short-Term Tips | Reduce -0.4% | 0.29% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -0.5% | 0.34% | −0.03 |
| NSC Norfolk Southern Corp. | Reduce -0.4% | 0.75% | −0.02 |
| LMT Lockheed Martin Corp. | Reduce -0.2% | 0.26% | −0.02 |
| VNQI Vanguard GLBL Ex-US Real Est | Reduce -6.7% | 0.29% | −0.01 |
| SCHF Schwab Intl Equity ETF | Reduce -0.9% | 2.85% | −0.01 |
| IVV iShares Core S&P 500 ETF | Reduce -0.4% | 0.53% | −0.00 |
| CAT Caterpillar Inc. | Reduce -2.6% | 0.63% | +0.02 |
| DIS The Walt Disney Co. | Reduce -1.5% | 0.40% | +0.04 |
Portfolio Buys Q1 2025 → Q2 2025
| VTEB Vanguard Tax-Exempt Bond ETF | New | 3.92% | +3.92 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +143.8% | 3.61% | +2.07 |
| VOO Vanguard S&P 500 ETF | Add +16.7% | 6.19% | +0.86 |
| MSFT Microsoft Corp. | Add +2.6% | 3.00% | +0.55 |
| SCHG Schwab US Large-Cap Growth | Add +51.6% | 1.17% | +0.44 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 0.31% | +0.31 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.30% | +0.30 |
| QQQ Invesco QQQ Trust Series 1 | Add +77.7% | 0.63% | +0.30 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +69.0% | 0.67% | +0.24 |
| AMZN Amazon.com Inc. | Add +8.3% | 1.77% | +0.20 |
| SCHX Schwab US Large-Cap ETF | Add +4.5% | 4.19% | +0.17 |
| SCHB Schwab US Broad Market ETF | Add +3.5% | 3.22% | +0.10 |
| INTU Intuit Inc. | Add +4.9% | 0.44% | +0.08 |
| TXN Texas Instruments Inc. | Add +16.7% | 0.37% | +0.07 |
| VWO Vanguard Ftse Emerging Marke | Add +14.7% | 0.46% | +0.05 |
| VEU Vanguard Ftse All-World Ex-U | Add +4.2% | 0.51% | +0.02 |
| EFA iShares MSCI Eafe ETF | Add +5.8% | 0.40% | +0.02 |
| ABT Abbott Laboratories | Add +11.7% | 0.41% | +0.01 |
| VEA Vanguard Ftse Developed ETF | Add +0.1% | 1.08% | +0.01 |
| WMT Walmart Inc. | Add +0.2% | 0.29% | +0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.4% | 0.72% | +0.00 |
| CSX CSX Corp. | Add +0.1% | 0.46% | −0.00 |
| HD Home Depot Inc. | Add +1.0% | 0.33% | −0.03 |
| AAPL Apple Inc. | Add +0.3% | 6.66% | −1.32 |
| LLY Eli Lilly & Co. | Add +0.6% | 20.25% | −3.42 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 124 | $2.3B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q1 2026 | 132 | $2.1B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q4 2025 | 80 | $138.3M | DFGX, LLY, AAPL, VOO, SCHX |
| Q3 2025 | 69 | $83.0M | LLY, AAPL, VOO, SCHX, VTEB |
| Q2 2025Amended | 68 | $80.2M | LLY, AAPL, VOO, SCHX, BRO |
| Q1 2025 | 66 | $72.2M | LLY, AAPL, VOO, BRO, SCHX |
| Q4 2024 | 110 | $1.7B | MBIN, DFCF, DFAU, DFUS, DFIC |
| Q3 2024 | 62 | $68.9M | LLY, AAPL, BRO, SCHA, SCHX |
| Q2 2024 | 98 | $598.6M | DFCF, DFAU, DFUS, DFAS, DFIC |