Formidable Asset Management, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 19, 2025), Formidable Asset Management, LLC reported 372 stock positions worth $608.9 million. Its top holding was Apple (AAPL) at 8.9% of the portfolio, followed by Procter & Gamble (PG, 8.1%) and Formidable Fortress ETF (KONG, 3.4%). Compared with Q3 2024, it opened 31 new positions, sold out of 27, added to 93 and reduced 200. The biggest buy was JPMorgan Active Growth ETF (JGRO, shares +92%) and the biggest sale Flux Power (FLUX, shares −6%).
- Most Recent 13F
- Q2 2026
- Location
- CINCINNATI, OH
- CIK
- 0001592613
- Portfolio Value
- $608.9M (Q4 2024)
- SEC Filing
- 0001592613-25-000001 ↗ filed Feb 19, 2025
Holdings Value
Holdings 372 stocks · $608.9M
| AAPL Apple Inc. | 8.89% | 216,235 | $54.1M | Reduce -2.5% |
| PG The Procter & Gamble Co. | 8.05% | 292,405 | $49.0M | Reduce -5.9% |
| KONG Formidable Fortress ETF | 3.45% | 729,632 | $21.0M | Reduce -5.7% |
| MSFT Microsoft Corp. | 3.27% | 47,222 | $19.9M | Reduce -0.2% |
| NVDA Nvidia Corp. | 3.18% | 144,053 | $19.3M | Reduce -0.4% |
| FORH Formidable ETF | 3.12% | 900,442 | $19.0M | Reduce -3.8% |
| META Meta Platforms Inc. Class A | 2.59% | 26,913 | $15.8M | Add +2.9% |
| CHE Chemed Corp. | 1.75% | 20,086 | $10.6M | Reduce -9.3% |
| XEXGX Eaton Vance Tax-Managed Glob | 1.41% | 1,050,162 | $8.6M | Reduce -1.4% |
| AMZN Amazon.com Inc. | 1.23% | 34,247 | $7.5M | Add +0.5% |
| GOOG Alphabet Inc. Class C | 1.22% | 39,143 | $7.5M | Reduce -1.0% |
| LLY Eli Lilly & Co. | 1.22% | 9,608 | $7.4M | Add +2.0% |
| QUAL iShares MSCI USA Quality Fac | 1.18% | 40,311 | $7.2M | Add +15.7% |
| JPM JPMorgan Chase & Co. | 1.15% | 29,111 | $7.0M | Reduce -2.1% |
| GGN Gamco GLBL Gold NTRL Res Inc. | 1.12% | 1,816,056 | $6.8M | Add +1.3% |
| XOM Exxon Mobil Corp. | 1.05% | 59,158 | $6.4M | Reduce -6.9% |
| TSLA Tesla Inc. | 1.01% | 15,202 | $6.1M | Reduce -3.9% |
| HD Home Depot Inc. | 0.83% | 13,000 | $5.1M | Reduce -1.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.80% | 10,735 | $4.9M | Reduce -0.8% |
| GOOGL Alphabet Inc. Class A | 0.80% | 25,654 | $4.9M | Reduce -0.6% |
| NEE Nextera Energy Inc. | 0.75% | 63,281 | $4.5M | Add +0.2% |
| ACTG Acacia Research Corp. | 0.71% | 1,002,922 | $4.4M | Add +1.0% |
| AVGO Broadcom Inc. | 0.70% | 18,304 | $4.2M | Reduce -6.5% |
| JNJ Johnson & Johnson | 0.69% | 28,886 | $4.2M | Reduce -1.0% |
| JPST JPMorgan Ultra-Short Income | 0.69% | 82,879 | $4.2M | Add +10.3% |
| FLUX Flux Power Holdings Inc. filed as FLUX PWR HLDGS INC | 0.68% | 2,615,225 | $4.1M | Reduce -5.7% |
| V Visa Inc. Class A | 0.65% | 12,576 | $4.0M | Reduce -0.5% |
| JGRO JPMorgan Active Growth ETF | 0.63% | 46,965 | $3.8M | Add +91.7% |
| XEVTX Eaton Vance Tax-Adv DVD Inc. | 0.61% | 154,013 | $3.7M | Reduce -2.1% |
| CVX Chevron Corp. | 0.60% | 25,421 | $3.7M | Reduce -5.6% |
| ADBE Adobe Inc. | 0.53% | 7,266 | $3.2M | Reduce -9.4% |
| VIG Vanguard Dividend Apprec ETF | 0.52% | 16,048 | $3.1M | Add +26.4% |
| PEP Pepsico Inc. | 0.52% | 20,661 | $3.1M | Add +0.2% |
| JD Jd.com Inc.-ADR | 0.51% | 89,201 | $3.1M | Reduce -24.9% |
| TDVG T Rowe Price Dividend Growth | 0.50% | 77,005 | $3.0M | Add +59.8% |
| TBIL F/M US Treasury 3 Month Bill | 0.49% | 60,420 | $3.0M | Add +22.1% |
| HDV iShares Core High Dividend E | 0.49% | 26,689 | $3.0M | Reduce -19.8% |
| DTH Wisdomtree International Hig | 0.48% | 77,909 | $2.9M | Reduce -21.5% |
| WMT Walmart Inc. | 0.48% | 32,275 | $2.9M | Add +0.0% |
| ACN Accenture PLC Class A | 0.47% | 8,152 | $2.9M | Add +0.3% |
| MCD McDonald's Corp. | 0.47% | 9,816 | $2.8M | Add +1.1% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.46% | 12,684 | $2.8M | Add +73.9% |
| MO Altria Group Inc. | 0.44% | 51,748 | $2.7M | Reduce -26.0% |
| SDVY First Trust Smid Cap Rising | 0.44% | 74,309 | $2.7M | Add +4.0% |
| GWW WW Grainger Inc. filed as GRAINGER W W INC | 0.43% | 2,464 | $2.6M | Reduce -1.9% |
| UNH Unitedhealth Group Inc. | 0.43% | 5,129 | $2.6M | Reduce -3.5% |
| DELL Dell Technologies -C | 0.41% | 21,725 | $2.5M | Add +2.7% |
| BABA Alibaba Group Holding-SP ADR | 0.40% | 28,699 | $2.4M | Reduce -10.5% |
| QCOM Qualcomm Inc. | 0.39% | 15,633 | $2.4M | Reduce -0.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.39% | 53,959 | $2.4M | Reduce -10.8% |
| WSM Williams-Sonoma Inc. | 0.38% | 12,632 | $2.3M | Reduce -7.9% |
| PYPL PayPal Holdings Inc. | 0.37% | 26,722 | $2.3M | Reduce -19.3% |
| SYBT Stock Yards Bancorp Inc. | 0.36% | 30,678 | $2.2M | Reduce -4.7% |
| ORCL Oracle Corp. | 0.36% | 13,183 | $2.2M | Reduce -2.3% |
| GD General Dynamics Corp. | 0.35% | 8,157 | $2.1M | Reduce -0.1% |
| MRK Merck & Co. Inc. | 0.35% | 21,252 | $2.1M | Reduce -4.3% |
| RBCAA Republic Bancorp Inc. Class A | 0.35% | 30,199 | $2.1M | Add +0.3% |
| RYLD Global X Russell 2000 Cov Class | 0.34% | 125,469 | $2.1M | Add +20.9% |
| OBIL F/M US Treasury 12 Month Bil | 0.33% | 40,076 | $2.0M | Reduce -0.2% |
| TLT iShares 20+ Year Treasury BD | 0.33% | 24,893 | $2.0M | Reduce -16.5% |
| IVV iShares Core S&P 500 ETF | 0.33% | 3,363 | $2.0M | Add +0.6% |
| MA Mastercard Inc. Class A | 0.32% | 3,729 | $2.0M | Reduce -3.7% |
| IEF iShares 7-10 Year Treasury B | 0.32% | 21,090 | $1.9M | Add +35.5% |
| VZ Verizon Communications Inc. | 0.32% | 48,516 | $1.9M | Add +11.7% |
| AMGN Amgen Inc. | 0.31% | 7,316 | $1.9M | Add +3.3% |
| VYM Vanguard High DVD Yield ETF | 0.31% | 14,687 | $1.9M | Reduce -13.7% |
| ABBV Abbvie Inc. | 0.31% | 10,471 | $1.9M | Reduce -4.0% |
| SBUX Starbucks Corp. | 0.29% | 19,574 | $1.8M | Reduce -11.1% |
| ETO Eaton Vance T/A GLBL DVD Opp | 0.28% | 68,482 | $1.7M | Reduce -2.8% |
| SHAK Shake Shack Inc. Class A | 0.28% | 13,305 | $1.7M | Reduce -1.4% |
| EXPE Expedia Group Inc. | 0.28% | 9,057 | $1.7M | Reduce -0.1% |
| DE Deere & Co. | 0.27% | 3,949 | $1.7M | Reduce -4.6% |
| NKE Nike Inc. Class B | 0.26% | 21,285 | $1.6M | Reduce -14.8% |
| BKNG Booking Holdings Inc. | 0.26% | 319 | $1.6M | Reduce -2.5% |
| EOG EOG Resources Inc. | 0.26% | 12,800 | $1.6M | Add +4.5% |
| PFE Pfizer Inc. | 0.26% | 58,590 | $1.6M | Reduce -0.9% |
| DUK Duke Energy Corp. | 0.25% | 14,053 | $1.5M | Reduce -2.6% |
| GE General Electric filed as GE AEROSPACE | 0.24% | 8,781 | $1.5M | Reduce -20.3% |
| EMR Emerson Electric Co. | 0.24% | 11,727 | $1.5M | Reduce -10.6% |
| CP Canadian Pacific Kansas City | 0.24% | 20,065 | $1.5M | Reduce -3.1% |
| ET Energy Transfer LP | 0.24% | 73,798 | $1.4M | Reduce -2.1% |
| JKHY Jack Henry & Associates Inc. filed as HENRY JACK & ASSOC INC | 0.23% | 7,844 | $1.4M | Reduce -9.9% |
| AVK Advent Convert & Income | 0.22% | 115,632 | $1.4M | Reduce -4.2% |
| ETN Eaton Corp. PLC | 0.22% | 4,056 | $1.3M | Reduce -0.1% |
| AMD Advanced Micro Devices | 0.22% | 11,076 | $1.3M | Add +86.9% |
| NFLX Netflix Inc. | 0.22% | 1,498 | $1.3M | Reduce -2.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 2,454 | $1.3M | Reduce -27.4% |
| USB US Bancorp | 0.22% | 27,569 | $1.3M | Reduce -0.3% |
| IBIT iShares Bitcoin Trust ETF | 0.21% | 24,573 | $1.3M | Add +6.2% |
| TGT Target Corp. | 0.21% | 9,585 | $1.3M | Reduce -15.2% |
| CHD Church & Dwight Co. Inc. | 0.21% | 12,368 | $1.3M | Reduce -4.4% |
| MBIN Merchants Bancorp | 0.21% | 34,400 | $1.3M | Reduce -2.8% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.21% | 14,576 | $1.3M | Add +116.9% |
| FDL First Trust Morn DVD Lead Inc. | 0.21% | 31,042 | $1.2M | Add +98.0% |
| DCI Donaldson Co. Inc. | 0.21% | 18,554 | $1.2M | No change |
| VKTX Viking Therapeutics Inc. | 0.20% | 30,872 | $1.2M | Reduce -7.5% |
| RJF Raymond James Financial Inc. | 0.20% | 7,901 | $1.2M | Add +0.9% |
| ADP Automatic Data Processing | 0.20% | 4,186 | $1.2M | Reduce -2.6% |
| ABT Abbott Laboratories | 0.20% | 10,774 | $1.2M | Add +5.1% |
| ROST Ross Stores Inc. | 0.20% | 8,047 | $1.2M | Reduce -7.4% |
Other holdings (1): bonds, preferreds, convertibles and warrants · $488 (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | 80,000 | $488 | New |
Total filed on the 13F, all lines: $608.9M.
Portfolio Sells Q3 2024 → Q4 2024
| FLUX Flux Power Holdings Inc. | Reduce -5.7% | 0.68% | −0.67 |
| PG The Procter & Gamble Co. | Reduce -5.9% | 8.05% | −0.54 |
| CHE Chemed Corp. | Reduce -9.3% | 1.75% | −0.38 |
| FORH Formidable ETF | Reduce -3.8% | 3.12% | −0.36 |
| JD Jd.com Inc.-ADR | Reduce -24.9% | 0.51% | −0.25 |
| NEM Newmont Corp. | Reduce -34.4% | 0.19% | −0.21 |
| DTH Wisdomtree International Hig | Reduce -21.5% | 0.48% | −0.17 |
| AMT American Tower Corp. | Reduce -47.7% | 0.11% | −0.15 |
| KONG Formidable Fortress ETF | Reduce -5.7% | 3.45% | −0.14 |
| XOM Exxon Mobil Corp. | Reduce -6.9% | 1.05% | −0.14 |
| BTI British American Tob-SP ADR | Reduce -59.0% | 0.10% | −0.14 |
| BABA Alibaba Group Holding-SP ADR | Reduce -10.5% | 0.40% | −0.14 |
| ATO Atmos Energy Corp. | Sold out | 0.00% | −0.14 |
| TLT iShares 20+ Year Treasury BD | Reduce -16.5% | 0.33% | −0.14 |
| VKTX Viking Therapeutics Inc. | Reduce -7.5% | 0.20% | −0.13 |
| HDV iShares Core High Dividend E | Reduce -19.8% | 0.49% | −0.13 |
| ADBE Adobe Inc. | Reduce -9.4% | 0.53% | −0.13 |
| MO Altria Group Inc. | Reduce -26.0% | 0.44% | −0.13 |
| TPL Texas Pacific Land Corp. | Reduce -64.0% | 0.09% | −0.11 |
| GE General Electric | Reduce -20.3% | 0.24% | −0.09 |
| NKE Nike Inc. Class B | Reduce -14.8% | 0.26% | −0.09 |
| CPRI Capri Holdings Ltd. | Sold out | 0.00% | −0.08 |
| SYY Sysco Corp. | Reduce -35.5% | 0.15% | −0.08 |
| XEXGX Eaton Vance Tax-Managed Glob | Reduce -1.4% | 1.41% | −0.08 |
| UNH Unitedhealth Group Inc. | Reduce -3.5% | 0.43% | −0.07 |
| JNJ Johnson & Johnson | Reduce -1.0% | 0.69% | −0.07 |
| TGT Target Corp. | Reduce -15.2% | 0.21% | −0.07 |
| SMCI Super Micro Computer Inc. | Sold out | 0.00% | −0.07 |
| VALE Vale SA-SP ADR | Sold out | 0.00% | −0.06 |
| WMB Williams Cos Inc. | Sold out | 0.00% | −0.06 |
| KWEB Kranesh Csi China Internet | Reduce -21.2% | 0.13% | −0.06 |
| MRK Merck & Co. Inc. | Reduce -4.3% | 0.35% | −0.06 |
| LAR Lithium Americas Argentina C | Reduce -6.9% | 0.18% | −0.05 |
| BTO John Hancock Financial Opp | Sold out | 0.00% | −0.05 |
| VRT Vertiv Holdings Co. Class A | Sold out | 0.00% | −0.05 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.05 |
| SBUX Starbucks Corp. | Reduce -11.1% | 0.29% | −0.05 |
| MBIN Merchants Bancorp | Reduce -2.8% | 0.21% | −0.05 |
| EL Estee Lauder Companies Class A | Reduce -36.5% | 0.04% | −0.05 |
| SPOT Spotify Technology SA | Sold out | 0.00% | −0.05 |
| CP Canadian Pacific Kansas City | Reduce -3.1% | 0.24% | −0.04 |
| EYLD Cambria Emerg Shrhldr Yield | Reduce -18.7% | 0.14% | −0.04 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.04 |
| BIDU Baidu Inc. - Spon ADR | Sold out | 0.00% | −0.04 |
| GD General Dynamics Corp. | Reduce -0.1% | 0.35% | −0.04 |
| VYM Vanguard High DVD Yield ETF | Reduce -13.7% | 0.31% | −0.04 |
| MSM MSC Industrial Direct Co. Class A | Sold out | 0.00% | −0.04 |
| ABBV Abbvie Inc. | Reduce -4.0% | 0.31% | −0.04 |
| PYPL PayPal Holdings Inc. | Reduce -19.3% | 0.37% | −0.04 |
| ED Consolidated Edison Inc. | Sold out | 0.00% | −0.04 |
Portfolio Buys Q3 2024 → Q4 2024
| JGRO JPMorgan Active Growth ETF | Add +91.7% | 0.63% | +0.32 |
| AMZN Amazon.com Inc. | Add +0.5% | 1.23% | +0.22 |
| IBM Intl Business Machines Corp. | Add +73.9% | 0.46% | +0.20 |
| META Meta Platforms Inc. Class A | Add +2.9% | 2.59% | +0.20 |
| TDVG T Rowe Price Dividend Growth | Add +59.8% | 0.50% | +0.19 |
| QUAL iShares MSCI USA Quality Fac | Add +15.7% | 1.18% | +0.18 |
| SKX Skechers USA Inc. Class A | New | 0.13% | +0.13 |
| NOMD Nomad Foods Ltd. | New | 0.12% | +0.12 |
| VIG Vanguard Dividend Apprec ETF | Add +26.4% | 0.52% | +0.11 |
| NICE Nice Ltd. - Spon ADR | New | 0.11% | +0.11 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.11% | +0.11 |
| FDL First Trust Morn DVD Lead Inc. | Add +98.0% | 0.21% | +0.10 |
| TBIL F/M US Treasury 3 Month Bill | Add +22.1% | 0.49% | +0.10 |
| SNPS Synopsys Inc. | New | 0.10% | +0.10 |
| PETS Petmed Express Inc. | Add +394.5% | 0.11% | +0.09 |
| VIGI Vanguard Int Div App Indx FD | Add +170.4% | 0.14% | +0.09 |
| QLYS Qualys Inc. | Add +58.2% | 0.19% | +0.08 |
| IBIT iShares Bitcoin Trust ETF | Add +6.2% | 0.21% | +0.08 |
| DFIV Dimensional International Va | New | 0.08% | +0.08 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +116.9% | 0.21% | +0.08 |
| JPST JPMorgan Ultra-Short Income | Add +10.3% | 0.69% | +0.08 |
| IEF iShares 7-10 Year Treasury B | Add +35.5% | 0.32% | +0.08 |
| SHV iShares 0-1 Year Treasury Bo | New | 0.08% | +0.08 |
| APTV Aptiv PLC | New | 0.08% | +0.08 |
| PLTR Palantir Technologies Inc. Class A | New | 0.08% | +0.08 |
| DFLV Dim US Large Cap Value ETF | New | 0.07% | +0.07 |
| EPR Epr Properties | New | 0.07% | +0.07 |
| PAX Patria Investments Ltd. Class A | New | 0.07% | +0.07 |
| GNRC Generac Holdings Inc. | New | 0.07% | +0.07 |
| SAIC Science Applications Inte | New | 0.07% | +0.07 |
| PSO Pearson PLC-Sponsored ADR | New | 0.07% | +0.07 |
| KGC Kinross Gold Corp. | New | 0.07% | +0.07 |
| RYLD Global X Russell 2000 Cov Class | Add +20.9% | 0.34% | +0.07 |
| CORP AMERICA AIRPORTS SA | New | 0.07% | +0.07 |
| ASR Grupo Aeroportuario Sur-ADR | New | 0.07% | +0.07 |
| AMD Advanced Micro Devices | Add +86.9% | 0.22% | +0.06 |
| WMT Walmart Inc. | Add +0.0% | 0.48% | +0.06 |
| VYMI Vanguard Int High DVD YLD Inc. | Add +154.7% | 0.11% | +0.06 |
| RJF Raymond James Financial Inc. | Add +0.9% | 0.20% | +0.05 |
| ETH Grayscale Ethereum Staking M | Add +218.8% | 0.06% | +0.05 |
| ETHA iShares Ethereum Trust ETF | New | 0.05% | +0.05 |
| YINN Direxion DLY Ftse CH BL3X-Ui | New | 0.05% | +0.05 |
| KR Kroger Co. | Add +47.6% | 0.12% | +0.04 |
| RCL Royal Caribbean Cruises Ltd. | New | 0.04% | +0.04 |
| XONE Bondbloxx BBG 1 Dur US Treas | New | 0.04% | +0.04 |
| UBER Uber Technologies Inc. | Add +103.8% | 0.10% | +0.04 |
| SPEM State Street SP PTF Em ETF | Add +96.6% | 0.08% | +0.04 |
| GS Goldman Sachs Group Inc. | Add +19.2% | 0.13% | +0.04 |
| NOW ServiceNow Inc. | New | 0.04% | +0.04 |
| IDCC Interdigital Inc. | New | 0.04% | +0.04 |
Notes & Other Activity Q3 2024 → Q4 2024
| KPLTW Katapult Holdings Inc. -CW26 | *W EXP 06/09/202 | New | 80,000 | $488 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 384 | $626.1M | AAPL, PG, NVDA, KONG, FORH |
| Q1 2026 | 378 | $646.0M | AAPL, PG, NVDA, MSFT, KONG |
| Q4 2025 | 391 | $685.7M | AAPL, PG, NVDA, MSFT, KONG |
| Q3 2025 | 386 | $633.6M | PG, AAPL, MSFT, NVDA, META |
| Q2 2025 | 382 | $597.2M | PG, AAPL, KONG, FORH, MSFT |
| Q1 2025 | 382 | $597.5M | PG, AAPL, KONG, FORH, MSFT |
| Q4 2024 | 372 | $608.9M | AAPL, PG, KONG, MSFT, NVDA |
| Q3 2024 | 368 | $626.0M | PG, AAPL, KONG, FORH, MSFT |
| Q2 2024 | 393 | $618.1M | PG, AAPL, KONG, MSFT, FORH |
| Q1 2024 | 388 | $613.4M | PG, AAPL, FORH, KONG, MSFT |