Fluent Financial, LLC
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 14, 2026), Fluent Financial, LLC reported 57 stock positions worth $262.4 million. Its top holding was Vanguard Extended Dur Treas (EDV) at 13.1% of the portfolio, followed by iShares MSCI Eafe ETF (EFA, 8.2%) and iShares MSCI Emerging Market (EEM, 5.9%). Compared with Q3 2025, it opened 26 new positions, sold out of 38, added to 18 and reduced 9. The biggest buy was a new position in Meta Platforms Class A (META) and the biggest sale SS SPDR S&P 500 ETF Trust-US (SPY, shares −79%).
- Most Recent 13F
- Q2 2026
- Location
- DALLAS, TX
- CIK
- 0001722283
- Portfolio Value
- $262.4M (Q4 2025)
- SEC Filing
- 0001722283-26-000001 ↗ filed Jan 14, 2026
Holdings Value
Holdings 57 stocks · $262.4M
| EDV Vanguard Extended Dur Treas | 13.13% | 529,815 | $34.4M | Add +19.1% |
| EFA iShares MSCI Eafe ETF | 8.24% | 225,039 | $21.6M | Add +35.5% |
| EEM iShares MSCI Emerging Market | 5.89% | 282,466 | $15.5M | Add +2.7% |
| JPST JPMorgan Ultra-Short Income | 5.51% | 285,695 | $14.5M | Reduce -28.1% |
| IWM iShares Russell 2000 ETF | 4.52% | 48,155 | $11.9M | Add +32.3% |
| META Meta Platforms Inc. Class A | 4.06% | 16,154 | $10.7M | New |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 3.98% | 244,376 | $10.4M | Add +335.0% |
| RSP Invesco S&P 500 Equal Weight | 2.83% | 38,789 | $7.4M | New |
| XLP SS Consumer Staples Sel Sect | 2.64% | 89,347 | $6.9M | Add +201.9% |
| UPS United Parcel Service Class B | 2.57% | 67,969 | $6.7M | New |
| MRK Merck & Co. Inc. | 2.56% | 63,870 | $6.7M | Add +6.2% |
| VGK Vanguard Ftse Europe ETF | 2.55% | 80,055 | $6.7M | New |
| PEP Pepsico Inc. | 2.42% | 44,156 | $6.3M | New |
| AAP Advance Auto Parts Inc. | 2.37% | 158,466 | $6.2M | New |
| CPB The Campbell's Company | 2.35% | 221,506 | $6.2M | New |
| EL Estee Lauder Companies Class A filed as LAUDER ESTEE COS INC | 1.86% | 46,641 | $4.9M | New |
| MMIN Nylim Mackay Muni Insured Et filed as NEW YORK LIFE INVTS ACTIVE E | 1.74% | 190,842 | $4.6M | Add +9.4% |
| QQQ Invesco QQQ Trust Series 1 | 1.62% | 6,921 | $4.3M | Reduce -28.9% |
| AGZ iShares Agency Bond ETF | 1.61% | 38,361 | $4.2M | Add +4.4% |
| QUAL iShares MSCI USA Quality Fac | 1.49% | 19,659 | $3.9M | Add +4.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.48% | 5,677 | $3.9M | Reduce -79.2% |
| IJH iShares Core S&P Midcap ETF | 1.43% | 56,845 | $3.8M | New |
| IJR iShares Core S&P Small-Cap E | 1.41% | 30,704 | $3.7M | New |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.40% | 12,193 | $3.7M | New |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.36% | 16,803 | $3.6M | New |
| COO The Cooper Cos Inc. | 1.34% | 42,917 | $3.5M | New |
| BIIB Biogen Inc. | 1.28% | 19,144 | $3.4M | Reduce -25.1% |
| ACWX iShares MSCI Acwi Ex US ETF | 1.22% | 47,532 | $3.2M | New |
| DG Dollar General Corp. | 1.05% | 20,795 | $2.8M | New |
| NE Noble Corp. PLC | 1.02% | 95,171 | $2.7M | New |
| MORN Morningstar Inc. | 0.97% | 11,691 | $2.5M | New |
| EPOL iShares MSCI Poland ETF | 0.96% | 71,501 | $2.5M | New |
| SDRL Seadrill Limited | 0.90% | 68,218 | $2.4M | New |
| SPLV Invesco S&P 500 Low Volatili | 0.87% | 31,901 | $2.3M | Reduce -84.4% |
| XLV SS Health Care Select Sector | 0.87% | 14,669 | $2.3M | Reduce -17.4% |
| ECL Ecolab Inc. | 0.81% | 8,073 | $2.1M | Reduce -1.2% |
| TAFI AB Tax Aware Short Dur Muni filed as AB ACTIVE ETFS INC | 0.77% | 80,044 | $2.0M | Add +43.9% |
| EWM iShares MSCI Malaysia ETF | 0.69% | 66,557 | $1.8M | Add +11.7% |
| EUFN iShares MSCI Europe Financia | 0.68% | 47,779 | $1.8M | New |
| EWI iShares MSCI Italy ETF | 0.66% | 31,679 | $1.7M | New |
| EWW iShares MSCI Mexico ETF | 0.65% | 24,626 | $1.7M | New |
| LW Lamb Weston Holdings Inc. | 0.58% | 36,401 | $1.5M | New |
| WING Wingstop Inc. | 0.55% | 6,085 | $1.5M | New |
| RYAN Ryan Specialty Holdings Inc. | 0.55% | 27,784 | $1.4M | New |
| ROKU Roku Inc. | 0.53% | 12,714 | $1.4M | Add +0.5% |
| AAPL Apple Inc. | 0.36% | 3,460 | $941K | Add +20.6% |
| EDEN iShares MSCI Denmark ETF | 0.31% | 7,193 | $823K | Add +2.7% |
| CTAS Cintas Corp. | 0.30% | 4,212 | $792K | Add +6.5% |
| XOM Exxon Mobil Corp. | 0.22% | 4,894 | $589K | Add +44.3% |
| IWV iShares Russell 3000 ETF | 0.16% | 1,090 | $422K | Reduce -4.9% |
| GOOG Alphabet Inc. Class C | 0.12% | 989 | $310K | Add +17.9% |
| VOO Vanguard S&P 500 ETF | 0.11% | 463 | $290K | No change |
| USMV iShares MSCI USA Min Vol Fac | 0.11% | 3,051 | $287K | No change |
| RTX RTX Corp. | 0.10% | 1,393 | $255K | Reduce -10.2% |
| NVDA Nvidia Corp. | 0.09% | 1,307 | $244K | New |
| MA Mastercard Inc. Class A | 0.09% | 425 | $243K | No change |
| VYM Vanguard High DVD Yield ETF | 0.08% | 1,432 | $206K | No change |
Portfolio Sells Q3 2025 → Q4 2025
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -79.2% | 1.48% | −5.65 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -84.4% | 0.87% | −5.02 |
| IQLT iShares MSCI International Q | Sold out | 0.00% | −2.41 |
| JPST JPMorgan Ultra-Short Income | Reduce -28.1% | 5.51% | −2.39 |
| JD Jd.com Inc.-ADR | Sold out | 0.00% | −2.29 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −2.29 |
| SMCI Super Micro Computer Inc. | Sold out | 0.00% | −2.26 |
| SNOW Snowflake Inc. | Sold out | 0.00% | −2.20 |
| FXI iShares China Large-Cap ETF | Sold out | 0.00% | −1.80 |
| RFIX Simplify Bond Bull ETF | Sold out | 0.00% | −1.73 |
| ABT Abbott Laboratories | Sold out | 0.00% | −1.67 |
| TAP Molson Coors Beverage Co. Class B | Sold out | 0.00% | −1.62 |
| GILD Gilead Sciences Inc. | Sold out | 0.00% | −1.60 |
| LEN Lennar Corp. Class A | Sold out | 0.00% | −1.27 |
| ANF Abercrombie & Fitch Co. Class A | Sold out | 0.00% | −1.26 |
| ACWI iShares MSCI Acwi ETF | Sold out | 0.00% | −1.13 |
| CELH Celsius Holdings Inc. | Sold out | 0.00% | −1.01 |
| CHWY Chewy Inc. Class A | Sold out | 0.00% | −0.68 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -28.9% | 1.62% | −0.67 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.67 |
| BILL Bill Holdings Inc. | Sold out | 0.00% | −0.65 |
| OKTA Okta Inc. | Sold out | 0.00% | −0.64 |
| TWLO Twilio Inc. Class A | Sold out | 0.00% | −0.60 |
| DECK Deckers Outdoor Corp. | Sold out | 0.00% | −0.60 |
| BABA Alibaba Group Holding-SP ADR | Sold out | 0.00% | −0.49 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.48 |
| DHI D.R. Horton Inc. | Sold out | 0.00% | −0.48 |
| MO Altria Group Inc. | Sold out | 0.00% | −0.48 |
| BIDU Baidu Inc. - Spon ADR | Sold out | 0.00% | −0.47 |
| LMND Lemonade Inc. | Sold out | 0.00% | −0.47 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.46 |
| SOUN Soundhound AI Inc. Class A | Sold out | 0.00% | −0.42 |
| WELL Welltower Inc. | Sold out | 0.00% | −0.33 |
| HIPO Hippo Holdings Inc. | Sold out | 0.00% | −0.32 |
| PEGA Pegasystems Inc. | Sold out | 0.00% | −0.31 |
| KD Kyndryl Holdings Inc. | Sold out | 0.00% | −0.30 |
| MDB Mongodb Inc. | Sold out | 0.00% | −0.24 |
| EXEL Exelixis Inc. | Sold out | 0.00% | −0.20 |
| O Realty Income Corp. | Sold out | 0.00% | −0.16 |
| HUDSON PAC PPTYS INC | Sold out | 0.00% | −0.16 |
| RBA RB Global Inc. | Sold out | 0.00% | −0.14 |
| AFRM Affirm Holdings Inc. | Sold out | 0.00% | −0.13 |
| BIIB Biogen Inc. | Reduce -25.1% | 1.28% | −0.12 |
| XLV SS Health Care Select Sector | Reduce -17.4% | 0.87% | −0.10 |
| ECL Ecolab Inc. | Reduce -1.2% | 0.81% | −0.07 |
| IWV iShares Russell 3000 ETF | Reduce -4.9% | 0.16% | −0.01 |
| RTX RTX Corp. | Reduce -10.2% | 0.10% | −0.00 |
Portfolio Buys Q3 2025 → Q4 2025
| META Meta Platforms Inc. Class A | New | 4.06% | +4.06 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +335.0% | 3.98% | +3.02 |
| RSP Invesco S&P 500 Equal Weight | New | 2.83% | +2.83 |
| UPS United Parcel Service Class B | New | 2.57% | +2.57 |
| VGK Vanguard Ftse Europe ETF | New | 2.55% | +2.55 |
| PEP Pepsico Inc. | New | 2.42% | +2.42 |
| AAP Advance Auto Parts Inc. | New | 2.37% | +2.37 |
| CPB The Campbell's Company | New | 2.35% | +2.35 |
| EFA iShares MSCI Eafe ETF | Add +35.5% | 8.24% | +2.17 |
| EL Estee Lauder Companies Class A | New | 1.86% | +1.86 |
| XLP SS Consumer Staples Sel Sect | Add +201.9% | 2.64% | +1.74 |
| IJH iShares Core S&P Midcap ETF | New | 1.43% | +1.43 |
| IJR iShares Core S&P Small-Cap E | New | 1.41% | +1.41 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 1.40% | +1.40 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | New | 1.36% | +1.36 |
| COO The Cooper Cos Inc. | New | 1.34% | +1.34 |
| ACWX iShares MSCI Acwi Ex US ETF | New | 1.22% | +1.22 |
| EDV Vanguard Extended Dur Treas | Add +19.1% | 13.13% | +1.21 |
| IWM iShares Russell 2000 ETF | Add +32.3% | 4.52% | +1.07 |
| DG Dollar General Corp. | New | 1.05% | +1.05 |
| NE Noble Corp. PLC | New | 1.02% | +1.02 |
| MORN Morningstar Inc. | New | 0.97% | +0.97 |
| EPOL iShares MSCI Poland ETF | New | 0.96% | +0.96 |
| SDRL Seadrill Limited | New | 0.90% | +0.90 |
| EUFN iShares MSCI Europe Financia | New | 0.68% | +0.68 |
| EWI iShares MSCI Italy ETF | New | 0.66% | +0.66 |
| EWW iShares MSCI Mexico ETF | New | 0.65% | +0.65 |
| MRK Merck & Co. Inc. | Add +6.2% | 2.56% | +0.59 |
| LW Lamb Weston Holdings Inc. | New | 0.58% | +0.58 |
| WING Wingstop Inc. | New | 0.55% | +0.55 |
| RYAN Ryan Specialty Holdings Inc. | New | 0.55% | +0.55 |
| TAFI AB Tax Aware Short Dur Muni | Add +43.9% | 0.77% | +0.22 |
| EEM iShares MSCI Emerging Market | Add +2.7% | 5.89% | +0.14 |
| MMIN Nylim Mackay Muni Insured Et | Add +9.4% | 1.74% | +0.12 |
| NVDA Nvidia Corp. | New | 0.09% | +0.09 |
| EWM iShares MSCI Malaysia ETF | Add +11.7% | 0.69% | +0.09 |
| XOM Exxon Mobil Corp. | Add +44.3% | 0.22% | +0.07 |
| AAPL Apple Inc. | Add +20.6% | 0.36% | +0.07 |
| QUAL iShares MSCI USA Quality Fac | Add +4.9% | 1.49% | +0.06 |
| GOOG Alphabet Inc. Class C | Add +17.9% | 0.12% | +0.04 |
| ROKU Roku Inc. | Add +0.5% | 0.53% | +0.03 |
| AGZ iShares Agency Bond ETF | Add +4.4% | 1.61% | +0.02 |
| EDEN iShares MSCI Denmark ETF | Add +2.7% | 0.31% | +0.01 |
| CTAS Cintas Corp. | Add +6.5% | 0.30% | −0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 57 | $280.2M | EFA, SPY, IWM, EDV, JPST |
| Q1 2026 | 43 | $273.3M | JPST, EDV, EFA, EEM, IWM |
| Q4 2025 | 57 | $262.4M | EDV, EFA, EEM, JPST, IWM |
| Q3 2025 | 69 | $255.5M | EDV, JPST, SPY, EFA, SPLV |
| Q2 2025 | 63 | $242.8M | JPST, RFIX, SPLV, SPY, EFA |
| Q1 2025 | 59 | $229.5M | JPST, SPY, RFIX, EEM, QQQ |
| Q4 2024 | 62 | $226.0M | EDV, SPY, JPST, XLP, IWM |
| Q3 2024 | 61 | $207.8M | EDV, SPY, IWM, SPLV, EFA |
| Q2 2024 | 72 | $198.2M | SPY, EDV, IWM, SPLV, EFA |
| Q1 2024 | 84 | $180.8M | SPY, EDV, IWM, EFA, AMZN |