Kelly Financial Services LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 15, 2025), Kelly Financial Services LLC reported 114 stock positions worth $386.2 million. Its top holding was Ishrs US E F R A ETF-Usd (DYNF) at 8.1% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 6.2%) and iShares MSCI USA Quality Fac (QUAL, 6.0%). Compared with Q2 2025, it opened 8 new positions, sold out of 10, added to 50 and reduced 50. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +2049%) and the biggest sale an exit from iShares MSCI Emr MRK Ex Chna (EMXC).
- Most Recent 13F
- Q2 2026
- Location
- BRAINTREE, MA
- CIK
- 0002023336
- Portfolio Value
- $386.2M (Q3 2025)
- SEC Filing
- 0001754960-25-000659 ↗ filed Oct 15, 2025
Holdings Value
Holdings 114 stocks · $386.2M
| DYNF Ishrs US E F R A ETF-Usd Inc. | 8.14% | 531,212 | $31.4M | Add +41.5% |
| IVV iShares Core S&P 500 ETF | 6.17% | 35,582 | $23.8M | Reduce -6.8% |
| QUAL iShares MSCI USA Quality Fac | 5.95% | 118,199 | $23.0M | Reduce -5.8% |
| IVW iShares S&P 500 Growth ETF | 5.62% | 179,795 | $21.7M | Reduce -3.4% |
| OEF iShares S&P 100 ETF | 5.33% | 61,811 | $20.6M | Add +50.6% |
| TLH iShares 10-20 Year Treasury | 5.21% | 195,420 | $20.1M | Add +12.7% |
| IVE iShares S&P 500 Value ETF | 4.91% | 91,875 | $19.0M | Add +8.5% |
| IEMG iShares Core MSCI Emerging | 4.85% | 283,941 | $18.7M | Add +2049.3% |
| BINC iShares Flex I A ETF-Usd Inc. | 4.15% | 300,764 | $16.0M | Add +11.7% |
| EFV iShares MSCI Eafe Value ETF | 3.82% | 217,326 | $14.7M | Reduce -34.9% |
| QLTA iShares Aaa - A Rated Corpor | 3.54% | 282,373 | $13.7M | Add +22.2% |
| THRO iShares U.S. Thematic Rotati | 2.76% | 281,347 | $10.7M | Add +3.5% |
| IAGG iShares Intl Aggregate Bond | 2.71% | 204,064 | $10.5M | Add +11.1% |
| BAI Ishrs AI in and Tech Act ETF | 2.64% | 298,746 | $10.2M | Add +63.9% |
| MBB iShares MBS ETF | 2.60% | 105,682 | $10.1M | Add +5.9% |
| IAU iShares Gold Trust | 2.56% | 135,685 | $9.9M | Add +32.3% |
| SOXX iShares Semiconductor ETF | 1.79% | 25,432 | $6.9M | Reduce -4.2% |
| SCHR Schwab Intermediate-Term US | 1.76% | 270,419 | $6.8M | Add +22.3% |
| SHLD Global X Defense Tech ETF | 1.74% | 95,605 | $6.7M | New |
| MTUM iShares MSCI USA Momentum Fa | 1.68% | 25,282 | $6.5M | Reduce -6.5% |
| PBTP Invesco 0-5 YR US Tips ETF | 1.33% | 196,555 | $5.1M | Add +9.6% |
| SHW The Sherwin-Williams Co. | 1.25% | 13,909 | $4.8M | Add +0.0% |
| JAAA Janus Henderson Aaa Clo ETF | 1.21% | 92,288 | $4.7M | Add +23.4% |
| AAPL Apple Inc. | 1.07% | 16,210 | $4.1M | Reduce -1.9% |
| EMB iShares JP Morgan Usd Emergi | 1.07% | 43,263 | $4.1M | Add +4.8% |
| HYGW iShares HY Corp. BD Buywr ETF | 1.04% | 132,377 | $4.0M | Add +22.8% |
| IGEB iShares Investment Grade SYS | 0.87% | 72,768 | $3.4M | Add +22.1% |
| ITOT iShares Core S&P Total U.S. | 0.81% | 21,547 | $3.1M | Reduce -8.3% |
| IYW iShares Ustechnology ETF | 0.62% | 12,128 | $2.4M | Reduce -78.0% |
| MSFT Microsoft Corp. | 0.60% | 4,437 | $2.3M | Reduce -0.5% |
| DIVI Franklin International Core | 0.56% | 57,461 | $2.1M | Add +20.4% |
| HIMU iShares High Yild Muni A ETF | 0.54% | 42,103 | $2.1M | Add +79.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.50% | 2,920 | $1.9M | Add +23.8% |
| BALI Is US LRG CP Pre Inc. Act-Usd | 0.38% | 46,109 | $1.5M | Add +19.8% |
| JEPI JPMorgan Equity Premium Inco | 0.38% | 25,517 | $1.5M | Add +21.8% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 0.36% | 29,565 | $1.4M | Reduce -6.8% |
| RTX RTX Corp. | 0.33% | 7,718 | $1.3M | Add +30.8% |
| INDB Independent Bank Corp. | 0.32% | 18,100 | $1.3M | No change |
| AMZN Amazon.com Inc. | 0.29% | 5,167 | $1.1M | Reduce -0.9% |
| SPXL Direxion Daily S&P 500 Bull | 0.29% | 5,263 | $1.1M | Reduce -6.6% |
| IWY iShares Russell Top 200 Grow | 0.28% | 3,927 | $1.1M | Add +182.3% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.25% | 9,420 | $984K | Reduce -1.4% |
| NVDA Nvidia Corp. | 0.23% | 4,686 | $874K | Reduce -1.9% |
| SPMO Invesco S&P 500 Momentum ETF | 0.22% | 7,097 | $859K | Reduce -73.3% |
| MUB iShares National Muni Bond E | 0.22% | 7,887 | $840K | Add +15.6% |
| IVLU iShares MSCI International V | 0.20% | 21,986 | $780K | Reduce -7.7% |
| HYDB iShares High Yield Systemati | 0.20% | 16,099 | $770K | Reduce -0.2% |
| LMT Lockheed Martin Corp. | 0.18% | 1,425 | $712K | Add +6.7% |
| HD Home Depot Inc. | 0.18% | 1,740 | $705K | Add +1.2% |
| ORCL Oracle Corp. | 0.18% | 2,479 | $697K | Reduce -8.7% |
| ICVT iShares Convertible Bond ETF | 0.18% | 6,807 | $681K | Reduce -2.8% |
| JPM JPMorgan Chase & Co. | 0.18% | 2,154 | $680K | Reduce -4.2% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.18% | 11,807 | $679K | Add +4.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.17% | 1,362 | $653K | No change |
| XOM Exxon Mobil Corp. | 0.17% | 5,773 | $651K | Add +0.3% |
| VEA Vanguard Ftse Developed ETF | 0.17% | 10,716 | $642K | Reduce -1.6% |
| XLSR SS US Sector Rotation | 0.16% | 10,605 | $632K | Reduce -3.0% |
| TSLA Tesla Inc. | 0.15% | 1,346 | $599K | Add +1.1% |
| CVX Chevron Corp. | 0.14% | 3,511 | $545K | Add +13.9% |
| JNJ Johnson & Johnson | 0.14% | 2,925 | $542K | Reduce -6.1% |
| ILCV iShares Morningstar Value Et | 0.13% | 5,664 | $510K | Reduce -2.9% |
| BBUS JPMorgan Betabuilders US Equ | 0.13% | 4,130 | $498K | Reduce -2.9% |
| GOOGL Alphabet Inc. Class A | 0.13% | 2,041 | $496K | Add +28.0% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 0.13% | 4,353 | $485K | Reduce -0.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.12% | 2,485 | $463K | Reduce -1.9% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.12% | 3,201 | $463K | Add +0.1% |
| MAR Marriott International Class A | 0.11% | 1,688 | $440K | Add +0.1% |
| ABBV Abbvie Inc. | 0.11% | 1,894 | $439K | Add +4.8% |
| SPEM State Street SP PTF Em ETF | 0.11% | 9,066 | $424K | Add +19.7% |
| USMV iShares MSCI USA Min Vol Fac | 0.11% | 4,297 | $409K | Reduce -6.2% |
| SPDW Ste STR SPDR PT DW Eu ETF | 0.10% | 9,406 | $403K | Add +38.8% |
| FISR SS Fi Sector Rotation | 0.10% | 14,899 | $388K | Reduce -39.4% |
| GOOG Alphabet Inc. Class C | 0.10% | 1,547 | $377K | Reduce -0.9% |
| COP Conocophillips | 0.10% | 3,890 | $368K | No change |
| ROK Rockwell Automation Inc. | 0.10% | 1,053 | $368K | Reduce -2.7% |
| BNDX Vanguard Total Intl Bond ETF | 0.09% | 7,134 | $353K | Add +0.8% |
| T AT&T Inc. | 0.09% | 12,175 | $344K | Add +6.3% |
| PM Philip Morris International | 0.09% | 2,105 | $341K | Reduce -7.2% |
| GLD SPDR Gold Shares | 0.09% | 960 | $341K | Reduce -8.3% |
| V Visa Inc. Class A | 0.09% | 974 | $332K | Reduce -6.2% |
| VGT Vanguard Info Tech ETF | 0.09% | 444 | $332K | Reduce -0.2% |
| VZ Verizon Communications Inc. | 0.08% | 7,448 | $327K | Add +2.2% |
| KLAC KLA Corp. | 0.08% | 303 | $326K | No change |
| TLT iShares 20+ Year Treasury BD | 0.08% | 3,650 | $326K | Reduce -15.6% |
| DGRO iShares Core Dividend Growth | 0.08% | 4,742 | $323K | Reduce -0.3% |
| MCD McDonald's Corp. | 0.08% | 999 | $304K | Reduce -13.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.08% | 594 | $299K | Reduce -8.3% |
| BSV Vanguard Short-Term Bond ETF | 0.08% | 3,782 | $298K | Reduce -0.7% |
| IWB iShares Russell 1000 ETF | 0.08% | 808 | $295K | Reduce -10.6% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.08% | 6,303 | $292K | New |
| AMP Ameriprise Financial Inc. | 0.07% | 578 | $284K | Reduce -23.1% |
| META Meta Platforms Inc. Class A | 0.07% | 385 | $282K | Add +1.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.07% | 462 | $277K | Reduce -0.2% |
| BLK BlackRock Inc. | 0.07% | 237 | $276K | Reduce -2.1% |
| PG The Procter & Gamble Co. | 0.07% | 1,773 | $272K | Reduce -2.4% |
| TECL Dire Dai Tec Bull 3X ETF-Usd | 0.07% | 2,138 | $266K | Reduce -2.0% |
| PEG Public Service Enterprise GP | 0.07% | 3,163 | $264K | No change |
| CSCO Cisco Systems Inc. | 0.07% | 3,814 | $261K | Add +6.9% |
| PAYX Paychex Inc. | 0.07% | 2,020 | $256K | Add +7.5% |
| SNA Snap-on Inc. | 0.07% | 731 | $253K | Add +7.3% |
Portfolio Sells Q2 2025 → Q3 2025
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −3.66 |
| EFV iShares MSCI Eafe Value ETF | Reduce -34.9% | 3.82% | −2.43 |
| IYW iShares Ustechnology ETF | Reduce -78.0% | 0.62% | −2.20 |
| IVV iShares Core S&P 500 ETF | Reduce -6.8% | 6.17% | −0.82 |
| QUAL iShares MSCI USA Quality Fac | Reduce -5.8% | 5.95% | −0.80 |
| SPMO Invesco S&P 500 Momentum ETF | Reduce -73.3% | 0.22% | −0.66 |
| IVW iShares S&P 500 Growth ETF | Reduce -3.4% | 5.62% | −0.42 |
| EEM iShares MSCI Emerging Market | Sold out | 0.00% | −0.34 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -6.5% | 1.68% | −0.24 |
| ITOT iShares Core S&P Total U.S. | Reduce -8.3% | 0.81% | −0.12 |
| EFG iShares MSCI Eafe Growth ETF | Sold out | 0.00% | −0.12 |
| LLY Eli Lilly & Co. | Sold out | 0.00% | −0.10 |
| SPAB SS SPDR P Agg Bond ETF | Sold out | 0.00% | −0.09 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.09 |
| FISR SS Fi Sector Rotation | Reduce -39.4% | 0.10% | −0.09 |
| IGM iShares Expanded Tech Sector | Sold out | 0.00% | −0.08 |
| SOXX iShares Semiconductor ETF | Reduce -4.2% | 1.79% | −0.08 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Reduce -6.8% | 0.36% | −0.07 |
| AXP American Express Co. | Sold out | 0.00% | −0.07 |
| ELV Elevance Health Inc. | Sold out | 0.00% | −0.06 |
| MRSH Marsh & McLennan Cos | Sold out | 0.00% | −0.06 |
| MSFT Microsoft Corp. | Reduce -0.5% | 0.60% | −0.06 |
| AMP Ameriprise Financial Inc. | Reduce -23.1% | 0.07% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -0.9% | 0.29% | −0.04 |
| PM Philip Morris International | Reduce -7.2% | 0.09% | −0.03 |
| IVLU iShares MSCI International V | Reduce -7.7% | 0.20% | −0.03 |
| TLT iShares 20+ Year Treasury BD | Reduce -15.6% | 0.08% | −0.03 |
| HYDB iShares High Yield Systemati | Reduce -0.2% | 0.20% | −0.03 |
| V Visa Inc. Class A | Reduce -6.2% | 0.09% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -6.2% | 0.11% | −0.02 |
| MCD McDonald's Corp. | Reduce -13.0% | 0.08% | −0.02 |
| VEA Vanguard Ftse Developed ETF | Reduce -1.6% | 0.17% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -4.2% | 0.18% | −0.02 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -0.7% | 0.13% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -8.3% | 0.08% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -2.4% | 0.07% | −0.01 |
| IWB iShares Russell 1000 ETF | Reduce -10.6% | 0.08% | −0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -1.4% | 0.25% | −0.01 |
| XLSR SS US Sector Rotation | Reduce -3.0% | 0.16% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -1.9% | 0.12% | −0.01 |
| ILCV iShares Morningstar Value Et | Reduce -2.9% | 0.13% | −0.01 |
| BBUS JPMorgan Betabuilders US Equ | Reduce -2.9% | 0.13% | −0.01 |
| PEP Pepsico Inc. | Reduce -9.4% | 0.06% | −0.01 |
| BSV Vanguard Short-Term Bond ETF | Reduce -0.7% | 0.08% | −0.01 |
| ROK Rockwell Automation Inc. | Reduce -2.7% | 0.10% | −0.01 |
| ICVT iShares Convertible Bond ETF | Reduce -2.8% | 0.18% | −0.01 |
| DGRO iShares Core Dividend Growth | Reduce -0.3% | 0.08% | −0.01 |
| GLD SPDR Gold Shares | Reduce -8.3% | 0.09% | −0.01 |
| BUFG FT Vest Buffered Allocation | Reduce -1.8% | 0.06% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -2.6% | 0.06% | −0.00 |
Portfolio Buys Q2 2025 → Q3 2025
| IEMG iShares Core MSCI Emerging | Add +2049.3% | 4.85% | +4.61 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +41.5% | 8.14% | +2.12 |
| SHLD Global X Defense Tech ETF | New | 1.74% | +1.74 |
| OEF iShares S&P 100 ETF | Add +50.6% | 5.33% | +1.65 |
| BAI Ishrs AI in and Tech Act ETF | Add +63.9% | 2.64% | +1.09 |
| IAU iShares Gold Trust | Add +32.3% | 2.56% | +0.67 |
| QLTA iShares Aaa - A Rated Corpor | Add +22.2% | 3.54% | +0.29 |
| HIMU iShares High Yild Muni A ETF | Add +79.5% | 0.54% | +0.20 |
| IWY iShares Russell Top 200 Grow | Add +182.3% | 0.28% | +0.18 |
| SCHR Schwab Intermediate-Term US | Add +22.3% | 1.76% | +0.13 |
| JAAA Janus Henderson Aaa Clo ETF | Add +23.4% | 1.21% | +0.10 |
| RTX RTX Corp. | Add +30.8% | 0.33% | +0.08 |
| SPSM SS SPDR P S&P 600 Small Cap | New | 0.08% | +0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +23.8% | 0.50% | +0.07 |
| IGEB iShares Investment Grade SYS | Add +22.1% | 0.87% | +0.07 |
| HYGW iShares HY Corp. BD Buywr ETF | Add +22.8% | 1.04% | +0.07 |
| CERY SS SPDR BBG En RY CM St N-Ui | New | 0.06% | +0.06 |
| TMO Thermo Fisher Scientific Inc. | New | 0.06% | +0.06 |
| ITA iShares U.S. Aerospace & Def | New | 0.06% | +0.06 |
| AMGN Amgen Inc. | New | 0.05% | +0.05 |
| GD General Dynamics Corp. | New | 0.05% | +0.05 |
| DIVI Franklin International Core | Add +20.4% | 0.56% | +0.05 |
| SHOP Shopify Inc. Class A | New | 0.05% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +28.0% | 0.13% | +0.05 |
| IVE iShares S&P 500 Value ETF | Add +8.5% | 4.91% | +0.04 |
| BALI Is US LRG CP Pre Inc. Act-Usd | Add +19.8% | 0.38% | +0.04 |
| TSLA Tesla Inc. | Add +1.1% | 0.15% | +0.03 |
| JEPI JPMorgan Equity Premium Inco | Add +21.8% | 0.38% | +0.03 |
| SPDW Ste STR SPDR PT DW Eu ETF | Add +38.8% | 0.10% | +0.02 |
| TLH iShares 10-20 Year Treasury | Add +12.7% | 5.21% | +0.02 |
| ABBV Abbvie Inc. | Add +4.8% | 0.11% | +0.01 |
| SPEM State Street SP PTF Em ETF | Add +19.7% | 0.11% | +0.01 |
| CVX Chevron Corp. | Add +13.9% | 0.14% | +0.01 |
| MUB iShares National Muni Bond E | Add +15.6% | 0.22% | +0.01 |
| TJX TJX Companies Inc. | Add +0.1% | 0.12% | +0.00 |
| SNA Snap-on Inc. | Add +7.3% | 0.07% | +0.00 |
| LMT Lockheed Martin Corp. | Add +6.7% | 0.18% | +0.00 |
| PLD Prologis Inc. | Add +7.0% | 0.06% | +0.00 |
| HD Home Depot Inc. | Add +1.2% | 0.18% | −0.00 |
| CSCO Cisco Systems Inc. | Add +6.9% | 0.07% | −0.01 |
| AJG Arthur J Gallagher & Co. | Add +7.3% | 0.06% | −0.01 |
| JEPQ JPM Nasdaq Equity Premium | Add +4.1% | 0.18% | −0.01 |
| ABT Abbott Laboratories | Add +5.7% | 0.07% | −0.01 |
| VZ Verizon Communications Inc. | Add +2.2% | 0.08% | −0.01 |
| T AT&T Inc. | Add +6.3% | 0.09% | −0.01 |
| META Meta Platforms Inc. Class A | Add +1.6% | 0.07% | −0.01 |
| COST Costco Wholesale Corp. | Add +4.0% | 0.06% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Add +0.8% | 0.09% | −0.01 |
| PAYX Paychex Inc. | Add +7.5% | 0.07% | −0.01 |
| XOM Exxon Mobil Corp. | Add +0.3% | 0.17% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 141 | $467.2M | IVV, CORO, IVW, DYNF, IVE |
| Q1 2026 | 128 | $413.9M | IVV, CORO, IVE, IVW, DYNF |
| Q4 2025 | 123 | $399.0M | DYNF, IVV, IVE, IEMG, IVW |
| Q3 2025 | 114 | $386.2M | DYNF, IVV, QUAL, IVW, OEF |
| Q2 2025 | 116 | $339.4M | IVV, QUAL, EFV, IVW, DYNF |
| Q1 2025 | 112 | $287.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q4 2024Amended | 113 | $277.3M | IVV, QUAL, IVW, DYNF, EFV |
| Q3 2024 | 111 | $272.7M | IVV, QUAL, IVW, DYNF, EFV |
| Q2 2024 | 785 | $279.7M | IVV, IVW, QUAL, DYNF, EMXC |
| Q1 2024 | 793 | $261.3M | IVV, QUAL, DYNF, IVW, MBB |