Fluent Financial, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed March 3, 2025), Fluent Financial, LLC reported 62 stock positions worth $226.0 million. Its top holding was Vanguard Extended Dur Treas (EDV) at 14.7% of the portfolio, followed by SS SPDR S&P 500 ETF Trust-US (SPY, 11.8%) and JPMorgan Ultra-Short Income (JPST, 10.6%). Compared with Q3 2024, it opened 18 new positions, sold out of 17, added to 14 and reduced 25. The biggest buy was a new position in JPMorgan Ultra-Short Income (JPST) and the biggest sale an exit from Keurig Dr Pepper (KDP).
- Most Recent 13F
- Q2 2026
- Location
- DALLAS, TX
- CIK
- 0001722283
- Portfolio Value
- $226.0M (Q4 2024)
- SEC Filing
- 0001085146-25-001784 ↗ filed Mar 3, 2025
Holdings Value
Holdings 62 stocks · $226.0M
| EDV Vanguard Extended Dur Treas | 14.68% | 489,766 | $33.2M | Add +23.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 11.77% | 45,402 | $26.6M | Reduce -6.0% |
| JPST JPMorgan Ultra-Short Income | 10.61% | 475,994 | $24.0M | New |
| XLP SS Consumer Staples Sel Sect | 4.81% | 138,342 | $10.9M | New |
| IWM iShares Russell 2000 ETF | 3.96% | 40,486 | $8.9M | Reduce -8.7% |
| SPLV Invesco S&P 500 Low Volatili | 3.66% | 118,118 | $8.3M | Reduce -5.8% |
| EFA iShares MSCI Eafe ETF | 3.51% | 104,986 | $7.9M | Add +2.6% |
| QQQ Invesco QQQ Trust Series 1 | 2.75% | 12,160 | $6.2M | Reduce -3.6% |
| SMH Vaneck Semiconductor ETF | 2.59% | 24,170 | $5.9M | New |
| VGIT Vanguard Intermediate-Term T | 2.40% | 93,399 | $5.4M | Reduce -1.6% |
| KR Kroger Co. | 2.21% | 81,682 | $5.0M | Reduce -10.9% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 2.10% | 62,812 | $4.8M | New |
| EEM iShares MSCI Emerging Market | 2.09% | 113,116 | $4.7M | Reduce -3.5% |
| PG The Procter & Gamble Co. | 2.00% | 27,029 | $4.5M | Reduce -3.6% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.94% | 15,657 | $4.4M | New |
| ABBV Abbvie Inc. | 1.90% | 24,161 | $4.3M | Add +10.6% |
| TAP Molson Coors Beverage Co. Class B | 1.86% | 73,227 | $4.2M | Reduce -16.3% |
| FIS Fidelity National Info Serv | 1.84% | 51,607 | $4.2M | Add +5.5% |
| NEE Nextera Energy Inc. | 1.84% | 57,990 | $4.2M | Add +7.5% |
| MMIN Nylim Mackay Muni Insured Et filed as NEW YORK LIFE INVTS ACTIVE E | 1.72% | 162,611 | $3.9M | Reduce -7.8% |
| QUAL iShares MSCI USA Quality Fac | 1.65% | 20,902 | $3.7M | Reduce -4.1% |
| IQLT iShares MSCI International Q | 1.56% | 94,940 | $3.5M | Reduce -2.2% |
| FXI iShares China Large-Cap ETF | 1.45% | 107,455 | $3.3M | Add +427.9% |
| COP Conocophillips | 1.40% | 31,848 | $3.2M | Add +4.0% |
| XLV SS Health Care Select Sector | 1.34% | 21,993 | $3.0M | New |
| GILD Gilead Sciences Inc. | 1.19% | 29,156 | $2.7M | New |
| AGZ iShares Agency Bond ETF | 1.10% | 23,033 | $2.5M | Reduce -1.9% |
| ECL Ecolab Inc. | 0.85% | 8,173 | $1.9M | No change |
| ED Consolidated Edison Inc. | 0.76% | 19,164 | $1.7M | Add +10.7% |
| PYPL PayPal Holdings Inc. | 0.71% | 18,885 | $1.6M | Add +178.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.65% | 7,394 | $1.5M | New |
| OKTA Okta Inc. | 0.57% | 16,329 | $1.3M | New |
| AAPL Apple Inc. | 0.42% | 3,787 | $948K | Reduce -3.4% |
| BABA Alibaba Group Holding-SP ADR | 0.40% | 10,627 | $901K | Add +22.6% |
| JD Jd.com Inc.-ADR | 0.38% | 24,992 | $866K | Reduce -55.1% |
| TAFI AB Tax Aware Short Dur Muni filed as AB ACTIVE ETFS INC | 0.38% | 33,975 | $848K | Reduce -45.6% |
| ABT Abbott Laboratories | 0.35% | 7,007 | $793K | Add +0.3% |
| ENVX Enovix Corp. | 0.33% | 67,821 | $737K | New |
| DOCU Docusign Inc. | 0.31% | 7,711 | $694K | New |
| PEGA Pegasystems Inc. | 0.30% | 7,167 | $668K | New |
| ROKU Roku Inc. | 0.29% | 8,882 | $660K | New |
| NOW ServiceNow Inc. | 0.28% | 606 | $642K | Reduce -13.9% |
| RNG Ringcentral Inc. Class A | 0.28% | 17,807 | $623K | New |
| ZM Zoom Communications Inc. | 0.28% | 7,639 | $623K | New |
| CFLT Confluent Inc. Class A | 0.27% | 21,680 | $606K | New |
| GNRC Generac Holdings Inc. | 0.25% | 3,668 | $569K | Reduce -16.4% |
| XOM Exxon Mobil Corp. | 0.21% | 4,325 | $465K | Add +19.2% |
| NFLX Netflix Inc. | 0.19% | 479 | $427K | Reduce -8.8% |
| IWV iShares Russell 3000 ETF | 0.16% | 1,098 | $367K | Reduce -0.3% |
| ADSK Autodesk Inc. | 0.15% | 1,185 | $350K | Reduce -9.8% |
| CHD Church & Dwight Co. Inc. | 0.14% | 2,926 | $306K | Add +0.9% |
| SMB Vaneck Short Muni ETF | 0.13% | 17,030 | $291K | Add +45.2% |
| GOOG Alphabet Inc. Class C | 0.13% | 1,500 | $286K | No change |
| ZION Zions Bancorp NA | 0.12% | 5,098 | $277K | New |
| USMV iShares MSCI USA Min Vol Fac | 0.12% | 3,084 | $274K | No change |
| MA Mastercard Inc. Class A | 0.10% | 450 | $237K | Reduce -5.3% |
| VOO Vanguard S&P 500 ETF | 0.10% | 438 | $236K | No change |
| RTX RTX Corp. | 0.10% | 2,015 | $233K | Reduce -78.7% |
| VYM Vanguard High DVD Yield ETF | 0.10% | 1,810 | $231K | Reduce -21.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 470 | $213K | New |
| IRT Independence Realty Trust Inc. | 0.09% | 10,488 | $208K | No change |
| JEPI JPMorgan Equity Premium Inco | 0.09% | 3,530 | $203K | Reduce -1.1% |
Portfolio Sells Q3 2024 → Q4 2024
| KDP Keurig Dr Pepper Inc. | Sold out | 0.00% | −2.46 |
| AEP American Electric Power | Sold out | 0.00% | −2.29 |
| MNST Monster Beverage Corp. | Sold out | 0.00% | −2.05 |
| HSY The Hershey Co. | Sold out | 0.00% | −1.94 |
| CPB The Campbell's Company | Sold out | 0.00% | −1.66 |
| JNJ Johnson & Johnson | Sold out | 0.00% | −1.64 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -6.0% | 11.77% | −1.56 |
| LYB Lyondellbasell Indu Class A | Sold out | 0.00% | −1.50 |
| GOOGL Alphabet Inc. Class A | Sold out | 0.00% | −1.40 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.85 |
| IWM iShares Russell 2000 ETF | Reduce -8.7% | 3.96% | −0.76 |
| JD Jd.com Inc.-ADR | Reduce -55.1% | 0.38% | −0.69 |
| SPLV Invesco S&P 500 Low Volatili | Reduce -5.8% | 3.66% | −0.67 |
| AMZN Amazon.com Inc. | Sold out | 0.00% | −0.59 |
| EWY iShares MSCI South Korea ETF | Sold out | 0.00% | −0.57 |
| NEM Newmont Corp. | Sold out | 0.00% | −0.57 |
| TAP Molson Coors Beverage Co. Class B | Reduce -16.3% | 1.86% | −0.57 |
| EEM iShares MSCI Emerging Market | Reduce -3.5% | 2.09% | −0.49 |
| RTX RTX Corp. | Reduce -78.7% | 0.10% | −0.45 |
| LMT Lockheed Martin Corp. | Sold out | 0.00% | −0.43 |
| PGR Progressive Corp. | Sold out | 0.00% | −0.41 |
| TAFI AB Tax Aware Short Dur Muni | Reduce -45.6% | 0.38% | −0.39 |
| IQLT iShares MSCI International Q | Reduce -2.2% | 1.56% | −0.38 |
| MMIN Nylim Mackay Muni Insured Et | Reduce -7.8% | 1.72% | −0.37 |
| VGIT Vanguard Intermediate-Term T | Reduce -1.6% | 2.40% | −0.36 |
| PG The Procter & Gamble Co. | Reduce -3.6% | 2.00% | −0.33 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.32 |
| KR Kroger Co. | Reduce -10.9% | 2.21% | −0.32 |
| LIN Linde PLC | Sold out | 0.00% | −0.29 |
| MRSH Marsh & McLennan Cos | Sold out | 0.00% | −0.28 |
| QUAL iShares MSCI USA Quality Fac | Reduce -4.1% | 1.65% | −0.23 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -3.6% | 2.75% | −0.21 |
| AGZ iShares Agency Bond ETF | Reduce -1.9% | 1.10% | −0.15 |
| GNRC Generac Holdings Inc. | Reduce -16.4% | 0.25% | −0.08 |
| VYM Vanguard High DVD Yield ETF | Reduce -21.6% | 0.10% | −0.04 |
| AAPL Apple Inc. | Reduce -3.4% | 0.42% | −0.02 |
| ADSK Autodesk Inc. | Reduce -9.8% | 0.15% | −0.02 |
| NOW ServiceNow Inc. | Reduce -13.9% | 0.28% | −0.02 |
| JEPI JPMorgan Equity Premium Inco | Reduce -1.1% | 0.09% | −0.01 |
| IWV iShares Russell 3000 ETF | Reduce -0.3% | 0.16% | −0.01 |
| MA Mastercard Inc. Class A | Reduce -5.3% | 0.10% | −0.01 |
| NFLX Netflix Inc. | Reduce -8.8% | 0.19% | +0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| JPST JPMorgan Ultra-Short Income | New | 10.61% | +10.61 |
| XLP SS Consumer Staples Sel Sect | New | 4.81% | +4.81 |
| SMH Vaneck Semiconductor ETF | New | 2.59% | +2.59 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | New | 2.10% | +2.10 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | New | 1.94% | +1.94 |
| XLV SS Health Care Select Sector | New | 1.34% | +1.34 |
| GILD Gilead Sciences Inc. | New | 1.19% | +1.19 |
| FXI iShares China Large-Cap ETF | Add +427.9% | 1.45% | +1.14 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | New | 0.65% | +0.65 |
| OKTA Okta Inc. | New | 0.57% | +0.57 |
| PYPL PayPal Holdings Inc. | Add +178.1% | 0.71% | +0.46 |
| ENVX Enovix Corp. | New | 0.33% | +0.33 |
| DOCU Docusign Inc. | New | 0.31% | +0.31 |
| PEGA Pegasystems Inc. | New | 0.30% | +0.30 |
| ROKU Roku Inc. | New | 0.29% | +0.29 |
| RNG Ringcentral Inc. Class A | New | 0.28% | +0.28 |
| ZM Zoom Communications Inc. | New | 0.28% | +0.28 |
| CFLT Confluent Inc. Class A | New | 0.27% | +0.27 |
| ZION Zions Bancorp NA | New | 0.12% | +0.12 |
| BRK.B Berkshire Hathaway Inc. Class B | New | 0.09% | +0.09 |
| SMB Vaneck Short Muni ETF | Add +45.2% | 0.13% | +0.03 |
| XOM Exxon Mobil Corp. | Add +19.2% | 0.21% | +0.00 |
| CHD Church & Dwight Co. Inc. | Add +0.9% | 0.14% | −0.01 |
| ABT Abbott Laboratories | Add +0.3% | 0.35% | −0.03 |
| BABA Alibaba Group Holding-SP ADR | Add +22.6% | 0.40% | −0.04 |
| ED Consolidated Edison Inc. | Add +10.7% | 0.76% | −0.11 |
| FIS Fidelity National Info Serv | Add +5.5% | 1.84% | −0.13 |
| COP Conocophillips | Add +4.0% | 1.40% | −0.15 |
| ABBV Abbvie Inc. | Add +10.6% | 1.90% | −0.18 |
| NEE Nextera Energy Inc. | Add +7.5% | 1.84% | −0.36 |
| EDV Vanguard Extended Dur Treas | Add +23.9% | 14.68% | −0.49 |
| EFA iShares MSCI Eafe ETF | Add +2.6% | 3.51% | −0.61 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 57 | $280.2M | EFA, SPY, IWM, EDV, JPST |
| Q1 2026 | 43 | $273.3M | JPST, EDV, EFA, EEM, IWM |
| Q4 2025 | 57 | $262.4M | EDV, EFA, EEM, JPST, IWM |
| Q3 2025 | 69 | $255.5M | EDV, JPST, SPY, EFA, SPLV |
| Q2 2025 | 63 | $242.8M | JPST, RFIX, SPLV, SPY, EFA |
| Q1 2025 | 59 | $229.5M | JPST, SPY, RFIX, EEM, QQQ |
| Q4 2024 | 62 | $226.0M | EDV, SPY, JPST, XLP, IWM |
| Q3 2024 | 61 | $207.8M | EDV, SPY, IWM, SPLV, EFA |
| Q2 2024 | 72 | $198.2M | SPY, EDV, IWM, SPLV, EFA |
| Q1 2024 | 84 | $180.8M | SPY, EDV, IWM, EFA, AMZN |