Heck Capital Advisors, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 23, 2025), Heck Capital Advisors, LLC reported 177 stock positions worth $1.2 billion. Its top holding was iShares Core S&P 500 ETF (IVV) at 14.4% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 9.2%) and Invesco S&P 500 Equal Weight (RSP, 5.0%). Compared with Q1 2025, it opened 24 new positions, sold out of 78, added to 117 and reduced 29. The biggest buy was a new position in SS SPDR S&P 500 ETF Trust-US (SPY) and the biggest sale iShares MSCI USA Quality Fac (QUAL, shares −26%).
- Most Recent 13F
- Q2 2026
- Location
- Rhinelander, WI
- CIK
- 0002046227
- Portfolio Value
- $1.2B (Q2 2025)
- SEC Filing
- 0001667731-25-000926 ↗ filed Jul 23, 2025
Holdings Value
Holdings 177 stocks · $1.2B
| IVV iShares Core S&P 500 ETF | 14.44% | 270,469 | $167.9M | Add +39.0% |
| VTI VG Morningstar TS MKT ETF-US | 9.23% | 352,471 | $107.3M | Add +26.7% |
| RSP Invesco S&P 500 Equal Weight | 4.95% | 316,836 | $57.6M | Add +50.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 4.50% | 84,630 | $52.3M | New |
| ONEQ Fidelity Nasdaq Comp Indx | 4.19% | 608,702 | $48.8M | Add +38.0% |
| IEFA iShares Core MSCI Eafe ETF | 3.19% | 444,834 | $37.1M | Add +8.9% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 3.07% | 80,828 | $35.7M | Add +39.9% |
| IEMG iShares Core MSCI Emerging | 2.90% | 562,292 | $33.8M | Add +61.5% |
| IWL iShares Russell Top 200 ETF | 2.69% | 204,097 | $31.3M | Add +437.0% |
| QUAL iShares MSCI USA Quality Fac | 2.63% | 167,333 | $30.6M | Reduce -26.2% |
| GOVT iShares US Treasury Bond ETF | 2.61% | 1,318,734 | $30.3M | Add +3.3% |
| ITOT iShares Core S&P Total U.S. | 2.10% | 180,368 | $24.4M | Add +4.1% |
| LMBS First Trust Low Duration Opp | 1.92% | 453,087 | $22.3M | Add +4.0% |
| FTCS First Trust Capital Strength | 1.80% | 230,609 | $21.0M | Add +15.9% |
| DGRW Wisdomtree U.S. Quality Divi | 1.53% | 212,570 | $17.8M | Add +1.4% |
| RECS Columbia Resear Enh Cor ETF | 1.46% | 461,922 | $17.0M | New |
| IJR iShares Core S&P Small-Cap E | 1.29% | 137,048 | $15.0M | Reduce -34.2% |
| COWG Pacer US LRG Cap Cows GR LD | 1.13% | 372,699 | $13.1M | New |
| IEF iShares 7-10 Year Treasury B | 1.07% | 129,694 | $12.4M | Add +2.8% |
| SHV iShares 0-1 Year Treasury Bo | 1.05% | 110,725 | $12.2M | Add +0.8% |
| IVLU iShares MSCI International V | 1.00% | 352,895 | $11.6M | Add +2961.7% |
| GSSC Goldman Sachs Activebeta US | 1.00% | 168,642 | $11.6M | Add +0.1% |
| MTBA Simplify MBS ETF | 0.99% | 230,380 | $11.5M | Add +3.0% |
| SGOV iShares 0-3 Month Treasury B | 0.99% | 114,515 | $11.5M | Add +23.9% |
| IWP iShares Russell Mid-Cap Grow | 0.99% | 82,599 | $11.5M | Reduce -37.4% |
| IDHQ Invesco S&P International DE | 0.94% | 332,189 | $11.0M | Add +20.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.92% | 170,050 | $10.7M | Reduce -15.4% |
| IWR iShares Russell Mid-Cap ETF | 0.91% | 114,518 | $10.5M | Add +59.0% |
| FRDM Freedom 100 Emeging MRKT ETF | 0.87% | 249,563 | $10.1M | Add +0.2% |
| IJAN Innovator International Deve | 0.74% | 253,217 | $8.7M | Add +0.8% |
| XTEN Bondbloxx BBG 10Y US TSY ETF | 0.71% | 178,049 | $8.2M | Add +5.2% |
| BBAG JPMorgan Betabuilders US Agg | 0.68% | 172,210 | $8.0M | Add +5.6% |
| FBTC Fidelity Wise Origin Bitcoin | 0.65% | 80,438 | $7.6M | Reduce -39.4% |
| PMAY Innovator U.S. Equity Power | 0.64% | 197,799 | $7.5M | Add +0.3% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.64% | 140,911 | $7.4M | Add +0.3% |
| TLT iShares 20+ Year Treasury BD | 0.63% | 82,764 | $7.3M | Add +3.6% |
| IDLV Invesco S&P International DE | 0.63% | 219,598 | $7.3M | Add +1.9% |
| ECOW Pacer Emerging Markets Cash | 0.58% | 306,429 | $6.8M | Add +0.4% |
| FREL Fidelity MSCI RL Est Indx | 0.54% | 233,877 | $6.3M | Add +11.9% |
| IVE iShares S&P 500 Value ETF | 0.54% | 32,306 | $6.3M | Add +3.3% |
| MBB iShares MBS ETF | 0.54% | 66,928 | $6.3M | New |
| TUA Sim St Treas Fut Strat ETF filed as SIMPLIFY EXCHANGE TRADED FUN | 0.50% | 264,530 | $5.8M | Add +3.0% |
| QLTA iShares Aaa - A Rated Corpor | 0.47% | 114,431 | $5.5M | Add +6.2% |
| IWF iShares Russell 1000 Growth | 0.47% | 12,769 | $5.4M | Reduce -17.2% |
| IAU iShares Gold Trust | 0.44% | 81,598 | $5.1M | New |
| LRGF iShares US Equity Factor ETF | 0.44% | 79,122 | $5.1M | New |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.44% | 93,126 | $5.1M | New |
| IWD iShares Russell 1000 Value E | 0.43% | 25,957 | $5.0M | Add +106.9% |
| TYA Simplify Intermediate Term | 0.40% | 348,052 | $4.7M | Add +2.1% |
| FTEC Fidelity MSCI Info Tech Indx | 0.39% | 22,971 | $4.5M | Add +1.7% |
| TFLO iShares Treasury Floating Ra | 0.38% | 86,808 | $4.4M | Reduce -58.8% |
| IEI iShares 3-7 Year Treasury Bo | 0.36% | 34,720 | $4.1M | Add +3.4% |
| IVW iShares S&P 500 Growth ETF | 0.34% | 36,365 | $4.0M | Reduce -53.3% |
| OEF iShares S&P 100 ETF | 0.33% | 12,541 | $3.8M | Add +710.7% |
| PG The Procter & Gamble Co. | 0.32% | 23,372 | $3.7M | No change |
| GDXJ Vaneck Junior Gold Miners | 0.29% | 50,442 | $3.4M | Reduce -17.8% |
| GDX Vaneck Gold Miners ETF | 0.29% | 63,928 | $3.3M | Reduce -20.5% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.27% | 25,308 | $3.1M | Add +11.7% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.25% | 117,042 | $2.9M | Add +2.1% |
| FHLC Fidelity MSCI Health Care | 0.25% | 45,514 | $2.9M | Add +1.4% |
| MSFT Microsoft Corp. | 0.25% | 5,796 | $2.9M | Add +6.4% |
| GOOGL Alphabet Inc. Class A | 0.23% | 15,236 | $2.7M | Add +4.2% |
| NOBL Proshares S&P 500 Dividend A | 0.23% | 26,237 | $2.6M | Add +18.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.22% | 55,910 | $2.6M | Reduce -1.1% |
| STIP iShares 0-5 Year Tips Bond E | 0.22% | 24,926 | $2.6M | Add +1.6% |
| OBIL F/M US Treasury 12 Month Bil | 0.20% | 45,190 | $2.3M | Add +217.6% |
| INTF iShares International Equity | 0.18% | 59,956 | $2.1M | Reduce -42.4% |
| JAAA Janus Henderson Aaa Clo ETF | 0.17% | 39,896 | $2.0M | Reduce -74.3% |
| SHY iShares 1-3 Year Treasury Bo | 0.17% | 23,598 | $2.0M | Add +13.1% |
| IDEV iShares Core MSCI Dev MKTS | 0.17% | 25,333 | $1.9M | Add +751.0% |
| FMB First Trust Managed Municipa | 0.16% | 38,463 | $1.9M | Reduce -10.4% |
| IGRO iShares Intl Div Growth ETF | 0.16% | 23,950 | $1.9M | Add +106.5% |
| EMGF iShares Emerging Markets Equ | 0.15% | 34,193 | $1.8M | Add +11.1% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.15% | 33,911 | $1.8M | Add +2.2% |
| JPM JPMorgan Chase & Co. | 0.15% | 6,060 | $1.8M | Add +5.6% |
| IWY iShares Russell Top 200 Grow | 0.15% | 6,998 | $1.7M | Add +146.3% |
| TLH iShares 10-20 Year Treasury | 0.15% | 16,860 | $1.7M | Add +4.0% |
| AAPL Apple Inc. | 0.14% | 8,149 | $1.7M | Reduce -13.5% |
| NVDA Nvidia Corp. | 0.14% | 10,498 | $1.7M | Add +14.3% |
| IJH iShares Core S&P Midcap ETF | 0.14% | 26,179 | $1.6M | Reduce -4.8% |
| RTX RTX Corp. | 0.13% | 10,626 | $1.6M | Add +6.7% |
| THRO iShares U.S. Thematic Rotati | 0.13% | 43,398 | $1.5M | New |
| COP Conocophillips | 0.13% | 16,842 | $1.5M | Add +0.6% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.13% | 16,590 | $1.5M | Add +2.4% |
| FUTY Fidelity MSCI US Utilities | 0.13% | 27,940 | $1.5M | Add +0.9% |
| AMZN Amazon.com Inc. | 0.13% | 6,698 | $1.5M | Add +11.9% |
| CAT Caterpillar Inc. | 0.12% | 3,734 | $1.4M | Add +46.6% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 0.12% | 15,236 | $1.4M | Reduce -0.0% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.12% | 27,973 | $1.4M | Add +1.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.12% | 2,883 | $1.4M | Add +2.2% |
| IWS iShares Russell Mid-Cap Valu | 0.12% | 10,401 | $1.4M | Reduce -10.4% |
| FENY Fidelity MSCI Energy Index | 0.11% | 56,482 | $1.3M | Add +145.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.11% | 2,250 | $1.2M | New |
| WMT Walmart Inc. | 0.11% | 12,677 | $1.2M | Add +41.1% |
| IWX iShares Russell Top 200 Valu | 0.10% | 13,366 | $1.1M | Add +149.4% |
| SXI Standex International Corp. | 0.10% | 7,154 | $1.1M | New |
| MOAT Vaneck Morningstar Wide Moat | 0.09% | 11,189 | $1.0M | Add +14818.7% |
| USMV iShares MSCI USA Min Vol Fac | 0.09% | 11,046 | $1.0M | Add +105.0% |
| COWZ Pacer US Cash Cows 100 ETF | 0.09% | 18,371 | $1.0M | Reduce -92.3% |
| USRT iShares Core US REIT ETF | 0.09% | 17,536 | $992K | New |
Portfolio Sells Q1 2025 → Q2 2025
| QUAL iShares MSCI USA Quality Fac | Reduce -26.2% | 2.63% | −1.73 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -92.3% | 0.09% | −1.39 |
| IWM iShares Russell 2000 ETF | Reduce -93.2% | 0.08% | −1.31 |
| IJR iShares Core S&P Small-Cap E | Reduce -34.2% | 1.29% | −1.16 |
| TFLO iShares Treasury Floating Ra | Reduce -58.8% | 0.38% | −0.82 |
| IWP iShares Russell Mid-Cap Grow | Reduce -37.4% | 0.99% | −0.76 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -74.3% | 0.17% | −0.71 |
| SYLD Cambria Shareholder Yield Et | Sold out | 0.00% | −0.61 |
| FDEC FT Vest U.S. Equity Buffer E | Sold out | 0.00% | −0.56 |
| IVW iShares S&P 500 Growth ETF | Reduce -53.3% | 0.34% | −0.47 |
| FBTC Fidelity Wise Origin Bitcoin | Reduce -39.4% | 0.65% | −0.42 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -15.4% | 0.92% | −0.32 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.31 |
| LQDH iShares Int Hedg Corp. BD ETF | Sold out | 0.00% | −0.29 |
| DGRO iShares Core Dividend Growth | Sold out | 0.00% | −0.27 |
| FLOT iShares Floating Rate Bond E | Reduce -88.6% | 0.03% | −0.27 |
| IWN iShares Russell 2000 Value E | Reduce -79.8% | 0.05% | −0.25 |
| IWO iShares Russell 2000 Growth | Reduce -78.7% | 0.05% | −0.23 |
| INTF iShares International Equity | Reduce -42.4% | 0.18% | −0.18 |
| IWF iShares Russell 1000 Growth | Reduce -17.2% | 0.47% | −0.16 |
| GDX Vaneck Gold Miners ETF | Reduce -20.5% | 0.29% | −0.13 |
| FDIS Fidelity MSCI Cons Discr Ind | Reduce -55.2% | 0.07% | −0.11 |
| GDXJ Vaneck Junior Gold Miners | Reduce -17.8% | 0.29% | −0.10 |
| IBIT iShares Bitcoin Trust ETF | Sold out | 0.00% | −0.10 |
| AAPL Apple Inc. | Reduce -13.5% | 0.14% | −0.09 |
| HYGH iShares Int Rate Hedg HY ETF | Sold out | 0.00% | −0.08 |
| FMB First Trust Managed Municipa | Reduce -10.4% | 0.16% | −0.08 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -1.1% | 0.22% | −0.07 |
| CALF PCR US SM CP CSH CWS ETF-Usd | Sold out | 0.00% | −0.06 |
| IWS iShares Russell Mid-Cap Valu | Reduce -10.4% | 0.12% | −0.05 |
| IJH iShares Core S&P Midcap ETF | Reduce -4.8% | 0.14% | −0.04 |
| ZDEK Inno Equ Def Pro ETF - 1 DE | Sold out | 0.00% | −0.04 |
| IQLT iShares MSCI International Q | Sold out | 0.00% | −0.03 |
| GSY Invesco Ultra Short Duration | Sold out | 0.00% | −0.02 |
| UTWO F/M US Treasury 2 Year Note | Reduce -1.4% | 0.06% | −0.02 |
| SPYI Neos S&P 500 High Income ETF | Reduce -0.0% | 0.07% | −0.02 |
| JPST JPMorgan Ultra-Short Income | Sold out | 0.00% | −0.02 |
| GSIE Goldman Sachs Activebeta Int | Sold out | 0.00% | −0.02 |
| RSPE Invesco ESG SP 500 Eq Weight | Reduce -0.0% | 0.06% | −0.01 |
| TLTP Amplify TLT US TR 12% Op ETF | Sold out | 0.00% | −0.01 |
| JEPQ JPM Nasdaq Equity Premium | Sold out | 0.00% | −0.01 |
| AVUV Avantis US Small Cap Value | Sold out | 0.00% | −0.01 |
| NULG Nuveen ESG LRG-Cap GRW ETF | Reduce -0.0% | 0.12% | −0.01 |
| CATH Global X S&P 500 Ca Val ETF | Sold out | 0.00% | −0.01 |
| UL Unilever PLC | Sold out | 0.00% | −0.01 |
| DFSU Dimensional US Sus CORE1 ETF | Reduce -0.0% | 0.04% | −0.01 |
| ITDC iShares Lifepath Target 2035 | Sold out | 0.00% | −0.01 |
| DFSE Dimensional Em Sus CORE1 ETF | Reduce -0.0% | 0.04% | −0.01 |
| LLY Eli Lilly & Co. | Sold out | 0.00% | −0.01 |
| JQUA JPMorgan US Quality Factor | Sold out | 0.00% | −0.00 |
Portfolio Buys Q1 2025 → Q2 2025
| SPY SS SPDR S&P 500 ETF Trust-US | New | 4.50% | +4.50 |
| IVV iShares Core S&P 500 ETF | Add +39.0% | 14.44% | +2.15 |
| IWL iShares Russell Top 200 ETF | Add +437.0% | 2.69% | +2.10 |
| RECS Columbia Resear Enh Cor ETF | New | 1.46% | +1.46 |
| COWG Pacer US LRG Cap Cows GR LD | New | 1.13% | +1.13 |
| IVLU iShares MSCI International V | Add +2961.7% | 1.00% | +0.96 |
| RSP Invesco S&P 500 Equal Weight | Add +50.5% | 4.95% | +0.85 |
| ONEQ Fidelity Nasdaq Comp Indx | Add +38.0% | 4.19% | +0.82 |
| IEMG iShares Core MSCI Emerging | Add +61.5% | 2.90% | +0.79 |
| VTI VG Morningstar TS MKT ETF-US | Add +26.7% | 9.23% | +0.63 |
| MBB iShares MBS ETF | New | 0.54% | +0.54 |
| IAU iShares Gold Trust | New | 0.44% | +0.44 |
| LRGF iShares US Equity Factor ETF | New | 0.44% | +0.44 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 0.44% | +0.44 |
| DIA SS SPDR Dow Jones Indus Avg | Add +39.9% | 3.07% | +0.34 |
| OEF iShares S&P 100 ETF | Add +710.7% | 0.33% | +0.28 |
| IWR iShares Russell Mid-Cap ETF | Add +59.0% | 0.91% | +0.22 |
| IWD iShares Russell 1000 Value E | Add +106.9% | 0.43% | +0.17 |
| IDEV iShares Core MSCI Dev MKTS | Add +751.0% | 0.17% | +0.14 |
| THRO iShares U.S. Thematic Rotati | New | 0.13% | +0.13 |
| OBIL F/M US Treasury 12 Month Bil | Add +217.6% | 0.20% | +0.11 |
| QQQ Invesco QQQ Trust Series 1 | New | 0.11% | +0.11 |
| SXI Standex International Corp. | New | 0.10% | +0.10 |
| MOAT Vaneck Morningstar Wide Moat | Add +14818.7% | 0.09% | +0.09 |
| USRT iShares Core US REIT ETF | New | 0.09% | +0.09 |
| IWY iShares Russell Top 200 Grow | Add +146.3% | 0.15% | +0.08 |
| RBIL US Treasury Ultra Short Tips | New | 0.07% | +0.07 |
| IGRO iShares Intl Div Growth ETF | Add +106.5% | 0.16% | +0.07 |
| SPYD SS SPDR P S&P 500 Hi Div ETF | New | 0.06% | +0.06 |
| IWB iShares Russell 1000 ETF | New | 0.05% | +0.05 |
| VB Vanguard Most SM-Cap ETF-Usd | Add +236.8% | 0.08% | +0.05 |
| FENY Fidelity MSCI Energy Index | Add +145.9% | 0.11% | +0.05 |
| IWX iShares Russell Top 200 Valu | Add +149.4% | 0.10% | +0.05 |
| DFUS Dimensional US Eq MKT ETF | New | 0.04% | +0.04 |
| SPLV Invesco S&P 500 Low Volatili | Add +1318.2% | 0.04% | +0.04 |
| EFAV iShares MSCI Eafe Min Vol Fa | Add +328.2% | 0.05% | +0.04 |
| NMAX Newsmax Inc. | New | 0.04% | +0.04 |
| BAC Bank of America Corp. | New | 0.03% | +0.03 |
| AMAT Applied Materials Inc. | New | 0.03% | +0.03 |
| USMV iShares MSCI USA Min Vol Fac | Add +105.0% | 0.09% | +0.03 |
| EEMV iShares MSCI Emg MKT Min Vol | New | 0.03% | +0.03 |
| NVDA Nvidia Corp. | Add +14.3% | 0.14% | +0.03 |
| CAT Caterpillar Inc. | Add +46.6% | 0.12% | +0.03 |
| META Meta Platforms Inc. Class A | Add +56.1% | 0.08% | +0.03 |
| ASB Associated Banc-Corp. | New | 0.03% | +0.03 |
| VNQ Vanguard Real Estate ETF | Add +331.3% | 0.04% | +0.03 |
| AVGO Broadcom Inc. | Add +17.6% | 0.08% | +0.02 |
| COST Costco Wholesale Corp. | Add +887.9% | 0.03% | +0.02 |
| NIC Nicolet Bankshares Inc. | New | 0.02% | +0.02 |
| SCHF Schwab Intl Equity ETF | New | 0.02% | +0.02 |
Notes & Other Activity Q1 2025 → Q2 2025
| EWJV iShares MSCI Japan Value ETF | MSCI JP VALUE | Sold out | 0 | $13before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 214 | $1.7B | IVV, VTI, IEMG, ONEQ, DIA |
| Q1 2026 | 202 | $1.3B | IVV, IAUM, VTI, ONEQ, DIA |
| Q4 2025 | 211 | $1.3B | IVV, VTI, ONEQ, IEMG, IAUM |
| Q3 2025 | 196 | $1.3B | IVV, VTI, RSP, ONEQ, IEMG |
| Q2 2025 | 177 | $1.2B | IVV, VTI, RSP, SPY, ONEQ |
| Q1 2025 | 231 | $889.2M | IVV, VTI, QUAL, RSP, IEFA |
| Q4 2024Amended | 237 | $871.6M | IVV, VTI, RSP, QUAL, IJR |
| Q3 2024 | 198 | $867.4M | IVV, VTI, RSP, QUAL, ITOT |
| Q2 2024 | 197 | $804.3M | IVV, VTI, RSP, QUAL, GOVT |
| Q1 2024 | 197 | $655.7M | IVV, QUAL, RSP, IJR, VTI |