Formidable Asset Management, LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 15, 2024), Formidable Asset Management, LLC reported 388 stock positions worth $613.4 million. Its top holding was Procter & Gamble (PG) at 8.0% of the portfolio, followed by Apple (AAPL, 6.3%) and Formidable ETF (FORH, 4.3%). Compared with Q4 2023, it opened 114 new positions, sold out of 11, added to 137 and reduced 115. The biggest buy was Nvidia (NVDA, shares +37%) and the biggest sale Formidable ETF (FORH, shares −10%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001592613
- Portfolio Value
- $613.4M (Q1 2024)
- SEC Filing
- 0001592613-24-000003 ↗ filed May 15, 2024
Holdings Value
Holdings 388 stocks · $613.4M
| PG The Procter & Gamble Co. | 7.97% | 301,415 | $48.9M | Add +0.6% |
| AAPL Apple Inc. | 6.29% | 224,934 | $38.6M | Add +8.6% |
| FORH Formidable ETF | 4.32% | 1,121,949 | $26.5M | Reduce -10.1% |
| KONG Formidable Fortress ETF | 4.20% | 930,459 | $25.8M | Reduce -7.4% |
| MSFT Microsoft Corp. | 3.25% | 47,409 | $19.9M | Add +43.3% |
| CHE Chemed Corp. | 2.51% | 23,999 | $15.4M | Reduce -2.4% |
| FLUX Flux Power Holdings Inc. filed as FLUX PWR HLDGS INC | 2.24% | 3,101,147 | $13.7M | Add +0.5% |
| META Meta Platforms Inc. Class A | 2.06% | 26,024 | $12.6M | Add +7.0% |
| NVDA Nvidia Corp. | 2.04% | 13,855 | $12.5M | Add +36.6% |
| XEXGX Eaton Vance Tax-Managed Glob | 1.58% | 1,189,584 | $9.7M | Reduce -4.1% |
| ACTG Acacia Research Corp. | 1.35% | 1,556,278 | $8.3M | Reduce -7.6% |
| GGN Gamco GLBL Gold NTRL Res Inc. | 1.21% | 1,917,104 | $7.4M | Reduce -9.9% |
| LLY Eli Lilly & Co. | 1.19% | 9,368 | $7.3M | Add +140.5% |
| JPM JPMorgan Chase & Co. | 0.99% | 30,196 | $6.0M | Add +180.9% |
| AMZN Amazon.com Inc. | 0.95% | 32,348 | $5.8M | Add +84.5% |
| GOOG Alphabet Inc. Class C | 0.83% | 33,268 | $5.1M | Add +85.7% |
| HD Home Depot Inc. | 0.81% | 13,022 | $5.0M | Add +136.1% |
| HDV iShares Core High Dividend E | 0.80% | 44,443 | $4.9M | Reduce -2.9% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.75% | 195,355 | $4.6M | Reduce -3.9% |
| JNJ Johnson & Johnson | 0.74% | 28,855 | $4.6M | Add +88.6% |
| QUAL iShares MSCI USA Quality Fac | 0.72% | 26,971 | $4.4M | Add +186.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.72% | 10,526 | $4.4M | Add +42.0% |
| PXD Pioneer Natural Resources Co. | 0.72% | 16,791 | $4.4M | Add +15.1% |
| XOM Exxon Mobil Corp. | 0.71% | 37,724 | $4.4M | Add +13.1% |
| NEE Nextera Energy Inc. | 0.69% | 66,212 | $4.2M | Add +544.6% |
| CVX Chevron Corp. | 0.68% | 26,404 | $4.2M | Add +75.4% |
| JPST JPMorgan Ultra-Short Income | 0.66% | 79,671 | $4.0M | Reduce -10.7% |
| GOOGL Alphabet Inc. Class A | 0.62% | 25,223 | $3.8M | Add +89.7% |
| MO Altria Group Inc. | 0.58% | 81,966 | $3.6M | Reduce -1.6% |
| LAC Lithium Americas Corp. | 0.56% | 511,464 | $3.4M | Add +4.0% |
| PEP Pepsico Inc. | 0.55% | 19,433 | $3.4M | Add +64.1% |
| DTH Wisdomtree International Hig | 0.54% | 83,571 | $3.3M | Add +24.6% |
| WSM Williams-Sonoma Inc. | 0.54% | 10,423 | $3.3M | Reduce -15.1% |
| SPGP Invesco S&P 500 Garp ETF | 0.54% | 30,823 | $3.3M | New |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.53% | 3,185 | $3.2M | Reduce -5.7% |
| QCOM Qualcomm Inc. | 0.52% | 18,896 | $3.2M | Reduce -4.1% |
| V Visa Inc. Class A | 0.52% | 11,457 | $3.2M | Add +340.3% |
| NKE Nike Inc. Class B | 0.51% | 33,132 | $3.1M | Add +34.4% |
| LAR Lithium Americas Argentina C | 0.50% | 565,426 | $3.1M | Add +1.8% |
| MRK Merck & Co. Inc. | 0.49% | 22,886 | $3.0M | Add +51.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.48% | 77,793 | $2.9M | Add +0.5% |
| PYPL PayPal Holdings Inc. | 0.47% | 43,127 | $2.9M | Reduce -1.3% |
| ACN Accenture PLC Class A | 0.45% | 7,969 | $2.8M | New |
| TSLA Tesla Inc. | 0.44% | 15,485 | $2.7M | Add +113.0% |
| JD Jd.com Inc.-ADR | 0.44% | 99,188 | $2.7M | New |
| UNH Unitedhealth Group Inc. | 0.42% | 5,161 | $2.6M | Add +275.1% |
| GD General Dynamics Corp. | 0.42% | 9,033 | $2.6M | Add +14.3% |
| MCD McDonald's Corp. | 0.42% | 9,035 | $2.5M | Add +132.4% |
| TBIL F/M US Treasury 3 Month Bill | 0.41% | 50,336 | $2.5M | Reduce -25.3% |
| AVGO Broadcom Inc. | 0.40% | 1,837 | $2.4M | Add +204.1% |
| SYBT Stock Yards Bancorp Inc. | 0.38% | 48,163 | $2.4M | Reduce -10.0% |
| ADBE Adobe Inc. | 0.37% | 4,541 | $2.3M | Add +28.8% |
| CSCO Cisco Systems Inc. | 0.36% | 44,709 | $2.2M | Add +28.1% |
| SBUX Starbucks Corp. | 0.36% | 24,010 | $2.2M | Add +28.9% |
| GE General Electric | 0.35% | 12,146 | $2.1M | Add +4.7% |
| OBIL F/M US Treasury 12 Month Bil | 0.35% | 42,630 | $2.1M | Add +25.0% |
| JKHY Jack Henry & Associates Inc. filed as HENRY JACK & ASSOC INC | 0.34% | 12,138 | $2.1M | Reduce -5.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.34% | 4,027 | $2.1M | Reduce -2.4% |
| VYM Vanguard High DVD Yield ETF | 0.34% | 17,088 | $2.1M | Reduce -29.0% |
| SCHP Schwab U.S. Tips ETF | 0.34% | 39,571 | $2.1M | Reduce -7.5% |
| BA The Boeing Co. | 0.33% | 10,433 | $2.0M | Add +31.6% |
| ABBV Abbvie Inc. | 0.32% | 10,812 | $2.0M | Add +95.8% |
| WMT Walmart Inc. | 0.32% | 32,265 | $1.9M | Add +364.4% |
| TGT Target Corp. | 0.31% | 10,830 | $1.9M | Add +112.7% |
| MA Mastercard Inc. Class A | 0.31% | 3,973 | $1.9M | Add +8.8% |
| BABA Alibaba Group Holding-SP ADR | 0.31% | 26,206 | $1.9M | Add +756.1% |
| ETO Eaton Vance T/A GLBL DVD Opp | 0.31% | 75,193 | $1.9M | Reduce -3.2% |
| ADM Archer-Daniels-Midland Co. | 0.30% | 29,381 | $1.9M | Add +88.5% |
| IVV iShares Core S&P 500 ETF | 0.30% | 3,539 | $1.9M | Reduce -1.2% |
| AMGN Amgen Inc. | 0.30% | 6,451 | $1.8M | Add +165.2% |
| CP Canadian Pacific Kansas City | 0.29% | 19,984 | $1.8M | Add +172.0% |
| PFE Pfizer Inc. | 0.29% | 63,008 | $1.7M | Reduce -2.5% |
| VZ Verizon Communications Inc. | 0.28% | 41,420 | $1.7M | Add +112.9% |
| ORCL Oracle Corp. | 0.28% | 13,821 | $1.7M | Add +44.7% |
| QLYS Qualys Inc. | 0.27% | 9,874 | $1.6M | Reduce -13.2% |
| SDVY First Trust Smid Cap Rising | 0.26% | 46,601 | $1.6M | New |
| CHD Church & Dwight Co. Inc. | 0.26% | 15,535 | $1.6M | Reduce -8.3% |
| VKTX Viking Therapeutics Inc. | 0.26% | 19,588 | $1.6M | New |
| EYLD Cambria Emerg Shrhldr Yield | 0.26% | 46,941 | $1.6M | Add +18.9% |
| ROST Ross Stores Inc. | 0.26% | 10,725 | $1.6M | Reduce -2.9% |
| MBIN Merchants Bancorp | 0.26% | 36,400 | $1.6M | New |
| AVK Advent Convert & Income | 0.26% | 131,442 | $1.6M | Reduce -1.9% |
| INTC Intel Corp. | 0.26% | 35,500 | $1.6M | Add +2.4% |
| AMT American Tower Corp. | 0.25% | 7,808 | $1.5M | Add +66.2% |
| SYY Sysco Corp. | 0.25% | 18,903 | $1.5M | Add +0.0% |
| SHAK Shake Shack Inc. Class A | 0.25% | 14,698 | $1.5M | Reduce -1.6% |
| RBCAA Republic Bancorp Inc. Class A | 0.25% | 29,597 | $1.5M | Add +0.8% |
| MUX McEwen Inc. | 0.24% | 151,276 | $1.5M | Add +7.0% |
| MPC Marathon Petroleum Corp. | 0.24% | 7,193 | $1.4M | Add +220.7% |
| EMR Emerson Electric Co. | 0.23% | 12,670 | $1.4M | Add +2.1% |
| DE Deere & Co. | 0.23% | 3,498 | $1.4M | New |
| IEF iShares 7-10 Year Treasury B | 0.23% | 15,161 | $1.4M | Add +46.0% |
| WTW Willis Towers Watson PLC | 0.23% | 5,175 | $1.4M | Reduce -6.1% |
| BTI British American Tob-SP ADR | 0.23% | 46,220 | $1.4M | Add +5.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.23% | 7,281 | $1.4M | Add +149.7% |
| DCI Donaldson Co. Inc. | 0.23% | 18,554 | $1.4M | No change |
| FDS Factset Research Systems Inc. | 0.22% | 2,913 | $1.3M | Reduce -15.5% |
| ET Energy Transfer LP | 0.21% | 83,372 | $1.3M | Reduce -4.6% |
| USB US Bancorp | 0.21% | 28,520 | $1.3M | Add +11.1% |
| TLT iShares 20+ Year Treasury BD | 0.21% | 13,440 | $1.3M | New |
Other holdings (1): bonds, preferreds, convertibles and warrants · $2K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | 112,000 | $2K | Add +34.9% |
Total filed on the 13F, all lines: $613.4M.
Portfolio Sells Q4 2023 → Q1 2024
| FORH Formidable ETF | Reduce -10.1% | 4.32% | −1.47 |
| KONG Formidable Fortress ETF | Reduce -7.4% | 4.20% | −1.31 |
| CHE Chemed Corp. | Reduce -2.4% | 2.51% | −0.47 |
| GGN Gamco GLBL Gold NTRL Res Inc. | Reduce -9.9% | 1.21% | −0.46 |
| XEXGX Eaton Vance Tax-Managed Glob | Reduce -4.1% | 1.58% | −0.41 |
| TBIL F/M US Treasury 3 Month Bill | Reduce -25.3% | 0.41% | −0.29 |
| JPST JPMorgan Ultra-Short Income | Reduce -10.7% | 0.66% | −0.28 |
| RSP Invesco S&P 500 Equal Weight | Reduce -82.2% | 0.05% | −0.26 |
| VYM Vanguard High DVD Yield ETF | Reduce -29.0% | 0.34% | −0.22 |
| QLYS Qualys Inc. | Reduce -13.2% | 0.27% | −0.20 |
| SYBT Stock Yards Bancorp Inc. | Reduce -10.0% | 0.38% | −0.19 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Reduce -3.9% | 0.75% | −0.19 |
| HDV iShares Core High Dividend E | Reduce -2.9% | 0.80% | −0.17 |
| PSA Public Storage | Reduce -23.8% | 0.19% | −0.14 |
| NEM Newmont Corp. | Reduce -2.0% | 0.12% | −0.13 |
| SCHP Schwab U.S. Tips ETF | Reduce -7.5% | 0.34% | −0.13 |
| FDS Factset Research Systems Inc. | Reduce -15.5% | 0.22% | −0.13 |
| MO Altria Group Inc. | Reduce -1.6% | 0.58% | −0.11 |
| KNX Knight-Swift Transportation | Reduce -13.1% | 0.20% | −0.11 |
| TECH Bio-Techne Corp. | Reduce -9.1% | 0.19% | −0.10 |
| SILV Silvercrest Metals Inc. | Sold out | 0.00% | −0.10 |
| PFE Pfizer Inc. | Reduce -2.5% | 0.29% | −0.10 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -50.6% | 0.07% | −0.10 |
| JKHY Jack Henry & Associates Inc. | Reduce -5.9% | 0.34% | −0.09 |
| MKTX Marketaxess Holdings Inc. | Reduce -4.8% | 0.11% | −0.09 |
| PETS Petmed Express Inc. | Reduce -73.3% | 0.01% | −0.09 |
| PYPL PayPal Holdings Inc. | Reduce -1.3% | 0.47% | −0.09 |
| DK Delek US Holdings Inc. | Sold out | 0.00% | −0.08 |
| BIP Brookfield Infrastructure Pa | Reduce -28.8% | 0.10% | −0.08 |
| ETO Eaton Vance T/A GLBL DVD Opp | Reduce -3.2% | 0.31% | −0.07 |
| QCOM Qualcomm Inc. | Reduce -4.1% | 0.52% | −0.07 |
| CHD Church & Dwight Co. Inc. | Reduce -8.3% | 0.26% | −0.07 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.4% | 0.34% | −0.06 |
| CTAS Cintas Corp. | Reduce -28.9% | 0.11% | −0.06 |
| ROST Ross Stores Inc. | Reduce -2.9% | 0.26% | −0.06 |
| AQN Algonquin Power & Utilities | Reduce -17.0% | 0.11% | −0.06 |
| AVK Advent Convert & Income | Reduce -1.9% | 0.26% | −0.06 |
| DIAX Nuveen Dow 30 Dynamic Overwr | Reduce -13.7% | 0.14% | −0.06 |
| ARLP Alliance Resource Partners | Reduce -5.2% | 0.13% | −0.06 |
| GLPI Gaming and Leisure Propertie | Reduce -4.0% | 0.13% | −0.05 |
| GWW WW Grainger Inc. | Reduce -5.7% | 0.53% | −0.05 |
| IVV iShares Core S&P 500 ETF | Reduce -1.2% | 0.30% | −0.05 |
| RPRX Royalty Pharma PLC Class A | Reduce -7.8% | 0.19% | −0.05 |
| ATR Aptargroup Inc. | Reduce -19.5% | 0.14% | −0.05 |
| MSM MSC Industrial Direct Co. Class A | Reduce -18.3% | 0.08% | −0.05 |
| GPC Genuine Parts Co. | Reduce -11.0% | 0.17% | −0.05 |
| HDB HDFC Bank Ltd.-ADR | Sold out | 0.00% | −0.05 |
| VOO Vanguard S&P 500 ETF | Reduce -15.0% | 0.13% | −0.05 |
| PSP Invesco Global Listed Privat | Sold out | 0.00% | −0.05 |
| DGRO iShares Core Dividend Growth | Reduce -27.1% | 0.07% | −0.05 |
Portfolio Buys Q4 2023 → Q1 2024
| NVDA Nvidia Corp. | Add +36.6% | 2.04% | +0.99 |
| LLY Eli Lilly & Co. | Add +140.5% | 1.19% | +0.72 |
| MSFT Microsoft Corp. | Add +43.3% | 3.25% | +0.67 |
| JPM JPMorgan Chase & Co. | Add +180.9% | 0.99% | +0.61 |
| NEE Nextera Energy Inc. | Add +544.6% | 0.69% | +0.56 |
| SPGP Invesco S&P 500 Garp ETF | New | 0.54% | +0.54 |
| ACN Accenture PLC Class A | New | 0.45% | +0.45 |
| JD Jd.com Inc.-ADR | New | 0.44% | +0.44 |
| QUAL iShares MSCI USA Quality Fac | Add +186.6% | 0.72% | +0.44 |
| HD Home Depot Inc. | Add +136.1% | 0.81% | +0.42 |
| AMZN Amazon.com Inc. | Add +84.5% | 0.95% | +0.40 |
| V Visa Inc. Class A | Add +340.3% | 0.52% | +0.38 |
| GOOG Alphabet Inc. Class C | Add +85.7% | 0.83% | +0.30 |
| META Meta Platforms Inc. Class A | Add +7.0% | 2.06% | +0.28 |
| UNH Unitedhealth Group Inc. | Add +275.1% | 0.42% | +0.27 |
| SDVY First Trust Smid Cap Rising | New | 0.26% | +0.26 |
| VKTX Viking Therapeutics Inc. | New | 0.26% | +0.26 |
| BABA Alibaba Group Holding-SP ADR | Add +756.1% | 0.31% | +0.26 |
| AVGO Broadcom Inc. | Add +204.1% | 0.40% | +0.26 |
| MBIN Merchants Bancorp | New | 0.26% | +0.26 |
| JNJ Johnson & Johnson | Add +88.6% | 0.74% | +0.25 |
| WMT Walmart Inc. | Add +364.4% | 0.32% | +0.24 |
| GOOGL Alphabet Inc. Class A | Add +89.7% | 0.62% | +0.23 |
| DE Deere & Co. | New | 0.23% | +0.23 |
| TLT iShares 20+ Year Treasury BD | New | 0.21% | +0.21 |
| MCD McDonald's Corp. | Add +132.4% | 0.42% | +0.18 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +42.0% | 0.72% | +0.17 |
| CB Chubb Ltd. | New | 0.17% | +0.17 |
| GGG Graco Inc. | New | 0.17% | +0.17 |
| ETN Eaton Corp. PLC | New | 0.17% | +0.17 |
| GBTC Grayscale Bitcoin Trust ETF | New | 0.17% | +0.17 |
| MPC Marathon Petroleum Corp. | Add +220.7% | 0.24% | +0.17 |
| CP Canadian Pacific Kansas City | Add +172.0% | 0.29% | +0.17 |
| RJF Raymond James Financial Inc. | New | 0.16% | +0.16 |
| TGT Target Corp. | Add +112.7% | 0.31% | +0.16 |
| GNTX Gentex Corp. | New | 0.16% | +0.16 |
| WPM Wheaton Precious Metals Corp. | New | 0.16% | +0.16 |
| AMGN Amgen Inc. | Add +165.2% | 0.30% | +0.15 |
| NDSN Nordson Corp. | New | 0.15% | +0.15 |
| MRK Merck & Co. Inc. | Add +51.0% | 0.49% | +0.15 |
| RS Reliance Inc. | New | 0.15% | +0.15 |
| EL Estee Lauder Companies Class A | New | 0.15% | +0.15 |
| ABBV Abbvie Inc. | Add +95.8% | 0.32% | +0.14 |
| CPT Camden Property Trust | New | 0.14% | +0.14 |
| OKE Oneok Inc. | New | 0.14% | +0.14 |
| PEP Pepsico Inc. | Add +64.1% | 0.55% | +0.14 |
| RHI Robert Half Inc. | New | 0.14% | +0.14 |
| CTSH Cognizant Tech Solutions-A | New | 0.13% | +0.13 |
| WST West Pharmaceutical Services | New | 0.13% | +0.13 |
| CTRA Coterra Energy Inc. | New | 0.13% | +0.13 |
Notes & Other Activity Q4 2023 → Q1 2024
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | Add +34.9% | 112,000 | $2K |
| ALTUW Altitude Acq Class A -CW27 | *W EXP 11/30/202 | Sold out | 30,000 | $690before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 384 | $626.1M | AAPL, PG, NVDA, KONG, FORH |
| Q1 2026 | 378 | $646.0M | AAPL, PG, NVDA, MSFT, KONG |
| Q4 2025 | 391 | $685.7M | AAPL, PG, NVDA, MSFT, KONG |
| Q3 2025 | 386 | $633.6M | PG, AAPL, MSFT, NVDA, META |
| Q2 2025 | 382 | $597.2M | PG, AAPL, KONG, FORH, MSFT |
| Q1 2025 | 382 | $597.5M | PG, AAPL, KONG, FORH, MSFT |
| Q4 2024 | 372 | $608.9M | AAPL, PG, KONG, MSFT, NVDA |
| Q3 2024 | 368 | $626.0M | PG, AAPL, KONG, FORH, MSFT |
| Q2 2024 | 393 | $618.1M | PG, AAPL, KONG, MSFT, FORH |
| Q1 2024 | 388 | $613.4M | PG, AAPL, FORH, KONG, MSFT |