Kelly Financial Services LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 17, 2025), Kelly Financial Services LLC reported 116 stock positions worth $339.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 7.0% of the portfolio, followed by iShares MSCI USA Quality Fac (QUAL, 6.8%) and iShares MSCI Eafe Value ETF (EFV, 6.2%). Compared with Q1 2025, it opened 11 new positions, sold out of 7, added to 68 and reduced 28. The biggest buy was a new position in iShares Intl Aggregate Bond (IAGG) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −43%).
- Most Recent 13F
- Q2 2026
- Location
- BRAINTREE, MA
- CIK
- 0002023336
- Portfolio Value
- $339.4M (Q2 2025)
- SEC Filing
- 0001754960-25-000424 ↗ filed Jul 17, 2025
Holdings Value
Holdings 116 stocks · $339.4M
| IVV iShares Core S&P 500 ETF | 6.99% | 38,198 | $23.7M | Reduce -43.3% |
| QUAL iShares MSCI USA Quality Fac | 6.76% | 125,466 | $22.9M | Add +6.1% |
| EFV iShares MSCI Eafe Value ETF | 6.25% | 333,974 | $21.2M | Add +42.0% |
| IVW iShares S&P 500 Growth ETF | 6.04% | 186,207 | $20.5M | Reduce -7.1% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 6.02% | 375,317 | $20.4M | Add +4.8% |
| TLH iShares 10-20 Year Treasury | 5.19% | 173,469 | $17.6M | Add +51.1% |
| IVE iShares S&P 500 Value ETF | 4.87% | 84,671 | $16.5M | Add +21.8% |
| BINC iShares Flex I A ETF-Usd Inc. | 4.19% | 269,272 | $14.2M | Add +5.3% |
| OEF iShares S&P 100 ETF | 3.68% | 41,042 | $12.5M | Add +31.4% |
| EMXC iShares MSCI Emr MRK Ex Chna | 3.66% | 196,978 | $12.4M | Reduce -0.5% |
| QLTA iShares Aaa - A Rated Corpor | 3.26% | 231,058 | $11.1M | Add +7.5% |
| THRO iShares U.S. Thematic Rotati | 2.85% | 271,960 | $9.7M | Add +348.9% |
| IYW iShares Ustechnology ETF | 2.81% | 55,103 | $9.5M | Add +1.3% |
| IAGG iShares Intl Aggregate Bond | 2.77% | 183,741 | $9.4M | New |
| MBB iShares MBS ETF | 2.76% | 99,796 | $9.4M | Add +3.0% |
| MTUM iShares MSCI USA Momentum Fa | 1.91% | 27,043 | $6.5M | Add +14.9% |
| IAU iShares Gold Trust | 1.88% | 102,561 | $6.4M | Reduce -2.8% |
| SOXX iShares Semiconductor ETF | 1.87% | 26,540 | $6.3M | Add +5.9% |
| SCHR Schwab Intermediate-Term US | 1.63% | 221,111 | $5.5M | Add +7.2% |
| BAI Ishrs AI in and Tech Act ETF | 1.55% | 182,257 | $5.3M | New |
| SHW The Sherwin-Williams Co. | 1.41% | 13,908 | $4.8M | No change |
| PBTP Invesco 0-5 YR US Tips ETF | 1.37% | 179,352 | $4.7M | Add +497.7% |
| EMB iShares JP Morgan Usd Emergi | 1.13% | 41,301 | $3.8M | Add +3.0% |
| JAAA Janus Henderson Aaa Clo ETF | 1.12% | 74,761 | $3.8M | Add +83.8% |
| AAPL Apple Inc. | 1.00% | 16,525 | $3.4M | Add +1.7% |
| HYGW iShares HY Corp. BD Buywr ETF | 0.97% | 107,814 | $3.3M | Add +13.3% |
| ITOT iShares Core S&P Total U.S. | 0.93% | 23,491 | $3.2M | Add +52.2% |
| SPMO Invesco S&P 500 Momentum ETF | 0.88% | 26,633 | $3.0M | Add +52.2% |
| IGEB iShares Investment Grade SYS | 0.80% | 59,595 | $2.7M | New |
| MSFT Microsoft Corp. | 0.65% | 4,457 | $2.2M | Add +0.9% |
| DIVI Franklin International Core | 0.50% | 47,719 | $1.7M | New |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.43% | 31,740 | $1.5M | Reduce -10.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.43% | 2,358 | $1.5M | Add +10.0% |
| JEPI JPMorgan Equity Premium Inco | 0.35% | 20,959 | $1.2M | Add +8.4% |
| BALI Is US LRG CP Pre Inc. Act-Usd | 0.34% | 38,486 | $1.2M | Add +15.2% |
| AMZN Amazon.com Inc. | 0.34% | 5,215 | $1.1M | Reduce -0.8% |
| EEM iShares MSCI Emerging Market | 0.34% | 23,683 | $1.1M | Reduce -2.8% |
| HIMU iShares High Yild Muni A ETF | 0.34% | 23,457 | $1.1M | Reduce -19.2% |
| INDB Independent Bank Corp. | 0.34% | 18,100 | $1.1M | No change |
| SPXL Direxion Daily S&P 500 Bull | 0.29% | 5,635 | $978K | Reduce -1.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.27% | 9,558 | $911K | New |
| RTX RTX Corp. | 0.25% | 5,903 | $862K | Add +0.6% |
| IEMG iShares Core MSCI Emerging | 0.23% | 13,211 | $793K | Add +51.6% |
| IVLU iShares MSCI International V | 0.23% | 23,825 | $784K | Add +7.1% |
| HYDB iShares High Yield Systemati | 0.23% | 16,134 | $766K | Reduce -80.4% |
| NVDA Nvidia Corp. | 0.22% | 4,775 | $754K | Add +0.8% |
| MUB iShares National Muni Bond E | 0.21% | 6,824 | $713K | Add +166.7% |
| JPM JPMorgan Chase & Co. | 0.19% | 2,248 | $652K | Add +6.4% |
| FISR SS Fi Sector Rotation | 0.19% | 24,593 | $635K | Reduce -0.9% |
| ICVT iShares Convertible Bond ETF | 0.19% | 7,003 | $631K | Reduce -44.9% |
| HD Home Depot Inc. | 0.19% | 1,719 | $630K | Add +4.3% |
| VEA Vanguard Ftse Developed ETF | 0.18% | 10,889 | $621K | Add +1.1% |
| XOM Exxon Mobil Corp. | 0.18% | 5,758 | $621K | Add +4.4% |
| LMT Lockheed Martin Corp. | 0.18% | 1,336 | $619K | Add +2.0% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.18% | 11,345 | $617K | Reduce -5.8% |
| XLSR SS US Sector Rotation | 0.18% | 10,936 | $601K | Reduce -4.7% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.18% | 1,362 | $597K | Add +0.1% |
| ORCL Oracle Corp. | 0.17% | 2,716 | $594K | Add +1.0% |
| ILCV iShares Morningstar Value Et | 0.14% | 5,831 | $486K | Reduce -62.3% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.14% | 4,382 | $480K | Add +5.7% |
| BBUS JPMorgan Betabuilders US Equ | 0.14% | 4,255 | $476K | Add +6.6% |
| JNJ Johnson & Johnson | 0.14% | 3,114 | $476K | Add +0.1% |
| MAR Marriott International Class A | 0.14% | 1,687 | $461K | Add +0.1% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.13% | 2,534 | $448K | Add +3.9% |
| CVX Chevron Corp. | 0.13% | 3,082 | $441K | Add +1.8% |
| USMV iShares MSCI USA Min Vol Fac | 0.13% | 4,579 | $430K | Reduce -11.4% |
| TSLA Tesla Inc. | 0.12% | 1,331 | $423K | Add +2.7% |
| PM Philip Morris International | 0.12% | 2,269 | $413K | Add +10.1% |
| EFG iShares MSCI Eafe Growth ETF | 0.12% | 3,666 | $411K | Add +5.6% |
| AMP Ameriprise Financial Inc. | 0.12% | 752 | $402K | Add +8.4% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.12% | 3,199 | $395K | Reduce -1.7% |
| TLT iShares 20+ Year Treasury BD | 0.11% | 4,326 | $382K | Add +16.5% |
| V Visa Inc. Class A | 0.11% | 1,038 | $368K | Add +0.8% |
| ROK Rockwell Automation Inc. | 0.11% | 1,082 | $359K | Reduce -1.3% |
| BNDX Vanguard Total Intl Bond ETF | 0.10% | 7,079 | $350K | Reduce -0.3% |
| COP Conocophillips | 0.10% | 3,890 | $349K | No change |
| IWY iShares Russell Top 200 Grow | 0.10% | 1,391 | $343K | Reduce -0.2% |
| MCD McDonald's Corp. | 0.10% | 1,148 | $335K | Reduce -0.4% |
| ABBV Abbvie Inc. | 0.10% | 1,807 | $335K | Add +10.1% |
| LLY Eli Lilly & Co. | 0.10% | 426 | $332K | Add +2.9% |
| T AT&T Inc. | 0.10% | 11,452 | $331K | Add +41.7% |
| SPEM State Street SP PTF Em ETF | 0.10% | 7,575 | $324K | Reduce -39.0% |
| GLD SPDR Gold Shares | 0.09% | 1,047 | $319K | Add +1.9% |
| VZ Verizon Communications Inc. | 0.09% | 7,288 | $315K | Add +3.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.09% | 648 | $315K | No change |
| SPAB SS SPDR P Agg Bond ETF | 0.09% | 12,031 | $308K | New |
| IWB iShares Russell 1000 ETF | 0.09% | 904 | $307K | New |
| DGRO iShares Core Dividend Growth | 0.09% | 4,758 | $304K | Reduce -1.2% |
| BSV Vanguard Short-Term Bond ETF | 0.09% | 3,810 | $300K | Add +5.7% |
| ACN Accenture PLC Class A | 0.09% | 1,003 | $300K | Add +5.3% |
| VGT Vanguard Info Tech ETF | 0.09% | 445 | $295K | Add +14.7% |
| PG The Procter & Gamble Co. | 0.09% | 1,817 | $289K | Add +5.2% |
| IGM iShares Expanded Tech Sector | 0.08% | 2,516 | $283K | Add +9.5% |
| GOOGL Alphabet Inc. Class A | 0.08% | 1,595 | $281K | No change |
| META Meta Platforms Inc. Class A | 0.08% | 379 | $280K | Reduce -1.0% |
| GOOG Alphabet Inc. Class C | 0.08% | 1,561 | $277K | Reduce -2.6% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.08% | 6,778 | $274K | Reduce -58.4% |
| PAYX Paychex Inc. | 0.08% | 1,879 | $273K | Add +13.1% |
| KLAC KLA Corp. | 0.08% | 303 | $271K | No change |
| PEG Public Service Enterprise GP | 0.08% | 3,163 | $266K | No change |
Portfolio Sells Q1 2025 → Q2 2025
| IVV iShares Core S&P 500 ETF | Reduce -43.3% | 6.99% | −6.17 |
| USIG iShares Broad Usd Investment | Sold out | 0.00% | −1.27 |
| HYDB iShares High Yield Systemati | Reduce -80.4% | 0.23% | −1.12 |
| HEFA Isha Curr Hedged MSCI Eafe | Sold out | 0.00% | −0.55 |
| IVW iShares S&P 500 Growth ETF | Reduce -7.1% | 6.04% | −0.43 |
| IWX iShares Russell Top 200 Valu | Sold out | 0.00% | −0.41 |
| BIDD iShares International Divide | Sold out | 0.00% | −0.34 |
| ILCV iShares Morningstar Value Et | Reduce -62.3% | 0.14% | −0.29 |
| IAU iShares Gold Trust | Reduce -2.8% | 1.88% | −0.28 |
| ICVT iShares Convertible Bond ETF | Reduce -44.9% | 0.19% | −0.18 |
| HIMU iShares High Yild Muni A ETF | Reduce -19.2% | 0.34% | −0.16 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -10.7% | 0.43% | −0.14 |
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -0.5% | 3.66% | −0.13 |
| SPDW Ste STR SPDR PT DW Eu ETF | Reduce -58.4% | 0.08% | −0.13 |
| CERY SS SPDR BBG En RY CM St N-Ui | Sold out | 0.00% | −0.09 |
| TMO Thermo Fisher Scientific Inc. | Sold out | 0.00% | −0.08 |
| IEI iShares 3-7 Year Treasury Bo | Sold out | 0.00% | −0.08 |
| SPEM State Street SP PTF Em ETF | Reduce -39.0% | 0.10% | −0.07 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -11.4% | 0.13% | −0.04 |
| FISR SS Fi Sector Rotation | Reduce -0.9% | 0.19% | −0.04 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -5.8% | 0.18% | −0.04 |
| EEM iShares MSCI Emerging Market | Reduce -2.8% | 0.34% | −0.03 |
| MCD McDonald's Corp. | Reduce -0.4% | 0.10% | −0.03 |
| XLSR SS US Sector Rotation | Reduce -4.7% | 0.18% | −0.03 |
| PEP Pepsico Inc. | Reduce -0.5% | 0.07% | −0.03 |
| ELV Elevance Health Inc. | Reduce -5.0% | 0.06% | −0.02 |
| TJX TJX Companies Inc. | Reduce -1.7% | 0.12% | −0.02 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -0.3% | 0.10% | −0.02 |
| DGRO iShares Core Dividend Growth | Reduce -1.2% | 0.09% | −0.01 |
| AMZN Amazon.com Inc. | Reduce -0.8% | 0.34% | −0.01 |
| GOOG Alphabet Inc. Class C | Reduce -2.6% | 0.08% | −0.01 |
| IWY iShares Russell Top 200 Grow | Reduce -0.2% | 0.10% | −0.00 |
| META Meta Platforms Inc. Class A | Reduce -1.0% | 0.08% | +0.01 |
| ROK Rockwell Automation Inc. | Reduce -1.3% | 0.11% | +0.01 |
| SPXL Direxion Daily S&P 500 Bull | Reduce -1.9% | 0.29% | +0.01 |
Portfolio Buys Q1 2025 → Q2 2025
| IAGG iShares Intl Aggregate Bond | New | 2.77% | +2.77 |
| THRO iShares U.S. Thematic Rotati | Add +348.9% | 2.85% | +2.18 |
| BAI Ishrs AI in and Tech Act ETF | New | 1.55% | +1.55 |
| EFV iShares MSCI Eafe Value ETF | Add +42.0% | 6.25% | +1.43 |
| PBTP Invesco 0-5 YR US Tips ETF | Add +497.7% | 1.37% | +1.10 |
| TLH iShares 10-20 Year Treasury | Add +51.1% | 5.19% | +1.05 |
| IGEB iShares Investment Grade SYS | New | 0.80% | +0.80 |
| OEF iShares S&P 100 ETF | Add +31.4% | 3.68% | +0.74 |
| DIVI Franklin International Core | New | 0.50% | +0.50 |
| JAAA Janus Henderson Aaa Clo ETF | Add +83.8% | 1.12% | +0.40 |
| SPMO Invesco S&P 500 Momentum ETF | Add +52.2% | 0.88% | +0.32 |
| ITOT iShares Core S&P Total U.S. | Add +52.2% | 0.93% | +0.28 |
| IVE iShares S&P 500 Value ETF | Add +21.8% | 4.87% | +0.27 |
| SPYG SS SPDR P S&P 500 Growth ETF | New | 0.27% | +0.27 |
| MTUM iShares MSCI USA Momentum Fa | Add +14.9% | 1.91% | +0.26 |
| SOXX iShares Semiconductor ETF | Add +5.9% | 1.87% | +0.23 |
| IYW iShares Ustechnology ETF | Add +1.3% | 2.81% | +0.16 |
| MUB iShares National Muni Bond E | Add +166.7% | 0.21% | +0.12 |
| SPAB SS SPDR P Agg Bond ETF | New | 0.09% | +0.09 |
| IWB iShares Russell 1000 ETF | New | 0.09% | +0.09 |
| MSFT Microsoft Corp. | Add +0.9% | 0.65% | +0.08 |
| IEMG iShares Core MSCI Emerging | Add +51.6% | 0.23% | +0.07 |
| BAC Bank of America Corp. | New | 0.07% | +0.07 |
| BUFG FT Vest Buffered Allocation | New | 0.06% | +0.06 |
| TECL Dire Dai Tec Bull 3X ETF-Usd | New | 0.06% | +0.06 |
| PLD Prologis Inc. | New | 0.06% | +0.06 |
| ORCL Oracle Corp. | Add +1.0% | 0.17% | +0.04 |
| NVDA Nvidia Corp. | Add +0.8% | 0.22% | +0.04 |
| T AT&T Inc. | Add +41.7% | 0.10% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +14.7% | 0.09% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +10.0% | 0.43% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +6.4% | 0.19% | +0.01 |
| IGM iShares Expanded Tech Sector | Add +9.5% | 0.08% | +0.01 |
| PM Philip Morris International | Add +10.1% | 0.12% | +0.01 |
| TSLA Tesla Inc. | Add +2.7% | 0.12% | +0.01 |
| BALI Is US LRG CP Pre Inc. Act-Usd | Add +15.2% | 0.34% | +0.01 |
| BLK BlackRock Inc. | Add +12.6% | 0.07% | +0.00 |
| CSCO Cisco Systems Inc. | Add +8.9% | 0.07% | +0.00 |
| AMP Ameriprise Financial Inc. | Add +8.4% | 0.12% | +0.00 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +0.1% | 0.18% | +0.00 |
| AXP American Express Co. | Add +0.3% | 0.07% | +0.00 |
| EFG iShares MSCI Eafe Growth ETF | Add +5.6% | 0.12% | +0.00 |
| BBUS JPMorgan Betabuilders US Equ | Add +6.6% | 0.14% | +0.00 |
| ABT Abbott Laboratories | Add +9.7% | 0.07% | −0.00 |
| IVLU iShares MSCI International V | Add +7.1% | 0.23% | −0.00 |
| MAR Marriott International Class A | Add +0.1% | 0.14% | −0.00 |
| VWO Vanguard Ftse Emerging Marke | Add +1.8% | 0.07% | −0.00 |
| TLT iShares 20+ Year Treasury BD | Add +16.5% | 0.11% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Add +1.1% | 0.18% | −0.01 |
| SNA Snap-on Inc. | Add +13.1% | 0.06% | −0.01 |
Notes & Other Activity Q1 2025 → Q2 2025
| SCLXW Vickers Vantage Corp. I -CW27 | *W EXP 11/10/202 | Sold out | 36,000 | $3Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 141 | $467.2M | IVV, CORO, IVW, DYNF, IVE |
| Q1 2026 | 128 | $413.9M | IVV, CORO, IVE, IVW, DYNF |
| Q4 2025 | 123 | $399.0M | DYNF, IVV, IVE, IEMG, IVW |
| Q3 2025 | 114 | $386.2M | DYNF, IVV, QUAL, IVW, OEF |
| Q2 2025 | 116 | $339.4M | IVV, QUAL, EFV, IVW, DYNF |
| Q1 2025 | 112 | $287.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q4 2024Amended | 113 | $277.3M | IVV, QUAL, IVW, DYNF, EFV |
| Q3 2024 | 111 | $272.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q2 2024 | 785 | $279.7M | IVV, IVW, QUAL, DYNF, EMXC |
| Q1 2024 | 793 | $261.3M | IVV, QUAL, DYNF, IVW, MBB |