Fluent Financial, LLC
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 9, 2026), Fluent Financial, LLC reported 57 stock positions worth $280.2 million. Its top holding was iShares MSCI Eafe ETF (EFA) at 17.1% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 14.6%) and iShares Russell 2000 ETF (IWM, 9.8%). Compared with Q1 2026, it opened 25 new positions, sold out of 11, added to 19 and reduced 8. The biggest buy was SS SPDR S&P 500 ETF Trust-US (SPY, shares +707%) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −83%).
- Most Recent 13F
- Q2 2026
- Location
- DALLAS, TX
- CIK
- 0001722283
- Portfolio Value
- $280.2M (Q2 2026)
- SEC Filing
- 0001722283-26-000004 ↗ filed Jul 9, 2026
Holdings Value
Holdings 57 stocks · $280.2M
| EFA iShares MSCI Eafe ETF | 17.09% | 460,833 | $47.9M | Add +97.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 14.59% | 54,729 | $40.9M | Add +706.9% |
| IWM iShares Russell 2000 ETF | 9.77% | 91,126 | $27.4M | Add +68.3% |
| EDV Vanguard Extended Dur Treas | 5.91% | 254,318 | $16.6M | Reduce -52.0% |
| JPST JPMorgan Ultra-Short Income | 3.97% | 219,706 | $11.1M | Reduce -82.5% |
| VWO Vanguard Ftse Emerging Marke | 3.65% | 171,441 | $10.2M | New |
| QQQ Invesco QQQ Trust Series 1 | 3.27% | 12,449 | $9.2M | Add +63.0% |
| RSP Invesco S&P 500 Equal Weight | 3.07% | 40,438 | $8.6M | Add +3.3% |
| VGK Vanguard Ftse Europe ETF | 2.63% | 83,241 | $7.4M | Add +3.7% |
| MMIN Nylim Mackay Muni Insured Et filed as NEW YORK LIFE INVTS ACTIVE E | 2.42% | 279,633 | $6.8M | Add +6.1% |
| MSFT Microsoft Corp. | 1.92% | 14,386 | $5.4M | New |
| EEM iShares MSCI Emerging Market | 1.65% | 67,525 | $4.6M | Reduce -76.1% |
| IJR iShares Core S&P Small-Cap E | 1.64% | 31,013 | $4.6M | Add +0.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.61% | 12,345 | $4.5M | Add +0.3% |
| IJH iShares Core S&P Midcap ETF | 1.60% | 57,975 | $4.5M | Add +1.8% |
| QUAL iShares MSCI USA Quality Fac | 1.57% | 20,075 | $4.4M | Add +1.7% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.53% | 17,655 | $4.3M | Add +3.1% |
| PPH Vaneck Pharmaceutical ETF | 1.52% | 38,992 | $4.3M | New |
| AGZ iShares Agency Bond ETF | 1.50% | 38,521 | $4.2M | Add +6.2% |
| TAFI AB Tax Aware Short Dur Muni filed as AB ACTIVE ETFS INC | 1.42% | 158,224 | $4.0M | Add +4.9% |
| ACWX iShares MSCI Acwi Ex US ETF | 1.31% | 48,046 | $3.7M | Add +1.1% |
| PAYX Paychex Inc. | 0.97% | 27,686 | $2.7M | New |
| UPS United Parcel Service Class B | 0.94% | 24,390 | $2.6M | Reduce -55.2% |
| ADBE Adobe Inc. | 0.93% | 12,756 | $2.6M | Reduce -35.8% |
| NOW ServiceNow Inc. | 0.88% | 24,717 | $2.5M | Add +164.8% |
| PAYC Paycom Software Inc. | 0.87% | 19,410 | $2.4M | New |
| CRM Salesforce Inc. | 0.81% | 14,458 | $2.3M | New |
| WDAY Workday Inc. Class A | 0.80% | 18,370 | $2.2M | New |
| MORN Morningstar Inc. | 0.80% | 14,362 | $2.2M | Add +150.0% |
| TEAM Atlassian Corp. Class A | 0.80% | 28,780 | $2.2M | New |
| ECL Ecolab Inc. | 0.79% | 7,977 | $2.2M | No change |
| COLM Columbia Sportswear Co. | 0.62% | 28,104 | $1.7M | New |
| ABT Abbott Laboratories | 0.62% | 19,082 | $1.7M | New |
| KMB Kimberly-Clark Corp. | 0.53% | 13,509 | $1.5M | New |
| INTU Intuit Inc. | 0.52% | 5,570 | $1.5M | New |
| MKC McCormick & Co.-Non VTG SHRS | 0.51% | 28,133 | $1.4M | New |
| CPB The Campbell's Company | 0.50% | 62,577 | $1.4M | New |
| PG The Procter & Gamble Co. | 0.49% | 9,457 | $1.4M | New |
| KHC The Kraft Heinz Co. | 0.49% | 58,483 | $1.4M | New |
| CLX Clorox Company | 0.47% | 13,868 | $1.3M | New |
| MCD McDonald's Corp. | 0.42% | 4,389 | $1.2M | New |
| CTAS Cintas Corp. | 0.31% | 5,110 | $869K | Add +2.9% |
| FIG Figma Inc. Class A | 0.27% | 42,315 | $765K | New |
| HUBS HubSpot Inc. | 0.27% | 4,179 | $763K | New |
| PEGA Pegasystems Inc. | 0.26% | 24,668 | $739K | New |
| AAPL Apple Inc. | 0.25% | 2,384 | $690K | Reduce -12.1% |
| XOM Exxon Mobil Corp. | 0.23% | 4,797 | $656K | Reduce -2.2% |
| IWV iShares Russell 3000 ETF | 0.18% | 1,160 | $495K | Add +1.4% |
| VOO Vanguard S&P 500 ETF | 0.11% | 463 | $318K | No change |
| USMV iShares MSCI USA Min Vol Fac | 0.10% | 3,051 | $294K | No change |
| GOOG Alphabet Inc. Class C | 0.10% | 817 | $289K | Reduce -21.4% |
| LQDA Liquidia Corp. | 0.10% | 3,600 | $287K | New |
| MMIT Nylim Mackay Muni Intermedia filed as NEW YORK LIFE INVTS ACTIVE E | 0.09% | 10,300 | $251K | New |
| VYM Vanguard High DVD Yield ETF | 0.08% | 1,432 | $226K | No change |
| ACA Arcosa Inc. | 0.08% | 1,546 | $225K | New |
| TSLA Tesla Inc. | 0.08% | 526 | $221K | New |
| MA Mastercard Inc. Class A | 0.08% | 425 | $218K | No change |
Portfolio Sells Q1 2026 → Q2 2026
| JPST JPMorgan Ultra-Short Income | Reduce -82.5% | 3.97% | −19.27 |
| EDV Vanguard Extended Dur Treas | Reduce -52.0% | 5.91% | −6.62 |
| EEM iShares MSCI Emerging Market | Reduce -76.1% | 1.65% | −4.65 |
| STZ Constellation Brands Inc. Class A | Sold out | 0.00% | −2.57 |
| GIS General Mills Inc. | Sold out | 0.00% | −2.46 |
| PEP Pepsico Inc. | Sold out | 0.00% | −2.03 |
| XLP SS Consumer Staples Sel Sect | Sold out | 0.00% | −1.51 |
| COO The Cooper Cos Inc. | Sold out | 0.00% | −1.19 |
| UPS United Parcel Service Class B | Reduce -55.2% | 0.94% | −1.10 |
| ADM Archer-Daniels-Midland Co. | Sold out | 0.00% | −0.86 |
| AAP Advance Auto Parts Inc. | Sold out | 0.00% | −0.84 |
| ADBE Adobe Inc. | Reduce -35.8% | 0.93% | −0.81 |
| AA Alcoa Corp. | Sold out | 0.00% | −0.81 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Sold out | 0.00% | −0.80 |
| XLV SS Health Care Select Sector | Sold out | 0.00% | −0.78 |
| IGV iShares Expanded Tech-Softwa | Sold out | 0.00% | −0.73 |
| XOM Exxon Mobil Corp. | Reduce -2.2% | 0.23% | −0.04 |
| GOOG Alphabet Inc. Class C | Reduce -21.4% | 0.10% | −0.02 |
| AAPL Apple Inc. | Reduce -12.1% | 0.25% | −0.01 |
Portfolio Buys Q1 2026 → Q2 2026
| SPY SS SPDR S&P 500 ETF Trust-US | Add +706.9% | 14.59% | +12.88 |
| EFA iShares MSCI Eafe ETF | Add +97.9% | 17.09% | +8.33 |
| IWM iShares Russell 2000 ETF | Add +68.3% | 9.77% | +4.52 |
| VWO Vanguard Ftse Emerging Marke | New | 3.65% | +3.65 |
| MSFT Microsoft Corp. | New | 1.92% | +1.92 |
| QQQ Invesco QQQ Trust Series 1 | Add +63.0% | 3.27% | +1.55 |
| PPH Vaneck Pharmaceutical ETF | New | 1.52% | +1.52 |
| PAYX Paychex Inc. | New | 0.97% | +0.97 |
| PAYC Paycom Software Inc. | New | 0.87% | +0.87 |
| CRM Salesforce Inc. | New | 0.81% | +0.81 |
| WDAY Workday Inc. Class A | New | 0.80% | +0.80 |
| TEAM Atlassian Corp. Class A | New | 0.80% | +0.80 |
| COLM Columbia Sportswear Co. | New | 0.62% | +0.62 |
| ABT Abbott Laboratories | New | 0.62% | +0.62 |
| NOW ServiceNow Inc. | Add +164.8% | 0.88% | +0.57 |
| KMB Kimberly-Clark Corp. | New | 0.53% | +0.53 |
| INTU Intuit Inc. | New | 0.52% | +0.52 |
| MKC McCormick & Co.-Non VTG SHRS | New | 0.51% | +0.51 |
| CPB The Campbell's Company | New | 0.50% | +0.50 |
| PG The Procter & Gamble Co. | New | 0.49% | +0.49 |
| KHC The Kraft Heinz Co. | New | 0.49% | +0.49 |
| CLX Clorox Company | New | 0.47% | +0.47 |
| MORN Morningstar Inc. | Add +150.0% | 0.80% | +0.43 |
| MCD McDonald's Corp. | New | 0.42% | +0.42 |
| FIG Figma Inc. Class A | New | 0.27% | +0.27 |
| HUBS HubSpot Inc. | New | 0.27% | +0.27 |
| PEGA Pegasystems Inc. | New | 0.26% | +0.26 |
| RSP Invesco S&P 500 Equal Weight | Add +3.3% | 3.07% | +0.22 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +0.3% | 1.61% | +0.16 |
| IJR iShares Core S&P Small-Cap E | Add +0.6% | 1.64% | +0.15 |
| QUAL iShares MSCI USA Quality Fac | Add +1.7% | 1.57% | +0.12 |
| IJH iShares Core S&P Midcap ETF | Add +1.8% | 1.60% | +0.11 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +3.1% | 1.53% | +0.11 |
| LQDA Liquidia Corp. | New | 0.10% | +0.10 |
| MMIN Nylim Mackay Muni Insured Et | Add +6.1% | 2.42% | +0.10 |
| MMIT Nylim Mackay Muni Intermedia | New | 0.09% | +0.09 |
| ACA Arcosa Inc. | New | 0.08% | +0.08 |
| TSLA Tesla Inc. | New | 0.08% | +0.08 |
| VGK Vanguard Ftse Europe ETF | Add +3.7% | 2.63% | +0.06 |
| AGZ iShares Agency Bond ETF | Add +6.2% | 1.50% | +0.04 |
| ACWX iShares MSCI Acwi Ex US ETF | Add +1.1% | 1.31% | +0.04 |
| TAFI AB Tax Aware Short Dur Muni | Add +4.9% | 1.42% | +0.03 |
| IWV iShares Russell 3000 ETF | Add +1.4% | 0.18% | +0.01 |
| CTAS Cintas Corp. | Add +2.9% | 0.31% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 57 | $280.2M | EFA, SPY, IWM, EDV, JPST |
| Q1 2026 | 43 | $273.3M | JPST, EDV, EFA, EEM, IWM |
| Q4 2025 | 57 | $262.4M | EDV, EFA, EEM, JPST, IWM |
| Q3 2025 | 69 | $255.5M | EDV, JPST, SPY, EFA, SPLV |
| Q2 2025 | 63 | $242.8M | JPST, RFIX, SPLV, SPY, EFA |
| Q1 2025 | 59 | $229.5M | JPST, SPY, RFIX, EEM, QQQ |
| Q4 2024 | 62 | $226.0M | EDV, SPY, JPST, XLP, IWM |
| Q3 2024 | 61 | $207.8M | EDV, SPY, IWM, SPLV, EFA |
| Q2 2024 | 72 | $198.2M | SPY, EDV, IWM, SPLV, EFA |
| Q1 2024 | 84 | $180.8M | SPY, EDV, IWM, EFA, AMZN |