Formidable Asset Management, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 8, 2024), Formidable Asset Management, LLC reported 393 stock positions worth $618.1 million. Its top holding was Procter & Gamble (PG) at 7.9% of the portfolio, followed by Apple (AAPL, 7.7%) and Formidable Fortress ETF (KONG, 3.5%). Compared with Q1 2024, it opened 52 new positions, sold out of 48, added to 172 and reduced 148. The biggest buy was Apple (AAPL, shares +1%) and the biggest sale Formidable ETF (FORH, shares −13%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001592613
- Portfolio Value
- $618.1M (Q2 2024)
- SEC Filing
- 0001592613-24-000004 ↗ filed Aug 8, 2024
Holdings Value
Holdings 393 stocks · $618.1M
| PG The Procter & Gamble Co. | 7.95% | 297,946 | $49.1M | Reduce -1.1% |
| AAPL Apple Inc. | 7.73% | 226,707 | $47.7M | Add +0.8% |
| KONG Formidable Fortress ETF | 3.54% | 814,313 | $21.8M | Reduce -12.5% |
| MSFT Microsoft Corp. | 3.50% | 48,409 | $21.6M | Add +2.1% |
| FORH Formidable ETF | 3.45% | 980,298 | $21.3M | Reduce -12.6% |
| NVDA Nvidia Corp. | 2.97% | 148,817 | $18.4M | Add +7.4% |
| META Meta Platforms Inc. Class A | 2.15% | 26,385 | $13.3M | Add +1.4% |
| CHE Chemed Corp. | 1.95% | 22,226 | $12.1M | Reduce -7.4% |
| XEXGX Eaton Vance Tax-Managed Glob | 1.55% | 1,136,823 | $9.6M | Reduce -4.4% |
| FLUX Flux Power Holdings Inc. filed as FLUX PWR HLDGS INC | 1.40% | 2,856,143 | $8.7M | Reduce -7.9% |
| LLY Eli Lilly & Co. | 1.35% | 9,206 | $8.3M | Reduce -1.7% |
| XOM Exxon Mobil Corp. | 1.32% | 70,724 | $8.1M | Add +87.5% |
| GGN Gamco GLBL Gold NTRL Res Inc. | 1.18% | 1,804,576 | $7.3M | Reduce -5.9% |
| GOOG Alphabet Inc. Class C | 1.13% | 38,218 | $7.0M | Add +14.9% |
| AMZN Amazon.com Inc. | 1.08% | 34,514 | $6.7M | Add +6.7% |
| QUAL iShares MSCI USA Quality Fac | 1.00% | 36,151 | $6.2M | Add +34.0% |
| JPM JPMorgan Chase & Co. | 1.00% | 30,421 | $6.2M | Add +0.8% |
| ACTG Acacia Research Corp. | 0.97% | 1,192,179 | $6.0M | Reduce -23.4% |
| HDV iShares Core High Dividend E | 0.79% | 45,066 | $4.9M | Add +1.4% |
| GOOGL Alphabet Inc. Class A | 0.78% | 26,541 | $4.8M | Add +5.2% |
| NEE Nextera Energy Inc. | 0.74% | 64,939 | $4.6M | Reduce -1.9% |
| HD Home Depot Inc. | 0.73% | 13,123 | $4.5M | Add +0.8% |
| DTH Wisdomtree International Hig | 0.72% | 115,296 | $4.4M | Add +38.0% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.72% | 189,858 | $4.4M | Reduce -2.8% |
| JNJ Johnson & Johnson | 0.70% | 29,772 | $4.4M | Add +3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.70% | 10,600 | $4.3M | Add +0.7% |
| CVX Chevron Corp. | 0.69% | 27,395 | $4.3M | Add +3.8% |
| MO Altria Group Inc. | 0.57% | 77,825 | $3.5M | Reduce -5.0% |
| JPST JPMorgan Ultra-Short Income | 0.56% | 68,636 | $3.5M | Reduce -13.8% |
| ADBE Adobe Inc. | 0.54% | 5,997 | $3.3M | Add +32.1% |
| PEP Pepsico Inc. | 0.53% | 19,952 | $3.3M | Add +2.7% |
| QCOM Qualcomm Inc. | 0.53% | 16,481 | $3.3M | Reduce -12.8% |
| TSLA Tesla Inc. | 0.53% | 16,505 | $3.3M | Add +6.6% |
| V Visa Inc. Class A | 0.53% | 12,380 | $3.2M | Add +8.1% |
| AVGO Broadcom Inc. | 0.52% | 1,986 | $3.2M | Add +8.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.49% | 75,951 | $3.0M | Reduce -2.4% |
| MRK Merck & Co. Inc. | 0.47% | 23,487 | $2.9M | Add +2.6% |
| UNH Unitedhealth Group Inc. | 0.45% | 5,418 | $2.8M | Add +5.0% |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.42% | 2,867 | $2.6M | Reduce -10.0% |
| VYM Vanguard High DVD Yield ETF | 0.41% | 21,563 | $2.6M | Add +26.2% |
| GD General Dynamics Corp. | 0.41% | 8,733 | $2.5M | Reduce -3.3% |
| TLT iShares 20+ Year Treasury BD | 0.40% | 27,230 | $2.5M | Add +102.6% |
| ACN Accenture PLC Class A | 0.40% | 8,160 | $2.5M | Add +2.4% |
| MCD McDonald's Corp. | 0.39% | 9,560 | $2.4M | Add +5.8% |
| NKE Nike Inc. Class B | 0.39% | 32,044 | $2.4M | Reduce -3.3% |
| TBIL F/M US Treasury 3 Month Bill | 0.39% | 47,615 | $2.4M | Reduce -5.4% |
| SPGP Invesco S&P 500 Garp ETF | 0.38% | 23,000 | $2.4M | Reduce -25.4% |
| WSM Williams-Sonoma Inc. | 0.38% | 8,247 | $2.3M | Reduce -20.9% |
| SDVY First Trust Smid Cap Rising | 0.38% | 69,522 | $2.3M | Add +49.2% |
| PYPL PayPal Holdings Inc. | 0.36% | 38,240 | $2.2M | Reduce -11.3% |
| BABA Alibaba Group Holding-SP ADR | 0.36% | 30,783 | $2.2M | Add +17.5% |
| WMT Walmart Inc. | 0.36% | 32,684 | $2.2M | Add +1.3% |
| AMGN Amgen Inc. | 0.36% | 7,056 | $2.2M | Add +9.4% |
| DELL Dell Technologies -C | 0.35% | 15,659 | $2.2M | Add +384.1% |
| OBIL F/M US Treasury 12 Month Bil | 0.34% | 41,715 | $2.1M | Reduce -2.1% |
| SYBT Stock Yards Bancorp Inc. | 0.33% | 41,425 | $2.1M | Reduce -14.0% |
| NEM Newmont Corp. | 0.33% | 48,137 | $2.0M | Add +72.6% |
| CSCO Cisco Systems Inc. | 0.33% | 42,305 | $2.0M | Reduce -5.4% |
| VEA Vanguard Ftse Developed ETF | 0.32% | 40,622 | $2.0M | Add +389.2% |
| JD Jd.com Inc.-ADR | 0.32% | 76,745 | $2.0M | Reduce -22.6% |
| ORCL Oracle Corp. | 0.31% | 13,673 | $1.9M | Reduce -1.1% |
| IVV iShares Core S&P 500 ETF | 0.31% | 3,520 | $1.9M | Reduce -0.5% |
| ABBV Abbvie Inc. | 0.31% | 11,087 | $1.9M | Add +2.5% |
| ETO Eaton Vance T/A GLBL DVD Opp | 0.30% | 73,318 | $1.9M | Reduce -2.5% |
| MA Mastercard Inc. Class A | 0.29% | 4,092 | $1.8M | Add +3.0% |
| JKHY Jack Henry & Associates Inc. filed as HENRY JACK & ASSOC INC | 0.29% | 10,866 | $1.8M | Reduce -10.5% |
| SBUX Starbucks Corp. | 0.29% | 22,692 | $1.8M | Reduce -5.5% |
| VZ Verizon Communications Inc. | 0.28% | 42,604 | $1.8M | Add +2.9% |
| TDVG T Rowe Price Dividend Growth | 0.28% | 45,355 | $1.7M | New |
| TGT Target Corp. | 0.28% | 11,740 | $1.7M | Add +8.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.28% | 4,169 | $1.7M | Add +3.5% |
| GE General Electric filed as GE AEROSPACE | 0.28% | 10,730 | $1.7M | Reduce -11.7% |
| BTE Baytex Energy Corp. | 0.28% | 488,830 | $1.7M | Reduce -1.6% |
| PFE Pfizer Inc. | 0.27% | 59,330 | $1.7M | Reduce -5.8% |
| BA The Boeing Co. | 0.26% | 8,813 | $1.6M | Reduce -15.5% |
| RBCAA Republic Bancorp Inc. Class A | 0.26% | 29,828 | $1.6M | Add +0.8% |
| CP Canadian Pacific Kansas City | 0.26% | 20,189 | $1.6M | Add +1.0% |
| LAR Lithium Americas Argentina C | 0.25% | 482,346 | $1.5M | Reduce -14.7% |
| AVK Advent Convert & Income | 0.25% | 128,465 | $1.5M | Reduce -2.3% |
| ADM Archer-Daniels-Midland Co. | 0.25% | 25,211 | $1.5M | Reduce -14.2% |
| IEF iShares 7-10 Year Treasury B | 0.25% | 16,226 | $1.5M | Add +7.0% |
| CHD Church & Dwight Co. Inc. | 0.24% | 14,474 | $1.5M | Reduce -6.8% |
| DE Deere & Co. | 0.24% | 3,997 | $1.5M | Add +14.3% |
| MBIN Merchants Bancorp | 0.24% | 36,400 | $1.5M | No change |
| EMR Emerson Electric Co. | 0.24% | 13,348 | $1.5M | Add +5.3% |
| EYLD Cambria Emerg Shrhldr Yield | 0.23% | 41,207 | $1.4M | Reduce -12.2% |
| ROST Ross Stores Inc. | 0.23% | 9,756 | $1.4M | Reduce -9.0% |
| AMT American Tower Corp. | 0.23% | 7,260 | $1.4M | Reduce -7.0% |
| DUK Duke Energy Corp. | 0.23% | 14,068 | $1.4M | Add +14.9% |
| BTI British American Tob-SP ADR | 0.22% | 44,452 | $1.4M | Reduce -3.8% |
| SCHX Schwab US Large-Cap ETF | 0.22% | 21,309 | $1.4M | Add +467.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.22% | 7,887 | $1.4M | Add +8.3% |
| SYY Sysco Corp. | 0.22% | 19,102 | $1.4M | Add +1.1% |
| VKTX Viking Therapeutics Inc. | 0.22% | 25,720 | $1.4M | Add +31.3% |
| DCI Donaldson Co. Inc. | 0.21% | 18,572 | $1.3M | Add +0.1% |
| BKNG Booking Holdings Inc. | 0.21% | 328 | $1.3M | Reduce -1.2% |
| MPC Marathon Petroleum Corp. | 0.21% | 7,367 | $1.3M | Add +2.4% |
| ET Energy Transfer LP | 0.21% | 78,325 | $1.3M | Reduce -6.0% |
| ADP Automatic Data Processing | 0.21% | 5,312 | $1.3M | Add +12.7% |
| SHAK Shake Shack Inc. Class A | 0.20% | 14,025 | $1.3M | Reduce -4.6% |
Options reported separately and not counted above: HYG US 07/19/24 P75.5 puts ($353K).
Other holdings (1): bonds, preferreds, convertibles and warrants · $1K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | 88,000 | $1K | Reduce -21.4% |
Total filed on the 13F, all lines: $618.1M.
Portfolio Sells Q1 2024 → Q2 2024
| FORH Formidable ETF | Reduce -12.6% | 3.45% | −0.87 |
| FLUX Flux Power Holdings Inc. | Reduce -7.9% | 1.40% | −0.84 |
| PXD Pioneer Natural Resources Co. | Sold out | 0.00% | −0.72 |
| KONG Formidable Fortress ETF | Reduce -12.5% | 3.54% | −0.67 |
| CHE Chemed Corp. | Reduce -7.4% | 1.95% | −0.56 |
| ACTG Acacia Research Corp. | Reduce -23.4% | 0.97% | −0.38 |
| LAC Lithium Americas Corp. | Reduce -12.9% | 0.19% | −0.37 |
| LAR Lithium Americas Argentina C | Reduce -14.7% | 0.25% | −0.25 |
| SCHP Schwab U.S. Tips ETF | Reduce -65.7% | 0.11% | −0.22 |
| MUX McEwen Inc. | Reduce -85.6% | 0.03% | −0.21 |
| FEI First Trust MLP and Energy I | Sold out | 0.00% | −0.20 |
| WSM Williams-Sonoma Inc. | Reduce -20.9% | 0.38% | −0.16 |
| SCTXX Schwab Amt Tax FR MNY-Ultra | Reduce -95.5% | 0.01% | −0.16 |
| SPGP Invesco S&P 500 Garp ETF | Reduce -25.4% | 0.38% | −0.15 |
| NDSN Nordson Corp. | Sold out | 0.00% | −0.15 |
| RHI Robert Half Inc. | Sold out | 0.00% | −0.14 |
| JD Jd.com Inc.-ADR | Reduce -22.6% | 0.32% | −0.12 |
| NKE Nike Inc. Class B | Reduce -3.3% | 0.39% | −0.12 |
| PYPL PayPal Holdings Inc. | Reduce -11.3% | 0.36% | −0.11 |
| GWW WW Grainger Inc. | Reduce -10.0% | 0.42% | −0.11 |
| CPT Camden Property Trust | Reduce -77.4% | 0.04% | −0.11 |
| ETHE Grayscale Ethereum Staking E | Sold out | 0.00% | −0.10 |
| GDLC Grayscale Coindesk 5 ETF | Sold out | 0.00% | −0.10 |
| JPST JPMorgan Ultra-Short Income | Reduce -13.8% | 0.56% | −0.09 |
| PSCE Invesco S&P Smallcap Energy | Sold out | 0.00% | −0.09 |
| MKTW Marketwise Inc. | Reduce -11.2% | 0.12% | −0.08 |
| INTC Intel Corp. | Reduce -2.1% | 0.17% | −0.08 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Reduce -47.7% | 0.09% | −0.08 |
| QLYS Qualys Inc. | Reduce -15.3% | 0.19% | −0.08 |
| SBUX Starbucks Corp. | Reduce -5.5% | 0.29% | −0.07 |
| GE General Electric | Reduce -11.7% | 0.28% | −0.07 |
| BA The Boeing Co. | Reduce -15.5% | 0.26% | −0.07 |
| EME Emcor Group Inc. | Reduce -40.4% | 0.11% | −0.07 |
| VGLT Vanguard Long-Term Treasury | Sold out | 0.00% | −0.07 |
| BCAB Bioatla Inc. | Reduce -28.1% | 0.02% | −0.06 |
| ADM Archer-Daniels-Midland Co. | Reduce -14.2% | 0.25% | −0.06 |
| GGG Graco Inc. | Reduce -10.2% | 0.11% | −0.06 |
| GIS General Mills Inc. | Reduce -29.4% | 0.10% | −0.06 |
| WPM Wheaton Precious Metals Corp. | Reduce -40.9% | 0.10% | −0.05 |
| EL Estee Lauder Companies Class A | Reduce -7.9% | 0.09% | −0.05 |
| JKHY Jack Henry & Associates Inc. | Reduce -10.5% | 0.29% | −0.05 |
| CVS CVS Health Corp. | Reduce -14.9% | 0.09% | −0.05 |
| CTMX Cytomx Therapeutics Inc. | Reduce -10.4% | 0.05% | −0.05 |
| SYBT Stock Yards Bancorp Inc. | Reduce -14.0% | 0.33% | −0.05 |
| GNTX Gentex Corp. | Reduce -24.9% | 0.11% | −0.05 |
| WFC Wells Fargo & Co. | Reduce -41.8% | 0.07% | −0.05 |
| KR Kroger Co. | Reduce -30.7% | 0.07% | −0.05 |
| SWKS Skyworks Solutions Inc. | Sold out | 0.00% | −0.05 |
| UTHR United Therapeutics Corp. | Reduce -53.6% | 0.08% | −0.05 |
| SHAK Shake Shack Inc. Class A | Reduce -4.6% | 0.20% | −0.05 |
Portfolio Buys Q1 2024 → Q2 2024
| AAPL Apple Inc. | Add +0.8% | 7.73% | +1.44 |
| NVDA Nvidia Corp. | Add +7.4% | 2.97% | +0.93 |
| XOM Exxon Mobil Corp. | Add +87.5% | 1.32% | +0.60 |
| GOOG Alphabet Inc. Class C | Add +14.9% | 1.13% | +0.31 |
| DELL Dell Technologies -C | Add +384.1% | 0.35% | +0.29 |
| TDVG T Rowe Price Dividend Growth | New | 0.28% | +0.28 |
| QUAL iShares MSCI USA Quality Fac | Add +34.0% | 1.00% | +0.28 |
| VEA Vanguard Ftse Developed ETF | Add +389.2% | 0.32% | +0.26 |
| MSFT Microsoft Corp. | Add +2.1% | 3.50% | +0.25 |
| NEM Newmont Corp. | Add +72.6% | 0.33% | +0.21 |
| TLT iShares 20+ Year Treasury BD | Add +102.6% | 0.40% | +0.20 |
| EIPI FT Energy Income ETF | New | 0.20% | +0.20 |
| MUB iShares National Muni Bond E | New | 0.19% | +0.19 |
| JGRO JPMorgan Active Growth ETF | New | 0.19% | +0.19 |
| SCHX Schwab US Large-Cap ETF | Add +467.8% | 0.22% | +0.18 |
| DTH Wisdomtree International Hig | Add +38.0% | 0.72% | +0.18 |
| ADBE Adobe Inc. | Add +32.1% | 0.54% | +0.16 |
| GOOGL Alphabet Inc. Class A | Add +5.2% | 0.78% | +0.16 |
| VTV Vanguard Mrngstr Val ETF-Aui | New | 0.14% | +0.14 |
| VUG Vanguard Mrngstar GR ETF-Sui | New | 0.14% | +0.14 |
| AMZN Amazon.com Inc. | Add +6.7% | 1.08% | +0.13 |
| SCHG Schwab US Large-Cap Growth | New | 0.12% | +0.12 |
| AVGO Broadcom Inc. | Add +8.1% | 0.52% | +0.12 |
| BND Vanguard Total Bond Market | New | 0.11% | +0.11 |
| SDVY First Trust Smid Cap Rising | Add +49.2% | 0.38% | +0.11 |
| SCHV Schwab US Large-Cap Value | New | 0.11% | +0.11 |
| VWO Vanguard Ftse Emerging Marke | Add +304.5% | 0.14% | +0.10 |
| META Meta Platforms Inc. Class A | Add +1.4% | 2.15% | +0.09 |
| SEIM Sei Qim US Large Cap Momentu | New | 0.09% | +0.09 |
| IDEV iShares Core MSCI Dev MKTS | New | 0.09% | +0.09 |
| SEIV Sei Qim US Large Cap Value A | New | 0.09% | +0.09 |
| SPHY SS SPDR P High Yield ETF | New | 0.09% | +0.09 |
| SCHA Schwab US Small-Cap ETF | New | 0.09% | +0.09 |
| ATO Atmos Energy Corp. | New | 0.09% | +0.09 |
| MAA Mid-America Apartment Comm | New | 0.09% | +0.09 |
| TSLA Tesla Inc. | Add +6.6% | 0.53% | +0.08 |
| IBIT iShares Bitcoin Trust ETF | New | 0.08% | +0.08 |
| VYM Vanguard High DVD Yield ETF | Add +26.2% | 0.41% | +0.08 |
| KWEB Kranesh Csi China Internet | Add +93.3% | 0.15% | +0.07 |
| EXPE Expedia Group Inc. | Add +80.8% | 0.18% | +0.07 |
| BNDX Vanguard Total Intl Bond ETF | New | 0.07% | +0.07 |
| VTIP Vanguard Short-Term Tips | New | 0.07% | +0.07 |
| VWOB Vanguard Emerg MKTS Gov BND | New | 0.06% | +0.06 |
| BFIX Build Bond Innovation ETF | New | 0.06% | +0.06 |
| AXP American Express Co. | New | 0.06% | +0.06 |
| JNPR Juniper Networks Inc. | New | 0.06% | +0.06 |
| AMGN Amgen Inc. | Add +9.4% | 0.36% | +0.06 |
| EMLC Vaneck JPM Em Local Curr BND | New | 0.06% | +0.06 |
| VRT Vertiv Holdings Co. Class A | New | 0.05% | +0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.05% | +0.05 |
Options Activity Q1 2024 → Q2 2024
| HYG US 07/19/24 P75.5 | put | New | 750 | $353K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q1 2024 → Q2 2024
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | Reduce -21.4% | 88,000 | $1K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 384 | $626.1M | AAPL, PG, NVDA, KONG, FORH |
| Q1 2026 | 378 | $646.0M | AAPL, PG, NVDA, MSFT, KONG |
| Q4 2025 | 391 | $685.7M | AAPL, PG, NVDA, MSFT, KONG |
| Q3 2025 | 386 | $633.6M | PG, AAPL, MSFT, NVDA, META |
| Q2 2025 | 382 | $597.2M | PG, AAPL, KONG, FORH, MSFT |
| Q1 2025 | 382 | $597.5M | PG, AAPL, KONG, FORH, MSFT |
| Q4 2024 | 372 | $608.9M | AAPL, PG, KONG, MSFT, NVDA |
| Q3 2024 | 368 | $626.0M | PG, AAPL, KONG, FORH, MSFT |
| Q2 2024 | 393 | $618.1M | PG, AAPL, KONG, MSFT, FORH |
| Q1 2024 | 388 | $613.4M | PG, AAPL, FORH, KONG, MSFT |