Heck Capital Advisors, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed May 19, 2025), Heck Capital Advisors, LLC reported 197 stock positions worth $804.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 11.7% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 8.7%) and Invesco S&P 500 Equal Weight (RSP, 5.9%). Compared with Q1 2024, it opened 10 new positions, sold out of 11, added to 72 and reduced 68. The biggest buy was VG Morningstar TS MKT ETF-US (VTI, shares +111%) and the biggest sale iShares Latin America 40 ETF (ILF, shares −100%).
- Most Recent 13F
- Q2 2026
- Location
- Rhinelander, WI
- CIK
- 0002046227
- Portfolio Value
- $804.3M (Q2 2024)
- SEC Filing
- 0001140361-25-019781 ↗ filed May 19, 2025
Holdings Value
Holdings 197 stocks · $804.3M
| IVV iShares Core S&P 500 ETF | 11.75% | 172,642 | $94.5M | Add +72.3% |
| VTI VG Morningstar TS MKT ETF-US | 8.65% | 260,104 | $69.6M | Add +111.0% |
| RSP Invesco S&P 500 Equal Weight | 5.92% | 289,832 | $47.6M | Add +33.0% |
| QUAL iShares MSCI USA Quality Fac | 4.95% | 233,047 | $39.8M | Reduce -10.4% |
| GOVT iShares US Treasury Bond ETF | 3.33% | 1,186,216 | $26.8M | Add +0.1% |
| IJR iShares Core S&P Small-Cap E | 3.02% | 227,784 | $24.3M | Reduce -21.7% |
| IEFA iShares Core MSCI Eafe ETF | 2.72% | 301,408 | $21.9M | Add +92.7% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 2.63% | 54,180 | $21.2M | Add +109.1% |
| FTCS First Trust Capital Strength | 2.29% | 218,899 | $18.4M | Add +23.8% |
| DGRW Wisdomtree U.S. Quality Divi | 1.97% | 202,803 | $15.8M | Add +8570.5% |
| ITOT iShares Core S&P Total U.S. | 1.75% | 118,327 | $14.1M | Reduce -1.1% |
| JAAA Janus Henderson Aaa Clo ETF | 1.74% | 275,297 | $14.0M | Reduce -4.2% |
| COWZ Pacer US Cash Cows 100 ETF | 1.69% | 248,904 | $13.6M | Add +16.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.66% | 225,775 | $13.4M | Add +61.3% |
| ONEQ Fidelity Nasdaq Comp Indx | 1.62% | 186,873 | $13.1M | New |
| EWJV iShares MSCI Japan Value ETF | 1.55% | 392,321 | $12.5M | New |
| SGOV iShares 0-3 Month Treasury B | 1.49% | 119,373 | $12.0M | Add +7.5% |
| GSSC Goldman Sachs Activebeta US | 1.44% | 182,272 | $11.5M | Reduce -2.1% |
| IEF iShares 7-10 Year Treasury B | 1.41% | 120,927 | $11.3M | Reduce -35.6% |
| IEMG iShares Core MSCI Emerging | 1.40% | 210,280 | $11.3M | Add +80.5% |
| LMBS First Trust Low Duration Opp | 1.40% | 233,717 | $11.2M | Add +0.4% |
| FRDM Freedom 100 Emeging MRKT ETF | 1.24% | 282,893 | $10.0M | Reduce -3.0% |
| IJH iShares Core S&P Midcap ETF | 1.22% | 167,697 | $9.8M | Add +5.7% |
| IDHQ Invesco S&P International DE | 1.19% | 313,774 | $9.5M | Reduce -3.0% |
| IJAN Innovator International Deve | 1.08% | 275,684 | $8.7M | Reduce -2.6% |
| QLTA iShares Aaa - A Rated Corpor | 1.06% | 182,783 | $8.6M | Add +0.7% |
| MTBA Simplify MBS ETF | 1.02% | 162,515 | $8.2M | Add +0.6% |
| TLH iShares 10-20 Year Treasury | 1.01% | 79,183 | $8.1M | Add +397.1% |
| SHV iShares 0-1 Year Treasury Bo | 1.01% | 73,392 | $8.1M | Add +3565.9% |
| PMAY Innovator U.S. Equity Power | 0.92% | 216,285 | $7.4M | Reduce -3.0% |
| IWF iShares Russell 1000 Growth | 0.91% | 20,180 | $7.4M | Reduce -22.4% |
| IEI iShares 3-7 Year Treasury Bo | 0.87% | 60,255 | $7.0M | Add +8495.6% |
| XTEN Bondbloxx BBG 10Y US TSY ETF | 0.85% | 148,681 | $6.8M | Add +0.7% |
| ECOW Pacer Emerging Markets Cash | 0.85% | 335,396 | $6.8M | Reduce -3.0% |
| IVW iShares S&P 500 Growth ETF | 0.85% | 73,475 | $6.8M | Add +7336.7% |
| BBAG JPMorgan Betabuilders US Agg | 0.84% | 149,165 | $6.8M | Add +0.7% |
| IDLV Invesco S&P International DE | 0.84% | 247,651 | $6.8M | Reduce -2.5% |
| IVE iShares S&P 500 Value ETF | 0.83% | 36,693 | $6.7M | Add +20.4% |
| TFLO iShares Treasury Floating Ra | 0.82% | 130,762 | $6.6M | Add +4.0% |
| IXN iShares Global Tech ETF | 0.75% | 73,237 | $6.1M | New |
| GOCT FT Vest US Equity Moderate B | 0.71% | 166,454 | $5.7M | Reduce -5.2% |
| MOAT Vaneck Morningstar Wide Moat | 0.68% | 62,900 | $5.4M | Reduce -13.6% |
| TLT iShares 20+ Year Treasury BD | 0.67% | 58,701 | $5.4M | Add +0.3% |
| IWP iShares Russell Mid-Cap Grow | 0.64% | 46,678 | $5.2M | Reduce -58.6% |
| FDEC FT Vest U.S. Equity Buffer E | 0.62% | 117,763 | $5.0M | Reduce -0.4% |
| INDA iShares MSCI India ETF | 0.55% | 79,193 | $4.4M | Reduce -15.9% |
| EWJ iShares MSCI Japan ETF | 0.55% | 64,636 | $4.4M | New |
| DGIN Vaneck Digital India ETF | 0.54% | 106,923 | $4.4M | New |
| SCJ iShares MSCI Japan Small-Cap | 0.49% | 55,072 | $3.9M | New |
| PG The Procter & Gamble Co. | 0.48% | 23,422 | $3.9M | No change |
| FTEC Fidelity MSCI Info Tech Indx | 0.48% | 22,364 | $3.8M | Reduce -2.4% |
| IVLU iShares MSCI International V | 0.45% | 130,860 | $3.6M | Add +282.0% |
| INTF iShares International Equity | 0.38% | 103,175 | $3.0M | Add +90.3% |
| NOBL Proshares S&P 500 Dividend A | 0.37% | 31,310 | $3.0M | Add +155.5% |
| SYLD Cambria Shareholder Yield Et | 0.36% | 41,960 | $2.9M | Reduce -5.2% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.35% | 111,790 | $2.8M | Reduce -2.2% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.34% | 31,391 | $2.8M | Add +90.0% |
| IBDP iShares Ibonds Dec 2024 Term | 0.34% | 109,782 | $2.8M | Reduce -2.3% |
| FHLC Fidelity MSCI Health Care | 0.33% | 38,397 | $2.6M | Reduce -2.4% |
| STIP iShares 0-5 Year Tips Bond E | 0.31% | 25,037 | $2.5M | Reduce -55.2% |
| EEMS iShares MSCI Emerging MKT SM | 0.30% | 39,542 | $2.4M | Reduce -42.9% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.27% | 19,277 | $2.2M | Reduce -8.9% |
| FMB First Trust Managed Municipa | 0.26% | 40,769 | $2.1M | Reduce -0.9% |
| SCHD Schwab US DVD Equity ETF | 0.25% | 25,478 | $2.0M | Reduce -0.2% |
| COP Conocophillips | 0.24% | 16,943 | $1.9M | Reduce -0.0% |
| FENY Fidelity MSCI Energy Index | 0.24% | 75,528 | $1.9M | Reduce -2.4% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.22% | 33,596 | $1.7M | Reduce -2.2% |
| GOOGL Alphabet Inc. Class A | 0.20% | 8,862 | $1.6M | Reduce -0.1% |
| SHY iShares 1-3 Year Treasury Bo | 0.20% | 19,356 | $1.6M | Reduce -86.6% |
| MSFT Microsoft Corp. | 0.19% | 3,449 | $1.5M | Add +0.1% |
| FDIS Fidelity MSCI Cons Discr Ind | 0.19% | 18,825 | $1.5M | Reduce -2.4% |
| AAPL Apple Inc. | 0.19% | 7,087 | $1.5M | Reduce -0.0% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 0.18% | 17,793 | $1.4M | Add +3.4% |
| FREL Fidelity MSCI RL Est Indx | 0.18% | 56,545 | $1.4M | Reduce -1.2% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.16% | 27,320 | $1.3M | Reduce -2.4% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.15% | 17,815 | $1.2M | Add +3.1% |
| AMZN Amazon.com Inc. | 0.15% | 6,061 | $1.2M | Reduce -1.1% |
| NVDA Nvidia Corp. | 0.11% | 7,425 | $917K | Reduce -0.6% |
| IGRO iShares Intl Div Growth ETF | 0.11% | 13,553 | $913K | Add +0.0% |
| RTX RTX Corp. | 0.11% | 9,039 | $907K | Reduce -0.1% |
| DSI iShares ESG MSCI KLD 400 ETF | 0.11% | 8,729 | $906K | Add +3.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.11% | 2,214 | $901K | Reduce -0.4% |
| CAT Caterpillar Inc. | 0.11% | 2,562 | $853K | No change |
| PSX Phillips 66 | 0.11% | 6,021 | $850K | No change |
| IJS iShares S&P Small-Cap 600 Va | 0.10% | 8,539 | $831K | Reduce -43.7% |
| VEA Vanguard Ftse Developed ETF | 0.10% | 16,774 | $829K | Add +0.0% |
| WMT Walmart Inc. | 0.10% | 12,196 | $826K | Reduce -0.1% |
| EEMV iShares MSCI Emg MKT Min Vol | 0.10% | 13,883 | $794K | Add +3.8% |
| EMGF iShares Emerging Markets Equ | 0.10% | 16,733 | $781K | Reduce -0.2% |
| FIDU Fidelity MSCI Indust Indx | 0.10% | 11,729 | $767K | Reduce -2.3% |
| FMAT Fidelity MSCI Materials Indx | 0.09% | 14,983 | $741K | Reduce -2.4% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.09% | 13,669 | $700K | Add +269.4% |
| LQDH iShares Int Hedg Corp. BD ETF | 0.09% | 7,412 | $689K | Add +90.0% |
| RSPE Invesco ESG SP 500 Eq Weight | 0.08% | 27,147 | $682K | Add +3.4% |
| NVS Novartis AG-Sponsored ADR | 0.08% | 6,376 | $679K | Add +100.6% |
| IWO iShares Russell 2000 Growth | 0.08% | 2,509 | $659K | Add +18.7% |
| MPC Marathon Petroleum Corp. | 0.08% | 3,679 | $638K | Reduce -0.1% |
| FANG Diamondback Energy Inc. | 0.08% | 3,076 | $616K | Reduce -0.2% |
| JPM JPMorgan Chase & Co. | 0.08% | 3,010 | $609K | Reduce -0.4% |
| XBIL F/M US Treasury 6 Month Bill | 0.07% | 11,151 | $558K | Add +55.4% |
Lines left out (1) · $10 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| FSMB First Trust Short Dur Manag | SHRT DUR MNG MUN | 0 | $10 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $804.3M.
Portfolio Sells Q1 2024 → Q2 2024
| ILF iShares Latin America 40 ETF | Reduce -100.0% | 0.00% | −2.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -21.7% | 3.02% | −1.88 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -86.6% | 0.20% | −1.60 |
| QUAL iShares MSCI USA Quality Fac | Reduce -10.4% | 4.95% | −1.57 |
| IWP iShares Russell Mid-Cap Grow | Reduce -58.6% | 0.64% | −1.32 |
| IEF iShares 7-10 Year Treasury B | Reduce -35.6% | 1.41% | −1.30 |
| IWN iShares Russell 2000 Value E | Sold out | 0.00% | −0.78 |
| IWC iShares Micro-Cap ETF | Sold out | 0.00% | −0.76 |
| IHAK iShares Cybersecurity & Tech | Sold out | 0.00% | −0.71 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -55.2% | 0.31% | −0.54 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -4.2% | 1.74% | −0.48 |
| GSSC Goldman Sachs Activebeta US | Reduce -2.1% | 1.44% | −0.42 |
| IWF iShares Russell 1000 Growth | Reduce -22.4% | 0.91% | −0.42 |
| ITOT iShares Core S&P Total U.S. | Reduce -1.1% | 1.75% | −0.36 |
| IDHQ Invesco S&P International DE | Reduce -3.0% | 1.19% | −0.33 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -13.6% | 0.68% | −0.32 |
| EEMS iShares MSCI Emerging MKT SM | Reduce -42.9% | 0.30% | −0.32 |
| IRVH Global X Interest RT Vol Inf | Sold out | 0.00% | −0.30 |
| IJAN Innovator International Deve | Reduce -2.6% | 1.08% | −0.27 |
| FRDM Freedom 100 Emeging MRKT ETF | Reduce -3.0% | 1.24% | −0.26 |
| IDLV Invesco S&P International DE | Reduce -2.5% | 0.84% | −0.25 |
| ECOW Pacer Emerging Markets Cash | Reduce -3.0% | 0.85% | −0.21 |
| INDA iShares MSCI India ETF | Reduce -15.9% | 0.55% | −0.19 |
| GOCT FT Vest US Equity Moderate B | Reduce -5.2% | 0.71% | −0.19 |
| PMAY Innovator U.S. Equity Power | Reduce -3.0% | 0.92% | −0.19 |
| SYLD Cambria Shareholder Yield Et | Reduce -5.2% | 0.36% | −0.14 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -43.7% | 0.10% | −0.13 |
| FDEC FT Vest U.S. Equity Buffer E | Reduce -0.4% | 0.62% | −0.12 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -8.9% | 0.27% | −0.11 |
| FHLC Fidelity MSCI Health Care | Reduce -2.4% | 0.33% | −0.09 |
| COP Conocophillips | Reduce -0.0% | 0.24% | −0.09 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -2.2% | 0.35% | −0.09 |
| IBDP iShares Ibonds Dec 2024 Term | Reduce -2.3% | 0.34% | −0.09 |
| FENY Fidelity MSCI Energy Index | Reduce -2.4% | 0.24% | −0.07 |
| FTEC Fidelity MSCI Info Tech Indx | Reduce -2.4% | 0.48% | −0.07 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.2% | 0.25% | −0.07 |
| FMB First Trust Managed Municipa | Reduce -0.9% | 0.26% | −0.06 |
| CLOA iShares Aaa Clo Act ETF-Usdi | Reduce -2.2% | 0.22% | −0.05 |
| FDIS Fidelity MSCI Cons Discr Ind | Reduce -2.4% | 0.19% | −0.05 |
| FREL Fidelity MSCI RL Est Indx | Reduce -1.2% | 0.18% | −0.05 |
| FSTA Fidelity MSCI Cons Stap Indx | Reduce -2.4% | 0.16% | −0.04 |
| TBIL F/M US Treasury 3 Month Bill | Sold out | 0.00% | −0.04 |
| MPC Marathon Petroleum Corp. | Reduce -0.1% | 0.08% | −0.03 |
| LNG Cheniere Energy Inc. | Sold out | 0.00% | −0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.4% | 0.11% | −0.03 |
| FMAT Fidelity MSCI Materials Indx | Reduce -2.4% | 0.09% | −0.03 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.03 |
| FIDU Fidelity MSCI Indust Indx | Reduce -2.3% | 0.10% | −0.03 |
| AMZN Amazon.com Inc. | Reduce -1.1% | 0.15% | −0.02 |
| RTX RTX Corp. | Reduce -0.1% | 0.11% | −0.02 |
Portfolio Buys Q1 2024 → Q2 2024
| VTI VG Morningstar TS MKT ETF-US | Add +111.0% | 8.65% | +3.76 |
| IVV iShares Core S&P 500 ETF | Add +72.3% | 11.75% | +3.71 |
| DGRW Wisdomtree U.S. Quality Divi | Add +8570.5% | 1.97% | +1.94 |
| ONEQ Fidelity Nasdaq Comp Indx | New | 1.62% | +1.62 |
| EWJV iShares MSCI Japan Value ETF | New | 1.55% | +1.55 |
| DIA SS SPDR Dow Jones Indus Avg | Add +109.1% | 2.63% | +1.06 |
| SHV iShares 0-1 Year Treasury Bo | Add +3565.9% | 1.01% | +0.97 |
| IEFA iShares Core MSCI Eafe ETF | Add +92.7% | 2.72% | +0.95 |
| IEI iShares 3-7 Year Treasury Bo | Add +8495.6% | 0.87% | +0.85 |
| IVW iShares S&P 500 Growth ETF | Add +7336.7% | 0.85% | +0.83 |
| TLH iShares 10-20 Year Treasury | Add +397.1% | 1.01% | +0.76 |
| IXN iShares Global Tech ETF | New | 0.75% | +0.75 |
| EWJ iShares MSCI Japan ETF | New | 0.55% | +0.55 |
| DGIN Vaneck Digital India ETF | New | 0.54% | +0.54 |
| SCJ iShares MSCI Japan Small-Cap | New | 0.49% | +0.49 |
| IEMG iShares Core MSCI Emerging | Add +80.5% | 1.40% | +0.48 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +61.3% | 1.66% | +0.43 |
| IVLU iShares MSCI International V | Add +282.0% | 0.45% | +0.30 |
| RSP Invesco S&P 500 Equal Weight | Add +33.0% | 5.92% | +0.29 |
| NOBL Proshares S&P 500 Dividend A | Add +155.5% | 0.37% | +0.18 |
| INTF iShares International Equity | Add +90.3% | 0.38% | +0.13 |
| IJK iShares S&P Mid-Cap 400 Grow | Add +90.0% | 0.34% | +0.11 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | New | 0.06% | +0.06 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +269.4% | 0.09% | +0.06 |
| NVS Novartis AG-Sponsored ADR | Add +100.6% | 0.08% | +0.04 |
| LQDH iShares Int Hedg Corp. BD ETF | Add +90.0% | 0.09% | +0.03 |
| FLOT iShares Floating Rate Bond E | Add +115.2% | 0.05% | +0.02 |
| XBIL F/M US Treasury 6 Month Bill | Add +55.4% | 0.07% | +0.01 |
| AGRH iShares Interest Rate Hedged | Add +48.4% | 0.07% | +0.01 |
| JBBB Janus Henderson B-BBB Clo Et | New | 0.01% | +0.01 |
| UL Unilever PLC | Add +100.0% | 0.02% | +0.01 |
| ITDD iShares Lfepth TRGT 2040 | New | 0.00% | +0.00 |
| SPYI Neos S&P 500 High Income ETF | Add +1273.1% | 0.00% | +0.00 |
| AVUV Avantis US Small Cap Value | Add +71.7% | 0.01% | +0.00 |
| ITDE iShares Lifepth Targ DT 2045 | New | 0.00% | +0.00 |
| AMLP Alerian MLP ETF | Add +1275.9% | 0.00% | +0.00 |
| JEPI JPMorgan Equity Premium Inco | Add +1269.6% | 0.00% | +0.00 |
| HIGH Simplify Enhanced Income ETF | Add +1274.5% | 0.00% | +0.00 |
| MBB iShares MBS ETF | Add +1.1% | 0.00% | −0.00 |
| IGIB iShares 5-10Y Inv Grade Corp. | Add +1.1% | 0.00% | −0.00 |
| ITDI iShares Lifepath Target 2065 | Add +8.0% | 0.01% | −0.00 |
| GVI iShares Intermediate Governm | Add +0.9% | 0.00% | −0.00 |
| VCIT Vanguard Int-Term Corporate | Add +1.0% | 0.01% | −0.00 |
| AGG iShares Core U.S. Aggregate | Add +0.9% | 0.01% | −0.00 |
| TIP iShares Tips Bond ETF | Add +1.2% | 0.01% | −0.00 |
| JPST JPMorgan Ultra-Short Income | Add +4.7% | 0.02% | −0.00 |
| NUEM Nuveen ESG Emerging Markets | Add +3.4% | 0.02% | −0.00 |
| GSST Goldman Sachs Ultra Short Bo | Add +4.7% | 0.02% | −0.00 |
| GSY Invesco Ultra Short Duration | Add +4.7% | 0.02% | −0.00 |
| CSHI Neos Enhanced Income 1-3 Mon | Add +10.1% | 0.04% | −0.00 |
Notes & Other Activity Q1 2024 → Q2 2024
| FSMB First Trust Short Dur Manag | SHRT DUR MNG MUN | New | 0 | $10 |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 214 | $1.7B | IVV, VTI, IEMG, ONEQ, DIA |
| Q1 2026 | 202 | $1.3B | IVV, IAUM, VTI, ONEQ, DIA |
| Q4 2025 | 211 | $1.3B | IVV, VTI, ONEQ, IEMG, IAUM |
| Q3 2025 | 196 | $1.3B | IVV, VTI, RSP, ONEQ, IEMG |
| Q2 2025 | 177 | $1.2B | IVV, VTI, RSP, SPY, ONEQ |
| Q1 2025 | 231 | $889.2M | IVV, VTI, QUAL, RSP, IEFA |
| Q4 2024Amended | 237 | $871.6M | IVV, VTI, RSP, QUAL, IJR |
| Q3 2024 | 198 | $867.4M | IVV, VTI, RSP, QUAL, ITOT |
| Q2 2024 | 197 | $804.3M | IVV, VTI, RSP, QUAL, GOVT |
| Q1 2024 | 197 | $655.7M | IVV, QUAL, RSP, IJR, VTI |