Fluent Financial, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 10, 2025), Fluent Financial, LLC reported 59 stock positions worth $229.5 million. Its top holding was JPMorgan Ultra-Short Income (JPST) at 16.0% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 10.3%) and Simplify Bond Bull ETF (RFIX, 9.1%). Compared with Q4 2024, it opened 15 new positions, sold out of 18, added to 17 and reduced 24. The biggest buy was a new position in Simplify Bond Bull ETF (RFIX) and the biggest sale an exit from Vanguard Extended Dur Treas (EDV).
- Most Recent 13F
- Q2 2026
- Location
- DALLAS, TX
- CIK
- 0001722283
- Portfolio Value
- $229.5M (Q1 2025)
- SEC Filing
- 0001085146-25-002030 ↗ filed Apr 10, 2025
Holdings Value
Holdings 59 stocks · $229.5M
| JPST JPMorgan Ultra-Short Income | 16.05% | 727,488 | $36.8M | Add +52.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 10.30% | 42,257 | $23.6M | Reduce -6.9% |
| RFIX Simplify Bond Bull ETF | 9.07% | 388,897 | $20.8M | New |
| EEM iShares MSCI Emerging Market | 5.47% | 287,057 | $12.5M | Add +153.8% |
| QQQ Invesco QQQ Trust Series 1 | 4.49% | 21,998 | $10.3M | Add +80.9% |
| SPLV Invesco S&P 500 Low Volatili | 3.81% | 117,181 | $8.8M | Reduce -0.8% |
| EFA iShares MSCI Eafe ETF | 3.59% | 100,890 | $8.2M | Reduce -3.9% |
| IWM iShares Russell 2000 ETF | 3.35% | 38,546 | $7.7M | Reduce -4.8% |
| VGIT Vanguard Intermediate-Term T | 2.76% | 106,615 | $6.3M | Add +14.2% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 2.64% | 76,729 | $6.1M | Add +22.2% |
| RSP Invesco S&P 500 Equal Weight | 2.41% | 31,907 | $5.5M | New |
| FXI iShares China Large-Cap ETF | 1.99% | 127,205 | $4.6M | Add +18.4% |
| FIS Fidelity National Info Serv | 1.88% | 57,787 | $4.3M | Add +12.0% |
| TAP Molson Coors Beverage Co. Class B | 1.81% | 68,136 | $4.1M | Reduce -7.0% |
| XLC SS Comm Select Sector SPDR | 1.70% | 40,423 | $3.9M | New |
| IQLT iShares MSCI International Q | 1.68% | 96,869 | $3.8M | Add +2.0% |
| VOO Vanguard S&P 500 ETF | 1.63% | 7,271 | $3.7M | Add +1560.0% |
| QUAL iShares MSCI USA Quality Fac | 1.62% | 21,709 | $3.7M | Add +3.9% |
| MMIN Nylim Mackay Muni Insured Et filed as NEW YORK LIFE INVTS ACTIVE E | 1.58% | 153,001 | $3.6M | Reduce -5.9% |
| JD Jd.com Inc.-ADR | 1.37% | 76,513 | $3.1M | Add +206.2% |
| ABT Abbott Laboratories | 1.28% | 22,217 | $2.9M | Add +217.1% |
| PG The Procter & Gamble Co. | 1.27% | 17,117 | $2.9M | Reduce -36.7% |
| KR Kroger Co. | 1.27% | 42,954 | $2.9M | Reduce -47.4% |
| GILD Gilead Sciences Inc. | 1.26% | 25,822 | $2.9M | Reduce -11.4% |
| XLK SS Technology Select Sector | 1.23% | 13,619 | $2.8M | New |
| AGZ iShares Agency Bond ETF | 1.22% | 25,602 | $2.8M | Add +11.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.08% | 9,812 | $2.5M | Reduce -37.3% |
| PFE Pfizer Inc. | 0.99% | 89,513 | $2.3M | New |
| ED Consolidated Edison Inc. | 0.92% | 19,128 | $2.1M | Reduce -0.2% |
| ECL Ecolab Inc. | 0.90% | 8,173 | $2.1M | No change |
| SMH Vaneck Semiconductor ETF | 0.89% | 9,620 | $2.0M | Reduce -60.2% |
| XLP SS Consumer Staples Sel Sect | 0.83% | 23,439 | $1.9M | Reduce -83.1% |
| BIDU Baidu Inc. - Spon ADR | 0.81% | 20,320 | $1.9M | New |
| DBO Invesco DB Oil Fund | 0.71% | 113,203 | $1.6M | New |
| PPH Vaneck Pharmaceutical ETF | 0.67% | 16,923 | $1.5M | New |
| ROKU Roku Inc. | 0.54% | 17,727 | $1.2M | Add +99.6% |
| BABA Alibaba Group Holding-SP ADR | 0.53% | 9,193 | $1.2M | Reduce -13.5% |
| TAFI AB Tax Aware Short Dur Muni filed as AB ACTIVE ETFS INC | 0.44% | 40,627 | $1.0M | Add +19.6% |
| BILL Bill Holdings Inc. | 0.40% | 19,970 | $916K | New |
| AAPL Apple Inc. | 0.36% | 3,749 | $833K | Reduce -1.0% |
| OKTA Okta Inc. | 0.25% | 5,553 | $584K | Reduce -66.0% |
| DOCU Docusign Inc. | 0.25% | 7,169 | $584K | Reduce -7.0% |
| PYPL PayPal Holdings Inc. | 0.25% | 8,943 | $584K | Reduce -52.6% |
| LMND Lemonade Inc. | 0.24% | 17,342 | $545K | New |
| INTC Intel Corp. | 0.23% | 23,350 | $530K | New |
| HIPO Hippo Holdings Inc. | 0.20% | 18,350 | $469K | New |
| ENVX Enovix Corp. | 0.19% | 59,433 | $436K | Reduce -12.4% |
| EWM iShares MSCI Malaysia ETF | 0.19% | 18,635 | $430K | New |
| XOM Exxon Mobil Corp. | 0.18% | 3,494 | $416K | Reduce -19.2% |
| EDEN iShares MSCI Denmark ETF | 0.17% | 3,819 | $397K | New |
| IWV iShares Russell 3000 ETF | 0.16% | 1,121 | $356K | Add +2.1% |
| EWY iShares MSCI South Korea ETF | 0.13% | 5,694 | $308K | New |
| SMB Vaneck Short Muni ETF | 0.13% | 17,030 | $292K | No change |
| USMV iShares MSCI USA Min Vol Fac | 0.12% | 3,051 | $286K | Reduce -1.1% |
| RTX RTX Corp. | 0.12% | 2,065 | $274K | Add +2.5% |
| MA Mastercard Inc. Class A | 0.10% | 434 | $238K | Reduce -3.6% |
| VYM Vanguard High DVD Yield ETF | 0.10% | 1,733 | $223K | Reduce -4.3% |
| IRT Independence Realty Trust Inc. | 0.10% | 10,488 | $223K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 378 | $201K | Reduce -19.6% |
Portfolio Sells Q4 2024 → Q1 2025
| EDV Vanguard Extended Dur Treas | Sold out | 0.00% | −14.68 |
| XLP SS Consumer Staples Sel Sect | Reduce -83.1% | 0.83% | −3.98 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −1.90 |
| NEE Nextera Energy Inc. | Sold out | 0.00% | −1.84 |
| SMH Vaneck Semiconductor ETF | Reduce -60.2% | 0.89% | −1.70 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -6.9% | 10.30% | −1.47 |
| COP Conocophillips | Sold out | 0.00% | −1.40 |
| XLV SS Health Care Select Sector | Sold out | 0.00% | −1.34 |
| KR Kroger Co. | Reduce -47.4% | 1.27% | −0.94 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -37.3% | 1.08% | −0.86 |
| PG The Procter & Gamble Co. | Reduce -36.7% | 1.27% | −0.73 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Sold out | 0.00% | −0.65 |
| IWM iShares Russell 2000 ETF | Reduce -4.8% | 3.35% | −0.61 |
| PYPL PayPal Holdings Inc. | Reduce -52.6% | 0.25% | −0.46 |
| OKTA Okta Inc. | Reduce -66.0% | 0.25% | −0.31 |
| PEGA Pegasystems Inc. | Sold out | 0.00% | −0.30 |
| NOW ServiceNow Inc. | Sold out | 0.00% | −0.28 |
| RNG Ringcentral Inc. Class A | Sold out | 0.00% | −0.28 |
| ZM Zoom Communications Inc. | Sold out | 0.00% | −0.28 |
| CFLT Confluent Inc. Class A | Sold out | 0.00% | −0.27 |
| GNRC Generac Holdings Inc. | Sold out | 0.00% | −0.25 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.19 |
| ADSK Autodesk Inc. | Sold out | 0.00% | −0.15 |
| MMIN Nylim Mackay Muni Insured Et | Reduce -5.9% | 1.58% | −0.14 |
| ENVX Enovix Corp. | Reduce -12.4% | 0.19% | −0.14 |
| CHD Church & Dwight Co. Inc. | Sold out | 0.00% | −0.14 |
| GOOG Alphabet Inc. Class C | Sold out | 0.00% | −0.13 |
| ZION Zions Bancorp NA | Sold out | 0.00% | −0.12 |
| JEPI JPMorgan Equity Premium Inco | Sold out | 0.00% | −0.09 |
| AAPL Apple Inc. | Reduce -1.0% | 0.36% | −0.06 |
| DOCU Docusign Inc. | Reduce -7.0% | 0.25% | −0.05 |
| TAP Molson Coors Beverage Co. Class B | Reduce -7.0% | 1.81% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -19.2% | 0.18% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -19.6% | 0.09% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Reduce -4.3% | 0.10% | −0.00 |
| MA Mastercard Inc. Class A | Reduce -3.6% | 0.10% | −0.00 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -1.1% | 0.12% | +0.00 |
| GILD Gilead Sciences Inc. | Reduce -11.4% | 1.26% | +0.07 |
| EFA iShares MSCI Eafe ETF | Reduce -3.9% | 3.59% | +0.08 |
| BABA Alibaba Group Holding-SP ADR | Reduce -13.5% | 0.53% | +0.13 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -0.8% | 3.81% | +0.16 |
| ED Consolidated Edison Inc. | Reduce -0.2% | 0.92% | +0.17 |
Portfolio Buys Q4 2024 → Q1 2025
| RFIX Simplify Bond Bull ETF | New | 9.07% | +9.07 |
| JPST JPMorgan Ultra-Short Income | Add +52.8% | 16.05% | +5.44 |
| EEM iShares MSCI Emerging Market | Add +153.8% | 5.47% | +3.37 |
| RSP Invesco S&P 500 Equal Weight | New | 2.41% | +2.41 |
| QQQ Invesco QQQ Trust Series 1 | Add +80.9% | 4.49% | +1.74 |
| XLC SS Comm Select Sector SPDR | New | 1.70% | +1.70 |
| VOO Vanguard S&P 500 ETF | Add +1560.0% | 1.63% | +1.52 |
| XLK SS Technology Select Sector | New | 1.23% | +1.23 |
| PFE Pfizer Inc. | New | 0.99% | +0.99 |
| JD Jd.com Inc.-ADR | Add +206.2% | 1.37% | +0.99 |
| ABT Abbott Laboratories | Add +217.1% | 1.28% | +0.93 |
| BIDU Baidu Inc. - Spon ADR | New | 0.81% | +0.81 |
| DBO Invesco DB Oil Fund | New | 0.71% | +0.71 |
| PPH Vaneck Pharmaceutical ETF | New | 0.67% | +0.67 |
| FXI iShares China Large-Cap ETF | Add +18.4% | 1.99% | +0.54 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +22.2% | 2.64% | +0.53 |
| BILL Bill Holdings Inc. | New | 0.40% | +0.40 |
| VGIT Vanguard Intermediate-Term T | Add +14.2% | 2.76% | +0.36 |
| ROKU Roku Inc. | Add +99.6% | 0.54% | +0.25 |
| LMND Lemonade Inc. | New | 0.24% | +0.24 |
| INTC Intel Corp. | New | 0.23% | +0.23 |
| HIPO Hippo Holdings Inc. | New | 0.20% | +0.20 |
| EWM iShares MSCI Malaysia ETF | New | 0.19% | +0.19 |
| EDEN iShares MSCI Denmark ETF | New | 0.17% | +0.17 |
| EWY iShares MSCI South Korea ETF | New | 0.13% | +0.13 |
| AGZ iShares Agency Bond ETF | Add +11.2% | 1.22% | +0.12 |
| IQLT iShares MSCI International Q | Add +2.0% | 1.68% | +0.12 |
| TAFI AB Tax Aware Short Dur Muni | Add +19.6% | 0.44% | +0.07 |
| FIS Fidelity National Info Serv | Add +12.0% | 1.88% | +0.04 |
| RTX RTX Corp. | Add +2.5% | 0.12% | +0.02 |
| IWV iShares Russell 3000 ETF | Add +2.1% | 0.16% | −0.01 |
| QUAL iShares MSCI USA Quality Fac | Add +3.9% | 1.62% | −0.03 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 57 | $280.2M | EFA, SPY, IWM, EDV, JPST |
| Q1 2026 | 43 | $273.3M | JPST, EDV, EFA, EEM, IWM |
| Q4 2025 | 57 | $262.4M | EDV, EFA, EEM, JPST, IWM |
| Q3 2025 | 69 | $255.5M | EDV, JPST, SPY, EFA, SPLV |
| Q2 2025 | 63 | $242.8M | JPST, RFIX, SPLV, SPY, EFA |
| Q1 2025 | 59 | $229.5M | JPST, SPY, RFIX, EEM, QQQ |
| Q4 2024 | 62 | $226.0M | EDV, SPY, JPST, XLP, IWM |
| Q3 2024 | 61 | $207.8M | EDV, SPY, IWM, SPLV, EFA |
| Q2 2024 | 72 | $198.2M | SPY, EDV, IWM, SPLV, EFA |
| Q1 2024 | 84 | $180.8M | SPY, EDV, IWM, EFA, AMZN |