Formidable Asset Management, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 29, 2025), Formidable Asset Management, LLC reported 386 stock positions worth $633.6 million. Its top holding was Procter & Gamble (PG) at 7.3% of the portfolio, followed by Apple (AAPL, 6.6%) and Microsoft (MSFT, 3.8%). Compared with Q2 2025, it opened 33 new positions, sold out of 29, added to 128 and reduced 157. The biggest buy was Meta Platforms Class A (META, shares +2%) and the biggest sale Apple (AAPL, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001592613
- Portfolio Value
- $633.6M (Q3 2025)
- SEC Filing
- 0001592613-25-000008 ↗ filed Oct 29, 2025
Holdings Value
Holdings 386 stocks · $633.6M
| PG The Procter & Gamble Co. | 7.27% | 289,001 | $46.0M | Reduce -1.5% |
| AAPL Apple Inc. | 6.57% | 203,032 | $41.7M | Reduce -3.5% |
| MSFT Microsoft Corp. | 3.77% | 47,927 | $23.9M | Reduce -0.3% |
| NVDA Nvidia Corp. | 3.63% | 144,879 | $23.0M | Reduce -0.3% |
| META Meta Platforms Inc. Class A | 3.13% | 26,882 | $19.8M | Add +2.5% |
| KONG Formidable Fortress ETF | 3.10% | 662,088 | $19.6M | Reduce -8.5% |
| FORH Formidable ETF | 2.95% | 815,090 | $18.7M | Reduce -6.2% |
| CHE Chemed Corp. | 1.55% | 20,268 | $9.8M | Add +0.0% |
| LLY Eli Lilly & Co. | 1.36% | 11,016 | $8.6M | Add +16.1% |
| XEXGX Eaton Vance Tax-Managed Glob | 1.35% | 980,099 | $8.6M | Reduce -4.1% |
| QUAL iShares MSCI USA Quality Fac | 1.28% | 44,370 | $8.1M | Add +8.3% |
| GOOG Alphabet Inc. Class C | 1.27% | 43,811 | $8.1M | Add +10.5% |
| JPM JPMorgan Chase & Co. | 1.25% | 27,412 | $7.9M | Reduce -1.8% |
| AMZN Amazon.com Inc. | 1.25% | 35,980 | $7.9M | Add +2.4% |
| GGN Gamco GLBL Gold NTRL Res Inc. | 1.11% | 1,604,962 | $7.0M | Reduce -11.3% |
| FLUX Flux Power Holdings Inc. filed as FLUX PWR HLDGS INC | 0.94% | 3,129,157 | $6.0M | Add +4.2% |
| XOM Exxon Mobil Corp. | 0.94% | 54,964 | $5.9M | Reduce -3.5% |
| JPST JPMorgan Ultra-Short Income | 0.91% | 114,318 | $5.8M | Add +33.7% |
| AVGO Broadcom Inc. | 0.90% | 20,761 | $5.7M | Add +6.7% |
| TBIL F/M US Treasury 3 Month Bill | 0.89% | 112,372 | $5.6M | Add +7.8% |
| TSLA Tesla Inc. | 0.89% | 17,658 | $5.6M | Add +6.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.83% | 10,816 | $5.3M | Reduce -0.9% |
| JGRO JPMorgan Active Growth ETF | 0.82% | 60,527 | $5.2M | Add +18.3% |
| BABA Alibaba Group Holding-SP ADR | 0.74% | 41,474 | $4.7M | Add +25.4% |
| GOOGL Alphabet Inc. Class A | 0.72% | 25,937 | $4.6M | Add +0.2% |
| JNJ Johnson & Johnson | 0.70% | 28,124 | $4.4M | Reduce -3.1% |
| NEE Nextera Energy Inc. | 0.69% | 63,423 | $4.4M | Reduce -0.1% |
| V Visa Inc. Class A | 0.69% | 12,293 | $4.4M | Reduce -2.1% |
| HD Home Depot Inc. | 0.67% | 11,650 | $4.3M | Reduce -10.3% |
| VIG Vanguard Dividend Apprec ETF | 0.63% | 19,482 | $4.0M | Add +16.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.60% | 12,933 | $3.8M | Reduce -0.2% |
| CVX Chevron Corp. | 0.60% | 26,358 | $3.8M | Add +2.9% |
| ECAT BlackRock ESG Cap All TRM TR | 0.57% | 226,191 | $3.6M | Add +59.6% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.53% | 138,984 | $3.3M | Reduce -6.6% |
| ACTG Acacia Research Corp. | 0.51% | 960,355 | $3.2M | Add +7.0% |
| ORCL Oracle Corp. | 0.51% | 14,711 | $3.2M | Add +1.7% |
| PEP Pepsico Inc. | 0.50% | 24,102 | $3.2M | Add +4.1% |
| WMT Walmart Inc. | 0.49% | 31,936 | $3.1M | Add +0.8% |
| SDVY First Trust Smid Cap Rising | 0.49% | 87,779 | $3.1M | Add +17.2% |
| ADBE Adobe Inc. | 0.48% | 7,948 | $3.0M | Add +0.0% |
| HDV iShares Core High Dividend E | 0.47% | 25,488 | $3.0M | Reduce -2.0% |
| MCD McDonald's Corp. | 0.47% | 10,151 | $3.0M | Add +1.4% |
| AMD Advanced Micro Devices | 0.46% | 20,538 | $2.9M | Add +17.4% |
| QCOM Qualcomm Inc. | 0.41% | 16,117 | $2.6M | Add +3.6% |
| MO Altria Group Inc. | 0.40% | 43,291 | $2.5M | Reduce -5.7% |
| TDVG T Rowe Price Dividend Growth | 0.39% | 58,599 | $2.5M | Reduce -22.1% |
| DTH Wisdomtree International Hig | 0.39% | 52,961 | $2.5M | Reduce -0.7% |
| VZ Verizon Communications Inc. | 0.37% | 54,850 | $2.4M | Add +6.6% |
| GD General Dynamics Corp. | 0.36% | 7,824 | $2.3M | Reduce -0.7% |
| JD Jd.com Inc.-ADR | 0.35% | 68,607 | $2.2M | Reduce -8.2% |
| RBCAA Republic Bancorp Inc. Class A | 0.35% | 30,592 | $2.2M | Add +0.7% |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.35% | 2,124 | $2.2M | Reduce -6.6% |
| SYBT Stock Yards Bancorp Inc. | 0.34% | 27,466 | $2.2M | Reduce -4.0% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.34% | 45,709 | $2.2M | Reduce -5.0% |
| ACN Accenture PLC Class A | 0.34% | 7,234 | $2.2M | Reduce -7.7% |
| IVV iShares Core S&P 500 ETF | 0.33% | 3,358 | $2.1M | Add +1.4% |
| GE General Electric filed as GE AEROSPACE | 0.33% | 8,009 | $2.1M | Reduce -1.9% |
| DELL Dell Technologies -C | 0.32% | 16,672 | $2.0M | Reduce -18.4% |
| MA Mastercard Inc. Class A | 0.32% | 3,611 | $2.0M | Reduce -2.2% |
| TLT iShares 20+ Year Treasury BD | 0.32% | 22,936 | $2.0M | Add +1.7% |
| DE Deere & Co. | 0.32% | 3,927 | $2.0M | Reduce -0.5% |
| IEF iShares 7-10 Year Treasury B | 0.31% | 20,710 | $2.0M | Reduce -0.2% |
| PYPL PayPal Holdings Inc. | 0.31% | 26,603 | $2.0M | Add +2.4% |
| VYM Vanguard High DVD Yield ETF | 0.30% | 14,480 | $1.9M | Add +0.7% |
| ABBV Abbvie Inc. | 0.30% | 10,394 | $1.9M | Reduce -1.9% |
| BKNG Booking Holdings Inc. | 0.30% | 330 | $1.9M | Add +1.2% |
| OBIL F/M US Treasury 12 Month Bil | 0.30% | 37,806 | $1.9M | Reduce -1.8% |
| RYLD Global X Russell 2000 Cov Class | 0.29% | 125,239 | $1.9M | Reduce -2.5% |
| UNH Unitedhealth Group Inc. | 0.29% | 5,967 | $1.9M | Add +15.7% |
| NFLX Netflix Inc. | 0.28% | 1,330 | $1.8M | Reduce -1.6% |
| AMGN Amgen Inc. | 0.28% | 6,317 | $1.8M | Reduce -18.9% |
| UBER Uber Technologies Inc. | 0.28% | 18,854 | $1.8M | Add +21.2% |
| CRWD CrowdStrike Holdings Inc. Class A | 0.27% | 3,297 | $1.7M | Add +59.8% |
| WSM Williams-Sonoma Inc. | 0.26% | 9,975 | $1.6M | Reduce -12.9% |
| EOG EOG Resources Inc. | 0.26% | 13,565 | $1.6M | Add +3.4% |
| ETO Eaton Vance T/A GLBL DVD Opp | 0.25% | 58,873 | $1.6M | Reduce -3.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.25% | 2,581 | $1.6M | Add +13.6% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.25% | 22,962 | $1.6M | Add +44.0% |
| NEM Newmont Corp. | 0.25% | 26,982 | $1.6M | Reduce -12.1% |
| ETN Eaton Corp. PLC | 0.24% | 4,270 | $1.5M | Add +4.9% |
| EXPE Expedia Group Inc. | 0.24% | 8,932 | $1.5M | Reduce -0.6% |
| FDL First Trust Morn DVD Lead Inc. | 0.23% | 34,960 | $1.5M | Add +8.5% |
| IBIT iShares Bitcoin Trust ETF | 0.23% | 23,810 | $1.5M | Reduce -3.4% |
| SBUX Starbucks Corp. | 0.22% | 15,501 | $1.4M | Reduce -12.1% |
| ABT Abbott Laboratories | 0.22% | 10,336 | $1.4M | Add +0.4% |
| COST Costco Wholesale Corp. | 0.22% | 1,376 | $1.4M | Add +7.0% |
| CP Canadian Pacific Kansas City | 0.21% | 17,137 | $1.4M | Reduce -13.2% |
| NKE Nike Inc. Class B | 0.21% | 18,805 | $1.3M | Reduce -3.3% |
| DUK Duke Energy Corp. | 0.21% | 11,114 | $1.3M | Reduce -4.6% |
| UNP Union Pacific Corp. | 0.21% | 5,656 | $1.3M | Add +1.2% |
| DCI Donaldson Co. Inc. | 0.20% | 18,554 | $1.3M | No change |
| RPRX Royalty Pharma PLC Class A | 0.20% | 36,197 | $1.3M | Add +2.2% |
| PM Philip Morris International | 0.20% | 7,050 | $1.3M | Reduce -3.4% |
| VIGI Vanguard Int Div App Indx FD | 0.20% | 14,231 | $1.3M | Add +19.4% |
| VKTX Viking Therapeutics Inc. | 0.20% | 48,260 | $1.3M | Add +5.2% |
| GS Goldman Sachs Group Inc. | 0.20% | 1,787 | $1.3M | Add +23.5% |
| SHAK Shake Shack Inc. Class A | 0.20% | 8,961 | $1.3M | Reduce -24.1% |
| CB Chubb Ltd. | 0.20% | 4,291 | $1.2M | Reduce -0.5% |
| AMAT Applied Materials Inc. | 0.20% | 6,783 | $1.2M | Add +28.1% |
| GLDM SPDR Gold Minishares Trust | 0.20% | 18,912 | $1.2M | Add +1.9% |
Options reported separately and not counted above: MSTR calls ($8K).
Other holdings (3): bonds, preferreds, convertibles and warrants · $1.4M (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| NEXTERA ENERGY INC (NEE 7.234 11/01/27) | UNIT 11/01/2027 | 23,190 | $1.0M | Add +51.4% |
| KKR & CO INC (KKR 6.25 03/01/28 D) | 6.25 CON SER D | 7,400 | $397K | New |
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | 36,000 | $284 | No change |
Total filed on the 13F, all lines: $635.0M.
Portfolio Sells Q2 2025 → Q3 2025
| AAPL Apple Inc. | Reduce -3.5% | 6.57% | −1.25 |
| PG The Procter & Gamble Co. | Reduce -1.5% | 7.27% | −1.10 |
| KONG Formidable Fortress ETF | Reduce -8.5% | 3.10% | −0.34 |
| GGN Gamco GLBL Gold NTRL Res Inc. | Reduce -11.3% | 1.11% | −0.21 |
| XOM Exxon Mobil Corp. | Reduce -3.5% | 0.94% | −0.20 |
| JD Jd.com Inc.-ADR | Reduce -8.2% | 0.35% | −0.16 |
| FORH Formidable ETF | Reduce -6.2% | 2.95% | −0.15 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.9% | 0.83% | −0.14 |
| AEM Agnico Eagle Mines Ltd. | Sold out | 0.00% | −0.14 |
| AMGN Amgen Inc. | Reduce -18.9% | 0.28% | −0.13 |
| HD Home Depot Inc. | Reduce -10.3% | 0.67% | −0.12 |
| TDVG T Rowe Price Dividend Growth | Reduce -22.1% | 0.39% | −0.12 |
| SKX Skechers USA Inc. Class A | Sold out | 0.00% | −0.11 |
| JNPR Juniper Networks Inc. | Sold out | 0.00% | −0.10 |
| JNJ Johnson & Johnson | Reduce -3.1% | 0.70% | −0.10 |
| KGC Kinross Gold Corp. | Sold out | 0.00% | −0.08 |
| MRK Merck & Co. Inc. | Reduce -17.7% | 0.17% | −0.08 |
| LULU Lululemon Athletica Inc. | Sold out | 0.00% | −0.08 |
| WPM Wheaton Precious Metals Corp. | Sold out | 0.00% | −0.07 |
| OXY Occidental Petroleum Corp. | Sold out | 0.00% | −0.07 |
| SAIC Science Applications Inte | Sold out | 0.00% | −0.07 |
| ACN Accenture PLC Class A | Reduce -7.7% | 0.34% | −0.07 |
| STR Sitio Royalties Corp. Class A | Sold out | 0.00% | −0.07 |
| ABBV Abbvie Inc. | Reduce -1.9% | 0.30% | −0.07 |
| CCJ Cameco Corp. | Reduce -61.9% | 0.06% | −0.07 |
| AQN Algonquin Power & Utilities | Sold out | 0.00% | −0.07 |
| SBUX Starbucks Corp. | Reduce -12.1% | 0.22% | −0.07 |
| UPS United Parcel Service Class B | Reduce -43.5% | 0.06% | −0.06 |
| HES Hess Corp. | Sold out | 0.00% | −0.06 |
| MO Altria Group Inc. | Reduce -5.7% | 0.40% | −0.06 |
| CTMX Cytomx Therapeutics Inc. | Reduce -62.2% | 0.06% | −0.06 |
| NEE Nextera Energy Inc. | Reduce -0.1% | 0.69% | −0.06 |
| HDV iShares Core High Dividend E | Reduce -2.0% | 0.47% | −0.06 |
| KWEB Kranesh Csi China Internet | Reduce -31.6% | 0.09% | −0.05 |
| SHOP Shopify Inc. Class A | Sold out | 0.00% | −0.05 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Reduce -6.6% | 0.53% | −0.05 |
| CHD Church & Dwight Co. Inc. | Reduce -7.2% | 0.16% | −0.05 |
| V Visa Inc. Class A | Reduce -2.1% | 0.69% | −0.05 |
| WSM Williams-Sonoma Inc. | Reduce -12.9% | 0.26% | −0.05 |
| OKE Oneok Inc. | Reduce -0.2% | 0.14% | −0.04 |
| WTW Willis Towers Watson PLC | Reduce -8.3% | 0.15% | −0.04 |
| INTC Intel Corp. | Reduce -16.2% | 0.15% | −0.04 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.04 |
| TSLL Dirx DLY Tsla Bul 2X ETF-Aui | Sold out | 0.00% | −0.04 |
| ED Consolidated Edison Inc. | Sold out | 0.00% | −0.04 |
| JKHY Jack Henry & Associates Inc. | Reduce -4.2% | 0.18% | −0.04 |
| XEXGX Eaton Vance Tax-Managed Glob | Reduce -4.1% | 1.35% | −0.04 |
| PFE Pfizer Inc. | Reduce -7.8% | 0.19% | −0.04 |
| PLD Prologis Inc. | Sold out | 0.00% | −0.04 |
| EL Estee Lauder Companies Class A | Sold out | 0.00% | −0.04 |
Portfolio Buys Q2 2025 → Q3 2025
| META Meta Platforms Inc. Class A | Add +2.5% | 3.13% | +0.57 |
| AVGO Broadcom Inc. | Add +6.7% | 0.90% | +0.36 |
| GOOG Alphabet Inc. Class C | Add +10.5% | 1.27% | +0.22 |
| ECAT BlackRock ESG Cap All TRM TR | Add +59.6% | 0.57% | +0.20 |
| JGRO JPMorgan Active Growth ETF | Add +18.3% | 0.82% | +0.19 |
| JPST JPMorgan Ultra-Short Income | Add +33.7% | 0.91% | +0.19 |
| VRT Vertiv Holdings Co. Class A | New | 0.19% | +0.19 |
| ORCL Oracle Corp. | Add +1.7% | 0.51% | +0.17 |
| TSLA Tesla Inc. | Add +6.3% | 0.89% | +0.16 |
| AMD Advanced Micro Devices | Add +17.4% | 0.46% | +0.16 |
| CRWD CrowdStrike Holdings Inc. Class A | Add +59.8% | 0.27% | +0.14 |
| AMZN Amazon.com Inc. | Add +2.4% | 1.25% | +0.13 |
| IVVB iShares Large Cap Deep Quart | New | 0.12% | +0.12 |
| IVW iShares S&P 500 Growth ETF | Add +133.4% | 0.18% | +0.11 |
| QUAL iShares MSCI USA Quality Fac | Add +8.3% | 1.28% | +0.11 |
| G Genpact Ltd. | New | 0.10% | +0.10 |
| FLUX Flux Power Holdings Inc. | Add +4.2% | 0.94% | +0.10 |
| UBER Uber Technologies Inc. | Add +21.2% | 0.28% | +0.09 |
| ANET Arista Networks Inc. | New | 0.09% | +0.09 |
| NOW ServiceNow Inc. | New | 0.09% | +0.09 |
| VIG Vanguard Dividend Apprec ETF | Add +16.3% | 0.63% | +0.09 |
| CXM Sprinklr Inc. Class A | New | 0.08% | +0.08 |
| BSTZ BlackRock Sci & Tech TRM TR | Add +109.0% | 0.14% | +0.08 |
| RBIL US Treasury Ultra Short Tips | New | 0.08% | +0.08 |
| ZBRA Zebra Technologies Corp. Class A | New | 0.08% | +0.08 |
| PLTR Palantir Technologies Inc. Class A | Add +14.8% | 0.18% | +0.08 |
| PAAS Pan American Silver Corp. | New | 0.07% | +0.07 |
| RGLD Royal Gold Inc. | New | 0.07% | +0.07 |
| LDOS Leidos Holdings Inc. | New | 0.07% | +0.07 |
| ARE Alexandria Real Estate Equit | New | 0.07% | +0.07 |
| SDVY First Trust Smid Cap Rising | Add +17.2% | 0.49% | +0.07 |
| COIN Coinbase Global Inc. Class A | Add +33.5% | 0.11% | +0.07 |
| HURN Huron Consulting Group Inc. | New | 0.07% | +0.07 |
| AMAT Applied Materials Inc. | Add +28.1% | 0.20% | +0.07 |
| GS Goldman Sachs Group Inc. | Add +23.5% | 0.20% | +0.07 |
| BOXX Alpha Architect 1-3 MNTH Box | New | 0.07% | +0.07 |
| VNOM Viper Energy Inc. Class A | New | 0.06% | +0.06 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +44.0% | 0.25% | +0.06 |
| TSM Taiwan Semiconductor-SP ADR | Add +51.4% | 0.13% | +0.06 |
| CXW Corecivic Inc. | New | 0.06% | +0.06 |
| IREN Iren Ltd. | New | 0.06% | +0.06 |
| TXRH Texas Roadhouse Inc. | Add +113.1% | 0.11% | +0.06 |
| ETN Eaton Corp. PLC | Add +4.9% | 0.24% | +0.06 |
| BIP Brookfield Infrastructure Pa | Add +91.5% | 0.12% | +0.05 |
| MU Micron Technology Inc. | Add +19.6% | 0.14% | +0.05 |
| IEMG iShares Core MSCI Emerging | New | 0.05% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +0.2% | 0.72% | +0.05 |
| ETH Grayscale Ethereum Staking M | Add +33.8% | 0.12% | +0.05 |
| BKNG Booking Holdings Inc. | Add +1.2% | 0.30% | +0.05 |
| IJR iShares Core S&P Small-Cap E | Add +51.0% | 0.15% | +0.05 |
Options Activity Q2 2025 → Q3 2025
| MSTR Strategy Inc. | call | New | 4,000 | $8K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q2 2025 → Q3 2025
| NEXTERA ENERGY INC (NEE 7.234 11/01/27) | UNIT 11/01/2027 | Add +51.4% | 23,190 | $1.0M |
| KKR & CO INC (KKR 6.25 03/01/28 D) | 6.25 CON SER D | New | 7,400 | $397K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 384 | $626.1M | AAPL, PG, NVDA, KONG, FORH |
| Q1 2026 | 378 | $646.0M | AAPL, PG, NVDA, MSFT, KONG |
| Q4 2025 | 391 | $685.7M | AAPL, PG, NVDA, MSFT, KONG |
| Q3 2025 | 386 | $633.6M | PG, AAPL, MSFT, NVDA, META |
| Q2 2025 | 382 | $597.2M | PG, AAPL, KONG, FORH, MSFT |
| Q1 2025 | 382 | $597.5M | PG, AAPL, KONG, FORH, MSFT |
| Q4 2024 | 372 | $608.9M | AAPL, PG, KONG, MSFT, NVDA |
| Q3 2024 | 368 | $626.0M | PG, AAPL, KONG, FORH, MSFT |
| Q2 2024 | 393 | $618.1M | PG, AAPL, KONG, MSFT, FORH |
| Q1 2024 | 388 | $613.4M | PG, AAPL, FORH, KONG, MSFT |