Formidable Asset Management, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 12, 2024), Formidable Asset Management, LLC reported 368 stock positions worth $626.0 million. Its top holding was Procter & Gamble (PG) at 8.6% of the portfolio, followed by Apple (AAPL, 8.3%) and Formidable Fortress ETF (KONG, 3.6%). Compared with Q2 2024, it opened 24 new positions, sold out of 50, added to 72 and reduced 252. The biggest buy was Procter & Gamble (PG, shares +4%) and the biggest sale Invesco S&P 500 Garp ETF (SPGP, shares −88%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001592613
- Portfolio Value
- $626.0M (Q3 2024)
- SEC Filing
- 0001592613-24-000006 ↗ filed Nov 12, 2024
Holdings Value
Holdings 368 stocks · $626.0M
| PG The Procter & Gamble Co. | 8.59% | 310,627 | $53.8M | Add +4.3% |
| AAPL Apple Inc. | 8.26% | 221,889 | $51.7M | Reduce -2.1% |
| KONG Formidable Fortress ETF | 3.59% | 773,853 | $22.5M | Reduce -5.0% |
| FORH Formidable ETF | 3.47% | 935,673 | $21.7M | Reduce -4.5% |
| MSFT Microsoft Corp. | 3.25% | 47,318 | $20.4M | Reduce -2.3% |
| NVDA Nvidia Corp. | 2.80% | 144,597 | $17.6M | Reduce -2.8% |
| META Meta Platforms Inc. Class A | 2.39% | 26,146 | $15.0M | Reduce -0.9% |
| CHE Chemed Corp. | 2.13% | 22,146 | $13.3M | Reduce -0.4% |
| XEXGX Eaton Vance Tax-Managed Glob | 1.48% | 1,065,581 | $9.3M | Reduce -6.3% |
| FLUX Flux Power Holdings Inc. filed as FLUX PWR HLDGS INC | 1.35% | 2,773,465 | $8.4M | Reduce -2.9% |
| LLY Eli Lilly & Co. | 1.33% | 9,418 | $8.3M | Add +2.3% |
| GGN Gamco GLBL Gold NTRL Res Inc. | 1.23% | 1,793,473 | $7.7M | Reduce -0.6% |
| XOM Exxon Mobil Corp. | 1.19% | 63,553 | $7.4M | Reduce -10.1% |
| GOOG Alphabet Inc. Class C | 1.06% | 39,548 | $6.6M | Add +3.5% |
| AMZN Amazon.com Inc. | 1.01% | 34,089 | $6.4M | Reduce -1.2% |
| JPM JPMorgan Chase & Co. | 1.00% | 29,737 | $6.3M | Reduce -2.3% |
| QUAL iShares MSCI USA Quality Fac | 1.00% | 34,854 | $6.2M | Reduce -3.6% |
| HD Home Depot Inc. | 0.85% | 13,200 | $5.3M | Add +0.6% |
| NEE Nextera Energy Inc. | 0.85% | 63,130 | $5.3M | Reduce -2.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 10,820 | $5.0M | Add +2.1% |
| JD Jd.com Inc.-ADR | 0.76% | 118,816 | $4.8M | Add +54.8% |
| JNJ Johnson & Johnson | 0.76% | 29,181 | $4.7M | Reduce -2.0% |
| ACTG Acacia Research Corp. | 0.74% | 992,665 | $4.6M | Reduce -16.7% |
| GOOGL Alphabet Inc. Class A | 0.68% | 25,814 | $4.3M | Reduce -2.7% |
| ADBE Adobe Inc. | 0.66% | 8,021 | $4.2M | Add +33.8% |
| TSLA Tesla Inc. | 0.66% | 15,818 | $4.1M | Reduce -4.2% |
| DTH Wisdomtree International Hig | 0.66% | 99,249 | $4.1M | Reduce -13.9% |
| CVX Chevron Corp. | 0.63% | 26,932 | $4.0M | Reduce -1.7% |
| HDV iShares Core High Dividend E | 0.63% | 33,276 | $3.9M | Reduce -26.2% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.62% | 157,316 | $3.9M | Reduce -17.1% |
| JPST JPMorgan Ultra-Short Income | 0.61% | 75,132 | $3.8M | Add +9.5% |
| MO Altria Group Inc. | 0.57% | 69,942 | $3.6M | Reduce -10.1% |
| PEP Pepsico Inc. | 0.56% | 20,612 | $3.5M | Add +3.3% |
| V Visa Inc. Class A | 0.55% | 12,634 | $3.5M | Add +2.0% |
| BABA Alibaba Group Holding-SP ADR | 0.54% | 32,073 | $3.4M | Add +4.2% |
| AVGO Broadcom Inc. | 0.54% | 19,570 | $3.4M | Reduce -1.5% |
| UNH Unitedhealth Group Inc. | 0.50% | 5,317 | $3.1M | Reduce -1.9% |
| MCD McDonald's Corp. | 0.47% | 9,707 | $3.0M | Add +1.5% |
| TLT iShares 20+ Year Treasury BD | 0.47% | 29,805 | $2.9M | Add +9.5% |
| ACN Accenture PLC Class A | 0.46% | 8,127 | $2.9M | Reduce -0.4% |
| QCOM Qualcomm Inc. | 0.43% | 15,672 | $2.7M | Reduce -4.9% |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.42% | 2,511 | $2.6M | Reduce -12.4% |
| WMT Walmart Inc. | 0.42% | 32,261 | $2.6M | Reduce -1.3% |
| SDVY First Trust Smid Cap Rising | 0.41% | 71,416 | $2.6M | Add +2.7% |
| PYPL PayPal Holdings Inc. | 0.41% | 33,121 | $2.6M | Reduce -13.4% |
| MRK Merck & Co. Inc. | 0.40% | 22,206 | $2.5M | Reduce -5.5% |
| VIG Vanguard Dividend Apprec ETF | 0.40% | 12,700 | $2.5M | New |
| DELL Dell Technologies -C | 0.40% | 21,155 | $2.5M | Add +35.1% |
| NEM Newmont Corp. | 0.40% | 46,316 | $2.5M | Reduce -3.8% |
| TBIL F/M US Treasury 3 Month Bill | 0.40% | 49,464 | $2.5M | Add +3.9% |
| GD General Dynamics Corp. | 0.39% | 8,162 | $2.5M | Reduce -6.5% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.38% | 60,513 | $2.4M | Reduce -20.3% |
| ORCL Oracle Corp. | 0.37% | 13,486 | $2.3M | Reduce -1.4% |
| AMGN Amgen Inc. | 0.36% | 7,085 | $2.3M | Add +0.4% |
| NKE Nike Inc. Class B | 0.35% | 24,994 | $2.2M | Reduce -22.0% |
| VYM Vanguard High DVD Yield ETF | 0.35% | 17,018 | $2.2M | Reduce -21.1% |
| ABBV Abbvie Inc. | 0.34% | 10,911 | $2.2M | Reduce -1.6% |
| SBUX Starbucks Corp. | 0.34% | 22,005 | $2.1M | Reduce -3.0% |
| WSM Williams-Sonoma Inc. | 0.34% | 13,710 | $2.1M | Reduce -16.9% |
| VKTX Viking Therapeutics Inc. | 0.34% | 33,359 | $2.1M | Add +29.7% |
| GE General Electric filed as GE AEROSPACE | 0.33% | 11,013 | $2.1M | Add +2.6% |
| OBIL F/M US Treasury 12 Month Bil | 0.32% | 40,140 | $2.0M | Reduce -3.8% |
| SYBT Stock Yards Bancorp Inc. | 0.32% | 32,201 | $2.0M | Reduce -22.3% |
| TDVG T Rowe Price Dividend Growth | 0.32% | 48,175 | $2.0M | Add +6.2% |
| RBCAA Republic Bancorp Inc. Class A | 0.31% | 30,120 | $2.0M | Add +1.0% |
| VZ Verizon Communications Inc. | 0.31% | 43,418 | $1.9M | Add +1.9% |
| IVV iShares Core S&P 500 ETF | 0.31% | 3,343 | $1.9M | Reduce -5.0% |
| MA Mastercard Inc. Class A | 0.31% | 3,871 | $1.9M | Reduce -5.4% |
| JGRO JPMorgan Active Growth ETF | 0.30% | 24,505 | $1.9M | Add +60.4% |
| ETO Eaton Vance T/A GLBL DVD Opp | 0.30% | 70,482 | $1.9M | Reduce -3.9% |
| CP Canadian Pacific Kansas City | 0.28% | 20,702 | $1.8M | Add +2.5% |
| TGT Target Corp. | 0.28% | 11,308 | $1.8M | Reduce -3.7% |
| DE Deere & Co. | 0.28% | 4,141 | $1.7M | Add +3.6% |
| PFE Pfizer Inc. | 0.27% | 59,097 | $1.7M | Reduce -0.4% |
| RYLD Global X Russell 2000 Cov Class | 0.27% | 103,809 | $1.7M | New |
| DUK Duke Energy Corp. | 0.27% | 14,429 | $1.7M | Add +2.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.26% | 7,295 | $1.6M | Reduce -7.5% |
| MBIN Merchants Bancorp | 0.25% | 35,400 | $1.6M | Reduce -2.8% |
| AMT American Tower Corp. | 0.25% | 6,797 | $1.6M | Reduce -6.4% |
| BTI British American Tob-SP ADR | 0.25% | 42,541 | $1.6M | Reduce -4.3% |
| JKHY Jack Henry & Associates Inc. filed as HENRY JACK & ASSOC INC | 0.25% | 8,704 | $1.5M | Reduce -19.9% |
| IEF iShares 7-10 Year Treasury B | 0.24% | 15,562 | $1.5M | Reduce -4.1% |
| EOG EOG Resources Inc. | 0.24% | 12,246 | $1.5M | Add +186.3% |
| SYY Sysco Corp. | 0.24% | 18,888 | $1.5M | Reduce -1.1% |
| EMR Emerson Electric Co. | 0.23% | 13,120 | $1.4M | Reduce -1.7% |
| LAR Lithium Americas Argentina C | 0.23% | 439,530 | $1.4M | Reduce -8.9% |
| AVK Advent Convert & Income | 0.23% | 120,724 | $1.4M | Reduce -6.0% |
| SHAK Shake Shack Inc. Class A | 0.22% | 13,495 | $1.4M | Reduce -3.8% |
| BKNG Booking Holdings Inc. | 0.22% | 327 | $1.4M | Reduce -0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 3,381 | $1.4M | Reduce -18.9% |
| DCI Donaldson Co. Inc. | 0.22% | 18,554 | $1.4M | Reduce -0.1% |
| CHD Church & Dwight Co. Inc. | 0.22% | 12,941 | $1.4M | Reduce -10.6% |
| BTE Baytex Energy Corp. | 0.22% | 456,130 | $1.4M | Reduce -6.7% |
| ETN Eaton Corp. PLC | 0.21% | 4,059 | $1.3M | Add +18.5% |
| EXPE Expedia Group Inc. | 0.21% | 9,067 | $1.3M | Add +0.9% |
| XIFR XPLR Infrastructure LP filed as NEXTERA ENERGY PARTNERS LP | 0.21% | 48,561 | $1.3M | Add +8.0% |
| ROST Ross Stores Inc. | 0.21% | 8,691 | $1.3M | Reduce -10.9% |
| CB Chubb Ltd. | 0.20% | 4,427 | $1.3M | Reduce -3.3% |
| TPL Texas Pacific Land Corp. | 0.20% | 1,443 | $1.3M | Reduce -5.6% |
| UNP Union Pacific Corp. | 0.20% | 5,164 | $1.3M | Reduce -0.6% |
Portfolio Sells Q2 2024 → Q3 2024
| SPGP Invesco S&P 500 Garp ETF | Reduce -88.2% | 0.05% | −0.34 |
| VEA Vanguard Ftse Developed ETF | Reduce -86.6% | 0.05% | −0.28 |
| MSFT Microsoft Corp. | Reduce -2.3% | 3.25% | −0.25 |
| ACTG Acacia Research Corp. | Reduce -16.7% | 0.74% | −0.23 |
| SCHX Schwab US Large-Cap ETF | Sold out | 0.00% | −0.22 |
| MUB iShares National Muni Bond E | Sold out | 0.00% | −0.19 |
| NVDA Nvidia Corp. | Reduce -2.8% | 2.80% | −0.17 |
| HDV iShares Core High Dividend E | Reduce -26.2% | 0.63% | −0.17 |
| CSCO Cisco Systems Inc. | Reduce -54.7% | 0.16% | −0.16 |
| VWO Vanguard Ftse Emerging Marke | Sold out | 0.00% | −0.14 |
| VUG Vanguard Mrngstar GR ETF-Sui | Sold out | 0.00% | −0.14 |
| SUI Sun Communities Inc. | Sold out | 0.00% | −0.13 |
| XOM Exxon Mobil Corp. | Reduce -10.1% | 1.19% | −0.13 |
| SCHG Schwab US Large-Cap Growth | Sold out | 0.00% | −0.12 |
| BA The Boeing Co. | Reduce -31.0% | 0.15% | −0.11 |
| BND Vanguard Total Bond Market | Sold out | 0.00% | −0.11 |
| QCOM Qualcomm Inc. | Reduce -4.9% | 0.43% | −0.11 |
| SCHV Schwab US Large-Cap Value | Sold out | 0.00% | −0.11 |
| BAC Bank of America Corp. | Reduce -20.3% | 0.38% | −0.11 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -75.3% | 0.04% | −0.10 |
| GOOGL Alphabet Inc. Class A | Reduce -2.7% | 0.68% | −0.10 |
| ADM Archer-Daniels-Midland Co. | Reduce -37.8% | 0.15% | −0.10 |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | Reduce -17.1% | 0.62% | −0.09 |
| SEIM Sei Qim US Large Cap Momentu | Sold out | 0.00% | −0.09 |
| IDEV iShares Core MSCI Dev MKTS | Sold out | 0.00% | −0.09 |
| TGNA Tegna Inc. | Sold out | 0.00% | −0.09 |
| SEIV Sei Qim US Large Cap Value A | Sold out | 0.00% | −0.09 |
| SPHY SS SPDR P High Yield ETF | Sold out | 0.00% | −0.09 |
| SCHA Schwab US Small-Cap ETF | Sold out | 0.00% | −0.09 |
| QLYS Qualys Inc. | Reduce -39.0% | 0.10% | −0.09 |
| SCHP Schwab U.S. Tips ETF | Reduce -69.9% | 0.04% | −0.08 |
| BNDX Vanguard Total Intl Bond ETF | Sold out | 0.00% | −0.07 |
| VTIP Vanguard Short-Term Tips | Sold out | 0.00% | −0.07 |
| XEXGX Eaton Vance Tax-Managed Glob | Reduce -6.3% | 1.48% | −0.07 |
| MRK Merck & Co. Inc. | Reduce -5.5% | 0.40% | −0.07 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -34.1% | 0.13% | −0.07 |
| VYM Vanguard High DVD Yield ETF | Reduce -21.1% | 0.35% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -1.2% | 1.01% | −0.06 |
| VWOB Vanguard Emerg MKTS Gov BND | Sold out | 0.00% | −0.06 |
| MKTW Marketwise Inc. | Reduce -13.6% | 0.06% | −0.06 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -18.9% | 0.22% | −0.06 |
| CVX Chevron Corp. | Reduce -1.7% | 0.63% | −0.06 |
| INTC Intel Corp. | Reduce -11.5% | 0.12% | −0.06 |
| BTE Baytex Energy Corp. | Reduce -6.7% | 0.22% | −0.06 |
| DTH Wisdomtree International Hig | Reduce -13.9% | 0.66% | −0.06 |
| EMLC Vaneck JPM Em Local Curr BND | Sold out | 0.00% | −0.06 |
| WMB Williams Cos Inc. | Reduce -51.3% | 0.06% | −0.06 |
| FLUX Flux Power Holdings Inc. | Reduce -2.9% | 1.35% | −0.06 |
| ASR Grupo Aeroportuario Sur-ADR | Sold out | 0.00% | −0.05 |
| VTEB Vanguard Tax-Exempt Bond ETF | Sold out | 0.00% | −0.05 |
Portfolio Buys Q2 2024 → Q3 2024
| PG The Procter & Gamble Co. | Add +4.3% | 8.59% | +0.64 |
| JD Jd.com Inc.-ADR | Add +54.8% | 0.76% | +0.44 |
| VIG Vanguard Dividend Apprec ETF | New | 0.40% | +0.40 |
| RYLD Global X Russell 2000 Cov Class | New | 0.27% | +0.27 |
| BABA Alibaba Group Holding-SP ADR | Add +4.2% | 0.54% | +0.19 |
| FFIV F5 Inc. | New | 0.17% | +0.17 |
| EOG EOG Resources Inc. | Add +186.3% | 0.24% | +0.15 |
| URA Global X Uranium ETF | New | 0.15% | +0.15 |
| NVO Novo-Nordisk A/S-Spons ADR | New | 0.13% | +0.13 |
| ADBE Adobe Inc. | Add +33.8% | 0.66% | +0.13 |
| CCJ Cameco Corp. | New | 0.13% | +0.13 |
| HD Home Depot Inc. | Add +0.6% | 0.85% | +0.12 |
| VKTX Viking Therapeutics Inc. | Add +29.7% | 0.34% | +0.12 |
| JGRO JPMorgan Active Growth ETF | Add +60.4% | 0.30% | +0.12 |
| CQQQ Invesco China Technology ETF | New | 0.10% | +0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.1% | 0.80% | +0.10 |
| ETHE Grayscale Ethereum Staking E | New | 0.09% | +0.09 |
| MCD McDonald's Corp. | Add +1.5% | 0.47% | +0.08 |
| HUYA Huya Inc.-ADR | Add +388.8% | 0.08% | +0.07 |
| TLT iShares 20+ Year Treasury BD | Add +9.5% | 0.47% | +0.06 |
| VIGI Vanguard Int Div App Indx FD | New | 0.06% | +0.06 |
| GE General Electric | Add +2.6% | 0.33% | +0.06 |
| RBCAA Republic Bancorp Inc. Class A | Add +1.0% | 0.31% | +0.06 |
| UEC Uranium Energy Corp. | New | 0.06% | +0.06 |
| ATO Atmos Energy Corp. | Add +38.7% | 0.14% | +0.05 |
| SLB SLB Ltd. | New | 0.05% | +0.05 |
| DELL Dell Technologies -C | Add +35.1% | 0.40% | +0.05 |
| IBIT iShares Bitcoin Trust ETF | Add +54.7% | 0.13% | +0.05 |
| UTES Virtus Reaves Utilities ETF | New | 0.05% | +0.05 |
| LRCX Lam Research Corp. | New | 0.05% | +0.05 |
| JPST JPMorgan Ultra-Short Income | Add +9.5% | 0.61% | +0.05 |
| AEON BIOPHARMA INC | Add +243.0% | 0.07% | +0.05 |
| OXY Occidental Petroleum Corp. | New | 0.04% | +0.04 |
| FDL First Trust Morn DVD Lead Inc. | Add +58.4% | 0.11% | +0.04 |
| SPEM State Street SP PTF Em ETF | New | 0.04% | +0.04 |
| VYMI Vanguard Int High DVD YLD Inc. | New | 0.04% | +0.04 |
| ZROZ PIMCO 25+ YR Zero CPN US Tif | New | 0.04% | +0.04 |
| ETN Eaton Corp. PLC | Add +18.5% | 0.21% | +0.04 |
| SDVY First Trust Smid Cap Rising | Add +2.7% | 0.41% | +0.04 |
| DUK Duke Energy Corp. | Add +2.6% | 0.27% | +0.04 |
| ED Consolidated Edison Inc. | New | 0.04% | +0.04 |
| PEG Public Service Enterprise GP | New | 0.04% | +0.04 |
| GEV GE Vernova Inc. | Add +2.6% | 0.10% | +0.04 |
| DE Deere & Co. | Add +3.6% | 0.28% | +0.03 |
| TDVG T Rowe Price Dividend Growth | Add +6.2% | 0.32% | +0.03 |
| SLV iShares Silver Trust | New | 0.03% | +0.03 |
| KBH KB Home | New | 0.03% | +0.03 |
| SHW The Sherwin-Williams Co. | New | 0.03% | +0.03 |
| AEE Ameren Corporation | New | 0.03% | +0.03 |
| EXPE Expedia Group Inc. | Add +0.9% | 0.21% | +0.03 |
Options Activity Q2 2024 → Q3 2024
| HYG US 07/19/24 P75.5 | put | Sold out | 750 | $353Kbefore exit |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
Notes & Other Activity Q2 2024 → Q3 2024
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | Sold out | 88,000 | $1Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 384 | $626.1M | AAPL, PG, NVDA, KONG, FORH |
| Q1 2026 | 378 | $646.0M | AAPL, PG, NVDA, MSFT, KONG |
| Q4 2025 | 391 | $685.7M | AAPL, PG, NVDA, MSFT, KONG |
| Q3 2025 | 386 | $633.6M | PG, AAPL, MSFT, NVDA, META |
| Q2 2025 | 382 | $597.2M | PG, AAPL, KONG, FORH, MSFT |
| Q1 2025 | 382 | $597.5M | PG, AAPL, KONG, FORH, MSFT |
| Q4 2024 | 372 | $608.9M | AAPL, PG, KONG, MSFT, NVDA |
| Q3 2024 | 368 | $626.0M | PG, AAPL, KONG, FORH, MSFT |
| Q2 2024 | 393 | $618.1M | PG, AAPL, KONG, MSFT, FORH |
| Q1 2024 | 388 | $613.4M | PG, AAPL, FORH, KONG, MSFT |