Kelly Financial Services LLC
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed July 17, 2024), Kelly Financial Services LLC reported 793 stock positions worth $261.3 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 19.6% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 6.5%) and Ishrs US E F R A ETF-Usd (DYNF, 5.3%). Compared with Q4 2023, it opened 54 new positions, sold out of 36, added to 246 and reduced 142. The biggest buy was a new position in Ishrs US E F R A ETF-Usd (DYNF) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −29%).
- Most Recent 13F
- Q2 2026
- Location
- BRAINTREE, MA
- CIK
- 0002023336
- Portfolio Value
- $261.3M (Q1 2024)
- SEC Filing
- 0001839882-24-022093 ↗ filed Jul 17, 2024
Holdings Value
Holdings 793 stocks · $261.3M
| IVV iShares Core S&P 500 ETF | 19.63% | 97,564 | $51.3M | Reduce -29.0% |
| QUAL iShares MSCI USA Quality Fac | 6.47% | 102,927 | $16.9M | Add +5.5% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 5.32% | 313,051 | $13.9M | New |
| IVW iShares S&P 500 Growth ETF | 4.65% | 144,049 | $12.2M | Add +107.3% |
| MBB iShares MBS ETF | 3.65% | 103,350 | $9.6M | Add +66.5% |
| TLT iShares 20+ Year Treasury BD | 3.26% | 89,951 | $8.5M | Add +1.5% |
| EFV iShares MSCI Eafe Value ETF | 2.94% | 141,003 | $7.7M | Reduce -45.8% |
| IYW iShares Ustechnology ETF | 2.74% | 52,944 | $7.2M | Reduce -3.0% |
| BINC iShares Flex I A ETF-Usd Inc. | 2.68% | 133,349 | $7.0M | New |
| IVE iShares S&P 500 Value ETF | 2.12% | 29,658 | $5.5M | Add +48519.7% |
| SOXX iShares Semiconductor ETF | 1.96% | 22,695 | $5.1M | Reduce -5.8% |
| SHW The Sherwin-Williams Co. | 1.85% | 13,906 | $4.8M | No change |
| JEPI JPMorgan Equity Premium Inco | 1.79% | 80,823 | $4.7M | Add +2.9% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.77% | 80,324 | $4.6M | Add +540.3% |
| HEFA Isha Curr Hedged MSCI Eafe | 1.59% | 119,333 | $4.2M | New |
| TIP iShares Tips Bond ETF | 1.55% | 37,758 | $4.1M | Add +5.8% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.41% | 67,806 | $3.7M | Reduce -0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.33% | 6,631 | $3.5M | Reduce -8.5% |
| OEF iShares S&P 100 ETF | 1.32% | 13,915 | $3.4M | Reduce -53.1% |
| EMB iShares JP Morgan Usd Emergi | 1.31% | 38,228 | $3.4M | Add +11.1% |
| FISR SS Fi Sector Rotation | 1.21% | 122,920 | $3.2M | Reduce -1.7% |
| AAPL Apple Inc. | 1.08% | 16,534 | $2.8M | Add +0.1% |
| ITOT iShares Core S&P Total U.S. | 0.97% | 21,879 | $2.5M | Reduce -0.9% |
| IWL iShares Russell Top 200 ETF | 0.87% | 17,953 | $2.3M | Reduce -5.8% |
| PULS Pgim Ultra Short Bond ETF | 0.83% | 43,474 | $2.2M | Reduce -1.8% |
| MSFT Microsoft Corp. | 0.65% | 4,009 | $1.7M | Add +0.4% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.63% | 35,900 | $1.6M | Add +20.4% |
| TLH iShares 10-20 Year Treasury | 0.59% | 14,740 | $1.5M | Reduce -2.0% |
| XLSR SS US Sector Rotation | 0.59% | 30,902 | $1.5M | Reduce -7.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.51% | 3,899 | $1.3M | Reduce -9.0% |
| IXC iShares Global Energy ETF | 0.50% | 30,149 | $1.3M | Add +24.3% |
| VEA Vanguard Ftse Developed ETF | 0.48% | 25,058 | $1.3M | Reduce -6.3% |
| USMV iShares MSCI USA Min Vol Fac | 0.48% | 14,908 | $1.2M | Reduce -49.6% |
| USIG iShares Broad Usd Investment | 0.47% | 24,430 | $1.2M | Add +602.2% |
| IFRA iShares US Infrastructure | 0.45% | 27,306 | $1.2M | Add +4.6% |
| LVHI Franklin International Low V | 0.44% | 38,846 | $1.2M | Reduce -2.4% |
| SPEM State Street SP PTF Em ETF | 0.44% | 31,609 | $1.1M | Reduce -4.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.42% | 6,815 | $1.1M | Reduce -8.9% |
| JNK SS SPDR BB High Yield Bond | 0.41% | 11,248 | $1.1M | Add +288.8% |
| AMZN Amazon.com Inc. | 0.38% | 5,553 | $1.0M | Add +5.5% |
| BNDX Vanguard Total Intl Bond ETF | 0.38% | 20,177 | $992K | Reduce -5.3% |
| SPAB SS SPDR P Agg Bond ETF | 0.37% | 38,602 | $976K | Reduce -38.6% |
| INDB Independent Bank Corp. | 0.36% | 18,100 | $942K | No change |
| BSV Vanguard Short-Term Bond ETF | 0.33% | 11,365 | $871K | Reduce -5.0% |
| JPST JPMorgan Ultra-Short Income | 0.33% | 16,834 | $849K | Add +6.2% |
| IWY iShares Russell Top 200 Grow | 0.32% | 4,334 | $845K | Add +14.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.32% | 19,344 | $833K | Reduce -8.9% |
| DIVI Franklin International Core | 0.30% | 24,483 | $788K | Reduce -2.5% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.30% | 21,618 | $775K | Reduce -13.8% |
| LQDW iShares Ingr Corp. BD B/W ETF | 0.29% | 26,180 | $767K | Add +806.5% |
| SPXL Direxion Daily S&P 500 Bull | 0.29% | 5,652 | $758K | Reduce -1.0% |
| ICVT iShares Convertible Bond ETF | 0.28% | 9,311 | $743K | Add +3594.8% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.28% | 8,015 | $736K | Add +102.3% |
| QLTA iShares Aaa - A Rated Corpor | 0.28% | 15,322 | $727K | Add +588.6% |
| SPMO Invesco S&P 500 Momentum ETF | 0.27% | 8,639 | $693K | New |
| XOM Exxon Mobil Corp. | 0.25% | 5,578 | $648K | No change |
| IVLU iShares MSCI International V | 0.25% | 22,873 | $646K | Reduce -5.4% |
| TIPX SS SPDR BB 1-10YR Tips ETF | 0.24% | 33,254 | $620K | Reduce -29.9% |
| MDYG SS SPDR S&P 400 MC GR ETF | 0.21% | 6,320 | $552K | New |
| GLD SPDR Gold Shares | 0.21% | 2,672 | $550K | Reduce -7.0% |
| SCHD Schwab US DVD Equity ETF | 0.21% | 6,661 | $537K | Add +7.6% |
| LMT Lockheed Martin Corp. | 0.20% | 1,164 | $530K | No change |
| RTX RTX Corp. | 0.19% | 5,121 | $499K | Add +0.2% |
| JNJ Johnson & Johnson | 0.19% | 3,147 | $498K | Add +0.5% |
| COP Conocophillips | 0.19% | 3,890 | $495K | No change |
| EBND State Street SPDR Bloomberg | 0.19% | 23,779 | $487K | Reduce -1.5% |
| HD Home Depot Inc. | 0.18% | 1,235 | $474K | Add +2.7% |
| VMBS Vanguard Mortgage-Backed Sec | 0.17% | 9,559 | $436K | Reduce -4.9% |
| MAR Marriott International Class A | 0.16% | 1,681 | $424K | No change |
| BIV Vanguard Intermediate-Term B | 0.16% | 5,592 | $422K | Reduce -7.1% |
| VWO Vanguard Ftse Emerging Marke | 0.16% | 9,788 | $409K | Reduce -6.2% |
| HYGW iShares HY Corp. BD Buywr ETF | 0.16% | 12,145 | $408K | Add +13859.8% |
| NVDA Nvidia Corp. | 0.16% | 450 | $407K | Reduce -15.6% |
| BLV Vanguard Long-Term Bond ETF | 0.15% | 5,599 | $405K | Reduce -3.1% |
| MCD McDonald's Corp. | 0.15% | 1,425 | $402K | Add +0.3% |
| SPMD SS SPDR P S&P 400 Midcap ETF | 0.14% | 6,707 | $358K | Reduce -16.1% |
| CVX Chevron Corp. | 0.13% | 2,215 | $349K | Add +0.2% |
| EMHC SS SPDR BB Em Usd Bond ETF | 0.13% | 14,125 | $341K | Add +48606.9% |
| PEP Pepsico Inc. | 0.13% | 1,947 | $341K | Reduce -0.8% |
| EFG iShares MSCI Eafe Growth ETF | 0.13% | 3,222 | $334K | Reduce -13.9% |
| ORCL Oracle Corp. | 0.12% | 2,573 | $323K | Add +0.5% |
| LLY Eli Lilly & Co. | 0.12% | 414 | $322K | Reduce -4.2% |
| DGRO iShares Core Dividend Growth | 0.12% | 5,418 | $315K | Add +2.2% |
| SRLN SS Blackstone Sr Loan ETF | 0.12% | 7,362 | $310K | Reduce -2.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.12% | 1,337 | $306K | Reduce -9.4% |
| V Visa Inc. Class A | 0.12% | 1,088 | $304K | Add +18.0% |
| JMUB JPMorgan Municipal ETF | 0.12% | 5,969 | $303K | Add +49.3% |
| ELV Elevance Health Inc. | 0.11% | 576 | $299K | Add +4330.8% |
| XMHQ Invesco S&P Midcap Qual ETF | 0.11% | 2,662 | $293K | New |
| JPM JPMorgan Chase & Co. | 0.11% | 1,449 | $290K | Add +0.4% |
| ROK Rockwell Automation Inc. | 0.11% | 975 | $284K | No change |
| TMO Thermo Fisher Scientific Inc. | 0.11% | 480 | $279K | No change |
| XMMO Invesco S&P Midcap Momentum | 0.10% | 2,322 | $267K | New |
| BRK.B Berkshire Hathaway Inc. Class B | 0.10% | 613 | $258K | No change |
| FALN iShares Fallen Angels ETF | 0.10% | 9,400 | $252K | Add +434.1% |
| GOOG Alphabet Inc. Class C | 0.10% | 1,632 | $248K | Add +8.2% |
| JMST JPM Ultra-Short Muni Income filed as J P MORGAN EXCHANGE TRADED F | 0.09% | 4,758 | $241K | Add +26.1% |
| GOOGL Alphabet Inc. Class A | 0.09% | 1,585 | $239K | Add +29.0% |
| MTUM iShares MSCI USA Momentum Fa | 0.09% | 1,208 | $226K | Add +645.7% |
| GWX State Street SPDR S&P Intern | 0.08% | 6,759 | $220K | Reduce -11.6% |
Other holdings (3): bonds, preferreds, convertibles and warrants · $15K (not counted above)
Lines left out (6) · $67 — a value with no share or principal amount
| Security | Class | Shares | Value |
|---|---|---|---|
| VPL Vanguard Ftse Pacific ETF | FTSE PACIFIC ETF | 0 | $26 |
| CRI Carter's Inc. | COM | 0 | $23 |
| SPEU State Street SPDR Portfolio | ST STR EUROP ETF | 0 | $8 |
| BWX SS SPDR BB Intl Treasury BD | ST INTL BBG ETF | 0 | $7 |
| PKW Invesco Buyback Achievers Et | BUYBACK ACHIEV | 0 | $2 |
| SPYG SS SPDR P S&P 500 Growth ETF | ST STR P500GRW | 0 | $1 |
Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.
Total filed on the 13F, all lines: $261.4M.
Portfolio Sells Q4 2023 → Q1 2024
| IVV iShares Core S&P 500 ETF | Reduce -29.0% | 19.63% | −6.92 |
| TFLO iShares Treasury Floating Ra | Reduce -99.8% | 0.01% | −4.33 |
| EFV iShares MSCI Eafe Value ETF | Reduce -45.8% | 2.94% | −2.55 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -96.9% | 0.07% | −2.40 |
| OEF iShares S&P 100 ETF | Reduce -53.1% | 1.32% | −1.36 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -49.6% | 0.48% | −0.46 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -99.1% | 0.00% | −0.33 |
| IJS iShares S&P Small-Cap 600 Va | Reduce -97.6% | 0.01% | −0.33 |
| SPAB SS SPDR P Agg Bond ETF | Reduce -38.6% | 0.37% | −0.28 |
| HYDB iShares High Yield Systemati | Reduce -92.3% | 0.02% | −0.22 |
| QQQM Invesco Nasdaq 100 ETF | Reduce -99.9% | 0.00% | −0.20 |
| PAYX Paychex Inc. | Reduce -89.3% | 0.02% | −0.20 |
| IJR iShares Core S&P Small-Cap E | Reduce -87.9% | 0.02% | −0.16 |
| MDYV SS SPDR S&P 400 MC Val ETF | Reduce -99.1% | 0.00% | −0.16 |
| SPTI SS SPDR P Int Term TSY ETF | Reduce -67.3% | 0.05% | −0.12 |
| TIPX SS SPDR BB 1-10YR Tips ETF | Reduce -29.9% | 0.24% | −0.12 |
| FISR SS Fi Sector Rotation | Reduce -1.7% | 1.21% | −0.11 |
| SPTL SS SPDR PF LNG TRM TSY E-Usd | Reduce -95.9% | 0.00% | −0.09 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -8.5% | 1.33% | −0.07 |
| TLH iShares 10-20 Year Treasury | Reduce -2.0% | 0.59% | −0.07 |
| IEMG iShares Core MSCI Emerging | Reduce -61.5% | 0.03% | −0.06 |
| PULS Pgim Ultra Short Bond ETF | Reduce -1.8% | 0.83% | −0.06 |
| MUB iShares National Muni Bond E | Reduce -42.7% | 0.06% | −0.05 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -13.8% | 0.30% | −0.05 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -5.3% | 0.38% | −0.05 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -8.9% | 0.32% | −0.04 |
| ESGU iShares ESG Aware MSCI USA | Reduce -76.5% | 0.01% | −0.04 |
| BSV Vanguard Short-Term Bond ETF | Reduce -5.0% | 0.33% | −0.04 |
| VEA Vanguard Ftse Developed ETF | Reduce -6.3% | 0.48% | −0.04 |
| SPEM State Street SP PTF Em ETF | Reduce -4.6% | 0.44% | −0.04 |
| XLSR SS US Sector Rotation | Reduce -7.9% | 0.59% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -8.9% | 0.42% | −0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -9.0% | 0.51% | −0.03 |
| BIV Vanguard Intermediate-Term B | Reduce -7.1% | 0.16% | −0.02 |
| VMBS Vanguard Mortgage-Backed Sec | Reduce -4.9% | 0.17% | −0.02 |
| EBND State Street SPDR Bloomberg | Reduce -1.5% | 0.19% | −0.02 |
| SPMD SS SPDR P S&P 400 Midcap ETF | Reduce -16.1% | 0.14% | −0.02 |
| BLV Vanguard Long-Term Bond ETF | Reduce -3.1% | 0.15% | −0.02 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -13.9% | 0.13% | −0.02 |
| SHV iShares 0-1 Year Treasury Bo | Reduce -97.1% | 0.00% | −0.02 |
| VWO Vanguard Ftse Emerging Marke | Reduce -6.2% | 0.16% | −0.02 |
| U Unity Software Inc. | Reduce -94.9% | 0.00% | −0.02 |
| HON Honeywell International Inc. | Reduce -37.4% | 0.02% | −0.02 |
| VOO Vanguard S&P 500 ETF | Reduce -88.8% | 0.00% | −0.02 |
| HEI.A Heico Corp. Class A | Reduce -66.2% | 0.01% | −0.01 |
| GWX State Street SPDR S&P Intern | Reduce -11.6% | 0.08% | −0.01 |
| IWL iShares Russell Top 200 ETF | Reduce -5.8% | 0.87% | −0.01 |
| IVLU iShares MSCI International V | Reduce -5.4% | 0.25% | −0.01 |
| CWST Casella Waste Systems Inc. Class A | Sold out | 0.00% | −0.01 |
| TEAM Atlassian Corp. Class A | Reduce -7.4% | 0.03% | −0.01 |
Portfolio Buys Q4 2023 → Q1 2024
| DYNF Ishrs US E F R A ETF-Usd Inc. | New | 5.32% | +5.32 |
| BINC iShares Flex I A ETF-Usd Inc. | New | 2.68% | +2.68 |
| IVW iShares S&P 500 Growth ETF | Add +107.3% | 4.65% | +2.54 |
| IVE iShares S&P 500 Value ETF | Add +48519.7% | 2.12% | +2.12 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 1.59% | +1.59 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +540.3% | 1.77% | +1.49 |
| MBB iShares MBS ETF | Add +66.5% | 3.65% | +1.29 |
| QUAL iShares MSCI USA Quality Fac | Add +5.5% | 6.47% | +0.66 |
| USIG iShares Broad Usd Investment | Add +602.2% | 0.47% | +0.40 |
| JNK SS SPDR BB High Yield Bond | Add +288.8% | 0.41% | +0.30 |
| ICVT iShares Convertible Bond ETF | Add +3594.8% | 0.28% | +0.28 |
| SPMO Invesco S&P 500 Momentum ETF | New | 0.27% | +0.27 |
| LQDW iShares Ingr Corp. BD B/W ETF | Add +806.5% | 0.29% | +0.26 |
| QLTA iShares Aaa - A Rated Corpor | Add +588.6% | 0.28% | +0.23 |
| MDYG SS SPDR S&P 400 MC GR ETF | New | 0.21% | +0.21 |
| HYGW iShares HY Corp. BD Buywr ETF | Add +13859.8% | 0.16% | +0.15 |
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +102.3% | 0.28% | +0.14 |
| EMHC SS SPDR BB Em Usd Bond ETF | Add +48606.9% | 0.13% | +0.13 |
| XMHQ Invesco S&P Midcap Qual ETF | New | 0.11% | +0.11 |
| ELV Elevance Health Inc. | Add +4330.8% | 0.11% | +0.11 |
| IXC iShares Global Energy ETF | Add +24.3% | 0.50% | +0.11 |
| XMMO Invesco S&P Midcap Momentum | New | 0.10% | +0.10 |
| FALN iShares Fallen Angels ETF | Add +434.1% | 0.10% | +0.08 |
| MTUM iShares MSCI USA Momentum Fa | Add +645.7% | 0.09% | +0.08 |
| EMB iShares JP Morgan Usd Emergi | Add +11.1% | 1.31% | +0.07 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +20.4% | 0.63% | +0.07 |
| AMZN Amazon.com Inc. | Add +5.5% | 0.38% | +0.06 |
| IWY iShares Russell Top 200 Grow | Add +14.6% | 0.32% | +0.06 |
| JEPI JPMorgan Equity Premium Inco | Add +2.9% | 1.79% | +0.04 |
| MSFT Microsoft Corp. | Add +0.4% | 0.65% | +0.04 |
| BALI Is US LRG CP Pre Inc. Act-Usd | Add +517.3% | 0.04% | +0.04 |
| JMUB JPMorgan Municipal ETF | Add +49.3% | 0.12% | +0.03 |
| IFRA iShares US Infrastructure | Add +4.6% | 0.45% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +29.0% | 0.09% | +0.02 |
| SOXL Direx Dail Semi Bu 3X Et-Usd | Add +22.4% | 0.05% | +0.02 |
| IEF iShares 7-10 Year Treasury B | Add +888.7% | 0.02% | +0.02 |
| V Visa Inc. Class A | Add +18.0% | 0.12% | +0.02 |
| MCHP Microchip Technology Inc. | Add +990.6% | 0.02% | +0.02 |
| RTX RTX Corp. | Add +0.2% | 0.19% | +0.02 |
| ARES Ares Management Corp. Class A | New | 0.02% | +0.02 |
| MA Mastercard Inc. Class A | Add +56.6% | 0.04% | +0.02 |
| SNPS Synopsys Inc. | Add +107.9% | 0.03% | +0.02 |
| NOW ServiceNow Inc. | Add +36.0% | 0.05% | +0.02 |
| JMST JPM Ultra-Short Muni Income | Add +26.1% | 0.09% | +0.01 |
| MDB Mongodb Inc. | Add +1387.5% | 0.02% | +0.01 |
| CDNS Cadence Design SYS Inc. | Add +108.4% | 0.03% | +0.01 |
| SCHD Schwab US DVD Equity ETF | Add +7.6% | 0.21% | +0.01 |
| AGG iShares Core U.S. Aggregate | Add +133.1% | 0.03% | +0.01 |
| DIS The Walt Disney Co. | Add +10.8% | 0.05% | +0.01 |
| ORCL Oracle Corp. | Add +0.5% | 0.12% | +0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 141 | $467.2M | IVV, CORO, IVW, DYNF, IVE |
| Q1 2026 | 128 | $413.9M | IVV, CORO, IVE, IVW, DYNF |
| Q4 2025 | 123 | $399.0M | DYNF, IVV, IVE, IEMG, IVW |
| Q3 2025 | 114 | $386.2M | DYNF, IVV, QUAL, IVW, OEF |
| Q2 2025 | 116 | $339.4M | IVV, QUAL, EFV, IVW, DYNF |
| Q1 2025 | 112 | $287.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q4 2024Amended | 113 | $277.3M | IVV, QUAL, IVW, DYNF, EFV |
| Q3 2024 | 111 | $272.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q2 2024 | 785 | $279.7M | IVV, IVW, QUAL, DYNF, EMXC |
| Q1 2024 | 793 | $261.3M | IVV, QUAL, DYNF, IVW, MBB |