Fluent Financial, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 23, 2025), Fluent Financial, LLC reported 63 stock positions worth $242.8 million. Its top holding was JPMorgan Ultra-Short Income (JPST) at 10.1% of the portfolio, followed by Simplify Bond Bull ETF (RFIX, 9.7%) and Invesco S&P 500 Low Volatili (SPLV, 8.8%). Compared with Q1 2025, it opened 18 new positions, sold out of 14, added to 25 and reduced 16. The biggest buy was Invesco S&P 500 Low Volatili (SPLV, shares +151%) and the biggest sale JPMorgan Ultra-Short Income (JPST, shares −33%).
- Most Recent 13F
- Q2 2026
- Location
- DALLAS, TX
- CIK
- 0001722283
- Portfolio Value
- $242.8M (Q2 2025)
- SEC Filing
- 0001085146-25-004081 ↗ filed Jul 23, 2025
Holdings Value
Holdings 63 stocks · $242.8M
| JPST JPMorgan Ultra-Short Income | 10.12% | 484,804 | $24.6M | Reduce -33.4% |
| RFIX Simplify Bond Bull ETF | 9.69% | 483,738 | $23.5M | Add +24.4% |
| SPLV Invesco S&P 500 Low Volatili | 8.83% | 294,330 | $21.4M | Add +151.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 6.93% | 27,247 | $16.8M | Reduce -35.5% |
| EFA iShares MSCI Eafe ETF | 5.87% | 159,456 | $14.3M | Add +58.0% |
| EEM iShares MSCI Emerging Market | 5.39% | 271,384 | $13.1M | Reduce -5.5% |
| AAPL Apple Inc. | 3.65% | 43,193 | $8.9M | Add +1052.1% |
| IWM iShares Russell 2000 ETF | 3.37% | 37,925 | $8.2M | Reduce -1.6% |
| IQLT iShares MSCI International Q | 2.34% | 131,713 | $5.7M | Add +36.0% |
| QQQ Invesco QQQ Trust Series 1 | 2.30% | 10,117 | $5.6M | Reduce -54.0% |
| VGIT Vanguard Intermediate-Term T | 2.17% | 88,217 | $5.3M | Reduce -17.3% |
| FXI iShares China Large-Cap ETF | 2.06% | 135,753 | $5.0M | Add +6.7% |
| JD Jd.com Inc.-ADR | 2.00% | 148,680 | $4.9M | Add +94.3% |
| GILD Gilead Sciences Inc. | 1.83% | 40,148 | $4.5M | Add +55.5% |
| TAP Molson Coors Beverage Co. Class B | 1.82% | 91,882 | $4.4M | Add +34.9% |
| FIS Fidelity National Info Serv | 1.80% | 53,538 | $4.4M | Reduce -7.3% |
| ABT Abbott Laboratories | 1.79% | 31,940 | $4.3M | Add +43.8% |
| MMIN Nylim Mackay Muni Insured Et filed as NEW YORK LIFE INVTS ACTIVE E | 1.70% | 177,244 | $4.1M | Add +15.8% |
| DHI D.R. Horton Inc. | 1.57% | 29,599 | $3.8M | New |
| AGZ iShares Agency Bond ETF | 1.53% | 33,900 | $3.7M | Add +32.4% |
| QUAL iShares MSCI USA Quality Fac | 1.36% | 18,106 | $3.3M | Reduce -16.6% |
| KCE SS SPDR S&P Cap MKTS ETF | 1.21% | 20,292 | $2.9M | New |
| SMCI Super Micro Computer Inc. | 1.17% | 57,770 | $2.8M | New |
| XLV SS Health Care Select Sector | 1.14% | 20,592 | $2.8M | New |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 1.14% | 33,812 | $2.8M | Reduce -55.9% |
| PG The Procter & Gamble Co. | 1.12% | 17,039 | $2.7M | Reduce -0.5% |
| XLP SS Consumer Staples Sel Sect | 1.11% | 33,376 | $2.7M | Add +42.4% |
| ACWI iShares MSCI Acwi ETF | 1.07% | 20,134 | $2.6M | New |
| ANF Abercrombie & Fitch Co. Class A | 0.92% | 27,003 | $2.2M | New |
| ECL Ecolab Inc. | 0.91% | 8,173 | $2.2M | No change |
| BABA Alibaba Group Holding-SP ADR | 0.86% | 18,315 | $2.1M | Add +99.2% |
| BIDU Baidu Inc. - Spon ADR | 0.83% | 23,606 | $2.0M | Add +16.2% |
| LMT Lockheed Martin Corp. | 0.83% | 4,327 | $2.0M | New |
| PIPR Piper Sandler Cos | 0.72% | 6,313 | $1.8M | New |
| TAFI AB Tax Aware Short Dur Muni filed as AB ACTIVE ETFS INC | 0.71% | 68,256 | $1.7M | Add +68.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.61% | 31,146 | $1.5M | New |
| MO Altria Group Inc. | 0.58% | 23,917 | $1.4M | New |
| EWM iShares MSCI Malaysia ETF | 0.56% | 56,173 | $1.4M | Add +201.4% |
| OKTA Okta Inc. | 0.45% | 10,825 | $1.1M | Add +94.9% |
| BILL Bill Holdings Inc. | 0.44% | 23,059 | $1.1M | Add +15.5% |
| MDB Mongodb Inc. | 0.44% | 5,038 | $1.1M | New |
| CMG Chipotle Mexican Grill Inc. | 0.43% | 18,779 | $1.1M | New |
| IBP Installed Building Products | 0.42% | 5,694 | $1.0M | New |
| CXW Corecivic Inc. | 0.40% | 46,242 | $974K | New |
| EDEN iShares MSCI Denmark ETF | 0.31% | 6,668 | $758K | Add +74.6% |
| EWY iShares MSCI South Korea ETF | 0.31% | 10,364 | $744K | Add +82.0% |
| ROKU Roku Inc. | 0.30% | 8,369 | $736K | Reduce -52.8% |
| KD Kyndryl Holdings Inc. | 0.30% | 17,464 | $733K | New |
| LMND Lemonade Inc. | 0.30% | 16,445 | $720K | Reduce -5.2% |
| HIPO Hippo Holdings Inc. | 0.29% | 25,432 | $710K | Add +38.6% |
| WELL Welltower Inc. | 0.29% | 4,510 | $693K | New |
| DOCU Docusign Inc. | 0.28% | 8,841 | $689K | Add +23.3% |
| ETHA iShares Ethereum Trust ETF | 0.28% | 35,374 | $675K | New |
| IWV iShares Russell 3000 ETF | 0.16% | 1,127 | $396K | Add +0.5% |
| XOM Exxon Mobil Corp. | 0.15% | 3,458 | $373K | Reduce -1.0% |
| SMB Vaneck Short Muni ETF | 0.12% | 17,065 | $295K | Add +0.2% |
| RTX RTX Corp. | 0.12% | 2,011 | $294K | Reduce -2.6% |
| USMV iShares MSCI USA Min Vol Fac | 0.12% | 3,051 | $286K | No change |
| VOO Vanguard S&P 500 ETF | 0.11% | 463 | $263K | Reduce -93.6% |
| TSLA Tesla Inc. | 0.10% | 784 | $249K | New |
| MA Mastercard Inc. Class A | 0.10% | 425 | $239K | Reduce -2.1% |
| VYM Vanguard High DVD Yield ETF | 0.10% | 1,733 | $231K | No change |
| IRT Independence Realty Trust Inc. | 0.08% | 10,488 | $186K | No change |
Portfolio Sells Q1 2025 → Q2 2025
| JPST JPMorgan Ultra-Short Income | Reduce -33.4% | 10.12% | −5.93 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -35.5% | 6.93% | −3.37 |
| RSP Invesco S&P 500 Equal Weight | Sold out | 0.00% | −2.41 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -54.0% | 2.30% | −2.20 |
| XLC SS Comm Select Sector SPDR | Sold out | 0.00% | −1.70 |
| VOO Vanguard S&P 500 ETF | Reduce -93.6% | 0.11% | −1.52 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -55.9% | 1.14% | −1.50 |
| KR Kroger Co. | Sold out | 0.00% | −1.27 |
| XLK SS Technology Select Sector | Sold out | 0.00% | −1.23 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Sold out | 0.00% | −1.08 |
| PFE Pfizer Inc. | Sold out | 0.00% | −0.99 |
| ED Consolidated Edison Inc. | Sold out | 0.00% | −0.92 |
| SMH Vaneck Semiconductor ETF | Sold out | 0.00% | −0.89 |
| DBO Invesco DB Oil Fund | Sold out | 0.00% | −0.71 |
| PPH Vaneck Pharmaceutical ETF | Sold out | 0.00% | −0.67 |
| VGIT Vanguard Intermediate-Term T | Reduce -17.3% | 2.17% | −0.59 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.25 |
| QUAL iShares MSCI USA Quality Fac | Reduce -16.6% | 1.36% | −0.25 |
| ROKU Roku Inc. | Reduce -52.8% | 0.30% | −0.24 |
| INTC Intel Corp. | Sold out | 0.00% | −0.23 |
| ENVX Enovix Corp. | Sold out | 0.00% | −0.19 |
| PG The Procter & Gamble Co. | Reduce -0.5% | 1.12% | −0.15 |
| BRK.B Berkshire Hathaway Inc. Class B | Sold out | 0.00% | −0.09 |
| FIS Fidelity National Info Serv | Reduce -7.3% | 1.80% | −0.09 |
| EEM iShares MSCI Emerging Market | Reduce -5.5% | 5.39% | −0.07 |
| XOM Exxon Mobil Corp. | Reduce -1.0% | 0.15% | −0.03 |
| MA Mastercard Inc. Class A | Reduce -2.1% | 0.10% | −0.01 |
| RTX RTX Corp. | Reduce -2.6% | 0.12% | +0.00 |
| IWM iShares Russell 2000 ETF | Reduce -1.6% | 3.37% | +0.02 |
| LMND Lemonade Inc. | Reduce -5.2% | 0.30% | +0.06 |
Portfolio Buys Q1 2025 → Q2 2025
| SPLV Invesco S&P 500 Low Volatili | Add +151.2% | 8.83% | +5.01 |
| AAPL Apple Inc. | Add +1052.1% | 3.65% | +3.29 |
| EFA iShares MSCI Eafe ETF | Add +58.0% | 5.87% | +2.28 |
| DHI D.R. Horton Inc. | New | 1.57% | +1.57 |
| KCE SS SPDR S&P Cap MKTS ETF | New | 1.21% | +1.21 |
| SMCI Super Micro Computer Inc. | New | 1.17% | +1.17 |
| XLV SS Health Care Select Sector | New | 1.14% | +1.14 |
| ACWI iShares MSCI Acwi ETF | New | 1.07% | +1.07 |
| ANF Abercrombie & Fitch Co. Class A | New | 0.92% | +0.92 |
| LMT Lockheed Martin Corp. | New | 0.83% | +0.83 |
| PIPR Piper Sandler Cos | New | 0.72% | +0.72 |
| IQLT iShares MSCI International Q | Add +36.0% | 2.34% | +0.67 |
| JD Jd.com Inc.-ADR | Add +94.3% | 2.00% | +0.63 |
| RFIX Simplify Bond Bull ETF | Add +24.4% | 9.69% | +0.62 |
| BAC Bank of America Corp. | New | 0.61% | +0.61 |
| MO Altria Group Inc. | New | 0.58% | +0.58 |
| GILD Gilead Sciences Inc. | Add +55.5% | 1.83% | +0.57 |
| ABT Abbott Laboratories | Add +43.8% | 1.79% | +0.51 |
| MDB Mongodb Inc. | New | 0.44% | +0.44 |
| CMG Chipotle Mexican Grill Inc. | New | 0.43% | +0.43 |
| IBP Installed Building Products | New | 0.42% | +0.42 |
| CXW Corecivic Inc. | New | 0.40% | +0.40 |
| EWM iShares MSCI Malaysia ETF | Add +201.4% | 0.56% | +0.38 |
| BABA Alibaba Group Holding-SP ADR | Add +99.2% | 0.86% | +0.33 |
| AGZ iShares Agency Bond ETF | Add +32.4% | 1.53% | +0.31 |
| KD Kyndryl Holdings Inc. | New | 0.30% | +0.30 |
| WELL Welltower Inc. | New | 0.29% | +0.29 |
| XLP SS Consumer Staples Sel Sect | Add +42.4% | 1.11% | +0.28 |
| ETHA iShares Ethereum Trust ETF | New | 0.28% | +0.28 |
| TAFI AB Tax Aware Short Dur Muni | Add +68.0% | 0.71% | +0.26 |
| OKTA Okta Inc. | Add +94.9% | 0.45% | +0.19 |
| EWY iShares MSCI South Korea ETF | Add +82.0% | 0.31% | +0.17 |
| EDEN iShares MSCI Denmark ETF | Add +74.6% | 0.31% | +0.14 |
| MMIN Nylim Mackay Muni Insured Et | Add +15.8% | 1.70% | +0.13 |
| TSLA Tesla Inc. | New | 0.10% | +0.10 |
| HIPO Hippo Holdings Inc. | Add +38.6% | 0.29% | +0.09 |
| FXI iShares China Large-Cap ETF | Add +6.7% | 2.06% | +0.07 |
| BILL Bill Holdings Inc. | Add +15.5% | 0.44% | +0.04 |
| DOCU Docusign Inc. | Add +23.3% | 0.28% | +0.03 |
| BIDU Baidu Inc. - Spon ADR | Add +16.2% | 0.83% | +0.02 |
| TAP Molson Coors Beverage Co. Class B | Add +34.9% | 1.82% | +0.01 |
| IWV iShares Russell 3000 ETF | Add +0.5% | 0.16% | +0.01 |
| SMB Vaneck Short Muni ETF | Add +0.2% | 0.12% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 57 | $280.2M | EFA, SPY, IWM, EDV, JPST |
| Q1 2026 | 43 | $273.3M | JPST, EDV, EFA, EEM, IWM |
| Q4 2025 | 57 | $262.4M | EDV, EFA, EEM, JPST, IWM |
| Q3 2025 | 69 | $255.5M | EDV, JPST, SPY, EFA, SPLV |
| Q2 2025 | 63 | $242.8M | JPST, RFIX, SPLV, SPY, EFA |
| Q1 2025 | 59 | $229.5M | JPST, SPY, RFIX, EEM, QQQ |
| Q4 2024 | 62 | $226.0M | EDV, SPY, JPST, XLP, IWM |
| Q3 2024 | 61 | $207.8M | EDV, SPY, IWM, SPLV, EFA |
| Q2 2024 | 72 | $198.2M | SPY, EDV, IWM, SPLV, EFA |
| Q1 2024 | 84 | $180.8M | SPY, EDV, IWM, EFA, AMZN |