Heck Capital Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed May 13, 2025), Heck Capital Advisors, LLC reported 237 stock positions worth $871.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 12.9% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 9.1%) and Invesco S&P 500 Equal Weight (RSP, 6.0%). Compared with Q3 2024, it opened 50 new positions, sold out of 11, added to 51 and reduced 96. The biggest buy was a new position in Fidelity Wise Origin Bitcoin (FBTC) and the biggest sale an exit from Invesco S&P Midcap 400 Garp (GRPM).
- Most Recent 13F
- Q2 2026
- Location
- Rhinelander, WI
- CIK
- 0002046227
- Portfolio Value
- $871.6M (Q4 2024)
- SEC Filing
- 0001140361-25-018641 ↗ filed May 13, 2025
Holdings Value
Holdings 237 stocks · $871.6M
| IVV iShares Core S&P 500 ETF | 12.90% | 191,048 | $112.5M | Add +3.2% |
| VTI VG Morningstar TS MKT ETF-US | 9.11% | 273,841 | $79.4M | Add +4.3% |
| RSP Invesco S&P 500 Equal Weight | 6.03% | 300,105 | $52.6M | Add +4.8% |
| QUAL iShares MSCI USA Quality Fac | 4.68% | 229,207 | $40.8M | Reduce -4.6% |
| IJR iShares Core S&P Small-Cap E | 3.24% | 244,989 | $28.2M | Reduce -0.1% |
| GOVT iShares US Treasury Bond ETF | 3.18% | 1,205,215 | $27.7M | Reduce -1.8% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 2.75% | 56,378 | $24.0M | Add +4.2% |
| ITOT iShares Core S&P Total U.S. | 2.58% | 175,101 | $22.5M | Reduce -28.2% |
| IEFA iShares Core MSCI Eafe ETF | 2.53% | 313,743 | $22.0M | Add +6.5% |
| LMBS First Trust Low Duration Opp | 2.27% | 406,580 | $19.8M | Add +2.7% |
| FTCS First Trust Capital Strength | 2.03% | 201,934 | $17.7M | Reduce -4.9% |
| DGRW Wisdomtree U.S. Quality Divi | 1.99% | 214,269 | $17.3M | Reduce -3.4% |
| IWP iShares Russell Mid-Cap Grow | 1.90% | 130,964 | $16.6M | Add +71.7% |
| IEMG iShares Core MSCI Emerging | 1.88% | 313,224 | $16.4M | Reduce -4.2% |
| ONEQ Fidelity Nasdaq Comp Indx | 1.74% | 199,076 | $15.1M | Add +5.0% |
| COWZ Pacer US Cash Cows 100 ETF | 1.49% | 230,040 | $13.0M | Reduce -4.8% |
| IWM iShares Russell 2000 ETF | 1.47% | 57,818 | $12.8M | Add +899.3% |
| FBTC Fidelity Wise Origin Bitcoin | 1.38% | 146,934 | $12.0M | New |
| GSSC Goldman Sachs Activebeta US | 1.37% | 173,195 | $12.0M | Reduce -4.2% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.25% | 195,808 | $10.9M | Reduce -1.8% |
| MTBA Simplify MBS ETF | 1.21% | 211,669 | $10.5M | Add +13.4% |
| JAAA Janus Henderson Aaa Clo ETF | 1.19% | 205,244 | $10.4M | Reduce -12.8% |
| SGOV iShares 0-3 Month Treasury B | 1.16% | 101,133 | $10.1M | Reduce -9.8% |
| IEF iShares 7-10 Year Treasury B | 1.09% | 102,729 | $9.5M | Add +35.0% |
| TFLO iShares Treasury Floating Ra | 0.99% | 170,714 | $8.6M | Add +21.1% |
| IWF iShares Russell 1000 Growth | 0.98% | 21,316 | $8.6M | Add +4.4% |
| FRDM Freedom 100 Emeging MRKT ETF | 0.95% | 252,781 | $8.3M | Reduce -5.1% |
| IDHQ Invesco S&P International DE | 0.91% | 280,999 | $8.0M | Reduce -4.9% |
| IVW iShares S&P 500 Growth ETF | 0.91% | 77,828 | $7.9M | Add +7.5% |
| IJAN Innovator International Deve | 0.88% | 254,775 | $7.7M | Reduce -4.8% |
| SHV iShares 0-1 Year Treasury Bo | 0.85% | 67,643 | $7.4M | Reduce -5.6% |
| PMAY Innovator U.S. Equity Power | 0.82% | 199,991 | $7.2M | Reduce -4.8% |
| XTEN Bondbloxx BBG 10Y US TSY ETF | 0.77% | 149,576 | $6.7M | Reduce -1.8% |
| BBAG JPMorgan Betabuilders US Agg | 0.77% | 148,368 | $6.7M | Reduce -1.8% |
| IWR iShares Russell Mid-Cap ETF | 0.73% | 71,561 | $6.3M | Add +306.0% |
| IWN iShares Russell 2000 Value E | 0.71% | 37,593 | $6.2M | Add +3094.0% |
| QLTA iShares Aaa - A Rated Corpor | 0.70% | 130,626 | $6.1M | Reduce -31.3% |
| IDLV Invesco S&P International DE | 0.70% | 218,793 | $6.1M | Reduce -5.0% |
| ECOW Pacer Emerging Markets Cash | 0.69% | 309,490 | $6.0M | Reduce -4.9% |
| SYLD Cambria Shareholder Yield Et | 0.69% | 87,424 | $6.0M | Reduce -8.4% |
| TUA Sim St Treas Fut Strat ETF filed as SIMPLIFY EXCHANGE TRADED FUN | 0.59% | 241,953 | $5.1M | New |
| FDEC FT Vest U.S. Equity Buffer E | 0.58% | 114,078 | $5.1M | Reduce -0.8% |
| TLT iShares 20+ Year Treasury BD | 0.58% | 57,736 | $5.0M | Add +3.9% |
| IEI iShares 3-7 Year Treasury Bo | 0.58% | 43,476 | $5.0M | Reduce -27.8% |
| IVE iShares S&P 500 Value ETF | 0.56% | 25,560 | $4.9M | Reduce -10.4% |
| TLH iShares 10-20 Year Treasury | 0.51% | 44,610 | $4.4M | Add +6.6% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.49% | 81,922 | $4.2M | Add +404.1% |
| FTEC Fidelity MSCI Info Tech Indx | 0.47% | 22,364 | $4.1M | Reduce -0.4% |
| PG The Procter & Gamble Co. | 0.45% | 23,372 | $3.9M | Reduce -0.2% |
| IWL iShares Russell Top 200 ETF | 0.43% | 25,687 | $3.7M | New |
| MOAT Vaneck Morningstar Wide Moat | 0.43% | 40,076 | $3.7M | Reduce -35.0% |
| IWC iShares Micro-Cap ETF | 0.41% | 27,111 | $3.5M | New |
| NOBL Proshares S&P 500 Dividend A | 0.39% | 34,242 | $3.4M | Add +9.4% |
| INTF iShares International Equity | 0.34% | 104,491 | $3.0M | Reduce -0.3% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.33% | 114,876 | $2.9M | Add +0.1% |
| IWO iShares Russell 2000 Growth | 0.31% | 9,526 | $2.7M | Add +266.1% |
| FHLC Fidelity MSCI Health Care | 0.29% | 38,421 | $2.5M | Reduce -0.4% |
| STIP iShares 0-5 Year Tips Bond E | 0.29% | 24,767 | $2.5M | Add +0.2% |
| FREL Fidelity MSCI RL Est Indx | 0.28% | 89,449 | $2.4M | Reduce -1.8% |
| FMB First Trust Managed Municipa | 0.24% | 41,061 | $2.1M | Add +2.2% |
| SCHD Schwab US DVD Equity ETF | 0.24% | 76,178 | $2.1M | Add +0.1% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.23% | 16,275 | $2.0M | Reduce -18.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.22% | 43,152 | $2.0M | Add +73.7% |
| FDIS Fidelity MSCI Cons Discr Ind | 0.21% | 18,834 | $1.8M | Reduce -0.4% |
| FENY Fidelity MSCI Energy Index | 0.21% | 75,706 | $1.8M | Reduce -0.3% |
| IJH iShares Core S&P Midcap ETF | 0.20% | 28,633 | $1.8M | Reduce -6.3% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.20% | 19,589 | $1.8M | Reduce -39.7% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.20% | 33,214 | $1.7M | Add +0.3% |
| COP Conocophillips | 0.19% | 16,735 | $1.7M | Reduce -0.1% |
| GOOGL Alphabet Inc. Class A | 0.19% | 8,605 | $1.6M | Reduce -0.3% |
| IWD iShares Russell 1000 Value E | 0.17% | 8,031 | $1.5M | Add +503.4% |
| MSFT Microsoft Corp. | 0.16% | 3,352 | $1.4M | Reduce -0.1% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 0.16% | 16,406 | $1.4M | Reduce -1.0% |
| AAPL Apple Inc. | 0.16% | 5,507 | $1.4M | Reduce -0.2% |
| FLOT iShares Floating Rate Bond E | 0.16% | 26,640 | $1.4M | Add +280.7% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.16% | 27,347 | $1.4M | Reduce -0.4% |
| LQDH iShares Int Hedg Corp. BD ETF | 0.15% | 14,524 | $1.3M | Add +265.9% |
| MBBB Vaneck Moody's Analytics BBB | 0.15% | 61,221 | $1.3M | New |
| AMZN Amazon.com Inc. | 0.15% | 5,853 | $1.3M | Reduce -0.6% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.13% | 16,197 | $1.1M | Reduce -3.9% |
| IBIT iShares Bitcoin Trust ETF | 0.13% | 20,596 | $1.1M | New |
| IVLU iShares MSCI International V | 0.12% | 38,331 | $1.0M | Reduce -71.9% |
| RTX RTX Corp. | 0.12% | 8,765 | $1.0M | Reduce -0.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.11% | 2,183 | $990K | Reduce -0.3% |
| NVDA Nvidia Corp. | 0.11% | 7,177 | $964K | Reduce -0.5% |
| CAT Caterpillar Inc. | 0.11% | 2,547 | $924K | Add +0.0% |
| IGRO iShares Intl Div Growth ETF | 0.10% | 13,275 | $902K | Add +9.6% |
| DSI iShares ESG MSCI KLD 400 ETF | 0.10% | 8,048 | $887K | Reduce -1.1% |
| FIDU Fidelity MSCI Indust Indx | 0.09% | 11,760 | $827K | Reduce -0.3% |
| IWS iShares Russell Mid-Cap Valu | 0.09% | 6,167 | $798K | New |
| VEA Vanguard Ftse Developed ETF | 0.09% | 16,444 | $786K | Add +9.6% |
| EMGF iShares Emerging Markets Equ | 0.09% | 17,148 | $776K | Add +0.3% |
| FMAT Fidelity MSCI Materials Indx | 0.08% | 14,999 | $723K | Reduce -0.3% |
| EEMV iShares MSCI Emg MKT Min Vol | 0.08% | 12,436 | $721K | Reduce -4.3% |
| SPYI Neos S&P 500 High Income ETF | 0.08% | 13,921 | $707K | Add +871.5% |
| JPM JPMorgan Chase & Co. | 0.08% | 2,924 | $701K | Reduce -0.2% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.08% | 6,446 | $689K | Add +94.9% |
| PSX Phillips 66 | 0.08% | 6,021 | $686K | No change |
| SHY iShares 1-3 Year Treasury Bo | 0.08% | 8,231 | $675K | Reduce -55.6% |
| RSPE Invesco ESG SP 500 Eq Weight | 0.08% | 25,038 | $662K | Reduce -1.0% |
Lines left out (1) · $10 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| FSMB First Trust Short Dur Manag | SHRT DUR MNG MUN | 0 | $10 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $871.6M.
Portfolio Sells Q3 2024 → Q4 2024
| GRPM Invesco S&P Midcap 400 Garp | Sold out | 0.00% | −0.95 |
| ITOT iShares Core S&P Total U.S. | Reduce -28.2% | 2.58% | −0.95 |
| GARP iShares MSCI USA Quality Gar | Sold out | 0.00% | −0.73 |
| EWJV iShares MSCI Japan Value ETF | Reduce -99.5% | 0.00% | −0.58 |
| DGIN Vaneck Digital India ETF | Sold out | 0.00% | −0.54 |
| ASEA Global X Ftse Southeast Asia | Sold out | 0.00% | −0.49 |
| QLTA iShares Aaa - A Rated Corpor | Reduce -31.3% | 0.70% | −0.38 |
| IVLU iShares MSCI International V | Reduce -71.9% | 0.12% | −0.35 |
| FXI iShares China Large-Cap ETF | Sold out | 0.00% | −0.33 |
| IEMG iShares Core MSCI Emerging | Reduce -4.2% | 1.88% | −0.29 |
| QUAL iShares MSCI USA Quality Fac | Reduce -4.6% | 4.68% | −0.28 |
| IAU iShares Gold Trust | Sold out | 0.00% | −0.28 |
| EEMS iShares MSCI Emerging MKT SM | Reduce -98.5% | 0.00% | −0.27 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -35.0% | 0.43% | −0.26 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -27.8% | 0.58% | −0.25 |
| IBDP iShares Ibonds Dec 2024 Term | Sold out | 0.00% | −0.22 |
| FTCS First Trust Capital Strength | Reduce -4.9% | 2.03% | −0.19 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -12.8% | 1.19% | −0.19 |
| IDHQ Invesco S&P International DE | Reduce -4.9% | 0.91% | −0.17 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -1.8% | 1.25% | −0.16 |
| FRDM Freedom 100 Emeging MRKT ETF | Reduce -5.1% | 0.95% | −0.15 |
| GOVT iShares US Treasury Bond ETF | Reduce -1.8% | 3.18% | −0.14 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -39.7% | 0.20% | −0.14 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -3.4% | 1.99% | −0.14 |
| SGOV iShares 0-3 Month Treasury B | Reduce -9.8% | 1.16% | −0.14 |
| IJAN Innovator International Deve | Reduce -4.8% | 0.88% | −0.13 |
| ECOW Pacer Emerging Markets Cash | Reduce -4.9% | 0.69% | −0.13 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -4.8% | 1.49% | −0.12 |
| SYLD Cambria Shareholder Yield Et | Reduce -8.4% | 0.69% | −0.11 |
| IDLV Invesco S&P International DE | Reduce -5.0% | 0.70% | −0.11 |
| SHY iShares 1-3 Year Treasury Bo | Reduce -55.6% | 0.08% | −0.10 |
| IVE iShares S&P 500 Value ETF | Reduce -10.4% | 0.56% | −0.09 |
| MBB iShares MBS ETF | Reduce -97.7% | 0.00% | −0.09 |
| XTEN Bondbloxx BBG 10Y US TSY ETF | Reduce -1.8% | 0.77% | −0.08 |
| GSSC Goldman Sachs Activebeta US | Reduce -4.2% | 1.37% | −0.07 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.1% | 3.24% | −0.07 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -99.4% | 0.00% | −0.06 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -5.6% | 0.85% | −0.06 |
| BBAG JPMorgan Betabuilders US Agg | Reduce -1.8% | 0.77% | −0.06 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -18.1% | 0.23% | −0.05 |
| EWJ iShares MSCI Japan ETF | Sold out | 0.00% | −0.05 |
| FHLC Fidelity MSCI Health Care | Reduce -0.4% | 0.29% | −0.04 |
| INTF iShares International Equity | Reduce -0.3% | 0.34% | −0.04 |
| FREL Fidelity MSCI RL Est Indx | Reduce -1.8% | 0.28% | −0.03 |
| AMD Advanced Micro Devices | Sold out | 0.00% | −0.03 |
| PMAY Innovator U.S. Equity Power | Reduce -4.8% | 0.82% | −0.03 |
| ENPH Enphase Energy Inc. | Sold out | 0.00% | −0.03 |
| JQUA JPMorgan US Quality Factor | Reduce -49.6% | 0.02% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -0.2% | 0.45% | −0.02 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -3.9% | 0.13% | −0.02 |
Portfolio Buys Q3 2024 → Q4 2024
| FBTC Fidelity Wise Origin Bitcoin | New | 1.38% | +1.38 |
| IWM iShares Russell 2000 ETF | Add +899.3% | 1.47% | +1.32 |
| IWP iShares Russell Mid-Cap Grow | Add +71.7% | 1.90% | +0.87 |
| IWN iShares Russell 2000 Value E | Add +3094.0% | 0.71% | +0.69 |
| IVV iShares Core S&P 500 ETF | Add +3.2% | 12.90% | +0.59 |
| TUA Sim St Treas Fut Strat ETF | New | 0.59% | +0.59 |
| IWR iShares Russell Mid-Cap ETF | Add +306.0% | 0.73% | +0.55 |
| VTI VG Morningstar TS MKT ETF-US | Add +4.3% | 9.11% | +0.54 |
| IWL iShares Russell Top 200 ETF | New | 0.43% | +0.43 |
| IWC iShares Micro-Cap ETF | New | 0.41% | +0.41 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +404.1% | 0.49% | +0.39 |
| IWO iShares Russell 2000 Growth | Add +266.1% | 0.31% | +0.23 |
| IEF iShares 7-10 Year Treasury B | Add +35.0% | 1.09% | +0.23 |
| ONEQ Fidelity Nasdaq Comp Indx | Add +5.0% | 1.74% | +0.17 |
| TFLO iShares Treasury Floating Ra | Add +21.1% | 0.99% | +0.17 |
| MBBB Vaneck Moody's Analytics BBB | New | 0.15% | +0.15 |
| IWD iShares Russell 1000 Value E | Add +503.4% | 0.17% | +0.14 |
| IBIT iShares Bitcoin Trust ETF | New | 0.13% | +0.13 |
| RSP Invesco S&P 500 Equal Weight | Add +4.8% | 6.03% | +0.12 |
| FLOT iShares Floating Rate Bond E | Add +280.7% | 0.16% | +0.11 |
| DIA SS SPDR Dow Jones Indus Avg | Add +4.2% | 2.75% | +0.11 |
| LQDH iShares Int Hedg Corp. BD ETF | Add +265.9% | 0.15% | +0.11 |
| IVW iShares S&P 500 Growth ETF | Add +7.5% | 0.91% | +0.11 |
| MTBA Simplify MBS ETF | Add +13.4% | 1.21% | +0.10 |
| IWF iShares Russell 1000 Growth | Add +4.4% | 0.98% | +0.10 |
| IWS iShares Russell Mid-Cap Valu | New | 0.09% | +0.09 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +73.7% | 0.22% | +0.09 |
| SPYI Neos S&P 500 High Income ETF | Add +871.5% | 0.08% | +0.07 |
| UTWO F/M US Treasury 2 Year Note | New | 0.07% | +0.07 |
| OBIL F/M US Treasury 12 Month Bil | New | 0.07% | +0.07 |
| CLSE Convergence Long/Short Eqy | New | 0.05% | +0.05 |
| BLK BlackRock Inc. | New | 0.05% | +0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +94.9% | 0.08% | +0.04 |
| HYGH iShares Int Rate Hedg HY ETF | New | 0.03% | +0.03 |
| AMLP Alerian MLP ETF | Add +649.7% | 0.02% | +0.02 |
| JEPI JPMorgan Equity Premium Inco | Add +651.1% | 0.02% | +0.02 |
| LMBS First Trust Low Duration Opp | Add +2.7% | 2.27% | +0.02 |
| AVGO Broadcom Inc. | Add +0.3% | 0.06% | +0.02 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.01% | +0.01 |
| CSHI Neos Enhanced Income 1-3 Mon | Add +25.3% | 0.07% | +0.01 |
| NOBL Proshares S&P 500 Dividend A | Add +9.4% | 0.39% | +0.01 |
| XBIL F/M US Treasury 6 Month Bill | Add +11.5% | 0.05% | +0.00 |
| SPLV Invesco S&P 500 Low Volatili | New | 0.00% | +0.00 |
| RSI Rush Street Interactive Inc. | New | 0.00% | +0.00 |
| HURN Huron Consulting Group Inc. | New | 0.00% | +0.00 |
| XBI SS SPDR S&P Biotech ETF | New | 0.00% | +0.00 |
| KRE SS SPDR S&P Regional Bank | New | 0.00% | +0.00 |
| AVPT Avepoint Inc. | New | 0.00% | +0.00 |
| FVD First Trust Value Line DVD | New | 0.00% | +0.00 |
| FOUR SHIFT4 Payments Inc. Class A | New | 0.00% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 214 | $1.7B | IVV, VTI, IEMG, ONEQ, DIA |
| Q1 2026 | 202 | $1.3B | IVV, IAUM, VTI, ONEQ, DIA |
| Q4 2025 | 211 | $1.3B | IVV, VTI, ONEQ, IEMG, IAUM |
| Q3 2025 | 196 | $1.3B | IVV, VTI, RSP, ONEQ, IEMG |
| Q2 2025 | 177 | $1.2B | IVV, VTI, RSP, SPY, ONEQ |
| Q1 2025 | 231 | $889.2M | IVV, VTI, QUAL, RSP, IEFA |
| Q4 2024Amended | 237 | $871.6M | IVV, VTI, RSP, QUAL, IJR |
| Q3 2024 | 198 | $867.4M | IVV, VTI, RSP, QUAL, ITOT |
| Q2 2024 | 197 | $804.3M | IVV, VTI, RSP, QUAL, GOVT |
| Q1 2024 | 197 | $655.7M | IVV, QUAL, RSP, IJR, VTI |