Elser Financial Planning, Inc
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 22, 2025), Elser Financial Planning, Inc reported 66 stock positions worth $72.2 million. Its top holding was Eli Lilly (LLY) at 23.7% of the portfolio, followed by Apple (AAPL, 8.0%) and Vanguard S&P 500 ETF (VOO, 5.3%). Compared with Q4 2024, it opened 4 new positions, sold out of 48, added to 28 and reduced 23. The biggest buy was Eli Lilly (LLY, shares +6%) and the biggest sale an exit from Merchants Bancorp (MBIN).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0002028202
- Portfolio Value
- $72.2M (Q1 2025)
- SEC Filing
- 0001754960-25-000232 ↗ filed Apr 22, 2025
Holdings Value
Holdings 66 stocks · $72.2M
| LLY Eli Lilly & Co. | 23.67% | 20,710 | $17.1M | Add +6.0% |
| AAPL Apple Inc. | 7.98% | 25,944 | $5.8M | Add +4.0% |
| VOO Vanguard S&P 500 ETF | 5.32% | 7,482 | $3.8M | Add +21.1% |
| BRO Brown & Brown Inc. | 5.09% | 29,560 | $3.7M | Reduce -17.5% |
| SCHX Schwab US Large-Cap ETF | 4.02% | 131,560 | $2.9M | Reduce -2.8% |
| SCHA Schwab US Small-Cap ETF | 3.74% | 115,188 | $2.7M | Reduce -3.1% |
| DFUS Dimensional US Eq MKT ETF | 3.58% | 42,766 | $2.6M | Reduce -95.7% |
| SCHB Schwab US Broad Market ETF | 3.12% | 104,627 | $2.3M | Reduce -0.3% |
| SCHF Schwab Intl Equity ETF | 2.86% | 104,406 | $2.1M | Reduce -1.6% |
| MSFT Microsoft Corp. | 2.45% | 4,719 | $1.8M | Add +2.4% |
| JNJ Johnson & Johnson | 1.98% | 8,621 | $1.4M | Add +40.8% |
| DFCF Dimensional Core Fixed Inc. | 1.77% | 30,469 | $1.3M | Reduce -100.0% |
| DFAS Dimensional US Small Cap ETF | 1.61% | 19,467 | $1.2M | Reduce -97.3% |
| AMZN Amazon.com Inc. | 1.57% | 5,976 | $1.1M | Add +17.9% |
| VB Vanguard Most SM-Cap ETF-Usd | 1.54% | 5,003 | $1.1M | No change |
| QTEC First Trust Nasdq 100 Tech I | 1.39% | 5,783 | $1.0M | No change |
| VIG Vanguard Dividend Apprec ETF | 1.36% | 5,069 | $983K | Reduce -4.4% |
| VTEI Vanguard Int Tax-Exempt Bond | 1.29% | 9,445 | $933K | Reduce -3.7% |
| UNP Union Pacific Corp. | 1.23% | 3,751 | $886K | Add +15.8% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 1.10% | 28,920 | $797K | Reduce -1.7% |
| VEA Vanguard Ftse Developed ETF | 1.07% | 15,237 | $774K | Add +0.0% |
| PG The Procter & Gamble Co. | 1.06% | 4,502 | $767K | Add +81.5% |
| APD Air Products & Chemicals Inc. | 0.94% | 2,311 | $682K | Reduce -4.2% |
| DFAX Dimensional World Ex US Core | 0.81% | 22,303 | $584K | Reduce -96.0% |
| PEP Pepsico Inc. | 0.78% | 3,755 | $563K | Add +104.3% |
| NSC Norfolk Southern Corp. | 0.77% | 2,358 | $558K | Add +0.1% |
| KR Kroger Co. | 0.74% | 7,930 | $537K | Add +0.6% |
| SCHG Schwab US Large-Cap Growth | 0.73% | 21,184 | $530K | No change |
| VTI VG Morningstar TS MKT ETF-US | 0.72% | 1,881 | $517K | Add +5.5% |
| SCHH Schwab US REIT ETF | 0.69% | 23,093 | $497K | Reduce -0.3% |
| SYK Stryker Corp. | 0.65% | 1,261 | $469K | Add +0.7% |
| CAT Caterpillar Inc. | 0.61% | 1,326 | $437K | Reduce -0.6% |
| CL Colgate-Palmolive Co. | 0.60% | 4,629 | $434K | No change |
| LOW Lowe's Cos Inc. | 0.59% | 1,835 | $428K | Add +1.8% |
| CVX Chevron Corp. | 0.57% | 2,468 | $413K | Add +3.4% |
| APH Amphenol Corp. Class A | 0.57% | 6,267 | $411K | Add +0.1% |
| IVV iShares Core S&P 500 ETF | 0.54% | 691 | $388K | Add +85.3% |
| ELV Elevance Health Inc. | 0.53% | 882 | $384K | Add +3.0% |
| MCD McDonald's Corp. | 0.50% | 1,154 | $361K | Reduce -3.4% |
| VEU Vanguard Ftse All-World Ex-U | 0.49% | 5,794 | $351K | Add +9.6% |
| VXUS Vanguard Total Intl Stock | 0.47% | 5,410 | $336K | Add +12.8% |
| CSX CSX Corp. | 0.46% | 11,381 | $335K | Reduce -1.5% |
| ALL Allstate Corp. | 0.44% | 1,543 | $319K | Add +1.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.43% | 1,788 | $309K | New |
| DFIV Dimensional International Va | 0.42% | 7,789 | $307K | Reduce -63.8% |
| DFUV Dimensional US Marketwide Va | 0.42% | 7,327 | $302K | Reduce -99.3% |
| VWO Vanguard Ftse Emerging Marke | 0.40% | 6,452 | $292K | Reduce -3.6% |
| ABT Abbott Laboratories | 0.40% | 2,160 | $287K | Add +4.6% |
| EFA iShares MSCI Eafe ETF | 0.38% | 3,359 | $275K | No change |
| CBSH Commerce Bancshares Inc. | 0.37% | 4,322 | $269K | Add +0.1% |
| INTU Intuit Inc. | 0.37% | 430 | $264K | New |
| HD Home Depot Inc. | 0.36% | 718 | $263K | Add +12.7% |
| QCOM Qualcomm Inc. | 0.36% | 1,704 | $262K | Reduce -2.1% |
| DIS The Walt Disney Co. filed as DISNEY WALT CO | 0.36% | 2,622 | $259K | Reduce -1.3% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.36% | 3,714 | $258K | No change |
| EPD Enterprise Products Partners | 0.35% | 7,488 | $256K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.34% | 2,042 | $249K | Add +1.0% |
| QQQ Invesco QQQ Trust Series 1 | 0.34% | 516 | $242K | No change |
| VTIP Vanguard Short-Term Tips | 0.32% | 4,672 | $233K | No change |
| MAR Marriott International Class A | 0.30% | 921 | $219K | Reduce -4.7% |
| TXN Texas Instruments Inc. | 0.30% | 1,214 | $218K | Add +4.9% |
| R Ryder System Inc. | 0.30% | 1,515 | $218K | No change |
| VNQI Vanguard GLBL Ex-US Real Est | 0.30% | 5,322 | $215K | New |
| WMT Walmart Inc. | 0.29% | 2,389 | $210K | Add +0.2% |
| LMT Lockheed Martin Corp. | 0.28% | 459 | $205K | New |
| HBNC Horizon Bancorp Inc. | 0.23% | 11,109 | $168K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| MBIN Merchants Bancorp | Sold out | 0.00% | −59.49 |
| DFCF Dimensional Core Fixed Inc. | Reduce -100.0% | 1.77% | −6.80 |
| DFAU Dimensional US Core Equity M | Sold out | 0.00% | −4.80 |
| DFIC Dimensional International Co. | Sold out | 0.00% | −3.13 |
| DFAT Dimensional US Target Value | Sold out | 0.00% | −2.35 |
| DFUV Dimensional US Marketwide Va | Reduce -99.3% | 0.42% | −2.00 |
| DFSD Dimensional Short Duration | Sold out | 0.00% | −1.99 |
| DFEM Dimensional Emrg MRKT Core | Sold out | 0.00% | −1.60 |
| DFAS Dimensional US Small Cap ETF | Reduce -97.3% | 1.61% | −1.24 |
| DFGR Dim Global Real Estate ETF | Sold out | 0.00% | −0.64 |
| DFSU Dimensional US Sus CORE1 ETF | Sold out | 0.00% | −0.50 |
| DFSI Dimensional Int Sus COR1 ETF | Sold out | 0.00% | −0.44 |
| VCIT Vanguard Int-Term Corporate | Sold out | 0.00% | −0.40 |
| SUSB iShares ESG Aware 1-5 Year U | Sold out | 0.00% | −0.39 |
| DFAI Dimensional International Co. | Sold out | 0.00% | −0.28 |
| DFUS Dimensional US Eq MKT ETF | Reduce -95.7% | 3.58% | −0.25 |
| DFSE Dimensional Em Sus CORE1 ETF | Sold out | 0.00% | −0.23 |
| VCSH Vanguard S/T Corp. Bond ETF | Sold out | 0.00% | −0.18 |
| VUSB Vanguard Ultra Short Bond Et | Sold out | 0.00% | −0.16 |
| DFAE Dimensional Emerging Core Eq | Sold out | 0.00% | −0.11 |
| NVDA Nvidia Corp. | Sold out | 0.00% | −0.10 |
| JPM JPMorgan Chase & Co. | Sold out | 0.00% | −0.08 |
| FORA Forian Inc. | Sold out | 0.00% | −0.07 |
| FXL First Trust Technology Alpha | Sold out | 0.00% | −0.06 |
| NVS Novartis AG-Sponsored ADR | Sold out | 0.00% | −0.05 |
| GOOGL Alphabet Inc. Class A | Sold out | 0.00% | −0.05 |
| DFAC Dimensional US Core Equity 2 | Sold out | 0.00% | −0.05 |
| ORCL Oracle Corp. | Sold out | 0.00% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Sold out | 0.00% | −0.04 |
| XLE SS Energy Select Sector | Sold out | 0.00% | −0.04 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.03 |
| FXD First Trust Consumer Discret | Sold out | 0.00% | −0.03 |
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −0.03 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.03 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.03 |
| VGT Vanguard Info Tech ETF | Sold out | 0.00% | −0.03 |
| COST Costco Wholesale Corp. | Sold out | 0.00% | −0.03 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.03 |
| DFAX Dimensional World Ex US Core | Reduce -96.0% | 0.81% | −0.02 |
| CHTR Charter Communications Inc. Class A | Sold out | 0.00% | −0.02 |
| META Meta Platforms Inc. Class A | Sold out | 0.00% | −0.02 |
| XOM Exxon Mobil Corp. | Sold out | 0.00% | −0.02 |
| CSCO Cisco Systems Inc. | Sold out | 0.00% | −0.02 |
| SPIB SS SPDR P Int C Corp. ETF | Sold out | 0.00% | −0.02 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.02 |
| FHEQ Fidelity Hedged Equity ETF | Sold out | 0.00% | −0.02 |
| GLD SPDR Gold Shares | Sold out | 0.00% | −0.02 |
| MA Mastercard Inc. Class A | Sold out | 0.00% | −0.01 |
| EXR Extra Space Storage Inc. | Sold out | 0.00% | −0.01 |
| MPLX MPLX LP | Sold out | 0.00% | −0.01 |
Portfolio Buys Q4 2024 → Q1 2025
| LLY Eli Lilly & Co. | Add +6.0% | 23.67% | +22.77 |
| AAPL Apple Inc. | Add +4.0% | 7.98% | +7.60 |
| VOO Vanguard S&P 500 ETF | Add +21.1% | 5.32% | +5.12 |
| MSFT Microsoft Corp. | Add +2.4% | 2.45% | +2.34 |
| JNJ Johnson & Johnson | Add +40.8% | 1.98% | +1.93 |
| AMZN Amazon.com Inc. | Add +17.9% | 1.57% | +1.51 |
| UNP Union Pacific Corp. | Add +15.8% | 1.23% | +1.18 |
| PG The Procter & Gamble Co. | Add +81.5% | 1.06% | +1.04 |
| VEA Vanguard Ftse Developed ETF | Add +0.0% | 1.07% | +1.03 |
| PEP Pepsico Inc. | Add +104.3% | 0.78% | +0.76 |
| NSC Norfolk Southern Corp. | Add +0.1% | 0.77% | +0.74 |
| KR Kroger Co. | Add +0.6% | 0.74% | +0.71 |
| VTI VG Morningstar TS MKT ETF-US | Add +5.5% | 0.72% | +0.68 |
| SYK Stryker Corp. | Add +0.7% | 0.65% | +0.62 |
| LOW Lowe's Cos Inc. | Add +1.8% | 0.59% | +0.57 |
| CVX Chevron Corp. | Add +3.4% | 0.57% | +0.55 |
| APH Amphenol Corp. Class A | Add +0.1% | 0.57% | +0.54 |
| IVV iShares Core S&P 500 ETF | Add +85.3% | 0.54% | +0.52 |
| ELV Elevance Health Inc. | Add +3.0% | 0.53% | +0.51 |
| VEU Vanguard Ftse All-World Ex-U | Add +9.6% | 0.49% | +0.47 |
| VXUS Vanguard Total Intl Stock | Add +12.8% | 0.47% | +0.45 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 0.43% | +0.43 |
| ALL Allstate Corp. | Add +1.1% | 0.44% | +0.42 |
| ABT Abbott Laboratories | Add +4.6% | 0.40% | +0.38 |
| INTU Intuit Inc. | New | 0.37% | +0.37 |
| CBSH Commerce Bancshares Inc. | Add +0.1% | 0.37% | +0.36 |
| HD Home Depot Inc. | Add +12.7% | 0.36% | +0.35 |
| TJX TJX Companies Inc. | Add +1.0% | 0.34% | +0.33 |
| VNQI Vanguard GLBL Ex-US Real Est | New | 0.30% | +0.30 |
| TXN Texas Instruments Inc. | Add +4.9% | 0.30% | +0.29 |
| LMT Lockheed Martin Corp. | New | 0.28% | +0.28 |
| WMT Walmart Inc. | Add +0.2% | 0.29% | +0.28 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 124 | $2.3B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q1 2026 | 132 | $2.1B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q4 2025 | 80 | $138.3M | DFGX, LLY, AAPL, VOO, SCHX |
| Q3 2025 | 69 | $83.0M | LLY, AAPL, VOO, SCHX, VTEB |
| Q2 2025Amended | 68 | $80.2M | LLY, AAPL, VOO, SCHX, BRO |
| Q1 2025 | 66 | $72.2M | LLY, AAPL, VOO, BRO, SCHX |
| Q4 2024 | 110 | $1.7B | MBIN, DFCF, DFAU, DFUS, DFIC |
| Q3 2024 | 62 | $68.9M | LLY, AAPL, BRO, SCHA, SCHX |
| Q2 2024 | 98 | $598.6M | DFCF, DFAU, DFUS, DFAS, DFIC |