Elser Financial Planning, Inc

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 15, 2026), Elser Financial Planning, Inc reported 80 stock positions worth $138.3 million. Its top holding was Dimsnl Intr CF in ETF-Usd (DFGX) at 24.2% of the portfolio, followed by Eli Lilly (LLY, 20.4%) and Apple (AAPL, 5.4%). Compared with Q3 2025, it opened 13 new positions, sold out of 2, added to 30 and reduced 17. The biggest buy was a new position in Dimsnl Intr CF in ETF-Usd (DFGX) and the biggest sale Schwab US Large-Cap ETF (SCHX, shares −0%).

Most Recent 13F
Q2 2026
Location
INDIANAPOLIS, IN
CIK
0002028202
Portfolio Value
$138.3M (Q4 2025)
SEC Filing
0001754960-26-000078 ↗ filed Jan 15, 2026

Holdings Value

0$500.0M$1.0B$1.5B$2.0B$2.5B Q2 2024: $598.6M Q2 2024 Q3 2024: $68.9M Q3 2024 Q4 2024: $1.7B Q4 2024 Q1 2025: $72.2M Q1 2025 Q2 2025: $80.2M Q2 2025 Q3 2025: $83.0M Q3 2025 Q4 2025: $138.3M $138.3M Q4 2025 Q1 2026: $2.1B Q1 2026 Q2 2026: $2.3B Q2 2026

Holdings 80 stocks · $138.3M
DFGX Dimsnl Intr CF in ETF-Usd Inc. 24.18% 635,207 $33.4M New
LLY Eli Lilly & Co. 20.38% 26,222 $28.2M Add +32.1%
AAPL Apple Inc. 5.38% 27,352 $7.4M Add +8.9%
VOO Vanguard S&P 500 ETF 4.11% 9,052 $5.7M Add +0.8%
SCHX Schwab US Large-Cap ETF 2.64% 135,471 $3.6M Reduce -0.3%
VTEB Vanguard Tax-Exempt Bond ETF 2.58% 70,909 $3.6M Add +7.7%
DFUS Dimensional US Eq MKT ETF 2.29% 42,766 $3.2M No change
SCHA Schwab US Small-Cap ETF 2.15% 104,335 $3.0M Reduce -2.6%
MSFT Microsoft Corp. 2.11% 6,036 $2.9M Add +21.7%
SCHB Schwab US Broad Market ETF 2.00% 105,347 $2.8M No change
BRO Brown & Brown Inc. 1.70% 29,533 $2.4M Add +0.0%
SCHF Schwab Intl Equity ETF 1.62% 93,304 $2.2M Add +0.0%
VB Vanguard Most SM-Cap ETF-Usd 1.62% 8,681 $2.2M Reduce -14.9%
BRC Brady Corporation Class A 1.53% 4,217 $2.1M New
AMZN Amazon.com Inc. 1.36% 8,142 $1.9M Add +25.1%
JNJ Johnson & Johnson 1.28% 8,520 $1.8M Add +0.2%
UNP Union Pacific Corp. 1.15% 6,882 $1.6M Add +87.0%
DFAS Dimensional US Small Cap ETF 0.98% 19,467 $1.4M No change
QTEC First Trust Nasdq 100 Tech I 0.96% 5,783 $1.3M No change
DFCF Dimensional Core Fixed Inc. 0.94% 30,469 $1.3M No change
KO The Coca-Cola Co. 0.82% 16,143 $1.1M New
SCHG Schwab US Large-Cap Growth 0.76% 32,234 $1.1M Add +0.1%
BITW Bitwise 10 Crypto Index ETF 0.67% 15,861 $932K New
VEA Vanguard Ftse Developed ETF 0.66% 14,659 $916K Reduce -3.9%
VIG Vanguard Dividend Apprec ETF 0.58% 3,652 $803K No change
CAT Caterpillar Inc. 0.53% 1,279 $733K Reduce -3.8%
DFAX Dimensional World Ex US Core 0.53% 22,303 $730K No change
VTEI Vanguard Int Tax-Exempt Bond 0.51% 7,008 $707K Add +8.1%
PG The Procter & Gamble Co. 0.50% 4,787 $686K Add +6.5%
NSC Norfolk Southern Corp. 0.49% 2,359 $681K Add +0.1%
CVX Chevron Corp. 0.48% 4,369 $666K Add +84.5%
APH Amphenol Corp. Class A 0.48% 4,910 $664K No change
SCHE Schwab Emrg Mrkts Eqty ETF 0.46% 19,374 $634K Reduce -0.8%
WMT Walmart Inc. 0.44% 5,433 $605K Add +127.0%
VTV Vanguard Mrngstr Val ETF-Aui 0.43% 3,121 $596K Add +3.2%
WRB WR Berkley Corp. filed as BERKLEY W R CORP 0.40% 4,792 $560K New
ALL Allstate Corp. 0.37% 2,433 $507K Add +58.2%
PEP Pepsico Inc. 0.36% 3,470 $498K Reduce -0.0%
VTI VG Morningstar TS MKT ETF-US 0.35% 1,460 $490K Add +0.2%
IVV iShares Core S&P 500 ETF 0.34% 688 $471K No change
VTEC Vanguard Ca Tax-Ex Bond 0.33% 4,603 $461K Reduce -3.8%
SYK Stryker Corp. 0.32% 1,249 $439K Reduce -0.6%
LOW Lowe's Cos Inc. 0.31% 1,799 $434K Reduce -0.1%
CSX CSX Corp. 0.30% 11,484 $416K Add +0.1%
QQQ Invesco QQQ Trust Series 1 0.30% 676 $415K Reduce -21.7%
GLD SPDR Gold Shares 0.30% 1,043 $413K New
VTES Vanguard SH Term Tax-Ex Bond 0.29% 3,945 $401K Add +86.3%
DFIV Dimensional International Va 0.28% 7,789 $389K No change
VWO Vanguard Ftse Emerging Marke 0.27% 7,022 $377K Add +0.8%
CL Colgate-Palmolive Co. 0.26% 4,627 $366K Add +0.1%
DFUV Dimensional US Marketwide Va 0.25% 7,327 $341K No change
SCHH Schwab US REIT ETF 0.24% 16,109 $337K Reduce -14.2%
TSM Taiwan Semiconductor-SP ADR 0.23% 1,056 $321K No change
VEU Vanguard Ftse All-World Ex-U 0.23% 4,327 $318K Add +0.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.23% 5,725 $315K New
ELV Elevance Health Inc. 0.23% 894 $313K Add +4.8%
EFA iShares MSCI Eafe ETF 0.22% 3,163 $304K No change
QCOM Qualcomm Inc. 0.22% 1,760 $301K Add +0.1%
INTU Intuit Inc. 0.21% 446 $296K No change
SPYM Ste STR SPDR PT S&P 500 ETF 0.21% 3,646 $292K New
ABT Abbott Laboratories 0.21% 2,317 $290K Reduce -0.6%
R Ryder System Inc. 0.21% 1,515 $290K No change
MCD McDonald's Corp. 0.21% 934 $286K Reduce -16.2%
MU Micron Technology Inc. 0.21% 997 $285K New
MAR Marriott International Class A 0.21% 914 $284K No change
SPSB SS SPDR P St C Corp. ETF 0.20% 9,362 $283K New
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.18% 1,636 $251K No change
RTX RTX Corp. 0.18% 1,351 $248K Add +6.6%
KR Kroger Co. 0.18% 3,951 $247K Reduce -44.7%
SHEL Shell PLC-ADR 0.18% 3,318 $244K New
HD Home Depot Inc. 0.18% 704 $242K Reduce -2.4%
EPD Enterprise Products Partners 0.17% 7,488 $240K No change
PH Parker Hannifin Corp. 0.17% 271 $238K No change
CBSH Commerce Bancshares Inc. 0.17% 4,531 $237K Add +5.0%
TXN Texas Instruments Inc. 0.17% 1,335 $232K Reduce -3.4%
LBRDK Liberty Broadband-C 0.17% 31,650 $230K New
VTIP Vanguard Short-Term Tips 0.17% 4,653 $230K No change
INTC Intel Corp. 0.16% 6,165 $227K Add +0.6%
PFE Pfizer Inc. 0.16% 8,962 $223K New
LMT Lockheed Martin Corp. 0.16% 458 $222K Add +0.2%

Portfolio Sells Q3 2025 → Q4 2025
SCHX Schwab US Large-Cap ETF Reduce -0.3% 2.64% −1.70
VB Vanguard Most SM-Cap ETF-Usd Reduce -14.9% 1.62% −1.53
SCHA Schwab US Small-Cap ETF Reduce -2.6% 2.15% −1.47
VEA Vanguard Ftse Developed ETF Reduce -3.9% 0.66% −0.45
KR Kroger Co. Reduce -44.7% 0.18% −0.39
SPXC SPX Technologies Inc. Sold out 0.00% −0.34
SCHE Schwab Emrg Mrkts Eqty ETF Reduce -0.8% 0.46% −0.33
QQQ Invesco QQQ Trust Series 1 Reduce -21.7% 0.30% −0.33
NVO Novo-Nordisk A/S-Spons ADR Sold out 0.00% −0.26
CAT Caterpillar Inc. Reduce -3.8% 0.53% −0.26
SCHH Schwab US REIT ETF Reduce -14.2% 0.24% −0.24
VTEC Vanguard Ca Tax-Ex Bond Reduce -3.8% 0.33% −0.24
SYK Stryker Corp. Reduce -0.6% 0.32% −0.24
PEP Pepsico Inc. Reduce -0.0% 0.36% −0.23
LOW Lowe's Cos Inc. Reduce -0.1% 0.31% −0.22
MCD McDonald's Corp. Reduce -16.2% 0.21% −0.20
HD Home Depot Inc. Reduce -2.4% 0.18% −0.17
ABT Abbott Laboratories Reduce -0.6% 0.21% −0.16
TXN Texas Instruments Inc. Reduce -3.4% 0.17% −0.14

Portfolio Buys Q3 2025 → Q4 2025
DFGX Dimsnl Intr CF in ETF-Usd Inc. New 24.18% +24.18
BRC Brady Corporation Class A New 1.53% +1.53
KO The Coca-Cola Co. New 0.82% +0.82
LLY Eli Lilly & Co. Add +32.1% 20.38% +0.77
BITW Bitwise 10 Crypto Index ETF New 0.67% +0.67
WRB WR Berkley Corp. New 0.40% +0.40
GLD SPDR Gold Shares New 0.30% +0.30
BAC Bank of America Corp. New 0.23% +0.23
SPYM Ste STR SPDR PT S&P 500 ETF New 0.21% +0.21
MU Micron Technology Inc. New 0.21% +0.21
SPSB SS SPDR P St C Corp. ETF New 0.20% +0.20
SHEL Shell PLC-ADR New 0.18% +0.18
LBRDK Liberty Broadband-C New 0.17% +0.17
PFE Pfizer Inc. New 0.16% +0.16
WMT Walmart Inc. Add +127.0% 0.44% +0.14
UNP Union Pacific Corp. Add +87.0% 1.15% +0.11
CVX Chevron Corp. Add +84.5% 0.48% +0.04
VTES Vanguard SH Term Tax-Ex Bond Add +86.3% 0.29% +0.03
ALL Allstate Corp. Add +58.2% 0.37% −0.02
RTX RTX Corp. Add +6.6% 0.18% −0.08
INTC Intel Corp. Add +0.6% 0.16% −0.11
LMT Lockheed Martin Corp. Add +0.2% 0.16% −0.11
ELV Elevance Health Inc. Add +4.8% 0.23% −0.12
CBSH Commerce Bancshares Inc. Add +5.0% 0.17% −0.13
QCOM Qualcomm Inc. Add +0.1% 0.22% −0.14
VEU Vanguard Ftse All-World Ex-U Add +0.6% 0.23% −0.14
CL Colgate-Palmolive Co. Add +0.1% 0.26% −0.17
VWO Vanguard Ftse Emerging Marke Add +0.8% 0.27% −0.19
CSX CSX Corp. Add +0.1% 0.30% −0.19
VTI VG Morningstar TS MKT ETF-US Add +0.2% 0.35% −0.23
VTV Vanguard Mrngstr Val ETF-Aui Add +3.2% 0.43% −0.25
VTEI Vanguard Int Tax-Exempt Bond Add +8.1% 0.51% −0.27
PG The Procter & Gamble Co. Add +6.5% 0.50% −0.33
NSC Norfolk Southern Corp. Add +0.1% 0.49% −0.35
AMZN Amazon.com Inc. Add +25.1% 1.36% −0.39
SCHG Schwab US Large-Cap Growth Add +0.1% 0.76% −0.49
JNJ Johnson & Johnson Add +0.2% 1.28% −0.63
MSFT Microsoft Corp. Add +21.7% 2.11% −0.97
SCHF Schwab Intl Equity ETF Add +0.0% 1.62% −1.02
VTEB Vanguard Tax-Exempt Bond ETF Add +7.7% 2.58% −1.39
BRO Brown & Brown Inc. Add +0.0% 1.70% −1.62
AAPL Apple Inc. Add +8.9% 5.38% −2.40
VOO Vanguard S&P 500 ETF Add +0.8% 4.11% −2.55

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 124$2.3BMBIN, DFCF, DFAU, DFIC, DFUS
Q1 2026 132$2.1BMBIN, DFCF, DFAU, DFIC, DFUS
Q4 2025 80$138.3MDFGX, LLY, AAPL, VOO, SCHX
Q3 2025 69$83.0MLLY, AAPL, VOO, SCHX, VTEB
Q2 2025Amended 68$80.2MLLY, AAPL, VOO, SCHX, BRO
Q1 2025 66$72.2MLLY, AAPL, VOO, BRO, SCHX
Q4 2024 110$1.7BMBIN, DFCF, DFAU, DFUS, DFIC
Q3 2024 62$68.9MLLY, AAPL, BRO, SCHA, SCHX
Q2 2024 98$598.6MDFCF, DFAU, DFUS, DFAS, DFIC