Heck Capital Advisors, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed May 13, 2025), Heck Capital Advisors, LLC reported 231 stock positions worth $889.2 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 12.3% of the portfolio, followed by VG Morningstar TS MKT ETF-US (VTI, 8.6%) and iShares MSCI USA Quality Fac (QUAL, 4.4%). Compared with Q4 2024, it opened 26 new positions, sold out of 31, added to 86 and reduced 56. The biggest buy was Fidelity Nasdaq Comp Indx (ONEQ, shares +122%) and the biggest sale Invesco S&P 500 Equal Weight (RSP, shares −30%).
- Most Recent 13F
- Q2 2026
- Location
- Rhinelander, WI
- CIK
- 0002046227
- Portfolio Value
- $889.2M (Q1 2025)
- SEC Filing
- 0001140361-25-018424 ↗ filed May 13, 2025
Holdings Value
Holdings 231 stocks · $889.2M
| IVV iShares Core S&P 500 ETF | 12.30% | 194,633 | $109.4M | Add +1.9% |
| VTI VG Morningstar TS MKT ETF-US | 8.60% | 278,262 | $76.5M | Add +1.6% |
| QUAL iShares MSCI USA Quality Fac | 4.36% | 226,817 | $38.8M | Reduce -1.0% |
| RSP Invesco S&P 500 Equal Weight | 4.10% | 210,530 | $36.5M | Reduce -29.9% |
| IEFA iShares Core MSCI Eafe ETF | 3.48% | 408,548 | $30.9M | Add +30.2% |
| ONEQ Fidelity Nasdaq Comp Indx | 3.38% | 441,262 | $30.0M | Add +121.7% |
| GOVT iShares US Treasury Bond ETF | 3.30% | 1,276,451 | $29.3M | Add +5.9% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 2.73% | 57,770 | $24.3M | Add +2.5% |
| IJR iShares Core S&P Small-Cap E | 2.45% | 208,319 | $21.8M | Reduce -15.0% |
| LMBS First Trust Low Duration Opp | 2.41% | 435,570 | $21.4M | Add +7.1% |
| ITOT iShares Core S&P Total U.S. | 2.38% | 173,321 | $21.1M | Reduce -1.0% |
| IEMG iShares Core MSCI Emerging | 2.11% | 348,087 | $18.8M | Add +11.1% |
| FTCS First Trust Capital Strength | 2.01% | 199,030 | $17.8M | Reduce -1.4% |
| DGRW Wisdomtree U.S. Quality Divi | 1.88% | 209,682 | $16.7M | Reduce -2.1% |
| IWP iShares Russell Mid-Cap Grow | 1.74% | 131,841 | $15.5M | Add +0.7% |
| COWZ Pacer US Cash Cows 100 ETF | 1.48% | 239,760 | $13.1M | Add +4.2% |
| IWM iShares Russell 2000 ETF | 1.39% | 61,742 | $12.3M | Add +6.8% |
| SHV iShares 0-1 Year Treasury Bo | 1.37% | 109,904 | $12.1M | Add +62.5% |
| IEF iShares 7-10 Year Treasury B | 1.35% | 126,151 | $12.0M | Add +22.8% |
| MTBA Simplify MBS ETF | 1.26% | 223,760 | $11.2M | Add +5.7% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.25% | 201,046 | $11.1M | Add +2.7% |
| GSSC Goldman Sachs Activebeta US | 1.20% | 168,557 | $10.7M | Reduce -2.7% |
| TFLO iShares Treasury Floating Ra | 1.20% | 210,912 | $10.7M | Add +23.6% |
| FBTC Fidelity Wise Origin Bitcoin | 1.07% | 132,735 | $9.6M | Reduce -9.7% |
| SGOV iShares 0-3 Month Treasury B | 1.05% | 92,430 | $9.3M | Reduce -8.6% |
| FRDM Freedom 100 Emeging MRKT ETF | 0.98% | 249,008 | $8.7M | Reduce -1.5% |
| IDHQ Invesco S&P International DE | 0.93% | 276,886 | $8.3M | Reduce -1.5% |
| IJAN Innovator International Deve | 0.90% | 251,183 | $8.0M | Reduce -1.4% |
| XTEN Bondbloxx BBG 10Y US TSY ETF | 0.89% | 169,272 | $7.9M | Add +13.2% |
| JAAA Janus Henderson Aaa Clo ETF | 0.89% | 155,401 | $7.9M | Reduce -24.3% |
| BBAG JPMorgan Betabuilders US Agg | 0.85% | 163,087 | $7.5M | Add +9.9% |
| IGSB iShares 1-5Y Inv Grade Corp. | 0.83% | 140,545 | $7.4M | Add +71.6% |
| TLT iShares 20+ Year Treasury BD | 0.82% | 79,867 | $7.3M | Add +38.3% |
| IVW iShares S&P 500 Growth ETF | 0.81% | 77,875 | $7.2M | Add +0.1% |
| PMAY Innovator U.S. Equity Power | 0.79% | 197,213 | $7.1M | Reduce -1.4% |
| IDLV Invesco S&P International DE | 0.74% | 215,598 | $6.5M | Reduce -1.5% |
| ECOW Pacer Emerging Markets Cash | 0.70% | 305,109 | $6.2M | Reduce -1.4% |
| IWR iShares Russell Mid-Cap ETF | 0.69% | 72,033 | $6.1M | Add +0.7% |
| IVE iShares S&P 500 Value ETF | 0.67% | 31,280 | $6.0M | Add +22.4% |
| FREL Fidelity MSCI RL Est Indx | 0.65% | 209,065 | $5.7M | Add +133.7% |
| TUA Sim St Treas Fut Strat ETF filed as SIMPLIFY EXCHANGE TRADED FUN | 0.63% | 256,909 | $5.6M | Add +6.2% |
| IWF iShares Russell 1000 Growth | 0.63% | 15,425 | $5.6M | Reduce -27.6% |
| SYLD Cambria Shareholder Yield Et | 0.61% | 85,246 | $5.4M | Reduce -2.5% |
| IWL iShares Russell Top 200 ETF | 0.59% | 38,006 | $5.2M | Add +48.0% |
| QLTA iShares Aaa - A Rated Corpor | 0.58% | 107,710 | $5.1M | Reduce -17.5% |
| FDEC FT Vest U.S. Equity Buffer E | 0.56% | 113,726 | $4.9M | Reduce -0.3% |
| TYA Simplify Intermediate Term | 0.51% | 341,039 | $4.5M | New |
| PG The Procter & Gamble Co. | 0.45% | 23,372 | $4.0M | No change |
| IEI iShares 3-7 Year Treasury Bo | 0.45% | 33,584 | $4.0M | Reduce -22.8% |
| GDX Vaneck Gold Miners ETF | 0.42% | 80,421 | $3.7M | New |
| FTEC Fidelity MSCI Info Tech Indx | 0.41% | 22,592 | $3.6M | Add +1.0% |
| GDXJ Vaneck Junior Gold Miners | 0.39% | 61,366 | $3.5M | New |
| INTF iShares International Equity | 0.36% | 104,101 | $3.2M | Reduce -0.4% |
| FHLC Fidelity MSCI Health Care | 0.34% | 44,882 | $3.1M | Add +16.8% |
| IBDQ iShares Ibonds Dec 2025 Term | 0.32% | 114,658 | $2.9M | Reduce -0.2% |
| SCHD Schwab US DVD Equity ETF | 0.31% | 98,088 | $2.7M | Add +28.8% |
| IJJ iShares S&P Mid-Cap 400 Valu | 0.30% | 22,654 | $2.7M | Add +39.2% |
| FLOT iShares Floating Rate Bond E | 0.30% | 51,636 | $2.6M | Add +93.8% |
| IWN iShares Russell 2000 Value E | 0.29% | 17,291 | $2.6M | Reduce -54.0% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.29% | 56,552 | $2.6M | Add +31.1% |
| LQDH iShares Int Hedg Corp. BD ETF | 0.29% | 27,703 | $2.6M | Add +90.7% |
| STIP iShares 0-5 Year Tips Bond E | 0.29% | 24,534 | $2.5M | Reduce -0.9% |
| IWO iShares Russell 2000 Growth | 0.28% | 9,767 | $2.5M | Add +2.5% |
| DGRO iShares Core Dividend Growth | 0.27% | 39,306 | $2.4M | Add +701.8% |
| IWD iShares Russell 1000 Value E | 0.27% | 12,545 | $2.4M | Add +56.2% |
| NOBL Proshares S&P 500 Dividend A | 0.25% | 22,170 | $2.3M | Reduce -35.3% |
| GOOGL Alphabet Inc. Class A | 0.25% | 14,620 | $2.3M | Add +69.9% |
| FMB First Trust Managed Municipa | 0.24% | 42,925 | $2.2M | Add +4.5% |
| AAPL Apple Inc. | 0.24% | 9,417 | $2.1M | Add +71.0% |
| MSFT Microsoft Corp. | 0.23% | 5,448 | $2.0M | Add +62.5% |
| COP Conocophillips | 0.20% | 16,735 | $1.8M | No change |
| SHY iShares 1-3 Year Treasury Bo | 0.19% | 20,862 | $1.7M | Add +153.5% |
| CLOA iShares Aaa Clo Act ETF-Usdi | 0.19% | 33,168 | $1.7M | Reduce -0.1% |
| TLH iShares 10-20 Year Treasury | 0.19% | 16,216 | $1.7M | Reduce -63.6% |
| FDIS Fidelity MSCI Cons Discr Ind | 0.18% | 19,028 | $1.6M | Add +1.0% |
| IJH iShares Core S&P Midcap ETF | 0.18% | 27,503 | $1.6M | Reduce -4.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 2,822 | $1.5M | Add +29.3% |
| IWS iShares Russell Mid-Cap Valu | 0.16% | 11,604 | $1.5M | Add +88.2% |
| EMGF iShares Emerging Markets Equ | 0.16% | 30,774 | $1.4M | Add +79.5% |
| FSTA Fidelity MSCI Cons Stap Indx | 0.16% | 27,626 | $1.4M | Add +1.0% |
| FUTY Fidelity MSCI US Utilities | 0.16% | 27,696 | $1.4M | Add +135.3% |
| JPM JPMorgan Chase & Co. | 0.16% | 5,737 | $1.4M | Add +96.2% |
| IJK iShares S&P Mid-Cap 400 Grow | 0.15% | 16,207 | $1.3M | Reduce -17.3% |
| RTX RTX Corp. | 0.15% | 9,962 | $1.3M | Add +13.7% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 0.13% | 15,241 | $1.2M | Reduce -7.1% |
| AMZN Amazon.com Inc. | 0.13% | 5,983 | $1.1M | Add +2.2% |
| NVDA Nvidia Corp. | 0.11% | 9,188 | $996K | Add +28.0% |
| IBIT iShares Bitcoin Trust ETF | 0.10% | 18,604 | $871K | Reduce -9.7% |
| IGRO iShares Intl Div Growth ETF | 0.09% | 11,601 | $840K | Reduce -12.6% |
| CAT Caterpillar Inc. | 0.09% | 2,547 | $840K | No change |
| FIDU Fidelity MSCI Indust Indx | 0.09% | 11,882 | $814K | Add +1.0% |
| WMT Walmart Inc. | 0.09% | 8,982 | $789K | Add +30.8% |
| SPYI Neos S&P 500 High Income ETF | 0.09% | 16,282 | $780K | Add +17.0% |
| UNH Unitedhealth Group Inc. | 0.09% | 1,463 | $766K | Add +45.9% |
| UTWO F/M US Treasury 2 Year Note | 0.09% | 15,609 | $757K | Add +21.1% |
| PSX Phillips 66 | 0.08% | 6,021 | $743K | No change |
| FMAT Fidelity MSCI Materials Indx | 0.08% | 15,154 | $732K | Add +1.0% |
| VEA Vanguard Ftse Developed ETF | 0.08% | 14,388 | $731K | Reduce -12.5% |
| HYGH iShares Int Rate Hedg HY ETF | 0.08% | 8,458 | $721K | Add +168.1% |
| OBIL F/M US Treasury 12 Month Bil | 0.08% | 14,229 | $714K | Add +22.1% |
Lines left out (1) · $13 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| EWJV iShares MSCI Japan Value ETF | MSCI JP VALUE | 0 | $13 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $889.2M.
Portfolio Sells Q4 2024 → Q1 2025
| RSP Invesco S&P 500 Equal Weight | Reduce -29.9% | 4.10% | −1.93 |
| IJR iShares Core S&P Small-Cap E | Reduce -15.0% | 2.45% | −0.79 |
| MOAT Vaneck Morningstar Wide Moat | Reduce -99.8% | 0.00% | −0.43 |
| IWN iShares Russell 2000 Value E | Reduce -54.0% | 0.29% | −0.41 |
| IWC iShares Micro-Cap ETF | Sold out | 0.00% | −0.41 |
| IWF iShares Russell 1000 Growth | Reduce -27.6% | 0.63% | −0.36 |
| QUAL iShares MSCI USA Quality Fac | Reduce -1.0% | 4.36% | −0.32 |
| TLH iShares 10-20 Year Treasury | Reduce -63.6% | 0.19% | −0.32 |
| JAAA Janus Henderson Aaa Clo ETF | Reduce -24.3% | 0.89% | −0.31 |
| FBTC Fidelity Wise Origin Bitcoin | Reduce -9.7% | 1.07% | −0.30 |
| ITOT iShares Core S&P Total U.S. | Reduce -1.0% | 2.38% | −0.21 |
| GSSC Goldman Sachs Activebeta US | Reduce -2.7% | 1.20% | −0.17 |
| MBBB Vaneck Moody's Analytics BBB | Sold out | 0.00% | −0.15 |
| FENY Fidelity MSCI Energy Index | Reduce -69.7% | 0.07% | −0.14 |
| NOBL Proshares S&P 500 Dividend A | Reduce -35.3% | 0.25% | −0.14 |
| IEI iShares 3-7 Year Treasury Bo | Reduce -22.8% | 0.45% | −0.13 |
| QLTA iShares Aaa - A Rated Corpor | Reduce -17.5% | 0.58% | −0.13 |
| SGOV iShares 0-3 Month Treasury B | Reduce -8.6% | 1.05% | −0.12 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -89.4% | 0.01% | −0.12 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -2.1% | 1.88% | −0.11 |
| EEMV iShares MSCI Emg MKT Min Vol | Sold out | 0.00% | −0.08 |
| IVLU iShares MSCI International V | Reduce -69.9% | 0.04% | −0.08 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Sold out | 0.00% | −0.08 |
| SYLD Cambria Shareholder Yield Et | Reduce -2.5% | 0.61% | −0.08 |
| DSI iShares ESG MSCI KLD 400 ETF | Reduce -57.4% | 0.04% | −0.06 |
| FANG Diamondback Energy Inc. | Sold out | 0.00% | −0.06 |
| IJK iShares S&P Mid-Cap 400 Grow | Reduce -17.3% | 0.15% | −0.05 |
| PYPL PayPal Holdings Inc. | Sold out | 0.00% | −0.04 |
| PMAY Innovator U.S. Equity Power | Reduce -1.4% | 0.79% | −0.03 |
| FDEC FT Vest U.S. Equity Buffer E | Reduce -0.3% | 0.56% | −0.03 |
| FTCS First Trust Capital Strength | Reduce -1.4% | 2.01% | −0.03 |
| IBIT iShares Bitcoin Trust ETF | Reduce -9.7% | 0.10% | −0.03 |
| NULG Nuveen ESG LRG-Cap GRW ETF | Reduce -7.1% | 0.13% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -4.0% | 0.18% | −0.02 |
| JQUA JPMorgan US Quality Factor | Reduce -80.6% | 0.00% | −0.02 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.02 |
| IGRO iShares Intl Div Growth ETF | Reduce -12.6% | 0.09% | −0.01 |
| RSPE Invesco ESG SP 500 Eq Weight | Reduce -7.2% | 0.07% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -12.5% | 0.08% | −0.01 |
| AGG iShares Core U.S. Aggregate | Sold out | 0.00% | −0.01 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -13.3% | 0.06% | −0.01 |
| VCIT Vanguard Int-Term Corporate | Sold out | 0.00% | −0.01 |
| IBDQ iShares Ibonds Dec 2025 Term | Reduce -0.2% | 0.32% | −0.01 |
| XJR Ishr ESG SS S&P Smal-Cap-Usd | Reduce -7.2% | 0.03% | −0.01 |
| CLOA iShares Aaa Clo Act ETF-Usdi | Reduce -0.1% | 0.19% | −0.00 |
| GVI iShares Intermediate Governm | Sold out | 0.00% | −0.00 |
| XBIL F/M US Treasury 6 Month Bill | Reduce -6.6% | 0.04% | −0.00 |
| XBI SS SPDR S&P Biotech ETF | Sold out | 0.00% | −0.00 |
| KRE SS SPDR S&P Regional Bank | Sold out | 0.00% | −0.00 |
| ICSH iShares Ultra Short Duration | Reduce -8.3% | 0.03% | −0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| ONEQ Fidelity Nasdaq Comp Indx | Add +121.7% | 3.38% | +1.64 |
| IEFA iShares Core MSCI Eafe ETF | Add +30.2% | 3.48% | +0.95 |
| SHV iShares 0-1 Year Treasury Bo | Add +62.5% | 1.37% | +0.51 |
| TYA Simplify Intermediate Term | New | 0.51% | +0.51 |
| GDX Vaneck Gold Miners ETF | New | 0.42% | +0.42 |
| GDXJ Vaneck Junior Gold Miners | New | 0.39% | +0.39 |
| FREL Fidelity MSCI RL Est Indx | Add +133.7% | 0.65% | +0.37 |
| IGSB iShares 1-5Y Inv Grade Corp. | Add +71.6% | 0.83% | +0.34 |
| IEF iShares 7-10 Year Treasury B | Add +22.8% | 1.35% | +0.26 |
| TLT iShares 20+ Year Treasury BD | Add +38.3% | 0.82% | +0.24 |
| DGRO iShares Core Dividend Growth | Add +701.8% | 0.27% | +0.24 |
| IEMG iShares Core MSCI Emerging | Add +11.1% | 2.11% | +0.24 |
| TFLO iShares Treasury Floating Ra | Add +23.6% | 1.20% | +0.21 |
| IWL iShares Russell Top 200 ETF | Add +48.0% | 0.59% | +0.16 |
| FLOT iShares Floating Rate Bond E | Add +93.8% | 0.30% | +0.14 |
| LMBS First Trust Low Duration Opp | Add +7.1% | 2.41% | +0.14 |
| LQDH iShares Int Hedg Corp. BD ETF | Add +90.7% | 0.29% | +0.13 |
| GOVT iShares US Treasury Bond ETF | Add +5.9% | 3.30% | +0.12 |
| XTEN Bondbloxx BBG 10Y US TSY ETF | Add +13.2% | 0.89% | +0.12 |
| SHY iShares 1-3 Year Treasury Bo | Add +153.5% | 0.19% | +0.12 |
| IVE iShares S&P 500 Value ETF | Add +22.4% | 0.67% | +0.11 |
| IWD iShares Russell 1000 Value E | Add +56.2% | 0.27% | +0.09 |
| FUTY Fidelity MSCI US Utilities | Add +135.3% | 0.16% | +0.09 |
| JPM JPMorgan Chase & Co. | Add +96.2% | 0.16% | +0.08 |
| AAPL Apple Inc. | Add +71.0% | 0.24% | +0.08 |
| BBAG JPMorgan Betabuilders US Agg | Add +9.9% | 0.85% | +0.08 |
| IWS iShares Russell Mid-Cap Valu | Add +88.2% | 0.16% | +0.07 |
| EMGF iShares Emerging Markets Equ | Add +79.5% | 0.16% | +0.07 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +39.2% | 0.30% | +0.07 |
| SCHD Schwab US DVD Equity ETF | Add +28.8% | 0.31% | +0.07 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +31.1% | 0.29% | +0.07 |
| MSFT Microsoft Corp. | Add +62.5% | 0.23% | +0.07 |
| GOOGL Alphabet Inc. Class A | Add +69.9% | 0.25% | +0.07 |
| IWY iShares Russell Top 200 Grow | New | 0.07% | +0.07 |
| CALF PCR US SM CP CSH CWS ETF-Usd | New | 0.06% | +0.06 |
| VGSH Vanguard Short-Term Treasury | New | 0.06% | +0.06 |
| FHLC Fidelity MSCI Health Care | Add +16.8% | 0.34% | +0.06 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +29.3% | 0.17% | +0.06 |
| MTBA Simplify MBS ETF | Add +5.7% | 1.26% | +0.06 |
| DFSU Dimensional US Sus CORE1 ETF | New | 0.05% | +0.05 |
| HYGH iShares Int Rate Hedg HY ETF | Add +168.1% | 0.08% | +0.05 |
| IWX iShares Russell Top 200 Valu | New | 0.05% | +0.05 |
| OEF iShares S&P 100 ETF | New | 0.05% | +0.05 |
| TUA Sim St Treas Fut Strat ETF | Add +6.2% | 0.63% | +0.05 |
| DFSE Dimensional Em Sus CORE1 ETF | New | 0.04% | +0.04 |
| AWK American Water Works Co. Inc. | Add +90.2% | 0.07% | +0.04 |
| PANW Palo Alto Networks Inc. | New | 0.04% | +0.04 |
| ZDEK Inno Equ Def Pro ETF - 1 DE | New | 0.04% | +0.04 |
| RTX RTX Corp. | Add +13.7% | 0.15% | +0.03 |
| PEP Pepsico Inc. | Add +116.0% | 0.06% | +0.03 |
Notes & Other Activity Q4 2024 → Q1 2025
| EWJV iShares MSCI Japan Value ETF | MSCI JP VALUE | Reduce -100.0% | 0 | $13 |
| FSMB First Trust Short Dur Manag | SHRT DUR MNG MUN | Sold out | 0 | $10before exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 214 | $1.7B | IVV, VTI, IEMG, ONEQ, DIA |
| Q1 2026 | 202 | $1.3B | IVV, IAUM, VTI, ONEQ, DIA |
| Q4 2025 | 211 | $1.3B | IVV, VTI, ONEQ, IEMG, IAUM |
| Q3 2025 | 196 | $1.3B | IVV, VTI, RSP, ONEQ, IEMG |
| Q2 2025 | 177 | $1.2B | IVV, VTI, RSP, SPY, ONEQ |
| Q1 2025 | 231 | $889.2M | IVV, VTI, QUAL, RSP, IEFA |
| Q4 2024Amended | 237 | $871.6M | IVV, VTI, RSP, QUAL, IJR |
| Q3 2024 | 198 | $867.4M | IVV, VTI, RSP, QUAL, ITOT |
| Q2 2024 | 197 | $804.3M | IVV, VTI, RSP, QUAL, GOVT |
| Q1 2024 | 197 | $655.7M | IVV, QUAL, RSP, IJR, VTI |