Fluent Financial, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 10, 2025), Fluent Financial, LLC reported 69 stock positions worth $255.5 million. Its top holding was Vanguard Extended Dur Treas (EDV) at 11.9% of the portfolio, followed by JPMorgan Ultra-Short Income (JPST, 7.9%) and SS SPDR S&P 500 ETF Trust-US (SPY, 7.1%). Compared with Q2 2025, it opened 20 new positions, sold out of 14, added to 20 and reduced 25. The biggest buy was a new position in Vanguard Extended Dur Treas (EDV) and the biggest sale Simplify Bond Bull ETF (RFIX, shares −79%).
- Most Recent 13F
- Q2 2026
- Location
- DALLAS, TX
- CIK
- 0001722283
- Portfolio Value
- $255.5M (Q3 2025)
- SEC Filing
- 0001085146-25-005912 ↗ filed Oct 10, 2025
Holdings Value
Holdings 69 stocks · $255.5M
| EDV Vanguard Extended Dur Treas | 11.92% | 444,945 | $30.5M | New |
| JPST JPMorgan Ultra-Short Income | 7.89% | 397,616 | $20.2M | Reduce -18.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 7.12% | 27,325 | $18.2M | Add +0.3% |
| EFA iShares MSCI Eafe ETF | 6.07% | 166,020 | $15.5M | Add +4.1% |
| SPLV Invesco S&P 500 Low Volatili | 5.89% | 204,887 | $15.1M | Reduce -30.4% |
| EEM iShares MSCI Emerging Market | 5.75% | 275,042 | $14.7M | Add +1.4% |
| IWM iShares Russell 2000 ETF | 3.45% | 36,408 | $8.8M | Reduce -4.0% |
| IQLT iShares MSCI International Q | 2.41% | 139,386 | $6.2M | Add +5.8% |
| JD Jd.com Inc.-ADR | 2.29% | 167,423 | $5.9M | Add +12.6% |
| AMD Advanced Micro Devices | 2.29% | 36,137 | $5.8M | New |
| QQQ Invesco QQQ Trust Series 1 | 2.29% | 9,734 | $5.8M | Reduce -3.8% |
| SMCI Super Micro Computer Inc. | 2.26% | 120,607 | $5.8M | Add +108.8% |
| SNOW Snowflake Inc. | 2.20% | 24,957 | $5.6M | New |
| MRK Merck & Co. Inc. | 1.98% | 60,166 | $5.0M | New |
| FXI iShares China Large-Cap ETF | 1.80% | 111,783 | $4.6M | Reduce -17.7% |
| RFIX Simplify Bond Bull ETF | 1.73% | 103,777 | $4.4M | Reduce -78.5% |
| ABT Abbott Laboratories | 1.67% | 31,883 | $4.3M | Reduce -0.2% |
| MMIN Nylim Mackay Muni Insured Et filed as NEW YORK LIFE INVTS ACTIVE E | 1.63% | 174,402 | $4.2M | Reduce -1.6% |
| TAP Molson Coors Beverage Co. Class B | 1.62% | 91,515 | $4.1M | Reduce -0.4% |
| GILD Gilead Sciences Inc. | 1.60% | 36,862 | $4.1M | Reduce -8.2% |
| AGZ iShares Agency Bond ETF | 1.59% | 36,747 | $4.1M | Add +8.4% |
| QUAL iShares MSCI USA Quality Fac | 1.43% | 18,735 | $3.6M | Add +3.5% |
| BIIB Biogen Inc. | 1.40% | 25,543 | $3.6M | New |
| LEN Lennar Corp. Class A | 1.27% | 25,673 | $3.2M | New |
| ANF Abercrombie & Fitch Co. Class A | 1.26% | 37,697 | $3.2M | Add +39.6% |
| ACWI iShares MSCI Acwi ETF | 1.13% | 20,870 | $2.9M | Add +3.7% |
| CELH Celsius Holdings Inc. | 1.01% | 45,021 | $2.6M | New |
| XLV SS Health Care Select Sector | 0.97% | 17,769 | $2.5M | Reduce -13.7% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.96% | 28,090 | $2.4M | Reduce -16.9% |
| XLP SS Consumer Staples Sel Sect | 0.91% | 29,590 | $2.3M | Reduce -11.3% |
| ECL Ecolab Inc. | 0.88% | 8,173 | $2.2M | No change |
| CHWY Chewy Inc. Class A | 0.68% | 42,846 | $1.7M | New |
| LMT Lockheed Martin Corp. | 0.67% | 3,414 | $1.7M | Reduce -21.1% |
| BILL Bill Holdings Inc. | 0.65% | 31,501 | $1.7M | Add +36.6% |
| OKTA Okta Inc. | 0.64% | 17,844 | $1.6M | Add +64.8% |
| EWM iShares MSCI Malaysia ETF | 0.60% | 59,566 | $1.5M | Add +6.0% |
| TWLO Twilio Inc. Class A | 0.60% | 15,414 | $1.5M | New |
| DECK Deckers Outdoor Corp. | 0.60% | 15,210 | $1.5M | New |
| TAFI AB Tax Aware Short Dur Muni filed as AB ACTIVE ETFS INC | 0.55% | 55,641 | $1.4M | Reduce -18.5% |
| ROKU Roku Inc. | 0.50% | 12,652 | $1.3M | Add +51.2% |
| BABA Alibaba Group Holding-SP ADR | 0.49% | 6,960 | $1.2M | Reduce -62.0% |
| TMO Thermo Fisher Scientific Inc. | 0.48% | 2,538 | $1.2M | New |
| DHI D.R. Horton Inc. | 0.48% | 7,203 | $1.2M | Reduce -75.7% |
| MO Altria Group Inc. | 0.48% | 18,426 | $1.2M | Reduce -23.0% |
| BIDU Baidu Inc. - Spon ADR | 0.47% | 9,153 | $1.2M | Reduce -61.2% |
| LMND Lemonade Inc. | 0.47% | 22,360 | $1.2M | Add +36.0% |
| TSLA Tesla Inc. | 0.46% | 2,655 | $1.2M | Add +238.7% |
| SOUN Soundhound AI Inc. Class A | 0.42% | 67,370 | $1.1M | New |
| WELL Welltower Inc. | 0.33% | 4,719 | $841K | Add +4.6% |
| HIPO Hippo Holdings Inc. | 0.32% | 22,718 | $821K | Reduce -10.7% |
| CTAS Cintas Corp. | 0.32% | 3,953 | $811K | New |
| PEGA Pegasystems Inc. | 0.31% | 13,957 | $803K | New |
| EDEN iShares MSCI Denmark ETF | 0.30% | 7,003 | $764K | Add +5.0% |
| KD Kyndryl Holdings Inc. | 0.30% | 25,388 | $762K | Add +45.4% |
| AAPL Apple Inc. | 0.29% | 2,869 | $731K | Reduce -93.4% |
| MDB Mongodb Inc. | 0.24% | 1,972 | $612K | Reduce -60.9% |
| EXEL Exelixis Inc. | 0.20% | 12,263 | $506K | New |
| IWV iShares Russell 3000 ETF | 0.17% | 1,146 | $434K | Add +1.7% |
| O Realty Income Corp. | 0.16% | 6,838 | $416K | New |
| HUDSON PAC PPTYS INC | 0.16% | 143,576 | $396K | New |
| XOM Exxon Mobil Corp. | 0.15% | 3,391 | $382K | Reduce -1.9% |
| RBA RB Global Inc. | 0.14% | 3,234 | $350K | New |
| AFRM Affirm Holdings Inc. | 0.13% | 4,519 | $330K | New |
| USMV iShares MSCI USA Min Vol Fac | 0.11% | 3,051 | $290K | No change |
| VOO Vanguard S&P 500 ETF | 0.11% | 463 | $284K | No change |
| RTX RTX Corp. | 0.10% | 1,551 | $260K | Reduce -22.9% |
| MA Mastercard Inc. Class A | 0.09% | 425 | $242K | No change |
| GOOG Alphabet Inc. Class C | 0.08% | 839 | $204K | New |
| VYM Vanguard High DVD Yield ETF | 0.08% | 1,432 | $202K | Reduce -17.4% |
Portfolio Sells Q2 2025 → Q3 2025
| RFIX Simplify Bond Bull ETF | Reduce -78.5% | 1.73% | −7.95 |
| AAPL Apple Inc. | Reduce -93.4% | 0.29% | −3.36 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -30.4% | 5.89% | −2.94 |
| JPST JPMorgan Ultra-Short Income | Reduce -18.0% | 7.89% | −2.22 |
| VGIT Vanguard Intermediate-Term T | Sold out | 0.00% | −2.17 |
| FIS Fidelity National Info Serv | Sold out | 0.00% | −1.80 |
| KCE SS SPDR S&P Cap MKTS ETF | Sold out | 0.00% | −1.21 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −1.12 |
| DHI D.R. Horton Inc. | Reduce -75.7% | 0.48% | −1.09 |
| PIPR Piper Sandler Cos | Sold out | 0.00% | −0.72 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.61 |
| CMG Chipotle Mexican Grill Inc. | Sold out | 0.00% | −0.43 |
| IBP Installed Building Products | Sold out | 0.00% | −0.42 |
| CXW Corecivic Inc. | Sold out | 0.00% | −0.40 |
| BABA Alibaba Group Holding-SP ADR | Reduce -62.0% | 0.49% | −0.37 |
| BIDU Baidu Inc. - Spon ADR | Reduce -61.2% | 0.47% | −0.36 |
| EWY iShares MSCI South Korea ETF | Sold out | 0.00% | −0.31 |
| DOCU Docusign Inc. | Sold out | 0.00% | −0.28 |
| ETHA iShares Ethereum Trust ETF | Sold out | 0.00% | −0.28 |
| FXI iShares China Large-Cap ETF | Reduce -17.7% | 1.80% | −0.26 |
| GILD Gilead Sciences Inc. | Reduce -8.2% | 1.60% | −0.23 |
| XLP SS Consumer Staples Sel Sect | Reduce -11.3% | 0.91% | −0.21 |
| TAP Molson Coors Beverage Co. Class B | Reduce -0.4% | 1.62% | −0.20 |
| MDB Mongodb Inc. | Reduce -60.9% | 0.24% | −0.20 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -16.9% | 0.96% | −0.18 |
| XLV SS Health Care Select Sector | Reduce -13.7% | 0.97% | −0.18 |
| LMT Lockheed Martin Corp. | Reduce -21.1% | 0.67% | −0.16 |
| TAFI AB Tax Aware Short Dur Muni | Reduce -18.5% | 0.55% | −0.15 |
| SMB Vaneck Short Muni ETF | Sold out | 0.00% | −0.12 |
| ABT Abbott Laboratories | Reduce -0.2% | 1.67% | −0.12 |
| MO Altria Group Inc. | Reduce -23.0% | 0.48% | −0.10 |
| IRT Independence Realty Trust Inc. | Sold out | 0.00% | −0.08 |
| MMIN Nylim Mackay Muni Insured Et | Reduce -1.6% | 1.63% | −0.08 |
| RTX RTX Corp. | Reduce -22.9% | 0.10% | −0.02 |
| VYM Vanguard High DVD Yield ETF | Reduce -17.4% | 0.08% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -3.8% | 2.29% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -1.9% | 0.15% | −0.00 |
| HIPO Hippo Holdings Inc. | Reduce -10.7% | 0.32% | +0.03 |
| IWM iShares Russell 2000 ETF | Reduce -4.0% | 3.45% | +0.08 |
Portfolio Buys Q2 2025 → Q3 2025
| EDV Vanguard Extended Dur Treas | New | 11.92% | +11.92 |
| AMD Advanced Micro Devices | New | 2.29% | +2.29 |
| SNOW Snowflake Inc. | New | 2.20% | +2.20 |
| MRK Merck & Co. Inc. | New | 1.98% | +1.98 |
| BIIB Biogen Inc. | New | 1.40% | +1.40 |
| LEN Lennar Corp. Class A | New | 1.27% | +1.27 |
| SMCI Super Micro Computer Inc. | Add +108.8% | 2.26% | +1.10 |
| CELH Celsius Holdings Inc. | New | 1.01% | +1.01 |
| CHWY Chewy Inc. Class A | New | 0.68% | +0.68 |
| TWLO Twilio Inc. Class A | New | 0.60% | +0.60 |
| DECK Deckers Outdoor Corp. | New | 0.60% | +0.60 |
| TMO Thermo Fisher Scientific Inc. | New | 0.48% | +0.48 |
| SOUN Soundhound AI Inc. Class A | New | 0.42% | +0.42 |
| TSLA Tesla Inc. | Add +238.7% | 0.46% | +0.36 |
| EEM iShares MSCI Emerging Market | Add +1.4% | 5.75% | +0.36 |
| ANF Abercrombie & Fitch Co. Class A | Add +39.6% | 1.26% | +0.34 |
| CTAS Cintas Corp. | New | 0.32% | +0.32 |
| PEGA Pegasystems Inc. | New | 0.31% | +0.31 |
| JD Jd.com Inc.-ADR | Add +12.6% | 2.29% | +0.29 |
| BILL Bill Holdings Inc. | Add +36.6% | 0.65% | +0.21 |
| EXEL Exelixis Inc. | New | 0.20% | +0.20 |
| EFA iShares MSCI Eafe ETF | Add +4.1% | 6.07% | +0.20 |
| OKTA Okta Inc. | Add +64.8% | 0.64% | +0.19 |
| ROKU Roku Inc. | Add +51.2% | 0.50% | +0.19 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.3% | 7.12% | +0.19 |
| LMND Lemonade Inc. | Add +36.0% | 0.47% | +0.17 |
| O Realty Income Corp. | New | 0.16% | +0.16 |
| HUDSON PAC PPTYS INC | New | 0.16% | +0.16 |
| RBA RB Global Inc. | New | 0.14% | +0.14 |
| AFRM Affirm Holdings Inc. | New | 0.13% | +0.13 |
| GOOG Alphabet Inc. Class C | New | 0.08% | +0.08 |
| IQLT iShares MSCI International Q | Add +5.8% | 2.41% | +0.07 |
| QUAL iShares MSCI USA Quality Fac | Add +3.5% | 1.43% | +0.06 |
| ACWI iShares MSCI Acwi ETF | Add +3.7% | 1.13% | +0.06 |
| AGZ iShares Agency Bond ETF | Add +8.4% | 1.59% | +0.06 |
| WELL Welltower Inc. | Add +4.6% | 0.33% | +0.04 |
| EWM iShares MSCI Malaysia ETF | Add +6.0% | 0.60% | +0.04 |
| IWV iShares Russell 3000 ETF | Add +1.7% | 0.17% | +0.01 |
| KD Kyndryl Holdings Inc. | Add +45.4% | 0.30% | −0.00 |
| EDEN iShares MSCI Denmark ETF | Add +5.0% | 0.30% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 57 | $280.2M | EFA, SPY, IWM, EDV, JPST |
| Q1 2026 | 43 | $273.3M | JPST, EDV, EFA, EEM, IWM |
| Q4 2025 | 57 | $262.4M | EDV, EFA, EEM, JPST, IWM |
| Q3 2025 | 69 | $255.5M | EDV, JPST, SPY, EFA, SPLV |
| Q2 2025 | 63 | $242.8M | JPST, RFIX, SPLV, SPY, EFA |
| Q1 2025 | 59 | $229.5M | JPST, SPY, RFIX, EEM, QQQ |
| Q4 2024 | 62 | $226.0M | EDV, SPY, JPST, XLP, IWM |
| Q3 2024 | 61 | $207.8M | EDV, SPY, IWM, SPLV, EFA |
| Q2 2024 | 72 | $198.2M | SPY, EDV, IWM, SPLV, EFA |
| Q1 2024 | 84 | $180.8M | SPY, EDV, IWM, EFA, AMZN |