Elser Financial Planning, Inc
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 24, 2025), Elser Financial Planning, Inc reported 69 stock positions worth $83.0 million. Its top holding was Eli Lilly (LLY) at 19.6% of the portfolio, followed by Apple (AAPL, 7.8%) and Vanguard S&P 500 ETF (VOO, 6.7%). Compared with Q2 2025, it opened 7 new positions, sold out of 6, added to 15 and reduced 33. The biggest buy was a new position in Vanguard Int Tax-Exempt Bond (VTEI) and the biggest sale Brown & Brown (BRO, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- INDIANAPOLIS, IN
- CIK
- 0002028202
- Portfolio Value
- $83.0M (Q3 2025)
- SEC Filing
- 0001754960-25-000711 ↗ filed Oct 24, 2025
Holdings Value
Holdings 69 stocks · $83.0M
| LLY Eli Lilly & Co. | 19.61% | 19,848 | $16.3M | Reduce -4.7% |
| AAPL Apple Inc. | 7.78% | 25,118 | $6.5M | Reduce -3.5% |
| VOO Vanguard S&P 500 ETF | 6.65% | 8,977 | $5.5M | Add +2.8% |
| SCHX Schwab US Large-Cap ETF | 4.34% | 135,842 | $3.6M | Reduce -1.2% |
| VTEB Vanguard Tax-Exempt Bond ETF | 3.97% | 65,846 | $3.3M | Add +2.8% |
| DFUS Dimensional US Eq MKT ETF | 3.73% | 42,766 | $3.1M | No change |
| SCHA Schwab US Small-Cap ETF | 3.62% | 107,082 | $3.0M | Reduce -6.7% |
| BRO Brown & Brown Inc. | 3.32% | 29,529 | $2.8M | Reduce -0.1% |
| SCHB Schwab US Broad Market ETF | 3.28% | 105,347 | $2.7M | Reduce -2.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 3.15% | 10,202 | $2.6M | Reduce -16.4% |
| MSFT Microsoft Corp. | 3.08% | 4,959 | $2.6M | Add +2.4% |
| SCHF Schwab Intl Equity ETF | 2.65% | 93,302 | $2.2M | Reduce -9.8% |
| JNJ Johnson & Johnson | 1.90% | 8,500 | $1.6M | Reduce -0.1% |
| AMZN Amazon.com Inc. | 1.74% | 6,510 | $1.4M | Add +0.6% |
| QTEC First Trust Nasdq 100 Tech I | 1.63% | 5,783 | $1.4M | No change |
| DFAS Dimensional US Small Cap ETF | 1.61% | 19,467 | $1.3M | No change |
| DFCF Dimensional Core Fixed Inc. | 1.57% | 30,469 | $1.3M | No change |
| SCHG Schwab US Large-Cap Growth | 1.25% | 32,187 | $1.0M | Add +0.2% |
| VEA Vanguard Ftse Developed ETF | 1.11% | 15,250 | $923K | Add +0.0% |
| UNP Union Pacific Corp. | 1.04% | 3,680 | $863K | Reduce -1.1% |
| VIG Vanguard Dividend Apprec ETF | 0.95% | 3,652 | $792K | No change |
| NSC Norfolk Southern Corp. | 0.85% | 2,356 | $703K | Add +0.3% |
| DFAX Dimensional World Ex US Core | 0.84% | 22,303 | $700K | No change |
| PG The Procter & Gamble Co. | 0.82% | 4,496 | $684K | Reduce -0.0% |
| SCHE Schwab Emrg Mrkts Eqty ETF | 0.79% | 19,523 | $657K | Reduce -30.7% |
| CAT Caterpillar Inc. | 0.79% | 1,330 | $652K | Add +3.0% |
| VTEI Vanguard Int Tax-Exempt Bond | 0.78% | 6,486 | $649K | New |
| APH Amphenol Corp. Class A | 0.73% | 4,910 | $607K | Reduce -21.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.68% | 3,024 | $564K | Add +0.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.63% | 863 | $523K | Reduce -5.9% |
| PEP Pepsico Inc. | 0.60% | 3,471 | $494K | Add +0.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.58% | 1,457 | $481K | Reduce -22.9% |
| VTEC Vanguard Ca Tax-Ex Bond | 0.57% | 4,783 | $476K | New |
| KR Kroger Co. | 0.57% | 7,149 | $474K | Reduce -0.5% |
| IVV iShares Core S&P 500 ETF | 0.56% | 688 | $463K | No change |
| SYK Stryker Corp. | 0.55% | 1,256 | $460K | Add +0.3% |
| LOW Lowe's Cos Inc. | 0.54% | 1,800 | $445K | Reduce -0.6% |
| CSX CSX Corp. | 0.49% | 11,470 | $408K | Add +0.7% |
| SCHH Schwab US REIT ETF | 0.49% | 18,768 | $403K | Reduce -17.4% |
| VWO Vanguard Ftse Emerging Marke | 0.46% | 6,964 | $381K | Reduce -5.9% |
| CVX Chevron Corp. | 0.44% | 2,368 | $363K | Add +1.3% |
| CL Colgate-Palmolive Co. | 0.44% | 4,622 | $362K | Reduce -0.1% |
| DFIV Dimensional International Va | 0.43% | 7,789 | $359K | No change |
| MCD McDonald's Corp. | 0.40% | 1,115 | $334K | Reduce -0.1% |
| DFUV Dimensional US Marketwide Va | 0.39% | 7,327 | $327K | No change |
| ALL Allstate Corp. | 0.39% | 1,538 | $323K | Reduce -0.3% |
| VEU Vanguard Ftse All-World Ex-U | 0.37% | 4,302 | $310K | Reduce -28.7% |
| ABT Abbott Laboratories | 0.37% | 2,330 | $310K | Reduce -3.4% |
| INTU Intuit Inc. | 0.37% | 446 | $304K | Reduce -1.1% |
| TSM Taiwan Semiconductor-SP ADR | 0.37% | 1,056 | $304K | No change |
| EFA iShares MSCI Eafe ETF | 0.36% | 3,163 | $298K | Reduce -11.0% |
| QCOM Qualcomm Inc. | 0.36% | 1,759 | $297K | Add +3.7% |
| ELV Elevance Health Inc. | 0.35% | 853 | $290K | Reduce -2.9% |
| R Ryder System Inc. | 0.35% | 1,515 | $289K | No change |
| HD Home Depot Inc. | 0.34% | 721 | $285K | Reduce -0.6% |
| SPXC SPX Technologies Inc. | 0.34% | 9,362 | $283K | New |
| CBSH Commerce Bancshares Inc. | 0.31% | 4,316 | $254K | Add +0.1% |
| TXN Texas Instruments Inc. | 0.30% | 1,382 | $252K | Reduce -2.5% |
| MAR Marriott International Class A | 0.29% | 914 | $243K | Reduce -0.8% |
| WMT Walmart Inc. | 0.29% | 2,393 | $243K | Reduce -0.0% |
| EPD Enterprise Products Partners | 0.28% | 7,488 | $235K | No change |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.28% | 1,636 | $233K | Reduce -19.9% |
| VTIP Vanguard Short-Term Tips | 0.28% | 4,653 | $233K | No change |
| INTC Intel Corp. | 0.28% | 6,126 | $228K | New |
| LMT Lockheed Martin Corp. | 0.28% | 457 | $228K | Reduce -0.2% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.26% | 3,714 | $218K | No change |
| VTES Vanguard SH Term Tax-Ex Bond | 0.26% | 2,117 | $215K | New |
| RTX RTX Corp. | 0.25% | 1,267 | $211K | New |
| PH Parker Hannifin Corp. | 0.25% | 271 | $205K | New |
Portfolio Sells Q2 2025 → Q3 2025
| BRO Brown & Brown Inc. | Reduce -0.1% | 3.32% | −0.76 |
| APD Air Products & Chemicals Inc. | Sold out | 0.00% | −0.74 |
| LLY Eli Lilly & Co. | Reduce -4.7% | 19.61% | −0.64 |
| VXUS Vanguard Total Intl Stock | Sold out | 0.00% | −0.47 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -16.4% | 3.15% | −0.45 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.40 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Sold out | 0.00% | −0.31 |
| VNQI Vanguard GLBL Ex-US Real Est | Sold out | 0.00% | −0.29 |
| SCHE Schwab Emrg Mrkts Eqty ETF | Reduce -30.7% | 0.79% | −0.27 |
| HBNC Horizon Bancorp Inc. | Sold out | 0.00% | −0.21 |
| SCHF Schwab Intl Equity ETF | Reduce -9.8% | 2.65% | −0.21 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -22.9% | 0.58% | −0.14 |
| VEU Vanguard Ftse All-World Ex-U | Reduce -28.7% | 0.37% | −0.13 |
| SCHH Schwab US REIT ETF | Reduce -17.4% | 0.49% | −0.11 |
| CL Colgate-Palmolive Co. | Reduce -0.1% | 0.44% | −0.09 |
| INTU Intuit Inc. | Reduce -1.1% | 0.37% | −0.08 |
| ELV Elevance Health Inc. | Reduce -2.9% | 0.35% | −0.08 |
| KR Kroger Co. | Reduce -0.5% | 0.57% | −0.07 |
| PG The Procter & Gamble Co. | Reduce -0.0% | 0.82% | −0.07 |
| TXN Texas Instruments Inc. | Reduce -2.5% | 0.30% | −0.06 |
| APH Amphenol Corp. Class A | Reduce -21.6% | 0.73% | −0.04 |
| EFA iShares MSCI Eafe ETF | Reduce -11.0% | 0.36% | −0.04 |
| ABT Abbott Laboratories | Reduce -3.4% | 0.37% | −0.04 |
| TJX TJX Companies Inc. | Reduce -19.9% | 0.28% | −0.03 |
| UNP Union Pacific Corp. | Reduce -1.1% | 1.04% | −0.03 |
| MAR Marriott International Class A | Reduce -0.8% | 0.29% | −0.02 |
| MCD McDonald's Corp. | Reduce -0.1% | 0.40% | −0.00 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -5.9% | 0.63% | −0.00 |
| SCHA Schwab US Small-Cap ETF | Reduce -6.7% | 3.62% | −0.00 |
| WMT Walmart Inc. | Reduce -0.0% | 0.29% | +0.00 |
| ALL Allstate Corp. | Reduce -0.3% | 0.39% | +0.00 |
| VWO Vanguard Ftse Emerging Marke | Reduce -5.9% | 0.46% | +0.00 |
| LMT Lockheed Martin Corp. | Reduce -0.2% | 0.28% | +0.01 |
| HD Home Depot Inc. | Reduce -0.6% | 0.34% | +0.01 |
| LOW Lowe's Cos Inc. | Reduce -0.6% | 0.54% | +0.04 |
| SCHB Schwab US Broad Market ETF | Reduce -2.8% | 3.28% | +0.06 |
| SCHX Schwab US Large-Cap ETF | Reduce -1.2% | 4.34% | +0.15 |
| JNJ Johnson & Johnson | Reduce -0.1% | 1.90% | +0.28 |
| AAPL Apple Inc. | Reduce -3.5% | 7.78% | +1.12 |
Portfolio Buys Q2 2025 → Q3 2025
| VTEI Vanguard Int Tax-Exempt Bond | New | 0.78% | +0.78 |
| VTEC Vanguard Ca Tax-Ex Bond | New | 0.57% | +0.57 |
| VOO Vanguard S&P 500 ETF | Add +2.8% | 6.65% | +0.47 |
| SPXC SPX Technologies Inc. | New | 0.34% | +0.34 |
| INTC Intel Corp. | New | 0.28% | +0.28 |
| VTES Vanguard SH Term Tax-Ex Bond | New | 0.26% | +0.26 |
| RTX RTX Corp. | New | 0.25% | +0.25 |
| PH Parker Hannifin Corp. | New | 0.25% | +0.25 |
| CAT Caterpillar Inc. | Add +3.0% | 0.79% | +0.16 |
| NSC Norfolk Southern Corp. | Add +0.3% | 0.85% | +0.10 |
| MSFT Microsoft Corp. | Add +2.4% | 3.08% | +0.08 |
| SCHG Schwab US Large-Cap Growth | Add +0.2% | 1.25% | +0.08 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +2.8% | 3.97% | +0.05 |
| CSX CSX Corp. | Add +0.7% | 0.49% | +0.03 |
| VEA Vanguard Ftse Developed ETF | Add +0.0% | 1.11% | +0.03 |
| PEP Pepsico Inc. | Add +0.1% | 0.60% | +0.02 |
| QCOM Qualcomm Inc. | Add +3.7% | 0.36% | +0.02 |
| CVX Chevron Corp. | Add +1.3% | 0.44% | +0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +0.1% | 0.68% | +0.01 |
| AMZN Amazon.com Inc. | Add +0.6% | 1.74% | −0.03 |
| CBSH Commerce Bancshares Inc. | Add +0.1% | 0.31% | −0.03 |
| SYK Stryker Corp. | Add +0.3% | 0.55% | −0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 124 | $2.3B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q1 2026 | 132 | $2.1B | MBIN, DFCF, DFAU, DFIC, DFUS |
| Q4 2025 | 80 | $138.3M | DFGX, LLY, AAPL, VOO, SCHX |
| Q3 2025 | 69 | $83.0M | LLY, AAPL, VOO, SCHX, VTEB |
| Q2 2025Amended | 68 | $80.2M | LLY, AAPL, VOO, SCHX, BRO |
| Q1 2025 | 66 | $72.2M | LLY, AAPL, VOO, BRO, SCHX |
| Q4 2024 | 110 | $1.7B | MBIN, DFCF, DFAU, DFUS, DFIC |
| Q3 2024 | 62 | $68.9M | LLY, AAPL, BRO, SCHA, SCHX |
| Q2 2024 | 98 | $598.6M | DFCF, DFAU, DFUS, DFAS, DFIC |